Ever Thought About Becoming a Watchmaker?

Clock, Jewellers, Street View, Time, Watch

Creative and Design Watchmaker Apprenticeship: Level 3

Have you ever thought about watch making as a career? This Level 3 Creative and Design Watchmaker Apprenticeship will go over 24 months and give you all the key skills to make, service and repair watches.

This job is within an independent company servicing a large range of watch brands or a workshop maintained by a certain brand of watch. The company could be one of two things. Either a small business like a jewellers or furthermore, a watchmaker employed by a larger company. These larger companies focus on servicing watches directly for the public and for other businesses.

Within this apprenticeship, you will be required to use:

  • Test equipment to assess the functioning of the watch and determine faults.
  • Hand tools to dismantle, reassemble and adjust the watch.
  • Machine tools for cleaning watch components and case refurbishment.

Watchmaking is an exciting and rewarding job. In this occupation, you will service quartz and mechanical watches (automatic winders and manual winders). You will also replace components that are worn or damaged. An understanding of the principles involved in the functioning of both quartz and mechanical watch movements is important. Timekeeping, history, and industry knowledge are also beneficial. In your daily work, you might interact with clients or customers, as well as other watchmakers and managers. You are responsible for maintaining your hand tools and using test equipment according to health and safety guidelines.

The Watchmaker Apprenticeship offers a good opportunity to work with quartz and mechanical watches. It will give you the skills to service and repair timepieces, and gain a better understanding of how they work.

Duties include but are not limited to:

  • Liaising with customers and/or colleagues to determine their requirements and provide clear feedback on work undertaken.
  • Assess the condition of quartz and mechanical watches and their components using test equipment, visual assessment and observation.
  • Refinish polished and grained surfaces of the watch case and bracelet; prepare and reassemble components (e.g., gaskets, glasses, pushers).
  • Service lubricate and adjust quartz and mechanical watch movements, to ensure the serviced movement meets the manufacturer’s specification and industry practice.
  • Complete documentation, detailing initial condition of watches, work undertaken, test results, components and estimated cost of components required.
Macro of metal gears, cogs and wheels from old watches

Skills included:

  • Complies with health, safety and environmental legislation (Health and Safety at Work Act 1974, COSHH, PPE) relating to common hazards within the working environment for watch servicing.
  • Uses equipment safely in accordance with manufacturer’s technical information and industry practice.
  • Maintains tools in correct working order according to industry practice.
  • Ensures all watch case and bracelet/strap components are in a suitable condition for re-assembly (includes refinishing where necessary).
  • Services watches within agreed commercial time scales.

The Level 3 Creative and Design Watchmaker Apprenticeship is the next step on your journey to becoming a fully qualified watchmaker. You’ll receive on-the-job training, as well as lessons. These will be at college where you will learn the ins and outs of constructing and repairing watches.

Qualifications Needed for Creative and Design Watchmaker Apprenticeship

To join this Creative and Design Watchmaker Level 3 Apprenticeship, apprentices will need level 2 English and Maths. For those with an education, health and care plan or a legacy statement, the apprenticeship’s English and Maths minimum requirement is Entry Level 3. A British Sign Language (BSL) qualification is an alternative to the English qualification for those whose primary language is BSL.

If you would like to work in a creative industry, this could be your dream job. If you enjoy working with your hands and have a strong interest in the industry, then this Apprenticeship may be for you.

Level 4 Fashion and Textiles Product Technologist Apprenticeship

If working in the production of a wide range of fashion products interests you, read on. You will learn more about the level 4 Fashion and Textiles Product Technologist apprenticeship in this blog. This course could help you start a new career in the Fashion and Textiles industry.

Meeting In Fashion Design Studio

About the apprenticeship

The Level 4 Fashion and Textiles Product Technologist apprenticeship is a 22-month course. During the course of this apprenticeship you will oversee the product development cycle at sewn product manufacturers, brands and retailers. You will provide technical support through the product development process and ensure brand samples with specifications are in place. This role is fast paced, you will have to ensure all technical and commercial elements of the product development cycle are up to a high standard. You will be interacting with designers, merchandisers, manager buyers, pattern cutters and quality control managers on a day-to-day basis.

The average Fashion and textiles product technologist salary with a few years of experience ranges from £25,000-£35,000. This proves that this role can be a great career choice, with many opportunities for apprentices after course completion. We will discuss progression opportunities in a later section of this blog.

