Marketing Research Executive Apprenticeship (Level 4)

Are you interested in learning on the job? Are you interested in gaining meaningful experience while working? Are you interested in helping benefit a company’s products? Then read on and learn how to become a Level 4 Marketing Research Executive and start a new career or push on in your current career.

Entry Criteria for the Marketing Executive Apprenticeship

In this role, you will be in education while on the job. This provides an opportunity for you to earn a useful qualification, while also working and earning. Most employers will require that you have 2 to 3 A levels or the equivalent level 3 qualification in college for this role. Typically, they also require you to have 5 GCSEs including English and Maths GCSE. However, employers may also take you on if they feel like you will be an attribute to the team even without these qualifications. This is why apprenticeships can be a good option as you can learn these things while on the job!

Key Responsibilities of a Marketing Research Executive Apprentice

  • Researching statistics and data.
  • Selecting a sample of demographics to target.
  • Researching social trends
  • Analyse data to asses consumer’s opinions on the quality of goods.
  • Creating surveys.
  • Monitoring the progress of surveys.
  • Managing budgets.

Benefits of Choosing an Apprenticeship

There are many benefits of apprenticeships. If you are looking to become an apprentice or even just looking for a start in a career change then there this may be for you. For an apprentice, the major benefit of taking an apprenticeship is that you can work while gaining a qualification. You can earn whilst also benefitting yourself and your workplace. After you have finished your apprenticeship you can also get a full-time place at your place of work or even push on and take on a further apprenticeship.

There are also benefits of having apprentices for employers. Employers can get funding from the Government / large corporate businesses through the levy system. Large corporate businesses can potentially fund apprenticeships through the levy scheme as seen here.

Daily Work

In your daily work, in this occupation, you will interact with internal teams such as research, sales, marketing, IT, product development, finance, HR, legal and Operations. (Operations is the part of the research function that undertakes data collection, coding, data processing and data delivery to the research teams for analysis and reporting.) You will also interact with external stakeholders, including members of the public, clients, service providers, agencies, the media, local and central government and research participants. You are expected to work independently on certain duties and as part of the wider office-based research team on other duties including day-to-day responsibility for leading elements of a research project.


In conclusion, irrespective of whether you are a company or an individual looking to go through an apprenticeship, Apprentice Now has plenty of apprenticeships that could suit you. For further advice or information for both employers & individuals whether or not you’re looking to enrol or employ ApprenticeTips has everything you need. If you have a passion for researching data, marketing trends & analysis of numerical data then this role could be for you.

For a more in-depth look at this apprenticeship, you should take a look at our post on the Marketing Research Executive role.

3 Free Digital Marketing Tools Every Marketer Needs 2023

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When starting your career in digital marketing, have you ever thought about tools and software available to use? Free Digital Marketing Tools have evolved in 2023. There are so many options out there from time management tools to SEO guidance which is why its important to take a step back and really decide what works best for you. This blog will provide some useful free tools below to help get you started. 

Google Keyword Planner

Understanding which keywords to use when creating different content, for example blogs or google ads can seem like a difficult task. However, Google keyword planner is so easy to use. This free tool allows you to discover many new keywords associated with your business/ industry. It works by and offering estimates of the number of times specific words/ phrases were searched. Usefully, the keyword planner actually tells you how much it costs to target. Overall, this free digital marketing tool is fantastic for all digital marketers who are looking for a keyword planner.


Free digital Marketing Tools generally enable creating engaging short-form video content. Since 2022 there has been an increase in the popularity of videos via platforms like TikTok and Instagram. CapCut is a multi-purpose video editor which removes complex editing, so it is essentially the perfect tool for new professionals in the industry. Something that differentiates CapCut from other video editors is you can extract audio. For example take a trending sound from Instagram and import the video into CapCut, click extract audio and then you have an easy way to create perfectly timed transitions. 

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An Important tool for a role as a digital marketer is Canva. Canva is basically a source for all your graphic design needs, which is super helpful having this all in one place not to mention convenient. Canva pretty much allows you to create anything from social media content you need to upload, to banners for your new website and it also provides a helpful system of templates to help you incorporate all of this into your outputs.

