How to communicate successfully as an Apprentice.

Red speech bubble with words 'communication is key' displayed inside.

Do I use an emoji in this teams message? How do I sign off? -‘ KK Els x’ . Am I sounding friendly enough? All of a sudden Teams and Email are you main source of communication. Which can be scary! Not all of us email on a daily.

Honestly, getting used to office lingo can be HARD! Not knowing how to assimilate at the start is something everyone worries about when starting a good company. Making judgements in communication can definitely be tricky. I am here to give you some advice on best practices when you start in the office

Communication is one of the best tools you can have as it will allow your team to function more efficiently and smoothly.

Work place communication

Workplace communication is any type of communication you do at work about work. This includes things like communicating about individual tasks, sharing project status updates, or giving feedback to managers or employees. Knowing how to communicate in the workplace is a key part of effective collaboration—because if you can’t communicate clearly, then you risk miscommunication, confusion, or even unintentionally hurting someone’s feelings.

Communication in the workplace can happen face-to-face, in writing, over a video conferencing platform, or in a group meeting. It can also happen in real time or asynchronously, which happens when you’re communicating about work over email, with recorded video, or in a platform like a project management tool. Some examples of workplace communication include:

  • Team meetings
  • 1:1 feedback sessions
  • Receiving information
  • Communicating about project status or progress
  • Collaboration on cross-functional tasks
  • Nonverbal communication
Picture of Discussion, potentially about search marketing engining
Picture of Discussion, potentially about search marketing engining

What makes good communication?

1 . Clarity

Whether you’re sending a Slack message, drafting an email, or giving an off-the-cuff reply, aim to clearly communicate your message. making things concise and easy to read is the aim!

2. Aim to create solutions, not problems

The reason you’re communicating is to solve a problem or promote effective collaboration on a project or task. Good communication in the workplace can bring up blockers or provide feedback—but make sure the goal is to get to a better place than where you are now.

3. It goes both ways

Every instance of communication in the workplace is an exchange of information—even if one person is only communicating nonverbally.

How to make sure you’re improving?

Ask for feedback.

Feedback will be important to check in with your team and see how your communication skills are actually working. By putting all these practices together you will become a better, stronger and more confident communicator in the workplace.

Now Practice!

Now it is time for you to put some of this points into action, to help you become a better communicator. We will continue to build upon these skills. More information and tips can be found by signing up to our weekly emails which are packed full with useful info!

Data Analysts Lvl 4 – Why We Need You

Does gathering, organising and analysing data to help businesses operate efficiently sound good to you? If so, read on to find out how you could benefit from a Level 4 apprenticeship!

So, why Data Analytics?

An apprenticeship is a great start to your career, it instantly gives you the exposure to the skills you need whilst also learning. Or even if you are deciding to pivot your career. By signing up to do an apprenticeship, you’re fast tracking your way to success.

A primary role of a Data Analyst is to collect, organise and study data to provide business insight. Data analysts are typically involved with managing, cleansing, abstracting and aggregating data, and conducting a range of analytical studies on data.

They work across a variety of projects, providing technical data solutions to a range of stakeholders and customers. Data Analysts document and report the results of data analysis activities making recommendations to improve business performance.

These skills can be vital for organisations. Learning these valuable skills will allow you to thrive in organisations, helping them to make data driven decisions.

Benefits

Earn whist you learn! The average Data Analyst Manager earns £43k pa. There is also a salary of £150k achievable. If this all sounds too good to be true, it’s not!

Develop your skills

On a Data Analyst apprenticeship you will get the chance to develop technical skills using a rank go industry standard technologies and platforms. It is a chance to learn the ability to source, analyse, work with data, and generate insights that underpin decisions that can build a case for change.

Now, How do I get onto a Data Analysis Apprenticeship?

Here I will outline 5 tips on how best to try and find the role you want!

  1. Search https://www.gov.uk/apply-apprenticeship .
  2. Look into companies that you like and see if they offer apprenticeships!
  3. Do your research! Find out even more about Data Analysis
  4. Get organised
  5. Don’t be afraid to ask – reach out to us via our email

Further Sources

Here you can find more about Lvl 4 Data Analyst Apprenticeships

Digital Marketing Level 3 Apprenticeship

Apprenticeship
Digital marketing apprenticeship
Digital marketers

What is digital marketing?

