Key KPIs that all marketers should know about.

Firstly, what do we mean by KPIs?

Key Performance Indicators are something that all marketers should know about, as these metrics can take your business to the next level. To keep it simple, Key KPIs support you to come up with strategic plans, operational improvement and reaching targets for your business.

Examples of Key KPIs that can influence your business

Sales focused KPIs:

  • Customer Lifetime Value (CLV): This KPI represents the total amount of money that a customer is expected to spend on your products over the entire business relationship.
  • Cost Per Acquisition (CPA): This KPI represents the total sales and marketing cost required to land a new customer. By comparing CPA to CLV, businesses can measure the effectiveness of their customer acquisition efforts

Traffic focused KPIs:

  • Social Media Traffic: This KPI similarly tracks the views, follows, likes, retweets, shares, or other measurable interactions between customers and the company’s social media profiles.
  • Clickthrough Rate (CTR): This KPI measures the number of specific clicks that are performed on social post or email distributions. For example, certain programs may track how many customers opened a social post or email distribution, clicked on a link, and followed through with a sale.
  • Bounce Rate: This KPI calculates the percentage of visits to a web page, where users don’t interact and immediately exit the web page. This can be a good indicator to work out if your home page is engaging enough to keep users interacting on site.

Email Marketing Campaign KPIs:

  • Email OR (Open Rate): This KPI highlights how many users have opened your targeted email, compared to those who have not interacted. If the OR was poor, a business may look to improve their subject line and pre header for example to entice users to open their email next time.
  • Email UOR (Unique Open Rate): Your unique open rate tracks the number of individual users who open your email. The difference between OR and UOR, is if one of your customers opens the same email three times, it only counts as one unique open so this can seen as a more accurate approach
  • Email Delivery Rate: Email deliverability rate tracks the number of emails successfully sent to a recipient’s inbox.

What KPIs you should select:

For example, if you’re running a brand campaign one of your key objectives would be reach and awareness which relates to the traffic KPIs listed above. This is because if you want users to be aware of your content, you will need to work out how to achieve Social Media Traffic, CTR and a low bounce rate.

On the other hand, you may be running a specific Email Marketing Campaign and your goal could be to ensure that your EM (email) is delivered to all targeted users. Once you have a clear understanding of your Email Delivery Rate, you can then set realistic goals across the board for your EM campaign. This could be looking deeper in OR and UOR and setting realistic targets.


You should now have a much broader understanding on how KPIs help your business to understand if the strategy is working or may need tweaking. We can also agree that without KPIs, businesses cannot find what is working well and which process requires improvement. Therefore, it’s also clear that having structed KPIs can motivate your employees. This is because by setting targets and measuring progress, KPIs can help to keep employees focused and motivated.

If you’d like to learn more about Digital Marketing, take a look at the Digital Marketing Level 3 Apprenticeship to take your knowledge to the next level!

Everything You Need to Know About Audience Targeting

A Guide to target audiences for Digital Marketing Apprentices

Graphic of a target with people around it

So you’ve come to the point in your apprenticeship when you have more responsibility for your campaigns and you don’t know where to start. With there being so many components that go into planning campaigns, like creatives, devices, budgets and more, it can be tricky to know what to start planning first. We look no further that this because we’re here to set you up for success.

As a marketer, you want to deliver the right message to the right people at the right time and the right place

Everyone is not your customer. Not everyone is going to be interested in the product or service you are advertising, which is why is it so important to define your target audience before anything else. In this article, well highlight some of the different way you an segment and identify your target audience.

What is a target audience & Why are they Important?

A target audience is a specific group of users with shared characteristics who are most likely to be interested in the product or service you are advertising. You would typically segment your audience by demographics, geographic, psychographics and behaviors. Below are some examples of each of these segments:

DemographicsGeographics Psychographics Behaviors
– Age
– Gender
– Income
– Level of education
– Profession / Role in
– Company
– Marital Status
– Language
– Country
– City
– Region
– Postal Code
– Personality
– Traits
– Hobbies
– Life goals
– Values
– Beliefs
– Lifestyle
– Spending habits
– Buying habits
– Browsing habits
– Interactions with brands
– Loyalty to brands

Defining a clear audience will help you create a message that will appeals to the type of people who are most likely to convert. Consumers want a brand that understands their challenges and provides solutions for them. In turn, this will build a strong relationship between you and your customers. However, in order to do this you will need this to find out more about their needs and challenges…

Empathy Maps

An empathy map is a visualization tool which helps marketers identify and understand their audience’s situations and feelings. Empathy is a common synonym to “being in someone else’s shoes” and is a key skill for marketers to have, as it allows them to take on their customers perspectives.

