How to Improve SEO in 5 Simple Steps

The acronym “SEO” on a plain white background

Why is SEO Important?

SEO, also known as search engine optimisation, is the process of improving your website in order to increase its visibility on search engine results pages (SERPs). SEO is vital to every online business, whether you have an e-commerce website or run a blog like us, search engine optimisation can benefit everyone. The better visibility your site has, the more traffic and new visitors you will get to your website, and we all know that increasing organic traffic is one of the most important tasks in digital marketing.

Improve SEO in 5 Easy Steps

  1. Research relevant keywords
  2. Improve website speed
  3. Optimise page content
  4. Optimise title tags and meta descriptions
  5. Build links

Research Relevant Keywords

Keywords are the ‘key’ to successful search engine optimisation. Keywords are used by potential users and customers every day. When you’re using a search engine, what are you searching for? Most of the time you are using keywords to find relevant results, you probably used keywords to find this blog! That is what makes keywords the foundation of SEO.

So how do you perform keyword research? Researching for relevant keywords is easy, there are loads of keyword researching tools available to help you in your search for the perfect keyword list. The first tool we suggest is Google. 5,6 billion searches are done on Google every day, so where is a better place to find keywords. You can use features such as auto-complete search, ‘people also ask’ section, and top search results. These features from Google show what potential customers are searching for, helping you to get in the mind of the customers.

You can also use keyword research sites to help you find the best keywords for your business. The benefit of keyword research sites is that you can see search volume and difficulty. The volume shows you how often that keyword is searched for, this is useful because you want to get a high volume of searches, however, you need to take into account the difficulty of the word. Keyword difficulty refers to how easy it is to rank for that specific keyword. If you are a small business it will be easier for you to rank in SERPs for low volume, low difficulty keywords. One free keyword tool you could use is Uber Suggests.

Once you know which keywords you want to rank for it will make SEO seem a breeze!

Improve Website Speed

Improving website speed can be difficult, that’s why we have one simple tip anyone can do that will help you improve your website speed instantly! This tip is to remove any images that are over 300KB and replace them with images that have a smaller file size. Large file size images take longer to load, this can result in pages that aren’t fully loaded and can also cause page shifting when they finally do load in. So now, you may be wondering how do you make image sizes smaller? It’s easy, there are hundreds of free sites that you can use which will make your images smaller, all you have to do is upload the image. One site we suggest is Reduce Images.

Optimise Page Content

The second step you can take to optimise your page content is to add image alt text. Image alt text is copy that appears in place of the image if that image fails to load, it also helps webpage crawlers understand what the image is showing and how it relates to the content on that page, in turn, this will improve your ranking. Image alt text is important to get right, you want to be detailed while not having too much text. Using keywords in your image alt text can also help with boosting your page rank. Below we have attached an example of good and bad image alt text to give you a better idea of what it should look like.

A small Jack Russel dog sitting in front of a pink background

Bad Alt Text: “cute small dog pink background”

Good Alt Text: “A small Jack Russel dog sitting in front of a pink background”

Optimise Title Tags and Meta Descriptions

Optimising a title tag and meta description is just like content optimisation, all you need is relevant keywords for the content. When you have your relevant keywords, you are able to create your title tag. You want this to be similar to the page title, and you want to use similar keywords in your title tag that you use in your page content. Doing this allows search engines to understand the content of your page, and will rank it highly for being consistent in its messaging. 

Meta descriptions are harder as they are longer summaries of the page, but make the most of this space. Meta descriptions should keep between 140-160 characters long. This gives you enough room to hit a few keywords and give a brief summary of the contents of the page. When writing your meta description keep in mind your USPs (unique selling points) this is a feature search engines will praise you on. You want your description to be a compelling argument as to why someone should click on it. Below we have added an example of a good and bad meta description. 

Good meta description: “Find all of the best phones and tariffs on the official Carphone Warehouse site – Shop Apple, Samsung, Sony and Google for a new phone with all the latest deals”

Bad meta description: “Apple iPhone 6.9” screen touch screen face ID, 11th gen great deals O2, Three and EE. Shop Carphone Warehouse”

Building Links

Last but not least is linking. Building inbound links allows Google to see how trustworthy you are, if you have inbound links coming from big, trustworthy companies, then Google is more likely to see your website as credible and so will increase SERP ranking. One easy way of building these links is through affiliate marketing sites such as Awin. Affiliate marketing is when you gain publishers to put ads on their website for your company, and they get a commission from doing this, these commissions can be from sales made or generated leads. By using affiliate links you are able to communicate with big and trustworthy companies to give a larger online presence to your brand and website. It also allows you to choose whose site you have links on, meaning you can pick websites and pages related to your company.

