Digital Marketing Apprenticeship

Achieve your DREAM marketing role with a top company through an apprenticeship!

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Do you want to work for Google, Meta or another top company and don’t fancy University? You’ve come to the right place!

What is a Digital Marketing Apprenticeship?

An apprenticeship is a paid job where the employee learns and gains valuable experiences. Alongside on-the-job training, apprentices spend at least 20% of their working hours completing classroom-based learning with a college, university or training provider which leads to a nationally recognised qualification.

You will complete a Level 3 Digital Marketing course, which consists of a portfolio showcasing all the work and projects you work on. You will also also take exams on the fundamentals of digital marketing and coding, but don’t worry, you will be fully prepared for your exams thanks to the amazing 1:1 training of your personal coach and through group coaching sessions, bootcamps and webinars.

So, you are getting real world marketing experience at some of the best companies in the world, learning new skills and being paid to do it! 

You’ll have no University debt and a great CV at the end of your apprenticeship – sounds great right!

Digital Marketing – What exactly is this?

Digital marketing encompasses all of your marketing activities that take place online. Its influence to engage customers grows every year as more people use the internet to browse, connect and buy.

According to recent studies, the number of people using the internet is 4.95 billion. That’s nearly 63 percent of the world’s population! The increase in mobile use also continues, as 5.31 billion people now use their phones to access the internet.  
That’s a lot of potential customers to reach online and it’s the job of digital marketers to devise and execute digital campaigns that do just that.
This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

This is what your role could look like:

You could be placed in a variety of marketing roles – from Sales and Data Analysts to a Social Media and Product Marketer.
You will work closely with your guide (mentor) in your team and your line manager. You will work collaboratively on campaigns, strategic planning, content creation and execution – developing skills such as communication, presenting, project management, working with stakeholders and more.

By the end of your apprenticeship you will have all the skills required to excel in any role within the marketing industry!

Why should you do a Digital Marketing Apprenticeship?

1. No debt and no need for student loans

With the cost of university increasing each year many are looking for alternative routes to secure their dream roles. An apprenticeship is the perfect alternative. Your employer and the Government pay for your tuition expenses, so you don’t need to take out a student loan. Some apprenticeship programs even offer a relocation bonus if you have to move for your program – pretty great right!

2. On the job experience and therefore more employable

Unlike University, where you sit in a lecture hall and learn skills from someone standing at the front of a class, doing this apprenticeship you will be in the office at your place of work and you can apply what you learn from the apprenticeship straightaway in the workplace. You can collaborate with your team, network, socialise and get exposure to incredible real world marketing opportunities. 

Because you’ll be learning on-the-job with your employer, you’ll gain lots of experience to enhance your CV whilst studying for your level 3 apprenticeship. This gives you an advantage over University graduates from full-time courses, who wouldn’t have had as many opportunities to use what they learnt in the workplace.

3. 1:1 Coaching and Support

You will have the amazing benefit of a 1:1 personal coach who will be with you every step of the way throughout the entire duration of your apprenticeship, from both the training provider and your employer. You’ll also get access to the apprenticeship provider’s student support services and online community network.

Don’t miss out on securing your dream role and kickstarting your digital marketing career – follow us on social media to stay up to date on all upcoming apprenticeship programs. Join our community, ask questions and take the next step to a new career!

Click Here to learn more about Digital Marketing apprenticeships here.

Digital Marketing: How to advance in the Industry

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In today’s online age, the importance of digital marketing cannot be overstated. With businesses looking to expand their online presence and reach their target audience through various online channels, there is a growing demand for professionals in this job sector.

If you’re already working in or interested in the field, you may be wondering how to take your career to the next level. In this blog post, we’ll discuss some tips on how to advance your career in this industry.

  1. Stay Up-to-Date with Industry Trends and Best Practices

The digital marketing industry is constantly evolving, with new technologies, platforms, and trends emerging all the time. To stay relevant and competitive in this field, it’s important to stay up-to-date with the latest industry trends and best practices.

2. Learn New Skills and Specialisations

Digital marketing is a broad field that encompasses a wide range of skills and specializations. To advance in your career, it’s important to develop new skills and broaden your knowledge.

Consider taking online courses, attending workshops, or pursuing a certification in a specific area of such as SEO, PPC, social media, or content marketing.

3. Build Your Professional Network

Networking is an important part of any career, and digital marketing is no exception. Attending industry events, joining professional organisations, and connecting with other digital marketing professionals on social media platforms like LinkedIn can lead to valuable career connections and great opportunities.

To learn more: Digital Apprenticeships Archives – ApprenticeTips.com

Want to learn about more job opportunities and apprenticeships?