Digital marketing is the promotion of brands/companies in an online format across a range of different platforms from Google & Bing, known as Paid Search, to Facebook, Instagram, Tiktok etc; known as Paid Social.

Digital marketers also have organic fields such as organic search, also known as SEO, and organic social media reach.

These two types, paid and organic, form the main components of a digital marketers career however other platforms such as email marketing and programmatic also exist and help form a holistic marketing strategy when all are in use.

Why should I do an apprenticeship?

Apart from the long list of pros when it comes to doing a apprenticeship in general, such as avoiding student debt, the opportunity to get a feel for the industry you’re training in and being paid while you learn, completing an apprenticeship in this industry is a fairly fast qualification to gain just taking 12-18 months which is a lot less committing than attending university for example.

Marketing is an ever-growing industry as the landscape is always changing whether it be Google releasing Performance Max or Facebook releasing Advantage+ there is always something new and exciting to test and compete in the auction with against competitors.

Digital Marketing: What is Paid Search?

apprentice
Digital marketing apprenticeship
Digital marketers
Paid search
Google ads
Bing ads
Did you know the biggest paid search engine is Google which the vast number of companies spend their bulk of media spend on?

Paid search is advertising on any search engine which includes but not limited to the likes of Google, Bing and Yahoo.
The majority of advertisers opt to use Paid Search as it offers the highest intent users who have the most converting power.

There are multiple ways to advertise on search engines from your generic search ad, which is a build up of headlines & description lines at the top of a search engine results page, to using creative images within the shopping section of Google and running video display ads on Youtube.

Many advertisers opt in to the use of all three, especially if they’re a retail based business, as this helps advocate for the brand and seamlessly present the consumer an opportunity to convert.

Digital marketing: What is Paid Social?

Apprenticeship
Digital marketing apprenticeship
Digital marketers
Facebook ads
Instagram ads
Twitter ads
Tiktok ads
Pinterest ads
Paid Social Includes platforms such as Twitter, Facebook, Instagram, Pinterest, Tiktok and many more.

Paid Social is advertising on any social media platforms which includes but not limited to the likes of Facebook, Twitter and many more.
This type of advertising is more so for brand awareness, especially as payment is typically for the amount of impressions in contrast to paid search which is by click.
The majority of advertising on these platforms will be through the use of creative images and videos.
Many businesses use Paid Social as a way to gain reach upon prospecting audiences and use it as a growth platform rather than a direct return on investment platform.

What does this mean for me?

By taking on an apprenticeship within digital marketing, you’ll be provided with the opportunity to learn about all these different channels and how to effectively use them within a holistic strategy.
Furthermore as the apprenticeship will likely not last longer than 18 months it means you won’t be making a life altering commitment should you decide this isn’t the industry for you.
For further information about digital marketing apprenticeships please have a look here!

If digital marketing isn’t for me?

If you feel like this industry isn’t suited to you, have a look around here for other articles within a range of careers.
Furthermore you can find job opportunities here at Apprenticenow!

Hire Controller (Plants, Tools & Equipment) – The apprenticeship tips

What is an apprenticeship?

An apprenticeship is the opportunity to work and learn on the job with qualified individuals spearheading your development.
An Apprenticeship allows you to get a qualification in a range of fields while getting that valuable on job experience that you wouldn’t otherwise get the opportunity to have while being within a controlled classroom environment.
For example, building a career as a Hire Controller isn’t something you’d be taught in a classroom.

Furthermore as an employee you’ll also be able to learn while you earn and be paid for your time both within working hours and within any “off the job” hours.
As it’s the employers aim to hire you, you know that you’ll receive the best training they can provide and all the support you’d need to succeed both in and out of the office/worksite.
There are many factors that can affect your eligibility for an apprenticeship ranging from your age to past qualifications however due to the vast amount of offerings across a range of sectors you’ll always be able to find one that suits your needs!

Overall there are a bunch of benefits when it comes to an apprenticeship, aside from the ones mentioned above, some benefits include: the opportunity to avoid student debt, the opportunity to get some experience within a field before making a lifetime commitment to the field & a almost guaranteed job as you finish your education.