Entry requirements

The entry requirements for this apprenticeship course are typically 5 or more GCSE’s. Alternatively, a level 3 college course or apprenticeship will be applicable. This is completely up to the employer’s discretion if they feel you are a perfect fit for the company, they may decide to employ you with other industry experience. In many instances English and Math’s certificates are required, if you haven’t got this don’t worry, your employer may give you the opportunity to complete these if needed. This is why apprenticeships are a great route to start your career in a new industry as it gives everyone who want to the chance to succeed.

Skills you will develop

During the course of your Fashion and Textiles Product Technologist apprenticeship you will learn a number of durable skills. All skills learned will be essential for you to progress in the Fashion and Textiles Industry.

Examples of skills you will achieve:

  • Learning to evaluate and cost the production of given designs and identify possible constraints
  • Developing samples that meets design, end use and specifications.
  • Analyzing product samples with focus on quality, fit, risk and production processes
  • Confidently carry out product risk assessments
  • Approve samples and allocate sample seal if appropriate
  • Overseeing material and product tests be able to analyze test results
  • Analyse product returns and identify potential solutions
  • Manage quality problems and eradicate potential issues

Progression opportunities

In terms of progression opportunities, you could continue in your employment or progress to a university level. Once the apprenticeship is complete you can look at applying for higher level job roles such as Fashion Merchandiser, Buying manager, Designer etc.

Find more information on this apprenticeship on the Institute for Apprenticeships and Technical Education website here. Alternatively if you are still interested in a Fashion apprenticeship but feel this role is not for you, check out other courses on our website. See our blog on the Level 3 Fashion Studio Apprenticeship.

A Fashion and Textiles product Technologist apprentice presenting work in a client meeting

Everything You Need to Know About Audience Targeting

A Guide to target audiences for Digital Marketing Apprentices

Graphic of a target with people around it

So you’ve come to the point in your apprenticeship when you have more responsibility for your campaigns and you don’t know where to start. With there being so many components that go into planning campaigns, like creatives, devices, budgets and more, it can be tricky to know what to start planning first. We look no further that this because we’re here to set you up for success.

As a marketer, you want to deliver the right message to the right people at the right time and the right place

Everyone is not your customer. Not everyone is going to be interested in the product or service you are advertising, which is why is it so important to define your target audience before anything else. In this article, well highlight some of the different way you an segment and identify your target audience.

What is a target audience & Why are they Important?

A target audience is a specific group of users with shared characteristics who are most likely to be interested in the product or service you are advertising. You would typically segment your audience by demographics, geographic, psychographics and behaviors. Below are some examples of each of these segments:

DemographicsGeographics Psychographics Behaviors
– Age
– Gender
– Income
– Level of education
– Profession / Role in
– Company
– Marital Status
– Language
– Country
– City
– Region
– Postal Code
– Personality
– Traits
– Hobbies
– Life goals
– Values
– Beliefs
– Lifestyle
– Spending habits
– Buying habits
– Browsing habits
– Interactions with brands
– Loyalty to brands

Defining a clear audience will help you create a message that will appeals to the type of people who are most likely to convert. Consumers want a brand that understands their challenges and provides solutions for them. In turn, this will build a strong relationship between you and your customers. However, in order to do this you will need this to find out more about their needs and challenges…

Empathy Maps

An empathy map is a visualization tool which helps marketers identify and understand their audience’s situations and feelings. Empathy is a common synonym to “being in someone else’s shoes” and is a key skill for marketers to have, as it allows them to take on their customers perspectives.

Empathy maps vary in size, but all of them should include the following four points

  • Say & Do – What the customer says about a product or brand. How do they interact on the internet… do they use social media? What actions and behaviors have / do they adopt and how do they interact with products and brands.
  • Think & Feel – What do they think about when they interact with a product? What occupies their thoughts and what matters to them? How do they feel when interacting with a brand? What do they get excited about and what worries them?
  • Hear – Who and what influences them and where do they find this? Celebrities? Social Media influencers? Their friends and family?
  • See – What do they see, day to day, in the environment they are in? What does this environment look like? What type of people or products are around them?

Below is an example of an empathy map, and some questions you can consider when creating one…

By producing an empathy map, you gain an understanding of your customers needs and wants. As you identify what you know about your audience, place it on an empathy map to gain a more holistic view of the users world.

Empathy maps serve as a foundation to another method of audience planning, which is more personal and involves thinking about a particular user in your audience. Customer personas represent a real person in your audience and have more human characteristics like name, age, motivations, personality, age and interest.

Customer Personas

Remember having an imaginary friend when you were a child? Marketers have them too, but in this case, they’re called customer or audience personas and they are an especially helpful too when defining your target audience. Customer personas remind you to put your audience’s wants and needs before the businesses’. As a result of this, you’ll be able to create better content that will appeal to the people you’re trying to target.