Start Your Apprenticeship Today – Apprentice Now

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5 skills you NEED to be a digital marketer

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Laptop saying Digital Marketing

The Digital Marketing industry

The world as we know it is becoming more digital day by day. We have marketing everywhere we turn on the street and each time we scroll on our phones. According to this article, the digital marketing spending grew up to £25.84 billion during 2022 in the UK alone. In 2019, 61% of companies stated they were planning to hire more digital marketers to their team! After the Covid19 pandemic, it is only an expectation for this to have risen, after so many moved to digital to keep their businesses afloat. We are going to look at the 5 skills you need to be a digital marketer.

Communication

Digital Marketing is all about communication! It may not be face to face all the time, but it is certainly an important factor. There are many methods of communication within this sector. Digital Marketing itself is communication. You will be talking to customers and target audiences about your brand or company all the time through media and trends. There is also the internal communication. Talking with your team and business is essential to implement successful strategies. Furthermore, it is important to keep on top of your workload and distribute roles in order to complete tasks before deadlines. Communicating on an efficient level can provide a steady stream flow of work.  

Organisation  

Being organised goes with every job role in reality, but it is a key factor to becoming a successful digital marketer. A considerable proportion of the position is planning and organising, whether that be team members or the content itself. Building campaigns to reach their full potential requires planning. Being able to organise a plan or strategy and publish content within time frames can make all the difference to your engagement rate.  

Analytical thinking

Everything you produce is analysed and broken down, so it is important to think analytically. Throughout the whole marketing process, you will be comparing figures and analysing engagement. From the first step, you and other team members will be questioning every piece of marketing that is sent out. Looking at its performance, how the audience will perceive it, as well as the journey you want them to take. Having this mindset allows you to look at content and compare it with the overall goal to see if it will perform appropriately. 

Creativity  

Although it may not seem important to be creative, it can be a large part of the job role. Being creative gives you all the campaign ideas and how they can be produced to meet your targets. Unique content is published every day by individuals, and part of marketing is catching the attention of your audience. If you have this creativity, you can bring fresh and new ideas to the table, pushing your marketing to the next level within your business.  

Adaptability  

The digital world is always developing further. It is important that as a person, you can keep up with this to make your marketing top-notch. Software is constantly updating, and new software is being created that can benefit you to reach those targets. Even something as simple as jumping on new trends to increase engagement involves adaptability.  

How do you get into Digital Marketing?  

Here at Apprentice Now, we have a Digital Marketing Apprenticeship Level 3. We can teach you all of the industry skills and knowledge to boost your CV to the next level. Along with this, you will earn valuable work experience as well as a wage.

Do you have the skills to be a digital marketer? Start a digital marketing apprenticeship with us today, contact us here!

Level 3 Digital Marketing Apprenticeship

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Image that displays the Digital Marketing Apprenticeship title. This stays inline with the style guide

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention.

If this sounds like something that you would like to be a part of, then read on below to understand what this Digital Marketing Apprenticeship course will consist of!

What skills you will learn along the way of this Digital Marketing Apprenticeship

Within this apprenticeship, there are many skills that you will learn and can apply to your job role and use to boost your career in digital marketing. These skills include:

  • Logical and creative thinking skills
  • Analytical and problem solving skills
  • Ability to work independently and to take responsibility
  • Can use own initiative
  • A thorough and organised approach
  • Ability to work with a range of internal and external people
  • Ability to communicate effectively in a variety of situations
  • Maintain productive, professional and secure working environment

What competencies you will need to reach in the portfolio

A big part of this apprenticeship is completing your portfolio. This will need to consist of projects which you have completed in your job role and hit the competencies laid out in the occupational brief document. A breakdown of these competencies are:

  • Written communication
  • Research
  • Technologies
  • Data:
  • Customer service
  • Problem solving
  • Analysis
  • Implementation
  • Applies at least two of the following specialist areas: search marketing, search engine optimisation, email marketing, web analytics and metrics, mobile apps and Pay-Per-Click
  • Uses digital tools effectively
  • Digital analytics
  • Interprets and follows:
    • latest developments in digital media technologies and trends
    • marketing briefs and plans
    • company defined ‘customer standards’ or industry good practice for marketing
    • company, team or client approaches to continuous integration
  • Can operate effectively in their own business’s, their customers’ and the industry’s environments

These competencies will need to be reached in order to make your way into the gateway process which is discussed below.

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What you will learn from each module in the Digital Marketing Apprenticeship

As explained in the occupational brief, there are three modules that will be completed throughout this level 3 Digital Marketing Apprenticeship. These include; Principles of Coding (for Level 3 Digital Marketer Apprenticeship), Marketing Principles (for Level Digital Marketer Apprenticeship) and Digital Marketing Business Principles (for Level Digital Marketer Apprenticeship).

