Ellen Smith

Digital Marketing Apprenticeship: Boosting Social Media Engagement

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Social media engagement

What is Social Media Engagement?

A term heard throughout the apprenticeship of a digital marketer. A measure of how well an online business or brand is doing in its social media efforts. Engagements are shares, likes, comments and any other interactions. Historically, engagement has been a common measure of social media success.

How is it calculated?

Total engagements / Total followers X 100

Tips for better Social Media Engagement

Know your audience – Research into who it is you want to target and find out their interests, what platforms they use and at what times. There is so much you can learn from researching the target audience!

Create interactive content – The more engaging the better! how many times have you gotten sucked into random BuzzFeed quizzes? Interactive content is great because it can create emotions of curiosity, excitement and fun.

Use a social media management tool – Tools such as Hootsuite or Meta business Suite not only allow marketers to plan and schedule content best to fit their audience but also provide analytical features. This means you can track how well campaigns and posts are doing for future success!

Know the difference between Reactive and Proactive Marketing – Marketing campaigns that are proactive require specific preparation before release, while marketing campaigns that are reactive respond spontaneously to current events. Use both accordingly!

Respond quickly to queries – Customer service is key. You want the customer to feel valued always respond in a professional, timely and friendly manor. Keep inline with bet industry practice and your business or brand social media policy.

Somecontent ideas for boosting social media engagement:

  • Host Q&A’s
  • Repost / share relevant content
  • Use National days
  • Follow viral trends
  • Host a challenge
  • Repurpose old content

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Level 3 – Crop Technician Apprenticeship

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Crop Technician Apprenticeship - Agricultural.

Why Choose an Agricultural Apprenticeship?

In fact, Agricultural and horticultural industries account for more than 14% of the British GDP, as they are the foundation for both the food and landscaping industries. Thus, they offer a wide variety of career opportunities both in the UK and abroad.

What is a Crop Technician Apprenticeship?

During the crop technician apprenticeship, you’ll be responsible for optimising crop or plant yields through establishment, management, harvest and post-harvest operations, while maintaining and improving the surrounding environment. You’ll also need to keep up to date with technological advances and new innovations.

What will I learn from an Agricultural Apprenticeship?

TaskSkills
Overarching Promote and maintain health, safety and security
Manage accurate records within the workplace.
Maintain and operate machinery and other equipment to allow safe and efficient operation.
Crop Establishment Prepare seed bed/growing medium for maximum growth potential.
Carry out relevant establishment of crops for efficient growth.
Vehicle Operation Competently operate (to the equivalent of a certified level) a relevant vehicle used in the business.
Crop Management Control of pests, weeds and diseases including safe use, application and storage of chemicals.
Carry out plant nutrient application and/or irrigation tasks if applicable to aid growth of crop.
Harvest Carry out harvesting operations including assessment of timing and quality.
Appropriate harvesting techniques to match crop condition and quality requirements.
Operate to high levels of hygiene.
Storage Store crops in suitable conditions to maintain quality.
Maintenance and Preparation Soil/substrate maintenance tasks to ensure efficient and healthy growth of the crop/plant.
Soil/substrate sampling and acting upon results as appropriate to ensure nutrition is correct.

Apprenticeship Details

Duration: 24 months

Level: 3

Entry requirements: There are no previous qualifications required. Although you must have the attitude and ability to develop the required skills and knowledge during the apprenticeship. This is usually be tested in an application/interview process.

Alternative job titles: Arable technician, Horticulture operative.

EQA Provider: Ofqual

Certificates awarded

Level 2 Awards in: Safe Use of Pesticides – On completion of the pesticides foundation unit above also choose one of the following units:

  • Boom sprayer, mounted, trailed or self-propelled equipment
  • Granular applicator equipment
  • Handheld applicator equipment

Level 3 award in Emergency First Aid at Work – Apprentices without Level 2 English and Math’s will need to achieve this level prior to taking the ESA.

Behaviours of an Apprentice

It is important for apprentices to develop a diverse set of personal skills and behaviours in order to succeed in their chosen profession. Some of these include:

  • A strong work ethic
  • Adaptable
  • Effective communicator
  • Team Worker
  • A good awareness of safety

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