Key KPIs that all marketers should know about.

Firstly, what do we mean by KPIs?

Key Performance Indicators are something that all marketers should know about, as these metrics can take your business to the next level. To keep it simple, Key KPIs support you to come up with strategic plans, operational improvement and reaching targets for your business.

Examples of Key KPIs that can influence your business

Sales focused KPIs:

  • Customer Lifetime Value (CLV): This KPI represents the total amount of money that a customer is expected to spend on your products over the entire business relationship.
  • Cost Per Acquisition (CPA): This KPI represents the total sales and marketing cost required to land a new customer. By comparing CPA to CLV, businesses can measure the effectiveness of their customer acquisition efforts

Traffic focused KPIs:

  • Social Media Traffic: This KPI similarly tracks the views, follows, likes, retweets, shares, or other measurable interactions between customers and the company’s social media profiles.
  • Clickthrough Rate (CTR): This KPI measures the number of specific clicks that are performed on social post or email distributions. For example, certain programs may track how many customers opened a social post or email distribution, clicked on a link, and followed through with a sale.
  • Bounce Rate: This KPI calculates the percentage of visits to a web page, where users don’t interact and immediately exit the web page. This can be a good indicator to work out if your home page is engaging enough to keep users interacting on site.

Email Marketing Campaign KPIs:

  • Email OR (Open Rate): This KPI highlights how many users have opened your targeted email, compared to those who have not interacted. If the OR was poor, a business may look to improve their subject line and pre header for example to entice users to open their email next time.
  • Email UOR (Unique Open Rate): Your unique open rate tracks the number of individual users who open your email. The difference between OR and UOR, is if one of your customers opens the same email three times, it only counts as one unique open so this can seen as a more accurate approach
  • Email Delivery Rate: Email deliverability rate tracks the number of emails successfully sent to a recipient’s inbox.

What KPIs you should select:

For example, if you’re running a brand campaign one of your key objectives would be reach and awareness which relates to the traffic KPIs listed above. This is because if you want users to be aware of your content, you will need to work out how to achieve Social Media Traffic, CTR and a low bounce rate.

On the other hand, you may be running a specific Email Marketing Campaign and your goal could be to ensure that your EM (email) is delivered to all targeted users. Once you have a clear understanding of your Email Delivery Rate, you can then set realistic goals across the board for your EM campaign. This could be looking deeper in OR and UOR and setting realistic targets.

Conclusion

You should now have a much broader understanding on how KPIs help your business to understand if the strategy is working or may need tweaking. We can also agree that without KPIs, businesses cannot find what is working well and which process requires improvement. Therefore, it’s also clear that having structed KPIs can motivate your employees. This is because by setting targets and measuring progress, KPIs can help to keep employees focused and motivated.

If you’d like to learn more about Digital Marketing, take a look at the Digital Marketing Level 3 Apprenticeship to take your knowledge to the next level!

5 reasons why a career in Digital Marketing is the future

Are you thinking of kickstarting your career in the ever growing world of Digital Marketing? Here is a list of 8 reasons why a career in Digital Marketing is the future

1. It’s a rapidly growing industry

Digital Marketing is one of the fastest growing industries as the world becomes more and more digital. Since the pandemic customers are spending more time and resources on owned-media channels such as websites, mobile apps, and customer-service channel.

2. Salaries are above national average

As seen on Indeed, a standard Digital Marketing salary starts at £22,000-£25,000 for post grads/apprentices. This is higher than the national average wage making it more inviting than other industries. With a few years’ experience, you can expect to earn in the region of £28,000!

3. It allows you to express your creative side

Creativity is actually one of the most important aspects of an organization’s marketing efforts! A creative mind can help build up ideas that are not only effective but also refreshing. A creative mind is what separates a good marketer from a great marketer and creates a competitive advantage.

4. It’s a very social industry

A career in Digital Marketing not only allows you to develop your technical and creative skills, but also, your social and collaborative skills. There are a lot of events and networking opportunities for Digital Marketers. Communication is key when it comes to clients and media owners as a strong network will lead to successful marketing schemes.

5. There is a wide variety of roles within the industry

If you are interested in Digital Marketing but are unsure on what role to go into, there are plenty of exciting and intriguing roles that you could pick from. Some of these roles are:

  • Digital marketing project manager.
  • Digital marketing strategist.
  • Social media manager.
  • Content writer/creator.
  • SEO specialist.
  • PPC specialist.
  • Graphic designer

Digital Marketing Apprenticeship – Types Of Digital Media

Digital Marketing

Would you be interested in completing a digital marketing apprenticeship? Working alongside experienced professionals, gaining a qualification, and earning a competitive salary! Then you have come to the right place if this sounds appealing to you. We will be talking about all things digital marketing and how you can get an apprenticeship in this field!

