Digital Marketing: Do’s & Don’ts of social media

If you are looking for the perfect guide to posting on social media then you’ve come to the right place, here are all of the Do’s & Don’ts of social media. With social media platforms constantly evolving it’s hard to keep up with best practices and how to create a successful channel. We’re here to help.

DO: Know your audience

As a digital marketer it’s so important to know your audience, every platform is different so it is important that you were tailoring your content depending on which audience you were talking to. I’ll give you an example, LinkedIn, this is a platform where professionals are looking for jobs or hiring so this is more of a formal channel. For this platform you’d think about having some long form content posts example blog posts but you would make the preview text very snappy. This content would need to be authentic and reputable.

On the other hand, we have TikTok the most popular platform to date, for this platform you would create short form content which would need to entice your audience within the first couple of seconds.

DON’T: Excessively use hashtags

Hashtags can be a great feature to use in your social posts to boost visibility when used in the correct way however, you should not use hashtags excessively. This can be irritating for users and using hashtags that aren’t related from your post can be misleading.

DO: Have consistency

When posting on social media it’s important that you are consistent in order for your audience to recognise your brand. With the tone of voice and branding, you need to be recognizable to gain visibility from you intended audience. This means posting a certain amount a week, using your branding throughout your posts, and having a tone of voice tailored to the particular audience you are trying to reach.

DON’T: Ignore the data

Data is a really important part of marketing as it reviews, monitors and analyses all online activity and provides recommendations and insights to others. If you’re struggling to get your content to reach your intended audience, it could be that you aren’t producing the right content for them, this is where data can come in. There are so many great tools which can breakdown your posts analytics, for example Sprinklr. This can show your engagement numbers including likes, shares, comments, and your reach numbers. From this you can spot patterns and trends and tweak your content to make it appropriate for your audience.

DO: Regularly interact with your audience

It is important to respond to your audience in a timely and positive matter as this will affect your online reputation. You should respond to the needs or requests of users publicly as this is a crucial step into gaining the trust and building relationship with current and future customers. This doesn’t always have to be a boring or formal reply it could be a relatable message back to a comment about one of your posts. In addition, in more recent years businesses are starting to communicate with other businesses publicly in a comedic way, this increases brand awareness and is a free source of publicity.

DON’T: overshare content

It’s great to be active on your social accounts however it is possible to Overshare and push users away from your platforms. You must make sure that you aren’t posting unnecessary content too much as this will lead to your user is getting bored and irritated with seen the same content. A good idea is to keep up to date with trends as you know that your viewers will find the content relatable and enjoyable. Another tip is to test and trial what works for your business in terms of posting over time you will be able to find out what works for your audience and what doesn’t.

If you have found this Do’s & Don’ts guide of social media useful, feel free to check out more of our content including how to start to start a career in digital marketing without a university degree.

For more information on digital marketing apprenticeships and other apprenticeship courses, head to our main page below

Level 3 Digital Marketing Apprenticeship

Get your career started in the realm of digital marketing and gain all the information needed to be the best at it.

Become the marketing expert you’ve always wanted to be

Level
Level 3 Digital Marketing Apprenticeship

Duration
This Apprenticeship typically lasts for 18 months

Overview:
We are looking for someone to join us in the Digital Marketing world as an Apprentice, in return for a industry recognised certificate. We hope you can join us in all different aspects of marketing such as Mail marketing, Social Media marketing, SEO Etc.

A digital marketer’s main responsibility is to define, design, develop, and carry out digital campaigns on various online and social media platforms in order to promote consumer acquisition, engagement, and retention. A digital marketer often works in a team environment and is accountable for some of the aspects of the broader marketing strategy or campaign. The marketer will follow marketing briefs and guidelines while working. They typically answer to a marketing manager, an IT manager, or a manager of digital marketing.

The below table shows what the apprentice will be studying during their apprenticeship.

The information above was taken from the Institute For Apprenticeships. Feel free to have a look in more detail on their website listed below.
https://www.instituteforapprenticeships.org/apprenticeship-standards/digital-marketer-v1-1

Entry Requirements:
The selection criteria will be determined by each firm independently, however they may include GCSEs, A-Levels, a level 2 apprenticeship or any other relevant qualifications and/or any relevant experience. Employers will tend to take on board people who has a passion for digital and social media.