Empathy maps vary in size, but all of them should include the following four points

  • Say & Do – What the customer says about a product or brand. How do they interact on the internet… do they use social media? What actions and behaviors have / do they adopt and how do they interact with products and brands.
  • Think & Feel – What do they think about when they interact with a product? What occupies their thoughts and what matters to them? How do they feel when interacting with a brand? What do they get excited about and what worries them?
  • Hear – Who and what influences them and where do they find this? Celebrities? Social Media influencers? Their friends and family?
  • See – What do they see, day to day, in the environment they are in? What does this environment look like? What type of people or products are around them?

Below is an example of an empathy map, and some questions you can consider when creating one…

By producing an empathy map, you gain an understanding of your customers needs and wants. As you identify what you know about your audience, place it on an empathy map to gain a more holistic view of the users world.

Empathy maps serve as a foundation to another method of audience planning, which is more personal and involves thinking about a particular user in your audience. Customer personas represent a real person in your audience and have more human characteristics like name, age, motivations, personality, age and interest.

Customer Personas

Remember having an imaginary friend when you were a child? Marketers have them too, but in this case, they’re called customer or audience personas and they are an especially helpful too when defining your target audience. Customer personas remind you to put your audience’s wants and needs before the businesses’. As a result of this, you’ll be able to create better content that will appeal to the people you’re trying to target.

Customer personas are brief documents that encapsulate data about your target audience. They allow you to:

  • Build empathy for your customers and evaluate messaging from their perspective.
  • Give data context and a human face.
  • Help your business have a shared understanding which will help in decision making.

Take a look at this example of what a customer persona might look like and what questions you can ask yourself when creating one.

Some important things to note:

  • Don’t use gender unless it is consistently true for the customer or unrelated to why the persona would want your product/service. For example, if you’re promoting a Football brand, don’t specify your persona as a male because woman can enjoy football too.
  • Keep it simple.
  • Consider if a name and photo is actually helpful or weather it creates a bias.
  • Use real customer research and quotes.
  • Don’t make things up.


Having the responsibility of planning a campaign when you’re still new to the advertising industry can be scary. One of the most important components of any campaign is the target audience. If you target too broad of an audience, then you run the risk of wasting money on impressions from users who will not be interested in your brand / product. By defining a clear target audience, you can ensure that your advertising is being see by users who are the most likely to want you product and convert, which is what advertising is all about!

To learn more about digital marketing and digital marketing apprenticeship tips and advice, check out our other blog posts by clicking here.

Top Tips For Building A Community On TikTok

Influencers relaxing and posting on social media for their digital branding

The key to digital branding on TikTok is building a community.

Social media marketing and digital branding is hard to navigate with all of its constant feature updates and social media apps popping up everywhere. Not all marketers will have considered TikTok marketing as part of their strategy.

TikTok thrives off of its FYP, the algorithmic For You Page that displays content it thinks you’ll like based on recent activity. Most people navigate TikTok through the FYP and are consistently viewing content from accounts they do not follow. This means any account has the opportunity to get engagement regardless of follower size.

We’re here to give you some initial tips to get you started!


TikTok thrives off authenticity. This means you don’t need to produce the high-quality ads you would for Instagram or TV. Some of the most popular content by brands includes using trending sounds to poke fun at their own business as shown in this TikTok by BeReal, a new social media app that crashes a lot.

@BeReal on TikTok

Behind-the-scenes vlogs also do really well as it shows the audience what the business is actually like. TikTok is nosy, so play on that. You could:

  • Interview people in your office;
  • Vlog your day;
  • Film fun trends with your coworkers;
  • Show you actually fulfilling a task.

If your industry is something as serious as a law firm, then despite how professional you may feel you have to be online, it’s not going to fit well on TikTok. You need to lean into the silliness of it like @lawbymike

@lawbymike on TikTok

If you go into your TikTok strategy ready to make jokes, have fun and leave the serious corporate side of your branding to other media, then you can really succeed on TikTok.

