How to Improve SEO in 5 Simple Steps

The acronym “SEO” on a plain white background

Why is SEO Important?

SEO, also known as search engine optimisation, is the process of improving your website in order to increase its visibility on search engine results pages (SERPs). SEO is vital to every online business, whether you have an e-commerce website or run a blog like us, search engine optimisation can benefit everyone. The better visibility your site has, the more traffic and new visitors you will get to your website, and we all know that increasing organic traffic is one of the most important tasks in digital marketing.

Improve SEO in 5 Easy Steps

  1. Research relevant keywords
  2. Improve website speed
  3. Optimise page content
  4. Optimise title tags and meta descriptions
  5. Build links

Research Relevant Keywords

Keywords are the ‘key’ to successful search engine optimisation. Keywords are used by potential users and customers every day. When you’re using a search engine, what are you searching for? Most of the time you are using keywords to find relevant results, you probably used keywords to find this blog! That is what makes keywords the foundation of SEO.

So how do you perform keyword research? Researching for relevant keywords is easy, there are loads of keyword researching tools available to help you in your search for the perfect keyword list. The first tool we suggest is Google. 5,6 billion searches are done on Google every day, so where is a better place to find keywords. You can use features such as auto-complete search, ‘people also ask’ section, and top search results. These features from Google show what potential customers are searching for, helping you to get in the mind of the customers.

You can also use keyword research sites to help you find the best keywords for your business. The benefit of keyword research sites is that you can see search volume and difficulty. The volume shows you how often that keyword is searched for, this is useful because you want to get a high volume of searches, however, you need to take into account the difficulty of the word. Keyword difficulty refers to how easy it is to rank for that specific keyword. If you are a small business it will be easier for you to rank in SERPs for low volume, low difficulty keywords. One free keyword tool you could use is Uber Suggests.

Once you know which keywords you want to rank for it will make SEO seem a breeze!

Improve Website Speed

Improving website speed can be difficult, that’s why we have one simple tip anyone can do that will help you improve your website speed instantly! This tip is to remove any images that are over 300KB and replace them with images that have a smaller file size. Large file size images take longer to load, this can result in pages that aren’t fully loaded and can also cause page shifting when they finally do load in. So now, you may be wondering how do you make image sizes smaller? It’s easy, there are hundreds of free sites that you can use which will make your images smaller, all you have to do is upload the image. One site we suggest is Reduce Images.

Optimise Page Content

The second step you can take to optimise your page content is to add image alt text. Image alt text is copy that appears in place of the image if that image fails to load, it also helps webpage crawlers understand what the image is showing and how it relates to the content on that page, in turn, this will improve your ranking. Image alt text is important to get right, you want to be detailed while not having too much text. Using keywords in your image alt text can also help with boosting your page rank. Below we have attached an example of good and bad image alt text to give you a better idea of what it should look like.

A small Jack Russel dog sitting in front of a pink background

Bad Alt Text: “cute small dog pink background”

Good Alt Text: “A small Jack Russel dog sitting in front of a pink background”

Optimise Title Tags and Meta Descriptions

Optimising a title tag and meta description is just like content optimisation, all you need is relevant keywords for the content. When you have your relevant keywords, you are able to create your title tag. You want this to be similar to the page title, and you want to use similar keywords in your title tag that you use in your page content. Doing this allows search engines to understand the content of your page, and will rank it highly for being consistent in its messaging. 

Meta descriptions are harder as they are longer summaries of the page, but make the most of this space. Meta descriptions should keep between 140-160 characters long. This gives you enough room to hit a few keywords and give a brief summary of the contents of the page. When writing your meta description keep in mind your USPs (unique selling points) this is a feature search engines will praise you on. You want your description to be a compelling argument as to why someone should click on it. Below we have added an example of a good and bad meta description. 

Good meta description: “Find all of the best phones and tariffs on the official Carphone Warehouse site – Shop Apple, Samsung, Sony and Google for a new phone with all the latest deals”

Bad meta description: “Apple iPhone 6.9” screen touch screen face ID, 11th gen great deals O2, Three and EE. Shop Carphone Warehouse”

Building Links

Last but not least is linking. Building inbound links allows Google to see how trustworthy you are, if you have inbound links coming from big, trustworthy companies, then Google is more likely to see your website as credible and so will increase SERP ranking. One easy way of building these links is through affiliate marketing sites such as Awin. Affiliate marketing is when you gain publishers to put ads on their website for your company, and they get a commission from doing this, these commissions can be from sales made or generated leads. By using affiliate links you are able to communicate with big and trustworthy companies to give a larger online presence to your brand and website. It also allows you to choose whose site you have links on, meaning you can pick websites and pages related to your company.

You can also do external links, this is where you add links on your website to other websites. By doing this you further increase the credibility of your website, while also improving the reader’s experience by providing them with outside references.

In Conclusion

In conclusion, SEO doesn’t have to be as hard as it looks. If you follow these 5 simple steps, whether you’re a business owner or are doing a digital marketing apprenticeship, you can increase organic traffic with ease. 