Hire Controller – Providing specialist plant, tools, machinery or equipment on short or long-term hire.


Apprenticeship
Do you enjoy the construction industry and have the ability to inventory manage? Hire Controller might be the perfect apprenticeship for you.

Role Details:
During this apprenticeship the apprentice will offering support on a range of specialist equipment such as power tools for drilling or cranes for excavation. The hire controller is a key member of the team as it is their job to understand the operation of equipment, health, safety and environmental considerations and can advise customers on the right plant, tools or equipment for a job and how to use it. This role helps build your responsibility as you’d be the go to person for technical advice and instruction for customers and the person responsible for ensuring stock is maintained to the required standard, helping to ensure that all legal, health, safety and environmental requirements are met. Not to worry as your team will be there to support you within your role.

Typical Duties:
Providing Technical Support for commercial construction & domestic customers to help them select and use equipment for planned activities.
Ensuring hired equipment is compliant with health and safety requirements

Skills needed:
Customer Service – Response to customer enquires and offer support in accordance with company policy
IT – Use of organisational technology, IT and systems
Finance – Being able to provide and explain hiring costs and associated costs e.g damages
Communication – To be able to communicate legal, technical, safety and environmental information
And many more!

Apprenticeship details:
Entry Requirements – Individual requirements dependent on employer however apprentices without level 1 English or Maths will be required to complete a level 2 qualification before the end of the course
Duration – 12-18 months
Level – 2

If this sounds like you! Apply today here!

Apprenticeships
hire Controller
Apprenticeship
Work
We look forward to seeing you succeed!

Doesn’t sound like you?

We have a wide range of apprenticeship opportunities available and information can be found at: https://www.apprenticetips.com

Enquiry today and start building for the future now!

Solicitor Apprenticeship – Level 7

Solictor apprenticeship

Would you be interested in becoming a solicitor apprentice? If this sounds like you, you’ve come to the right place, since this solicitor apprenticeship offers a work-based pathway into the profession for ambitious and motivated individuals. This article will give an overview of the program, the skills required, and the entry requirements.

Overview:

Throughout the solicitor apprenticeship, you will spend 5-6 years completing the programme until you become qualified, however, this may be reduced if exemptions from training are applicable. This will provide an alternative route into the legal sector for aspiring solicitors who want to avoid the traditional route of university and give you an opportunity to ‘earn while you learn’. During the course of the year, you will receive a competitive salary of £27,000.

Apprentice solicitors have a wide range of duties in their day-to-day routine, including:  

  1. Conducting oneself ethically, professionally, and with judgement
  2. progressing legal matters and transactions
  3. providing clients with solutions that meet their needs and address their commercial or personal circumstances by applying legal knowledge and commercial judgement
  4. Utilizing the full range of legal skills, including research, interviewing, advising, and advocating
  5. Negotiating, drafting, and communicating both orally and in writing
  6. Establishing and maintaining both effective and professional relationships with clients, whilst managing themselves and their own work effectively  
Requirements:

Apprentices must demonstrate that they can meet the following requirements to successfully complete the apprenticeship standard leading to qualification as a solicitor:

Ethics, professionalism, and judgement
  1. Comply with all laws, regulatory requirements, and the Handbook and Code of Conduct of the Solicitors Regulation Authority (SRA).
  2. Comply with changes in roles and/or practice contexts and legal developments to maintain an appropriate level of competence and legal knowledge for effective practice
  3. Work within the limits of their competence and the supervision
    which they need
  4. Draw on sufficient detailed knowledge and understanding of
    their field(s)of work to practice effectively
  5. Apply understanding, critical thinking, and analysis to solve
    problems
Technical legal practice
  1. Obtain relevant facts by taking on legal research
  2. Provide relevant options, strategies, and solutions
  3. Prepare documents that are legally effective and accurately reflect the client’s instructions
  4. Communicate effectively in both spoken and written form
  5. Negotiate solutions to client’s problems
  6. Plan, manage and progress legal matters
Working with other people
  1. Clear and effective communication
  2. Establishing and maintaining effective communication with clients and other people
Managing themselves and their own work
  1. Planning, prioritising, and managing work activities in order to ensure that they are completed efficiently, on time, and to a high standard, for their own work as well as for the work they lead or supervise
  2. Make sure your records are accurate, complete, and easy to understand
  3. Business practices should be followed
What are the entry requirements?