For the Principles of coding module, you will learn to:

  • Understands the principles of coding
    • Understands and has an appreciation of logic
    • Understands, has an awareness of and recognises languages such as HTML / Java
    • Understands the compatibility of code on different platforms
    • Understands the components involved to make the Web work

For the Marketing Principles module, you will learn to:

  • Understands and can apply basic marketing principles
  • Understands the role of customer relationship marketing
  • Understands how teams work effectively to deliver digital marketing campaigns and can deliver accordingly
  • Understands and can apply the customer lifecycle
  • Understands the main components of Digital and Social Media Strategies

For the Digital Marketing Business Principles module, you will learn to:

  • Understands the principles of all of the following specialist areas: search marketing, search engine optimisation and Pay-Per-Click, e mail marketing, web analytics and metrics, mobile apps and understands how these can work together
  • Understands the similarities and differences, including positives and negatives, of all the major digital and social media platforms
  • Understands and responds to the business environment and business issues related to digital marketing and customer needs
  • Understands and follows digital etiquette
  • Understands how digital platforms integrate into the working environment
  • Understands and follows the required security levels necessary to protect data across digital and social media platforms

What is involved in the EPA

As discussed in the assessment plan, the EPA is completed in the last few months of the apprenticeship. It is based on:

  • The portfolio – produced towards the end of the apprenticeship, containing evidence from real work projects which have been completed during the apprenticeship, usually towards the end, and which, taken together, cover the totality of the standard, and which is assessed as part of the end point assessment
  • A project – giving the apprentice the opportunity to undertake a business-related project over a one-week period away from the day to day workplace
  • An employer reference
  • And a structured interview with an assessor – exploring what has been produced in the portfolio and the project as well as looking at how it has been produced

To get to this EPA process, you must have gone through the gateway process, which involves completing your portfolio so it is at 100%, completing all assessments that will take place, having a completed employer reference and having your OTJ hours at 100% or above. Once these are all completed and have been submitted, you will be able to go through gateway and into the EPA process.

Conclusion

As you can see, this level 3 Digital Marketing Apprenticeship is an excellent starting point for anyone looking to pursue a career in Marketing. The skills that are covered in this apprenticeship will open a wide range of job opportunities and you will gain deep knowledge from each module so that you can apply this to future job roles.

Further Resources

To learn more about Digital Marketing Apprenticeships, follow the links to the below resources:

Digital Marketing Level 3 Apprenticeship | QA

Why start your career with a Digital Marketing apprenticeship… – Bing video

Technical aspect required for a Level 3 digital Marketing Apprenticeship

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When undertaking a Level 3 digital marketing apprenticeship you will be required to understand a range of different technical aspects. This can be challenging for a new apprentice however in this blog I have broken down a few of the technical, skills and knowledge required which will be required in order to gain your qualification and they ways in which you can develop these skills helping you succeed in your digital marketing career.

Level 3 Digital Marketing Apprenticeship''

Understanding SEO is key for your Apprenticeship

Firstly, you will be required to understand how SEO works and what are the best practices you can use to help improve your company’s SEO, this at first may seem scary to a newbie digital marketer however here are few tips which helped me. SEO stands for Search Engine Optimisation, explained simply this is the process of optimizing a website with relevant information and data to improve a company’s search rank. One easy way of improving SEO is by including as many keywords as possible on the website. There are so many different websites which can help you easily check your company’s SEO, I personally liked to use … when I was undertaking my apprenticeship in digital marketing so would recommend this one to any newbies. Not only this social media is ever changing meaning a lot of the technical aspects will change and develop therefore you will need to be able to understand how to find out new trends and developments within the industry and how new practices can be beneficial. There are range of different social media pages which share recent developments here are list of my top 3 accounts to follow Socialstauk, digitalmarketingtrending and Gary Vee. Excitingly we here at Apprentice Tips also have a mailing list which in the next coming weeks we will begin to share more about the latest developments within this field, so head over to our main page after finishing this blog and sign up to our newsletter so you don’t miss out and if you are already subscribed then keep your eyes peeled for some great new content.

Google Analytics

Another technical aspect you will be required to understand is google analytics this is because not only will you need to show you know how to use google analytics as part of your competencies document you also will need to take a test on google analytics as part of 1 of the 3 exams you are expected to take. Therefore, it’s really important you are able to use Google Analytics effectively as this is such a key technical development within your apprenticeship, from being able to understand basic data such as page views to being able to create reports regarding your company within Google Analytics. Again at first this may seem overwhelming however google analytics is actually very cool and insightful tool it really does help you get a better insight in your how your business is performing. Therefore doing research on google analytics is key in making sure you become a digital marketing whizz, I would suggest getting used to the app first and then taking some of the amazing and insightful mock test they have to offer. Not only this but over on Googles Analytics official YouTube account they have so many insightful videos for beginners.

