Top 10 Tips for Entering the World of Digital Marketing

Introduction to Digital Marketing

Digital marketing can seem daunting when you haven’t studied it or don’t have experience, but in reality, it’s easier than you think, and an apprenticeship will teach you all you need to know. That’s the dream of working while studying, you’re getting the experience of the job, while learning all about how to be a digital marketer.

Whether an apprentice or an employer, you can learn how to support an apprentice or how to succeed as a digital marketing apprentice.

So, if you’re interested in digital marketing, but think you don’t have the experience to go for it, then keep reading and listen to these top 10 tips for entering the industry.

Digital Marketing in action

Digital marketing Industry

Digital marketing is one of the best industries for an apprenticeship. You have the choice of countless great courses, with different specialisms and so many companies who offer apprenticeships.

Digital Marketing is simply the promotion of a business or brand, by using digital channels such as search engines, social media, websites, or apps. Companies big and small use it and today it is almost essential to a company or brand to gain customers. Our world has gone online and now that we’re on we’re dependent on the internet for most things we do.

In digital marketing you can learn about every aspect of the marketing journey from the finances to the creation of an ad, it is a large area where you can excel when you put your mind to it.

Top 10 Tips

  1. Communicate – communication is always key to any role or apprenticeship, and this is no different. Communicating how you’re feeling and what areas you are enjoying is key to a digital marketing apprenticeship, you don’t want to get stuck in PPC if you love Paid Social. So, communicate to your team, to your managers and let them know what you enjoy and how you’re getting on with your apprenticeship.
  2. Don’t limit your learning – you might immediately fall in love with SEO, but make sure you try to learn a little bit of all channels. It will help you in the long run to have a broad knowledge within the industry and will look great on a CV too.
  3. Work collaboratively – ensure you are always working with others, whether in other teams or your superiors. It will help you get tasks done quickly and you will learn so much more by working alongside others than working alone.
  4. Always ask questions – questions are essential to development. No matter how silly a question may feel, ask it! You will only ever learn from asking questions and there will always be someone who knows more than you who will help you succeed later on.
  5. Don’t be afraid of excel – excel is important in a lot of industries, but especially digital marketing. You need to be able to analyse campaign performance, to use formulas, pivot tables and you will get the most out of your apprenticeships when you learn how to use tools like excel. Also, you will always use this skill, no matter where you go.
  6. Follow the trends in the industry – this will be helpful when communicating with clients and working on new briefs. You need to be aware of what is working well in the digital marketing landscape and what is failing, this is always going to play into your role.
  7. Data is your friend – data can seem daunting, and no one likes numbers on a page, but once you get the hang of how to analyse it and how to work with the numbers in front of you, you will never look back. Learning to analyse data will become a very beneficial skill.
  8. Be confident in your abilities – its hard to feel confident as an apprentice, but be proud of yourself, you are learning and working and constantly picking up new skills. Apprenticeships can be hard work and you should be confident in what you’re learning, and if you’re not then tip number 4 always comes in handy to help your confidence.
  9. Embrace the opportunity – apprenticeships are great for progression, so really embrace the role and the learning and you can go far in your career.
  10. Be positive and have fun – if you work hard, you can play hard! Apprenticeships push you beyond your limits and they ensure you learn a lot, but digital marketing is fun and it should be an enjoyable experience.
Logistics behind marketing

Skills available to learn

The skills you learn on digital marketing apprenticeships are not only incredibly useful for the world of digital in marketing and in other industries, but you will gain valuable life skills and people skills which are transferrable to any career. You need to be willing to work with others in order to succeed and build your knowledge, but once you do, you can learn anything from web analytics to email marketing.

Conclusion

Digital marketing has so much to offer to anyone who wants to begin an apprenticeship, and these tips will help apprentices excel. They can also help employers guide apprentices and support them through their courses. Have these tips helped you believe you can begin an apprenticeship in digital marketing? Then now is the time!

Teamwork

6 Reasons Why a Career in Digital Marketing Would be Perfect for You!

Social Media

Everything is going online! Companies in all sectors are focusing on developing a digital online presence.The digital economy is growing much faster than the offline economy, and so you should use this to your advantage and get the Digital Marketing skills you need to get hired!

Here are 6 reasons why

1. There are so many different diverse roles

There are a lot of different area’s in marketing today, including the following;

  • Social Media Marketing: Using an array of social media platforms such as Instagram, Facebook, and Twitter to target audiences.
  • Offline Marketing: This includes physical marketing techniques such as ads, billboards, radio, and print media.
  • Email Marketing: Developing relationships with clients by creating newsletters which bolster your brand.
  • Influencer Marketing: This involves creating endorsements and sponsorship’s to promote your brand.

