What competencies and skills are needed to be a digital marketer?

What competencies and skills are needed to be a digital marketer?

So, you’re looking to become a digital marketer? Now you’re probably wondering what skills and competencies are required to be successful in this role. In this article, we will run through just some of the competencies and skills you will learn along your apprenticeship to become successful.

Firstly, what are skills and competencies, and how are they different?

Skills are particular abilities that can be learned, whereas competencies relate to one’s knowledge and behaviour.

What competencies are required?

Creative Thinking

Creativity helps to establish yourself and your brand amongst the competition. It helps to keep your content fresh and original for your audience and allows you to connect with different audiences.

Ability to Work with Internal and External People Professionally

Within a business you will need to work with people from all different departments on different projects, you will also have to know how to deal with any inbound customer enquiries that comes through digital platforms.

Analytical and Problem Solving

You must be able to analyse your own work and the results of different campaigns and come up with solutions to campaigns that don’t work.

A Thorough and Organised Approach

All marketing needs to be planned in accordance with an organisations policies and procedures and to match marketing content created by other people within the team.

Ability to Work Independently

Working independently and on your own initiative is a great trait for any employee. By not having to be micromanaged, it helps you to showcase what you are really capable of whilst also freeing up time of your superiors to get work done themselves.

What skills are required?

Search Engine Optimisation (SEO)

SEO is a crucial skill for any digital marketer, SEO focuses on making your website more visible on google, which in turn attracts more traffic through to the website and creates more leads for customers/clients. A good SEO score can set the difference between your organisation getting business versus a competitor.

Understanding Digital Etiquette

Digital etiquette is the rules you have to follow whilst online which are in place to prevent any complaints or controversy, this includes social media posts, how to reply to customer enquiries and more.

Principles of Coding

During your apprenticeship, you will complete a short course based on the principles of coding. This will provide you with the base knowledge of what you need to know.

An Understanding of Basic Marketing Principles

Another module you complete in your apprenticeship will look at the basic marketing principles. This will include the 7 p’s, the customer lifecycle, marketing segmentation and more.


Digital marketing can be an excellent career choice for a creative individual who enjoys getting their head down and cracking on with their work. An apprenticeship can be an excellent way into this field, providing you with an excellent starting set of skills required to become a digital marketer.

Good marketing is essential for organisations in any industry, meaning it can be a pathway into organisations from any industry. Digital marketing takes traditional marketing into the 21st century and beyond. In a world where everyone has a smartphone capable of finding anything they need, it is important for an organisation to be there, and visible to these customers and clients.

There is no right or wrong way to do marketing. Different organisations will find different ways that will work for them, because of this it is all about finding what works for you and gives you a chance to have fun with the content you create and interact with an audience and loyal customers.

Take the first step today and apply now!

Core skills and SEO

With any given scenario you are always required to show and utilise your skills. Over time we learn and pick up on a wide range of skills to be able to use it on a day to day basis. As an apprentice this is no different and you are required to meet the skill sets and use them through your journey.

What are core skills?

Core skills are known to allow you to provide a service within a role. It is an essential part of your job and shows your capabilities at any company. Here are a few examples of skills that are required in a job and how it helps you to perform your role.

Communication: To be able to communicate effectively in a job role is essential in the delivery of tasks and projects. Communication is dependent on the role you are in and the sector of work you are in. You will be required to work and communicate with your colleagues and in some instances you are required to speak with external clients and partners.

Another valuable skill to hold is in SEO. SEO is a key technical skill which is applied in many digital marketing roles. It helps a businesses website grow and bring in customers which leads to an increase in awareness and sales. Having a high traffic can increase the visibility of your brand and bring more awareness of your other social platforms. It can help you to stand out against your market which in return leads to higher sales. The digital world is continuously growing and without an online presence your business can struggle to reach an audience and grow. It can also delay the growth of your business as you will need to acquire a fan base.

Technical skills in a digital role – SEO

What is SEO and how do we use it? SEO stands for Search, Engine, Optimisation. It is used by businesses that represent their brand online and allows them to feature at the top of users’ searches. For example, if you are a startup business and you market makeup products, you must stand out from the crowd. Therefore, you must optimise your site well through the use of keywords in order to rank high on searches.

Now let’s move onto content relevance. Is the content you are publishing and sharing relevant to your brand and business? When pulling for searches to show, Google filters through the content. By featuring certain terms through your website it will help to indicate how well this relates to what is being searched for. It will give an indication of whether the topic searched on the internet can find answers through your content. 

There are 3 main components of SEO; Technical, Content and Off page SEO. This relates to the format in which Google analyses a website and ranks it on the search pages. Technical SEO refers to the structure of a web page. It can highlight things such as any clustering on your page, the page format, speed etc. On page SEO refers to the content that is produced on your site. You must feature information that is relevant to what you do or sell. This enables Google to understand what and where to feature your site. Off page SEO links to the backend of your website. It is third party websites linking to your content and increasing your ranking. 