You can also do external links, this is where you add links on your website to other websites. By doing this you further increase the credibility of your website, while also improving the reader’s experience by providing them with outside references.

In Conclusion

In conclusion, SEO doesn’t have to be as hard as it looks. If you follow these 5 simple steps, whether you’re a business owner or are doing a digital marketing apprenticeship, you can increase organic traffic with ease. 

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Apprenticeships UK: Top Tips for writing a blog post

When first starting Digital Marketing Apprenticeships UK, blog posts can be a little daunting. You may question what to do, what to write about and what to include. Below are some tips of what to include and what not to do whilst writing a blog post and why it is so important to have a blog.

What are blog posts and why are they important?

Blog posts are articles, news, or guides that are published in the blog section of a website. Blogs are important to help optimise traffic to your website; they help engage visitors by helping them grasp more knowledge on a certain subject. Additionally, they can help increase a websites SEO ranking, this means that the website will most likely appear high on the search engine results page.

Now for the do’s and don’ts.

Text. Step by step.

DO- Write with your audience in mind

Who is your target audience, find out what your audience likes to read and want to know more about. Create meaningful and beneficial posts, you want your audience to be engaged with your content and to leave them wanting more so they will click on the links to the website which helps drive more traffic to your website.

DO- Post regularly

Make it a goal to post at least once a week, be consistent. This will help build followers on your blog and gain regular readers who will expect posts by a certain time.

DO- Create an eye-catching title

The title is the first thing visitors will see, so this needs to grab their attention and click your post. Make sure the title gives the visitor an idea on what the post is about otherwise this can lead to confusion.

DO- Proofread

Preview all the drafts before publishing. Don’t upload a rough draft, as there will be spelling mistakes or grammar errors. You don’t want to publish something that could be incorrect, this could lose your blog followers.

DON’T- Write a novel

Keep sentences and paragraphs short, make sure to include images, graphics or quotes to help split up the text. There is no need to ramble on, get straight to the point, don’t drag the sentence out. Paragraphs should stay under 3 or 4 sentences, making sure there is space between each paragraph giving the readers eyes a break.

DON’T- Spam

Don’t bombard readers with notification pop ups to subscribe or take a specific action on your website. Allow the reader the opportunity to do this themselves as they are less likely to subscribe if they are spammed with pop up messages.

DON’T- Use too many keywords in the text

This can affect your SEO ranking; search engines call this keyword stuffing. You want your readers to have a good experience, which is a ranking factor that search engines now prioritize to make sure you have relevant content for the intent of your visitors.

DON’T- Cover too many subjects at once

You don’t want to confuse or bombard the reader with a lot of information. Split the different subjects into different blog posts, making it clearer for the reader to understand.


I hope these Do’s and Don’ts have provided you a valuable insight into an aspect of the Level 3 digital marketing apprenticeships UK and that writing a blog post is not so daunting after all. Blog posts are an important part of a marketing strategy campaign as they help drive more traffic to the website. With these tips you should be able to create an engaging blog post to optimise your website.

For more information about our digital marketing apprenticeships UK, please visit our website by clicking here:

Also, if you have any enquiries about this apprenticeship, you can reach out and drop us a comment on our social media, Twitter and LinkedIn.

Apprenticeships UK: Level 2 Leisure Team Member

Do you have a love for swimming, or fitness? Have you ever considered it for a career? If so, read on to find out more about our Level 2 Leisure Team member Apprenticeships UK which could kickstart your new career. Or you can change roles within your current organisations and complete this training course.

Job overview for leisure team member apprenticeships UK

The Level 2 Leisure team member apprenticeship allows you to work along side your colleagues to perform a range of operational duties such as, assisting with the opening and closing of the facility, undertaking routine maintenance of equipment, and maintaining the cleanliness and safety of the environment. Additionally ensuring programmed activities and services are available for customers. They will be acting as a Lifeguard, Swimming Teacher, Gym Instructor and Group Activity Leader. The level 2 leisure team member apprenticeship creates an excellent opportunity to head into a new career path. Once the Leisure Team Member has completed the apprenticeship, they will be eligible to become a Recreation Assistant Practitioner Member of the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA).

person standing on swimming pool ladder.

