Digital Marketing Apprentice: Video Content

Person using a professional camera to create content

If you’re a digital marketing apprentice you may want to add video content to your skills to use! We are going to cover why video content is going to be the future of marketing and how you can start to apply it to your work as a level 3 digital marketing apprentice!

Why Video Content Is Key As a Digital Marketing Apprentice

In todays world video content is really making its stand, Since 2018 the amount of hours spent online watching video content has almost doubled, going from 10.5hrs to 19hrs per week! This obviously opens a huge opportunity for marketers to really capture some of this audience by taking their products and services and putting it into a digital watchable format that can be found across multiple platforms.

How Can Video Content Benefit a Digital Marketing Apprentice?

As a digital marketing apprentice you really need to show you knowledge with tools that you would use for marketing. This may consist of a blog that explains how to use something you sell, Lets say you sell smart plugs that connect to your Wi-Fi and let you set on and off schedules and be able to toggle the plug on and off remotely from your mobile. To explain a setup in a blog you would have to write up essentially a instruction manual but with more detail that may end up being around 2000 words and has taken you a 5 hours to produce. If you was to create a video step-by-step guide which by the way 96% of people have reported watching this would not only be more in detail and informative but would take a lot less time to produce a 2 minute explainer video. So you have reduced your production time by say 50% and got it down to 2.5 hours, not only is this a huge benefit to you and your company because you’re now 50% more productive! But the person viewing doesn’t have to sit and read a 2000 word blog where they have to keep going back and back to try and understand, They can visually watch and take all the steps with you.

Person being productive at work

Where To Use Video Content

Video content has become popular over all platforms but your main focus would be: Instagram, Facebook and YouTube, I’m going to show you how to cater for each individual channel.

Instagram: This is a platform where you can place any kind of video whether its infographics, ads or explainer videos. However you have to remember your target audience, there’s no harm in testing what your audience likes and they can also adapt to what you post. Instagram should really be syncing up with your knowledge as a digital marketing apprentice and be taking advantage of a strong selection of hashtags with high and low usage to get the best coverage. People will sit for hours a day scrolling through Instagram so if you can showcase your product in use for 20-30 seconds and get people to tag your company in their posts you’re well on your way to brining in a large audience to your page.

YouTube: YouTube is going to be the hub of your content, People that go here should be able to see an extensive list of tutorials and tips and tricks and some trouble shooting. There is almost no limitations on YouTube for content length and being able to get auto generated captions for those that may be hard of hearing is a crucial feature for anyone posting video content in 2022!

Facebook: Almost the same as Instagram content wise but unfortunately you don’t get to reap the benefits of the hashtags the same as Instagram. Facebook will be a more connecting platform as you may post a video and people who are interested are more likely to tag friends and family to show them. You would also benefit from tutorials on Facebook as they can be longer than 1 minute unlike Instagram.

Ready To Get Started?

Here is the link to view the growth of video content and you can see how much it can benefit you.

If you have found this article beneficial consider signing up to our mailing list below where we will send out information to your email to help you along with your apprenticeship.

Follow us on socials: LinkedInTwitter and Facebook

3 Major Reasons you need Social Media in Marketing

Social Media in Marketing

Social media is at the forefront of peoples minds today with approximately 3.78 billion social media users worldwide in 2021. With so many users worldwide, if you’re not using social media in marketing then you absolutely should be! There’s an array of opportunities for marketing on each social media platform, whether you’re a B2C or B2B. The marketing sector has evolved over the years, especially with the likes of the pandemic pushing tech innovations to surface even faster than before. But what does this mean?

As more of us are working from home, using these tech devices, the marketing sector has had to adapt to these changes, pushing advertisements in other places other than the traditional methods. As an Apprentice Digital Marketer, you will learn the benefits of social media in marketing and how to curate social media campaigns subject to the Apprenticeship Standards.

However for now, we will run through 3 major reasons why you need social media in marketing…

The world is moving to Digital, and so is Marketing

The world is becoming more digital and self serve by the day, with innovations such as Amazon Alexa popping up. However, the 2020 Covid Pandemic had heavily increased the pace of Digital innovation.

Traditional marketing is still existing in the likes of radio, newspapers and billboards however, many sources are moving online. Newspapers and magazines have moved forward with the times and now operate online. They even have their own social media accounts where their audience can comment and re-share articles, which in term is getting lots of engagement and more views than traditional alone.

By being online this opens many more doors to obtaining customer data and behaviours, creating mailing lists, gaining subscriptions and much more than just paper alone: the possibilities are endless!

Social Media Advertising is noticed much more, and considerably cheaper

Although we still see traditional marketing around, it’s something we have all become accustomed to seeing and not being interested. Our mobile devices however, are getting much more screen time, therefore much more attention.

“In 2020, digital advertising spending in the United Kingdom (UK) amounted to 16.47 billion British pounds” – Statista.com

Additionally, social media advertising can be much cheaper than traditional. Some posts across platforms are as cheap as a few pounds with a much higher exposure. Generally, there is a much higher ROI with paid ads.

There are huge benefits to social media advertising, such as:

  • Targeting audiences at granular levels including demographics, behaviours, locations, interests etc.
  • Gaining back data on audiences to cater advertisements to them
  • Analytics on advertisements being so precise you can see how effective your ads are
  • Revising whilst they are active to gain the highest benefits from your ads
  • There are so many different formats of advertisements apart from the standard image

Read more on Digital Marketing tips in our blog

The rise of short video content – taking the web by storm

In 2021, the most downloaded app is of course, TikTok.

Unless you have been living under a rock the past year, everybody has heard of the video based app taking over the online world. But what does this have to do with social media in marketing?