Overall SEO is a fundamental part of building your brand and online presence. As more businesses are moving to a digital form there is much more competition across search pages. Building a strong SEO helps your business stand out from the crowd and brings you organic followings.

Digital Marketing Degree Apprenticeship

Social Media

You may find that you have just finished high school and you are currently looking for another route as you are not going to university. You have landed at the right page as this Digital Marketing Degree Apprenticeship consists of working across various digital channels in order to execute digital marketing strategies. This may be challenging but if you have a plan it be executed efficiently. If you want to have a kick-start in your digital marketing profession and start an apprenticeship now, this is the best place to be, therefore please read along for exciting progression opportunities that we have available for you when completing our level 4 Digital Marketing Degree Apprenticeship

What is Digital Marketing and how do I progress to Level 6?

Digital Marketing is marketing that is implemented through the use of digital channels such as Website Optimisation, Search Engine Optimisation, Social Media, Instgaram Ads, Email Marketing, and much more. This is compared to traditional marketing such as billboards/television marketing therefore, it is vital that we maximise the digital tools that are available in the industry to excel the growth of businesses presence and show the advocacy of a brand.

If the above seems interesting to you, we have progression opportunities as well so you can earn a degree equivalent qualification whilst working as a full-time digital marketing apprentice for your marketing career. The below theory knowledge is essential for you to progress as it shows in your job role you are able to apply theoretical knowledge to real-life digital problems.

To progress you will be working along-side be taught the following modules:

  • Marketing Concepts & Theories
  • Market Research
  • Budget Management
  • Business Understanding & Commercial Awareness
  • Marketing Campaigns
  • Products & Channels

What Skills and knowledge do I require to succeed in a Level 4 Digital Marketing Apprenticeship

Skills Required

  • Create content for online channels that include CTA (Call To Action)
  • Lead on digital marketing projects.
  • Apply marketing mix knowledge to meet customer demands.

Previous Knowledge Required to excel

  • Multichannel marketing and working with agencies/clients to localise and make changes to content e.g. banners
  • Content Management System knowledge and the importance of content meta descriptions e.g. SEO, Page descriptions, and site structure + knowing the trends to make a better user journey when purchasing productss.
Word cloud displaying skills network engineer apprentices need to know.

Job Entry Requirements

  • Level 2 in Maths & English
  • Between 4-9 GCSE’s Gradesd between (C-A*)
  • Previous Marketing/Sale Experience
  • This is a UK Apprenticeship therefore, you must be living in the UK.

Job Details

  • You will earn a Bachelor’s Degree in Digital Marketing
  • Course Duration: 3 Years
  • Earn 24,000 a year

Expectations we require for you when completing your Digital Marketing Degree Apprenticeship

We require you to hire a serious candidate that would like to go beyond the normal job role expectations and show off their passion in this field. Further to this, you must be professional in your job profession through data privacy of the company and pay high attention to deadlines when work is due.


If you are interested for this apprenticeship and would like to continue for 3 years for a long term progression, please click this link here and one of our team members will get back to you

If you still need time to think, have a read of what employers are currently looking for in a candidate here

Top ways to improve your professional qualifications as a digital marketer!

Are you currently doing a digital marketing apprenticeship? Maybe looking to start one in the future or have even completed one? Now you’re wondering how to stand out against everyone else! Read on as this blog will show you the best way to improve your professional qualifications and stand out.

Facebook Blueprints

Facebook Blueprints is an amazing opportunity to learn valuable up-to-date information in the digital marketing industry. With a wide range of free courses available to everyone, you can learn the best practices for digital marketing on social platforms, whether it is budgeting for paid campaigns, growing your audience organically, or even how to create engaging ads. While most of these courses are created with being used for mainly Facebook, the knowledge you learn from these courses can be used for any social media platform.

You can take your digital marketing qualifications to the next level and complete the certifications that Facebook offers, however, these do cost money and last for a limited time period.

If you want to find out more about how you can use Facebook Blueprints to improve your digital marketing qualifications, click here.

HubSpot Academy

HubSpot Academy is another amazing opportunity for growing your digital marketing qualifications, home to 100s of free online courses with free certifications too! However, these certifications last for 2 years but can be completed again for free.

While they offer courses on how to use HubSpot as CRM, they also offer a range of digital marketing courses, covering sectors such as SEO, contextual marketing, email marketing & digital marketing basics.

This is a number 1 ApprenticeTip.com recommendation, sign up today and start climbing the digital marketing ladder! Click here to learn more about HubSpot Academy!

A illustration of a man in a graduation outfit surrounded by electronic devices, books and a certificate.

How to show your impressive qualifications!