Valuable Content

The best brands on TikTok know that they can’t just use the fun sounds. Your content needs to offer value to your audience. 

Recent TikTok data suggests they’re moving away from pushing trending sounds to the algorithmic For You Page. TikTok instead wants to encourage users to produce original content, and if it provides value to your audience then you’re likely to grow a community.

Original content can be:

  • Interviewing your staff with questions your audience wants to know;
  • Tips series for people in your industry;
  • Tips series for people who may require your services;
  • Updating your audience on news in your industry;
  • Recommendations for newsletters you love in your industry.

These videos can be done using trending sounds, talking to the camera, using the green screen feature, text-on-screen or in any creative way you can think of.

TikTok SEO

In order to maximise your content to build a community, you’ll need to get to know SEO for TikTok.

Like Google, TikTok has a search results page and you can optimise your content to rank better on it.

Firstly, find your keyword. This will be the phrase you want your video to appear under in search. 

For example, you run a beauty business and want your video on your new blush product to appear under “Best Cream Blushes”

On the review video, we’ll add this exact phrase to:

TikTok post page with Best Cream Blushes TikTok SEO example for Digital Branding
  • The caption;
  • Hashtags;
  • Text in the video;
  • Cover

This will make sure that TikTok’s algorithm knows what our video is about and where it should be so people will find it. 

Engaging With Your Community

This may seem like a no-brainer but you should be engaging with your comments. This could be replying with a simple emoji or even replying with a video giving your audience a more personal response. You want to build a community, not just a following, therefore you will need to make your audience feel listened to. Communities are friendly, warm and joke around together. That should be the vibes in your comment section.

Not Pushing Your Product

In TikTok’s own words “Create TikToks, not ads,” because users do not like being explicitly sold to. You need to integrate your content into the FYP. This means not pushing your products or services in every single video. You need to gently sprinkle it in like the finishing touches to a victoria sponge cake. Create videos that target your community and add in your products maybe every 3 videos. It may go against your marketing instincts but we promise it’s the right way to go out TikTok. 

Digital marketing apprentices who show up to a TikTok strategy meeting with these tips for digital branding are setting themselves up for success!

Find more tips on our website and socials





Level 5 Healthcare Assistant Practitioner Apprenticeship

Close up of a nurse's hands holding an older person's hand during their healthcare assistant practitioner apprenticeship

Are you compassionate about giving high-quality social care? If so, you’re in the right place to find out how the level 5 healthcare assistant practitioner apprenticeship could kickstart your dream career. Alternatively, you could change roles within your current organisation and complete the apprenticeship training. NHS apprenticeships are a great way to further your career.

Jobs and entry criteria for the level 5 healthcare assistant practitioner

The healthcare assistant practitioner works on an in-depth level to understand factors that influence health and ill health (e.g. anatomy and physiology). This apprenticeship allows the apprentice to obtain the core skills, knowledge and values/behaviours to become an Assistant Practitioner.

In this healthcare assistant practitioner apprenticeship role, you’ll experience a massive range of things from assisting in total patient assessment to the coordination of care (including referrals to other practitioners) and higher clinical skills such as catheterisation, wound care and discharge planning! Not only that but you may find yourself working in a range of areas. These could be Cancer Services, Physiotherapy, Genito- Urinary Medicine, Orthopaedics, Hospice Care, Mental Health, Social Care, Community, Occupational Therapy, Learning Disabilities as well as hybrid roles that cross traditional occupational areas. We’re hard-pressed to find a role that covers quite so many areas. We’re sure you’ll find the areas you like!

If you do not have your Level 2 English and Maths then you will get a chance to sit this during your apprenticeship as you’ll need this before you can do your end-point assessment.

Key responsibilities of a healthcare assistant practitioner

You shouldn’t fear any responsibilities as you’ll be in the capable hands of a Registered Practitioner! They will ensure you feel you are equipped to handle anything coming your way. If you ever don’t feel skilled enough to carry out anything, then alert them immediately.