If you are unsure as to what area of marketing would suit you best, some good questions you could ask yourself are: Are you a more analytical or creative person? Do you enjoy thinking about the campaign or executing it?

2. It’s a fast growing industry

Marketing Hiring Trends found that about 69% of companies are in the demand for marketers. They also found the big gap between the supply and demand of those with the right skills for digital marketing. The demand stood at around 59%, but the supply was only 19%. These figures can show you the demand of digital marketers and that qualifications will not go to waste!

According to LinkedIn, the “Digital Marketing Specialist” role is among the top 10 most in-demand jobs, with 860,000 job openings. The most requested experience in digital marketing includes social media, content strategy, SEO, analytics, and more.

These figures can show you the demand of digital marketers and that qualifications will not go to waste!

3. It is fun and creative

A career in digital marketing allows your creative side to flourish. Creative thinking can be a powerful and important tool in the marketing industry. Did you know that creativity has loads of benefits that can have a positive impact on your daily routine?

  • Creative thinking helps you see new original opportunities
  • Helps you be innovative
  • Creates unique solutions
  • Helps your campaign stand out
  • Helps you create a meaningful connection with your customer
  • Helps your leadership skills
  • Let’s you be more agile

Creativity is one of the key factors of success in the marketing world, and therefore a Digital Marketing Apprenticeship allows you to put your skills to the test.

4. Marketing salaries are higher than the national average

Digital marketing jobs tend to be well paid. The average starting salary for a digital marketing job on the Indeed website is around the £24,000 – £26,000 mark.

When a job is in demand, that means there’s more opportunity to negotiate remuneration whether you are working in-house or as a freelancer. So long as you show how hard you work and how intelligent you are through the job search process, you’ll be able to bid higher and higher the more experience you get!

5. It’s very social

In digital marketing jobs, you’ll have the opportunity to work with several different teams & individuals. There is always something new to do and new people to talk to.

Whether it’s a new client, a college, or finding fun ways to engage and expand your audience, anyone with an interest in working with people will love working in digital marketing.

6. Working in digital marketing gives you versatile skills

 If you choose a career path or specialization in this field and you decide to pivot later, you’ll likely only need a little training in order to make the switch. You will have created a well-rounded skill set with Technical skills, digital copywriting, editing, data analysis, for example.In this sense, you can build on existing skills while still learning new ones, but still stay in the same field.

There’s plenty of choices, here, and ongoing learning opportunities, where different skills fit together in different ways.

Conclusion

As you can see there are so many reasons why a career in digital marketing would be beneficial for you. Whilst it’s fun and creative, it also gives you the opportunity to have a competitive salary in one of the largest growing industries.

Find out more about Digital Marketing Apprenticeships here

Apprenticeships UK: Digital Marketing Apprenticeship

Do you like or know anyone who enjoys creating online content? Ever wanted to start marketing but you are not aware of the opportunities that are out there? Ever thought of considering a Digital marketing career?

Now that some forms of traditional marketing have been replaced with Digital marketing, it is important to recognize what the job is. Some individuals may start on a Level 3 apprenticeship and progress onto a Level 6 Digital marketing apprenticeship where a degree can be obtained.


What they don’t tell you about Digital marketing
Studying a digital marketing apprenticeship, is not like studying an original qualification. A digital marketing apprenticeship can allow you to progress into the following careers:

  • Digital marketing executive
  • Digital marketing account manager
  • Social media executive
  • Online and Digital lead
  • E – commerce specialist
  • Content Marketing Executive
  • Digital producer
  • Programmatic Executive
  • And so much more

Overview
Digital marketing consists of the following:

  • Leading on content creation. E.G creating a landing page for a business
  • Executing marketing strategies for a business so they can progress when opportunities arise
  • Digital marketers tend to use platforms such as social media, websites, and emails
  • Digital marketers also use financial and analytical tools to help them with delivering a successful campaign

Digital marketing apprenticeship: Practical skills/ behaviors and knowledge

Behaviors/ Skills an apprentice would have or develop:

  • The ability to communicate verbally and possess active listening skills
  • The ability to work independently and effectively in a team
  • Work well under pressure and to tight deadlines
  • Be considerate when working on projects that is related to culture, diversity, and equality
  • Creative and logical thinking skills
  • Problem solving skills
  • High attention to detail
  • Being enthusiastic and having a flexible work approach
  • Always being complaint within the business that you work in