Customer personas are brief documents that encapsulate data about your target audience. They allow you to:

  • Build empathy for your customers and evaluate messaging from their perspective.
  • Give data context and a human face.
  • Help your business have a shared understanding which will help in decision making.

Take a look at this example of what a customer persona might look like and what questions you can ask yourself when creating one.

Some important things to note:

  • Don’t use gender unless it is consistently true for the customer or unrelated to why the persona would want your product/service. For example, if you’re promoting a Football brand, don’t specify your persona as a male because woman can enjoy football too.
  • Keep it simple.
  • Consider if a name and photo is actually helpful or weather it creates a bias.
  • Use real customer research and quotes.
  • Don’t make things up.

Conclusion

Having the responsibility of planning a campaign when you’re still new to the advertising industry can be scary. One of the most important components of any campaign is the target audience. If you target too broad of an audience, then you run the risk of wasting money on impressions from users who will not be interested in your brand / product. By defining a clear target audience, you can ensure that your advertising is being see by users who are the most likely to want you product and convert, which is what advertising is all about!

To learn more about digital marketing and digital marketing apprenticeship tips and advice, check out our other blog posts by clicking here.

Email marketing best practice to drive results

What is email marketing? 

Put simply, email marketing refers to the process of targeting your audience and customers through email to reach specific business objectives. 

Email marketing is a crucial element of the marketing mix; it enables you to:

  • Build and nurture contacts through personalised engagement.
  • Increase brand awareness by promoting your company’s products and services
  • Boost conversions and revenue by providing relevant and valuable information to customers to reach their goal.

How to build your email marketing strategy

The following steps outline an effective email marketing strategy to drive results:

Establish your audience: In order to ensure your email is effective and relevant you must first define your audience. Do some research and find out what your audience wants. This will then enable you to tailor your email campaign to the audience demand. 

Set your goals and objective: After establishing your audience, the other key component of an effective marketing strategy is defining your goals and objectives. For example, it could be to increase email recipient engagement (open rates, 

Grow your mailing list – this can be done in a variety of ways such as:

  • Create unique email content – emails must be informative and valuable increasing the likelihood that recipients will open and forward them to their connections. 
  • Encourage subscribers to forward your emails – add an ‘Email to a Friend’ and ‘Subscribe’ call to action/button on the emails to gain access to recipients’ networks to expand the mailing list. 
  • Create a lead-generation offer – promote a gated lead-generation offer, such as a free ebook, on a landing page that asks visitors to provide their email and opt-in to the mailing list to download it.
  • Promote lead-generation offer on social media – create a social campaign to promote a free resource that asks followers to opt-in to the mailing list. 

Choose your email campaign type: It is important to remember that certain types may suit  a particular audience segment. Examples of email campaigns types are as follows:

  • Welcome email: Initial email welcoming the new subscriber to the mailing list. This will provide an opportunity to educate the user on your brand.
  • Monthly newsletter.
  • Blog or content promotion.
  • Increase website traffic campaign: linking to relevant resources for a certain audience segment.
  • Re-engagement campaign: emailing segment of audience who haven’t opened an email in 6 months with refreshed content. 

Stick to an email schedule which matches with your target audience – for example, for B2B recipients emails sent Monday-Friday, only early morning and lunch times have the highest open rates. 

Track email campaigns: in order to measure the success of the email performance conduct a monthly audit using KPIs such as clickthrough rate, conversion rate, bounce rate, list growth rate, email sharing/forwarding rate, overall ROI, open rate and unsubscribe rate

Optimise your email performance with an a/b test (split test): is a marketing experiment where you split your audience to test a number of variations of an email to determine which performs better. 

Personalisition: where possible, it is vital to personalise your response, for example, using the person’s first name. This will ensure the email recipient  feels valued and inspiring greater brand loyalty

Conclusion

In order to ensure campaign success you must establish an email marketing strategy. Setting your target audience, establishing your goals and setting a mailing list growth strategy will ensure strong email engagement KPIs. So, why get creative and start building your email marketing campaign!

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Interested in developing your skills and digital marketing knowledge; click this link to explore other articles about digital marketing competencies.

Tips to Boost your Organic Digital Marketing: TikTok

Two phones on a white bed showing both the TikTok logo and it's profile page. It is marketing the app.

Looking for a new area to branch out in digital marketing? TikTok is currently the Number 1 social media app on the planet. Boasting a whopping 1.4 billion users worldwide, it is currently expected to read 1.8 billion by the end of 2022. Originally launched as a simple short form video app, it gained $4.6 billion in revenue in 2021. That’s a 142% increase year-on-year. With all this growth it’s no wonder that TikTok is currently the place to be for digital marketing.