Working in healthcare means you must be an honest and caring person. You should always be compassionate to others’ needs and committed to their betterment. The healthcare assistant practitioner apprenticeship requires you to treat individual beliefs and cultures with respect and be empathetic with what you come across. Demonstrating discretion and working to be practised as you may have to be courageous and challenge areas of concern.

Healthcare practitioner apprenticeship student nurse holding the shoulder and laughing with an older woman
Nurse taking care of an old woman

Level 5 Healthcare Assistant Practitioner Core Competencies

The apprentice will be able to demonstrate:

  • the principles and philosophy of health and social care
  • the physiology, organisation and function of the human body
  • lifespan developments and healthcare needs from prenatal to end-of-life/bereavement
  • research and development in the health and social care sector to inform and improve the quality of care
  • provision and promotion of holistic person-centred care and support, the duty of care and safeguarding of individuals
  • the importance of the strategic environment in health and social care and the implications for the individual
  • the importance of current evidence-based practice within the scope of the role

The assessment plan, occupational standard and any extra documents will outline any extra competencies and what you need to do to satisfy them.

Healthcare assistant practitioner knowledge modules and vendor exams

The apprentice will have successfully completed a regulated level 5 occupational competence qualification. The EPA will test if the apprentice has taken all key competencies on board!

Your end point assessment:

  • Showcase your knowledge, skills and behaviours developed throughout the apprenticeship through oral or documentary evidence.
  • Will be observed during your normal work hours by an independent assessor.
  • Tests the knowledge acquired by the apprentice throughout the apprenticeship. The end-point assessment includes the following components:
    1. multiple choice and short answer test
    2. An observation of practice undertaken in the workplace
    3. reflective journal completed by the apprentice and an interview.


As you can see, the level 5 healthcare assistant practitioner will assist someone in really honing their healthcare practitioner skills. ApprenticeTips wouldn’t recommend this standard if we weren’t sure of the confident and widely skilled registered practitioner you can become! In addition, you will earn while you learn and for those Assistant Practitioners who wish to progress into Registered Practice, the apprenticeship can provide credits into some Higher Education programmes aligned to professional registration.

Make sure to always keep up to date with any news or revisions in the ever-changing world of apprenticeships.

Find more info on our socials!





Level 4 Fire Safety Apprenticeship

A red fire truck, accompanying a blog post about a Fire Safety Apprenticeship

If you are here, the chances are you are looking for an apprenticeship in protective services, well if you are an ambitious, aspiring professional, with a passion for social responsibility and community becoming a Fire Safety Inspector could be your next career move. If you want to find out more about what it takes, how to apply and where a level 4 apprenticeship can take you – read on.

What does it take to come a Fire Safety Apprentice: Entry Requirements, Pathways and Outcomes

The Level 4 Fire Safety Apprenticeship will allow professionals to build their careers. Or take your career to the next level in protective services. This apprenticeship will give you a portfolio of skills. These are based around government and council legislation, consultancy, compliance laws, and stakeholder management alongside much more. The exhaustive list of skills taught through this apprenticeship is available on the institute for apprenticeship’s website. These skills will give you a great knowledge and broaden your professional experience. This apprenticeship is a great stepping stone into a strong career as a Fire Safety Officer or any position in the protective services and forces.

According to recruitment boards and sites like indeed, is you niche your career in the fire safety direction, starting as a Level 4 Fire Safety Apprentice, you can expect a starting salary of £18,000. Reaching up-to approximately £60,000, with a few years of experience. This is based on salaries across the UK. In terms of entry requirements the biggest factors that lead to success are a strong work ethic, a drive for progression and GCSE’s in maths and english (above Grade 4/C).

A red fire truck, accompanying a blog post about a Fire Safety Apprenticeship

A day in the life: What you can expect to do as a Fire Safety Apprentice

As a fire safety apprenticeship you can expect an average day at work doing the following:

  • Working with the community and stakeholders
  • Assess Risks and potential hazards
  • Responding to complaints and appeals to fire safety verdicts
  • Setting up action plans with partner agencies to make sure agencies engage with local legislation and fire safety protocols
  • Advice, consultancy and collaboration
  • Identify high risk building and areas for fires in various communities
  • Studying policy and legislation for continuous professional development

A hand pinning and examining documents. Similar to the paperwork and planning documents Fire Safety Officers have to work with.