So you have followed the recommendations above and now you’re sitting on a throne of certifications, right? But now you’re wondering how to show them off? Here is ApprenticeTips.com trick to show everyone in the digital marketing industry how qualified you are!

Create a LinkedIn account

LinkedIn is the perfect networking platform to connect with valuable peers and thought leaders in the Digital Marketing Industry. Everyone that you hope to work for or with is already on LinkedIn is building their networks, which is why you need to as well!

Fill out your LinkedIn profile

Now that you are set up on LinkedIn, you should be making sure you have completed your personal profile. This is the perfect opportunity to put all your new qualifications on display, with the sub-section “Licences & Certifications”, you can all of the courses you have completed as well as a document of the certificate.

You can also complete LinkedIn’s Skill assessments, which is essentially another certification awarded by LinkedIn to confirm that you are qualified within the skill you choose.

Start building your network

Your profile is all set up and you’re ready to show how much of an expert you are in the digital marketing industry! Now you just need to find who to show it to.

Join relevant groups in the digital marketing industry, follow hashtags that are relevant too! Use these to not only find useful content to gain from but to find people in the same industry as you and connect with them, comment and like their posts and make yourself stand out in the network.


Congratulations, you should now be on the path to being an expert digital marketer and ready to grow your career path in the digital marketing industry. If you found this article useful then you may find that our other digital marketing blogs are worth a read, click here for more.

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How to become a self made digital marketing expert

Person using the internet to become a self made digital marketing expert

If you’re wondering how to become a self made digital marketing expert, here is the perfect place to start. Read on to find out the best tips and tricks to start a successful digital marketing career.

What is digital marketing?

Digital marketing is how you connect your brand with your customers, normally over the internet.

As more and more of our life becomes digitalised, digital marketing has taken over and there is a large demand for digital marketing everywhere. It is a great time to pick up the skill and take advantage of what digital marketing can do for your brand, or to start a career in digital marketing.

So, now you know what digital marketing is, you may be wondering how exactly to do it. Well, there are lots of new and exciting ways to get your brand out there, but let’s start with the basics.

Read on to find out how to become a self made digital marketing expert.

Types of Digital Marketing

There are many different forms and channels in digital marketing. however it mainly refers to:

  • Search Engine Optimisation (SEO)
  • Pay-Per-Click (PPC)
  • Content Marketing
  • Email Marketing
  • Social Media Marketing

These are the main channels a digital marketer will use to reach their goals. A self made digital marketing expert will have to master all of these areas and more to understand how to grow their brand.

All of these channels have their own individual uses and you will need to learn the proper industry standards and best practices for them.

Getting digital marketing right

The most important part in getting digital marketing right is setting clear and realistic goals. You should start any digital marketing campaign in this way. You may want to get some new leads, or more sales on your website, or you may even just want to generate some brand awareness.

Whatever it is, you should keep a record of your targets and measure your success against them.

How to improve Search Engine Optimisation

Here are five quick ways you can improve your SEO (Search Engine Optimisation):

  1. Publish relevant, useful content
  2. Update your website frequently
  3. Optimise metadata
  4. Build up your backlinks
  5. Use alt tags on your images

Search engine optimisation is an often overlooked part of growing your brand, however it should not be disregarded. The initial investment of creating content may be high, but it is certainly worth it.

Here are 5 ways to generate more website traffic.

How to use Pay Per Click

Pay Per Click is just that – you pay advertisers per click you get on an ad. This is most often done through Google.

This is how you set up a PPC campaign in five steps:

  1. Set your goals
  2. Choose an advertiser
  3. Select the keywords you want to bid on
  4. Set up your budgets
  5. Write your advert and create a landing page for it to link to

PPC is a much faster way of seeing your return on investment (ROI), however it can be costly. Just remember to keep your budgets small at first, until you have an idea of what works for you.

Content marketing for beginners

Content marketing is all about finding out what makes your target audience ticks, and using that to attract them to your brand. This may include articles, videos, podcasts, and other media.

Content marketing is not to be confused with SEO. SEO is the process of optimising your web pages to rank higher in the search engines, whereas content marketing is used to reach more people to connect with your brand with the use of content.

As you can see, SEO is more technical, while content marketing is more creative.

Here are 7 ways to generate more website traffic.

How to up an email marketing campaign

Email marketing has been around since the start of the internet, and is still a very effective way of reaching the right audience. Here are some tips for always creating an successful marketing campaigns:

  1. Build your mailing list
  2. Set your goals
  3. Send different email types for different purposes
  4. Segment your audience
  5. Monitor your analytics
  6. Make your opt-in attractive
  7. Always follow up
  8. Create original subject lines

An important thing to be aware of is that sometimes less is more with email marketing. It may be tempting to always send everything to your whole subscriber list, but this will quickly begin to feel spammy and won’t generate the leads you’re looking for.

Instead, personalise and tailor your content for different audience segments and it will be much better received.