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Top 10 Tips for Entering the World of Digital Marketing

Introduction to Digital Marketing

Digital marketing can seem daunting when you haven’t studied it or don’t have experience, but in reality, it’s easier than you think, and an apprenticeship will teach you all you need to know. That’s the dream of working while studying, you’re getting the experience of the job, while learning all about how to be a digital marketer.

Whether an apprentice or an employer, you can learn how to support an apprentice or how to succeed as a digital marketing apprentice.

So, if you’re interested in digital marketing, but think you don’t have the experience to go for it, then keep reading and listen to these top 10 tips for entering the industry.

Digital Marketing in action

Digital marketing Industry

Digital marketing is one of the best industries for an apprenticeship. You have the choice of countless great courses, with different specialisms and so many companies who offer apprenticeships.

Digital Marketing is simply the promotion of a business or brand, by using digital channels such as search engines, social media, websites, or apps. Companies big and small use it and today it is almost essential to a company or brand to gain customers. Our world has gone online and now that we’re on we’re dependent on the internet for most things we do.

In digital marketing you can learn about every aspect of the marketing journey from the finances to the creation of an ad, it is a large area where you can excel when you put your mind to it.

Top 10 Tips

  1. Communicate – communication is always key to any role or apprenticeship, and this is no different. Communicating how you’re feeling and what areas you are enjoying is key to a digital marketing apprenticeship, you don’t want to get stuck in PPC if you love Paid Social. So, communicate to your team, to your managers and let them know what you enjoy and how you’re getting on with your apprenticeship.
  2. Don’t limit your learning – you might immediately fall in love with SEO, but make sure you try to learn a little bit of all channels. It will help you in the long run to have a broad knowledge within the industry and will look great on a CV too.
  3. Work collaboratively – ensure you are always working with others, whether in other teams or your superiors. It will help you get tasks done quickly and you will learn so much more by working alongside others than working alone.
  4. Always ask questions – questions are essential to development. No matter how silly a question may feel, ask it! You will only ever learn from asking questions and there will always be someone who knows more than you who will help you succeed later on.
  5. Don’t be afraid of excel – excel is important in a lot of industries, but especially digital marketing. You need to be able to analyse campaign performance, to use formulas, pivot tables and you will get the most out of your apprenticeships when you learn how to use tools like excel. Also, you will always use this skill, no matter where you go.
  6. Follow the trends in the industry – this will be helpful when communicating with clients and working on new briefs. You need to be aware of what is working well in the digital marketing landscape and what is failing, this is always going to play into your role.
  7. Data is your friend – data can seem daunting, and no one likes numbers on a page, but once you get the hang of how to analyse it and how to work with the numbers in front of you, you will never look back. Learning to analyse data will become a very beneficial skill.
  8. Be confident in your abilities – its hard to feel confident as an apprentice, but be proud of yourself, you are learning and working and constantly picking up new skills. Apprenticeships can be hard work and you should be confident in what you’re learning, and if you’re not then tip number 4 always comes in handy to help your confidence.
  9. Embrace the opportunity – apprenticeships are great for progression, so really embrace the role and the learning and you can go far in your career.
  10. Be positive and have fun – if you work hard, you can play hard! Apprenticeships push you beyond your limits and they ensure you learn a lot, but digital marketing is fun and it should be an enjoyable experience.
Logistics behind marketing

Skills available to learn

The skills you learn on digital marketing apprenticeships are not only incredibly useful for the world of digital in marketing and in other industries, but you will gain valuable life skills and people skills which are transferrable to any career. You need to be willing to work with others in order to succeed and build your knowledge, but once you do, you can learn anything from web analytics to email marketing.

Conclusion

Digital marketing has so much to offer to anyone who wants to begin an apprenticeship, and these tips will help apprentices excel. They can also help employers guide apprentices and support them through their courses. Have these tips helped you believe you can begin an apprenticeship in digital marketing? Then now is the time!

Teamwork

Level 2 – Healthcare Support Worker

Have you ever thought of working in the healthcare industry? Or have you ever wanted to help those in need? Don’t look any further. This level 2 healthcare support worker apprenticeship requires no specialist education or previous experience. If you like taking responsibility and caring for others, then you would be the perfect fit.

This apprenticeship covers a whole manner of skills and high-quality behaviours which will make you a competent and job ready healthcare support worker.

Healthcare support worker in action

Job Profile

Healthcare support workers, work together in a team to provide quality care for individuals. Within 12-18 months you will have the capabilities to provide compassion and healthcare for individuals who cannot care for themselves. You will be fully qualified to carry out clinical duties, monitor conditions of those who are unwell, check progress and comfort of our patients to provide valuable health and social care.

Responsibilities and Duties of the Role

The role will enable you to take on a lot of responsibility and work closely with other care workers and patients. In order to progress, you will learn relevant standards and policies for this workplace, including the Code of Conduct for Healthcare Support Workers and Adult Social Care Workers in England. Throughout this apprenticeship you will have constant support in order to achieve the highest success. We will also ensure you gain your Care Certificate which will form the fundamental skills you need to provide the best care.