It is up to the individual employer to determine any relevant entry requirements in terms of experience or other criteria. Our recommended minimum entry requirements are as follows:

  • 5 GCSEs, including Maths & English – grade C or above (or equivalent)
  • 3 A Levels (or equivalent) – Minimum Grade C
  • Relevant work experience – employer-led
  • Level 3 advanced apprenticeship – Business Administrations, Legal Services, Financial Services
  • Level 4 Higher apprenticeship – Relevant occupation
  • Paralegal apprenticeship
  • Legal executive apprenticeship
  • Law Degree/ Graduate Diploma in Law / Legal Practice Course – exemption from training
Professional registration and progression

The standard is based on the SRA’s Statement of Solicitor Competence. In the case that the apprenticeship standard is met along with the apprenticeship assessment plan, then it will satisfy the SRA’s regulatory framework for solicitor qualification, provided that the applicant meets the SRA’s usual character and suitability tests.

Conclusion

The level 7 solicitor apprenticeship is a great opportunity for anyone who wants to take an alternative route into higher education and gain valuable experience. This apprenticeship will provide you with interpersonal and customer service skills through meeting a wide range of different people and working amongst experienced colleagues.  

If this isn’t the right apprenticeship for you, not to worry! click here to find out more information on different types of apprenticeships.

Follow us on our social channels, LinkedIn, and Twitter to keep up with the latest updates and apprenticeship news.

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Digital Marketing Apprenticeship – Types Of Digital Media

Digital Marketing

Would you be interested in completing a digital marketing apprenticeship? Working alongside experienced professionals, gaining a qualification, and earning a competitive salary! Then you have come to the right place if this sounds appealing to you. We will be talking about all things digital marketing and how you can get an apprenticeship in this field!

Digital marketing is a very fast-moving environment that is growing by the day. Technology is the future, so I believe it is vital to have knowledge within this environment. By working in this sector, two days are never the same and you will acquire new knowledge every day.  You will be able to gain a behind-the-scenes understanding of the most used networks like Google, Facebook, Instagram and many more.

What is digital media and what are the benefits?

Any type of media that uses electronic devices for distribution can be considered digital media. Creating a powerful online presence is vital for any company or organization seeking to grow and succeed. As part of a marketing strategy, it builds brand awareness, which is an essential aspect of how consumers make buying decisions and seek information. With the various types of digital media, you have a wide range of options to reach your target audience.

You may be thinking what are the different types of media?

Paid, owned, and earned are the three different media channels through which a brand can gain exposure and reach its audience. Even though these media types are all different, their end goal is all the same – to build brand awareness and reach the correct audience.

Paid

Paid media is any type of content or marketing channel which requires a payment, this allows a organisation to promote their content through social media posts, display ads, video ads, paid search results and other promoted multimedia. This can be a effective way to expand brand traffic, clicks and reach.

Owned

Owned media is media which an organisation is completely in control of. An example of this could be their website, social media, email marketing and word of mouth. They may use it with blogs, SEO and content creation as it is the easier way to pull in traffic organically.

Earned

Earned media is exposure which you earn through word-of-mouth. This can be earned through shares, social media mentions and positive reviews because of good customer service and therfore this will come voluntarily from others without having to pay a price.

Pros & cons of Paid, owned and Earned media

Paid

Pros Cons
Instant results Can be expensive
Easy track The more competition the more expensive
Full control over content creation Invest money without knowing ROI – Return On Investment

Owned

Pros Cons
You have complete control Audience can be limited
Can be published directly on the sites you own Needs regular maintenance
Best for long time marketing Can be time consuming

Earned

Pros Cons
Lower cost than other channels – often free Requires time and effort
Increases brand awareness Can sometimes be negative
Makes brand more reachable Lack of control
Conclusion

No matter what type of media channel you use, whether it is owned, paid, or earned, it can be a valuable element of an effective marketing strategy. It is a great opportunity for anyone who is interested in any of the media types to sign up for an apprenticeship in digital marketing right now to work in one of these sectors and work towards a career in it.

If you would like to explore other areas of digital marketing and learn more click here to read other blogs on our site. Follow us on our social channels, LinkedIn, and Twitter to keep up with the latest updates and apprenticeship news.