Here are 5 free email marketing tools to create effective campains in 2022.

How to launch a successful social media campaign

Now it is time to launch your first social media campaign. Follow these simple steps to never fall short again.

  1. Research your competition
  2. Decide on your strategy and change it if you need to
  3. Use different types of content within a campaign
  4. Use a mix of promotional and informative content
  5. Find out what’s trending
  6. Make your content stand out
  7. Create a social media schedule

Social media is a great tool to use as a digital marketer. You have the option to set up either paid or organic campaigns, suited to any budget. But which platform should you choose?

Find out more ways to make your social media campaigns successful.

Pie chart of social media for digital marketers

Pie chart of social media

It is also important to use the right platform. Research by Statistica shows that the most popular social media platforms in 2021 were:

Most used social media platform (millions)

  1. Facebook – 2,895
  2. YouTube – 2,291
  3. WhatsApp –  2,000
  4. Instagram – 1,393
  5. Facebook Messenger – 1,300
  6. Weixin / WeChat – 1,251
  7. TikTok – 1,000
  8. Douyin – 600
  9. QQ – 591
  10. Sina Weibo – 566
  11. Telegram – 550
  12. Snapchat – 538
  13. Kuaishou – 506
  14. Pinterest – 454
  15. Twitter – 436
  16. Reddit – 430
  17. Quora – 300

Must have digital marketing tools

  • Some must-have digital marketing tools include:
  • Keyword research tool – SEMrush
  • SEO dashboard  – yourSEOmarketingreport
  • Website analytics – Google analytics
  • Email marketing tool – Campaign monitor
  • Social media scheduling tool – Loomly
  • Photo editing tools – Canva or photoshop 
  • Website tool – WordPress
  • Google data studio

These will help make your life much easier by automating certain tasks, tracking metrics or assist with content creation.

Is digital marketing a good career?

Digital Marketing a great career for anyone who is both creative and analytical.

You’ll have a lot of variation in your job. From creating social media campaigns, to PPC and display advertising, to SEO and the daily running of a website. You’ll never be bored in digital marketing.

It is important to note that you will need good english and maths skills, as the job involves a lot of analysing data and writing content. So, as long as that sounds something you’ll enjoy, digital marketing is definitely for you!

How much money does a digital marketer make?

The salary for an entry-level digital marketer, like a digital marketing assistant can range from £18,000 to £22,000.

Once you are more experienced in digital marketing, you could be earning p to £30,000 a year.

In a more senior management role, you could get up to £40,000 and more.

Level 3 digital marketing apprenticeships

The best way to start a career in digital marketing is to take a digital marketing apprenticeship. This way, you’ll be able to earn and learn, while gaining experience in digital marketing. But what does this mean?

If you take a digital marketing apprenticeship, you won’t have to pay a penny towards your learning costs, as this is covered by the apprenticeship levy. You also will get paid for full-time work while getting extra paid time to work towards your apprenticeship.

Another great thing about a digital marketing apprenticeship is that you’ll get the chance to gain valuable insight, knowledge and experience while you learn. You’ll even get a recognised qualification after you finish!

Level 6 digital marketing apprenticeships

After completing a level 3 digital marketing apprenticeship, you’ll be able to progress onto a level 6 digital marketing apprenticeship, which is actually a degree course. So, you’ll be able to gain a university-level qualification without any student debt.

After completing a level 6 digital marketing apprenticeship, the world will be your oyster, giving you unlimited opportunities for career progression – you will truly be a self made digital marketing expert.

A practical guide to Digital Etiquette (Netiquette)

New to Digital Marketing? Read below to find out about Digital Etiquette – how to behave online.

Whether you are just beginning your Digital Marketing journey as an apprentice or have been in the industry for a while and would like more information on Digital Etiquette (also known as Netiquette) and online best practices, you are in the right place! Digital Etiquette is a set of rules that promotes appropriate and considerate online behaviour and is also in the digital marketer occupational standard (Technical knowledge).

Digital Marketing in scrabble letters

How to communicate effectively when using digital channels.

There are so many digital channels out there but how do you which to use?

Websites –

Websites are an essential digital channel; they can be used to produce blog posts and appropriate industry content to help customers solve their pain points. Websites can be used for multi-media purposes and allows content to be distributed easily, whether this be infographic, videos or even social media integration. Websites should use a professional tone and be informative, but not confusing. Always use calls-to-actions to generate sales and avoid a high bounce rate.

Email Marketing –

Email Marketing is a fantastic digital channel (when used effectively), so widespread that it reached 3.9 billion users in 2020. There are 4 main types of marketing emails:

  • Email newsletters- many businesses send out monthly newsletters to subscribers, giving them exclusive access to announcements, offers, and even sending ‘how-to guides’ in relation to their products.
  • Acquisition Emails- these emails are sent to those who have signed up to receive emails, but are yet to make a purchase. Convert Leads to Customers!
  • Retention Emails-this keeps the conversation open and allows the consumer to remember the brand, offer discounts or even ask for feedback.
  • Promotional Emails-reward those who have purchased with exclusive discounts, also give a chance to cross sell products.

