Digital Marketing Apprenticeship: Boosting Social Media Engagement

Social media engagement

What is Social Media Engagement?

A term heard throughout the apprenticeship of a digital marketer. A measure of how well an online business or brand is doing in its social media efforts. Engagements are shares, likes, comments and any other interactions. Historically, engagement has been a common measure of social media success.

How is it calculated?

Total engagements / Total followers X 100

Tips for better Social Media Engagement

Know your audience – Research into who it is you want to target and find out their interests, what platforms they use and at what times. There is so much you can learn from researching the target audience!

Create interactive content – The more engaging the better! how many times have you gotten sucked into random BuzzFeed quizzes? Interactive content is great because it can create emotions of curiosity, excitement and fun.

Use a social media management tool – Tools such as Hootsuite or Meta business Suite not only allow marketers to plan and schedule content best to fit their audience but also provide analytical features. This means you can track how well campaigns and posts are doing for future success!

Know the difference between Reactive and Proactive Marketing – Marketing campaigns that are proactive require specific preparation before release, while marketing campaigns that are reactive respond spontaneously to current events. Use both accordingly!

Respond quickly to queries – Customer service is key. You want the customer to feel valued always respond in a professional, timely and friendly manor. Keep inline with bet industry practice and your business or brand social media policy.

Somecontent ideas for boosting social media engagement:

  • Host Q&A’s
  • Repost / share relevant content
  • Use National days
  • Follow viral trends
  • Host a challenge
  • Repurpose old content

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How to become a self made digital marketing expert

Person using the internet to become a self made digital marketing expert

If you’re wondering how to become a self made digital marketing expert, here is the perfect place to start. Read on to find out the best tips and tricks to start a successful digital marketing career.

What is digital marketing?

Digital marketing is how you connect your brand with your customers, normally over the internet.

As more and more of our life becomes digitalised, digital marketing has taken over and there is a large demand for digital marketing everywhere. It is a great time to pick up the skill and take advantage of what digital marketing can do for your brand, or to start a career in digital marketing.

So, now you know what digital marketing is, you may be wondering how exactly to do it. Well, there are lots of new and exciting ways to get your brand out there, but let’s start with the basics.

Read on to find out how to become a self made digital marketing expert.

Types of Digital Marketing

There are many different forms and channels in digital marketing. however it mainly refers to:

  • Search Engine Optimisation (SEO)
  • Pay-Per-Click (PPC)
  • Content Marketing
  • Email Marketing
  • Social Media Marketing

These are the main channels a digital marketer will use to reach their goals. A self made digital marketing expert will have to master all of these areas and more to understand how to grow their brand.

All of these channels have their own individual uses and you will need to learn the proper industry standards and best practices for them.

Getting digital marketing right

The most important part in getting digital marketing right is setting clear and realistic goals. You should start any digital marketing campaign in this way. You may want to get some new leads, or more sales on your website, or you may even just want to generate some brand awareness.

Whatever it is, you should keep a record of your targets and measure your success against them.

How to improve Search Engine Optimisation

Here are five quick ways you can improve your SEO (Search Engine Optimisation):

  1. Publish relevant, useful content
  2. Update your website frequently
  3. Optimise metadata
  4. Build up your backlinks
  5. Use alt tags on your images

Search engine optimisation is an often overlooked part of growing your brand, however it should not be disregarded. The initial investment of creating content may be high, but it is certainly worth it.

Here are 5 ways to generate more website traffic.

How to use Pay Per Click

Pay Per Click is just that – you pay advertisers per click you get on an ad. This is most often done through Google.

This is how you set up a PPC campaign in five steps:

  1. Set your goals
  2. Choose an advertiser
  3. Select the keywords you want to bid on
  4. Set up your budgets
  5. Write your advert and create a landing page for it to link to

PPC is a much faster way of seeing your return on investment (ROI), however it can be costly. Just remember to keep your budgets small at first, until you have an idea of what works for you.

Content marketing for beginners

Content marketing is all about finding out what makes your target audience ticks, and using that to attract them to your brand. This may include articles, videos, podcasts, and other media.

Content marketing is not to be confused with SEO. SEO is the process of optimising your web pages to rank higher in the search engines, whereas content marketing is used to reach more people to connect with your brand with the use of content.

As you can see, SEO is more technical, while content marketing is more creative.

Here are 7 ways to generate more website traffic.

