The do’s and don’ts of social media implementation as a digital marketer

As a digital marketing apprentice, social media implementation is vital. you’ll need to show that you can run digital campaigns across a variety of channels, including social media platforms, websites, and email. In this post, I’ve compiled a list of the top do’s and don’ts for digital marketing apprentices when it comes to launching a social campaign. You’ll be able to tweet, comment, post, and snap with confidence knowing that you’re on the right track if you follow these simple principles.

Do – Keep consistency across social media platforms

The only way for you and your organisation to flourish online is to maintain a consistent brand throughout all of your online conversations. You can improve your brand equity, consumer trust, and, eventually, your bottom line by being loyal to who you are. Reminding yourself of the corporate voice/tone, utilising brand colours when creating, and ensuring that the messages you’re publishing or re-posting are relevant to your brand image.

For a further look at the do’s and dont’s of social media as a whole, read ‘The do’s and don’ts of social media as a Level 3 Digital Marketer’.

Don’t – Allow trolls or bots to spam the comments

Delete any remarks made by a social media troll that are derogatory or insulting, and report the individual. Bots that post spammy messages in the comments are in the same boat. Despite the fact that you have no control over this behaviour, you should react to these comments as quickly as possible since they can harm your brand’s reputation.

Don't allow trolls or bots to spam the comments - The do's and don'ts of social media implementation as a digital marketer
Don’t allow trolls or bots to spam the comments

Do – Vary your social media post type

Your social media implementation should be varied to some extent. The same old 1 by 1 aspect ratio photo style can get monotonous, and if your followers grow weary of your format, they may start passing over your material without engaging with it. That’s why I always recommend sharing a balanced mix of vertical, horizontal (landscape), video (or Reels on Instagram), and gallery posts (Carousel on Instagram).

Don’t – make spelling or grammar mistakes

This may seem obvious, but you should always have a second pair of eyes proofread your posts or articles. Before sending out a post or an update, be sure it’s been proofread by at least one person. Apps like Grammarly, on the other hand, can help you lower your typo rate.

Do – Create a social media post schedule

Scheduling social media postings ahead of time is a huge time-saver. Pre-scheduling your social media activities will save a lot of time for a digital marketing apprentice, allowing you to focus on other digital parts of your company. It’s always a good idea to save time by scheduling your blog articles, tweets, and status updates ahead of time. An example of a tool that can help with this is Later.

Don’t – Mix personal and professional

Nowadays, brands and businesses strive to humanise their online presence. This might involve linking their personal and corporate accounts, as well as commenting and sharing between them. Although it looks to be a great idea when done correctly, I feel it is a hazardous strategy because your business might be overwhelmed by personal updates, leaving your audience confused about what your business stands for.

Don't mix personal and professional - The do's and don'ts of social media implementation as a digital marketer
Don’t mix personal and professional

Conclusion

Hopefully, this ‘do’s and don’ts’ advice has taught you that social media isn’t only for personal use, such as posting pictures of your cats or holiday photos! Instead, social media implementation is a strong tool for businesses and digital marketers to promote a brand, drive traffic to a website, and develop a reputation that your competitors can’t ignore.

Digital marketing apprentices are responsible for using social media implementation as a marketing strategy. The goal of social media marketing is to increase your brand’s visibility, personality, and community. Hopefully, now you can create a set of fundamental ground rules for your business’s future social media marketing campaign by following the dos and don’ts outlined above.

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How Canva Can Help You Shine As A Level 3 Digital Marketing Apprentice

Level 3 Digital Marketing Apprentice

Introduction

Learn more about our favourite marketing tool Canva, and how it can help you shine as a Level 3 Digital Marketing Apprentice.

Like many occupations, Digital marketing is, well… Digital. We’re almost certain you’ve seen a plethora of advertisements for various task management services, designed to streamline workflow within a digital environment. Asana, Microsoft Teams and Google Meet are examples of these services. These platforms excel at what they do due to the need of a stable method of communication and task management within a digital organisation.

It’s safe to say, demand for these platforms has increased dramatically in the past 15 months, with the current times having a huge effect on everyone’s working situation. Infact, Microsoft teams alone saw a 50% increase in daily users in the first 6 months of the global pandemic, most likely due to the large percentage of employees working remotely.


Using Canva As A Level 3 Digital Marketing Apprentice

With over 30 million active monthly users, Canva is a well established, industry standard web tool primarily used for content creation and digital marketing strategies. It’s been made even more accessible recently with the addition of a downloadable app version I can access from my desktop and mobile device. 

Used to create social media graphics, presentations, printable documents, animated and other visual content, Canva offers users a platform for marketers to create digital content easily with in-built assistance.

Because of its unrivalled ease of use and low stress, this is a perfect tool for learners, as well as professionals.