So what is the netiquette for Email Marketing?

  • Do not buy databases, you may not be targeting the correct people. Build your list organically!
  • Include a clear, catchy subject line
  • Always add an unsubscribe link (It’s the law)
  • Personalise the email, this will make the emails even more tailored
  • Add social icons at the footer of the email- brand awareness, may increase followers

Find more of our Email Marketing Tips here.

Importance of branding and the damage that can be done when it is inconsistent.

Fundamentals of Branding

Brand consistency is extremely important when we talk about Digital Etiquette, why? Brand consistency (logos, brand colours, tone, values) not only builds awareness but also makes companies memorable. When the target audience sees consistent branding across all channels, they’ll be more likely to remember you when buying and see you as a trustworthy source. If brands are not consistent, consumers may question how trustworthy the company is. Inconsistency creates an uneven character for brands.


Why use hashtags?

  • Branding- #ApprenticeTips builds brand awareness
  • Relevance- relevant #’s allow those interested in the content to find what they are looking for
  • Track campaigns
  • Reach more people

Hashtags are important when working on social media and digital platforms, but there is still netiquette to follow:

  • Be specific
  • Use short words/phrases
  • Join trends, if relevant
  • Balance content with copy and #’s- don’t overload your copy with hashtags
  • Use a hashtag generator to find top #’s

Copyright (credit to images).

Netiquette links nicely with copyright, it states that individuals should obey copyright laws. Copyright is a form of protection given to those who create original works, including content posted online. When in marketing it is essential to choose captivating images, but you can not take just any image from the internet without seeking permission from the author/owner. Instead use copyright free image website like Unsplash and Pexels.


We have covered a lot of specific information in this post, tailored to the digital marketer apprenticeship. We have a lot of posts covering the technical elements of the standard, which may also be helpful to you.

We would love to hear your thoughts on this post! We want to help has many people as possible so please do share this post with those who may find this useful. If you have any questions, feel free to comment below or alternatively follow us on LinkedIn or Twitter to message us directly and to have access to the latest industry news. Latest news is also sent out via email Sign Up here.

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5 Top tips to create a successful blog post for your digital marketing level 3 apprenticeship

What is a blog post?

A blog is short for “weblog” and they have been around since 1994 with over 600 million blogs on the world wide web today. A blog post is a discussion or an informative page on a website that offers its readers some form of valuable content. Their authors are somewhat classed as “blogger” or “bloggers” and they typically write about what is interesting or relevant to them at the time using entries posted in chronological order, writing in the same style as a diary or a journal.

How can blogging benefit a business in its marketing efforts?

Blogging is acknowledged for being super popular amongst B2B organisations with helping the promotion of products and services. Why? With more than 4.66 Billion active internet users, blogs create connections between a business and its relevant audience by helping to drive website traffic into conversion for leads. They are a great way to form trust with potential prospects, building stronger relationships with its readers whilst keeping them up to date.

So you’ve just started out with your blogging skills in your level 3 digital marketing apprenticeship and you don’t know where to start. Don’t get overwhelmed, the whole purpose of this blog is to help you in your beginner’s digital marketing apprenticeship So let’s get right down to it with our top tips.

#1 Headlines and Titles

Your blog headline should be powerful enough to get your viewer to want to read the full article. To create a good headline you should keep it personal and specific to the content inside so viewers know if they want to read it or not. If you are stuck on inspiration try looking at a newspapers or a magazines to see how their headlines are structured, you can also find our frameworks guide useful here:

The How to Framework – This is good for viewers that want to educate themselves on particular information.
Example – ‘How to create a good social media strategy

The Listicle Framework – This is good for viewers who enjoy reading about numbers like this blog! They are also good for viewers who like their content broken up so it is easier for them to digest.
Example – ‘5 top tips to create a successful blog’

The Question Framework – This would appeal to a more specific type of viewer. Targeted questions make strong headlines.
Example – ‘How do you make an article go viral?’

The Storytelling Framework – This intrigues viewers, as it creates interest for the reader with a narrative structure. It has a storybook likeliness about it.
Example – ‘How we developed more engagement through social media’

The Command framework – This is effective with viewers as it is straight to the point and easy to read.
Example – ‘Read this if you want to gain more open’s in your emails!’

Once you’ve jotted down a few ideas for your headline you can go to the advanced marketing headline analyzer to test how effective the algorithms think they are. And don’t forget, use words that drive action they will help with user clicks!

#2 The Structure and approach

The approach:

The style you should write will depend on the audience you are trying to communicate with but most of the time it should be conversational and informal. As a rule with blog writing, you should always put the reader first like you are talking to them about a topic including the use of ‘I’ and ‘You’ in your text so it reads more of a conversation.