Level 2 Leisure Team Member Competencies

As a part of your role, you will be carrying out duties that will show a number of competencies. Some of these examples are:

  • Communication (written & verbal) e.g., Information on products, and accident reporting procedures.
  • Customer Service e.g., training customers on equipment and answering any enquiries about products.
  • Use IT to perform front of house duties, social media, and digital channels.
  • Complying with legal requirements to ensure safety and security. (Equality Act, Data Protection etc)
  • Perform duties of a Lifeguard such as working as team to provide supervision of swimmers and prevent accidents.
  • Perform duties of a swimming teacher such as develop water confidence, core aquatic skills etc.
  • Perform duties of a gym instructor such as conducting, gym inductions and client consultations.

There are five key areas of work all leisure team members will cover; leisure and fitness operations, lifeguard duties, swimming teaching duties, gym instruction and leading group activities, these competencies will help prepare for the end-point assessment.

What will I learn?

Along with gaining real world experiencing completing the duties listed above. Here are a few examples of what you will know by the end of the apprenticeship:

  • The businesses organisational structure, its vision, values, missions and goals.
  • How your own area of work and that of colleagues contributes to achieving business targets.
  • The Sports and Leisure activities, products and services offered by the leisure facility, and how to match them to different types of customers’ needs.
  • Learn how to assemble, dismantle and store different types of equipment both simple and complex ranging from badminton nets to trampolines and powered equipment.
  • How technology is used in the industry e.g. front of house systems, IT systems, cash handling procedures, social media, digital channels.
  • Learn how exercise plays a role in improving public health and the impact of a sedentary lifestyle on physical and mental wellbeing.
  • How to perform lifeguard, swimming teacher and gym instructor duties.

The Qualifications

So, you are probably thinking, but what would I get out of this apprenticeship? Here are number of qualifications you will gain after the apprenticeship has been completed.

  • A IQL Level 2 Award in Pool Lifeguarding.
  • One of the following: A Swim England Level 2 in Teaching Swimming or A STA level 2 Certificate in Teaching Swimming.
  • A Level 2 Certificate in Fitness or Gym Instruction awarded by; Focus Awards, Active IQ, Innovate Awarding, NCFE, VCTC or YMCA Awards
  • A Level 3 Certificate in First Aid (to be taken either as a stand-alone qualification or as a separate part of the IQL Level 2 Award in Pool Lifeguarding).


As you can see the Level 2 Leisure Team Member apprenticeships are a great opportunity to kickstart your career in the leisure industry. The core skills that you learn throughout this apprenticeship will create a range of job opportunities. Moreover, you earn whilst you learn, and there are ways to help advance you career even further. Employers are keen to use apprenticeships as they can help employees learn and develop in a field they are passionate about.

To find out more information on apprenticeships UK, Click Here for our website

Level 2 – Healthcare Support Worker

Have you ever thought of working in the healthcare industry? Or have you ever wanted to help those in need? Don’t look any further. This level 2 healthcare support worker apprenticeship requires no specialist education or previous experience. If you like taking responsibility and caring for others, then you would be the perfect fit.

This apprenticeship covers a whole manner of skills and high-quality behaviours which will make you a competent and job ready healthcare support worker.

Healthcare support worker in action

Job Profile

Healthcare support workers, work together in a team to provide quality care for individuals. Within 12-18 months you will have the capabilities to provide compassion and healthcare for individuals who cannot care for themselves. You will be fully qualified to carry out clinical duties, monitor conditions of those who are unwell, check progress and comfort of our patients to provide valuable health and social care.

Responsibilities and Duties of the Role

The role will enable you to take on a lot of responsibility and work closely with other care workers and patients. In order to progress, you will learn relevant standards and policies for this workplace, including the Code of Conduct for Healthcare Support Workers and Adult Social Care Workers in England. Throughout this apprenticeship you will have constant support in order to achieve the highest success. We will also ensure you gain your Care Certificate which will form the fundamental skills you need to provide the best care.