We all know starting to create content from scratch can seem extremely daunting and this tends to put many new digital marketers in a predicament, knowing tools like this are out there and available free to use by anyone creates so much relief! Because once you know this life gets so much easier. Canva is able to take this to a whole new level by displaying inspiration from various previous creators and the different internal tools and features such as the drag-and-drop feature which makes the experience streamlined.

Summary of Free Digital Marketing Tools

To conclude, a range of free digital marketing tools readily available are so easy to find when you have the web at your finger tips. Don’t be afraid to jump deep in when comes to digital marketing as there are so many useful resources out there that will make your journey as a marketer super easy! It is important to know which ones will help develop your skills, however it is just as easy to find out which ones are best for you by simply trial and error.

These 3 free digital marketing tools will help you to build your best skillset now and in the future as technology advances and trends keep changing. Overall, understanding what tools will drive your development and progression is important for creating successful strategies and campaigns.

If your interested in receiving more tips like theses to easy your mind into the ever growing digital marketing world use the form below to sign up with our eBooks to gain access to limitless information on these specialized areas!

Give us a follow us on our socials @apprenticetips to keep up to date with all the current digital marketing trends and developments.

The Power of Social Media Marketing for Apprentices: Why It’s an Essential Skill to Master

Level 3 Apprenticeship Unleashing Your Creativity The Benefits of an Advanced and Creative Hair Professional Level 3 Apprenticeship

In today’s digitally connected world, social media marketing has become a must-have skill for professionals across various industries. For apprentices looking to develop their careers and stand out in a competitive job market, mastering social media marketing can provide significant advantages. In this blog post, we will discuss the reasons why social media marketing is a powerful skill for apprentices and how it can help them succeed in their chosen fields.


Enhancing Personal Branding and Networking Opportunities

As an apprentice, establishing a strong personal brand is crucial for attracting potential employers, clients, or business partners. Social media platforms provide an excellent opportunity to showcase your skills, knowledge, and personality. By actively engaging with others in your industry, sharing relevant content, and building a professional online presence, you can increase your visibility and expand your network, which can lead to new opportunities and connections.

Keeping Up with Industry Trends and News

Staying updated on the latest trends, news, and developments in your industry is essential for personal and professional growth. Social media platforms are a treasure trove of real-time information, with industry experts, influencers, and organizations sharing valuable insights and updates. As an apprentice, regularly engaging with social media can help you stay informed and aware of the latest advancements, enabling you to adapt and thrive in a constantly evolving professional landscape. This knowledge not only sets you apart from your peers but also equips you with the information needed to make informed decisions and contribute meaningfully to conversations within your field.

Demonstrating Adaptability and Digital Savvy

In an increasingly digital world, employers value professionals who are adaptable and possess a strong understanding of digital tools and trends. By mastering social media marketing, apprentices demonstrate their digital savvy and willingness to adapt to new technologies. This skill set can make you a more attractive candidate to potential employers and help you stand out among other applicants.

Complementing Traditional Marketing Strategies

Social media marketing can be a powerful addition to traditional marketing strategies, providing apprentices with a well-rounded understanding of both online and offline marketing techniques. This comprehensive knowledge is beneficial when working with clients or employers who require a versatile approach to promoting their products or services. Additionally, social media marketing skills can help apprentices identify creative and innovative ways to integrate online and offline campaigns, maximizing their impact and reach.

Future-Proofing Your Career

As social media continues to grow and evolve, its importance in the business world is only set to increase. By developing social media marketing skills as an apprentice, you are effectively future-proofing your career. Regardless of the industry you choose to work in, the ability to create engaging content, analyze data, and leverage the power of social media will remain a valuable asset in the years to come. By staying ahead of the curve and continuously honing your social media marketing skills, you can ensure that your professional development remains relevant and adaptive to the shifting digital landscape.


Social media marketing is undoubtedly a powerful skill that apprentices should strive to acquire and refine. By mastering this skill, apprentices can enhance their personal branding, expand their professional network, stay informed about industry trends, complement traditional marketing strategies, and future-proof their careers. In an ever-evolving digital world, the ability to harness the power of social media will be an invaluable asset, setting apprentices on a path to success in their chosen fields.

More Information on Digital Marketing for Apprentices standards

Check out our other Article on The Benefits of an Advanced and Creative Hair Professional Level 3 Apprenticeship here

What to Know – Level 6 Retail Leadership Degree Apprenticeship

Are you looking to take your Retail Leadership skills to the next level?