Blogging is more of an informal platform to communicate to readers, with this in mind, paragraphs and sentences should be kept short so it’s easier for readers to take information in bite-size chunks and avoid confusion.

Do not use Jargon unless necessary. The purpose of your blog is to communicate information to viewers, this is best done using simple words so stay clear from the long complicated words that most readers do not understand. You have to break it down for them and see yourself as though you are teaching intermediate students.

Use statistics. Be more specific to the information you are trying to deliver. You need proof to back up the facts and information you are trying to educate your readers on to show viewers that they can trust in what you are writing for them. As humans, we have always judged that If someone else is talking about it then it’s probably true.

The Structure

Always start off with an introduction as this will be the opening of your blog which hook viewers with a bold statement to read the rest of the article. The introduction should be a short overview of what will be covered in the blog. 

Then write up your conclusion, this should relate back to your introduction and summarise the important information and what the post was about. This is your opportunity to go over the main message you are communicating in the blog trying to indicate to the reader what they should take away from it. Make sure to label this subheading as ‘conclusion’ or something along the same lines like ‘finial thoughts’

Finally, move on to fleshing out the main body of text, this should include subheadings throughout to able readers to skim through the content. Paragraphs in the main body should be around 5-6 lines long maximum, you want to keep your reader engaged not bore them with large amounts of text at one time.

#3 Imagery and Media

Relevant images and media use are just as important as the text in your post. They offer a visual element to your blog that supports everything you’ve written about in your article. Just like the headline and introduction, your blog will not work without some form of visuals. 

Readers want to get to the point as fast as they can. Images can help tell your story without them having to read the rest of the content in your blog, not that your text isn’t important because it is.

Photos act as a tool to transform your blog from a standard chunk of text to an exciting blog with more than 1 element, making the text more diverse and attractive.

Images can also help give your readers a bit of a rest by breaking up chunks of text so it is easier for them to digest. They are used to separate sections in blogs which makes your points easier for readers to understand. 

Make sure that you insert clear crisp images, there’s nothing worse than coming across an image that looks like it was developed in the early 2000s. High-quality imagery keeps your bounce rates at bay. Nobody likes a poor quality image or file. Image quality must be taken into consideration as the better quality they are the more appealing your blog will be to your readers. 

If you’re not using your own created imagery or files you will need to check if it is legal for you to use them as a lot of images have copyrights. The consequences of violating copyrights are serious so you’ll want to check ahead before posting online. You can find a bunch of free stock image websites here :


#4 Facts in Links

Everybody loves to click a link and everybody loves factual information. Clicking a link can add an exciting feature to the text sections of your article. It takes the user from one page to another providing a more in-depth experience white it opens up your sources and gives your blog posts more credibility.

You can direct readers to your other blogs and specific parts of your website by inserting hyperlinks into your blogs. This will boost page views and improve your page ranking as they help crawlers and indexing on the web improve your overall SEO. Readers will also stay on your site longer increasing ‘time on site’ and lowering bounce rate stats. 

Other bloggers and websites appreciate being linked to as it drives more organic traffic their way. This would be classed as an external link. You should really reach out to the website you link to, to inform them that you’ve included their site in your blog. You could also ask them to share your blog which creates a benefit for everybody.

There are many benefits to using links in your blog, just don’t overdo it. 

#5 The Keywords

Keywords are the words people type into a search engine. Finding the right keywords for your blog will be an essential part of your blogging strategy. They help your users find and identify your blog post through their search queries to get their questions answered. 

You’ll want to think about the audience you want to target and what keywords you want to rank for. Keywords help promote your SEO by generating more organic traffic from search engines. You can search for keywords through keyword tool generators such as Ahrefs.com, Wordstream.com and many others you can find on the web. 

Once you have made a list of the keywords you want to use, It is important to evaluate each one for their difficulty score. Each score is calculated by the strength of pages that are currently ranking for page 1 on a search. If you have a fairly low domain authority I’d start off with keywords that have a score of below 30. For more on Keyword difficulty checkout this Semrush’s article

In Conclusion

Blog writing is not that hard if you follow these top tips. You’ll be on the fast track to creating a unique, engaging blog post in no time. Even if you are a beginner. The more blog posts you construct the better you will become, practice makes perfect right? Blog writing is an excellent way to improve your writing skills for sure.

If you found this article useful and want to learn more Digital Marketing skills, head over to our website

How to Do an SEO Audit: The Ultimate Checklist

Scrabble letters spelling 'SEO'

Let’s face it, there are lots of complex SEO terminology out there, ranging from alt tags to backlinks. Some may be easier to figure out than others, but we are here to help you with this. We’ve chosen 5 core pillars of an SEO audit, to ensure your website is always optimised and ranking high.