Day-To-Day Tasks
The apprentice will take in many different tasks starting from creating looking at client brief’s and creating media plans to posting the assigned content and reporting beck to the client on performance. As the apprentice gains more experience they will also be making optimisations for these campaigns in order to see better results. As well as doing this. the apprentice will be creating their Portfolio. This will consist of several projects they have taken part in and will help the assessor give them their final grade towards the apprenticeship.

The apprentice will also be gaining an insight in to coding and the importance of it. Although the most known ways of marketing is through social media, SEO and coding also play a very big part in it too. This Digital Marketing apprenticeship caters for all other aspects of marketing as well as social media.

If you want to find more information and resources about apprenticeships, click here.

Digital Marketing Apprenticeships – No Degree

Digital marketing

Start Your Career In Digital Marketing Without A Degree 

Have you been looking for a path within digital marketing but worried that you may have to go to university? Well here is information on how you can break into the digital marketing industry without a degree with tips directly from ApprenticeTips.

Digital Marketing Level 3 Apprenticeship

Firstly, let’s define what exactly is digital marketing. Digital marketing predominantly focuses on promoting brands to connect these brands with potential customers using digital platforms such as the internet and social media. This may sound very technical and almost impossible without going to university, right? However, there are now ways that you can learn the technical skills and knowledge needed to break into digital marketing while getting paid too! A Level 3 Digital Marketing apprenticeship is the path to take if this sounds fitting for you! With a level 3 digital marketing apprenticeship, you will learn directly from digital marketing specialists and specialised digital marketing mentors from your training provider to help guide you through the apprenticeship. You can also receive life-changing opportunities to advance into your career while earning a salary wage!

As mentioned before, digital marketing predominantly focuses on promoting brands to connect with customers to encourage them to use or purchase your services or products. Therefore it is pivotal that you understand the customer lifecycle journey. This is a topic that you will learn within your digital marketing apprenticeship, so read on for a head start!

The customer lifecycle journey refers to what stage a customer is at once a customer has a need or curiosity within the buying process of this product or service. This helps to understand the most efficient digital marketing strategy you can use to achieve a sale.

Reach

The first stage within the customer lifecycle includes reaching. This is when a customer identifies that they have a need or interest which will cause them to browse for a product or service. This is the brand’s opportunity to bring awareness to the customer that your brand, products, and services exist so that they can opt to interact with your brand! Here you can reach brands through a variety of digital marketing strategies, such as conducting a paid social campaign, or through optimising your website well enough to reach the customer.

Acquisition

This is when the customer has been made aware of your brand and you now have their interest. Although this sounds exciting, you must have very compelling and clear content. It is that you are advertising so that you win over their interest as they are not 100% certain just yet that they would like to purchase your product or service. Here, you must ensure that you stand out from your competition so that customers can opt for your brand!

Conversion

Here you have convinced the customer to purchase or use your services as they transition from considering purchasing from your brand, to actively purchasing from your brand. You must ensure that it is easy for them to do so so that this can be a returning customer!

Retention

Here, you want to ensure that you are doing everything that you can to maintain a relationship with your customers! You can use techniques such as upselling, cross selling and discounts to returning customers to entice them to continue to purchase from you. 

Loyalty

This is where all companies and brands desire to be. This is where your customers now become advocates for your brand and are now more likely to refer your services to friends and family.

And just like that, you have learned some fundamentals that you must know to excel in your Level 3 Digital Marketing Apprenticeship! You can find more information regarding digital marketing apprenticeships here.

Digital Marketing Apprenticeship – Technical Knowledge and Understanding

Digital Marketing Apprenticeship - Technical Knowledge and Understanding

Do you want to see a summary of two of the types of skills and content you will learn while on the Level 3 Digital Marketing Apprenticeship? Well, look no further! In this blog we will be going through some different types of technical knowledge and understanding you will be learning, whilst completing your Level 3 Digital Marketing Apprenticeship.  

Digital Marketing Apprenticeship - Principles of Coding

Digital Marketing Apprenticeship – Technical Knowledge and Understanding – Principles of coding

During your Level 3 Digital Marketing Apprenticeship, you will be taught about the principles of coding. Here you will be taught via group video call or in person the basics of different coding languages, such as HTML CSS and Javascript. As a Level 3 Digital Marketing Apprentice, it is a key topic to ensure you understand before stepping out into the working world. This allows you to understand how you can improve websites for SEO purposes, uploading content to a site and optimising your site. 