But how exactly can this app and its massive user base be best utilised organically? Is it guaranteed that your brand will “blow up” on TikTok? There’s no plan for virality unfortunately, but let’s take a look at some tips to get your TikTok marketing strategy up and running.

1. Create your TikTok channel and make some content

Where better to start that getting yourself on the platform itself. Setting up a channel is as easy as with any other social media platform, and you can begin creating content right away. Kit out your profile with a branded profile photo and some biography information. If users click through to your profile, they want to know who you are at a single glance, so make it easy for them.

Content can be created easily, quickly, and with basically no budget – very accessible for start-ups or newer brands. Now all you’ve got to do is make some videos! Start by finding a trending sound, a TikTok “challenge,” or a viral hashtag to get your content out there. Take advantage of the apps in-built editing equipment to make your video look as good as it can be. Don’t forget an engaging caption and some more hashtags will really help to boost that video.

TikTok favours authentic, relatable, organic content, so posting flashy brand videos here won’t do any favours. Set some realistic posting goals to begin with as well. 2-3 videos a week should be great to start with. Keep tabs on what content does well out of those posted in that week and perhaps build on those specific topics. Make sure to create content to truly resonate with your target audience and encourage engagement. Remember, younger people especially want to feel like they’re speaking to a person rather than a brand.

2. Marketing yourself to your audience

Speaking of engagement, zoning in on a target audience for your content can be incredibly beneficial in the long run. While it’s important not to pigeonhole yourself too early on, a key audience will eventually evolve, and you’ll find it much easier to market directly toward them. This is where a bit of prior research could really help – what kind of content are your target audience after? Do they enjoy silly lip synchs? Transition videos? Spending some time on the app and getting to know the persona of your audience can help your content grow much faster.

Pro-Tip: Utilise the video comment function. If a supporter asks a question in your comments, reply with a bespoke video filmed just for them. It’s a very personable approach that may end up creating a loyal follower to your brand but will also show new users how engaged you are with your audience. This is a very useful tool to connect with both warm and cold audiences and encourage people to interact with your comment section more. Just remember than even in video format, adhering to customer service best practices is key!

TikTok is also a great place to be to attract younger audience. This is something that could currently prove to be difficult on other social media platforms. According to its demographics, 25% of its users (the largest percentage) are between 10-19. Whilst insights say this age bracket is the least likely to participate in brand loyalty, it does state that this demographic is likely to be more loyal to any brands they do choose to follow. Definitely something to consider when deciding where to target your content.

While it may seem daunting potentially marketing to such a young age bracket, this is also a demographic that responds the best to TikTok’s primary method of marketing – influencers.

3. Utilising influencer marketing on TikTok

Influencer online states that 91% of 16-24 year olds credited influencer advertisements on social media as their reason for purchasing a product. This is a huge number of conversions on such a core market. If you’re looking to organically grow your brand on TikTok then you NEED to be looking into influencers as soon as possible.

Collaborating with an influencer is essentially collaborating with a TikTok expert. As someone who uses the app daily, or as a full-time profession, they will know the best way to market your brand. Promoting your brand to a large, highly engaged following will see that your marketing is taken care of. This will also help to promote brand advocacy and loyalty to their mass of followers; hearing from someone they trust that this brand is good will ultimately lead them right to you.

TikTok has established its own Creator Marketplace that helps to link up brands and creators. Some smaller creators may do some marketing for free or in exchange of products but expect to have some budget ready for this stage. Influencing is its own career now! Again, make sure to do some research beforehand and see which influencers best suit the tone and goals of your brand – having a fashion influencer promoting tech isn’t exactly going to work out well. It’s all about what fits the best.

Some brands even get lucky and have influencers advocating for them before they’ve even reached out. While this is some great free marketing, don’t bank on it. Do your research, reach out to relevant users, and engage their audience – you can’t plan for virality!

Conclusion

In essence, if your brand isn’t on TikTok right now, then get it on there ASAP. This fast-growing app is seeing more growth in its first year than Instagram did in its first seven. It’s important that all marketers know how to jump-on and utilise this new tech whilst it’s still on the up. This is also the perfect place to perfect organic content and original, creative ideas. Go wild, have fun – there’s no telling how much good can come of it!

Looking for more help with social media? Check out the relevant articles below:

Apprenticeships UK: Digital Marketing Apprenticeship

Do you like or know anyone who enjoys creating online content? Ever wanted to start marketing but you are not aware of the opportunities that are out there? Ever thought of considering a Digital marketing career?