What is SEO?

Let’s start simple, what even is SEO you ask? Well…SEO stands for Search Engine Optimisation, otherwise known as organic search. It’s the process of improving ranking, visibility and user experience of your online content. This can be done by generating links, writing content and updating the overall layout of your website. The search engine algorithms will then analyse your content, looking at whether it is high quality and trustworthy. You should always optimise your website for your user, not for the search engine, as they will cause you to rank well. Learn more about SEO by taking a look at the other blogs we have.

Core Pillars of an SEO Audit

1. Keywords

Keywords are ideas and topics that define what your content is about. In order to ensure you attract the right customers to your website, you should be using relevant keywords/phrases. There are certain situations where keywords should be used, that I will explain:

  • Content: You have to be careful not to ‘keyword stuff’, meaning don’t overdo it with the keywords in hopes for a better ranking. You should always ensure that the keywords in your written content aren’t over 2.5%, here is a formula to help: keywords/total word count x 100. The end figure should give you your percentage.
  • Meta’s: In your metadata (title and description) make sure you add relevant keywords, to target your customers.
  • Image titles/Alt Tags: Make sure you always add a description under your image, for visually impaired users. They should be short, descriptive and relevant, this is very important for google and rankings.
  • Search/User Intent: Try and look for content opportunities outside your target words in order to attract other people than your regular customers.

2. Technical SEO

Here’s a more in-depth look at the technical aspects of SEO, things that are vital, but may be overlooked:

  • Indexing: You should ensure that your page is indexed, if it has a no index tag it will be very difficult for your customers to find you upon a regular search.
  • Site Ranking: Try and find the ranking of your site. To do this, go into incognito mode and search your main keywords, once you have done this change the google settings to 100. Ideally your site ranking should be within the first 100, if not you need to change what you’re doing to improve this.
  • Site Speed: Did you know that 40% users will leave if the website takes more than 3 seconds to load? You need to optimise your site to ensure your images and site loading speed are very quick. Use Google’s free tool ‘Page Speed Insights’ in order to figure this out.
  • SSL Certificate: A Secure Socket Layer is important on all websites as it shows your customers that your site is verified and safe from hackers. It is also the easiest thing to do in order to boost your SEO
  • Mobile Optimisation: Considering more and more people are using mobiles to browse instead of their computers, is a vital feature to have for all websites. Your website should be as good on mobile as it is on desktop, this may mean that you will have to create a mobile version of your site. It will seem like a pain at the start but it will pay off, due to your customers’ satisfactions.

3. User Experience

As previously mentioned you are optimising your website for the user, not the search engine, so you should be doing everything to ensure they have an easy, smooth experience.

  • Useful: The content on your site should be original, it should fulfil a need and provide value, if it isn’t relevant, remove it from your pages.
  • Usable: You need to ensure that your site is easy to use and simple to navigate around. If the user doesn’t know how to get to the next page, they are most likely to leave. They should be able to get around your site with ease and find what they need to without any issues.
  • Accessible: Content on your pages need to be accessible to people with disabilities, always add alt text, allow users to enlarge the font and keep contrast sensitivity in mind.
  • Aesthetically Pleasing: First impressions are big with a website, is your site appealing and inviting to use? It should be pleasing to the eye, with a colour scheme that doesn’t clash, use relevant images, ensure navigation is easy to use and never forget to add white space.
  • User Journey: Does it flow? Are there any CTA’s (call to actions)? The user should be directed to follow a journey, without their knowledge. Use inviting CTA’s such as ‘SHOP NOW’, ‘LEARN MORE’, ‘SIGN UP’, as it tells them what to do as well as inviting them to do so. Secondly, ensure that their experience flows, it should be smooth and not random, provide relevant links, and always provide simple, easy to use navigation.

4. Content

There are a few things you need to consider when writing content for your website…

  • Quality: Create a posting schedule, so you know what is going up and when it is. This was you can ensure fresh content, always research relevant keywords for the pieces you’re writing.
  • Quantity: Every website should have AT LEAST 500 words, this will ensure a higher position in Google (2000 is the best).
  • Keyword Density: NO keyword stuffing
  • Where do I look for content? You should have relevant content on your homepage, and if you have a blog make sure it is easy for the user to find.

5. Links

  • Internal: Links that navigate to other pages on the same domain
  • External: Links that navigate to external pages on a different domain
  • Backlinks: External domain linking to your page

Essential Tools for an SEO Audit

A computer showing SEO facts and figures
A computer showing SEO facts and figures

Here are some useful tools for when you’re conducting your SEO audit, there are many more that are available but these are the ones I find useful:

1. Backlinks Tools:

2. Keyword Research Tools:

3. SEO Audit Tools:

Proposing New Tools and Strategies

It can be daunting trying to propose new tools or strategies to your team, however, it shouldn’t be. If you follow these steps and provide them will correct data and evidence, they will take your considerations onboard.