Two females in a food store. One working behind the counter and assisting with the customer's products. Skills that can be developed using Level 6 Retail Leadership

Are you passionate about providing customer service that is consistently meeting customer’s expectations? Looking to inspire a team who will turn to you for advice and innovation? This Level 6 Retail Leadership Degree Apprenticeship gives you the opportunity to earn a degree in Retail Management whilst working with your own team of retail-based employees.

What are the requirements?

Each indiviual employer will be in charge of their selection criteria for the apprenticeships that they administer. However, if you have not yet achieved your Level 2 English and Maths then you will need to achieve this prior to taking the end-point assessment.

If you meet the requirements, what next?

You will have to ensure that you are aware of the skills that will be necessary to excel in this field! Employers will be looking for certain behaviours, such as inspirational leaders, those who challenge & innovate, and have a passion for Retail Sector. If you have retail experience, and love to motivate your team then you may be what employers are looking for. Read on to find out what skills you will be able to hone and develop.

Two males in a store. One helping the other with his purchase using a tablet. Skills that can be developed using Level 6 Retail Leadership

What are the skills that you will be able to develop with a Retail Leadership Degree Apprenticeship?

  • Retail Landscape: To be able to analyse and evaluate key economic and political trends, and understand how they impact upon the retail landscape. Consider the impact of different business models, including online retailing. Construct key business plans and be able to demonstrate clarity of thinking and decision making.
  • Retail product life cycle: Implement the link between product quality and customer satisfaction. Influence the design of the store/website based on current and customer buying pattens where necessary.
  • Retail innovation and the digital challenge: Evaluate the most effective methods of digital delivery and how they wil impact the product range. Understand the impact of new technology on the customer journey and experience.
  • Retail Marketing and the customer: Consistently apply the retail brand values and relay this onto your team. With research, construct a customer engagement/pricing strategy. By using data, analyse and predict the customer’s current and future needs and purchasing trends, including how the customer journey is impacted.
  • Retail Supply Chains: Assess the effectiveness of the overall supply strategy and approach of the business, determining which areas are ethical, sustainable and profitable. Anticipate future requirements for new products. Review the role of logistics, warehousing and transport operation within the retail business.
  • Retail Finance, Data and Management Information (MI): Review performance against key financial and performance data and ratios. Use consumer trend data, and sales MI to predict the reaction of customers, and respond accordingly. Articulate key business decisions, and how they link with overall performance.
  • The Impact of Change in Retail on our people: Allocate appropriate levels of resource to different methods of operation. Build teams, and empower and manage others to improve business performance. Utilise emotional and social intelligence to build and develop relationships both internally and externally. Demonstrate effective problem solving and time management skills, and an expert written and verbal communication style.

What qualification will I achieve after completion of the apprenticeship?

You will achieve a Level 6 degree in Retail Management, completing your degree through a university. You will also have around 4 years of retail management experience alongside achieving your degree.

What happens after my apprenticeship?

Each successful apprentice will have a unique outcome, but due to your commitment and hard work, your employer may offer you a permanent position post-apprenticeship. However, this is not always the case, but you will still have an industry recognised Level 6 degree with 4 years of valuable experience which will put you in a fantastic position for when you’re exploring new roles.

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Digital Tools: maximising your marketing

One of the most important parts of being a digital marketer, if not the most important, is use of data. We are lucky enough to live in a world where access to data is easy and instantaneous. For the modern digital marketer, it is also invaluable. In this blog, I will break down how to maximise the digital tools available at your disposal to ensure that your marketing campaigns work as effectively as possible.

What are digital tools?

Digital tools are the modern marketer’s bread and butter. They include any technology that can be used to improve your marketing, whether that be through creation, optimisation, or results. They are important for making marketing processes more secure, stable, consistent, and effective. There are thousands of different tools out there, and determining which ones are right for your and your business is a huge task where the answer might change constantly.


There are so many options available for maximising SEO to the point where it can be overwhelming. However, finding a good SEO tool is essential for any digital marketer. For base-level SEO, the Yoast plugin on the back end of WordPress is a great starting point. This is especially true for those who don’t specialise in SEO. Yoast gets updated every two weeks with Google’s latest algorithms, making it a reliable choice to start with. Paid plans offer further customisability and features.