Now that some forms of traditional marketing have been replaced with Digital marketing, it is important to recognize what the job is. Some individuals may start on a Level 3 apprenticeship and progress onto a Level 6 Digital marketing apprenticeship where a degree can be obtained.


What they don’t tell you about Digital marketing
Studying a digital marketing apprenticeship, is not like studying an original qualification. A digital marketing apprenticeship can allow you to progress into the following careers:

  • Digital marketing executive
  • Digital marketing account manager
  • Social media executive
  • Online and Digital lead
  • E – commerce specialist
  • Content Marketing Executive
  • Digital producer
  • Programmatic Executive
  • And so much more

Overview
Digital marketing consists of the following:

  • Leading on content creation. E.G creating a landing page for a business
  • Executing marketing strategies for a business so they can progress when opportunities arise
  • Digital marketers tend to use platforms such as social media, websites, and emails
  • Digital marketers also use financial and analytical tools to help them with delivering a successful campaign

Digital marketing apprenticeship: Practical skills/ behaviors and knowledge

Behaviors/ Skills an apprentice would have or develop:

  • The ability to communicate verbally and possess active listening skills
  • The ability to work independently and effectively in a team
  • Work well under pressure and to tight deadlines
  • Be considerate when working on projects that is related to culture, diversity, and equality
  • Creative and logical thinking skills
  • Problem solving skills
  • High attention to detail
  • Being enthusiastic and having a flexible work approach
  • Always being complaint within the business that you work in

Knowledge an apprentice would have or develop

  • Understand how to develop and apply marketing concepts to topics within the program. This could include applying the 4-marketing mix to a business plan or campaign
  • Be able to create content for different segments of the market. This would include setting up Call to Actions.
  • Be able to demonstrate promoting business ideas on different media channels to maintain brand awareness
  • Can select research methods to help choose the best technological tools for each campaign.
  • The ability to manage, plan and report on marketing projects.
  • The ability to accurately observe and make conclusions from statistical data, to help determine the campaign’s performance. Eg Return on Investment
  • Manages different interfaces to apply this for appropriate strategies

Entry requirements

Candidates would need a C grade (equivalent to a grade 4) in 5 GCSE’s. These grades must include English and Maths
Have 2 A levels or an equivalent qualification

Details on this Apprenticeship

This apprenticeship can last for 3 – 4 years

The salary is £21,000

After completing the apprenticeship you will receive a degree, once the degree is over the apprentice can move onto further opportunities. These opportunities could even include becoming a freelancer or working in the public sectors the choices are endless

To conclude
Moving forward with a digital marketing apprenticeship can allow the following benefits:
The ability to engage with different communities through platforms such as social media and email marketing, doing this to promote positive discussion and engagement.
Have the chance to use different tools to gain insight on the marketing platforms such as your favorite social media channels.
Contribute to planning a business by presenting them with opportunities that can help embrace change.
Can identify and comprehend factors that will impact internal and external stakeholders for requirements.

So why not give this opportunity a try ! Click here to follow the LinkedIn Page https://www.linkedin.com/company/apprenticetips-com/about/

Organic vs. Paid Social Media

Young people sitting on stairs using smartphones for organic and paid social media

Weighing up the options between paid and organic social media? Not sure where to start? We’ll save you some legwork: you’ll find everything you need to know in this expert guide.

As a digital marketing apprentice, social media implementation is crucial. For instance, you’ll need to show that you have a variety of skills and the ability to run digital campaigns across different social media platforms. In this guide we’ve outlined the main differences between organic and paid social media, as well as including some examples to help you understand better. We’ve also chucked in some useful links to help get you started to becoming a social media wizard!

The key to social media is being social

Eli Fennell

What is Organic Social Media?

Organic social media refers to the free content that all users, including business and brands, share with each other on feeds. For example, this could include posts, photos, videos, memes and stories.

As a brand, when you post organically to your account, you can expect that people who see it are:

  • A percentage of your followers (also known as organic reach)
  • Your follower’s followers
  • People following any hashtags you use

Brands use organic social to:

  • Establish their personality and voice
  • Build relationships through informative, entertaining or inspiring content
  • Engage customers at every stage of the customer life cycle journey

Example of typical organic content from a business:

Pantone leveraging user-generated content

Pantone excels at the strategic use of user-generated content to build a stunning feed. For example, the brand uses aesthetically pleasing, high quality content to grab the audiences attention. Additionally, the short, punny copy doesn’t detract from the image.

What is Paid Social Media?

Paid social media involves brands paying money to social networks such as Facebook and Instagram to have their content shared with specific audiences. Paid social posts will show up in the feeds of whichever audience you decide to target and can be filtered by demographics, likes, interests and more.