Knowledge an apprentice would have or develop

  • Understand how to develop and apply marketing concepts to topics within the program. This could include applying the 4-marketing mix to a business plan or campaign
  • Be able to create content for different segments of the market. This would include setting up Call to Actions.
  • Be able to demonstrate promoting business ideas on different media channels to maintain brand awareness
  • Can select research methods to help choose the best technological tools for each campaign.
  • The ability to manage, plan and report on marketing projects.
  • The ability to accurately observe and make conclusions from statistical data, to help determine the campaign’s performance. Eg Return on Investment
  • Manages different interfaces to apply this for appropriate strategies

Entry requirements

Candidates would need a C grade (equivalent to a grade 4) in 5 GCSE’s. These grades must include English and Maths
Have 2 A levels or an equivalent qualification

Details on this Apprenticeship

This apprenticeship can last for 3 – 4 years

The salary is £21,000

After completing the apprenticeship you will receive a degree, once the degree is over the apprentice can move onto further opportunities. These opportunities could even include becoming a freelancer or working in the public sectors the choices are endless

To conclude
Moving forward with a digital marketing apprenticeship can allow the following benefits:
The ability to engage with different communities through platforms such as social media and email marketing, doing this to promote positive discussion and engagement.
Have the chance to use different tools to gain insight on the marketing platforms such as your favorite social media channels.
Contribute to planning a business by presenting them with opportunities that can help embrace change.
Can identify and comprehend factors that will impact internal and external stakeholders for requirements.

So why not give this opportunity a try ! Click here to follow the LinkedIn Page https://www.linkedin.com/company/apprenticetips-com/about/

Instagram: Cracking the Algorithm To See Success

Social Media is an ever-changing world. The Instagram Algorithm in 2021 shifted multiple times and constant updates make it difficult to know which strategies lead to growth. Feeling stuck? You’ve come to the right place! We want to support you to grow your business on Instagram.

Cracking the Instagram Algorithm

In this blog I will highlight 4 ways that you can crack the Instagram algorithm to an all round increase in engagement and see your success grow.

Instagram Reels 

Instagram reels. Do you love them or do you hate them? Do you show your face enough? Head of Instagram Adam Mosseri shares regular updates on his own Instagram account about how the Instagram Algorithm will highlight and celebrate reels. Instagram reels are short videos which are a maximum of 1 minute long. Jumping on existing trends will help your reels and content be more visible to existing followers. They will also help you to get on the ‘explore’ page which leads to new followers. 

If the thought of showing up on Instagram reels terrifies you, start small. Jump on a simple trend and experiment. It’s been to start small than not start at all. 

A person holding an iPhone with Instagram open.
It’s better to start small than to not start at all. 

Invest in your hashtag strategy 

Hashtags are another way to ensure that your posts appear on the explore page and crack the Instagram algorithm. Tophashtags.com is a helpful resource to find out which hashtags will be helpful for your account. Choose hashtags with between 100k – 1 million uses. 

Create saveable & shareable content 

The Instagram algorithm favours content that can be shared wider and can easily be saved. Create graphics that have useful information. Write captions that add value to your audiences’ lives. Launch a giveaway that requires sharing. The algorithm will love you for it. 

Show your face

Finally, show your face. People love people. Why not do a BTS in the office to highlight your team? Perhaps you could have a photoshoot to show the funny side of your organisation? Share some shots of you in action. You’ll see the engagement grow and the likes roll in. 

In conclusion… show up and try. Instagram is ever-changing and there is permission for experimentation. Be bold and enjoy it. Have fun and try something new. You’ll be cracking the Instagram algorithm in no time. 

Want to read more? Find more blogs on Instagram here.

 Person holding phone scrolling through Instagram timeline
You’ll be cracking the Instagram algorithm in no time. 

A guide to digital tools for your Digital Marketing Apprenticeship

A computer screen showing editing software

The term “Digital Tool” in your apprenticeship will refer to any software program, online resource, or website which helps you in your role as a Digital Marketer. For a quick guide on the types of digital tools and how they can benefit your Digital Marketing Apprenticeship, read on!

What is a digital tool?

These are tools that you use for:

  • Content creation,
  • Content scheduling,
  • Sending email content,
  • Web metrics, analysis, and reporting,
  • Communication,
  • and more.

Digital tools for content creation:

Content creation spans across text posts, such as status updates and blogs, graphic and infographic content, animated graphic video content, filmed video content, pdf content, email content – essentially any kind of visual that you see online.

Canva

Canva is an online digital tool for making graphics and videos. They have both a free and paid plan available. Canva has a huge library of templates, icons, animations, royalty-free images and music that you can use for your business. It’s a must-have for any digital marketer looking to create infographics, videos, or dynamic presentations with a bit of extra eye-catching content.