But with two million installations, All In One SEO appears to take the prize for the best WordPress SEO plugin. It isn’t free, but it is personalised. It provides you with an actionable checklist so that you can ensure that you aren’t making any common errors.

Google Analytics

Google Analytics can seem like one of the most daunting tools to conquer. But once you have determined your pathways for using it effectively, it can be a fascinating rabbit hole of discovery. This isn’t to mention that the software is free, whilst also being one of the most in-depth metrics tools that exists. For the modern digital marketer, having a baseline understanding of Google Analytics is a business imperative.

Email Marketing

The good news is, options are plentiful. MailChimp is probably the most popular, with an easy to use interface and a very digestible breakdown of how your campaign performed. Mailchimp also allows for integration with a number of other SaaS businesses.

Moosend is another option, which allows you to optimise the customer journey through personalisation and segmentation. We also have Omnisend, which is easy to use and provides a number of automation features.

Automation Tools

Hootsuite,, Marketo – whatever your choice, automation tools make life exponentially easier for the digital marketer. Rather than recommending any one in particular, I have found that a marketer’s choice of automation tool oftentimes comes down to personal preference. For example, some are daunted by the thousands of options of integrations that provides. Setting them up can take some practice and technical expertise. However, doing so properly can reduce a marketer’s workload by a significant amount. Others prefer Marketo, as it essentially functions as a one stop-shop for all your automation needs, whether that be via email or something else. Ultimately, finding your automation tool of choice and leveraging it to its maximum is key to building a strong portfolio as a digital marketer.

Pursuing a Level 3 Digital Marketing Apprenticeship will introduce you to all of the above tools. More information on the apprenticeship can be found here, along with a directory of all the other types of marketing apprenticeships available.

For more on this topic, check out Hubspot’s post on the best marketing tools for digital marketers in 2023 here.

The Importance of Social Media in 2022

The importance of social media in 2022 plays a huge part in both digital marketing and business growth. In 2023, it’s expected to be used by more than 3.5 billion people worldwide — over half of the world’s population! So what is it that makes it so important?

Social media is the absolute best way to reach your customers and prospective clients. It is a powerful tool that businesses use for digital marketing. As long as businesses have access to the internet, they can promote their digital campaigns on social media.

Major Social Media Platforms:

Social Media Marketing and its Importance

In 2022, social media marketing has shown the importance in digital marketing than it has been at any time before. It is important to run a sustained Social Media Marketing campaign in order to build a strong following and grow your business. Create meaningful conversations and engagement within your target industry by posting videos, news, data, and interesting trends. Not only do you build credibility with potential customers, but these strategies can result in gaining leads.

Social media platforms are the best means to connect with customers and influencers. If you don’t have an active presence on social media, you’re missing out on an opportunity to build brand awareness, generate traffic and leads, and engage your audience. Additionally, social media offers direct access to audiences: It’s a great way to answer customer questions via live chat and to get feedback for future campaigns.

What Social Media is worth having?

While it is argued all forms of social media are important especially when marketing across these platforms, there are a few critical sites that any beginner should have. The purpose of business-to-business (B2B) marketing is to generate new leads. B2B marketing provides a number of ways to measure success, including leads generated, conversions, and revenue. LinkedIn offers a variety of ways to reach out and connect with potential clients with its ad platform, website, and email. Linkedin has become an important tool in B2B marketing due to the large network of professionals on the site.

In contrast to LinkedIn, Tiktok is also an important social media to have on your phone. It rose to fame in 2020, going viral for its short clips that creators are able to make. Currently, there are over 30.8 million active users daily on Tiktok. These users see an array of videos in their time on the app – a great space for businesses to market their products and services.

Growing your Audience with Social Media

4.48 billion people currently use social media. The size of this market is unparalleled online, and that’s just one of the many benefits. If you want to figure out what actual people talk about or like, social media is an excellent window into that. Once you know what your audience is passionate about, you can create content and build an audience that believes in your brand and products.

Key Facts Surrounding Social Media + Marketing

  1. 82% of B2B marketers report using LinkedIn as a means of networking and making professional connections. They also use Facebook, Twitter, Instagram, Youtube, and Pinterest.
  2. In 2017, 80% of social media B2B leads came from LinkedIn.
  3. 13 new users are starting to use social media for the first time every second.
  4. 90% of Instagram members follow a business or official brand account.
  5. 91% of B2B buyers actively use social media.