How to up an email marketing campaign

Email marketing has been around since the start of the internet, and is still a very effective way of reaching the right audience. Here are some tips for always creating an successful marketing campaigns:

  1. Build your mailing list
  2. Set your goals
  3. Send different email types for different purposes
  4. Segment your audience
  5. Monitor your analytics
  6. Make your opt-in attractive
  7. Always follow up
  8. Create original subject lines

An important thing to be aware of is that sometimes less is more with email marketing. It may be tempting to always send everything to your whole subscriber list, but this will quickly begin to feel spammy and won’t generate the leads you’re looking for.

Instead, personalise and tailor your content for different audience segments and it will be much better received.

Here are 5 free email marketing tools to create effective campains in 2022.

How to launch a successful social media campaign

Now it is time to launch your first social media campaign. Follow these simple steps to never fall short again.

  1. Research your competition
  2. Decide on your strategy and change it if you need to
  3. Use different types of content within a campaign
  4. Use a mix of promotional and informative content
  5. Find out what’s trending
  6. Make your content stand out
  7. Create a social media schedule

Social media is a great tool to use as a digital marketer. You have the option to set up either paid or organic campaigns, suited to any budget. But which platform should you choose?

Find out more ways to make your social media campaigns successful.

Pie chart of social media for digital marketers

Pie chart of social media

It is also important to use the right platform. Research by Statistica shows that the most popular social media platforms in 2021 were:

Most used social media platform (millions)

  1. Facebook – 2,895
  2. YouTube – 2,291
  3. WhatsApp –  2,000
  4. Instagram – 1,393
  5. Facebook Messenger – 1,300
  6. Weixin / WeChat – 1,251
  7. TikTok – 1,000
  8. Douyin – 600
  9. QQ – 591
  10. Sina Weibo – 566
  11. Telegram – 550
  12. Snapchat – 538
  13. Kuaishou – 506
  14. Pinterest – 454
  15. Twitter – 436
  16. Reddit – 430
  17. Quora – 300

Must have digital marketing tools

  • Some must-have digital marketing tools include:
  • Keyword research tool – SEMrush
  • SEO dashboard  – yourSEOmarketingreport
  • Website analytics – Google analytics
  • Email marketing tool – Campaign monitor
  • Social media scheduling tool – Loomly
  • Photo editing tools – Canva or photoshop 
  • Website tool – WordPress
  • Google data studio

These will help make your life much easier by automating certain tasks, tracking metrics or assist with content creation.

Is digital marketing a good career?

Digital Marketing a great career for anyone who is both creative and analytical.

You’ll have a lot of variation in your job. From creating social media campaigns, to PPC and display advertising, to SEO and the daily running of a website. You’ll never be bored in digital marketing.

It is important to note that you will need good english and maths skills, as the job involves a lot of analysing data and writing content. So, as long as that sounds something you’ll enjoy, digital marketing is definitely for you!

How much money does a digital marketer make?

The salary for an entry-level digital marketer, like a digital marketing assistant can range from £18,000 to £22,000.

Once you are more experienced in digital marketing, you could be earning p to £30,000 a year.

In a more senior management role, you could get up to £40,000 and more.

Level 3 digital marketing apprenticeships

The best way to start a career in digital marketing is to take a digital marketing apprenticeship. This way, you’ll be able to earn and learn, while gaining experience in digital marketing. But what does this mean?

If you take a digital marketing apprenticeship, you won’t have to pay a penny towards your learning costs, as this is covered by the apprenticeship levy. You also will get paid for full-time work while getting extra paid time to work towards your apprenticeship.

Another great thing about a digital marketing apprenticeship is that you’ll get the chance to gain valuable insight, knowledge and experience while you learn. You’ll even get a recognised qualification after you finish!

Level 6 digital marketing apprenticeships

After completing a level 3 digital marketing apprenticeship, you’ll be able to progress onto a level 6 digital marketing apprenticeship, which is actually a degree course. So, you’ll be able to gain a university-level qualification without any student debt.

After completing a level 6 digital marketing apprenticeship, the world will be your oyster, giving you unlimited opportunities for career progression – you will truly be a self made digital marketing expert.

A practical guide to Digital Etiquette (Netiquette)

New to Digital Marketing? Read below to find out about Digital Etiquette – how to behave online.

Whether you are just beginning your Digital Marketing journey as an apprentice or have been in the industry for a while and would like more information on Digital Etiquette (also known as Netiquette) and online best practices, you are in the right place! Digital Etiquette is a set of rules that promotes appropriate and considerate online behaviour and is also in the digital marketer occupational standard (Technical knowledge).