Behaviours and Skills you will learn

You must treat every patient with the most compassion and dignity, respecting every individual’s belief, culture, and values. This job will require you to show empathy to the patient’s situation, to their families and show respect to everyone around you. At times this job will be tough, and you will face challenges, but working alongside the rest of the team, you will end up resilient against any tests that come your way. We ensure our teams are always supported throughout their days and once you learn to adapt to your surroundings, you can thrive.

The skills available to learn along the way are indispensable for any career and they will enable you to excel in this apprenticeship and any later role you may take on. Some examples of the skills learnt are:

  • Communication – communicating with individuals, their families, your colleagues and healthcare professionals. This will become so important to your role as you can make yourself and others understood, you may resolve conflicts with smooth communication, and you will be able to handle sensitive information which may be confidential.
  • Health Intervention – supporting individuals thought-out their conditions, being able to identify signs of pain and discomfort and able to promote physical wellbeing for others. You will learn how to do routine clinical tasks, such as blood pressure checks, taking temperatures etc. This is very valuable in acknowledging signs of wellbeing at its best and when it is deteriorating and promoting positivity in one’s wellbeing and physical health.
  • Person centered care – Promoting mental wellbeing and recognising when an individual has limits. Being able to notice those who are struggling with their mental health or general cognitive wellbeing, becoming forgetful or feeling anxious. These skills are important to remain positive in your role for the wellbeing of others and being able to report low mental health.
  • Personal development – Taking responsibility for others and for yourself in order to reflect on each individuals’ actions including your own. Being able to work in a team and develop skills within the team and individually to continue learning and upskilling. The role does have a lot of responsibility and you must follow the rules in place to manage your relationships and help others to the best of your ability.
  • Equality and Diversity – following the principles of equality and diversity and inclusion to ensure every individual always gets the same level of care and compassion. This will not only help those in care, but also help others recognise every individual matters.

These skills are only a few of so many that you will learn on this apprenticeship program. They will allow you to succeed in this course and lead to opportunity in many fields.


Throughout the apprenticeship, while you are taking on new responsibility and learning new skills, you will be assessed throughout. You will have ongoing consultation with your superiors and training providers. This assessment aims to test the skills and knowledge you have learnt during your time on the apprenticeship and to test your skills as a health care worker. You will have the opportunity to showcase skills and methods of care that you have learnt as well as compiling a portfolio of your great work to evidence each part of your role to prove your understanding of the content and practical skills you have learnt. Finally, you will take part in an interview and get graded on each step of the apprenticeship course.


This apprenticeship provides a high level of knowledge and valuable, transferrable skills and behaviours, proving that the level 2 healthcare support worker is a fulfilling role for anyone to take on. Whether you’re looking to broaden your skills or wanting to start a career in healthcare, this job is perfect for someone starting out, with no skills required.

Take a further look here

Support worker apprenticeship

6 Reasons Why a Career in Digital Marketing Would be Perfect for You!

Social Media

Everything is going online! Companies in all sectors are focusing on developing a digital online presence.The digital economy is growing much faster than the offline economy, and so you should use this to your advantage and get the Digital Marketing skills you need to get hired!

Here are 6 reasons why

1. There are so many different diverse roles

There are a lot of different area’s in marketing today, including the following;

  • Social Media Marketing: Using an array of social media platforms such as Instagram, Facebook, and Twitter to target audiences.
  • Offline Marketing: This includes physical marketing techniques such as ads, billboards, radio, and print media.
  • Email Marketing: Developing relationships with clients by creating newsletters which bolster your brand.
  • Influencer Marketing: This involves creating endorsements and sponsorship’s to promote your brand.

If you are unsure as to what area of marketing would suit you best, some good questions you could ask yourself are: Are you a more analytical or creative person? Do you enjoy thinking about the campaign or executing it?

2. It’s a fast growing industry

Marketing Hiring Trends found that about 69% of companies are in the demand for marketers. They also found the big gap between the supply and demand of those with the right skills for digital marketing. The demand stood at around 59%, but the supply was only 19%. These figures can show you the demand of digital marketers and that qualifications will not go to waste!

According to LinkedIn, the “Digital Marketing Specialist” role is among the top 10 most in-demand jobs, with 860,000 job openings. The most requested experience in digital marketing includes social media, content strategy, SEO, analytics, and more.

