level 3 digital marketing apprenticeship

Email Marketing Help 5 Useful Tips To Up Your Game

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Email Marketing Help Overview

We’ve carefully selected and condensed the most useful advice into 5 key tips to optimize your email marketing strategy. This Email marketing help guide provides invaluable insights to enhance your email campaigns, covering essential topics such as personalization, testing, metric tracking, and avoiding common pitfalls. By actively implementing these tips, you can develop highly effective email campaigns that actively engage your audience and significantly increase conversions.

Tip 1: Personalize Your Emails

Personalize your email campaigns to stand out. Use the recipient’s name and tailor content to their interests. By personalizing your email campaigns, you can significantly increase the likelihood of your emails being read, while driving up engagement and conversions.

Additionally, segment your list based on factors such as location, age, gender, interests, or past purchase behavior. This way, you can send targeted messages that are more likely to resonate with your subscribers and drive action.

Tip 2: Test Your Emails

Testing your emails is crucial to ensure that they look and perform as intended. Check for broken links or formatting issues, and see how your emails will look on different devices and email clients.

You can also conduct A/B testing to compare the performance of different versions of your email. Test different subject lines, calls-to-action, or images to see which ones drive more clicks and conversions. This can help you optimize your campaigns and improve their effectiveness over time.

Tip 3: Monitor Your Metrics

Tracking your email marketing metrics is essential to understand how your campaigns are performing and identify areas for improvement. Monitor metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates.

Analyze your data to see which emails or campaigns are performing better than others, and why. This can help you refine your strategy and optimize your future campaigns for better results.

Email Marketing Help so you can Send quality emails to anyone anywhere

Tip 4: Don’t Send Generic Emails

Steer clear of sending generic emails that lack personalization and fail to cater to your audience’s interests and preferences. Instead, craft targeted messages that address the specific needs and pain points of your subscribers.

Use a compelling subject line that entices the recipient to open the email, such as “Exclusive offer for our loyal customers” or “Limited-time sale: 50% off all products”. Crafting a compelling subject line can make or break the success of your email campaign, as it can significantly impact whether or not your email gets opened.

Tip 5: Don’t Spam Your Subscribers

Avoid sending too many emails or irrelevant content to your subscribers. This can annoy them and lead to unsubscribes or spam complaints. Instead, only send valuable content that is aligned with their interests and preferences.

Make it easy for your subscribers to opt-out of your emails if they no longer want to receive them. You Must Include an unsubscribe link in every email, and honor unsubscribe requests promptly. This will help you maintain a good reputation and avoid being labeled as a spammer.

Conclusion

To conclude, implementing email marketing as a strategy can significantly enhance engagement with your audience and increase conversions. Incorporating the following five valuable tips can empower you to develop impactful email campaigns that provide your subscribers with value and support you in achieving your business objectives.

Thanks for reading our blog post on email marketing help! For more information on becoming a digital marketer, check out the assessment plan HERE. Or click to go back to the homepage HERE

Do’s and Don’ts of Social Media Marketing

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Do's and Don'ts of Social Media Marketing

Jumping into Social Media Marketing can be quite overwhelming, and with platforms constant change of guidelines and best practice it can be the ultimate feeling confusion and frustration for all marketers! That’s why we’re highlighting some of the biggest Do’s and Don’ts in Social Media Marketing, so lets jump into it…

Do understand your audience

One of the BIGGEST Do’s in marketing is understanding the audience you intend to reach and target, without this is pretty simple to understand that your campaign will probably not succeed and be sent into a totally different target market. Understanding your audiences needs and interests will be a make or break for your content, if you hit the nail on the head the targeted audience will be able to resonate with your campaign, leading on to more engagement!

Don’t fail to keep a consistent Brand Image

Just Don’t. Many brands fail to meet one of the most anticipated decisions in marketing, which is keeping your brand consistent on Social Media Platforms. Recognisability is a massive play when it comes to marketing and by using different Logos, Colours and tones of voice on social media platforms it pretty much equivalates to running separate brands. If your audience can’t immediately recognise your brand as the same across all social media sites you’re doing it wrong, just keep it simple… (if you’re struggling to develop a unique brand you can learn more here.)