Herefish and MailChimp

Herefish and MailChimp are both digital tools for creating templates for email marketing newsletters. They both have a library of pre-existing templates, and the option to create your own from scratch, adding in your company branding.

Adobe Creative Cloud

Adobe Creative Cloud is a library of content creation programmes. There are many different ones available, but here were we’ll discuss;

Photoshop

Photoshop is used to create original images, or edit existing images and photos. You can remove distracting objects from a photo, adjust the colours of an image, or create GIF content. Content created in Photoshop has the option to be high resolution, so it is a great programme for logo and asset creation.

Premiere Pro

Premiere Pro is a video editing software. You can cut and move around clips, adjust the speed, audio and colour levels, and layer videos, music and images on top of one another. Premiere can export GIFs, .mov, .mp4, .mp3 and more.

Audition

Audition is an audio editing software. You can import your video content and remove any background noise, amplify the voice of someone speaking, add ambient background noise, and more. Audition is great for anyone looking to clean up audio if you’ve filmed content without a mic – or to polish and perfect audio that already used a mic.

Digital tools for content scheduling:

Content scheduling allows you to plan a date and time for a post on a social media channel. By creating and scheduling content in advance, you can work on other tasks and know that every post is going out as planned.

Sprout Social

With Sprout Social, you can connect multiple accounts to schedule content. You’re given a calendar, which shows all your upcoming posts. You can set posts to go out on specific platforms, at specific dates and times. For certain channels, you can set thumbnail images too. Currently, you can schedule images and videos, but not documents or Instagram carousels.

An image of a person on a computer, editing a video using a digital tool.
A person using video editing software, which is a type of Digital Tool.

Sending email content:

Every email that you receive from a clothing brand, service, or company is classed as email content (or email marketing). This type of content plays an important role in lead generation and can also be used as a method of linking back to your website and social media.

Herefish and MailChimp

In Herefish and Mailchimp, you can create lists of contacts to receive your content, and put together tailored automations to reach these lists. By using these programmes, bulk email campaigns are sent out without having to manually type out each individual address. If you’ve got content you want to go out to people in a specific postcode, make a list for your contacts in… Derby for example, set up the automation, and hit send! Your contacts will then receive it instantly.

Digital tools for web metrics, analysis and reporting:

Web metrics are classed as a specialist area, and will be important in your apprenticeship when showing that you can monitor your social media accounts, pull through data, and interpret it to form short and long term marketing plans.

Instagram Insights

This digital tool is only available through the mobile app. Instagram Insights will give you the ability to see your audience demographics, such as age and location.  You can also view metrics for feed posts and story posts, narrowing these down to engagement, reach, shares, and profile visits.

One feature that sets Instagram Insights apart is the ability to see which days, and time of day your audience is most active. With this, you can develop a content scheduling plan tailored to your business and audience, posting when they are most active and likely to see it.

Sprout Social

Sprout Social is a one-stop location for all your social platform metrics. You can compare content across channels or view content from one specific platform. Sprout has a Reports feature, where data is automatically pulled through and formed into charts and graphs. This saves you time inputting data to create your own infographics for presentations. Sprout also automatically compares stats from month-on-month, giving you a percentage for each metric so that you can see where stats have reduced or increased.

Herefish and MailChimp

After sending out email content, you’ll need to monitor how it performs. Herefish and MailChimp track data from those who receive your content. They can tell you who received the email, who unsubscribed or opted out, and who clicked a link. They can sometimes also tell you which company the contact works for, and what industry they’re in. This is crucial information to know whether your content is reaching the right audience.

Communication

How do you speak with team members, other internal staff, or external companies? For every email or direct message you send, a digital tool is keeping you connected.

Outlook

Outlook is an email application. You can use it to send and receive emails, schedule meetings or confirm attendance. You can also set out-of-office automatic replies, and make rules to re-direct emails you receive.

Zoom, Microsoft Teams, and Skype

After the last few years of lockdown and working from home, you’re likely familiar with at least one of these digital tools. They can be used for online meetings, helping you to communicate from afar. They allow you to share your screen and lead presentations, so this can come in handy for any client proposals you make.

 

Conclusion

There are many digital tools that can be used in your digital marketing apprenticeship. They can make completing tasks much easier, whilst also showing that you have a great understanding of your role as a digital marketer. These digital tools are often part of our everyday lives, without us even realising.

Now that you know how to make, schedule, and report on your content, it’s time to learn some social media etiquette! Check out our guide “The do’s and don’ts of social media as a Level 3 Digital Marketer” to find out more.