These figures can show you the demand of digital marketers and that qualifications will not go to waste!

3. It is fun and creative

A career in digital marketing allows your creative side to flourish. Creative thinking can be a powerful and important tool in the marketing industry. Did you know that creativity has loads of benefits that can have a positive impact on your daily routine?

  • Creative thinking helps you see new original opportunities
  • Helps you be innovative
  • Creates unique solutions
  • Helps your campaign stand out
  • Helps you create a meaningful connection with your customer
  • Helps your leadership skills
  • Let’s you be more agile

Creativity is one of the key factors of success in the marketing world, and therefore a Digital Marketing Apprenticeship allows you to put your skills to the test.

4. Marketing salaries are higher than the national average

Digital marketing jobs tend to be well paid. The average starting salary for a digital marketing job on the Indeed website is around the £24,000 – £26,000 mark.

When a job is in demand, that means there’s more opportunity to negotiate remuneration whether you are working in-house or as a freelancer. So long as you show how hard you work and how intelligent you are through the job search process, you’ll be able to bid higher and higher the more experience you get!

5. It’s very social

In digital marketing jobs, you’ll have the opportunity to work with several different teams & individuals. There is always something new to do and new people to talk to.

Whether it’s a new client, a college, or finding fun ways to engage and expand your audience, anyone with an interest in working with people will love working in digital marketing.

6. Working in digital marketing gives you versatile skills

 If you choose a career path or specialization in this field and you decide to pivot later, you’ll likely only need a little training in order to make the switch. You will have created a well-rounded skill set with Technical skills, digital copywriting, editing, data analysis, for example.In this sense, you can build on existing skills while still learning new ones, but still stay in the same field.

There’s plenty of choices, here, and ongoing learning opportunities, where different skills fit together in different ways.


As you can see there are so many reasons why a career in digital marketing would be beneficial for you. Whilst it’s fun and creative, it also gives you the opportunity to have a competitive salary in one of the largest growing industries.

Find out more about Digital Marketing Apprenticeships here

Food Technologist Apprenticeship – Level 3

Do you think about how important food quality is to food manufacturers, producers, retailers and the overall food industry? Do you have the drive for food product innovation and carrying out health & safety around food safety? Or maybe you want a change of career into food technology. If you answered yes then this level 3 food technologist apprenticeship is the right step to kick start your career!

What does a food technologist do?

Food Technologists work in what is considered to be one of the largest, most dynamic and quickest growing sectors of industries going. They are highly passionate about their industry and strive to make sure that all products are safe to eat, of a consistent appearance, taste, and texture as well as taking great pride in their work.

Within this field you may be employed by a grower, in a large or small food manufacturer or by a retailer, through this there may be many opportunities to travel extensively as part of your role.

Whichever environment Food Technologists choose to work in, by the end of the course, they will have developed a set of core skills, knowledge and behaviors to prepare for an exciting and rewarding career in the food and drink industry.

What will you learn during this apprenticeship?

  • Rules within in the food and drink industry, including understanding of: Food Safety & Health and Safety
  • The basic principles of environmental legislation
  • Principles of microbiology: common food pathogens and toxins, food hygiene
  • Basic principles of food chemistry: composition of food, food nutrition
  • How to carry out sensory analysis
  • Use and purposes of food industry standards
  • Internal and external audit processes
  • How to collect data and complete documentations accordingly
  • Principles of raw materials: specifications, supply, storage, handling and quality assurance
  • The key principles of Continuous Improvement Management
  • Management systems used in food businesses
  • Understanding of the drivers of costs and quality
  • Methods of pest control and pest prevention
  • The functions and processes used in new and existing product development
  • The food supply chain from end to end, and relationships within it
  • Understanding of a range of problem solving techniques
  • Appreciation of ethical issues in the food industry
  • Understanding of how to cost products

Entry requirements & duration of this course:

For new entrants this course is between 24 & 30 months long. There are no entry requirements for this course. So what are you waiting for? Sign up today to make a difference in the food industry.

What can I do with a qualification in Food Technology?

