Rikhil Lakhani

What is involved in a Level 3 Digital Marketing Apprenticeship?

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Do you have a strong interest in Digital Marketing? Are you eager to learn about the digital world? Do you have a passion for online marketing including social media, the promotion of helping brands grow online? Then this is the right qualification for you!

Why is Digital Marketing so important?

Digital marketing is a critical part of the survival of a businesses online presence. It allows businesses to connect with their customers online through SEO and PPC via social media on email marketing (which is something you will learn in this apprenticeship)! Here a few things that you should know about this Level 3 Qualification in Digital Marketing:

Duration

This is an 18 months Level 3 Apprenticeship in Digital Marketing.

Portfolio

During your 18 months completing this course, you will need to document your work and this should be done through creating a portfolio which shows evidence of the things that you have worked on and completed throughout the apprenticeship. Your portfolio will be assessed towards the end of the apprenticeship by an end point assessor to see if you have met all your competencies. A competency is a skill and you should be able to show that you have demonstrated this through your work. The overall aim of this is to showcase what you have learnt and how you have applied it in an everyday scenario.

Trainings

Eventually you will undergo training with your training provider in order to ensure you are learning the relevant skills as a part of your apprenticeship. Then you will go over content that is relevant for your exams and the world of digital marketing.

What is OTJ?

OTJ (Off the Job Training) is something that you must complete in order to gain your qualification at the end of the apprenticeship. As an apprentice, you will work for your employer 80% of the time and the other 20% of the time will go towards training, exams, completing your portfolio and essentially any learning and development. Off the job training must be directly relevant to your qualification. These can include:

  • Attending events relating to your industry
  • Getting inspired by stories & articles
  • Signing yourself up for programs that will develop you personally and professionally
  • Work shadowing
  • Online resources e.g. ted talks, YouTube videos or podcasts 
  • Spending time working on your coursework/portfolio 
  • Coach or line manager meetings (this shows personal growth and development)
  • Networking (virtually or in-person)
  • Workplace training

Exams

You will need to complete three exams in order to receive your qualification at the end. These include: 

  1. Level 3 Digital Marketer in Marketing Principles
  2. Level 3 Digital Marketer in Principles of Coding
  3. Google Analytics Individual Qualification

End Point Assessment

Your end point assessment will consist of a few things:

  1. Gateway
  2. A completed portfolio 
  3. Passing all 3 exams
  4. Synoptic Project
  5. EPA (End Point Assessment) Interview

What is Gateway?

Gateway is a meeting where you hand in all the relevant documents that are required for completing the apprenticeship. You will have your line manager and digital marketing coach in the meeting where you will sign the employer reference, upload your exam certificates and portfolio.

What is a Synoptic Project?

The synoptic project plays an important role in your end point assessment. This project is designed for you to show evidence of completing competencies in the apprenticeship standard. You will begin this project a minimum of 5 days after your gateway meeting. You have four working days to complete this which should be completed in a controlled environment, usually away from work and during this time you shouldn’t complete any work-related tasks.

Once you have completed Gateway and Synoptic Project, you have to submit your synoptic project and you will have your EPA Interview 10 days within submission of your project.

What is the EPA Interview?

The EPA interview consists of a 1.5-2 hour professional discussion about your portfolio and synoptic project.

Conclusion

As someone who is personally coming towards the end of their apprenticeship, If you are interested in all the things that I mentioned, then I believe that this would be a great opportunity to build the foundations of your career in Digital Marketing. Feel free to refer to the Digital Marketer Standard where you will learn more in-depth about the skills and knowledge this course has to offer.

If you have any questions or queries regarding this apprenticeship or any others, feel free to reach out to us via our LinkedIn, Twitter or Website!

Level 3 – Refrigeration air conditioning and heat pump engineering technician

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Do you have an interest in the Construction industry? Preferably with a focus in refrigeration air conditioning and heat pump engineering technician? This Level 3 Apprenticeship will provide you with understanding how to plan, prepare and safely carry out work in process, product and space cooling. This is a 36 month program with the EQA Provider as Ofqual. 