Knowledge, Skills and Behaviours: How to pass this apprenticeship

To round off all things, Fire Safety Apprenticeships, here are some of the key competencies. Competencies are the assessment criteria and learning points for apprentices. These will be gained over a 24-month period. 24 months is the average duration for this apprenticeship. See below ApprenticeTip’s view on the most important competencies:

  • Key Knowledge Points are based around:
    • Primary Authority Scheme
    • Legislation Understanding
    • Fire Risk Assessment process
    • How to work with other agencies to enforce fire safety legislation
  • Skills
    • Auditing and Inspecting
    • Communicating with other agencies
    • Working with other agencies in good timing in the formal way
    • Evaluate fire safety design submissions and fire protection systems
  • Behaviours
    • Maintains a confident, controlled and focused attitude in highly challenging situations
    • Commits to develop self, individuals, teams and others, to improve organisational effectiveness
    • Applies relevant information to make appropriate decisions and creates practical solutions

Explore a range of apprentices on Apprentice Tips with Apprentice Now

If this is what you are looking for – brilliant! Apply today and see vacancies at Apprentice Now. If this isn’t quite what you are looking for don’t worry. We offer hundreds of different apprenticeships. The likely hood is, we definitely have something for you! From protective services to the creative industry. There really is something for everyone.

Check out, our other blogs about other apprenticeships we offer now. We have multiple weekly updates to our blogs. These blogs will be all about how to find the right apprenticeships for you. With weekly uploads with industry tips on how to upskill yourself. This is your chance to become the most employable version of yourself. So if that’s what your looking for stay tuned!

Stay in touch with us on social media. Or even sign up for our mailing list. It’s free!

Author: Jay Muldoon. Connect with me on Linked In. Let’s talk about all things apprenticeships. Get in touch with me or one of the team today. Join our talent pool and empower your career.

Level 5 – Dental Technician Apprenticeship.


Level 5 Dental Apprenticeship.

Apprenticeship Duration

36 Months.

Role Summary

Dental Technicians are responsible for designing, creating and modifying cosmetic dental appliances such as crowns, bridges and dentures. Dental technicians work closely with dentists to produce this under prescription from dentists within a dental laboratory. Typically, most dental labs specialise in particular areas. Within the Level 5 Dental Technician apprenticeship, you will gain proficiency for all areas as part of the role.

Dental Technicians combine scientific knowledge with engineering precision to create and deliver the highest quality dental appliances. The role requires attention to detail, artistry and dexterity.

All Dental Technicians are professionals who work in accordance with the General Dental Council (GDC) Scope of practice

Dental Technicians are expected to adhere to professional directive and work with dental practitioner’s.

Skills Gained

Dental Technicians will learn the following:

  • Knowledge of Oral Anatomy and Dental Physiology
  • Experience in designing dental devices to counter physiological problems
  • Prosthetic Device Manufacture
  • Conservation Device Manufacture
  • Designing orthodontic appliances and producing models for braces, retainers and other orthodontic equipment.
  • Assessment of finished models for quality checking, safeguarding and optimisation prior to being released for dental practitioner prescription and patient use.

Entry Requirements

Specific Requirements will vary based on individual employers. Typically, eligible candidates will possess A-levels or suitable Level 3 qualifications. General experience may also be considered as a substitute. Employers who train apprentices without English and Math’s GCSE at Grade 5 or above must ensure that the apprentice achieves this during their apprenticeship prior to course completion.


Successful candidates will be awarded with the Level 5 Foundation Degree Science in Dental Technology.

Level 3 Early Years Educator Apprenticeship

What is an Apprenticeship?

An apprenticeship is a paid job where the employee learns and gains valuable real life experiences for a company and within the industry of their choice. Alongside is the job-training, where the apprentice is expected to spend at least 20% of their weekly working hours completing and attending classroom-based learning with either a training provider or university.

The duration of the programme will vary depending on the apprenticeship level and at the end of the programme, the apprentice will receive a nationally recognised qualification.

What is the role?

Early Years Educators, and other job roles such as nursery nurse and childminders, are highly trained professionals who work with care for children from birth to 5 years and will essentially play a key role in supporting children to have the best start to their education. Within this role, educators are expected to be versatile, working in different places, this includes full day care, children’s centres, pre-schools and reception classes. Working conditions may also vary in terms of they may either be working solo or with colleagues to deliver the requirements set by the government for the learning, development and care of children aged 5 and below called ‘Early Years Foundation Stage (EYFS)’.