Cost-per-click (CPC) is one of the most common methods of charging for this type of promotion.

Businesses and organisations use paid promotion on social media to:

  • Raise brand awareness and attract new followers
  • Promote new deals, content, events
  • Generate leads
  • Drive conversions

Example of typical paid content from a business:

example of paid social media
Moz stands out with colourful ad creative

Similarly to the the organic social example, Moz uses bright colours to stand out in the audience’s feed. It grabs the reader’s attention with bold colour choices. However, this ad is targeted to people who like marketing and marketing agencies, so a case study link makes sense here. Moreover, the strong, minimal copy gets the point across quickly and efficiently.

While paid social and organic social vary in their scope it is useful to know the benefits and drawbacks of each.

The verdict on Organic vs. Paid Social Media

Both organic and paid social media suit different businesses with different priorities in different situations. If your business doesn’t have the budget to implement a paid social media strategy, then try focusing on organic social media. Write thoughtful content and actively engage with your customers online. However, if your business has a sizeable marketing budget, prioritise your paid social media efforts to immediately spread brand awareness and draw specific audiences to your profile.

Ideally, you will be able to find a way to incorporate both methods into your overall social media strategy to improve your online presence. To take your social media marketing skills to the next level, take a look at more of our digital marketing blogs to become a social media pro!

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A guide to digital tools for your Digital Marketing Apprenticeship

A computer screen showing editing software

The term “Digital Tool” in your apprenticeship will refer to any software program, online resource, or website which helps you in your role as a Digital Marketer. For a quick guide on the types of digital tools and how they can benefit your Digital Marketing Apprenticeship, read on!

What is a digital tool?

These are tools that you use for:

  • Content creation,
  • Content scheduling,
  • Sending email content,
  • Web metrics, analysis, and reporting,
  • Communication,
  • and more.

Digital tools for content creation:

Content creation spans across text posts, such as status updates and blogs, graphic and infographic content, animated graphic video content, filmed video content, pdf content, email content – essentially any kind of visual that you see online.

Canva

Canva is an online digital tool for making graphics and videos. They have both a free and paid plan available. Canva has a huge library of templates, icons, animations, royalty-free images and music that you can use for your business. It’s a must-have for any digital marketer looking to create infographics, videos, or dynamic presentations with a bit of extra eye-catching content.

Herefish and MailChimp

Herefish and MailChimp are both digital tools for creating templates for email marketing newsletters. They both have a library of pre-existing templates, and the option to create your own from scratch, adding in your company branding.

Adobe Creative Cloud

Adobe Creative Cloud is a library of content creation programmes. There are many different ones available, but here were we’ll discuss;

Photoshop

Photoshop is used to create original images, or edit existing images and photos. You can remove distracting objects from a photo, adjust the colours of an image, or create GIF content. Content created in Photoshop has the option to be high resolution, so it is a great programme for logo and asset creation.

Premiere Pro

Premiere Pro is a video editing software. You can cut and move around clips, adjust the speed, audio and colour levels, and layer videos, music and images on top of one another. Premiere can export GIFs, .mov, .mp4, .mp3 and more.

Audition

Audition is an audio editing software. You can import your video content and remove any background noise, amplify the voice of someone speaking, add ambient background noise, and more. Audition is great for anyone looking to clean up audio if you’ve filmed content without a mic – or to polish and perfect audio that already used a mic.

Digital tools for content scheduling:

Content scheduling allows you to plan a date and time for a post on a social media channel. By creating and scheduling content in advance, you can work on other tasks and know that every post is going out as planned.

Sprout Social

With Sprout Social, you can connect multiple accounts to schedule content. You’re given a calendar, which shows all your upcoming posts. You can set posts to go out on specific platforms, at specific dates and times. For certain channels, you can set thumbnail images too. Currently, you can schedule images and videos, but not documents or Instagram carousels.

An image of a person on a computer, editing a video using a digital tool.
A person using video editing software, which is a type of Digital Tool.

Sending email content:

Every email that you receive from a clothing brand, service, or company is classed as email content (or email marketing). This type of content plays an important role in lead generation and can also be used as a method of linking back to your website and social media.

Herefish and MailChimp

In Herefish and Mailchimp, you can create lists of contacts to receive your content, and put together tailored automations to reach these lists. By using these programmes, bulk email campaigns are sent out without having to manually type out each individual address. If you’ve got content you want to go out to people in a specific postcode, make a list for your contacts in… Derby for example, set up the automation, and hit send! Your contacts will then receive it instantly.