The progression possibilities are endless with a qualification in food technology, you could be a scientist in a laboratory based environment ensuring the safety and quality of food products. You maybe in a development role to help improve existing products or more excitingly launch new products. Another progression path would be in a factory based role working with different teams to develop better manufacturing practices. Also you could end up within the supply chain to develop good relationships with suppliers and customers.


In conclusion a level 3 apprenticeship in food technology is a great way to kick start your career in the food industry with plenty of progression possibilities in the long term and earning whilst your learning. 90% of our apprentices have progressed into full time employment or further educational studies upon completion of their courses. To find out more about our range of apprenticeships and what our apprentices have had to say have a look on our website Welcome to –

Beauty & Makeup Consultant Apprenticeship Level 2

A woman presenting an eyeshadow product in her hands against the pink background

Are you the kind of person who loves recommending beauty products to friends? Are you seeking a career in beauty and makeup? If so, read on and discover how a level 2 beauty and makeup consultant apprenticeship will help you get started in the beauty and makeup industry!

Jobs and entry criteria for the Level 2 Beauty & Makeup Apprenticeship Course

The beauty & makeup consultant apprenticeship provides the chance for you to gain the knowledge and skills needed to demonstrate, promote and recommend the use, benefits and application of different retail beauty products, including make-up, skincare, nail care and perfumery. In the UK, a qualified beauty & makeup consultant can earn an average of £22k per year and possibly more with experience. Money is not everything! Through this apprenticeship you will learn a wide range of skills that will open up a variety of career opportunities in the beauty idustry. So get started now and future proof your career by acquiring a level 2 beauty & makeup consultant apprenticeship qualification!

The minimum requirement for this apprenticeship is English and maths Level 3; however, if you don’t have these qualifications, we will help you achieve them! Those who do not have a level 1 qualification will need to obtain this level and pass the level 2 test before taking the End-Point Assessment. This means everyone has the chance to succeed in this apprenticeship!

What are the responsibilities of a Beauty & Makeup Consultant Apprentice?

The position of a Beauty and makeup consultant typically revolves in working in a department store or retail environment. As a retail beauty consultant, they should use their knowledge to demonstrate, promote and recommend the use of different retail beauty products including makeup, skincare, nail care and more, while explaining the benefits and applications of each one. In this position, they should work by their company’s rules as well as brand guidelines like pricing and promotional structures. The ideal candidate should be able to work effectively as part of a team with also the ability to operate independently, supported by a store manager, to provide excellent customer service and care in a fast-paced work environment, working to achieve company targets. They should be curious, eager and enthusiastic to learn more in their career, maintaining continuous professional development.

Watch this video from Boots for a more in depth look at a position like this.

Beauty consultant holding a makeup product with other products scattered across the tabletop.

Level 2 Beauty & Makeup Consultant Details of standard

During your time as an apprentice, you will carry out duties in accordance with standards that should be observed. Some examples of these standards are:

  • Advises and demonstrates products to customers
  • Maintains and manages a work area
  • Completes promotional activities
  • Selects and demonstrates a range of techniques, products, tools and equipment to promote and sell a range of beauty retail products to customers
  • Instructs in the use and application of skincare products and makeup
  • Completes services to a high standard, maintaining customer confidentiality and rights
  • Implements and practices safe ways of working for themselves and others in accordance with legal and organisational requirements
  • Portrays professionalism that meets the beauty retail industry and organisational requirements
  • Meets beauty retail image and etiquette to be a brand ambassador

Good behaviour qualities you need as a Beauty & Makeup Consultant

  • Personal and professional ethics: demonstrates a commitment to quality, maintains honesty, integrity and confidentiality that meets industry standards
  • Flexible and positive attitude: Adapts positively to changing work priorities and patterns when new tasks need to be completed or requirements change
  • Maintain customer care principles and practices: show customers respect at all times and in all circumstances, demonstrate customer empathy, sensitivity and awareness

Additional Apprenticeship Information

What is the duration of the apprenticeship?

A minimum of 12 months

What qualification will I achieve?

A Level 2 Diploma for Beauty Professionals – Beauty and make-up consultant


As you can see, the level 2 beauty and makeup consultant apprenticeship is an excellent starting point for anyone looking to pursue a career in beauty. Apprenticeships open doors to a wide range of job opportunities. As an apprentice, you will be paid as you progress and opportunities will present themselves to advance your career. Some employers are interested in using apprenticeships to better understand how their employees learn and progress. If you commit to a future profession in beauty, there could be many more great job opportunities for you!