What will be the apprentice be doing:

  • Will work as part of a team planning, monitoring and evaluating activities for children from birth to approximately five years of age.
  • Build Positive relationships with the children, families, colleagues and internal/external professionals.
  • Ensuring the safeguarding and welfare of the children in the room at all times is essential.
  • Support children development by teaching basic numeracy and language skills through games and play.
  • Meet the care needs of individuals such as the administration of medicine (if required), changing nappies and feeding.

Skills required / Behaviours expected for the role:

  • Commitment, to improving the outcomes of all children through education, child centred care and inspiration.
  • Honesty, trust and integrity, develop trust within colleagues and with children by working in an ethical, confidential manner combined with professional attitude towards work.
  • Teamwork, working effectively with colleagues and internal/external professionals.
  • Care and Compassion, produce the best childcare to every child daily combined with the ability to be bold and professionally challenge poor practice when necessary.
  • Know the importance of basic life skills and be able to successfully showcase and transfer these to the children.
  • Analyse and explain how children’s learning and development can be affected or altered during their stage of development, circumstances and environment.
  • Actively promote equality of opportunity and anti-discriminatory practice.
  • Promote healthy lifestyles such as the encouragement for young children and babies to consume healthy food and have a balanced meal, drinks and snacks that is suitable for their age and be physically active through exercise and game activities.
  • The importance of basic hygiene in order to prevent and control infections and bacteria such as hand washing, food preparation and dealing with spillages and waste disposal in a coordinated manner and most importantly in a safe way.

Level and Duration:

This Apprenticeship is Level 3, typically around 18 months or more.

On successful completion of the programme, the apprentice will be awarded:

  • Level 3 Early Years Educator Apprenticeship 
  • NCFE Diploma for the Early Years Workforce (EYE)
  • Level 3 Award in paediatric First Aid or Level 3 Award Emergency Paediatric First Aid.

Career progression after the apprenticeship:

Truthfully, it will be up to you to decide on what you want to do next after the completion of the programme.

There may be a high opportunity to stay in the same company and progress to the next level of your career or apprenticeship. Alternatively, you can also look for a new job or professional development opportunity.

Teaching Apprenticeship – Progress your career

12 Month Apprenticeship Training Course

Level 6 Teacher

Do you want to progress in your career? Excited about working in education and childcare? Want to obtain a qualification whilst earning an income? Then undertaking a Level 6 Teaching Apprenticeship is the perfect opportunity for you!

Positive Teaching

Key Details

Apprenticeship Study
  • Date: 08/06/20222
  • Reference: ST0490
  • Route: Education and Childcare
  • Duration: Minimum 12 Months
  • Maximum Funding: £9000
  • Regulated Body: Department of Education.
  • Achievement: Qualified Teacher Status

Role Description

Make student education your first priority. You are responsible for upholding the highest standards in both your own work and behaviour as well as the pupils. You will need to demonstrate high standards of personal and professional conduct as well as maintaining your subject knowledge and abilities. Develop a healthy work environment and collaborate with parents/guardians for the benefit of your students.

Apprenticeship Plan

Altogether, after completing this apprenticeship, apprentices will receive official confirmation that they are a competent and qualified teacher after obtaining a Qualified Teaching Status. The apprenticeship offers an education of the behaviours, values, and information required to complete the programme and successfully become a teacher. Additionally, the apprenticeship standard is in accordance with the Statutory Teachers’ Standards which all apprentices will be assessed against as part of their End- Point Assessment. The apprentices will need to exemplify the knowledge, abilities, and conduct outlined in the Teachers’ Standards throughout their final evaluation. The apprentice must also successfully complete the apprenticeship programme, finish an Initial Teacher Training programme and receive their QTS. Apprentices will receive more information about the EPA during the programme.