By growing your audience across your social media accounts, you can gain a deeper understanding of the needs and wants of your viewers and followers. From here, you can personalise your content to create a return on investment in the long run. Social Media has never been more important, and 2022 has shown that profusely. If you haven’t already, make sure you become social media savvy.

Ever Thought About Becoming a Watchmaker?

Clock, Jewellers, Street View, Time, Watch

Creative and Design Watchmaker Apprenticeship: Level 3

Have you ever thought about watchmaking as a career? This Level 3 Creative and Design Watchmaker Apprenticeship will go over 24 months and give you all the key skills to make, service, and repair watches.

This job is within an independent company servicing a large range of watch brands or a workshop maintained by a certain brand of watch. The company could be one of two things. Either a small business like a jeweller or furthermore, a watchmaker employed by a larger company. These larger companies focus on servicing watches directly for the public and for other businesses.

Within this apprenticeship, you will be required to use:

  • Test equipment to assess the functioning of the watch and determine faults.
  • Hand tools to dismantle, reassemble and adjust the watch.
  • Machine tools for cleaning watch components and case refurbishment.

Watchmaking is an exciting and rewarding job. In this occupation, you will service quartz and mechanical watches (automatic winders and manual winders). You will also replace components that are worn or damaged. An understanding of the principles involved in the functioning of both quartz and mechanical watch movements is important. Timekeeping, history, and industry knowledge are also beneficial. In your daily work, you might interact with clients or customers, as well as other watchmakers and managers. You are responsible for maintaining your hand tools and using test equipment according to health and safety guidelines.

The Watchmaker Apprenticeship offers a good opportunity to work with quartz and mechanical watches. It will give you the skills to service and repair timepieces, and gain a better understanding of how they work.

Duties include but are not limited to:

  • Liaising with customers and/or colleagues to determine their requirements and provide clear feedback on work undertaken.
  • Assess the condition of quartz and mechanical watches and their components using test equipment, visual assessment, and observation.
  • Refinish polished and grained surfaces of the watch case and bracelet; prepare and reassemble components (e.g., gaskets, glasses, pushers).
  • Service lubricate and adjust quartz and mechanical watch movements, to ensure the serviced movement meets the manufacturer’s specifications and industry practices.
  • Complete documentation, detailing the initial condition of watches, work undertaken, test results, components, and estimated cost of components required.
Macro of metal gears, cogs and wheels from old watches

Skills included:

  • Complies with health, safety, and environmental legislation (Health and Safety at Work Act 1974, COSHH, PPE) relating to common hazards within the working environment for watch servicing.
  • Uses equipment safely in accordance with the manufacturer’s technical information and industry practice.
  • Maintains tools in correct working order according to industry practice.
  • Ensures all watch case and bracelet/strap components are in a suitable condition for re-assembly (includes refinishing where necessary).
  • Services watches within agreed commercial time scales.

The Level 3 Creative and Design Watchmaker Apprenticeship is the next step on your journey to becoming a fully qualified watchmaker. You’ll receive on-the-job training, as well as lessons. These will be at college where you will learn the ins and outs of constructing and repairing watches.

Qualifications Needed for Creative and Design Watchmaker Apprenticeship

To join this Creative and Design Watchmaker Level 3 Apprenticeship, apprentices will need level 2 English and Maths. For those with an education, health and care plan or a legacy statement, the apprenticeship’s English and Maths minimum requirement is Entry Level 3. A British Sign Language (BSL) qualification is an alternative to the English qualification for those whose primary language is BSL.

If you would like to work in the creative industry, this could be your dream job. If you enjoy working with your hands and have a strong interest in the industry, then this Apprenticeship may be for you.

Everything You Need to Know About Audience Targeting

A Guide to target audiences for Digital Marketing Apprentices

Graphic of a target with people around it

So you’ve come to the point in your apprenticeship when you have more responsibility for your campaigns and you don’t know where to start. With there being so many components that go into planning campaigns, like creatives, devices, budgets and more, it can be tricky to know what to start planning first. We look no further that this because we’re here to set you up for success.

As a marketer, you want to deliver the right message to the right people at the right time and the right place

Everyone is not your customer. Not everyone is going to be interested in the product or service you are advertising, which is why is it so important to define your target audience before anything else. In this article, well highlight some of the different way you an segment and identify your target audience.