Behaviours and Skills you will learn

You must treat every patient with the most compassion and dignity, respecting every individual’s belief, culture, and values. This job will require you to show empathy to the patient’s situation, to their families and show respect to everyone around you. At times this job will be tough, and you will face challenges, but working alongside the rest of the team, you will end up resilient against any tests that come your way. We ensure our teams are always supported throughout their days and once you learn to adapt to your surroundings, you can thrive.

The skills available to learn along the way are indispensable for any career and they will enable you to excel in this apprenticeship and any later role you may take on. Some examples of the skills learnt are:

  • Communication – communicating with individuals, their families, your colleagues and healthcare professionals. This will become so important to your role as you can make yourself and others understood, you may resolve conflicts with smooth communication, and you will be able to handle sensitive information which may be confidential.
  • Health Intervention – supporting individuals thought-out their conditions, being able to identify signs of pain and discomfort and able to promote physical wellbeing for others. You will learn how to do routine clinical tasks, such as blood pressure checks, taking temperatures etc. This is very valuable in acknowledging signs of wellbeing at its best and when it is deteriorating and promoting positivity in one’s wellbeing and physical health.
  • Person centered care – Promoting mental wellbeing and recognising when an individual has limits. Being able to notice those who are struggling with their mental health or general cognitive wellbeing, becoming forgetful or feeling anxious. These skills are important to remain positive in your role for the wellbeing of others and being able to report low mental health.
  • Personal development – Taking responsibility for others and for yourself in order to reflect on each individuals’ actions including your own. Being able to work in a team and develop skills within the team and individually to continue learning and upskilling. The role does have a lot of responsibility and you must follow the rules in place to manage your relationships and help others to the best of your ability.
  • Equality and Diversity – following the principles of equality and diversity and inclusion to ensure every individual always gets the same level of care and compassion. This will not only help those in care, but also help others recognise every individual matters.

These skills are only a few of so many that you will learn on this apprenticeship program. They will allow you to succeed in this course and lead to opportunity in many fields.

Assessment

Throughout the apprenticeship, while you are taking on new responsibility and learning new skills, you will be assessed throughout. You will have ongoing consultation with your superiors and training providers. This assessment aims to test the skills and knowledge you have learnt during your time on the apprenticeship and to test your skills as a health care worker. You will have the opportunity to showcase skills and methods of care that you have learnt as well as compiling a portfolio of your great work to evidence each part of your role to prove your understanding of the content and practical skills you have learnt. Finally, you will take part in an interview and get graded on each step of the apprenticeship course.

Conclusion

This apprenticeship provides a high level of knowledge and valuable, transferrable skills and behaviours, proving that the level 2 healthcare support worker is a fulfilling role for anyone to take on. Whether you’re looking to broaden your skills or wanting to start a career in healthcare, this job is perfect for someone starting out, with no skills required.

Take a further look here

Support worker apprenticeship

Professional Food Industry Integrated Degree Apprenticeship

The Food Industry is one of the largest, most dynamic and fastest growing sectors of industry. With a wide variety of Technical Professional roles! Assistant Food Technical Manager, Quality Manager, Shift Quality Manager, Hygiene Manager, Product Innovation and Development Technologist. Do these roles excite you? Learn more now!

food industry, food career, food apprenticeship, integrated degree,
Kick start your Professional Food Industry Career now!

How do I become a chef?

This blog will provide you with all the answers you’re looking for, outlining the skills you will develop, how you can progress and share experiences from past apprentices. If you want to stay in the loop, sign up to our emails to receive the most recent jobs, training and opportunities!

Why go into the Professional Food Industry?

Firstly, the great thing about the food industry is the workforce. You’re surrounded by diversity, hard workers and the welcoming of all cultural and educational backgrounds. There are plenty of opportunities for employment and rapid career development, too. Working your way up the ladder, with supporting team members and leaning all key skills on your journey.

Secondly, you will always serve a brilliant purpose because everyone loves to eat! Making people happy, full and have a lovely day by enjoying the food you’ve put your hard work into, therefore provides great satisfaction.

Thirdly, and most importantly, you will build amazing relationships and develop your creativity, logical thinking and communication skills. Above all, flourish your excitement and passion for the industry!


How to progress?

There are many ways to progress within the industry. Many start in entry level, working their way up from cleaning pots, which is great! However, starting your career while leaning all the key skills with a degree apprenticeship will lead you to further success. Not to mention provide you with more opportunity!

Check out this blog on how to take your Food Industry Career to the next steps: https://www.sfceurope.com/uk/blog/how-to-take-your-chef-career-to-the-next-level

food industry, food image

Key Responsibilities:

  • Learning how to prepare food, coupled with how to present to a strong standard.
  • Additionally, developing work-pace skills and how to deal with pressure.
  • Meat, fish and vegetable preparation.
  • Inspection and analysis of all your fresh produce.
  • As well as developing professional relationships with providers.

“I was extremely keen to start a career within the food industry but I wasn’t sure the best way to start because I didn’t know anyone else in the industry! I started my apprenticeship with Apprentice Now and haven’t looked back. It was the best decision I made, I have met so many people that have helped me build my confidence.

I enjoyed the training and work balance, it really set me up for success. The opportunities I had, have lead me to become a head Chef at Wagamamas. I keep my LinkedIn profile open to those who want to start their career and want someone to talk too!”