Entry Requirements

More Information on the Governments Education Criteria Here

  • Entrants have a level in English and mathematics that is equivalent to a grade 4. 
  • Have to obtain an equivalent to a grade 4 in a science subject if they wish to teach pupils age 3-11. 
  • ITT applicants have to prove they have met a minimum requirement of educational achievement.
  • Must demonstrate a sufficient level of subject knowledge in the key academic disciplines covered by the national curriculum.
  • As a result, applicants without a GCSE grade of 4 may be given the chance to take an equivalent test.
  • The Duke of Edinburgh award does not offer a list of credentials that may be compared to the GCSE tests in Science, Maths, and English.
  • Those who apply but are unable to demonstrate the necessary comparable standard due to the coronavirus can do so later.
  • Providers ought to look for additional proof for a range of accomplishments.
  • A bachelor’s degree (or an equivalent) is also required for admittance into graduate initial teacher training programmes.
  • The National Recognition Information Centre for the United Kingdom (UK NARIC) provides advice on the equivalence of overseas qualifications.

Skills Required

  1. Set strong standards that will energise, inspire, and challenge students.
  2. Encourage students to make progress and achieve success.
  3. Good subject and curriculum knowledge should be displayed.
  4. Adapt instruction to each student’s needs and strengths.
  5. Use assessment in a precise and useful manner.
  6. Effectively control behaviour to maintain a secure learning environment.
  7. Fulfil broader professional obligations.
  1. Treat students with respect while developing bonds based on that regard.
  2. Keeping boundaries that are suitable for a teacher’s position in the profession.
  3. Demonstrating respect for the rights of others while taking into consideration the need to protect the well-being of the students.
  4. Preventing the expression of personal ideas in a way that preys on students’ sensitivity or might encourage them to transgress the law.
  5. Teachers must respect the school’s culture, rules, and procedures.
  6. The legal restrictions outlined in a teacher’s professional duties and responsibilities must be followed.


As you can see, you should advance to a Level 6 Teaching Apprenticeship if you’re interested in a high-level career. The apprenticeship’s intermediate skills training will open up a lot of work opportunities. Additionally, you make money while you learn, and you have an obscene amount of options to advance your career. The Level 7 Degree Apprenticeship in Teaching is one possibility. Additionally, companies are eager to influence how their employees learn and grow by using apprenticeship programmes. Any person who chooses to dedicate their future to a career in education and childcare may discover that there are an endless number of employment options in addition to being a very fulfilling profession.

Level 2 Plasterer Apprenticeship: Introduction to the qualification

Are you interested in learning a highly skilled trade? One that needs to be done to a high standard in order to get a good look once finished? Plastering serves a protective function, in that it makes buildings more strong and also an aesthetic function. Plastering is a core function within the construction sector and one that can help further your career massively.

Options for this qualification

This course has two pathways a person could go down in order to gain this qualification. These are Solid Plastering and Fibrous Plastering.

Solid Plastering: involves applying a range of plastering systems on to different background surfaces. This includes solid plain walls, ceiling joists or beams, using traditional and modern materials. Solid plastering work includes preparing solid backgrounds by hand and mechanical means, and installing sheet materials for the application of one, two or three coat plastering or rendering systems. As a solid plasterer you would mainly be installing products on site.

Fibrous plastering: involves creating plaster components. These components could include lighting troughs, beam and column casings, ceiling roses, complete ceilings, cornices, panel mouldings and many others. As a fibrous plasterer you would produce work in a workshop in addition to installing products on site. You will find fibrous work in traditional and modern buildings and sometimes in the film industry.

Core Duties of a Level 2 Plastering apprenticeship

For this qualification, a plastering apprentice has a few duties that they must ensure they are fulfilling. These include:

  • Identifying and confirming plastering requirements and components against a survey/job sheet/specification/drawings/CAD/BIM and in accordance with Building Regulations.
  • Locating, handling, storing and transporting plastering materials and components safely, minimising damage so they are ready for application and where applicable, in accordance with Working at Height regulations.
  • Preparing the site/work area (including access equipment when necessary), power and hand tools appropriate to the project as well as the background substrates for internal solid plastering, dry lining and external rendering.
  • Identifying and selecting appropriate plastering materials, modern pre-blended and loose plasters, renders and additives including compounds, fixings, performance plasterboards, reinforcements and beads to carry out the plastering work in line with specifications and manufactures instructions.
  • Communicating professionally with colleagues, customers and stakeholders, providing a high level of customer service at all times.

There are also additional duties for both of the two options, which aligns with the requirements of each.