Don’t leave your followers on edge…

By leaving your followers on edge, I mean not engaging with comments and messages on your social media content. Building a strong relationship is to this date one of the greatest marketing tips I can give you, this gives your brand authority and noticeability for connecting with the community you are building. By engaging with those who follow you, it encourages others to interact and engage with your other posts which is a WIN!

Do stay up-to-date

Social Media is a world which evolves every second of the day, and by staying up-to-date with the latest trends and tools you’ll be able to put your brand a step ahead of competitors. Keeping yourself educated is a great way to show off you’re marketing knowledge, additionally it will lead you to new ideas in all areas of Digital Marketing for you to explore with your brand. A great example of this is the current king of content, Short-Form content; In recent years we’ve seen this quickly excel to one of the top marketing methods with brands of all sizes jumping on the ”hype”. This has also led to the development of new tools and platforms marketers have had to go all hands in on and learn from scratch such as Instagram Reels and TikTok.

Don’t forget to measure

Analytical tools give you the answer to all your questions! If you don’t regularly analyse your social media campaigns to see what performs best, then why? By doing this you put yourself in a position to maximise your content by continuing to do what works well, additionally keeping your strategies in line with your data will slowly but surely make them more effective for your business.

Conclusion

Social media marketing is one of the most powerful tools at marketers disposal, and understanding the essentials can help you see better results from your campaigns. By implementing these Do’s and Don’ts into your Social Media Strategy you’ll be able to give your brand a solid foundation to build from. Understanding your audience, keeping it consistent, engaging with comments and staying up-to-date are key points to helping you reach your business’s goals.

If you’re interested in learning more about the world of Digital Marketing read here!

The perfect ingredients to optimise your Social Media posts

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Social media channels such as Facebook and Instagram are excellent ways to keep in touch with a wide audience and promote the latest offers and initiatives for a business. Included below are tips & guidelines to help you maintain a consistent quality of publishing across your social channels, optimising three of their main elements.

Learners pursuing a Level 3 Digital Marketing Apprenticeship will find these tips especially useful.

Optimise your Social Media posts

The Power of a Good Caption

A good caption can increase your engagement rate in big ways. A well-written caption will get users to spend more time looking at your post, and it will also encourage them to interact with the post by liking, commenting, or sharing. Remember you have only 3 seconds to grab their attention!

  • Show Your Brand’s Personality & Tone of Voice – No one likes a dry, boring caption. Instead, spice it up and add some humour; let your brand’s personality shine through because that’s what will get people to engage with your posts (resulting in a more organic Instagram following).
  • Add Context – Your caption should be relevant to your photo, adding some context to help your followers understand exactly what the picture is about and why they should care.
  • Share Inspiration – One of the biggest reasons people use social media is to find a little inspiration to get them through their day — so give them that. Take a photo of a morning cup of coffee with a nice breakfast and post it early to inspire your followers and set them up for the day.
  • Be Relatable – Make a point to understand your target audience so you can relate to them.
  • Educate Your Followers – Help your followers learn something new about the world; share captions with interesting information that’s relevant to your hotel, the location, your processes or services.
  • Include a CTA – In your caption, ask your followers to do something — leave a comment, tag a friend, or go to the link in your bio (Instagram-specific). A call-to-action is an easy way to get a little more mileage and engagement from your captions.
Optimise Hashtags # use

Using Hashtags #

Hashtags play an important role in discovering the brand, regardless if someone searches specifically for the brand name, other hashtags can aid in getting the important content out there.

Hashtags Do’s:

  • Hashtags should primarily be used on Twitter and Instagram (Facebook does not support discoverability via hashtags in the same way the other platforms do).
  • Numbers are allowed in hashtags. However, spaces and special characters, like $ or %, won’t work. The ideal number of hashtags for Instagram captions is 5-10, and Twitter is 3-4.
  • The ideal hashtag length is around 11 characters but generally stick to hashtags less than 24 characters long.
  • Instagram favours the use of # that have less than 250k posts, avoid # with over 250k posts on them.