Our apprentices have started amazing new careers and want to help those who aren’t sure like they were at the start!

Furthermore, If you would like to connect with a past apprentice, or see more about their success stories you can check out our LinkedIn page with all our experience stories here.

In conclusion, starting your new career can be scary! But it has never been easier with the support around you at Apprentice Now. Apprentice Now are a leading UK No.1 Apprentice information site, with everything you need to know from applying to progressing, with all the support you need!

Check our the latest Professional Food Apprentice roles and opportunities at Apprentice Now here.

To be kept updated, you can also Opt-In to receive emails on the latest updates, job roles and training here.

Level 5 Learning and Skills Teacher

How would you like to be a driving force in enabling students to achieve the best possible knowledge, skills and behaviours? As a Learning and Skills Teacher, you will do this by planning and delivering teaching that is current, comprehensive and challenging, and that inspires students to engage, progress and achieve their full potential. If this sounds like you, keep reading…

Teaching young people and adults within all parts of the education and training sector.

Overview: Learning and Skills Teacher Apprenticeship

Qualification level5
Equivalent to higher national diploma (HND)
Typical duration18 months
Apprenticeship categoryEducation and childcare
Maximum funding£7,000
Also known as– Education practitioner
– FE learning and skills teacher
– Learning and skills practitioner
– Lecturer
– Tutor

Occupation Summary: Learning and Skills Teacher

The Learning and Skills Teacher occupation is found in all parts of the Further Education and Skills Sector (FES). This is usually in settings where students are aged 16 and above. The majority of Further Education, Learning and Skills Teachers will work in FE colleges, independent training providers (ITPs), Adult Community Learning (ACL) providers or offender learning. A small number may work as trainers in large organisations. Teaching can be delivered at a range of levels including essential skills (generally up to Level 3). This may include; academic, vocational and technical education, some teachers may deliver subjects up to post-graduate level; it will also cover a broad range of both academic and technical subject/sector areas. Moreover, many Learning and Skills Teachers are dual professionals drawing on their technical and vocational as well as academic experience and qualifications to provide a high-quality learning experience. 

Day to Day: Learning and Skills Teacher

In their daily work, an employee in this occupation interacts with other Teachers and FES professionals and students of different ages, abilities, backgrounds and ambitions. They may also interact with employers and stakeholders. Teachers who are specialists in a particular technical or vocational subject, sector or occupation will typically maintain close working relationships with others working in their industry/sector and keep their own knowledge and skills up to date. 

An employee in this occupation is responsible for helping to prepare each of their students for progression to employment or to further study. A Learning and Skills teacher will deliver this to a diverse group of students, including those with special educational needs. Therefore must be flexible, innovative, and adaptable, changing their behaviour and teaching style to suit the environment and the student.

A Learning and Skills Teacher needs to have a sound understanding of pedagogy and regularly engage with robust evidence of effective teaching and learning methods and practice relevant to their subject area(s). They will typically have significant autonomy and additionally needs to demonstrate consistently high standards of personal and professional conduct and is accountable for their professional development. A Learning and Skills Teacher may be responsible for the managing of others, as well as managing budgets.

Occupation Duties: Learning and Skills Teacher

  • Promote a passion for learning and set high expectations of all students and support their personal and skills development
  • Maintain a focus on outcomes, for all students, so that they recognise the value of their learning and the future opportunities available to them
  • Demonstrate, maintain and evidence excellent pedagogy, subject, curriculum and industry knowledge and practice
  • Plan, deliver and evaluate effective evidence-informed teaching using assessment, relevant systems and safe use of technology to support learning
  • Work in a manner that values diversity, and actively promote equality of opportunity and inclusion by responding to the needs of all students
  • Model professional relationships with students, colleagues and stakeholders that support the highest quality education and training
  • Work within professional boundaries, legal and ethical standards to set clear expectations for engaging in learning for all students
  • Undertake relevant roles and duties and model sustainable practices, having regard to professional standards, demonstrating resilience and adaptability when dealing with challenge and change
  • Support students with their next steps for progression and learning by providing appropriate information, advice, and guidance

Qualifications

English and Maths

Apprentices without level 2 English and maths will need to achieve this level prior to taking the End-Point Assessment. For those with an education, health and care plan or a legacy statement, the apprenticeship’s English and maths minimum requirement is Entry Level 3. A British Sign Language (BSL) qualification is an alternative to the English qualification for those whose primary language is BSL.

Conclusion

The Learning and Skills Teacher apprenticeship is a brilliant opportunity to to equip you with the knowledge and skills you need to inspire learners to achieve their potential.

For information on other apprenticeships, as well as handy tips, keep up to date with our blog!

Sources:

https://findapprenticeshiptraining.apprenticeships.education.gov.uk/courses/402

https://www.instituteforapprenticeships.org/apprenticeship-standards/learning-and-skills-teacher-v1-1

Wireless Communications Rigger Apprenticeship (Level 2)

The wireless communications rigger is a key member of the field-based wireless rigging team that supports the UK's cellular network and its infrastructure.
The wireless communications rigger is a key member of the field-based wireless rigging team that supports the UK’s cellular network and its infrastructure.