What is a target audience & Why are they Important?

A target audience is a specific group of users with shared characteristics who are most likely to be interested in the product or service you are advertising. You would typically segment your audience by demographics, geographic, psychographics and behaviors. Below are some examples of each of these segments:

DemographicsGeographics Psychographics Behaviors
– Age
– Gender
– Income
– Level of education
– Profession / Role in
– Company
– Marital Status
– Language
– Country
– City
– Region
– Postal Code
– Personality
– Traits
– Hobbies
– Life goals
– Values
– Beliefs
– Lifestyle
– Spending habits
– Buying habits
– Browsing habits
– Interactions with brands
– Loyalty to brands

Defining a clear audience will help you create a message that will appeals to the type of people who are most likely to convert. Consumers want a brand that understands their challenges and provides solutions for them. In turn, this will build a strong relationship between you and your customers. However, in order to do this you will need this to find out more about their needs and challenges…

Empathy Maps

An empathy map is a visualization tool which helps marketers identify and understand their audience’s situations and feelings. Empathy is a common synonym to “being in someone else’s shoes” and is a key skill for marketers to have, as it allows them to take on their customers perspectives.

Empathy maps vary in size, but all of them should include the following four points

  • Say & Do – What the customer says about a product or brand. How do they interact on the internet… do they use social media? What actions and behaviors have / do they adopt and how do they interact with products and brands.
  • Think & Feel – What do they think about when they interact with a product? What occupies their thoughts and what matters to them? How do they feel when interacting with a brand? What do they get excited about and what worries them?
  • Hear – Who and what influences them and where do they find this? Celebrities? Social Media influencers? Their friends and family?
  • See – What do they see, day to day, in the environment they are in? What does this environment look like? What type of people or products are around them?

Below is an example of an empathy map, and some questions you can consider when creating one…

By producing an empathy map, you gain an understanding of your customers needs and wants. As you identify what you know about your audience, place it on an empathy map to gain a more holistic view of the users world.

Empathy maps serve as a foundation to another method of audience planning, which is more personal and involves thinking about a particular user in your audience. Customer personas represent a real person in your audience and have more human characteristics like name, age, motivations, personality, age and interest.

Customer Personas

Remember having an imaginary friend when you were a child? Marketers have them too, but in this case, they’re called customer or audience personas and they are an especially helpful too when defining your target audience. Customer personas remind you to put your audience’s wants and needs before the businesses’. As a result of this, you’ll be able to create better content that will appeal to the people you’re trying to target.

Customer personas are brief documents that encapsulate data about your target audience. They allow you to:

  • Build empathy for your customers and evaluate messaging from their perspective.
  • Give data context and a human face.
  • Help your business have a shared understanding which will help in decision making.

Take a look at this example of what a customer persona might look like and what questions you can ask yourself when creating one.

Some important things to note:

  • Don’t use gender unless it is consistently true for the customer or unrelated to why the persona would want your product/service. For example, if you’re promoting a Football brand, don’t specify your persona as a male because woman can enjoy football too.
  • Keep it simple.
  • Consider if a name and photo is actually helpful or weather it creates a bias.
  • Use real customer research and quotes.
  • Don’t make things up.


Having the responsibility of planning a campaign when you’re still new to the advertising industry can be scary. One of the most important components of any campaign is the target audience. If you target too broad of an audience, then you run the risk of wasting money on impressions from users who will not be interested in your brand / product. By defining a clear target audience, you can ensure that your advertising is being see by users who are the most likely to want you product and convert, which is what advertising is all about!

To learn more about digital marketing and digital marketing apprenticeship tips and advice, check out our other blog posts by clicking here.

So you keep asking yourself “What is Search Engine Marketing”.

Apprentice Now gets it, you are a busy professional, you know search engine marketing is important but just can’t seem to find the time to get it right. Well, look no further. Apprentice Now has brought you Apprentice Tips. Giving employers first-hand insights into what apprentices can achieve. And even giving hard-working professionals like you the chance to try it for yourself first! Search Engine Marketing is something in the remit of our Digital Marketing Apprentices, but if you aren’t ready to take the plunge just yet, heres how to to it yourself. Introducing our no nonsense guide…

A No-Nonsense Guide to Search Engine Marketing

So here are our hot takes on tips, tricks and hacks. The following will take your digital business presence to the next level. From here we are going to get straight into it. Each paragraph being another business-changing hack!