Speaking of social media – connect with us!

👋 Follow our socials on: LinkedIn, Twitter, and Facebook.

Building Digital Campaigns

Top 3 Tips for Building Digital Campaigns

We all know that coming up with new ideas for a new digital campaign can sometimes be challenging. A lot of us can experience mental or a creative block when coming up with new ideas for another campaign.

It is quite common in the digital marketing industry to exhaust your brilliant ideas and design work, so sometimes we just need a little bit of inspiration in order to come up with a new idea that fits your business ‘to a T’.

Designing top tips on digital campaigns.
Pexels: Digital Marketing Apprenticeship Tips

If you are currently looking to kick-start your career path in Digital Marketing, or you have been debating it as a career/apprenticeship option after leaving school here is a quick insight of the challenges you might face when making campaigns and advertisements for your future employer.

Today I am going to share with you my top three tips for building a digital marketing campaign. However, before I start you should be able to identify the following:

  • Do you have an established understanding of what you want your campaign goals to be?
  • Do you know who your target audience? Who are you creating the content for?
  • Have you included a call to action? What do you want the audience to do after seeing your digital campaign?
  • Does your campaign require customer involvement? Is your post iterative with your customers?

Tip Number 1:

Be creative with the way you present your ideas!

There are many different ways you can create a digital marketing campaign. Let’s choose social media for example…

On social media platforms you are able to share many different content types such as: images/image gallery, videos, PDF’s, Poll, GIFs, Share URL Links etc. This means that there are so many ways to create a campaign it is almost endless! As the platforms allow you to insert different media types, you should always make sure that you use a variety of different content for your audience to engage with this way you can ensure that you generate as much exposure as you can to your business.

Making your campaigns interactive with your audience can make a huge difference on the success of your posts. It can lead to many more ‘call to actions’ than a regular text post or image. However, my advice would be to start creating video content, include polls where necessary and use image galleries to spice up your feed because seeing the same type of content regularly can get dull.

Tip Number 2:

Make sure you choose a platform you want to optimise the most during a campaign this will make it easier for you to measure the success and in the future differentiate which platform works best for you as a company delivering to your audience.

Here are a few platforms you can help to optimise and develop a multi-channel marketing campaign:

  • Website: If you are looking to advertise a product or a service… use blogs, new landing pages and product/service advertisements (e.g. adding a new job or product).
  • Email: If you are looking to use email as a platform, you can use it to help link back to your website and social pages. This can be sending out a new newsletter to inform your target audience or integrate different links to help direct traffic to another platform.
  • Social Media: You can have the same approach as an email campaign to help deliver and redirect your audience to another platform by using links or solely drawing attention to the product or service in the digital campaign.

In the future you can start to make changes according to the data that you have collected. This will help improve your campaign strategy as you can start to use the more dominant platforms to help assist growth on your smaller platforms. This may depend on what company you work for as each platform has different strengths and weaknesses when it comes to advertising to different target audiences.

Tip Number 3:

Involve people in the workplace!

It is always good to create a relationship with your audience online and a familiar face. Involving people in the workplace on your digital campaigns can help create a brand image, personality and transparency. It makes it easier for those using your service or purchasing your product to approach you. Therefore, it may bring more attention and traffic to your business.

The more often they get to see your business environment, the more likely they are to gravitate towards you and your organisation.

An office discussion with digital marketing strategies.
Pexels: Office Discussion on Building Digital Campaigns.

More Information:

Connect with us and keep up to date for future UK based Digital Marketing Apprenticeship opportunities.

📲 You can find us on LinkedIn, Twitter, Flickr and Facebook!

Starting a Digital Marketing L3 Apprenticeship? Here’s what you need to know

Firstly, welcome! You’re about to spend a year learning about all the fundamentals of Digital Marketing. As you can imagine, that covers a lot of different areas and specialisms, and there will be many, many kinds of tasks for you to do. Do not despair though, we are here to guide you along the journey and give you practical tips on how to manage your workload. Let’s start.

What will I learn about on my digital marketing apprenticeship ?

Digital Marketing is a broad term that covers many areas, so we’ll break down a few of them for you here:

  • Search Engine Optimisation (SEO): SEO is something digital marketers work on to help a website or a page to rank higher in search engines.
  • Social media, paid and organic: this covers the posts that business make on social media channels as well as ads which are paid for and targeted at specific audiences.
  • Email marketing: you will learn how to create them and how to analyse the data in order to optimise your campaigns.
  • Google Analytics: an important one, because it tells us all sorts of information about user behaviour, as well as indicating how well content is performing on a site.