Digital marketing is a very fast-moving environment that is growing by the day. Technology is the future, so I believe it is vital to have knowledge within this environment. By working in this sector, two days are never the same and you will acquire new knowledge every day.  You will be able to gain a behind-the-scenes understanding of the most used networks like Google, Facebook, Instagram and many more.

What is digital media and what are the benefits?

Any type of media that uses electronic devices for distribution can be considered digital media. Creating a powerful online presence is vital for any company or organization seeking to grow and succeed. As part of a marketing strategy, it builds brand awareness, which is an essential aspect of how consumers make buying decisions and seek information. With the various types of digital media, you have a wide range of options to reach your target audience.

You may be thinking what are the different types of media?

Paid, owned, and earned are the three different media channels through which a brand can gain exposure and reach its audience. Even though these media types are all different, their end goal is all the same – to build brand awareness and reach the correct audience.

Paid

Paid media is any type of content or marketing channel which requires a payment, this allows a organisation to promote their content through social media posts, display ads, video ads, paid search results and other promoted multimedia. This can be a effective way to expand brand traffic, clicks and reach.

Owned

Owned media is media which an organisation is completely in control of. An example of this could be their website, social media, email marketing and word of mouth. They may use it with blogs, SEO and content creation as it is the easier way to pull in traffic organically.

Earned

Earned media is exposure which you earn through word-of-mouth. This can be earned through shares, social media mentions and positive reviews because of good customer service and therfore this will come voluntarily from others without having to pay a price.

Pros & cons of Paid, owned and Earned media

Paid

Pros Cons
Instant results Can be expensive
Easy track The more competition the more expensive
Full control over content creation Invest money without knowing ROI – Return On Investment

Owned

Pros Cons
You have complete control Audience can be limited
Can be published directly on the sites you own Needs regular maintenance
Best for long time marketing Can be time consuming

Earned

Pros Cons
Lower cost than other channels – often free Requires time and effort
Increases brand awareness Can sometimes be negative
Makes brand more reachable Lack of control
Conclusion

No matter what type of media channel you use, whether it is owned, paid, or earned, it can be a valuable element of an effective marketing strategy. It is a great opportunity for anyone who is interested in any of the media types to sign up for an apprenticeship in digital marketing right now to work in one of these sectors and work towards a career in it.

If you would like to explore other areas of digital marketing and learn more click here to read other blogs on our site. Follow us on our social channels, LinkedIn, and Twitter to keep up with the latest updates and apprenticeship news.

Digital Marketing Apprenticeships – No Degree

Digital marketing

Start Your Career In Digital Marketing Without A Degree 

Have you been looking for a path within digital marketing but worried that you may have to go to university? Well here is information on how you can break into the digital marketing industry without a degree with tips directly from ApprenticeTips.

Digital Marketing Level 3 Apprenticeship

Firstly, let’s define what exactly is digital marketing. Digital marketing predominantly focuses on promoting brands to connect these brands with potential customers using digital platforms such as the internet and social media. This may sound very technical and almost impossible without going to university, right? However, there are now ways that you can learn the technical skills and knowledge needed to break into digital marketing while getting paid too! A Level 3 Digital Marketing apprenticeship is the path to take if this sounds fitting for you! With a level 3 digital marketing apprenticeship, you will learn directly from digital marketing specialists and specialised digital marketing mentors from your training provider to help guide you through the apprenticeship. You can also receive life-changing opportunities to advance into your career while earning a salary wage!

As mentioned before, digital marketing predominantly focuses on promoting brands to connect with customers to encourage them to use or purchase your services or products. Therefore it is pivotal that you understand the customer lifecycle journey. This is a topic that you will learn within your digital marketing apprenticeship, so read on for a head start!

The customer lifecycle journey refers to what stage a customer is at once a customer has a need or curiosity within the buying process of this product or service. This helps to understand the most efficient digital marketing strategy you can use to achieve a sale.

Reach

The first stage within the customer lifecycle includes reaching. This is when a customer identifies that they have a need or interest which will cause them to browse for a product or service. This is the brand’s opportunity to bring awareness to the customer that your brand, products, and services exist so that they can opt to interact with your brand! Here you can reach brands through a variety of digital marketing strategies, such as conducting a paid social campaign, or through optimising your website well enough to reach the customer.