Hashtags Don’ts:

  • You want to avoid hashtags that are overly saturated or underused. (Over 250k/Under 100).
  • Don’t add hashtags that are not relevant to your content or too broad eg #BeHappy #Socute #Love etc.
  • Don’t use # you haven’t researched and checked what content comes up when you type them.
The importance of photography

Why is photography important?

Photography has a critical role to play in conveying what we mean across each of our brands and in uniting our social execution around a single brand. Our imagery should be inviting and aspirational. It should have a clear sense of place, as well as a sense of humanity so that potential guests can imagine themselves in each unique destination. Regardless of the photography source, the photography we use should tell a story and document the most memorable elements of the guest’s experience.

Below are some best practices on how to use photography in your social media handles:

  • Use your mobile device! One of our greatest tools, smartphones can take pictures from anywhere and, when used correctly, can produce photos with quality sufficient for social media.
  • Embrace negative space -“Negative space” simply refers to the areas around and between the subjects of an image –and it can take a photo from “good” to “great.” Negative space also gives us the ability to overlay copy on top of the image, without overlapping focal points.
  • Find different perspectives -Taking photos from a unique, unexpected angle can make them more memorable – it tends to create an illusion of depth or height with the subjects. It is recommended to use as much natural light as possible.
  • Seek out moments of accentuated lighting, such as early morning and late afternoon (“Golden hour”). Sunset and sunrise provide the best light to capture beautiful spots like rooftop bars, outdoor terraces or pools. Depending on the direction of the light, it lends itself well to revealing textures, shape and dimensionality which we would otherwise miss in the photograph.

Following these tips, you will be able to produce better quality content on your Social Media handles and demonstrate this competency if you have enrolled in a Level 3 Digital Marketing Apprenticeship! Would you like more tips? Why not read more helpful articles on digital marketing over on our blog?

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Technical aspect required for a Level 3 digital Marketing Apprenticeship

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When undertaking a Level 3 digital marketing apprenticeship you will be required to understand a range of different technical aspects. This can be challenging for a new apprentice however in this blog I have broken down a few of the technical, skills and knowledge required which will be required in order to gain your qualification and they ways in which you can develop these skills helping you succeed in your digital marketing career.

Level 3 Digital Marketing Apprenticeship''

Understanding SEO is key for your Apprenticeship

Firstly, you will be required to understand how SEO works and what are the best practices you can use to help improve your company’s SEO, this at first may seem scary to a newbie digital marketer however here are few tips which helped me. SEO stands for Search Engine Optimisation, explained simply this is the process of optimizing a website with relevant information and data to improve a company’s search rank. One easy way of improving SEO is by including as many keywords as possible on the website. There are so many different websites which can help you easily check your company’s SEO, I personally liked to use … when I was undertaking my apprenticeship in digital marketing so would recommend this one to any newbies. Not only this social media is ever changing meaning a lot of the technical aspects will change and develop therefore you will need to be able to understand how to find out new trends and developments within the industry and how new practices can be beneficial. There are range of different social media pages which share recent developments here are list of my top 3 accounts to follow Socialstauk, digitalmarketingtrending and Gary Vee. Excitingly we here at Apprentice Tips also have a mailing list which in the next coming weeks we will begin to share more about the latest developments within this field, so head over to our main page after finishing this blog and sign up to our newsletter so you don’t miss out and if you are already subscribed then keep your eyes peeled for some great new content.

Google Analytics

Another technical aspect you will be required to understand is google analytics this is because not only will you need to show you know how to use google analytics as part of your competencies document you also will need to take a test on google analytics as part of 1 of the 3 exams you are expected to take. Therefore, it’s really important you are able to use Google Analytics effectively as this is such a key technical development within your apprenticeship, from being able to understand basic data such as page views to being able to create reports regarding your company within Google Analytics. Again at first this may seem overwhelming however google analytics is actually very cool and insightful tool it really does help you get a better insight in your how your business is performing. Therefore doing research on google analytics is key in making sure you become a digital marketing whizz, I would suggest getting used to the app first and then taking some of the amazing and insightful mock test they have to offer. Not only this but over on Googles Analytics official YouTube account they have so many insightful videos for beginners.