If this isn’t for you or if you want to keep looking, be sure to check out other apprenticeship courses available with us by visiting our website homepage.

Tramway Construction Operative Apprenticeship [Level 2]

silhouette construction site
Level 2 Tramway Construction Operative – You will set up and maintain the construction of tramways

Have you just finished school and looking to start a new career in the construction sector? Do you love having hands-on experience and enjoy working outdoors? If so, then you may be suited for a Level 2 Apprenticeship as a Tramway Construction Operative. Read on to see if this role is right for you. This guide will give you an overview of what to expect and qualifications you will need.

What is a Tramway Construction Operative?

A Tramway Constructive Operative plays a crucial role in the construction industry. This course typically lasts 18 months. This apprenticeship involves a high standard of technical work relating to the construction and renewal of the Tramway the environment. A typical day might consist of setting up and maintaining a temporary traffic management system. Additional duties also include carrying out site clearance activities; the removal of waste and reusable items. Using a range of handheld tools and equipment is key in this role. Do you enjoy interacting with a range of people? As an apprentice, you will meet people from various parts of the sector, such as engineers, designers and councils. As a result, you will get exposure to different construction methods, gaining transferable skills essential to any role! You can also check out some more construction apprenticeship roles on offer.

construction of a tramway
Level 2 Tramway Construction Operative – You will be responsible for the renewal of tramways

What Skills Can I Gain From an Apprenticeship?


  • Planing and installing traffic systems, barriers and walkways
  • Supporting construction renewal activities
  • Communicating with teams and also being the central point for any questions and queries
  • Working in accordance with health and safety regulations


  • The tramway environment, including history, customers, structures
  • The principles of civil engineering
  • Construction and inspection methods and techniques
  • Safe working practices and code of conduct


  • Professionalism
  • Customer Service
  • Confident in taking accountability and questioning methods
  • Reliable and dependable

What Do I Need?

Level 1 and 2 English and Mathematics is required for this apprenticeship. You will need to take Level 2 English and Mathematics before your EPA, if you do not have this. Additionally, a knowledge of the tramway environment is desirable. Specifically, understanding how pedestrianised and traffic areas relate to each other. Communication skills are essential as you will be liaising with various stakeholders throughout your role.

How Much Does a Tramway Construction Operative Earn?

The current National Minimum Wage rate for an apprentice is £4.81 per hour. However, upon completing your first year, you are entitled to the National Minimum Wage rate for your age. Typically, a Tramway Construction Operative earns around £36,000 annually.


This Level 2 Tramway Construction Operative apprenticeship is a great way to kick-start your construction career. You will also gain the essential skills and qualifications to help develop yourself and your future.

Check out some more of our blogs on different apprenticeships to help get you started with your career! You can also follow us for more updates! We’re available on LinkedIn, Facebook and Twitter

Level 2 Structural Steelwork Erector Apprenticeship

Have you just finished school and looking for a way into the construction industry? Have you got an eye for design and are adept at turning plans into reality? If I am describing you, you may be suited to a Level 2 apprenticeship as a Structural Steelwork Erector! Check out the rest of the post to find out more about the role and what it can offer!

Structural Steelwork Erector Apprenticeship: What is it? What do I need?

Put simply, this apprenticeship is a doorway into the construction industry via on the job training and experience. You will often be the first team on the construction site, creating a steel frame which will be the foundation for any site/building you are working on. As this is the first step in the construction of buildings, there is a high level of precision and planning required that can only be gained from the hands-on experience that this apprenticeship grants you. You will have exposure to many different construction methods and equipment which can help you specialise as a steelworker, or transfer into other areas of construction.

Typically, this apprenticeship lasts 24 months. However, this can be extended or shortened based on prior experience/performance. This apprenticeship offers a level two qualification upon completion of the End point assessment which is a well-respected qualification to be able to add to your CV. But arguably more important is the onsite experience you would be gaining whilst completing the qualification.

In terms of entry requirements, you will need to have:

  • English level 2 (if you do not have this it will be required before the EPA)
  • Maths level 2 (if you do not have this it will be required before the EPA)

What skills, knowledge and behaviours will I gain through the apprenticeship


  • Plan and prepare effectively in the workplace and in the apprenticeship aspect
  • Identify and construct steel components effectively
  • Move steel and equipment safely and effectively
  • Complete work to international standards
  • Work in accordance with health and safety regulations.