Say hello to Yoast SEO

Using a content management system? Say hello to “Yoast SEO” or just “Yoast”. Consider Yoast your new colleague. Your new best friend. Yoast is a plug-in which allows a user to define one focused key word per page. From this Yoast gives you feedback and a rating from red to amber to green. This is your SEO rating which essentially means how findable is my web page. From this plug-in you can also easily customise your slug and meta data which also play into you find-ability. So for real time feedback on taking your search engine marketing to the next level – use Yoast. You can thank us later.

Introducing Google Key Word Planner

So you’re a pro at Yoast-SEO – but what now? Once you’ve mastered the user interface and know what you are doing, now you need to make sure that you are focusing on the right keywords. Now welcome, Google Key Word Planner to your marketing team. Google Key Word Planner will allow you to identify what key words to use. The best way to idenitfy key words is to put yourself in the clients head. Say for example you are building a page around TikTok marketing instead of that being your key phrase try something like “How can I use TikTok to improve sales”. The more niche the better, you can use this tool to search your competition. The lower the better for your niches.

Alt Tags, Heading and Links

Quick Fire tips that can boost your search engine marketing:

  • Add Alt tags to your images
    • Describe your image in detail and try to include your key word
  • Links
    • Try to include both out bound and in bound links where relavant
  • Headings
    • Use a heading hierarchy, and where relevant include your key word
  • Artificial
    • Be a person, clients fall in loves with personalities and brands, don’t overuse keywords for the sake of SEO

The power of our apprentices

We guarantee you’ll be seeing results if you implement these hacks. This is the first blog in our new blog series for businesses. Each blog will focus on some hot or trending marketing tips and tricks. Make sure you keep coming back or sign up to our mailing list to not miss out!

Too busy? Too busy to test this out for yourself? Or too busy to keep coming back from our blogs. This sucks! But we get it. Don’t worry – this is the kind of stuff our digital marketing candidates are trained for. Look at expanding your team with an apprentice here.

Relationship Marketing

Relationship Marketing is the process of building long term relationships with customers. The aim of relationship marketing is to build a relationship with a customer with the aim of them not just buying one product but them being a long-term loyal supporter of a brand. This can be done in a variety of ways from sending out discount codes to return customers to providing services related to the product.

What are the benefits of relationship marketing?

  • Strengthening your customer loyalty and increasing customer retention
  • Generating brand awareness through customer referrals
  • Promoting products or services through multiple forms of media
Diagram of the process of relationship marketing
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How does it work?

There are various ways begin relationship marketing, the main and most favoured technique is to push a method such as newsletters once a customer has made a purchase, this allows brands to capture all customers that purchase a product. Once a push method had been used and accepted by a customer it’s important to follow up to keep your brand fresh in their minds. This can be achieved by sending an email the same day as the purchase offering a discount on their next purchase or showing the customer a different product range to the one they purchased. Once the initial email has been sent they can then be added to a mailing list that could be published monthly. With this in place the customer will be receiving updates on products or services keeping your brand fresh in their mind. With Email marketing in place brands can now implement any of the other methods listed below as other options to push products.  For example in the next email sent to the customer add all of your social media links so that customers can stay updated through social media.

Diagram of customer satisfaction through relationship marketing

Relationship Marketing examples

  • Newsletters – these are a convenient way to let customers know about recent work or additional products or services. You can also use them to give up to date information about the brand therefore building your relationship with them.
  • Discount codes or offers – these give a quick short term incentive to a customer to purchase and can be a great way of increasing sales.
  • Social media – a long term bite sized strategy so that your customers can see what your brand is doing.  
  • Customer service –  This is a personal way of keeping in touch and taking feedback on products or services which also doubles as a source of help.
  • Word of mouth – this is a really powerful way of getting your product or service promoted. Getting others to recommend you by word of mouth is perhaps the strongest way to start a relationship.


Relationship marketing is great for businesses to use as it offers ways to grow your customers, it allows business to market products and services to customers that have a high chance of returning which in turn will grow the interest of the business, products or services. With newsletters, offers or discounts and a good social media presence relationship marketing is one of the most successful form of marketing that businesses can implement.

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