Level 3 Digital Marketing Apprenticeship''

Overall being a newbie in the digital marketing world at first can be scary with all the technical aspects required, however the more you develop your skills and knowledge within this field you will become an expert in no time and most importantly remember as an apprentice you are not alone !! your tutors are there to provide you with all the support that you need so if you ever feel lost or unsure always reach out to your tutors and they will be happy to help.

Good luck on your Digital Marketing Apprenticeship and hope to see you again on our next blog post.

Top 3 Tips for the ‘Implementation’ Competency

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  • apprentice tips logo

Have you just been introduced to the concept of the Summative Portfolio? Or are you part-way through your apprenticeship looking for some competency advice? Well look no further! This blog provides you with some great top 3 tips for the ‘implementation’ competency and will be your go-to resource when completing your portfolio.

Firstly, what is the ‘Summative Portfolio’?

The Summative Portfolio is a documented piece of work completed over the course of an 18-month Level 3 Digital Marketing Apprenticeship. Within this portfolio, there are a list of technical competencies required to tick off, supported by a variety of evidence to showcase completion. The portfolio itself is one out of four assessment methods used to measure the overall performance of the apprentice. The other three methods are the synoptic project, employer reference, and interview. These four together contribute to the overall End Point Assessment (EPA) where a final grade will be granted based on the above factors.

image showing ideal work desk set up with the help of the top 3 tips for the 'implementation' competency

What is the ‘Implementation’ Competency?

A part of the portfolio that many people struggle with is ticking off the Implementation competency. As per the occupational brief, to achieve a minimum of a pass, you ‘must be able to build and implement campaigns across at least 3 different digital media, including social media platforms’.

The different digital medias, and some accompanying digital campaign examples are:

  • PPC – Google Ads, search PPC
  • Display – Google Ads, display/video
  • SEO – On page SEO keyword research
  • Email – Email marketing newsletter campaign
  • Social – Paid Social ads e.g. Facebook
  • Affiliate – Affiliate marketing
  • Mobile Apps – Mobile app development

You wouldn’t be the first (or last) person to think that the above sounds complicated! So, let me introduce you to my Top 3 Tips for the ‘Implementation’ Competency: Creating a Plan, Job Shadowing, and End to End Responsibility.

My Top 3 Tips for the ‘Implementation’ Competency

Tip 1 – Create a Plan

This is one of the most important things to do from the offset – plan. It’s vital you have a framework in place to work towards. A good plan will consist of input from yourself, your line manager, and your coach. An especially great way to initiate this is by having a meeting with all three parties together. You should talk about what will be possible in your current role, the time it will take to complete the implementations and, if required, possible scope to shadow other teams (advice in Tip 2). Not only will creating a plan keep you on track overall, but it will also help to utilise your time effectively, as it will be time to submit before you realise!

Tip 2 – Job Shadowing

If your current role is limited in meeting a variety of implementations, then you will need to work with colleagues elsewhere to achieve these campaigns. Firstly, establish which implementations are outstanding and ask your manager to identify a team or colleague who can help. Then, ask your line manager to send an email outlining exactly what is needed from the other team to assist and arrange a convenient time for you to spend in their presence. This can be done face to face or remotely through tools such as Microsoft Teams, Zoom, and Loom.

Tip 3 – End to End Responsibility

A key part to the implementation competency is demonstrating that you have managed a campaign from beginning to end. During this process you may identify some gaps to fill e.g. working with the team that is responsible for XYZ. To evidence this end-to-end involvement, you must have screenshots in your portfolio with annotations explaining this step-by-step process. A great way to navigate this is by keeping a folder of screenshots, or by adding them to your portfolio document in chronological order, later coming back to write up the annotations.