And this is just the tip of the iceberg – but I’d like to turn your attention to other, more practical matters.

A man working on digital marketing on his laptop in a nicely decorated apartment

How will my digital marketing apprenticeship be assessed?

In a nutshell, you are assessed in four parts:

  • Summative portfolio
  • Synoptic project
  • Employer reference
  • End Point Assessment (EPA) Interview

The latter three come towards the end of your apprenticeship. Your portfolio is going to be important from now until the end. It summarises all the work you are about to do for the next 12 months, based around ‘competencies’. You can read about all 13 competencies here.

To summarise, you need to give evidence of all the work you do, demonstrating that you are learning the necessary skills to become a good digital marketer.

How do I make sure that I achieve all the competencies?

It may seem daunting to have to think about so many different skills at once. It can be hard to keep track of whether or not you’ve completed a competency, or whether one of your tasks fulfils more than one competency. Luckily, you will be provided with a competency checklist which looks like this.

A screenshot of the first page of the digital marketing level 3 apprenticeship competencies checklist

Here’s what you do next.

  • Ask your line manager to take half an hour to go through the list with you. They will be able to advise you on whether any given competency can be fulfilled in the role you are doing. They may be able to give you additional tasks to help you get there.
  • If there are still gaps, ask them who on your team you could shadow. This will also count towards your Off The Job (OTJ). You will be learning a new skill and networking at the same time!
  • As well as the checklist, you can use a competency tracker like this one. If you make time to update this weekly, it will keep you on track for hitting all those competencies!
  • Make notes on all your relevant projects as you go. Even if you don’t write them up in your portfolio straight away, you will thank yourself when you have these to look back on to jog your memory.
  • Do not leave your portfolio to the last minute! It may seem tempting. Put time in your diary each week to write up a little bit more. Take screenshots of your work. Just an hour or two to start with should be enough.

Any other tips for my apprenticeship?

Enjoy your apprenticeship! It’s an amazing opportunity and you’re surrounded by a bunch of talented people. You’re here to learn, as well as work, so ask all the questions.

Throughout the day, keep a list of questions that  come up so you can ask your line manager the next day. You’ll find that people love to help, especially when it’s with something they are good at.

And finally, stay up to date on digital marketing trends by following reputable sources and thought leaders. It’s both interesting and useful.

Engagement – 5 Ways to Succeed on Social Media

Illustration of three people using social media, commenting and liking posts.

Having a strong social media engagement with your audience is more important now than ever before especially with the younger generation. This means having meaningful connections with your customers both new and existing.

But in a world where almost everyone is online how do you bring the right attention to your brand? Read on to find out how interacting with your customers on social media can benefit your business.

What is social media engagement?

Social media engagement is the measurement of responses you receive. Although a big number of followers and likes is good, the emphasis should be on the quality of engagement. Are your followers having a positive experience? Are they engaging with your content and sharing it with others?

The most common metrics are the number of likes and comments but there are a number of metrics you can use:

  • Shares and retweets
  • comments
  • likes
  • saves
  • mentions
  • use of branded hashtags
  • click-throughs 

It is important to track a variety of metrics as different platforms will have different engagement features. Having more than one KPI for social media engagement can also help you pinpoint what areas you can improve and what content may need some changes from the way users are interacting with it.

Now you know what it is, here are the 5 easy ways to increase your engagement rate:

Set your engagement goals

Before hitting post you need to decide what it is you want to achieve. The motivations for engagement will differ based on your business goals. If the goal is to increase traffic on your website the focus could be to increase the number of click throughs to the webpage. If your business wanted to collect feedback on a new product the strategy could be a poll asking your followers for their preferences.

Get to know your audience

To communicate effectively with your target audience you need to understand their wants, needs, and interests. Find out what platforms they use the most and if certain topics interest them more. Have a look at the trending hashtags and what your followers are talking about. This knowledge can help you to create content relevant and valuable to your audience.

Experiment with content

There are so many different types of content you can share on social media. Try different formats and make sure to analyse the results to find what works best for you. When creating the content take into account the context and your audience. For instance, if you are a cosmetics brand perhaps you could post a makeup tutorial and add a link to your website for viewers to purchase the products used. Not only would this increase your engagement rate via the click-throughs or ‘swipe ups’ but also could lead to an increase in conversion rate.

Here are some creative formats to try:

  • Live video
  • Instagram reels
  • Polls & Surveys
  • Q & A
  • Memes
  • Infographics
  • Customer reviews
  • TikTok 

A brand that has a great social media presence and engagement is Nike. Their Instagram features a wide variety of content from short interviews with athletes, encouraging their followers to comment or tag their friends and to click the link in their bio for more information or to purchase a new collection. Check out their Instagram page for some inspiration.