  1. Identify the problem
  2. How can it be solved
  3. Cost benefit analysis
  4. Facts and stats
  5. Provide options
  6. Be confident

To Conclude Your SEO Audit

We hope that our ultimate SEO audit guide will help you to optimise your site and achieve higher rankings. Hopefully it becomes your ‘go to’ post when performing your audits, as everyone need a holy grail post. If you take these points into consideration when checking through your SEO you should be flying high in all things SEO. Remember, always optimise for the user, goodbye and good luck!

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The Top 5 Most Asked Questions About SEO 

Google Search Engine

I am sure you have all realised by now how complex Search Engine Optimisation is… or, is it?. There are so many tools, best practices and having to constantly stay up-to-date with Google’s changing algorithms. At times, SEO can make us want to tear our hair out. However, is it really complex? Or are we just overcomplicating it? We have picked out The Top 5 Most Asked Questions About SEO that we think will help stop you over-complicating the way you look at SEO.

Frustrated with SEO

The Top 5 Most Asked Questions About SEO 

1. What is SEO?

Search Engine Marketing (SEO), sometimes called organic search, is how to structure a website, write content, and generate links back to your website, which all contribute to search engine algorithms finding your website to be of high quality, authority, and trustworthiness. It’s all focused around what search algorithms rank highly in results, but that usually just means doing what is best for the user. Therefore search engines will look for the best quality, user-friendly and easy to navigate websites to rank high. Read more about what SEO is on our Digital Marketing Apprenticeships Overview post.

2. Are SEO Keywords Important?

Keywords are extremely important when trying to get your website ranked high. They are the words that a user types into a search engine to find results, the more keywords you put in your title, meta description and content, the more likely your content will be viewed by users who have typed in the keywords. They help Google identify what your website is about, they ensure that your content is displayed to the correct people, they are a fantastic way to drive traffic to your website. 

3. What SEO Tool is Best?

Here is a list of tools that we think are the best to help optimise your SEO. We couldn’t just pick one as there are so many fantastic free tools out there. We have narrowed it down to five tools, this will help you to stop over-complicating SEO. 

  • Google Analytics: This contains valuable data that your business can use to monitor and improve your SEO performance–from keywords to organic pageviews. 
  • Google Search Console This will help to improve your SEO performance as it helps you monitor and troubleshoot your website’s appearance in their search results. Use it to find and fix technical errors, submit sitemaps, see backlinks, and more.
  • Answer the public: This is a brilliant tool for creating posts as it allows you to search keywords and the questions users are asking. You can then create content based on the keywords and questions users are searching for to answer their questions.
  • UberSuggest: The perfect tool for finding keywords and the search volume which will help again to create fantastic blog posts and get them ranked high.
  • SEMRush: is an SEO tool that does your keyword research, tracks the keyword strategy used by your competition, runs an SEO audit of your blog, looks for backlinking opportunities and lots more.

4. Are SEO and SEM the same?

Search Engine Optimisation and Search Engine Marketing are both similar, however, there’s one thing that defines them both to make them completely separate. SEM is paid marketing, every time someone clicks on an SEM result on the search results page, you pay. SEO is organic traffic, when someone clicks on an SEO result, it’s free. You can also select a target audience using SEM and you can target these using age, location, income, habits, and more. However, they use the same tactics such as keywords, both drive more traffic to your website, both help a brand/business appear in search results and both require continual testing, monitoring, and optimization to increase performance.

5. How to Make Content SEO-Friendly

  • Creating a hook: A hook will help to improve the Search Engine ranking by gaining backlinks. Using visuals and data within your content can be the hook for your business. It’s all about researching what your competitors are doing and creating something better.
  • Update older content: that is currently on the site: Updating older content is less time-consuming as you have the information there, it’s just being updated.
  • Clear structure: Create a clear structure so the user finds it’s super easy to read. It could be simple like, main title, then a heading, then a paragraph, then maybe another heading etc. The heading should also include the keywords so the search engines can find it easy to read and follow and can pick them up straight away.
  • Optimise page titles and meta descriptions: Keeping the tiles short and snappy and include power words as well as using keywords. The meta titles will also, for each post, need to to be descriptive and unique. Make sure to use the keywords that are in the title in this section too. 
  • Internal links: Use these in your posts. This is something that the Search Engine likes. This will help users to stay on the site for longer and continue to keep discovering more posts.
  • External links: Again, this is something that search engines like as long as it’s linking to a high-quality site. 
Finally happy with SEO

To Conclude Your SEO Holy Grail

We hope that you enjoyed The Top 5 Most Asked Questions About SEO blog post. We hope that it can be added into your holy grail list (We all have one, especially when working in the Digital Marketing industry). Follow the five steps above and you should be just fine when it comes down to your SEO, good luck! 

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