Conclusion

Hopefully you are now crystal clear with what the Implementation competency requires and have taken on board my 3 top tips. But don’t worry if you’re still a bit confused; it takes time to fully understand what is expected. A great further read is this guide to a successful portfolio which provides detail about the portfolio and provides some additional tips.

If you found this post helpful, there’s a high chance somebody else in your network might too! Please share it to your socials and tag us @apprenticetips.

Finally, check out what else we’re up to on our socials via our LinkedIn and Twitter pages.

Digital Marketing: Do’s & Don’ts of social media

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If you are looking for the perfect guide to posting on social media then you’ve come to the right place, here are all of the Do’s & Don’ts of social media. With social media platforms constantly evolving it’s hard to keep up with best practices and how to create a successful channel. We’re here to help.

DO: Know your audience

As a digital marketer it’s so important to know your audience, every platform is different so it is important that you were tailoring your content depending on which audience you were talking to. I’ll give you an example, LinkedIn, this is a platform where professionals are looking for jobs or hiring so this is more of a formal channel. For this platform you’d think about having some long form content posts example blog posts but you would make the preview text very snappy. This content would need to be authentic and reputable.

On the other hand, we have TikTok the most popular platform to date, for this platform you would create short form content which would need to entice your audience within the first couple of seconds.

DON’T: Excessively use hashtags

Hashtags can be a great feature to use in your social posts to boost visibility when used in the correct way however, you should not use hashtags excessively. This can be irritating for users and using hashtags that aren’t related from your post can be misleading.

DO: Have consistency

When posting on social media it’s important that you are consistent in order for your audience to recognise your brand. With the tone of voice and branding, you need to be recognizable to gain visibility from you intended audience. This means posting a certain amount a week, using your branding throughout your posts, and having a tone of voice tailored to the particular audience you are trying to reach.

DON’T: Ignore the data

Data is a really important part of marketing as it reviews, monitors and analyses all online activity and provides recommendations and insights to others. If you’re struggling to get your content to reach your intended audience, it could be that you aren’t producing the right content for them, this is where data can come in. There are so many great tools which can breakdown your posts analytics, for example Sprinklr. This can show your engagement numbers including likes, shares, comments, and your reach numbers. From this you can spot patterns and trends and tweak your content to make it appropriate for your audience.

DO: Regularly interact with your audience

It is important to respond to your audience in a timely and positive matter as this will affect your online reputation. You should respond to the needs or requests of users publicly as this is a crucial step into gaining the trust and building relationship with current and future customers. This doesn’t always have to be a boring or formal reply it could be a relatable message back to a comment about one of your posts. In addition, in more recent years businesses are starting to communicate with other businesses publicly in a comedic way, this increases brand awareness and is a free source of publicity.

DON’T: overshare content

It’s great to be active on your social accounts however it is possible to Overshare and push users away from your platforms. You must make sure that you aren’t posting unnecessary content too much as this will lead to your user is getting bored and irritated with seen the same content. A good idea is to keep up to date with trends as you know that your viewers will find the content relatable and enjoyable. Another tip is to test and trial what works for your business in terms of posting over time you will be able to find out what works for your audience and what doesn’t.

If you have found this Do’s & Don’ts guide of social media useful, feel free to check out more of our content including how to start to start a career in digital marketing without a university degree.

For more information on digital marketing apprenticeships and other apprenticeship courses, head to our main page below

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Level 3 Digital Marketing Apprenticeship

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Get your career started in the realm of digital marketing and gain all the information needed to be the best at it.

Become the marketing expert you’ve always wanted to be

Level
Level 3 Digital Marketing Apprenticeship

Duration
This Apprenticeship typically lasts for 18 months

Overview:
We are looking for someone to join us in the Digital Marketing world as an Apprentice, in return for a industry recognised certificate. We hope you can join us in all different aspects of marketing such as Mail marketing, Social Media marketing, SEO Etc.