Firstly, we will provide a summary of the different types of coding languages you will learn while being taught your Digital Marketing Apprenticeship – Technical Knowledge and Understanding.

HTML:

HTML stands for HyperText Markup Language. HyperText Markup Language is a markup language that provides structure to a website. Allowing a user to place: titles, text, images, links, lists, alt tags and much more within their site. 

Examples of different HTML code:

h1   /h1

H tags allow users to add titles to their websites. These not only prioritise in size (H1, H2) but also show crawlers which titles are most important. This is key for SEO as it shows a clear structure to your website that is easily readable. A crawler is a name given to a program used by search engines that traverses the internet to collect and index data.

<p>   </p>

P tags are used to input copy onto a site, this is where a user will provide the written copy that matches the rest of the content. Make sure that you include keywords into your copy as this shows SEO ranking that your content is useful and relevant. For example one of my keywords for this site is ‘Digital Marketing ApprenticeshipTechnical Knowledge and Understanding’. 

CSS:

CSS stands for Cascading Style Sheets. A Cascading Style Sheets that allows a user to create and edit the visual representation of a website. Done by using a stylesheet and linking this back to the main HTML page. Providing two separate sheets, one for structure and one for style, without being congested onto one sheet. 

Example of CSS code:

h1 {

  color: white;

  text-align: center;

}

As you can see the language style of CSS is different to HTML. In the example provided, this will allow a user to change the styling of the h1 title. As shown in the HTML code examples. Color allows a user to change the colour of text, and text-align allows the user to decide where along the page you would like the title to be positioned horizontally.

JavaScript:

JavaScript is often known as JS. The scripting language can update and change both HTML and CSS. JS can calculate, manipulate and validate data.

Example of JS code:

<p> id=”demo” JavaScript can change HTML content. </p>

<button type=”button” onclick=’document.getElementById(“demo”).innerHTML = “Hello JavaScript!”‘> Click Me! </button>

What this function will do is change the HTML code (p tags) from saying ‘JavaScript can change HTML content’ to ‘Hello JavaScript!’. This is done by the addition of the button code recognising that once clicked ‘onclick’ to change the copy. It recognises which p tag to change via the ‘id’ within the p tag. 

If you are interested in finding out about more code, have a look at w3schools. Here you can try different coding exercises, and prepare yourself for your principles of coding lessons.

Digital Marketing Apprenticeship – Technical Knowledge and Understanding – the Customer Lifecycle

Another topic you will cover within your Digital Marketing Apprenticeship – Technical Knowledge and Understanding, is the customer lifecycle. Understanding the customer lifecycle is a key component of any Digital Marketing strategy. This is because it allows shaping content to the right audience, as well as understanding where in the market to organisation strands.

Reach:

The customer becomes aware that they have a problem or service that they require and looks for companies that can help resolve their problem. This is your opportunity to ‘reach’ a customer and be that solution. Here you can create content to be visible to a customer through search marketing: either through owned (website), paid (Paid Per Click campaigns on Google trends), or earned (shares and likes of content). 

Acquisition:

At this point, you have an interested customer. The customer is actively considering whether or not to purchase the product or service that you offer. This is the stage where you have to stand out and show that you are better than the competition.  This can be done by listing how you are better, providing deals and showing customer satisfaction. 

Conversion:

In this stage, this is where the customer has converted from considering and becoming a customer through purchasing or signing up for a service. Make it as easy as possible for the customer, hopefully selling them as much as possible or providing them with the best deal. 

Retention:

Here you want to do everything you can to maintain a relationship with the customer and sell to them more. It is easier and cheaper to keep a client than it is to acquire a new one, this is because they know and trust the company’s product and service. You can use email marketing to offer promotional deals, as well as recommend products and services that might suit them. 

Loyalty: 

This is the dream stage to be in the customer lifecycle and should aim to have this with all of your clients. At this point, your company has made such a good impression on the customer, through sales and excellent customer service. The customer is now an ambassador of your brand and actively recommends your products and services to others. 

Conclusion

As you can see from the topics provided above, there are many interesting topics that an apprentice will learn while completing the Level 3 Digital Marketing Apprenticeship. An apprentice will learn how to create content and market products and services. That will help generate revenue within a key, being a key part of any organisation. Having this knowledge and skills will help any individual when it comes to growing a business or achieving sales. 