What Is Canva Pro?

“It is essential to have good tools, but it also essential that the tools are used in the right way” – Wallace D. Wattles

Digital tools are absolutely vital for a level 3 digital marketing apprentice, and professionals. One of the most popular has unquestionably been Canva Pro, a digital marketing tool used by new and established businesses as an alternative to heavy, expensive software with a much higher skill ceiling.

Canva Pro is the paid-subscription version of Canva, which brings a number of additions at a reasonable price of £99 per year, including:

  • 75+ million premium stock photos, videos, audio and graphics
  • 420,000+ free templates with new designs daily
  • Create 1 Brand Kit and upload your own fonts and logos
  • Unlimited use of Background Remover
  • Resize designs infinitely with Magic Resize
  • Save designs as templates for your team to use
  • 100GB of cloud storage
  • Schedule social media content to 7 platforms
Digital Marketing Apprentice

Top 5 Uses For Canva Pro


75+ million premium stock photos, videos, audio and graphics

Finding the right stock photo for a project can be a time consuming and sometimes pricey investment, however with Canva Pro’s large bank of stock images, you’ll be able to find the perfect image, 100% of the time. By entering simple keywords into the search bar, you can find exactly what you’re looking for all in one location.


Unlimited use of Background Remover

Want to be able to remove an entire background from an image? Well Canva gives you the option to do that with 1 click…pretty good right? Well Canva Pro removes the limit cap on this function, allowing you to remove as many backgrounds as I want!


Upload your own fonts

A disadvantage about the regular Canva compared to Canva Pro, is the inability to upload user fonts. This can be particularly problematic when a client has specifically requested a font for a piece of marketing, ruling Canva out of the question as a resource tool. Canva Pro removes this issue by allowing users to create a Brand Kit, adding logos and fonts to the application without restriction.


Instagram Stories

With 1 billion monthly Instagram users and over 500 million daily story users, engagement has never been more important on the platform. With the sheer amount of traffic, incorporating stories into your strategy is a great way to advertise to consumers, and take up all that screen space. Stories aren’t the easiest thing to design, that’s where Canva comes in. With tons of story templates you’ll be able to harness this digital tool to save me time, and create relevant content.


Content Planner

Exclusive to Canva Pro and Canva Enterprise, introduced in 2021 is the content planner feature. If you’re familiar with content planners such as Buffer and Hootsuite, then this feature needs no explanation. However if you’re not familiar, we will provide an explanation here at ApprenticeTips.

This feature turns Canva from a tool which focuses on content curation, into a platform capable of publishing content directly to social media accounts from the application. By simply linking an account to the right project folder, with a few simple clicks we can add images to a calendar, picking and choosing the dates and times for our freshly created content to be published out to the world wide web. 


Conclusion

If you’re an aspiring or professional digital marketer, I advise this tool over many of the others. It combines versatility with ease of use, removing the stigma that good visual content can’t be achieved without heavy duty software. While Canva is a free to use application, the amount of assists and benefits the Pro Subscription brings will certainly help you shine as an apprentice!

To learn more about the Level 3 Digtial Marketing Apprentice course in its entirety, click this link.


To discover more about Canva Pro, you can visit the website here.

Not what you were looking for? We at ApprenticeTips publish regular blogs about tools and best practices for learners. We also offer training programs and apprenticeships from a huge library of options, including the level 3 digital marketing apprentice.

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Level 3 Digital Marketing Apprenticeship

Working with your team to define, design, build and implement your campaigns across a range of digital platforms. Sound good to you? If so, then read on and find out how the level 3 Digital Marketing apprenticeship could help kick start your new career!

Profile, job roles and entry requirements for the level 3 Digital Marketing Apprenticeship

The Digital Marketing Apprenticeship provides the opportunity for an apprentice to learn the skills required to build and implement digital campaigns across a variety of online and social media platforms; to drive customer acquisition, customer engagement and customer retention. Here you’ll work as a team but also be responsible for your own elements of an overall marketing plan.

This can lead to a number of great marketing roles such as: Digital Marketing Executive, Digital Marketing Co-ordinator, Social Media Executive. Digital Marketing apprenticeship salaries in the UK average a start at £16k but with lots of room for progression in the years to follow. This apprenticeship provides an excellent opportunity for you to begin your career in digital with a basis in effective, practical experience.

Employers will set their own criteria for entry, but this can include:

  • 5 or more GCSE’s A* – C
  • Level 2 in English and Mathematics, or the equivalent in functional skills.