Respond

To have strong customer relationships you need to get involved in the conversation. Be reactive to direct messages, mentions, and comments promptly and keep the conversations going.

It’s a good idea to have a community guideline on responses to ensure they are in line with your brand’s tone of voice and values. This will help when facing negative comments and having pre-composed responses for common queries can save you some time.

Review the engagement data regularly

Social media platforms have analytic tools for you to measure the success of your social media marketing strategies and campaigns. Take full advantage of these tools and regularly audit the analytics.

Compare the data to past months and see if there were any trends or patterns. Maybe there was an event that had an impact on your brand’s engagement?

Three colleagues analysing a data report

Have a look at the data and ask yourself these questions:

  • Which post got the most engagement?
  • Was there any platforms that had very low rates?
  • Which platform drove the most traffic to the site?

Conclusion

Having social media as one of your channels for digital marketing will greatly benefit your business. To ensure you are getting the most out of the platforms engage with your customers by interacting with them, sharing valuable content they will be interested in and remember to set clear goals and track the results.

A practical guide to Digital Etiquette (Netiquette)

New to Digital Marketing? Read below to find out about Digital Etiquette – how to behave online.

Whether you are just beginning your Digital Marketing journey as an apprentice or have been in the industry for a while and would like more information on Digital Etiquette (also known as Netiquette) and online best practices, you are in the right place! Digital Etiquette is a set of rules that promotes appropriate and considerate online behaviour and is also in the digital marketer occupational standard (Technical knowledge).

Digital Marketing in scrabble letters

How to communicate effectively when using digital channels.

There are so many digital channels out there but how do you which to use?

Websites –

Websites are an essential digital channel; they can be used to produce blog posts and appropriate industry content to help customers solve their pain points. Websites can be used for multi-media purposes and allows content to be distributed easily, whether this be infographic, videos or even social media integration. Websites should use a professional tone and be informative, but not confusing. Always use calls-to-actions to generate sales and avoid a high bounce rate.

Email Marketing –

Email Marketing is a fantastic digital channel (when used effectively), so widespread that it reached 3.9 billion users in 2020. There are 4 main types of marketing emails:

  • Email newsletters- many businesses send out monthly newsletters to subscribers, giving them exclusive access to announcements, offers, and even sending ‘how-to guides’ in relation to their products.
  • Acquisition Emails- these emails are sent to those who have signed up to receive emails, but are yet to make a purchase. Convert Leads to Customers!
  • Retention Emails-this keeps the conversation open and allows the consumer to remember the brand, offer discounts or even ask for feedback.
  • Promotional Emails-reward those who have purchased with exclusive discounts, also give a chance to cross sell products.

So what is the netiquette for Email Marketing?

  • Do not buy databases, you may not be targeting the correct people. Build your list organically!
  • Include a clear, catchy subject line
  • Always add an unsubscribe link (It’s the law)
  • Personalise the email, this will make the emails even more tailored
  • Add social icons at the footer of the email- brand awareness, may increase followers

Find more of our Email Marketing Tips here.

Importance of branding and the damage that can be done when it is inconsistent.

Fundamentals of Branding

Brand consistency is extremely important when we talk about Digital Etiquette, why? Brand consistency (logos, brand colours, tone, values) not only builds awareness but also makes companies memorable. When the target audience sees consistent branding across all channels, they’ll be more likely to remember you when buying and see you as a trustworthy source. If brands are not consistent, consumers may question how trustworthy the company is. Inconsistency creates an uneven character for brands.

Hashtags

Why use hashtags?

  • Branding- #ApprenticeTips builds brand awareness
  • Relevance- relevant #’s allow those interested in the content to find what they are looking for
  • Track campaigns
  • Reach more people

Hashtags are important when working on social media and digital platforms, but there is still netiquette to follow:

  • Be specific
  • Use short words/phrases
  • Join trends, if relevant
  • Balance content with copy and #’s- don’t overload your copy with hashtags
  • Use a hashtag generator to find top #’s

Copyright (credit to images).

Netiquette links nicely with copyright, it states that individuals should obey copyright laws. Copyright is a form of protection given to those who create original works, including content posted online. When in marketing it is essential to choose captivating images, but you can not take just any image from the internet without seeking permission from the author/owner. Instead use copyright free image website like Unsplash and Pexels.

Conclusion

We have covered a lot of specific information in this post, tailored to the digital marketer apprenticeship. We have a lot of posts covering the technical elements of the standard, which may also be helpful to you.