Acquisition

This is when the customer has been made aware of your brand and you now have their interest. Although this sounds exciting, you must have very compelling and clear content. It is that you are advertising so that you win over their interest as they are not 100% certain just yet that they would like to purchase your product or service. Here, you must ensure that you stand out from your competition so that customers can opt for your brand!

Conversion

Here you have convinced the customer to purchase or use your services as they transition from considering purchasing from your brand, to actively purchasing from your brand. You must ensure that it is easy for them to do so so that this can be a returning customer!

Retention

Here, you want to ensure that you are doing everything that you can to maintain a relationship with your customers! You can use techniques such as upselling, cross selling and discounts to returning customers to entice them to continue to purchase from you. 

Loyalty

This is where all companies and brands desire to be. This is where your customers now become advocates for your brand and are now more likely to refer your services to friends and family.

And just like that, you have learned some fundamentals that you must know to excel in your Level 3 Digital Marketing Apprenticeship! You can find more information regarding digital marketing apprenticeships here.

Your Guide to Becoming a Digital Marketer Without a Degree.

If you have wanted to join the fast-paced world of media and advertising but want to know if there are other pathways beyond university, you are not alone.

The Level 3 Digital Marketing Apprenticeship offers candidates a pathway to entering the media industry. You will be able to gain proficiency as you learn on the job with support from course materials and mentors.

Digital Marketing involves the promotion of products and services through a variety of multimedia channels to reach users through mobile technology. Digital Marketers work to inflate sales and brand knowledge, whether it be for their particular business or as part of an agency outsourced to multiple clients. They define the media and advertising profession and are part of the ever-growing industry.

Digital Marketing is typically broken down into three areas of specialization: Search Marketing, Social Marketing & Programmatic/Display. Level 3 Digital Marketers will gain skills on all 3 marketing professions before being able to specialise in their preferred channel.

As a Digital Marketer you will be responsible for the setting up and optimisation of campaigns on various platforms, ranging from Google Ads for search marketing, Meta and TikTok for social and Dv360 for programmatic.

Digital Marketers need to possess strong attention to detail as they are responsible for launching campaign’s supported by large amounts of media budget. Day to day responsibilities vary between employers and between self-marketing and agency teams.

Level 3 Digital Marketer Candidates will explore both organic and paid forms of digital marketing, ranging from Search Engine Optimisation (SEO) and upkeeping organic content on site and social media to launching and optimising paid campaigns on platform.
They will gain proficiency on paid media platforms and will learn how to track campaign performance and infer optimisations to ensure their businesses target audience are being reached maximally with minimum cost.

Digital Marketing teams typically consist of professionals who specialise in particular channels. As a digital marketer you will work alongside your team to maximise your multi-channel campaign strategy. You will be expected to collaborate with IT specialists within the analytics and ad operation teams to ensure the tracking of user metrics and campaign performance.

Digital Marketers require an analytical mind to be able to learn from past campaign performance and improve for future activity. Within an agency you will collaborate with one, or multiple clients, and will be liaising with clients in providing campaign performance reports, post campaign analysis’s, handling financing and giving input towards content direction.

The role of a digital marketer is ever-changing and fast paced. It is consistently exciting and offers beneficial challenge and experience to grow.

Find out more below on how to apply to join the Level 3 Digital Marketer Apprenticeship.

ApprenticeTips.com (@apprenticetips) / Twitter

How to start a career in digital marketing without a university degree

Apprentice completing level 3 digital marketing course

Looking for a career in digital marketing, but university isn’t for you? Well look no further. You can apply for a Level 3 Digital Marketing Apprenticeship with no previous experience.

All you need is an understanding of the digital world and its platforms to start your progressive marketing career. Keep reading for some of our top ApprenticeTips…

The primary role of a digital marketing course is to define, design, build and implement digital campaigns across a variety of online and social media platforms. Maybe this sounds like a lot of knowledge needed, but these are all things you can learn as part of your digital marketing course, whilst being paid! The benefit of a Level 3 apprenticeship is that you are able to learn about marketing, whilst you earn a full time wage, with further opportunities to progress into a career after. No university debt and all the knowledge to drive customer acquisition, engagement and retention. Sounds great, doesn’t it?