Digital Marketing in scrabble letters

How to communicate effectively when using digital channels.

There are so many digital channels out there but how do you which to use?

Websites –

Websites are an essential digital channel; they can be used to produce blog posts and appropriate industry content to help customers solve their pain points. Websites can be used for multi-media purposes and allows content to be distributed easily, whether this be infographic, videos or even social media integration. Websites should use a professional tone and be informative, but not confusing. Always use calls-to-actions to generate sales and avoid a high bounce rate.

Email Marketing –

Email Marketing is a fantastic digital channel (when used effectively), so widespread that it reached 3.9 billion users in 2020. There are 4 main types of marketing emails:

  • Email newsletters- many businesses send out monthly newsletters to subscribers, giving them exclusive access to announcements, offers, and even sending ‘how-to guides’ in relation to their products.
  • Acquisition Emails- these emails are sent to those who have signed up to receive emails, but are yet to make a purchase. Convert Leads to Customers!
  • Retention Emails-this keeps the conversation open and allows the consumer to remember the brand, offer discounts or even ask for feedback.
  • Promotional Emails-reward those who have purchased with exclusive discounts, also give a chance to cross sell products.

So what is the netiquette for Email Marketing?

  • Do not buy databases, you may not be targeting the correct people. Build your list organically!
  • Include a clear, catchy subject line
  • Always add an unsubscribe link (It’s the law)
  • Personalise the email, this will make the emails even more tailored
  • Add social icons at the footer of the email- brand awareness, may increase followers

Find more of our Email Marketing Tips here.

Importance of branding and the damage that can be done when it is inconsistent.

Fundamentals of Branding

Brand consistency is extremely important when we talk about Digital Etiquette, why? Brand consistency (logos, brand colours, tone, values) not only builds awareness but also makes companies memorable. When the target audience sees consistent branding across all channels, they’ll be more likely to remember you when buying and see you as a trustworthy source. If brands are not consistent, consumers may question how trustworthy the company is. Inconsistency creates an uneven character for brands.

Hashtags

Why use hashtags?

  • Branding- #ApprenticeTips builds brand awareness
  • Relevance- relevant #’s allow those interested in the content to find what they are looking for
  • Track campaigns
  • Reach more people

Hashtags are important when working on social media and digital platforms, but there is still netiquette to follow:

  • Be specific
  • Use short words/phrases
  • Join trends, if relevant
  • Balance content with copy and #’s- don’t overload your copy with hashtags
  • Use a hashtag generator to find top #’s

Copyright (credit to images).

Netiquette links nicely with copyright, it states that individuals should obey copyright laws. Copyright is a form of protection given to those who create original works, including content posted online. When in marketing it is essential to choose captivating images, but you can not take just any image from the internet without seeking permission from the author/owner. Instead use copyright free image website like Unsplash and Pexels.

Conclusion

We have covered a lot of specific information in this post, tailored to the digital marketer apprenticeship. We have a lot of posts covering the technical elements of the standard, which may also be helpful to you.

We would love to hear your thoughts on this post! We want to help has many people as possible so please do share this post with those who may find this useful. If you have any questions, feel free to comment below or alternatively follow us on LinkedIn or Twitter to message us directly and to have access to the latest industry news. Latest news is also sent out via email Sign Up here.

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Top tips for creating social media brand awareness: Instagram

What is social media used for?

Social media today is not what it was 5 years ago. With over 4.5billion social media users across the world on multiple platforms. Social channels have boomed with millions of businesses now using social media as their main selling platform. Now, let’s discuss what impact brand awareness has on Instagram.

Over 20 social platforms are now used across the globe, Instagram being one of the most popular platforms for sharing, interacting, and communicating. This platform is used for both personal and business use.

What is brand awareness?

Brand awareness is making the customers aware of who you are, the products you sell and what your brand is. Consumers can recognise your brand or business from a product they see, specific colours, fonts, or slogans.

Social Media Platforms.

Strategy 1: Using Paid Ads

If your new to paid ads on Instagram, look no further! This section of the blog gives you the opportunity to learn how to create and publish your first paid post, and why these are one of the most beneficial strategies to gaining brand awareness on Instagram

What are paid ads? Instagram allow you to pay for a post to reach a wider audience through the use of ads. This platform gives you 3 goal options; Get more messages, more website visits or more profile visits.