Does the idea of being a key member of the UK’s cellular network and infrastructure sound good to you? If so, read on to find out how the level 2 wireless rigger communications apprenticeship could help you start a new career. Already in a job? No worries! You could change roles within your current organisation and complete the apprenticeship training.

What is a Wireless Communications Rigger?

A Wireless Communications Rigger can install large steel structures on towers and rooftops, adapting the existing structure in the process if needed. They facilitate the lifting and lowering of equipment for installation and removal, install a range of cable types and sizes including Coaxial, CAT5/6 and Fibre Optic, interpret drawings and plans. They also demonstrate a range of climbing techniques, meaning they can even rescue colleagues in difficulty at height.

Where will I work and who with?

Wireless communications riggers work in a variety of environments including rooftop sites, towers and masts in greenfield sites or inner-city buildings. They must be able to work indoors or outdoors, and in a variety of weather conditions.

Wireless communications riggers will generally work in a team of 2 to 3 and will report to a team leader. They will also be required to communicate effectively with site providers, landlords and members of the public.

Jobs and entry criteria for the level 2 Wireless Communications Rigger apprenticeship

The wireless communications apprenticeship provides opportunities for an apprentice to learn the skills required to perform typical rigger roles. These include jobs such as: Wireless Communications Rigger, Rigging Engineer, Telecomms Rigger. A salary of £30,783 is achievable and many other job opportunities are advertised in this range. Use this level 2 wireless communications apprenticeship as a starting point and future proof your career!

Level 2 Wireless Communications Rigger Core Competencies

As part of your job role, you will carry out duties that will satisfy a number of competencies. Some examples are:

  • Antenna installation
  • Carry out installation of earthing and termination of coax and fibre following manufacturers and operators’ installation specifications
  • Installation and demonstrate the technical understanding of the key components of a wireless telecom site
  • Use slings, knots and other attachment techniques to safely lift and lower materials and equipment
  • Personal site safety responsibilities, hazards, risks and control measures
  • Structure integrity and the importance of permanent attachment whilst working at height
  • The importance of effective communication
  • The need for positive working relationships

Entry Requirements

If this is all sounding like the perfect dream, I assure you now it is very real! The entry requirements are usually set by employers and may require a demonstration of fitness and a ability to work at height. Apprentices must achieve level 1 English & Maths and take the test for level 2 if not already done so prior to taking the End-Point Assessment.

For those with an education, the apprenticeships English and Maths minimum requirement is entry Level 3. A British Sign Language qualification are an alternative if this is your main language. All applicants must be a minimum of 18 years old at the start of their job due to insurance reasons.

Conclusion

As demonstrated, the level 2 wireless commuications rigger apprenticeship is a great starting point for anyone looking to pursue a career in infrastructure. The core skills covered in the apprenticeship will open up a wide range of job opportunities. In addition, you will earn while you learn and not feel the financial burden of a universiy degree. Employers are keen to use apprenticeship to shape how their employees learn and progress, so apply today and start the dream job that’s awaiting you.

Top tips for your Web Content as a Digital Marketer

Man in Striped Long Sleeve Shirt Sitting on Table Using Laptop writing web content with ApprenticeTIps.com logo in bottom right

Having trouble with your web content? As a Digital Marketer your web content should be the cornerstone of your output. As a result of this it is crucial that what goes on your website is to a high standard and above all engaging!

No matter what Content Management System (CMS) you use whether it is WordPress, Joomla or Jadu, this article will help provide an easy-to-follow web content framework for you.

Aims of Web Content

Before you post anything on your website it is important to identify what the aims and objectives are for that web content. This should have been agreed in a marketing plan or campaign plan during the planning stage of a project/campaign. An example of this could be: To provide information on apprenticeships in the UK to help grow the business.

All content should work together to help reach the agreed goal, in other words don’t just post for the sake of posting but upload content that is engaging, original and targeted.

Having a content/project managing plan is helpful to ensure what you are posting matches the aims.

User Experience

Now you know why you are posting; the next step is thinking how you are posting. You will have heard the phrase ‘customer is king’, this applies to web content too! If the user doesn’t find what you are posting easy to read, engaging and original it is unlucky they will return to your site or content in the future. Using the Yoast plugin’s readability function can help with ensuring your content is of the highest quality and what you may need to improve it. If text is too long and confusing then it may need simplifying, think to yourself can I say this in less words?

You need to ensure all links within your content are up-to-date and working because if someone is sent off your site to the wrong place, they might not find your content trustworthy or could not return. Using website monitoring tools such as SilkTide and Monsido run regular scans of your site’s content and provide reports on spelling mistakes, grammar issues and broken links.

Accessibility within your Web Content

When posting anything to your website you need to take everyone into consideration. As a result of this you provide yourself the biggest possible user base. When including links into your content make sure it is within the text and makes sense instead of just having a ‘click here’ link, as these can cause an issue for those using screen readers on your site. Similarly, if an image has been used Alt-text should be applied to it. Alt-text allows for an image to be described to someone who is using a screen reader on your site, so this will allow them to engage with your content the way you intended.