As a marketeer you usually work as part of a team, reporting to a digital marketing manager, a marketing manager or an IT Manager (all roles you could easily develop into!). However, working as a team means you need to be able to work strategically amongst your colleagues and communicate effectively when using digital channels…

A business person receiving digital marketing engagement from various marketing services

In order to produce engaging digital content and hit company goals – whether that’s earning acquisitions (sales), increasing engagements (likes, shares and comments), or gaining customer retention (a community or returning customers who buy multiple of your products) – you need an awareness of social selling. Here are some skills you might already have by using your own social media platforms and previous experience at work or school:

  • Understanding different types of audiences in relation to the company and brand you work for… What platforms does the company engage with? How can you utilise those shares, likes and comments? Maybe you’ve used Instagram to share your personal pictures. Have you ever noticed where those likes were directed from your followers’ news feeds, stories, or explore pages for example? This is similar to how customers can engage with a website from multiple sources – social media platforms, email newsletters, or search results to name a few.
  • What’s the brand’s tone? This is the overarching voice that the company uses to communicate their product and services… Maybe you’ve worked in a bank before or a high end fashion store – you communicate with those customers in a tone that you wouldn’t necessarily use with your friends or family. This applies to marketing. For example, you join as the digital marketing apprentice at an indie, jewellery company, targeting GenZ’s, therefore slang and text talk might be welcome in order for the company to relate to their younger audience.
  • Even within a company, the ‘manners’ might change depending on what platform you’re using. What might be an informative and formal brand, might become warmer and more personable via social media queries so that the customers are able to connect with a person and not an automated response, helping new and existing customers see the brand in a positive light.
  • Now the problem solving comes in… As a digital marketing apprentice you need to be able to navigate a solution in a sophisticated and strategic manner when something doesn’t go as planned. Maybe you spent a lot of your budget creating a campaign to compete against a similar company that still outsells you – how do you analyse your mistakes and bounce back? Inconsistencies can damage a brand. We all know how the digital world can scrutinise and judge us – this includes brands. One Twitter response can create a series of unfortunate events. Have you ever worked in customer service, managed a team, or led a project at school? Then identifying the strengths and weaknesses of digital and social media platforms will come easily to you if you can recognise the issue before it arises.

The actual job role of an apprentice can vary significantly from one employer to the next. However, these tips will always apply. Thus, with your skills in digital etiquette and an openness to learn you will be sure to progress in the marketing industry. So how do you apply for an apprenticeship? ApprenticeTips.com has resources to help you find the right training provider and many other blogs like our top 3 tips on how to prepare for a digital marketing course!

To stay up to date with us on all our latest ApprenticeTips, sign up to our newsletter and follow us on our socials to be a part of the apprenticeship community and chat with others looking to start their career in marketing:

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The ApprenticeTips Team

Top Tips for Digital Marketing Apprentices: Beginners Guide

First of all, what is an Apprenticeship?

An apprenticeship is a paid job where the employee learns and gains valuable real life experiences for a company and within the industry of their choice.

Alongside is the job-training, where as an apprentice, are expected to spend at least 20% of their weekly working hours completing and attending classroom-based learning with either a training provider or university as well as the duration of the programme will vary depending on the apprenticeship level. At the end of the programme, the apprentice will receive a nationally recognised qualification.

Secondly, what is Digital Marketing?

Digital Marketing, also known as online marketing, is the component of marketing that uses different types of digital communication (this include search engines or online platforms such as Facebook and Instagram) to connect potential customers to a brand, product or service in which they may have shown previous interest in.

So either you are thinking of starting an apprenticeship or have started your journey as an apprentice already, these tips will surely come in useful at any level!

Here are 5 tips to keep in mind when embarking your apprenticeship journey straight from an apprentice alumni, who have successfully graduated and have received their Digital Marketing Certificate within the last year at Apprenticeship Now.

Tip 1: Learn the role!

Finding out as much of the apprenticeship programme and the role is just as important as your CV. To increase your chances of getting the role, expand your knowledge and experiences by doing courses online or even applying for a junior role for a startup. The more experiences you have related to the role, the higher the chances you are being qualified for the role. I recommend completing an online course called ‘The Fundamentals of Digital Marketing’ from one of the leading companies in this space called ‘Google’, this will not only teach you all the basic knowledge but will also give you examples of how those can be applied in real life.

Tip 2: Never be afraid to ask questions

If you are struggling at something, be it at work or an apprenticeship task from the university or training provider, keep in mind that there is always someone to ask for help, there will always be someone assigned to look after you, either guide/manager from your assigned company or a training coach/professor from your training provider or university. Whoever it may be, they will be more than welcome to support whatever it may be.