Digital Marketing: Key technical competencies

  • Written communcation: Skills for a range of audiences with regard to the sensitivity of communcation
  • Research: Able to analyse and contribute with regard to the digital environment to nform short and long-term strategies
  • Technologies: Recommending effective and appropriate solutions using a vareity of technologies and tools to meet marketing objectives
  • Data: reviews, monitors and analyses online activity and provides recommendations and insights to others
  • Customer service: responds efficiently to enquiries using online and social media platforms
  • Problem solving: applies structured techniques to problem solving, and analyses problems and resolves issues across a variety of digital platforms
  • Analysis: understands and creates basic analytical dashboards using appropriate digital tools
  • Implementation: builds and implements digital campaigns across a variety of digital media platforms
  • Applies at least two of the following specialist areas: search marketing, search engine optimisation, e mail marketing, web analytics and metrics, mobile apps and Pay-Per-Click
  • Uses digital tools effectively
  • Digital analytics: measures and evaluates the success of digital marketing activities

Interprets and follows:

  • latest developments in digital media technologies and trends
  • marketing briefs and plans
  • company defined ‘customer standards’ or industry good practice for marketing
  • company, team or client approaches to continuous integration
  • Can operate effectively in their own business’s, their customers’ and the industry’s environments

Core technical knowledge and understanding

  • Understands the principles of coding
  • Understands and can apply basic marketing principles
  • Understands and can apply the customer lifecycle
  • Understands the role of customer relationship marketing
  • Understands how teams work effectively to deliver digital marketing campaigns and can deliver accordingly
  • Understands the main components of Digital and Social Media Strategies
  • Understands the principles of all of the following specialist areas: search marketing, search engine optimisation, e mail marketing, web analytics and metrics, mobile apps and Pay-Per-Click and understands how these can work together
  • Understands the similarities and differences, including positives and negatives, of all the major digital and social media platforms
  • Understands and responds to the business environment and business issues related to digital marketing and customer needs
  • Understands and follows digital etiquette
  • Understands how digital platforms integrate in to the working environment
  • Understands and follows the required security levels necessary to protect data across digital and social media platforms
The Secret to Being a Successful Digital Marketer

Skills, attitudes and behaviours

  • Logical and creative thinking skills
  • Analytical and problem-solving skills
  • Ability to work independently and to take responsibility
  • Can use own initiative
  • A thorough and organised approach
  • Ability to work with a range of internal and external people
  • Ability to communicate effectively in a variety of situations
  • Maintain productive, professional and secure working environment

Qualifications

New apprentices:

Apprentices who start their studies after the 1st June 2020 will use the qualifications listed in Table 2 below.

Apprentices must achieve one internationally recognised vendor or professional qualification, from the right-hand column in the table below. This then exempts one of the Ofqual-regulated knowledge modules, as shown in the left-hand column.

Table: The knowledge modules are summarised below, and further details are available in the occupational brief available from https://www.nsar.co.uk/digital-eqa/digital-apprenticeship-standards/

Knowledge Modules Vendor or Professional Qualifications
Knowledge Module 1: Principles of Coding (for level 3 Digital Marketer Apprenticeship) MTA HTML 5 Application Development Fundamentals (98-375) CIW – Site Development Associate
Knowledge Module 2: Marketing Principles (for Level 3 Digital Marketer)   Google Squared CIM Level 3 Award in Digital Fundamentals Dot Native CIW – Internet Business Associate
Knowledge Module 3: Digital Marketing Business Principle (for level 3 Digital Marketer Apprenticeship) Google Analytics IQ CIM Level 3 Award in Digital Fundamentals CIW – Data Analytics CIW – Social Media Strategist Dot Native Google Squared

Individual employers will select which vendor or professional qualification the apprentice should take.

To note: if apprentices started their studies prior to the 1st June 2020 but have not yet selected or started their mandated qualifications, then they will select their qualifications from Table 2.

Further detail on the End-point assessment can be found in the Digital Marketer Assessment document here: https://www.instituteforapprenticeships.org/media/1125/digital_marketer.pdf

Conclusion

Digital marketers have a great future ahead of them, playing a central role in defining the way people buy, sell and consume goods and services. In this sense, they are key to a vibrant economy that can embrace opportunity through technology and a deep knowledge of what people want next. If you are reading this blog you will have identified some key skills vital to success in your career: Teamwork, problem solving, meeting client deadlines flexibility, logic, creativity, and the ability to use your own initiative. In addition, you need to develop a mindset of continuous learning and a genuine curiosity about the digital marketplace. To start thinking in the right way, every time you do a Google search and an advert pops up, ask yourself a few simple questions: How did this advert suddenly appear, what makes it appealing, and why did the digital marketer choose this particular combination of words and images to make me click?

That concludes this page on the level 3 Digital Marketing Apprentice qualification. Take time to ask yourself: Is this a role I could see myself in? Did I find it interesting? Do I think I could bring something to this position?

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