"Designers should always keep their users in mind" on laptop screen

SEO Optimisation

The next step is to ensure your web content can be found. There is little point to posting content no one is going to see; this is where SEO comes in. You will need to do some keyword research and decide what search terms you want to be found for. Using tools like Google Trends can help you decide if you want to target a highly competitive keyword which will be harder to be found for or a less competitive keyword which will have a lower possible user base.  Now you know your keyword you want all the content you post to be SEO Optimised. Using Yoast plugin will help you track how optimised your content is.

Key factors in SEO Optimisation include:

  • Keyword Density
  • Meta Description length
  • Mobile Friendliness
  • Internal and External Links
  • Content length

Success of your Web Content

You’ve posted your engaging, optimised and accessible now what? The next stage is to track the success of your web content. The most popular tool used by digital marketers is Google Analytics, this is because Google is the most used search engine, this is what you want to be ranked on.

Google Analytics provides a wide variety of data such as:

  • Unique Page View
  • Time on Page
  • Bounce Rate
  • Sessions

Key Performance Indicators (KPIs) will have been agreed in a marketing plan and these will provide the framework for what you are tracking. An example of a KPI for web content could be: Increase our average page views each month by 20%, this can be achieved with SEO optimising the posts and increasing the rankings.

Conclusion

These tips should help you on your way to posting engaging, optimised and accessible content, to meet those aims! If you would like to know more about any of the topics mentioned within this article, please find out more on our website.  

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Level 2 Piling Attendant Apprenticeship

This Level 2 Piling Attendant Apprenticeship includes assisting in driving, boring and forming piles in the ground to provide support for building and structures. The apprentice will train in the practice of pushing concrete, metal or wooden posts into the ground. Progression from this apprenticeship could lead to further work within the construction industry.

Piling Rig

Level 2 Piling Attendant Apprenticeship Details

  • Job Role: Level 2 Piling Attendant Apprenticeship
  • Duration: 18 – 24 Months
  • Maximum Funding: £15,000
  • Apprenticeship Level: Level 2

Key Responsibilities

The apprentice will assist with supporting piling plant machine operatives and specialist piling operatives by performing tasks such as; loading and unloading, handling and moving materials, preparation, measuring, marking and cutting materials, monitoring and reporting progress. On completion of this apprenticeship, Piling Attendants will be able to demonstrate the following:

  • Working Safely on Site
  • Contributing to Sustainable Practice
  • Manually Handle Loads
  • Carrying out User Maintenance on Tools and Machinery
  • Guiding and Controlling Movement of Vehicles
  • Operating Powered Tools Including Concrete Pumps, Generators and Compressors Agitators
  • Monitoring Delivery of Concrete and Take Samples for Testing
  • Transporting, Handling, Pouring, Positioning and Laying Concrete
  • Applying First Aid
  • Identifying Excavated Soils and Rock Types

The apprentice will also need to support one of the following:

  • Continuous Flight Auger: A flight augering drill used to excavate a hole where concrete is injected through a hollow shaft under pressure as the auger is extracted. This will create a continuous pile without leaving any holes open.
  • Rotary Large Diameter: Use of a bored piling machine with drilling tools, buckets and grabs to remove soil and rock. The auger is bored into the ground, withdrawn and spoil removed. This is repeated until design depth is reached and reinforced with concrete.
  • Driven – Pre-Cast: Metal or concrete piles are top-driven using hydraulic drop hammers. The concrete piles are pre-cast and designed for compression and bending.
  • Sheet or Vibro: Vibratory pile hammers contain counter-rotating eccentric weights powered by hydraulic motors. They are designed to cancel out horizontal vibrations and transmit vertical vibrations into the pile. The pile driving machine is positioned over the pile and fastened. Vibratory hammers can drive in or extract piles.

Level 2 Piling Attendant Apprenticeship Core Competencies

As part of the job role, the apprentice will carry out duties that will satisfy a number of competencies. Examples include:

  • Principles of Health, Safety Welfare and Environmentally Responsible Work Practices
  • Operatives Responsibilities Under Current Legislation
  • Communication and Following Organisational Procedures
  • Supporting Piling Operations
  • Interpreting Information from Drawings, Method Statements, Risk Assessments, Manufacturers Information, Work Schedules and Specifications
  • Handling and Moving Loads Manually with Mechanical Aids
  • Maintaining Tools, Plant, Machinery, lifting Accessories and Equipment
  • Specific Requirements for Operating Plant, Machinery and Equipment
  • Complying with Quality Requirements
  • Sample Taking
  • Techniques and Requirements of Piling Processing
  • Recognising Changes in Geology
  • Reacting in an Emergency

This standard has been designed in order to deliver sufficient competence, knowledge and understanding in the job role. This also allows individuals to learn the requirements of construction industry registration schemes.

Man and Woman on Construction Site

Exams and Qualifications

Individuals without their Level 1 English and Level 1 Mathematics will be required to achieve this level. They will also take the test for Level 2 English and Mathematics before their End Point Assessment. Individuals who undertake this standard will achieve the Level 2 National Vocational Qualification (NVQ) in Piling Operations.

Progression from this apprenticeship can lead to the Level 3 in Specialist Piling Operations or with great experience within the construction industry. On successful completion of the Level 2 standard, Level 3 offers the roles of a Piling Rig Operator, Mud Plant Operative, Tremie Operative or Charge Hand.