A digital marketer’s main responsibility is to define, design, develop, and carry out digital campaigns on various online and social media platforms in order to promote consumer acquisition, engagement, and retention. A digital marketer often works in a team environment and is accountable for some of the aspects of the broader marketing strategy or campaign. The marketer will follow marketing briefs and guidelines while working. They typically answer to a marketing manager, an IT manager, or a manager of digital marketing.

The below table shows what the apprentice will be studying during their apprenticeship.

The information above was taken from the Institute For Apprenticeships. Feel free to have a look in more detail on their website listed below.
https://www.instituteforapprenticeships.org/apprenticeship-standards/digital-marketer-v1-1

Entry Requirements:
The selection criteria will be determined by each firm independently, however they may include GCSEs, A-Levels, a level 2 apprenticeship or any other relevant qualifications and/or any relevant experience. Employers will tend to take on board people who has a passion for digital and social media.

Day-To-Day Tasks
The apprentice will take in many different tasks starting from creating looking at client brief’s and creating media plans to posting the assigned content and reporting beck to the client on performance. As the apprentice gains more experience they will also be making optimisations for these campaigns in order to see better results. As well as doing this. the apprentice will be creating their Portfolio. This will consist of several projects they have taken part in and will help the assessor give them their final grade towards the apprenticeship.

The apprentice will also be gaining an insight in to coding and the importance of it. Although the most known ways of marketing is through social media, SEO and coding also play a very big part in it too. This Digital Marketing apprenticeship caters for all other aspects of marketing as well as social media.

If you want to find more information and resources about apprenticeships, click here.

Digital Marketing Apprenticeships – No Degree

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Digital marketing

Start Your Career In Digital Marketing Without A Degree 

Have you been looking for a path within digital marketing but worried that you may have to go to university? Well here is information on how you can break into the digital marketing industry without a degree with tips directly from ApprenticeTips.

Digital Marketing Level 3 Apprenticeship

Firstly, let’s define what exactly is digital marketing. Digital marketing predominantly focuses on promoting brands to connect these brands with potential customers using digital platforms such as the internet and social media. This may sound very technical and almost impossible without going to university, right? However, there are now ways that you can learn the technical skills and knowledge needed to break into digital marketing while getting paid too! A Level 3 Digital Marketing apprenticeship is the path to take if this sounds fitting for you! With a level 3 digital marketing apprenticeship, you will learn directly from digital marketing specialists and specialised digital marketing mentors from your training provider to help guide you through the apprenticeship. You can also receive life-changing opportunities to advance into your career while earning a salary wage!

As mentioned before, digital marketing predominantly focuses on promoting brands to connect with customers to encourage them to use or purchase your services or products. Therefore it is pivotal that you understand the customer lifecycle journey. This is a topic that you will learn within your digital marketing apprenticeship, so read on for a head start!

The customer lifecycle journey refers to what stage a customer is at once a customer has a need or curiosity within the buying process of this product or service. This helps to understand the most efficient digital marketing strategy you can use to achieve a sale.

Reach

The first stage within the customer lifecycle includes reaching. This is when a customer identifies that they have a need or interest which will cause them to browse for a product or service. This is the brand’s opportunity to bring awareness to the customer that your brand, products, and services exist so that they can opt to interact with your brand! Here you can reach brands through a variety of digital marketing strategies, such as conducting a paid social campaign, or through optimising your website well enough to reach the customer.

Acquisition

This is when the customer has been made aware of your brand and you now have their interest. Although this sounds exciting, you must have very compelling and clear content. It is that you are advertising so that you win over their interest as they are not 100% certain just yet that they would like to purchase your product or service. Here, you must ensure that you stand out from your competition so that customers can opt for your brand!

Conversion

Here you have convinced the customer to purchase or use your services as they transition from considering purchasing from your brand, to actively purchasing from your brand. You must ensure that it is easy for them to do so so that this can be a returning customer!

Retention

Here, you want to ensure that you are doing everything that you can to maintain a relationship with your customers! You can use techniques such as upselling, cross selling and discounts to returning customers to entice them to continue to purchase from you. 