Digital tools for web metrics, analysis and reporting:

Web metrics are classed as a specialist area, and will be important in your apprenticeship when showing that you can monitor your social media accounts, pull through data, and interpret it to form short and long term marketing plans.

Instagram Insights

This digital tool is only available through the mobile app. Instagram Insights will give you the ability to see your audience demographics, such as age and location.  You can also view metrics for feed posts and story posts, narrowing these down to engagement, reach, shares, and profile visits.

One feature that sets Instagram Insights apart is the ability to see which days, and time of day your audience is most active. With this, you can develop a content scheduling plan tailored to your business and audience, posting when they are most active and likely to see it.

Sprout Social

Sprout Social is a one-stop location for all your social platform metrics. You can compare content across channels or view content from one specific platform. Sprout has a Reports feature, where data is automatically pulled through and formed into charts and graphs. This saves you time inputting data to create your own infographics for presentations. Sprout also automatically compares stats from month-on-month, giving you a percentage for each metric so that you can see where stats have reduced or increased.

Herefish and MailChimp

After sending out email content, you’ll need to monitor how it performs. Herefish and MailChimp track data from those who receive your content. They can tell you who received the email, who unsubscribed or opted out, and who clicked a link. They can sometimes also tell you which company the contact works for, and what industry they’re in. This is crucial information to know whether your content is reaching the right audience.

Communication

How do you speak with team members, other internal staff, or external companies? For every email or direct message you send, a digital tool is keeping you connected.

Outlook

Outlook is an email application. You can use it to send and receive emails, schedule meetings or confirm attendance. You can also set out-of-office automatic replies, and make rules to re-direct emails you receive.

Zoom, Microsoft Teams, and Skype

After the last few years of lockdown and working from home, you’re likely familiar with at least one of these digital tools. They can be used for online meetings, helping you to communicate from afar. They allow you to share your screen and lead presentations, so this can come in handy for any client proposals you make.

 

Conclusion

There are many digital tools that can be used in your digital marketing apprenticeship. They can make completing tasks much easier, whilst also showing that you have a great understanding of your role as a digital marketer. These digital tools are often part of our everyday lives, without us even realising.

Now that you know how to make, schedule, and report on your content, it’s time to learn some social media etiquette! Check out our guide “The do’s and don’ts of social media as a Level 3 Digital Marketer” to find out more.

Speaking of social media – connect with us!

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Engagement – 5 Ways to Succeed on Social Media

Illustration of three people using social media, commenting and liking posts.

Having a strong social media engagement with your audience is more important now than ever before especially with the younger generation. This means having meaningful connections with your customers both new and existing.

But in a world where almost everyone is online how do you bring the right attention to your brand? Read on to find out how interacting with your customers on social media can benefit your business.

What is social media engagement?

Social media engagement is the measurement of responses you receive. Although a big number of followers and likes is good, the emphasis should be on the quality of engagement. Are your followers having a positive experience? Are they engaging with your content and sharing it with others?

The most common metrics are the number of likes and comments but there are a number of metrics you can use:

  • Shares and retweets
  • comments
  • likes
  • saves
  • mentions
  • use of branded hashtags
  • click-throughs 

It is important to track a variety of metrics as different platforms will have different engagement features. Having more than one KPI for social media engagement can also help you pinpoint what areas you can improve and what content may need some changes from the way users are interacting with it.

Now you know what it is, here are the 5 easy ways to increase your engagement rate:

Set your engagement goals

Before hitting post you need to decide what it is you want to achieve. The motivations for engagement will differ based on your business goals. If the goal is to increase traffic on your website the focus could be to increase the number of click throughs to the webpage. If your business wanted to collect feedback on a new product the strategy could be a poll asking your followers for their preferences.

Get to know your audience

To communicate effectively with your target audience you need to understand their wants, needs, and interests. Find out what platforms they use the most and if certain topics interest them more. Have a look at the trending hashtags and what your followers are talking about. This knowledge can help you to create content relevant and valuable to your audience.

Experiment with content

There are so many different types of content you can share on social media. Try different formats and make sure to analyse the results to find what works best for you. When creating the content take into account the context and your audience. For instance, if you are a cosmetics brand perhaps you could post a makeup tutorial and add a link to your website for viewers to purchase the products used. Not only would this increase your engagement rate via the click-throughs or ‘swipe ups’ but also could lead to an increase in conversion rate.

Here are some creative formats to try:

  • Live video
  • Instagram reels
  • Polls & Surveys
  • Q & A
  • Memes
  • Infographics
  • Customer reviews
  • TikTok 

A brand that has a great social media presence and engagement is Nike. Their Instagram features a wide variety of content from short interviews with athletes, encouraging their followers to comment or tag their friends and to click the link in their bio for more information or to purchase a new collection. Check out their Instagram page for some inspiration.

