Do you have a strong interest in Digital Marketing? Are you eager to learn about the digital world? Do you have a passion for online marketing including social media, the promotion of helping brands grow online? Then this is the right qualification for you!
Why is Digital Marketing so important?
Digital marketing is a critical part of the survival of a businesses online presence. It allows businesses to connect with their customers online through SEO and PPC via social media on email marketing (which is something you will learn in this apprenticeship)! Here a few things that you should know about this Level 3 Qualification in Digital Marketing:
Duration
This is an 18 months Level 3 Apprenticeship in Digital Marketing.
Portfolio
During your 18 months completing this course, you will need to document your work and this should be done through creating a portfolio which shows evidence of the things that you have worked on and completed throughout the apprenticeship. Your portfolio will be assessed towards the end of the apprenticeship by an end point assessor to see if you have met all your competencies. A competency is a skill and you should be able to show that you have demonstrated this through your work. The overall aim of this is to showcase what you have learnt and how you have applied it in an everyday scenario.
Trainings
Eventually you will undergo training with your training provider in order to ensure you are learning the relevant skills as a part of your apprenticeship. Then you will go over content that is relevant for your exams and the world of digital marketing.
What is OTJ?
OTJ (Off the Job Training) is something that you must complete in order to gain your qualification at the end of the apprenticeship. As an apprentice, you will work for your employer 80% of the time and the other 20% of the time will go towards training, exams, completing your portfolio and essentially any learning and development. Off the job training must be directly relevant to your qualification. These can include:
- Attending events relating to your industry
- Getting inspired by stories & articles
- Signing yourself up for programs that will develop you personally and professionally
- Work shadowing
- Online resources e.g. ted talks, YouTube videos or podcasts
- Spending time working on your coursework/portfolio
- Coach or line manager meetings (this shows personal growth and development)
- Networking (virtually or in-person)
- Workplace training
Exams
You will need to complete three exams in order to receive your qualification at the end. These include:
- Level 3 Digital Marketer in Marketing Principles
- Level 3 Digital Marketer in Principles of Coding
- Google Analytics Individual Qualification
End Point Assessment
Your end point assessment will consist of a few things:
- Gateway
- A completed portfolio
- Passing all 3 exams
- Synoptic Project
- EPA (End Point Assessment) Interview
What is Gateway?
Gateway is a meeting where you hand in all the relevant documents that are required for completing the apprenticeship. You will have your line manager and digital marketing coach in the meeting where you will sign the employer reference, upload your exam certificates and portfolio.
What is a Synoptic Project?
The synoptic project plays an important role in your end point assessment. This project is designed for you to show evidence of completing competencies in the apprenticeship standard. You will begin this project a minimum of 5 days after your gateway meeting. You have four working days to complete this which should be completed in a controlled environment, usually away from work and during this time you shouldn’t complete any work-related tasks.
Once you have completed Gateway and Synoptic Project, you have to submit your synoptic project and you will have your EPA Interview 10 days within submission of your project.
What is the EPA Interview?
The EPA interview consists of a 1.5-2 hour professional discussion about your portfolio and synoptic project.
Conclusion
As someone who is personally coming towards the end of their apprenticeship, If you are interested in all the things that I mentioned, then I believe that this would be a great opportunity to build the foundations of your career in Digital Marketing. Feel free to refer to the Digital Marketer Standard where you will learn more in-depth about the skills and knowledge this course has to offer.
If you have any questions or queries regarding this apprenticeship or any others, feel free to reach out to us via our LinkedIn, Twitter or Website!