Depending on what you are aiming to achieve from the ad, but to gain brand awareness, choose the goal ‘more profile visits. This will drive more traffic to your page and people are likely to interact with the page and posts meaning the user will become more familiar with the brand.

The next step is to define your audience. If you already have audience types created, you can select one from the list, or the automatic target set by Instagram. For specific post types and content, you are more likely to receive better results. The create your own audience you must set an audience name (e.g., Digital Marketing Audience), geographical demographics such as the locations you want to reach, interests of your audience and the age and gender. 

One last step before your Ad is ready to go. Creating your budget and duration is the last part of your paid ad set up. Select the number of days you want to run your ad for, followed by your budget per day, this will ten automatically calculate the spend over the days your ad will run. For example: £5 budget per day for 5 days would mean that the cost of the ad is £25.

Strategy 2: Consistent branding

Creating brand awareness through consistency is a significant way of growing your Instagram business in just a few steps. Firstly, creating a business brand which is suitable to your products and style you are aiming for is the first part of this strategy. 

• Choose a bespoke primary and secondary font to use across all platforms.

• Use specific colours to use in your logo and branding. Take notes of the colour codes.

• Come up with a slogan suitable for the business. E.g., McDonalds ‘I’m lovin it’

Following the steps above and using the fonts, colours, slogans, and logos consistently will make your brand easily recognisable.

Strategy 3: Using hashtags

Hashtags have become more and more popular over the past 5 years for business on Instagram, and the great thing about them is that they’re free! 

They are used in the caption of a post, or the comments section, which is just preference. 

Ideally, you should create a hashtag for your business or use sections of your tagline. This would be followed by trending hashtags which can be researched online, and ones which are linked to the content of the post or industry.

E.g. An interior design could use these hashtags: #home #homeinspo #homedecor #project #renovation #interior #interiordesign #flooring #propertydevelopment #decorating #modernkitchen #furnituredesign.

These hashtags are suitable to the content she is posting, and users looking for information are likely to come across her page. People are viewing the brand and business, becoming more familiar due to searching for hashtags the user has posted.

Conclusion

Creating brand awareness for you page can be difficult at times, and it does take time. Consistently pushing your brand using the steps above will give you more than a head start.

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7 Digital Marketing techniques to increase website traffic

Is your website traffic lower than expected? Then you came to the right place my friend! Here are 7 great tips to increase website traffic.

1. Email Marketing, old but gold

There are so many ways to market your brand in 2021, it important not to forget one of the traditional methods of marketing, Email marketing. Something as simple as an email blast can give your website the kick it needs to gain more traffic. Top tip, it’s imperative that you do not do these emails too frequently. People receive so many emails per day already, people are likely to unsubscribe to your email list if you use this method too much.

Email marketing is incredibly versatile, how you thought of using targeted email? Using your email database, you can use tools such as Mailchimp to send emails to a specific audience. It could be based on behaviour, geographical location and based on their interests. You can even personalise the emails by adding subscriber names to add a personal aspect you the email.

2. Be active on socials

Using social media to increase website traffic is one of the best and cost efficient ways to create awareness for a campaign as it’s easy and completely free! For short and snappy content with a good image/video/gift, Twitter is your best bet. In contrast, using Linkedin (predominantly used for connecting professionals) you would aim to use a more formal tone and engage the reader with a story or blog post.

3. Optimise your page using SEO (Search engine optimisation)

Another cost-efficient way to increase traffic for a brand is using SEO. Ensuring that the page has healthy keyword density, image alt text, fast page loading time and having secure backlinks to the page can boots organic traffic and build more awareness for your brand.

4. Invite a guest to your blog

Guest Blogging is a great way to gain exposure to a new audience. Identifying known bloggers and social media influencers that fit with your target audience and getting them to guest blog on your brand website is a great way to expose your brand to a new audience as they are likely to share it on their socials and which should bring more traffic to your website.

5. Display banner advertising

Having great imagery and engaging text on a web banner will attract people into clicking the link and finding out more about your brand and website. Ensure that the banners are on websites that the target audience is likely to visit.

6. Take a deep dive into your website analytics  

Using specialist tools like Google Analytics can be a game-changing source of information on everything about your website. It can tell you what is the most popular page, bounce rates, demographics and even who is on your page at this very moment. You can leverage this information by analysing and using this to optimise your strategy. If a particular post is popular, why not make more content about a similar topic and see how it performs? See how, where and when you get visitors on your website and where exactly are they coming from?