Tip 3: Don’t get intimidated or be overwhelmed by the abilities of your colleagues

Remember, this may be the start of your professional career so you are not expected to know everything and you are certainly not expected to produce nor have the same capabilities or knowledge as someone who has been in the industry for years. Know that you do not need to rush things, take things slowly and you will get to that point soon enough.

Tip 4: Remember, you are still part of the team

Whatever stage you are in your apprenticeship, do remember that you are still part of the team and even though you may not have the same responsibilities as your colleagues, they will see you as a valuable member of the team who produces huge impact in every task you are set.

Tip 5: Observe your collegues and network

Watch how your team members interact with each other and clients, how they handle workload and separate work/life balance. You can learn a lot by watching, listening and talking to them. It is essentially a cheat code, rather than learning through trial and error, you can learn straight from them.

Top Tips: for a Newbie Digital Marketing Apprentice

So I hear you’ve started your new job as a digital marketing apprentice. It can all be a bit daunting right? Well fear not because I’m here to help! Here are my top tips for success in your digital marketing apprentice role! Read on to find out more about how you can achieve your full potential throughout your apprenticeship.

Confidence!

I know it’s not as easy as it sounds, but when it comes to confidence, the best advice I can give is fake it till you make it! Confidence in the workplace and in the work you do will help you tremendously throughout your apprenticeship. Not only will you impress your employer but confidence will also show in the work that you put out, meaning overall you’ll always produce better quality work when you’re confident.

Research & keep up with trends!

Keeping up trends within the digital marketing industry is so so important! Digital marketing is an industry that’s always changing and evolving so keeping up to date will always benefit you. Remember knowledge is your best tool so learning as much as you can will benefit you not only in your apprenticeship but in your long term career.

Don’t be afraid of making mistakes!

As the saying goes we learn from our mistakes! So if you never made any you’d rarely ever learn! Don’t be afraid, if you make a mistake do all you can to fix it, and more importantly COMMUNICATE with your manger and your team and they’ll also be able to help you and aid you with whatever mistake you’ve made. Doing something repeatedly is the best way to learn and making mistakes allows you to do that, so they’re really not all bad and nothing to be afraid of.

Communicate!!!

As we’ve just mentioned communication is so important when making mistakes or errors. But not is it important then but it’s important all the time. An apprenticeship is all about learning and communication is the number one way to do that! You’re new so asking questions and communicating regularly with your team and your manager is not taboo. Ask as many questions as you need, and communicate if you’re ever feeling stuck or not quite sure on task. It’s okay to ask questions and to communicate with your team, in fact it’ll be your number one aid throughout your apprenticeship so USE IT!

HAVE FUN!

Last but definitely not least, HAVE FUN! Enjoy yourself, get to know people, learn new things and more! Attend those socials and interact with your team. What’s a job if you’re not having fun? Miserable, that’s what, and of course that’s not what we want, so get yourself out there, step out of comfort zone and make sure you’re having fun every step of the way. Trust me you won’t regret it.

I hope this was helpful for you! Enjoy your apprenticeship and best of luck for the future!

Digital Marketing: Understanding the Customer Lifecycle

Customer Lifecycle diagram depicting the 5 steps in the life cycle, which are Reach, Acquisition, Conversion, Retention and Loyalty

Consumer appeal and relationships are a large aspect of potential success in marketing, so it’s important to fully understand each stage of the customer lifecycle to ensure you’re equipped with the right knowledge. It’s often said that successful businesses have the most loyal customers, but in order to achieve this, you must first understand your customers and the journey they took to get to your website.

As a Digital Marketing Apprentice, you will probably hear about the customer lifecycle a lot as your course progresses. Don’t worry if you have no idea what it is, just read through this breakdown on what it is exactly.

What is the Customer Lifecycle?

The customer lifecycle describes the stages a consumer goes through until they hopefully make a final purchase. This process is broken down to 5 stages, which are: 

Reach

This is when the relationship with a customer begins and when they first become aware of you, your product or your brand. During this stage, you are trying to capture your potential customer’s attention and begin developing a relationship with that person.

Acquisition

This is the stage where you have to stand out and show that you’re essentially better than everyone else in order for them to consider your product. At this stage, it is recommended to contact them directly with personalised communication improves the odds of a future conversion.

Conversion

This is when the customer finally makes the purchase. This is an important stage so your job is to make it as easy as possible for them to convert.