If you wish to learn more about the overall Digital Marketing Apprenticeship – Technical Knowledge and Understanding. Please enjoy reading the content provided here and discover more about the digital marketing apprenticeship.  

To hear about the latest information and available apprenticeships in digital marketing, sign up for our mailing list here.

Have a look at our social media channels to learn more content!

Your Guide to Becoming a Digital Marketer Without a Degree.

If you have wanted to join the fast-paced world of media and advertising but want to know if there are other pathways beyond university, you are not alone.

The Level 3 Digital Marketing Apprenticeship offers candidates a pathway to entering the media industry. You will be able to gain proficiency as you learn on the job with support from course materials and mentors.

Digital Marketing involves the promotion of products and services through a variety of multimedia channels to reach users through mobile technology. Digital Marketers work to inflate sales and brand knowledge, whether it be for their particular business or as part of an agency outsourced to multiple clients. They define the media and advertising profession and are part of the ever-growing industry.

Digital Marketing is typically broken down into three areas of specialization: Search Marketing, Social Marketing & Programmatic/Display. Level 3 Digital Marketers will gain skills on all 3 marketing professions before being able to specialise in their preferred channel.

As a Digital Marketer you will be responsible for the setting up and optimisation of campaigns on various platforms, ranging from Google Ads for search marketing, Meta and TikTok for social and Dv360 for programmatic.

Digital Marketers need to possess strong attention to detail as they are responsible for launching campaign’s supported by large amounts of media budget. Day to day responsibilities vary between employers and between self-marketing and agency teams.

Level 3 Digital Marketer Candidates will explore both organic and paid forms of digital marketing, ranging from Search Engine Optimisation (SEO) and upkeeping organic content on site and social media to launching and optimising paid campaigns on platform.
They will gain proficiency on paid media platforms and will learn how to track campaign performance and infer optimisations to ensure their businesses target audience are being reached maximally with minimum cost.

Digital Marketing teams typically consist of professionals who specialise in particular channels. As a digital marketer you will work alongside your team to maximise your multi-channel campaign strategy. You will be expected to collaborate with IT specialists within the analytics and ad operation teams to ensure the tracking of user metrics and campaign performance.

Digital Marketers require an analytical mind to be able to learn from past campaign performance and improve for future activity. Within an agency you will collaborate with one, or multiple clients, and will be liaising with clients in providing campaign performance reports, post campaign analysis’s, handling financing and giving input towards content direction.

The role of a digital marketer is ever-changing and fast paced. It is consistently exciting and offers beneficial challenge and experience to grow.

Find out more below on how to apply to join the Level 3 Digital Marketer Apprenticeship.

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Digital Marketing: Understanding the Customer Lifecycle

Customer Lifecycle diagram depicting the 5 steps in the life cycle, which are Reach, Acquisition, Conversion, Retention and Loyalty

Consumer appeal and relationships are a large aspect of potential success in marketing, so it’s important to fully understand each stage of the customer lifecycle to ensure you’re equipped with the right knowledge. It’s often said that successful businesses have the most loyal customers, but in order to achieve this, you must first understand your customers and the journey they took to get to your website.

As a Digital Marketing Apprentice, you will probably hear about the customer lifecycle a lot as your course progresses. Don’t worry if you have no idea what it is, just read through this breakdown on what it is exactly.

What is the Customer Lifecycle?

The customer lifecycle describes the stages a consumer goes through until they hopefully make a final purchase. This process is broken down to 5 stages, which are: 

Reach

This is when the relationship with a customer begins and when they first become aware of you, your product or your brand. During this stage, you are trying to capture your potential customer’s attention and begin developing a relationship with that person.

Acquisition

This is the stage where you have to stand out and show that you’re essentially better than everyone else in order for them to consider your product. At this stage, it is recommended to contact them directly with personalised communication improves the odds of a future conversion.

Conversion

This is when the customer finally makes the purchase. This is an important stage so your job is to make it as easy as possible for them to convert.

Retention

At this stage it is optimal to do everything you can to maintain a relationship with the customer and to potentially sell more of your products to them. Continually sending relevant and meaningful messaging to a customer, increases the chances that they return and make another purchase. Retention begins with satisfying a consumer’s needs, caring for them and cultivating the relationship. This is also a good stage to take a customer’s feedback and use it to improve a product or service, you make them feel as if they were a part of the process.

Loyalty

Finally, at this stage the customer is now an ambassador. This means that they advocate and spread the word about the product, sends you referrals and buys from you consistently and often. Spreading awareness amongst social circles is easy to do once a customer is loyal to a brand, and if they continually spread positive recommendations, their extended network is more likely to convert as well, which means the Customer Lifecycle is able to start again.

Conclusion

In short, the customer lifecycle can help your business maximise the revenue potential for each client and has many long term benefits for the whole company. These include an increase in business development due to the consistent flow of new leads, increased customer lifetime value as well as customer retention.

For more Digital marketing and apprenticeship tips and advice, be sure to check out our other blog posts on our website.

Additionally, be the first to hear about all our exciting apprenticeship updates! Follow our socials on: LinkedIn, Twitter and Facebook.

The 5 stages of the Customer Lifecycle!

An important part of digital marketing and something really important to know during your Apprenticeship, is the customer lifecycle! If you aren’t familiar with this, we’ve put together this breakdown of all the key points, stages and parts for you!

What is the Customer Lifecycle?

The customer lifecyle is looking at the overall time a customer spends with your brand through five key stages. This allows you to gain an understanding of customer behaviours and work out how to best optimise your business to maintain the interest of your customers for a longer period of time as each stage is driven by how your business interacts with the public.

The 5 Stages

Create Brand Awareness

Make sure your content stands out and catches the attention of the ever scrolling user. Maybe consider using paid promotion to keep your content popping up? Or influencers to endorse your business and add a sense of trust? Think about how you can get the customer to consciously notice your brand.

Consideration – Encourage the user look into your brand or service

So you’ve managed to catch a potential customer or users attention? Now, let’s get them to look further into it! Show them the value you can bring to them and get them searching and researching for more. Maybe even consider enticing potential customers in using promotional offerings?

Purchase – Get users to buy or use your service

New customer in the bag! You’ve been able to engage the user enough to have complete a monetary exchange between them and your business – success!

Retention – Keep users coming back

So they’ve brought from you once? Why don’t you try to build a better relationship with the customer to keep them coming back? Loyalty is equal to long term income. Keep your content new and exciting, don’t let the customer get bored and make sure you are staying in the sights. Maybe a monthly email with new brand updates? Seasonal promotions and discounts?

Advocacy – Get users shouting about your business

So you have yourself a loyal and returning customer – perfect! Now let’s be so good that they can’t resist shouting about your business! Tell their friends, family, dogs and cats! Maybe even encourage them to write reviews as part of their online advocacy.

How do we measure the success of our Customer Lifecycle?

It’s a bit numerical, but it’s a fairly simple task to work out the success of your Customer Lifecycle. Check out our cheat sheet below:

(Customer revenue per year x Duration of the relationship in year) / Total costs of acquiring and serving the customer = Customer Lifetime Value

Helpful Key Terms

  • Cost Per Acquisition – The cost to your business of gaining a new customer through the activities you did at the Awareness stage, including advertising and marketing.
  • Transaction Value – How much are customers spending per purchase? Does this go up or down after the purchase stage as you go into the retention stage?
  • Transaction Frequency – How often do your customers at the retention and loyalty stages purchase? Does the frequency stay constant, or does it increase or level off over time? Are there any obvious patterns year on year?
  • Engagement metrics – Customers who have reached the advocacy stage, and some of those at the retention stage, may be more likely to engage with your brand. How often do they open your emails? Do they follow you on social media, and if so, how often do they engage with your content through liking or commenting features?

The customer lifecycle is just one of the technical elements that you will learn during you time doing Digital Marketer’s Apprenticeship. You can learn more about what to expect from your Level 3 – Digital Marketing Apprenticeship on our site and make sure you Be sure to sign up for our emailing list below and receive a FREE information pack on any apprenticeship of your choice!

Reasons to do a Digital Marketing Apprenticeship

The need for digital marketing has never been greater! Companies are always on the lookout for the next employee who will help them become the most sought-after.

Digital marketing

Most people just think of a digital marketer as someone who just manages social media or writes a couple of blogs. These are tasks a digital marketer does but the job involves much more. Dependent on the type of digital marketer you decide to be there are many great benefits to joining this industry. You’ve come to the right place, if you’re looking to get into this industry or if you’re curious about its benefits.

1. Graduate marketing salaries are higher than the national average

Digital marketing jobs tend to be well paid. The average starting salary for a digital marketing graduate is around the £24,000 – £26,000 mark. In the field of digital marketing, the demand consistently outweighs the supply. So, this average will only increase as you develop in your career.

2. Stand out from the crowd

Instead of doing a course or a degree in digital marketing, an apprenticeship gives you real hands-on experience. This will give you knowledge and experience you can’t learn in the classroom.

3. Progression

After completing a Digital Marketing Apprenticeship, you can progress in more ways than you might think. In many cases, apprentices can receive promotions within their current employers or even be placed into higher-level apprenticeships. Having a qualification and work experience will make you more attractive to other employers if you decide to apply for high-level positions. The possibilities are endless when it comes to digital marketing, whether you want to be a digital marketing executive, manage a marketing team or open your own company.

4. Flexibility

People with a digital marketing career have a lot of flexibility in their work. Project deadlines are usually present in these kinds of jobs, so you can devote as many hours as you want to work. There is no need for digital marketers to work 9-5 as they can work from home, office or wherever they feel comfortable. Digital marketing careers include email marketing, referral marketing, content marketing, search engine marketing, influencer marketing, pay-per-click marketing, etc. For newcomers and those interested in pursuing a career in digital marketing, a digital marketing career offers a variety of options.

5. Number of roles

Another reason to choose a digital marketing career is that it provides numerous roles. The marketing strategies and techniques used in a digital marketing career vary according to the client’s needs and requirements. To add, another great benefit is once you’re in the digital marketing space it’s much easier to switch sectors, for example, moving from social media to programmatic advertising. 

6. Constantly expanding

There is no doubt that digital marketing is an industry that is growing rapidly. In the last few decades, the internet has become an active component of people’s lives. A way of looking at it is that this is only the beginning of the internet. Businesses, blogs, websites, journals, and a lot more will continue to flourish as long as the internet is there. Digital marketing will continue to grow as long as there is the internet. It will allow as many people as possible who are passionate about marketing. Since digital marketing is such a vast industry, the number of digital marketers present isn’t even half of its potential.

Here is a link to a blog that includes the growth statistics surrounding digital marketing.

Conclusion

There is a lot of potentials for newcomers to invest in this industry, making it a good choice for those wanting to pursue careers in digital marketing. 

If becoming a digital marketing apprentice is something that interests you, sign up for our newsletter to be notified of upcoming available opportunities.

The best tips for a Digital Marketing apprenticeship

The industry of Digital Marketing is constantly growing, and so are the career options that can be pursued. One of these options are apprenticeships, which have risen in popularity, with a 64% increase of applicants since 2010.

Choosing a Digital Marketing Apprenticeship allows the individual to gain knowledge and skillset on the job. Similar to sandwich years provided by universities, where a student would take a break from their studies for a work placement related to their degree.

Whether you are looking to apply or are currently an apprentice, there are many things that you can do to develop your capabilities in digital marketing. Below, I cover the things I did to ready myself for my own apprenticeship.

Researching

Doing research is a core factor for any type of learning. Digital marketing is a proof of this, as you can find a lot information with a simple search on Google. Hence reading through various articles appearing from searching ‘digital marketing’ is a good way of building a foundational knowledge of the industry. As a head start, you can read through this blog on Mailchimp, covering quite a few concepts of digital marketing. Some of the most important information I consider from this would be:

  • B2B and B2C businesses
  • Media Channels – SEO, Search, Email, Social Media
  • The marketing funnel and customer lifecycle
  • Creating a media plan, optimizing, and analyzing campaigns
Digital Marketing research on a laptop

A good habit to pick up while working in this industry, is to also research the latest trends. As the digital world is constantly evolving, keeping up with all the innovations is key. Check out this blog for a summary of some of this trends here.

Training courses

Online course were, and still are, the most effective type of training I did before and during my apprenticeship. The ‘Fundamentals of digital marketing‘ was the first course I completed while pursuing this path. Although it is provided by Google which focuses on search marketing, this course covers a lot more than that, from online business strategy to content marketing and analytics. Google provides a lot more courses, free of charge, if you would like to cover more specific topics in marketing.

Compared to researching and reading articles, doing online courses is much more structured and interactive, and can make it really fun to learn with videos and quizzes. Other than Google, most digital media companies provide courses specific to their content. Very useful ones I found are these ones provided by FutureLearn and HubSpot.

Running organic media

As mentioned previously, a key concept of digital marketing are the media channels. As you begin the journey in an apprenticeship, you might specialize in a specific channel your company works on. For example, I began my apprenticeship in the search marketing team, using Google as the primary channel. I also had the opportunity to work in the social media team, on platforms such as Facebook, Twitter, and YouTube. However, you can also independently hone your skills in a specific platform of your choice through organic media.

Before starting my apprenticeship, I decided to do this through Instagram, creating a professional account. I used it to test out different types of content, and familiarize myself with the terminology and analytics of the platform. Of course, this can be done on other platforms you would want to focus on, including using Mailchimp for email marketing, and creating blogs for SEO.

Setting up a professional Instagram account for Digital Marketing practice using organic media

From a personal note, I am currently at the end of my digital marketing apprenticeship. If I had the chance to advise myself when starting the apprenticeship, I would have suggested all the recommendation above to the younger me.

Of course, there many other apprentices that provide useful information on ApprenticeTips.com to check out. Also if you haven’t yet, make sure to sign up to our newsletter, providing a weekly summary of the latest news on apprenticeships.

Is a Digital Marketing Apprenticeship right for me?

Ever felt like Uni just isn’t for you? Not really your thing or your vibe but felt forced and pressured by your schools that there’s no other options? Ever felt like you want actual ‘real life’ on the job training, learning whilst earning, and finishing with a great qualification? Then an apprenticeship might just be your style, or more specifically, one in Digital Marketing…

With the world around us becoming more digital by the day, Digital Marketers are needed more now than ever before! Would you loved to be immersed into a world of advertising and digital campaigns? If this is all sounding great to you then read on to find out even more!

Person reading book titled 'Understanding Digital Marketing'

The Digital Marketing Apprenticeship

Entering into the world of Digital Marketing is much more complex than the pretty ads you see on your socials. During your digital marketing apprenticeship you will explore various different areas from programmatic campaigns, Social Media and Search Marketing to areas such as web analytics, coding, and SEO (Search Engine Optimisation). So there is always something new and exciting for you to learn along the way!

You will get the opportunity to work as part of an experienced team, working for clients of big named brands that you will definitely recongnise. Additionally, whilst you are learning all of these new skills and gaining a qualification you are also getting paid! Definitely a great bonus to entering the work world through an apprenticeship role…

What will I complete during my time on the Apprenticeship?

During your time on your Digital Marketing apprenticeship there are a few different qualifications and tasks to complete before you are ready for your EPA (End Point Assessment). You will be required to complete 3 exams but don’t worry as 20% of your work week is dedicated to your off the job time so you have plenty of time to study for these and all withing work hours. Additionally, before your EPA you will also have completed a Digital Marketing Portfolio, and have an Employee Reference written for you. This will lead into your Synoptic project (an independent task in response to brief) followed by a final interview!

Building your Knowledge and Skills

During your time on your Digital Marketing Apprenticeship you will learn skills such as:

  • Setting up and Optimising campaigns. You will learn how to set up campaigns across different channels and how to optimise these for best results
  • Pulling reports. You will learn how to pull reports from different DSPs (Demand side platforms) and how to analyse data.
  • Communication. You will improve your communication skills, working with senior team members and also communicating with client teams when needed
  • Knowledge of different social channels and how campaigns can be set up across them
  • Search Engine Optimisation. You will learn about SEO and how keywords can be used to optimise sites and their rankings.

These are just a few examples of the many skill you will learn over the duration of your Digital Marketing Apprenticeship.

The Social side (and I don’t mean social media)…

Alongside gaining a great qualification you will also experience fun social events too! A huge part of working in digital marketing/ media is networking and so another great element of this apprenticeship is the opportunity to have fun and meet new people!

To Summarise

A Digital Marketing Apprenticeship is a great opportunity for anyone interested in the ever- changing world of ads and Digital media. A Digital Marketing Apprenticeship will give you the hands on tools and experience YOU need to excel in the world of media.

To find out more about becoming a Digital Marketer click here.

For other Apprenticeship opportunities information click here.