Group of engineers working together

Entry Requirements

You should have English or Maths at Level 2 or above, however if not, your employer should ensure you achieve this before the completion of the apprenticeship.

Mandatory qualifications

All apprentices must achieve a “Level 2 Certificate in F Gas and ODS Regulations Category 1” as this is a legal requirement under the EU F Gas Regulation 517/2014 to work on equipment containing Fluorinated Refrigerants.

What could you be doing?

The design, installation, routine maintenance, reactive service, commissioning and de-commissioning of Refrigeration, Air Conditioning and Heat Pump systems. Technicians require a thorough competency in their understanding of the engineering principles of thermodynamics and the vapour compression cycle in order to perform operations. A fully competent technician works without immediate supervision, and liaises effectively with other trades and with end users.

What knowledge is required?

  • Understanding of relevant UK and international standards, technical and environmental legislation including health & safety, environmental protection, working with pressure systems, electrical circuits and flammable substances.
  • Familiarising yourself with industry Codes of Practice and other sources of up to date information and advice on technical safety and legislative aspects of their work.
  • A comprehensive understanding of principles of thermodynamics, gas laws, psychrometrics, fluid flow, electricity, properties of refrigerant fluids and lubricants.
  • Ability to understand relevant diagrams, calculations, tools, charts, tables and formulae and apply them as appropriate.
  • A strong understanding of the function and operation of system components and how they interact in a range of different systems and applications.
  • Knowledge of environmental impact of refrigerants, maximising efficient system performance and mitigation of direct and indirect carbon emissions.
  • Understanding of environmental technologies such as heat recovery, low GWP refrigerants, and other equipment which can be used to reduce heat gain, cooling load or energy use.

What skills are required?

  • Installation, commissioning, testing, fault diagnostics, rectification of systems, component/refrigerant suitability and selection
  • Working with pressure systems and electrical circuits and systems
  • Evaluating and mitigating risks of refrigerants including toxicity, flammability and other potential risks or hazards to self and the general public.
  • Decommissioning, safe recovery and disposal of equipment and hazardous waste transfer
  • Electrical and electronic control systems setting, testing and fault finding; and their integration with system-associated communication networks.
  • Positioning, fixing, jointing and testing of pipework, electrical circuits and water circuits where relevant.
  • Determining heating and cooling loads and selecting and balancing appropriate components and systems for maximum performance and efficiency.
  • Using system operating parameters for efficient performance to achieve measurable and sustained reductions in carbon emissions.
  • Routine and reactive service and maintenance, testing, fault finding, reporting and rectification.
  • Retrofitting and retrofilling of existing equipment to lower GWP refrigerants including safety, reliability and environmental considerations.

What behaviours are required?

  • Disciplined approach to assessing, managing, mitigating and avoiding risk in a variety of situations to themselves, colleagues, the public and the environment.
  • Positive ethical attitude and behaviours including reliability, willingness to take responsibility. Commitment to completing tasks and ability to work as part of a multidisciplined team.
  • Employs logical thinking, and determined attitude to problem solving and technical challenges.
  • A strong Attention to detail, following procedures, planning and preparation and verifying compliance.
  • Takes responsibility for work and interactions with colleagues, customers, suppliers or subcontractors.
  • Uses a range of communications methods effectively, positively and in timely fashion.
  • Able to adapt to changes in conditions, technologies, situations and a wide variety of different working environments.
  • Willingness to learn and commitment to professional development and to applying principles of sound engineering and sustainability of engineering systems.

Conclusion

Completing this Level 3 Qualification, you will build the foundations for a successful career and eventually work towards being a; Refrigeration Technician/Engineer, Air Conditioning Technician/Engineering, Heat pump Technician/Engineer, Service Technician/Engineer, Maintenance Technician/Engineer or Commissioning Engineer. You can find more information via the apprenticeship standard document.


If you have any questions or queries regarding this apprenticeship or any others, feel free to reach out to us via our LinkedIn, Twitter or Website!