Level 6 Senior Insurance Professional Apprenticeship

Do you have strong technical knowledge and a passion for helping people and businesses? If the answer is yes, then a Level 6 Insurance Professional apprenticeship could be for you! Insurance touches the lives of millions of people and assures them that if the worst happens, these companies will be there to support them. Have a read through this article to work out if this apprenticeship could help you progress in your career.

Overview

This apprenticeship will develop skills needed to work at a senior level in the incredibly diverse insurance industry. It covers a wide range of roles from managing internal operational processes to externally managing clients. You will need strong technical competence and the ability to apply and adapt this to various scenarios depending on their size, specialism and business model.

Knowledge Required

All senior insurance professional job roles require the following skills and knowledge:

  • Insurance Market – You will have an in depth understanding of the ever changing and composite needs of the insurance market and the diverse range of products and services to meet the needs of clients.
  • Risk & Regulatory – You will understand the Financial Services legal and regulatory framework, as well as the ethical principals reinforcing them. You must be proactive and understand new or changing legislation and legal practices on the insurance sector. Have an understanding of the impact of exposure to risk and strategies to manage, mitigate and transfer risk.
  • Clients & Colleagues – You must be able to build strong internal and external relationships and have a thorough understanding of the company’s culture and customer service standards.
  • Processes & Procedures – You must be able to form an understanding for the processes and procedures within your role and how these are impacted by the market. You will be able to evaluate how these support the delivery of the objectives of the business.
  • Commercial Awareness – Have an understanding of the insurance market and how competitors can affect the business and market position, as well as use this knowledge to develop the organizational strategy.

Skills Required

  • Technical Ability – being able to apply specialist technical knowledge and experience to unfamiliar and challenging situations.
  • Relationship development & management – Networking proactively with clients, customers, colleagues and senior management in order to deliver business outcomes. Delivering positive business outcomes by using interpersonal skills and networks to influence and gain support.
  • Communication – Negotiating effectively and using advanced communication techniques to convey comprehensive information.
  • Ownership & Initiative – Have a clear, rationale through process when making decisions, as well as contribute to the development and implementation of operational plans.
  • Governance – Extensive knowledge of regulatory requirements and understanding of risk.
  • Advice & Support – To be able to confidently support and collaborate with others to achieve results in line with the business strategy.
  • Management of information & data – to be able to analyses information and data effectively to evaluate performance and influence business results.

Entry Requirements

Although entry requirements will slightly vary for individual employers, most candidates will be required to have A levels (or equivalent) or a excising relevant Level 3 qualifications. You will also be requires to have Level 2 Math’s and English qualifications, however if you do not have these, you will be given the opportunity to achieve them before your end-point assessment.

Qualifications Needed

TO complete this apprenticeship you will need an advanced diploma in Insurance qualifications from either the Chartered Insurance Institute (CII) or the Chartered Institute of Loss Adjusters (CILA).

Future Career Paths

  • Underwriting
  • Client relations
  • Insurance claims
  • Loss adjusting
  • Broking
  • Reinsurance
  • Account management
  • Complaints handling
  • Insurance products and pricing
  • Risk management

Duration

36 months, not including the end point assessment period.

Conclusion

The Level 6 Senior Insurance Professional apprenticeship is ideal for anyone who want to advance their career in the insurance industry. You will be exposed to a wide range of transferrable knowledge and skills which will allow you to progress into a number of different roles.

To find out more about where to apply for Level 6 Senior Insurance Specialist apprenticeship roles, check out the Institute for Apprenticeships website. Additionally, click here to find out more about other types of apprenticeships.

Level 3 Dental Nurse

Have you always wanted a career in the healthcare industry but you’re not sure where to start? Has the dental industry always been appealing to you but you don’t want to go to university? Well, the answers to those questions lie within this article, exploring the role of a Level 3 Dental Nurse and how an apprenticeship could be the perfect choice for you to kickstart your career.