Requirements for the apprenticeship

English and Maths

English and maths qualifications form a mandatory part of all apprenticeships and must be completed before an apprentice can pass through gateway. The requirements are detailed in the current version of the apprenticeship funding rules.

Occupational Level

The level for this course is Level 2


The duration for this qualification is 36 months.


In short, the Level 2 Plasterer Apprenticeship is a great place to start if you want to work in the construction industry. The apprenticeship’s core skills will open up a wide range of job opportunities, you will get the opportunity to get paid as you study and you will have excellent opportunities to grow your career. Employers are enthusiastic about using apprenticeship to shape their workers’ learning and development. Don’t put off your career advancement any longer; become a Level 2 Plasterer Apprentice now!

For more information on other apprenticeship courses offered in the UK, visit our website.

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Level 3 Junior Energy Manager Apprenticeship


Wouldn’t being a key solution to the energy crisis be the perfect opportunity for you! Alongside this opportunity, you can kick start a new career as an energy manager. Read on to find out how the level 3 energy manager apprenticeship could be exactly what you need!

Day to day responsibilities of an energy manager apprentice

Junior Energy Managers perform an essential role in supporting their company or organisation to meet energy and cost reduction objectives and targets within the context of wider sustainability commitments.

  • Energy assessment and measurement of energy consumption. 
  • Their organisation’s technical and operational energy management issues, energy management strategy, regulatory and legal compliance, reporting and communicating on the status of their organisation’s energy performance and progress of improvements.
  • Energy  management  is  itself  a  specialist  profession  and  increasingly,  at a senior level, energy managers undertake a key strategic role in the influencing of senior management and setting the energy policy for organisation.

Expected Behaviour

  • Target and goal oriented
  • Forward thinking and proactive
  • Display a self-disciplined, self-motivated approach whilst recognising personal limitations and seeking advice from fact holders and specialists when required
  • Deliver a supportive professional service to external and internal customers
  • Environmentally and economically focused
  • Focus on undertaking and completing work in a way that contributes to sustainable development
  • Comply responsibly with current and relevant industry standards and regulations

Benefits of Energy Manager Apprenticeship

Over time the UK will be one of the most competitive market places for energy managers’ skills in the next 5-7 years. British businesses have increasingly seen the rise in the cost of energy as a priority. Many companies in the UK have been struggling to recruit energy managers in place and so have outsourced energy management skillsets, this has reduced their ability to manage their own energy consumption.

How does this benefit you?

There is a major shortage of trained energy managers and this apprenticeship will help to address the need for basic in-house energy management skills which can benefit organisation across all industries, including hospitality, leisure, retail, banking, manufacturing, construction and property.

Entry criteria for the level 3 Energy Manager apprenticeship

Essentially every apprenticeship has an entry requirement and that is by set by the employer, it is mandatory that you must have a minimum of 3 GCSEs at grades A* to C (including mathematics, English), or equivalent qualifications. However if you haven’t got up to date English and Maths certificates, you will get the opportunity to update this before the completion of the Apprenticeship.

Level 3 Energy Manager Core Competencies

As part of your job role, you will carry out duties that will satisfy a number of competencies. Some examples are:

  • Complete template reports and ensure records are maintained for audit and reporting purposes
  • Relate the workings of plant, processes and equipment to energy consumption
  • Identify and explain variables that vary the energy consumption of a building and process (Building operation: summer/winter; day/night, etc.)
  • Identify and   explain   suitable   and   measurable   energy   performance   indicators   (energy   use, consumption, efficiency)
  • Implement and/or maintain metering and measurement plans and undertake basic analysis of the outputs

Energy Manager knowledge modules and vendor exams

  • Relevant level of theory and practices at Junior Energy Manager level that underpins how energy flows in an out of buildings, equipment and processes and how key energy systems operate
  • Relevant level of theory and practices that underpin the energy efficient use of equipment, processes and IT systems
  • Energy performance, water measurement and verification of measured data
  • Understand the economics of energy consumption, supply and demand of energy, sustainability issues and role of the organisation in tackling them
  • Understand the principles of energy loss assessment


If this is the career for you, an apprenticeship as an Energy Manager will provide you with an effective route to achieving it, learning and earning in an ideal environment that will get you to where you want to be. Make sure to apply now!