Many social media platforms are turning to short video based content to follow in TikTok’s footsteps – as it’s success is very clear. What people want to see has evolved over time, and short videos show no signs of slowing down. The fact that TikTok has been the most downloaded app of the year, shows where people are visiting most. So, if you’re not creating this type of content and using it for advertising, you’re most definitely missing out on the 1 billion users alone on TikTok…

Although video content may seem harder to do, is it no doubt more fun to take part in rather than uploading a plain infographic. With the use of trending sounds combined with user participation – short video is so engaging that even the likes of huge corporations such as Innocent Drinks & Ryan Air are getting involved in the fun.

Read here to stay up to date with social media trends.

Conclusion

In short, social media in marketing today is a must. The audience on each platform is so vast there is no excuse NOT to include social media in your marketing plan! Talking of social media…

Don’t forget to follow us on our Socials and Subscribe to our Mailing list for reminders of our blog releases:

* By signing up to the newsletter you will be on our mailing list and receive a free download of EPA interview tips for Apprentices

How Canva Can Help You Shine As A Level 3 Digital Marketing Apprentice

Level 3 Digital Marketing Apprentice

Introduction

Learn more about our favourite marketing tool Canva, and how it can help you shine as a Level 3 Digital Marketing Apprentice.

Like many occupations, Digital marketing is, well… Digital. We’re almost certain you’ve seen a plethora of advertisements for various task management services, designed to streamline workflow within a digital environment. Asana, Microsoft Teams and Google Meet are examples of these services. These platforms excel at what they do due to the need of a stable method of communication and task management within a digital organisation.

It’s safe to say, demand for these platforms has increased dramatically in the past 15 months, with the current times having a huge effect on everyone’s working situation. Infact, Microsoft teams alone saw a 50% increase in daily users in the first 6 months of the global pandemic, most likely due to the large percentage of employees working remotely.


Using Canva As A Level 3 Digital Marketing Apprentice

With over 30 million active monthly users, Canva is a well established, industry standard web tool primarily used for content creation and digital marketing strategies. It’s been made even more accessible recently with the addition of a downloadable app version I can access from my desktop and mobile device. 

Used to create social media graphics, presentations, printable documents, animated and other visual content, Canva offers users a platform for marketers to create digital content easily with in-built assistance.

Because of its unrivalled ease of use and low stress, this is a perfect tool for learners, as well as professionals.


What Is Canva Pro?

“It is essential to have good tools, but it also essential that the tools are used in the right way” – Wallace D. Wattles

Digital tools are absolutely vital for a level 3 digital marketing apprentice, and professionals. One of the most popular has unquestionably been Canva Pro, a digital marketing tool used by new and established businesses as an alternative to heavy, expensive software with a much higher skill ceiling.

Canva Pro is the paid-subscription version of Canva, which brings a number of additions at a reasonable price of £99 per year, including:

  • 75+ million premium stock photos, videos, audio and graphics
  • 420,000+ free templates with new designs daily
  • Create 1 Brand Kit and upload your own fonts and logos
  • Unlimited use of Background Remover
  • Resize designs infinitely with Magic Resize
  • Save designs as templates for your team to use
  • 100GB of cloud storage
  • Schedule social media content to 7 platforms
Digital Marketing Apprentice

Top 5 Uses For Canva Pro


75+ million premium stock photos, videos, audio and graphics

Finding the right stock photo for a project can be a time consuming and sometimes pricey investment, however with Canva Pro’s large bank of stock images, you’ll be able to find the perfect image, 100% of the time. By entering simple keywords into the search bar, you can find exactly what you’re looking for all in one location.


Unlimited use of Background Remover

Want to be able to remove an entire background from an image? Well Canva gives you the option to do that with 1 click…pretty good right? Well Canva Pro removes the limit cap on this function, allowing you to remove as many backgrounds as I want!


Upload your own fonts

A disadvantage about the regular Canva compared to Canva Pro, is the inability to upload user fonts. This can be particularly problematic when a client has specifically requested a font for a piece of marketing, ruling Canva out of the question as a resource tool. Canva Pro removes this issue by allowing users to create a Brand Kit, adding logos and fonts to the application without restriction.


Instagram Stories

With 1 billion monthly Instagram users and over 500 million daily story users, engagement has never been more important on the platform. With the sheer amount of traffic, incorporating stories into your strategy is a great way to advertise to consumers, and take up all that screen space. Stories aren’t the easiest thing to design, that’s where Canva comes in. With tons of story templates you’ll be able to harness this digital tool to save me time, and create relevant content.


Content Planner

Exclusive to Canva Pro and Canva Enterprise, introduced in 2021 is the content planner feature. If you’re familiar with content planners such as Buffer and Hootsuite, then this feature needs no explanation. However if you’re not familiar, we will provide an explanation here at ApprenticeTips.

This feature turns Canva from a tool which focuses on content curation, into a platform capable of publishing content directly to social media accounts from the application. By simply linking an account to the right project folder, with a few simple clicks we can add images to a calendar, picking and choosing the dates and times for our freshly created content to be published out to the world wide web. 


Conclusion

If you’re an aspiring or professional digital marketer, I advise this tool over many of the others. It combines versatility with ease of use, removing the stigma that good visual content can’t be achieved without heavy duty software. While Canva is a free to use application, the amount of assists and benefits the Pro Subscription brings will certainly help you shine as an apprentice!

To learn more about the Level 3 Digtial Marketing Apprentice course in its entirety, click this link.


To discover more about Canva Pro, you can visit the website here.

Not what you were looking for? We at ApprenticeTips publish regular blogs about tools and best practices for learners. We also offer training programs and apprenticeships from a huge library of options, including the level 3 digital marketing apprentice.

Be sure to follow our Twitter for instant updates on when our blogs are live, and subscribe to our mailing list for all future updates.