Loyalty

This is where all companies and brands desire to be. This is where your customers now become advocates for your brand and are now more likely to refer your services to friends and family.

And just like that, you have learned some fundamentals that you must know to excel in your Level 3 Digital Marketing Apprenticeship! You can find more information regarding digital marketing apprenticeships here.

Digital Marketing Apprenticeship – Technical Knowledge and Understanding

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Digital Marketing Apprenticeship - Technical Knowledge and Understanding

Do you want to see a summary of two of the types of skills and content you will learn while on the Level 3 Digital Marketing Apprenticeship? Well, look no further! In this blog we will be going through some different types of technical knowledge and understanding you will be learning, whilst completing your Level 3 Digital Marketing Apprenticeship.  

Digital Marketing Apprenticeship - Principles of Coding

Digital Marketing Apprenticeship – Technical Knowledge and Understanding – Principles of coding

During your Level 3 Digital Marketing Apprenticeship, you will be taught about the principles of coding. Here you will be taught via group video call or in person the basics of different coding languages, such as HTML CSS and Javascript. As a Level 3 Digital Marketing Apprentice, it is a key topic to ensure you understand before stepping out into the working world. This allows you to understand how you can improve websites for SEO purposes, uploading content to a site and optimising your site. 

Firstly, we will provide a summary of the different types of coding languages you will learn while being taught your Digital Marketing Apprenticeship – Technical Knowledge and Understanding.

HTML:

HTML stands for HyperText Markup Language. HyperText Markup Language is a markup language that provides structure to a website. Allowing a user to place: titles, text, images, links, lists, alt tags and much more within their site. 

Examples of different HTML code:

h1   /h1

H tags allow users to add titles to their websites. These not only prioritise in size (H1, H2) but also show crawlers which titles are most important. This is key for SEO as it shows a clear structure to your website that is easily readable. A crawler is a name given to a program used by search engines that traverses the internet to collect and index data.

<p>   </p>

P tags are used to input copy onto a site, this is where a user will provide the written copy that matches the rest of the content. Make sure that you include keywords into your copy as this shows SEO ranking that your content is useful and relevant. For example one of my keywords for this site is ‘Digital Marketing Apprenticeship – Technical Knowledge and Understanding’. 

CSS:

CSS stands for Cascading Style Sheets. A Cascading Style Sheets that allows a user to create and edit the visual representation of a website. Done by using a stylesheet and linking this back to the main HTML page. Providing two separate sheets, one for structure and one for style, without being congested onto one sheet. 

Example of CSS code:

h1 {

  color: white;

  text-align: center;

}

As you can see the language style of CSS is different to HTML. In the example provided, this will allow a user to change the styling of the h1 title. As shown in the HTML code examples. Color allows a user to change the colour of text, and text-align allows the user to decide where along the page you would like the title to be positioned horizontally.

JavaScript:

JavaScript is often known as JS. The scripting language can update and change both HTML and CSS. JS can calculate, manipulate and validate data.

Example of JS code:

<p> id=”demo” JavaScript can change HTML content. </p>

<button type=”button” onclick=’document.getElementById(“demo”).innerHTML = “Hello JavaScript!”‘> Click Me! </button>

What this function will do is change the HTML code (p tags) from saying ‘JavaScript can change HTML content’ to ‘Hello JavaScript!’. This is done by the addition of the button code recognising that once clicked ‘onclick’ to change the copy. It recognises which p tag to change via the ‘id’ within the p tag. 

If you are interested in finding out about more code, have a look at w3schools. Here you can try different coding exercises, and prepare yourself for your principles of coding lessons.

Digital Marketing Apprenticeship – Technical Knowledge and Understanding – the Customer Lifecycle

Another topic you will cover within your Digital Marketing Apprenticeship – Technical Knowledge and Understanding, is the customer lifecycle. Understanding the customer lifecycle is a key component of any Digital Marketing strategy. This is because it allows shaping content to the right audience, as well as understanding where in the market to organisation strands.