Retention

At this stage it is optimal to do everything you can to maintain a relationship with the customer and to potentially sell more of your products to them. Continually sending relevant and meaningful messaging to a customer, increases the chances that they return and make another purchase. Retention begins with satisfying a consumer’s needs, caring for them and cultivating the relationship. This is also a good stage to take a customer’s feedback and use it to improve a product or service, you make them feel as if they were a part of the process.

Loyalty

Finally, at this stage the customer is now an ambassador. This means that they advocate and spread the word about the product, sends you referrals and buys from you consistently and often. Spreading awareness amongst social circles is easy to do once a customer is loyal to a brand, and if they continually spread positive recommendations, their extended network is more likely to convert as well, which means the Customer Lifecycle is able to start again.

Conclusion

In short, the customer lifecycle can help your business maximise the revenue potential for each client and has many long term benefits for the whole company. These include an increase in business development due to the consistent flow of new leads, increased customer lifetime value as well as customer retention.

For more Digital marketing and apprenticeship tips and advice, be sure to check out our other blog posts on our website.

Additionally, be the first to hear about all our exciting apprenticeship updates! Follow our socials on: LinkedIn, Twitter and Facebook.

Top 5 Tips To Be A Successful Digital Marketing Apprentice

2 people working together on laptop

Apprenticeships are an alternative route to university, as well as a way to kick-start your career in a certain industry. Apprenticeships are continuing to grow and expand, with up to Level 7 degree apprenticeships now available, and in many different fields. With the rise of technology and more people having access to the internet, digital marketing has now become key for businesses and is a much desired skill, therefore, many companies are now offering digital marketing apprenticeships.

What is Digital Marketing?

Digital marketing is a form of advertising that uses the internet and digital tools to promote products and services.

What do Digital Marketers do?

A digital marketer promotes different businesses, products, or services through using digital platforms such as Search engines or social media, to help the businesses reach their objectives.

What is a Digital Marketing apprenticeship?

Digital marketing apprenticeships will allow you to gain first-hand experience working with a company’s marketing team, whilst learning to gain the foundational knowledge you need to gain for your digital marketing qualification. As part of your end point assessment when undertaking the apprenticeship, you will be graded based on your portfolio of projects you have worked on to demonstrate your competencies, your synoptic project where you are given 4 working days to complete a marketing brief, your employer reference, and finally an interview conducted by an external examiner who will assess you on the deliverables you have provided.

How to be a successful Digital Marketer

Whether you are currently undertaking a digital marketing apprenticeship, or you are hoping to do a digital marketing apprenticeship, read our top 5 tips below on how to become a successful digital marketer;

1. Be curious

As an apprentice, a big part of your experience is learning from those around you and as much as you can about your industry. Especially in digital marketing where things are rapidly changing, it’s important to be curious and ask questions to those around you on topics you don’t understand, or seek the answers yourself through independent research. This way, you will also be enriching yourself and learning something new, which will help you as a digital marketer. 

2. Stay up to date with the industry 

As mentioned above, in the digital space trends and best practices are ever-evolving, therefore it’s important that you stay up to date with the industry. Keep up to date with industry-related blogs, podcasts, or channels etc, so that you are in the loop with what is currently trending so that you are able to leverage these opportunities and test/experiment with different best practices. 

Here are some marketing blogs you could start with;

  1. Hubspot
  2. Serpstat
  3. Campaign Live

3. Leverage analytics, data & optimise 

In digital marketing, don’t hide away from the numbers! Insights and analytics will allow you to measure campaigns to help you indicate how they are performing to report back, and they allow you to optimise your campaigns, and provide you with insight into things such as when the best time is to post, your audience demographic, and so much more. Knowing how to use data and analytics correctly will help you to make informed decisions in future marketing efforts.


4. Upskill yourself 

In the digital marketing space, there’s so many different areas you could explore, from social media, to search marketing. Upskill yourself in the areas relevant to your apprenticeship, or simply what you are interested in, by taking different courses so that you are continuously learning. This way, not only are you able to learn different skills, you will be able to add more value to your teams through having different unique skills.

5. Be a problem-solver

Problem-solving is a key skill in the workplace, no matter what you do. In digital marketing, you may face challenges or be expected to handle ambiguous situations, therefore, it’s important to be a great problem-solver by being adaptable to change and thinking creatively or outside the box. 

Those were our 5 top tips for becoming a successful digital marketer during your digital marketing apprenticeship, we hope this helped! If you are interested in gaining more insight into what it’s like being a digital marketing apprentice, watch this Day in the Life TikTok by a fellow apprentice.

Want to write our next blog post to help out other fellow apprentices? Simply sign up and be part of the community!