7. Grab user’s attention with Video marketing

Studies suggest that retention is remarkably higher for visual material over text. Text on websites and blogs are a very important aspect of gaining more traffic on your website. However, videos can both attract new visitors and make your website a lot more entertaining, it grabs your audience’s attention and has the ability to drive your website traffic up at the same time – it’s a win-win!

I hope these tips help you on your mission for more website traffic. Even if you get one of these right, you should be a boost in traffic. Thanks for reading!

Don’t forget to share and follow us on Twitter, Facebook and LinkedIn to stay updated.

A Guide To Effective Content Creation

Digital-Marketing-Content-Creation-Flatlay

Content creation: an arguably vague sector within the digital marketing spectrum, but needless to say an oh-so-important one. Not only does it allow you to innovate with your brand, but also to grow with your audience. When you dive deep into the depths of what content creation can entail in your apprenticeship, you’ll find a vastness of creativity, ideas and excitement. And with an ever-growing range of outlets for your creations and the development of more ways to reach your audience, it is clear to see why content creation can be seen as one of the most exciting areas of digital marketing.

But with such remarkable opportunity for experimentation, and so much availability for new and exciting ideas, not only can creating content for your brand feel somewhat overwhelming, but it also means there’s huge potential to miss the mark when it comes to resonating with your audience. So, I’ve rounded up my top tips to ensure that the content you create in your digital marketing apprenticeship remains fresh and your results remain strong.

Know Your Audience

It’s the oldest trick in the book – and it’s easy to see why. When you begin to think about the type of content you want to create for your brand, the audience you’re targeting should be at the top of your list for considerations. Not only does this mean understanding what themes of content they’ll find relatable, but also where they’re going to be found.

For example, considering which channels they’re more likely to interact with (and more specifically which channels they interact with whilst in a conversion mindset) Also, it’s important to consider which types of content they’re more likely to engage with. For instance, do they prefer feed posts or do they show more engagement in stories? Creating customer personas are a great way to begin to understand this. And when you begin gaining data on content that performs well, you’ll be able to refine your understanding on what is considered engaging for your audience.

Use Your Voice

It’s certainly not an easy job, but it’s a worthwhile one. Creating a voice for your brand and company which goes beyond getting the client or customer to convert is one of the most effective ways to make sure content delivers results. By creating a tone of voice for your brand which is used across owned media, your audience begin to engage with your brand on a personal level. Rather than just being a company which provides a needed service, you’re now an organisation which tells a story and is relatable to the human instinct of your customer or client.

An effective way of doing this can either be by showing the behind-the-scenes workings of your business, creating content which inspires customer feedback and communication, or simply by using humour to engage with your audience.

Consistency Is Key

Once you’ve established a clear tone of voice and understand your audience, consistency within your content is a great way to keep your brand on your audience’s radar. This doesn’t necessarily mean you have to recycle the same best-performing video over-and-over on every channel, or that you have to plaster your logo onto every piece of content you create, it simply means maintaining the brand’s online reputation.

This can be anything from writing copy which matches the brands tone of voice, subtly using brand colours or fonts within graphic design work, or even having a consistent schedule to post content. Consistency creates yet another layer of familiarity of your brand for your audience and is an effective method to keep customer interest retained.

Digital-Marketing-Content-Strategy-Planning

Plan, Prepare, Execute

PPE – no, not that kind… All jokes aside, having a content creation process which includes thorough planning will ensure that content is not only created, but executed to a level which shows off the full potential of your brand. By having a clear understanding of hero-trends, micro-trends and keywords that you want to target, you’ll ensure your content remains relevant and insightful for your audience.

Keyword research tools, Google Trends and even having a clear understanding of your audience’s current interests, are great methods to ensure you’re on the ball with planning and preparing relevant and engaging content.

And To Wrap It Up

From having a clear and solid understanding of your audience and how to reach them, to creating consistent content which aligns with your brand, effective content creation is one of the best ways to not only reach your target audience, but to also keep them retained. And whilst these tips only make up the foundations when it comes to creating effective and engaging content, they’ll allow you to experiment with content and grow your company, whilst staying true to your brand and audience.

For more content creation tips, take a look here, or for more information on Digital Marketing, check out our blogs.

How Canva Can Help You Shine As A Level 3 Digital Marketing Apprentice

Level 3 Digital Marketing Apprentice

Introduction

Learn more about our favourite marketing tool Canva, and how it can help you shine as a Level 3 Digital Marketing Apprentice.