Respond

To have strong customer relationships you need to get involved in the conversation. Be reactive to direct messages, mentions, and comments promptly and keep the conversations going.

It’s a good idea to have a community guideline on responses to ensure they are in line with your brand’s tone of voice and values. This will help when facing negative comments and having pre-composed responses for common queries can save you some time.

Review the engagement data regularly

Social media platforms have analytic tools for you to measure the success of your social media marketing strategies and campaigns. Take full advantage of these tools and regularly audit the analytics.

Compare the data to past months and see if there were any trends or patterns. Maybe there was an event that had an impact on your brand’s engagement?

Three colleagues analysing a data report

Have a look at the data and ask yourself these questions:

  • Which post got the most engagement?
  • Was there any platforms that had very low rates?
  • Which platform drove the most traffic to the site?

Conclusion

Having social media as one of your channels for digital marketing will greatly benefit your business. To ensure you are getting the most out of the platforms engage with your customers by interacting with them, sharing valuable content they will be interested in and remember to set clear goals and track the results.

Tiktok Tips for a Digital Marketer

Tiktok tips for a Digital Marketer

Let’s TikTok our way to success.

698 million monthly active users.

Let’s just read that sentence again.

What started as a Gen-Z dominated dance/lip sync battle craze has quickly become an entire beast of its own. Connecting the world in an instant, placing power in the hands of small businesses, and creative artists, making them overnight sensations.  Placing your content in Infront of an audience that wasn’t even looking for it, gives you access to a market you could only dream of otherwise.

In this article, we will discuss the impact of TikTok on your business and how this exciting new app on the block is going to revolutionise the way digital marketers create content. Are you ready for some TikTok Tips?

TikTok Tip: Real people give REAL Results

TIkTok is known for light-hearted, and entertaining content, 30s of joy before the next new thing. The platform is thriving because it’s real people exposing themselves in creative and sometimes ridiculous ways! Even if you’re a ‘serious’ business, brand credibility is always a top objective fro your social media stategy, and TikTok has basically given you a 1-way ticket to establishing that!

The clue is in the name, social media users are hungry for social interactions. TikTok offers you a platform where you can educate about your business whilst embedding humour and creating long-term relationships with consumers. The brits love humour, so they’re more likely to remember your business if you’ve evoked emotion from them!

TikTok Tip: Reaching for the stars.

TikTok has been downloaded over 2 billion times since its launch in 2016. This means TikTok is the perfect way for you to reach an international audience. The clues in the stats, if those many people have downloaded an app then contrary to popular belief, it’s definitely NOT just Gen-Z using it! There’s a doctor, seamstress, traveller, dentist somewhere who’s an active user. Just tapping into a piece of that audience is the opportunity you need to get in front of the right people.

TikTok Tip: Influencers Galore.

The best thing about TikTok? Absolutely anyone can go viral. This ability to give anyone a chance to become influential means that TikTok offers a limitless pool of influencers you can pick from. 86% of marketers have used influencer marketing to generate sales or increase brand awareness. To save you time from watching endless hours of TikTok to find the right influencer for you, TikTok did all the hard work for us and created the TikTok creator Marketplace. Simply put, it’s like picking the right FIFA player for your team. They have created an analytics tool that helps brands find the right user to partner with. It lets you see all the important stuff like engagement, reach, demographics and views.

Tiktok tips for a Digital Marketer

TikTok Tip: User Engagement

On average, a user spends 52 whole minutes a day on the app. As screen time inevitable increases, there is definitely an opportunity here for you to advertise to customers. There’s so much variety on TikTok, there’s space for everyone to share their products and services. Noteworthy, TikTok has some super unique algorithms which means you’re going to get much higher engagement on your videos with half the effort!

TikTok Tip: Beating the business

In 2020, TikTok launched TikTok for Business which basically provides digital marketers like you and me, with a whole social media strategy readily available to help maximise their reach. They give you tips and ideas on how to generate content with the right partners.

TikTok Tip: A piece of advice?

TikTok is a storm that isn’t going anywhere anytime soon, it’s an exciting time, encouraging us to experiment and create dynamic content. It is forcing us out of that boring box to try new things, educating us about things we didn’t know existed whilst creating mass movements and bringing cultures together. It is allowing us to travel to the far corners of the earth whilst being in our bedroom(sometimes bathroom).

If you are a digital marketer looking for some great ways to improve your marketing, check out some of the articles below: