The Do’s and Don’ts of SEO, a marketing guide:

SEO or Search Engine Optimisation is a key element of any successful marketing strategy, but what is it? SEO involves optimising your website both via content and technical elements to improve your ranking on search engine results pages and acquire organic traffic. As SEO is a popular and essential element of almost all marketing strategies, there are a number of tips and tricks online on how to improve it. However, one thing to remember is that not all SEO practices are the best, that’s why we’re sharing our top 10 Do’s and Don’ts of SEO to help you in your digital marketing apprenticeship.

What You Should Do:

  • Do keyword research. Keyword research is incredibly important for creating relevant content that suits your target audience. Keywords are also essential for optimising content on your website.
  • Do use alt text to optimise images on site. If you site contains a lot of media, it is important to ensure you are creating high quality alt tags to help boost your rankings on search engines.
  • Do use quality and relevant links. Linking is incredibly important for building the reputation of your website, and it is incredibly important that you prioritise the quality of links over the quantity.
  • Do utilise your analytics. Make a conscious effort to monitor your analytics to ensure your keywords and phrases are still ranking. You can also use these analytics to see how keywords are performing and if you may need to do more research to optimise your content.
  • Do your research and make use of key SEO tools. An awareness of what tools are on the market to help you improve your SEO are incredibly valuable to your strategy. Tools such as Answer the Public, Google Search Console and Ahrefs are all valuable resources that can help optimise your SEO.
Laptop on Desk with Analytical Software

What You Shouldn’t Do:

  • Don’t add too many key words to your content on each page. Not only will adding too many keywords make your writing look less natural, but it can cause your pages to compete against each other. In addition to this, Google’s Crawlers are aware of keyword spam, and it can be very detrimental to your ranking.
  • Don’t Plagiarise. In addition to being bad marketing practice, and disrespectful to content creators, copying content from other websites can seriously damage your SEO ranking. This is because crawlers can easily pick up on plagiarised content, and as it is bad practice, it will harm your rankings.
  • Don’t ignore your core web vitals. SEO is not just about keywords, and having slow loading pages can impact your rankings. It is important for technical SEO that your loading speeds are as fast as possible and that your website is maintained to monitor page speed and user experience.
  • Don’t ignore other devices. Ensure that your website is optimised for a variety of devices, such as mobiles, tablets and desktops. This is important for your technical SEO, as websites need to function across all devices for good results.
  • Don’t forget about meta data. Your meta titles and descriptions are important for improving your SEO. As a result, you should ensure they are being optimised to maintain or improve your rank.

If you want more helpful information to assist you in your digital marketing apprenticeship, browse our website for a variety of helpful resources.

Our Twitter and LinkedIn profiles also provide regular updates and resources that will help in your apprenticeship journey.  If you’d like regular and helpful updates, sign up to our mailing list to ensure you don’t miss the latest news and resources we offer.  

6 Reasons Why a Career in Digital Marketing Would be Perfect for You!

Social Media

Everything is going online! Companies in all sectors are focusing on developing a digital online presence.The digital economy is growing much faster than the offline economy, and so you should use this to your advantage and get the Digital Marketing skills you need to get hired!

Here are 6 reasons why

1. There are so many different diverse roles

There are a lot of different area’s in marketing today, including the following;

  • Social Media Marketing: Using an array of social media platforms such as Instagram, Facebook, and Twitter to target audiences.
  • Offline Marketing: This includes physical marketing techniques such as ads, billboards, radio, and print media.
  • Email Marketing: Developing relationships with clients by creating newsletters which bolster your brand.
  • Influencer Marketing: This involves creating endorsements and sponsorship’s to promote your brand.

If you are unsure as to what area of marketing would suit you best, some good questions you could ask yourself are: Are you a more analytical or creative person? Do you enjoy thinking about the campaign or executing it?

2. It’s a fast growing industry

Marketing Hiring Trends found that about 69% of companies are in the demand for marketers. They also found the big gap between the supply and demand of those with the right skills for digital marketing. The demand stood at around 59%, but the supply was only 19%. These figures can show you the demand of digital marketers and that qualifications will not go to waste!

According to LinkedIn, the “Digital Marketing Specialist” role is among the top 10 most in-demand jobs, with 860,000 job openings. The most requested experience in digital marketing includes social media, content strategy, SEO, analytics, and more.

These figures can show you the demand of digital marketers and that qualifications will not go to waste!

3. It is fun and creative

A career in digital marketing allows your creative side to flourish. Creative thinking can be a powerful and important tool in the marketing industry. Did you know that creativity has loads of benefits that can have a positive impact on your daily routine?

  • Creative thinking helps you see new original opportunities
  • Helps you be innovative
  • Creates unique solutions
  • Helps your campaign stand out
  • Helps you create a meaningful connection with your customer
  • Helps your leadership skills
  • Let’s you be more agile

Creativity is one of the key factors of success in the marketing world, and therefore a Digital Marketing Apprenticeship allows you to put your skills to the test.

4. Marketing salaries are higher than the national average

Digital marketing jobs tend to be well paid. The average starting salary for a digital marketing job on the Indeed website is around the £24,000 – £26,000 mark.

When a job is in demand, that means there’s more opportunity to negotiate remuneration whether you are working in-house or as a freelancer. So long as you show how hard you work and how intelligent you are through the job search process, you’ll be able to bid higher and higher the more experience you get!

5. It’s very social

In digital marketing jobs, you’ll have the opportunity to work with several different teams & individuals. There is always something new to do and new people to talk to.

Whether it’s a new client, a college, or finding fun ways to engage and expand your audience, anyone with an interest in working with people will love working in digital marketing.

6. Working in digital marketing gives you versatile skills

 If you choose a career path or specialization in this field and you decide to pivot later, you’ll likely only need a little training in order to make the switch. You will have created a well-rounded skill set with Technical skills, digital copywriting, editing, data analysis, for example.In this sense, you can build on existing skills while still learning new ones, but still stay in the same field.

There’s plenty of choices, here, and ongoing learning opportunities, where different skills fit together in different ways.


As you can see there are so many reasons why a career in digital marketing would be beneficial for you. Whilst it’s fun and creative, it also gives you the opportunity to have a competitive salary in one of the largest growing industries.

Find out more about Digital Marketing Apprenticeships here

Dos and Don’ts For PPC Digital Marketing Campaigns

When starting out on your Level 3 Digital Marketing Apprenticeship, or coming from a more traditional marketing background, PPC can often feel like a different world. The below do’s and don’ts will help provide a clearer picture on what it takes to develop and run a successful PPC marketing campaign.

First let’s start with the basics – what does PPC mean?

Pay Per Click Tiles

PPC stands for Pay Per Click. It entails the use of search ads and discovery ads to encourage people to click through to your website. Each time someone clicks on your ad, you pay for that click.

Other key PPC terms to know before reading on are:

  • ETAs: Extended Text Ads
  • RSAs: Responsive Text Ads

Let’s get into the Dos and Don’ts!

DO: Consider Your Marketing Goals

When first setting up your PPC campaign there are a number of key decisions you will need to make, one of which is the bid strategy you set the campaign to. In order to decide this, you should consider the goal of your campaign.

There are multiple bid strategy options you can select that align with different aims. The two key ones are:

  • Target CPA Efficiency
  • Target Impression Share

CPA Efficiency Bid Strategy

This is the best option to choose if your campaign has a goal of maximising conversions within a certain budget. It works by selectively bidding to show ads only to the people that are likely to convert, reducing clicks with low intent and increasing CPA efficiency. KPIs to look at are CPA and CvR.

Target Impression Share Bid Strategy

This is the best option to choose if your campaign has a goal of increased visibility and awareness. It seeks to show your ads to a large number of people, meeting an impression share threshold on the search engines results page. It can help gain more share of voice and visibility over your competitors. KPIs to look at here are Impression Share, Impressions, and Clicks

DON’T: Be Too Generic

In PPC, budgets are important to keep track of and use efficiently. You don’t want to bid on irrelevant keywords that are only tangentially related to your product/website. No matter the search volume they may have, it will only lead to a high bounce rate, wasted spend and negative customer interactions as searchers can’t find what they’re looking for.

Do your research to find and understand which keywords are the most relevant and valuable to you to drive target audiences to your site.

Tip: Check out the Google Keywords Planner and Ahrefs tools for keyword insights!

Similarly to the above, being too generic with the language used in your text ads or discovery ads can also lead to lower CTRs and/or increased bounce rates, spending money without seeing any returns.

Ensure headers and descriptions are to the point, contain key messaging, and are relevant to the searcher as well as reflecting what’s on the landing page.

You can find out more about best practise for building Search ads here.

DO: Let The Data Guide You

PPC campaigns have a plethora of data measurements to look at to understand success. You can use platforms like Search Ads 360 to find Cost, Impressions, CTR, CPA, Impression Share, CvR and bounce rate all in one place.

After setting a campaign live, you should be checking performance regularly and constantly assessing whether the campaign is still meeting your marketing goals. Here it is best to let the data guide you – don’t be afraid to pause ads if they are not delivering the results you expected.

Staying reactive and basing decisions off the data will be a huge benefit. If you are able to see that one campaign or ad is doing great while another is getting no traction at all, you can re-phase budget to push the high performing ads further and capitalise on this.

Data also is the best indication that you need to make changes to your campaigns. Low performance can indicate the need to re-evaluate and update your keyword list, check landing page sitelinks are all correct, or to look into competitor activity and visibility.

Data Image

DON’T: Forget About The Wider Industry

Google and the wider PPC industry is consistently changing, and gaining new regulations. It’s important to stay across these things so you’re not caught out down the line and can plan for future campaigns.

For example, Google have announced that ETA search ad formats will be completely unavailable from June 2022, replaced fully with RSAs. Being across this news from early on allows a company to adapt, testing what messaging and copy works best in this format rather than be caught off guard. Read more about this change here.

Another interesting development is the news that we will be cookieless by the end of 2023, meaning third party cookies will no longer be supported across Google Chrome. PPC marketers need time to assess how this will impact audience (re)targeting and what this means for future strategy.

DO: Test and Learn

Within PPC campaigns there are many test and learn opportunities which can be utilised to optimise your campaign performance, meet KPI targets and achieve marketing goals.

A/B tests are a great place to start here. These work by having two ads put in rotation, standardised expect for one difference between them. Within platforms like Search Ads 360 you can view performance at ad level and compare across ads to understand which change should be optimised toward, for example which key messaging drives the highest CTR.

Similarly, you can test formats and creative of discovery ads in this way, i.e. carousels vs static images, to help inform activity for future campaigns. Testing different bid strategies as well as audience targeting strategies (using affinity audiences, in-market audiences, customer audiences) can also be valuable, especially when considering how to expand reach and grow.

DON’T: Forget You’re Part Of A Team

Though PPC activity can seem very self-contained, it’s important to remember that PPC is still part of a whole marketing strategy. Remember to communicate with the relevant teams to stay up to date about upcoming trading offers and new key messaging and/or campaigns to support, as well as with the site personnel to stay across landing page changes and potential updates you may otherwise miss.

Keep being collaborative to ensure your campaigns are updated with the correct information, messaging and targeting!


Though invaluable for anyone to learn about in today’s marketing landscape, for current Level 3 Digital Marketing apprentices, undertaking a PPC campaign is an amazing way to hit specialist area and implementation competencies.

I hope these Dos and Don’ts have offered some insight into best practise and how to develop successful PPC digital marketing campaigns, optimising performance for your business. If you’re looking to learn about PPC marketing in more detail, check out this course on Skillshop that gives a comprehensive introduction to all things Search ads.

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Starting a Digital Marketing L3 Apprenticeship? Here’s what you need to know

Firstly, welcome! You’re about to spend a year learning about all the fundamentals of Digital Marketing. As you can imagine, that covers a lot of different areas and specialisms, and there will be many, many kinds of tasks for you to do. Do not despair though, we are here to guide you along the journey and give you practical tips on how to manage your workload. Let’s start.

What will I learn about on my digital marketing apprenticeship ?

Digital Marketing is a broad term that covers many areas, so we’ll break down a few of them for you here:

  • Search Engine Optimisation (SEO): SEO is something digital marketers work on to help a website or a page to rank higher in search engines.
  • Social media, paid and organic: this covers the posts that business make on social media channels as well as ads which are paid for and targeted at specific audiences.
  • Email marketing: you will learn how to create them and how to analyse the data in order to optimise your campaigns.
  • Google Analytics: an important one, because it tells us all sorts of information about user behaviour, as well as indicating how well content is performing on a site.

And this is just the tip of the iceberg – but I’d like to turn your attention to other, more practical matters.

A man working on digital marketing on his laptop in a nicely decorated apartment

How will my digital marketing apprenticeship be assessed?

In a nutshell, you are assessed in four parts:

  • Summative portfolio
  • Synoptic project
  • Employer reference
  • End Point Assessment (EPA) Interview

The latter three come towards the end of your apprenticeship. Your portfolio is going to be important from now until the end. It summarises all the work you are about to do for the next 12 months, based around ‘competencies’. You can read about all 13 competencies here.

To summarise, you need to give evidence of all the work you do, demonstrating that you are learning the necessary skills to become a good digital marketer.

How do I make sure that I achieve all the competencies?

It may seem daunting to have to think about so many different skills at once. It can be hard to keep track of whether or not you’ve completed a competency, or whether one of your tasks fulfils more than one competency. Luckily, you will be provided with a competency checklist which looks like this.

A screenshot of the first page of the digital marketing level 3 apprenticeship competencies checklist

Here’s what you do next.

  • Ask your line manager to take half an hour to go through the list with you. They will be able to advise you on whether any given competency can be fulfilled in the role you are doing. They may be able to give you additional tasks to help you get there.
  • If there are still gaps, ask them who on your team you could shadow. This will also count towards your Off The Job (OTJ). You will be learning a new skill and networking at the same time!
  • As well as the checklist, you can use a competency tracker like this one. If you make time to update this weekly, it will keep you on track for hitting all those competencies!
  • Make notes on all your relevant projects as you go. Even if you don’t write them up in your portfolio straight away, you will thank yourself when you have these to look back on to jog your memory.
  • Do not leave your portfolio to the last minute! It may seem tempting. Put time in your diary each week to write up a little bit more. Take screenshots of your work. Just an hour or two to start with should be enough.

Any other tips for my apprenticeship?

Enjoy your apprenticeship! It’s an amazing opportunity and you’re surrounded by a bunch of talented people. You’re here to learn, as well as work, so ask all the questions.

Throughout the day, keep a list of questions that  come up so you can ask your line manager the next day. You’ll find that people love to help, especially when it’s with something they are good at.

And finally, stay up to date on digital marketing trends by following reputable sources and thought leaders. It’s both interesting and useful.

Top 3 Tips for a Great Start in Digital Marketing

It’s essential that people have the right knowledge, skills and confidence when getting started in apprenticeships. With digital marketing apprenticeships being a specific and unique profession to get into, I thought I’d share my top 3 tips into getting started and ensuring a good and solid foundation for success.

Realise it for yourself

You’ll find that you are probably involved in one aspect of digital marketing every single day. Whether that’s typing in your favourite products on a popular search engine (Google, Yahoo, Bing etc) to scrolling through social media or watching your favourite youtubers and coming across paid ads as an result, it’s needless to say that digital marketing is around us everywhere.

Seeing and appreciating Digital Marketing in this way will only help to raise your interest, awareness, but also develop your knowledge concerning the industry. As most young people have the opportunity using these aspects everyday, I’d suggest utilising them through the lense of a digital marketer. As you use these tools it would be good to raise a few points like:

  • Why does a search engine suggest keywords when finding a product on Google?
  • Why are the ads on social media telling me to ‘swipe up for more’ and what does swiping up do?
  • Why are companies constantly emailing me with incentives like ‘10% vouchers’?

There is always a reason behind these things and when going into Digital Marketing as an apprentice it definitely stands out and makes an impression on you that you can’t forget.

Get Familiar with Digital Marketing Tools

It’s important to familiarise yourself with tools that are needed for digital marketing. This way you’ll be able to track webpages and marketing campaigns and have a good understanding of how they perform.

KPIs and metrics such as form fills, page views, bounce rate, click through rate, open rate, organic reach and many more can all be measured on platforms such as:

And many more…

Commit yourself to short and free courses

One way in which I was able to get a great start in my Level 3 Digital Marketing Apprenticeship was through short and free courses that I searched for on Google.

There was a variety of courses that I completed prior to starting and during my apprenticeship. Doing these courses really established a foundation of knowledge that I was able to develop. The courses that I covered answered some questions that I had such as:

  • What does SEO stand for and what does it mean?
  • What tools do you use to measure paid campaigns?
  • How do I track the performance and data of a webpage?
  • How does Google Analytics work?
  • How do I know that emails are effective?

I recommend the following resources that provided all the latest updates, information and education needed for a great start in Digital Marketing:


In conclusion it’s important to integrate all of these tips, tricks and methods when getting into the field of Digital Marketing for any young person. Having these standards in place will definitely give any young person seeking an apprenticeship a great advantage in the field.

For the latest resources, updates and information around everything apprenticeships connect with us by filling the form below.

Be sure to connect with us on Instagram, Linkedin, Twitter and Flickr for more updates!

Top 5 Interview Tips for your Dream Level 3 Digital Marketing Apprenticeship

Handshake at Level 3 Digital Marketing apprenticeship interview

Are you preparing for your dream level 3 digital marketing apprenticeship interview? Want to get a boost ahead of other candidates for the role? Here are the top 5 interview tips for your level 3 digital marketing apprenticeship.

1. Maintain a summary of prior digital marketing experiences 

You must make a list of experiences to show off your already developing digital marketing competencies. Whether that be work experience or a side hustle, anything to show off that you possess a genuine passion and interest for the standard. Some good ideas to include could be:

  • Using social media insights to generate posts (e.g. Instagram Insights)
  • Writing a blog about digital marketing topics
  • Describe how you keep up to date with the latest
  • Create a website with the intent to rank highly on Google

Overall, you want to get across in your interview that the passion for digital marketing resides in you, you just need that real-world practicality and learning to take your skills and knowledge to the next level!

Digital screen displaying LinkedIn

2. Update your LinkedIn profile and other digital channels

When applying for digital apprenticeships it is more crucial than ever that you have set up a LinkedIn account and keep it up to date. If you want to grow your digital marketing connections, an impressive presence on LinkedIn is a must. Hiring managers across different industries use LinkedIn to scout talent before interviews. It allows them to personalise questions and gain a greater insight into an individual’s digital history. So, if you’re not on there… how are they supposed to find you! Even worse, an account that is not up to date could leave an employer questioning your professionalism.

It is also vital that you update any other digital channel where you professionally present yourself. This could be an Instagram account where you sell products or advertise a service. These are the small differences to make your future employer believe in your initiative.

3. Prepare using practice questions

If your interview is 30 minutes long, that is approximately 30 minutes of questions. Therefore, it is key that you practice relevant questions. An example of digital marketing questions could be:

  • What do you like most about digital marketing?
  • What do you like least about digital marketing?
  • What digital marketing platforms and software do you use?
  • What do you think is the biggest challenge in digital marketing, and how are you addressing it?
  • What are the most important qualities for a digital marketer?

These types of questions can be practiced by writing answers down or speaking out loud. However, the most effective way is to practice them with a family member or friend. Through this method, you can also perfect your tone of voice and body language to convey confidence.

4. Be aware of key level 3 digital marketing terminology

Research the most used terms in digital marketing and make a list of them. These can be found on level 3 digital marketing assessment plans. Throughout your preparation for the interview learn and memorise what each term means and what connects them to digital marketing. Some examples that could be on that list:

  • SEO
  • SEM or Search marketing
  • Customer acquisition
  • Conversion rate
  • SERP
  • Impressions
  • CTR
  • CPM
  • CPC
  • CRM
  • ROI

And there are plenty more! Being able to drop these digital marketing terms could give you the edge and impress your interviewer.

5. Research the organisation you have applied for a level 3 digital marketing apprenticeship with

Dropping digital marketing terms into answers on your interview communicates your interest in the standard. However, in addition to this, you also want to pass on your interest in the organisation you have applied for. Be sure to research previous successful (and unsuccessful) digital campaigns that organisation had delivered and follow them on all platforms to keep up to date with new projects. Not only will this tip show you have done your research but display willingness to work on digital campaigns such as these.

Bonus tip!

Now that you have actioned each of these Interview tips for level 3 digital marketing apprenticeship, you are in a much better position to show off your digital marketing competencies before your interview. But there is one final tip that you should know… relax and be yourself! Remember why you have made it to the interview stage and that they are impressed already, now it is time to impress them even more!

Be sure to follow our Instagram, Twitter and LinkedIn for more digital marketing tips!

Image credits to Unsplash

What makes strategic marketers so successful?

strategic marketer

Strategic Marketers directly influence the marketing plan to improve long term growth. The strength of your marketing plan is highly dependent on the business. How well everyone functions as a team helps strategic marketers to refine plans and outline paths to successful growth.

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

Peter Drucker

Execution and organisation determine the effectiveness of the marketing plan.

Questions strategic marketers ask themselves

These are questions strategic marketers ask before developing a marketing plan:

  • What is the objective?
  • Do you have a comprehensive marketing strategy?
  • What are the costs of the compared to the prices of products / services?
  • Who are the team leaders and teams responsible for aiding in the marketing plan?

Making an effective marketing plan

Competitor Analysis

Effective strategic marketers utilise competitive analysis and analytics to drive success. These tools helps provide search engine research and provides organic search marketing opportunities. Through well defined strengths and opportunities; a successful marketer will define the best possible way for a product or service to stand out.

Goals and Objectives

Clear goals and objectives remove the ambiguity from the plan. A well thought out plan will include deliverables alongside a clearly defined roadmap. Fine tuning these goals whilst working will ensure flexibility in the market.

Market Segmentation

Through segmenting the target market, customers can be targetted based on conversion success rates. Time and money are valuable assets and not to be wasted targetting the wrong customer segment. Determine who the product or service will be serving, and determine the demographics of this segment.

Multi-channel strategy

Developing your multi-channel strategy will drive a variety of traffic to your site, increasing the likelihood of conversion. Strategies can include email, websites, social media, SMS messaging, apps, SEO content marketing, and many more. These channels provide the strategic marketer with golden opportunities based on the situation and target segment. Having a flexible strategy allows you to adjust for success and maximise returns faster.

Budget Planning

On the topic of maximing returns, we come to budget planning. This step in our outline impacts the investment into your business. Having a well thought out budget allows you to reposition yourself in the market quickly. This improves cost-efficiency and reduces unnecessary expense.

Managing Data

From Social follows to email open rates, data can help inform your strategy. Driving an effective campaign takes effectively monitoring goals and tracking landmarks to achieve success. Using the AGILE methodology, we can determine effectiveness by pioneering new approaches.

Starting out your Career as a Strategic Marketer

Strategic Marketers understand their value extends beyond just their company. Finding the best career progression options can be a minefield. Specialising in your niche will improve your chances of success.

Starting out your career, consider a degree if you haven’t already got one. Alternatively, there may be more value in considering vocational routes depending on your situation.

A Level 3 Digital Marketing Apprenticeship may offer better experience in an increasingly hostile academic environment. For Strategic Marketers, further education is fantastic for demonstrating knowledge. However, becoming a Strategic Marketer is more than studying hard for exams!

Find out more about becoming an apprentice

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Social Media Marketing Best Tips

Social Media

Tips for Level 3 Digital Marketer Apprenticeships

Growing a Social Media presence is essential for business & creators to have an online presence. Developing a Social Media strategy is important users to take act on social platforms. As a Level 3 Digital Marketing Apprentice, it’s important to create a social media strategy.

Being a Level 3 digital marketer apprentice, your social media objective is to ensure the post is targeted to a specific audience. This will build loyalty as it’s easier to retain them, also it’ll help build awareness, loyalty and leads for marketing objectives.

Aligning Campaigns to Business objectives

In the marketing landscape, a healthy social media presence is important for large and small companies, and social media marketing is a healthy professional social media presence. Therefore, a Digital Marketer should be able to research the market and different types of social media that’ll impact the objectives. An example of this is to increase brand awareness, as this can be done through generating traffic which can lead to sales, engagement and acquisition.

What not to do..

Consistently being specific about your posts when it comes to social media Marketing is crucial, as this shows users that you’re engaged with them. On Fast Company, you’ll be able to find top 5 social media practices brands should avoid. It illustrates examples of brands that suffered epic social media failures.

Apprentice should focus on the message

Each platform will have it’s own distinct demographic. There’ll be overlap of people you’re targeting on each platform, but it’s still essential to know your demographic so you’re able to optimise your message to have the most impact.

Functions and how they affect Social Media Marketing

Real Time Data: This is important to evaluate the performance. It shows information that is delivered immediately after collection.This allows for marketers to get accurate results about target audience online behaviour and actions they’ve taken. As an apprentice you can help tailor future posts on Social Media.

Responding to Positive and Negative Comments: In order to save your brand from receiving backlash, is by acting before a situation becomes confrontational or crisis. Being proactive helps brands increase: SEO, Social Media Management and customer trust.

Whereas, a reactive approach is reacting to past rather than anticipating the future. A apprentice will learn to respond to negative comments, as it can build rapport by expressing support to customers concerns. A way to support customers is by conducting post polls live on socials such as LinkedIn, Twitter or Instagram.

Creating a content Calendar: Having a content calendar is important as it saves time for marketers to publish on their chosen platform. It’s widely known that brands often create spreadsheets or more established ones such as HubSpot’s Downloadable Template for Excel.


Social Media is a forever and brands are making it a priority to expand their online presence. As a Level 3 Digital Marketer Apprentice will be involved in the marketing strategies to ensure brand growth.

At we produce guidelines, updates and information weekly that’ll help you start your career. Also, Sign up to our mailing list to receive content that’ll include offers directly to your inbox.

3 Quick SEO Tips to Supercharge Your Digital Marketing in 2021

Image of writing a post on WordPress

You’ve researched keywords, you’ve neatly added your heading tags, and you’ve had a little too much coffee. You press “post” on your latest article, and sit back for the views to — well, they’re not exactly rolling in. They’re trickling at best. But you’ve already spent hours on this content and your manager wants to see results – now. Don’t worry – here’s 3 quick and easy ways you can supercharge that post today!

Add a favicon

Screenshot of Google search results showing a favicon
A bold favicon stands out in mobile search results

A favicon is a little icon next to the url for your site – when you scroll through Google mobile search results, those tiny colourful graphics help your article pop. Industry experts Moz say a high contrast icon is a great way to stand out, and they only take seconds to make using a favicon generator. The favicon applies to the entire website, so make sure your boss is happy before adding it, but they help users visually identify your website in search results and browser tabs in a noisy world.

Make your titles snappier

Sometimes you want to keep all of those must-have keywords in your title (although don’t overuse them!). Maybe every Thursday, you post a Throwback Thursday post, or a Fab Friday Facts listicle, and you put those words in the title, for example: “ – Fab Friday Facts – 5 Ways Social Media Changed The World”.

But is it putting readers off? Moz says yes, it very well could be. In removing the boilerplate text from your title (“the parts of your title tag that repeat every single time”), you’ll create unique titles that are more interesting for the reader.

Image of writing a post on WordPress
Creating a WordPress Post

Link your old content to your new content

Your old articles were great, and your new ones are just as impeccable – but don’t neglect your old content! Update your links in old articles to your new one (where relevant) to refresh your old content. Internal links should be seamless, providing more quality information to the reader and helping them to continue their journey throughout your website.

Moz says if you’re trying to rank for a particular keyword, use Google Search Console to see which of your articles are already ranking for that keyword and add links to the new content. The hard work’s already been done, and Moz says a quick update of your articles can add relevance to your content and boost your domain authority.

Domain authority is Google’s way of checking if your content is what the reader is looking for. If you can clearly answer the reader’s question and provide top quality, interesting information, Google will reward you by pushing your content to the top of the search results pages (SERPs).

If you have a little more time, impress your employer with an in depth SEO audit to keep track of your content and see if you can fill any gaps between and within articles.

Not getting results quickly enough?

That’s normal. There’s lots of things that can affect SEO, and don’t forget – improvements to SEO can take months to show on search engine results pages. It’s not instant, but these tips are quick and easy to implement, and the marginal gains each improvement makes can push you further up those search results!

As part of a Level 3 Digital Marketer Apprenticeship, you can be sure you’re learning the latest in industry developments from experts in the field. With the SEO landscape constantly changing and evolving, staying up to date with the latest advice will help you to get results that will amaze your employer and ensure your skills are cutting edge!

5 Twitter Mistakes You Could Be Making As A Level 3 Digital Marketing Apprentice

Have you ever wondered if you’re making the most of your Twitter posts? If you could do anything more to increase engagement or interaction? Well, here’s some things you could do differently in order to help you optimise the engagement on the content you are posting.

1 – Twitter Cards

If you don’t know what Twitter Cards are, then this is something you will want to take notes of. Twitter Cards are extremely important when it comes to promoting an article, blog or product on a website. Twitter Cards enable you to feature an image with a headline which is clickable and will take you directly to the link that is attached. As well as this you can also add in copy into the box above the image to talk about your post and to give people a hint of what they will find when they click the link. On top of this, you can also opt to promote these cards as well with the use of paid ads which will boost the amount of views on the tweet and will increase the engagement.

2 – Analytics

Twitter analytics are extremely useful as they give you an insight into what posts are performing well and which ones aren’t. If you click the icon with three bars on it then you will bring up a window which will tell you the number of time the tweet has been seen, clicked on, liked and how many times the link has been clicked. If these numbers are high then you know that your post has performed well and it will give you a benchmark to build on in the future as you improve the quality of your posts.

3 – Fonts

On Twitter there is one standard font which is the same for every account. However, imagine if there were a way you could change the font on your tweets to make certain parts stand out. Well, there are many ways in which you can do this as there are websites which convert your text into fancy fonts for you to use in your tweets. This will make your tweets stand out to those who are scrolling through their feed and will make them want to read it. Here is an example of a website that can change your font:

4 – Text Format

The format of your text on Twitter is commonly overlooked as people tend to try and fit all of the copy in due to the character restriction. A lot of Twitter users will often scroll past when they see a tweet with a lot of text on. This means that you will have missed out on a lot of potential engagement. Remember to keep your tweets short and sweet and have the right spacing between sentences.

5 – Engage With Your Followers

Twitter is a platform where you can engage with literally anyone and it is important to do so in order to grow your following. It is a given that when you receive a Direct Message you need to reply as soon as possible but there are other ways you can engage with your audience. Replying to a lot of comments will bring you closer to your followers and will hopefully convert them into customers. Twitter polls are a good way to get a big response to a question. For example, if you asked your followers which they preferred in a poll then it will give you an insight into their liked and interests ultimately giving you something to build on in the future.

…And There We Go

There were five useful tips for you to use on Twitter throughout your Digital Marketing Apprenticeship. Twitter is a very powerful social media platform and, when used properly, it is a great opportunity to build on your social media presence and engage with your followers.