We would love to hear your thoughts on this post! We want to help has many people as possible so please do share this post with those who may find this useful. If you have any questions, feel free to comment below or alternatively follow us on LinkedIn or Twitter to message us directly and to have access to the latest industry news. Latest news is also sent out via email Sign Up here.

LinkedIn Link Twitter Link

5 Easy Ways to Generate Website Traffic

The more people who reach your website, the more potential customers you have. Everyday 250,000+ websites are launched worldwide according to Siteef. As this space becomes ever more cluttered, it has never been important to ensure your message gets through. If you don’t generate website traffic, you won’t have any potential customers.

An image of someone working on a laptop, using a data tool to track the growth of web traffic

1. Social Media

There are multiple different social media and all have a different user base. These are the main ones:

  • TikTok: You have the ability to reach millions of people for free. 60% of all TikTok users are aged between 16-24 according to a social media research firm Wallaroom. A good example of a company who have used TikTok well is the Irish airline Ryanair, who have amassed 1.3 million followers. From every post you make you could recieve thousand of additional hits to your website. The more you post, the more views you get, giving you more chance to increase profits.
  • Instagram: Similar to TikTok, Instagram’s main demographic is 18-29 year olds who make up 59% of all users according to The London School of Economics. Instagram gives you more freedom than TikTok because with Instagram you can post picture, videos, stories and more but TikTok can only be a video. A good example of a company who have used Instagram well is Starbucks who have 18 million followers. The American Coffee giant have transformed themselves from just another Cafe chain to a status symbol.
  • Twitter: You can reach thousand of people with just one post. Unlike TikTok and Instagram you can actually put a website link in the description of a post which means it is easier for people to click on to your website. A good example of a brand who do well on Twitter is H&M the high street fashion retailer with 8.4 million followers. According to the same London School of Economics report 37% of Twitter users are aged 18-29.

2. Reviews

Reviews help sell product but what most people don’t know is reviews also generate website traffic. It does this in a few different ways:

  • Referrals: People who have bought something are likely to tell their friends about it if they like it. According to a study conducted by Big Commerce only 25% of people trust adverts, but 92% of people believe the recommendation of a friend or family member and 75% of people believe the reviews of previous customers.
  • Search Ranking: If you have reviews on your website you will rank higher on google. If your previous customers leave reviews, the Google algorithm can improve its ranking of your website.

“Google itself has made it clear that reviews can influence local search rankings — and are factored into its algorithms for determining where businesses appear on Search Engine Result Pages”

Review Tracker

3. Paid Advertising

Paid advertising is a brilliant tool, but only when it is planned out well and constantly reviewed. Failure to manage paid advertising well can turn it into an ineffective money pit. The best methods for paid advertising are:

  • Paid Search Marketing: This is the most popular type of paid advertising, according to a study done by PPC Protect, 45% of small businesses used Paid Search Marketing in 2018. This method is good because you only pay for clicks onto you website after someone uses your search term. The Paid Search Marketing price is dependant on the competition for search terms, if you pick to many mainstream terms, you will find your paying a lot more per hit then they are worth to you. If this happens you should pick some more niche keywords and under used ones. You can research keywords using Google Trends, Semrush and many other programs.
  • Display Advertising: This is where you have a pop up advert on different websites, whos viewerbase you want to target. An example of a website you would see Display advertising on is the Daily Mail website. According to research firm Sumo only 3% of people click on these kind of adverts, but it is a good way to build brand awareness.
  • Social Media Advertising: This is where a post on social media is promoted to reach far more people than it ever would have. You can generally pick the locations, ages and interests of people you want your campaign to reach. The idea is to generate website traffic from only people interested in your sector. The average cost of social media advertising per 10,000 impressions are (according to Bark a marketing firm):
Social MediaCost Per 10,000 Impressions
Facebook£54.20
Instagram£59.60
YouTube£73.00
Twitter£48.70
Tik Tok£75.60

4. Email Marketing

Email marketing is a fantastic, cost effective way to drive traffic to your website, because you are emailing people who have already registered an interest in your company. The best time to do this is when you have a new product or your have a special offer, to entice these people in.

5. SEO

Search Engine Optimisation (SEO) in simple terms is optimising content on your website in order to rank higher on search engines. Things you can do to improve your SEO include:

  • Use Alt tags on images
  • Update content regularly
  • Keep Meta description to no more than 70 characters
  • Start regularly blogging
  • Fix or remove broken links
  • Use Keywords
  • Benchmark your site against your competitors using Google Page Speed