Summary of the Role

A role of a dental nurse is an understated one, yet crucial in enabling dental professionals to deliver efficient and accurate services to patients. The primary purpose of the role is to provide chair side support to dentists and other professionals, working with them to provide patients with a high standard of oral healthcare, including keeping records and dictating notes on behalf of the dentist. Maintaining high standards of cleanliness and infection control are also important aspects of the role as dental nurses are responsible for the preparation, sterilisation and disposal of instruments, materials and medicaments used in dental procedures to ensure that all services undertaken are safe and hygienic. Other responsibilities include carrying out stock control and enforcing patient safety in the practice during their visits.

Image of a female dental nurse operating a machine.
Empower yourself and others with a career in dentistry.

Dental nurses work in clinical environments that could be located in NHS general dental practices or hospitals serving the community, as well as private or specialist practices. Dental nurses interact with patients of all ages, genders, backgrounds and cultures with varying beliefs, as well as other members of the practice team, such as receptionists or specialists. In more specific cases, they may also be required to interact with schools, the prison service or the military service.

Dental nurses are registered professionals and work within the standards and scope of practice as defined by the General Dental Council Scope of Practice document.

Knowledge and Skills you will gain

  • Acquire knowledge of the dental and regional anatomy
  • Knowledge of the wider dental and healthcare system
  • Understand legislation, policy and procedures outlined in the GDC
  • Provide chair side support during dental procedures
  • Communicate appropriately, effectively and sensitively at all times
  • Respect patients’ dignity and choices and act without discrimination
  • Effectively manage own time and resources

Qualifications required

Level 2 English* & Maths

*British Sign Language qualification as an alternative

Other details

Duration – 18 months

Occupational Level – Level 3

Regulatory body – General Dental Council

Upon completion of the apprenticeship, you will be awarded with a Level 3 qualification for entry to the professional register as a dental nurse.

Conclusion

The Level 3 Dental Nurse apprenticeship is a fantastic opportunity for ambitious and driven individuals to get your foot in the door in the healthcare industry and opens up a plethora of opportunities to continue your career path such as branching out into an Oral Health Practitioner role. This apprenticeship will provide you with key skills and knowledge that will help you to excel and flourish in the health and sciences sector and provide meaningful and appreciated care to the community.

Image of a female dental nurse handing a toothbrush and toothpaste to a young girl.
Give back to the community with a career in dentistry.

If after reading you’ve decided this might not be best for you, don’t fear! Click here to find out more information on different apprenticeships to help you determine which one is right for you.

Keep up with updates from us and other key apprenticeship news by following us on Twitter and LinkedIn, or have quality information delivered right to your inbox by signing up to our mailing list.

This WordPress SEO Plug-In is a MUST for Digital Marketing Apprentices

Search engine optimisation may seem like a daunting task for many digital marketing apprentices that have a lack of experience with web design or WordPress. However, it isn’t as scary as it may seem thanks to this invaluable free plug-in for WordPress which guides you in your SEO endeavours with its easy-to-use interface and informative tips and tricks. Here’s why Yoast SEO is an absolute must-have for digital marketing apprenticeships looking to navigate the SEO space.

What is SEO?

SEO stands for search engine optimisation and it is the process of improving aspects of your website to increase its visibility in the rankings of search engine results pages, with the outcome leading to more traffic to your site and build your reputation in your industry. Search engines use bots to crawl pages on the web and collect information about them before sorting them into an index, which are then analysed by algorithms based on factors such as keyword density and readability to determine the order in which pages should appear in the search results for a given query. SEO gives you the ability to make improvements to your website to help increase your websites reputation in that index and in turn push your website higher up in the search rankings.

Diagram of a webpage with highlighted content labelled with the relevant SEO technique.
Altering aspects of your webpage will help boost your ranking in search engine results.

What is Yoast SEO?

Yoast SEO is a free to install plug-in for WordPress which simplifies the processes of SEO considerably, making it an effective tool for new digital marketers to understand the fundamentals. Once installed, it is automatically applied to all of the previous webpages on your website, providing them with two scores, a SEO score and a readability score. Further inspection of these will show that Yoast provides detailed criteria that your page needs to meet in order to improve on its scores. These analysis results provide you with easy solutions and guidance on how to effortlessly improve your SEO score. Yoast also acts as a tool to apply other changes to your webpage which you may not have been able to previously, such as the meta description that appears underneath the webpage title on search engine results pages.

Yoast SEO analysis results showing several areas for improvement.
Image: Bluehost Inc.