As well as gaining qualifications, this apprenticeship also teaches behavioural skills such as:

  • Effective Communication: Oral, Written and Electronic
  • Respect: Knowledge of Equality and Diversity
  • Team Work: Working Effectively and Safely with Others
  • Independence: Taking Responsibility for Individual Work
  • Logical Thinking: Valid Reasoning when Making Decisions
  • Working Effectively: Undertaking Work in a Safe and Productive Manner
  • Time Management: Using Time Effectively and Completing Work
  • Adaptability: Adjusting to Instruction Changes
  • Assertiveness: Resisting Pressures to Work Following Unsafe Practices

Conclusion

This Level 2 Piling Attendant Apprenticeship provides a great foundation for those wanting to pursue a career within the construction industry. This course offers the necessary skills to advance your career and have a prosperous future ahead in this career.

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A guide to digital tools for your Digital Marketing Apprenticeship

A computer screen showing editing software

The term “Digital Tool” in your apprenticeship will refer to any software program, online resource, or website which helps you in your role as a Digital Marketer. For a quick guide on the types of digital tools and how they can benefit your Digital Marketing Apprenticeship, read on!

What is a digital tool?

These are tools that you use for:

  • Content creation,
  • Content scheduling,
  • Sending email content,
  • Web metrics, analysis, and reporting,
  • Communication,
  • and more.

Digital tools for content creation:

Content creation spans across text posts, such as status updates and blogs, graphic and infographic content, animated graphic video content, filmed video content, pdf content, email content – essentially any kind of visual that you see online.

Canva

Canva is an online digital tool for making graphics and videos. They have both a free and paid plan available. Canva has a huge library of templates, icons, animations, royalty-free images and music that you can use for your business. It’s a must-have for any digital marketer looking to create infographics, videos, or dynamic presentations with a bit of extra eye-catching content.

Herefish and MailChimp

Herefish and MailChimp are both digital tools for creating templates for email marketing newsletters. They both have a library of pre-existing templates, and the option to create your own from scratch, adding in your company branding.

Adobe Creative Cloud

Adobe Creative Cloud is a library of content creation programmes. There are many different ones available, but here were we’ll discuss;

Photoshop

Photoshop is used to create original images, or edit existing images and photos. You can remove distracting objects from a photo, adjust the colours of an image, or create GIF content. Content created in Photoshop has the option to be high resolution, so it is a great programme for logo and asset creation.

Premiere Pro

Premiere Pro is a video editing software. You can cut and move around clips, adjust the speed, audio and colour levels, and layer videos, music and images on top of one another. Premiere can export GIFs, .mov, .mp4, .mp3 and more.

Audition

Audition is an audio editing software. You can import your video content and remove any background noise, amplify the voice of someone speaking, add ambient background noise, and more. Audition is great for anyone looking to clean up audio if you’ve filmed content without a mic – or to polish and perfect audio that already used a mic.

Digital tools for content scheduling:

Content scheduling allows you to plan a date and time for a post on a social media channel. By creating and scheduling content in advance, you can work on other tasks and know that every post is going out as planned.

Sprout Social

With Sprout Social, you can connect multiple accounts to schedule content. You’re given a calendar, which shows all your upcoming posts. You can set posts to go out on specific platforms, at specific dates and times. For certain channels, you can set thumbnail images too. Currently, you can schedule images and videos, but not documents or Instagram carousels.

An image of a person on a computer, editing a video using a digital tool.
A person using video editing software, which is a type of Digital Tool.

Sending email content:

Every email that you receive from a clothing brand, service, or company is classed as email content (or email marketing). This type of content plays an important role in lead generation and can also be used as a method of linking back to your website and social media.

Herefish and MailChimp

In Herefish and Mailchimp, you can create lists of contacts to receive your content, and put together tailored automations to reach these lists. By using these programmes, bulk email campaigns are sent out without having to manually type out each individual address. If you’ve got content you want to go out to people in a specific postcode, make a list for your contacts in… Derby for example, set up the automation, and hit send! Your contacts will then receive it instantly.

Digital tools for web metrics, analysis and reporting:

Web metrics are classed as a specialist area, and will be important in your apprenticeship when showing that you can monitor your social media accounts, pull through data, and interpret it to form short and long term marketing plans.

Instagram Insights

This digital tool is only available through the mobile app. Instagram Insights will give you the ability to see your audience demographics, such as age and location.  You can also view metrics for feed posts and story posts, narrowing these down to engagement, reach, shares, and profile visits.

One feature that sets Instagram Insights apart is the ability to see which days, and time of day your audience is most active. With this, you can develop a content scheduling plan tailored to your business and audience, posting when they are most active and likely to see it.

Sprout Social

Sprout Social is a one-stop location for all your social platform metrics. You can compare content across channels or view content from one specific platform. Sprout has a Reports feature, where data is automatically pulled through and formed into charts and graphs. This saves you time inputting data to create your own infographics for presentations. Sprout also automatically compares stats from month-on-month, giving you a percentage for each metric so that you can see where stats have reduced or increased.