Reach:

The customer becomes aware that they have a problem or service that they require and looks for companies that can help resolve their problem. This is your opportunity to ‘reach’ a customer and be that solution. Here you can create content to be visible to a customer through search marketing: either through owned (website), paid (Paid Per Click campaigns on Google trends), or earned (shares and likes of content). 

Acquisition:

At this point, you have an interested customer. The customer is actively considering whether or not to purchase the product or service that you offer. This is the stage where you have to stand out and show that you are better than the competition.  This can be done by listing how you are better, providing deals and showing customer satisfaction. 

Conversion:

In this stage, this is where the customer has converted from considering and becoming a customer through purchasing or signing up for a service. Make it as easy as possible for the customer, hopefully selling them as much as possible or providing them with the best deal. 

Retention:

Here you want to do everything you can to maintain a relationship with the customer and sell to them more. It is easier and cheaper to keep a client than it is to acquire a new one, this is because they know and trust the company’s product and service. You can use email marketing to offer promotional deals, as well as recommend products and services that might suit them. 

Loyalty: 

This is the dream stage to be in the customer lifecycle and should aim to have this with all of your clients. At this point, your company has made such a good impression on the customer, through sales and excellent customer service. The customer is now an ambassador of your brand and actively recommends your products and services to others. 

Conclusion

As you can see from the topics provided above, there are many interesting topics that an apprentice will learn while completing the Level 3 Digital Marketing Apprenticeship. An apprentice will learn how to create content and market products and services. That will help generate revenue within a key, being a key part of any organisation. Having this knowledge and skills will help any individual when it comes to growing a business or achieving sales. 

If you wish to learn more about the overall Digital Marketing Apprenticeship – Technical Knowledge and Understanding. Please enjoy reading the content provided here and discover more about the digital marketing apprenticeship.  

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Your Guide to Becoming a Digital Marketer Without a Degree.

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If you have wanted to join the fast-paced world of media and advertising but want to know if there are other pathways beyond university, you are not alone.

The Level 3 Digital Marketing Apprenticeship offers candidates a pathway to entering the media industry. You will be able to gain proficiency as you learn on the job with support from course materials and mentors.

Digital Marketing involves the promotion of products and services through a variety of multimedia channels to reach users through mobile technology. Digital Marketers work to inflate sales and brand knowledge, whether it be for their particular business or as part of an agency outsourced to multiple clients. They define the media and advertising profession and are part of the ever-growing industry.

Digital Marketing is typically broken down into three areas of specialization: Search Marketing, Social Marketing & Programmatic/Display. Level 3 Digital Marketers will gain skills on all 3 marketing professions before being able to specialise in their preferred channel.

As a Digital Marketer you will be responsible for the setting up and optimisation of campaigns on various platforms, ranging from Google Ads for search marketing, Meta and TikTok for social and Dv360 for programmatic.

Digital Marketers need to possess strong attention to detail as they are responsible for launching campaign’s supported by large amounts of media budget. Day to day responsibilities vary between employers and between self-marketing and agency teams.

Level 3 Digital Marketer Candidates will explore both organic and paid forms of digital marketing, ranging from Search Engine Optimisation (SEO) and upkeeping organic content on site and social media to launching and optimising paid campaigns on platform.
They will gain proficiency on paid media platforms and will learn how to track campaign performance and infer optimisations to ensure their businesses target audience are being reached maximally with minimum cost.

Digital Marketing teams typically consist of professionals who specialise in particular channels. As a digital marketer you will work alongside your team to maximise your multi-channel campaign strategy. You will be expected to collaborate with IT specialists within the analytics and ad operation teams to ensure the tracking of user metrics and campaign performance.

Digital Marketers require an analytical mind to be able to learn from past campaign performance and improve for future activity. Within an agency you will collaborate with one, or multiple clients, and will be liaising with clients in providing campaign performance reports, post campaign analysis’s, handling financing and giving input towards content direction.

The role of a digital marketer is ever-changing and fast paced. It is consistently exciting and offers beneficial challenge and experience to grow.

Find out more below on how to apply to join the Level 3 Digital Marketer Apprenticeship.

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