5 aspects of SEO Yoast will help you improve on

Keywords

Keywords are specific terms which generalise the ideas and topics of what your content is about. These are an integral part to improve search engine rankings as search terms will often contain keywords that relate to the webpages they are looking for. Using Yoast’s editor, you can set a focus keyword that appears regularly in your page content to be pushed into search queries with the same keyword more frequently.

Meta descriptions

A meta description is a short summary of what the contents of the page is about. This appears underneath the title of the page in search engine results page and can be filled with important keywords and search phrases to help improve visibility. This can be done with the help of Yoast’s editor, even informing you on the perfect number of words you should use for it for the best results.

Inbound and outbound links

This refers to hyperlinks that take users to other pages on your website (inbound) and hyperlinks that take users to webpages on different websites (outbound) respectively. These are extremely important for SEO as it helps link your page to other relevant pieces of information on the web which will be analysed by bots and will result in your page ranking higher on search results. Yoast provides guidance on the recommended number of each type of link in webpages.

Images

Yoast can help make your images as rich in information as possible to help your images appear in Google Images searches. Making sure all of the images you have used include relevant captions and alternative descriptions can make them more likely to appear higher up in image searches that share similar terms.

Text readability

Finally, Yoast’s dedicated readability score provides insights on par with professional copywriters about the readability of your webpage. Yoast will inform you on how to utilise headings more effectively, how to alter sentence length and vocabulary to improve readability and so much more. All of this is confined in a dedicated analysis to ensure that your page is as user-friendly as possible to keep readers engaged for longer periods of time.

Conclusion

The 5 criteria I just mentioned are just a small portion of what Yoast SEO can help you to improve on within all of your webpages. It’s incredibly user friendly interface and simplistic approach to SEO makes it a powerful tool for any digital marketing  apprentice to have in their arsenal. The best part is there’s no catch, it’s completely free and you can go and install it for your website right now. Click here to find out how to add Yoast to your WordPress suite now.

Learn more about the Level 3 Digital Marketing apprenticeship.

Keep up with updates from us and other key apprenticeship news by following us on Twitter and LinkedIn, or have quality information delivered right to your inbox by signing up to our mailing list.

Level 3 Digital Marketing Apprenticeship

Get your career started in the realm of digital marketing and gain all the information needed to be the best at it.

Become the marketing expert you’ve always wanted to be

Level
Level 3 Digital Marketing Apprenticeship

Duration
This Apprenticeship typically lasts for 18 months

Overview:
We are looking for someone to join us in the Digital Marketing world as an Apprentice, in return for a industry recognised certificate. We hope you can join us in all different aspects of marketing such as Mail marketing, Social Media marketing, SEO Etc.

A digital marketer’s main responsibility is to define, design, develop, and carry out digital campaigns on various online and social media platforms in order to promote consumer acquisition, engagement, and retention. A digital marketer often works in a team environment and is accountable for some of the aspects of the broader marketing strategy or campaign. The marketer will follow marketing briefs and guidelines while working. They typically answer to a marketing manager, an IT manager, or a manager of digital marketing.

The below table shows what the apprentice will be studying during their apprenticeship.

The information above was taken from the Institute For Apprenticeships. Feel free to have a look in more detail on their website listed below.
https://www.instituteforapprenticeships.org/apprenticeship-standards/digital-marketer-v1-1

Entry Requirements:
The selection criteria will be determined by each firm independently, however they may include GCSEs, A-Levels, a level 2 apprenticeship or any other relevant qualifications and/or any relevant experience. Employers will tend to take on board people who has a passion for digital and social media.

Day-To-Day Tasks
The apprentice will take in many different tasks starting from creating looking at client brief’s and creating media plans to posting the assigned content and reporting beck to the client on performance. As the apprentice gains more experience they will also be making optimisations for these campaigns in order to see better results. As well as doing this. the apprentice will be creating their Portfolio. This will consist of several projects they have taken part in and will help the assessor give them their final grade towards the apprenticeship.

The apprentice will also be gaining an insight in to coding and the importance of it. Although the most known ways of marketing is through social media, SEO and coding also play a very big part in it too. This Digital Marketing apprenticeship caters for all other aspects of marketing as well as social media.

If you want to find more information and resources about apprenticeships, click here.