Herefish and MailChimp

After sending out email content, you’ll need to monitor how it performs. Herefish and MailChimp track data from those who receive your content. They can tell you who received the email, who unsubscribed or opted out, and who clicked a link. They can sometimes also tell you which company the contact works for, and what industry they’re in. This is crucial information to know whether your content is reaching the right audience.

Communication

How do you speak with team members, other internal staff, or external companies? For every email or direct message you send, a digital tool is keeping you connected.

Outlook

Outlook is an email application. You can use it to send and receive emails, schedule meetings or confirm attendance. You can also set out-of-office automatic replies, and make rules to re-direct emails you receive.

Zoom, Microsoft Teams, and Skype

After the last few years of lockdown and working from home, you’re likely familiar with at least one of these digital tools. They can be used for online meetings, helping you to communicate from afar. They allow you to share your screen and lead presentations, so this can come in handy for any client proposals you make.

 

Conclusion

There are many digital tools that can be used in your digital marketing apprenticeship. They can make completing tasks much easier, whilst also showing that you have a great understanding of your role as a digital marketer. These digital tools are often part of our everyday lives, without us even realising.

Now that you know how to make, schedule, and report on your content, it’s time to learn some social media etiquette! Check out our guide “The do’s and don’ts of social media as a Level 3 Digital Marketer” to find out more.

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The do’s and don’ts of social media as a Level 3 Digital Marketer

Social media platforms on iPhone

Social media, as we all know, is a wonderful but difficult platform to perfect when it comes to digital marketing. Social media is full of differing opinions, which is one of the reasons it is so exciting at times, but it’s also the reason there are strict guidelines you need to follow as a digital marketing apprentice.

Without following guidelines, you are increasing the risk of harming your brand/personal reputation. Social media is increasingly becoming a key factor in business-to-business deals, so ensuring you are representing your brand strongly in social media is ever more important. 

Below are listed some of the most important Do’s and Don’ts of social media.

Use social media scheduling tools

Starting off with the do’s of social media, there is nothing more important than a social media scheduling tool. 

With social media being 24/7, being able to post at the right time for when your audience is online. If you work the common 9-5, then posting at 3 pm might not be suitable if you’re targeting office workers. This is where a social media scheduling tool is beneficial. 

A tool like Hubspot, Hootsuite, or SEMRush will allow you to schedule posts, while you’re at work (so you’re not spending out-of-office house posting online), and then the tool will post on behalf of you at your desired time.

There are multiple benefits of this, including:

  • Advanced scheduling
  • Posting at times your audience is online
  • Being able to create one post and schedule across multiple platforms

Social media analytic tools

Utilising effectively a social media analytics is growing ever more important, to prove to senior managers that the work you’re doing provides value to the business.

Tools like SEMRush or Hubspot will allow you to see post engagement, times that your audience is online, what type of posts work well, and your level of followers over a set period of time.

This is extremely useful for not only yourself but also when presenting your strategy and research to the senior managers. An analytics tool will allow you to review your own social media strategy, over a period of time, in order for you to make improvements.

A range of content across your social media is necessary

A common misconception about social media is that you always need to have a selling point in every one of your posts. This isn’t the case.

Nowadays, social media is flooded with companies trying to sell constantly, but the new generation of social media listeners want to build a personal relationship with brands, from which they will then purchase.

This leads to my above point of posting a range of content, incorporating ‘soft’ content with posts that are directed towards inbound leads or sales. ‘Soft’ content would ebb team updates, product updates, which allow your followers to feel a part of your brand, which builds the personal relationship between them. 

Don’t leave messages from customers or clients unread

Shopping cart with a laptop to signify online shopping
Online customers are just as important as in-person customers, so customer service needs to be paramount.

Answering queries or engaging with comments on your posts is critical. Sometimes, negative reviews can often be left to avoid conflict, however, followers have to see that your brand takes negative reviews seriously, and deal with them in the appropriate manner. 

Commonly, the best practice is to ask the negative reviewer to message the company’s social media page privately to avoid the conflict taking place in the comments, and for everyone to see. 

Responding to customers also allows your brand the opportunity to build a personal relationship with the customer further, by engaging in conversation with them and assisting/replying to them.

Don’t allow obvious grammatical areas

Social media is one of the most important brand representation tools for your business, so ensuring you represent your brand appropriately is necessary.

This is extremely important for grammatical errors. To avoid this error, always ensure you have double-checked your posts, and installed Grammarly, just in case you miss anything! 

Another good practice is to send your posts to another team member to check over. This can ensure you have two pairs of eyes, checking posts for grammatical and context errors. 

Don’t follow accounts that are not useful to your company

Although not commonly checked, or viewed by clients or customers, the accounts you follow on social media are extremely crucial to your brand reputation.

By following companies on social media, you are almost creating a connection between the two brands, because you are following them to view their posts or tips.

This makes it extremely important as to who you follow, as the brands you follow can reflect on your brand also.

Conclusion

In conclusion, adhering to these points above can somewhat ensure your social media reputation is proofed, and you have tools to ensure your social media management can prove its value, with little effort, made easier by the scheduling tools.

As with anything though, social media management requires you to be adaptable, in order to stay on-trend.