  • Typical material sizes
  • Bolts and joiners used
  • Different steel components, how they interact and when to use each one
  • Tools and equipment needed
  • How to avoid/rectify issues with construction, tools and the equipment
  • Knowledge to fill out any paperwork needed for the construction


  • A questioning attitude
  • Challenge poor practices and evolve procedures
  • Reliable and dependable
  • Accountable

Overall, this level two apprenticeship offers the right candidate and opportunity to get their foot in the door of the construction industry, developing their skills and gaining a qualification at the same time.

Read more of our posts on the different apprenticeship standards you can apply for now – you might find something you had not thought of before!

The do’s and don’ts of social media implementation as a digital marketer

As a digital marketing apprentice, social media implementation is vital. you’ll need to show that you can run digital campaigns across a variety of channels, including social media platforms, websites, and email. In this post, I’ve compiled a list of the top do’s and don’ts for digital marketing apprentices when it comes to launching a social campaign. You’ll be able to tweet, comment, post, and snap with confidence knowing that you’re on the right track if you follow these simple principles.

Do – Keep consistency across social media platforms

The only way for you and your organisation to flourish online is to maintain a consistent brand throughout all of your online conversations. You can improve your brand equity, consumer trust, and, eventually, your bottom line by being loyal to who you are. Reminding yourself of the corporate voice/tone, utilising brand colours when creating, and ensuring that the messages you’re publishing or re-posting are relevant to your brand image.

For a further look at the do’s and dont’s of social media as a whole, read ‘The do’s and don’ts of social media as a Level 3 Digital Marketer’.

Don’t – Allow trolls or bots to spam the comments

Delete any remarks made by a social media troll that are derogatory or insulting, and report the individual. Bots that post spammy messages in the comments are in the same boat. Despite the fact that you have no control over this behaviour, you should react to these comments as quickly as possible since they can harm your brand’s reputation.

Don't allow trolls or bots to spam the comments - The do's and don'ts of social media implementation as a digital marketer
Don’t allow trolls or bots to spam the comments

Do – Vary your social media post type

Your social media implementation should be varied to some extent. The same old 1 by 1 aspect ratio photo style can get monotonous, and if your followers grow weary of your format, they may start passing over your material without engaging with it. That’s why I always recommend sharing a balanced mix of vertical, horizontal (landscape), video (or Reels on Instagram), and gallery posts (Carousel on Instagram).

Don’t – make spelling or grammar mistakes

This may seem obvious, but you should always have a second pair of eyes proofread your posts or articles. Before sending out a post or an update, be sure it’s been proofread by at least one person. Apps like Grammarly, on the other hand, can help you lower your typo rate.

Do – Create a social media post schedule

Scheduling social media postings ahead of time is a huge time-saver. Pre-scheduling your social media activities will save a lot of time for a digital marketing apprentice, allowing you to focus on other digital parts of your company. It’s always a good idea to save time by scheduling your blog articles, tweets, and status updates ahead of time. An example of a tool that can help with this is Later.

Don’t – Mix personal and professional

Nowadays, brands and businesses strive to humanise their online presence. This might involve linking their personal and corporate accounts, as well as commenting and sharing between them. Although it looks to be a great idea when done correctly, I feel it is a hazardous strategy because your business might be overwhelmed by personal updates, leaving your audience confused about what your business stands for.

Don't mix personal and professional - The do's and don'ts of social media implementation as a digital marketer
Don’t mix personal and professional


Hopefully, this ‘do’s and don’ts’ advice has taught you that social media isn’t only for personal use, such as posting pictures of your cats or holiday photos! Instead, social media implementation is a strong tool for businesses and digital marketers to promote a brand, drive traffic to a website, and develop a reputation that your competitors can’t ignore.

Digital marketing apprentices are responsible for using social media implementation as a marketing strategy. The goal of social media marketing is to increase your brand’s visibility, personality, and community. Hopefully, now you can create a set of fundamental ground rules for your business’s future social media marketing campaign by following the dos and don’ts outlined above.

For more information on other apprenticeship courses available in the UK, visit our website by clicking the link here.

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