Like many occupations, Digital marketing is, well… Digital. We’re almost certain you’ve seen a plethora of advertisements for various task management services, designed to streamline workflow within a digital environment. Asana, Microsoft Teams and Google Meet are examples of these services. These platforms excel at what they do due to the need of a stable method of communication and task management within a digital organisation.

It’s safe to say, demand for these platforms has increased dramatically in the past 15 months, with the current times having a huge effect on everyone’s working situation. Infact, Microsoft teams alone saw a 50% increase in daily users in the first 6 months of the global pandemic, most likely due to the large percentage of employees working remotely.


Using Canva As A Level 3 Digital Marketing Apprentice

With over 30 million active monthly users, Canva is a well established, industry standard web tool primarily used for content creation and digital marketing strategies. It’s been made even more accessible recently with the addition of a downloadable app version I can access from my desktop and mobile device. 

Used to create social media graphics, presentations, printable documents, animated and other visual content, Canva offers users a platform for marketers to create digital content easily with in-built assistance.

Because of its unrivalled ease of use and low stress, this is a perfect tool for learners, as well as professionals.


What Is Canva Pro?

“It is essential to have good tools, but it also essential that the tools are used in the right way” – Wallace D. Wattles

Digital tools are absolutely vital for a level 3 digital marketing apprentice, and professionals. One of the most popular has unquestionably been Canva Pro, a digital marketing tool used by new and established businesses as an alternative to heavy, expensive software with a much higher skill ceiling.

Canva Pro is the paid-subscription version of Canva, which brings a number of additions at a reasonable price of £99 per year, including:

  • 75+ million premium stock photos, videos, audio and graphics
  • 420,000+ free templates with new designs daily
  • Create 1 Brand Kit and upload your own fonts and logos
  • Unlimited use of Background Remover
  • Resize designs infinitely with Magic Resize
  • Save designs as templates for your team to use
  • 100GB of cloud storage
  • Schedule social media content to 7 platforms
Digital Marketing Apprentice

Top 5 Uses For Canva Pro


75+ million premium stock photos, videos, audio and graphics

Finding the right stock photo for a project can be a time consuming and sometimes pricey investment, however with Canva Pro’s large bank of stock images, you’ll be able to find the perfect image, 100% of the time. By entering simple keywords into the search bar, you can find exactly what you’re looking for all in one location.


Unlimited use of Background Remover

Want to be able to remove an entire background from an image? Well Canva gives you the option to do that with 1 click…pretty good right? Well Canva Pro removes the limit cap on this function, allowing you to remove as many backgrounds as I want!


Upload your own fonts

A disadvantage about the regular Canva compared to Canva Pro, is the inability to upload user fonts. This can be particularly problematic when a client has specifically requested a font for a piece of marketing, ruling Canva out of the question as a resource tool. Canva Pro removes this issue by allowing users to create a Brand Kit, adding logos and fonts to the application without restriction.


Instagram Stories

With 1 billion monthly Instagram users and over 500 million daily story users, engagement has never been more important on the platform. With the sheer amount of traffic, incorporating stories into your strategy is a great way to advertise to consumers, and take up all that screen space. Stories aren’t the easiest thing to design, that’s where Canva comes in. With tons of story templates you’ll be able to harness this digital tool to save me time, and create relevant content.


Content Planner

Exclusive to Canva Pro and Canva Enterprise, introduced in 2021 is the content planner feature. If you’re familiar with content planners such as Buffer and Hootsuite, then this feature needs no explanation. However if you’re not familiar, we will provide an explanation here at ApprenticeTips.

This feature turns Canva from a tool which focuses on content curation, into a platform capable of publishing content directly to social media accounts from the application. By simply linking an account to the right project folder, with a few simple clicks we can add images to a calendar, picking and choosing the dates and times for our freshly created content to be published out to the world wide web. 


Conclusion

If you’re an aspiring or professional digital marketer, I advise this tool over many of the others. It combines versatility with ease of use, removing the stigma that good visual content can’t be achieved without heavy duty software. While Canva is a free to use application, the amount of assists and benefits the Pro Subscription brings will certainly help you shine as an apprentice!

To learn more about the Level 3 Digtial Marketing Apprentice course in its entirety, click this link.


To discover more about Canva Pro, you can visit the website here.

Not what you were looking for? We at ApprenticeTips publish regular blogs about tools and best practices for learners. We also offer training programs and apprenticeships from a huge library of options, including the level 3 digital marketing apprentice.

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