Level 3 Digital Marketing Apprenticeship''

Overall being a newbie in the digital marketing world at first can be scary with all the technical aspects required, however the more you develop your skills and knowledge within this field you will become an expert in no time and most importantly remember as an apprentice you are not alone !! your tutors are there to provide you with all the support that you need so if you ever feel lost or unsure always reach out to your tutors and they will be happy to help.

Good luck on your Digital Marketing Apprenticeship and hope to see you again on our next blog post.

Social media strategy in 6 steps

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Patterned letters spelling out social media

A practical guide to creating a working social media strategy

Getting to work on a client’s social media gives you the chance to flex your creative muscles and can be one of the most exciting parts of being a digital marketing apprentice. However – without a clear plan in place, it can quickly go wrong and could cause more harm than good. If you’re wondering how to get started with creating a strategy that works, read on, as we take you through the most basic elements of a professional social media strategy.

1. Define your goals

What are you hoping to achieve with your social media posts? Engagement, following, email sign ups? Having a goal in mind as you create your content will help you communicate a clear message to your audience. If you’re working on behalf of a client, they might already have some goals they can share with you. Ultimately, social media makes up part of a businesses sales efforts and so should be trying to accomplish a goal either directly or indirectly. 

2. Know your audience

Before you start posting, you need to know who you are trying to target. There’s no point in posting Love Island memes if you’re trying to sell life insurance to pensioners. You might have more than one target audience – these are known as your segments. In which case, you need to plan content that will resonate with each of these. This informs not just what you post in terms of content and tone – but where you do it. LinkedIn, for example, is best for reaching professionals. TikTok might be your best for Generation Z. Again, make sure there is a clear definition of who you or your client wants to reach. 

3. Do your research

In two ways. Firstly, you need to understand the product or service you are promoting to the best of your ability. You will struggle to post genuine and engaging content if you have no idea what you’re talking about – and struggle even more to respond to any commenters! Secondly, you should take a look at what your biggest competitors are doing. In our experience, this is the best starting point for your own strategy. What do they post, when, and how is it working for them? This should inform what you then decide to post. Is there anything your competitors could be doing better, allowing you to fill in that gap in your own content? You might want to compile your findings to help you with the next step.

A person holding a laptop and phone, showing social media profiles.
Social media is an important part of a digital marketers career.

4. Create some guidelines

It is best to write down in a document some clear guidelines for the content itself. The client might already have these in place – colour palettes, logos, and so on. You could even go a step further and create some ready-made templates for social media. This might make your actual content creation a lot quicker in future. When you’re doing this, you should keep the previous steps in mind, thinking about target audience and goals. Do this for all types of content – don’t forget the importance of blogs and articles, for example, for directing traffic to websites and creating content that can easily be shared across platforms.

5. Write your plan

This is the most important step, and is about you writing a detailed plan for content. 

There are lots of free templates online or you can create your own. You should schedule ahead in blocks where you can, leaving some room for “reactive” content (responding to events that might happen spontaneously). At minimum, you want to define an exact post topic, a basic description, the platforms you want to post to and when. You can go a step further and define more details such as exact captions, links or images to be used. Depending on your client, this might be a two-way process. Planning in this way not only allows you to organise your own workload, but makes it easy to communicate your plans with a client. 

6. Take advantage of the data

Plans are dynamic – they should be constantly updated based on the feedback you receive. Data comes in the form of client feedback – comments or direct messages, or if you want to get more technical, unsubscribe rates as an example. This can be positive or negative but can help you understand how people are reacting to your social media presence. Helpfully, most social media platforms also allow you to access actual statistics regarding individual posts or whole profiles – you should take time to review and understand the most important of these to know what content is doing well for you and what you can disregard. Then revise your plan based on this! And the cycle repeats.


You should now know everything you need to get started with a thorough and effective social media strategy. Understanding the main components of digital and social media strategies in this way isn’t only helpful in your job role – it is one of the core competencies you need to be able to demonstrate as part of the Level 3 digital marketing apprenticeship. Following the information laid out here, you should be able to meet that criteria. Found what you’ve read helpful? Why not read more helpful digital marketing tips and tricks over on our blog.

5 Practical Ways To Improve Your PPC (Pay-Per-Click) Marketing

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PPC (Pay-Per-Click) can take your website and traffic leads from 10% to 100% in a small space of time through visibility on the search page for keywords that are relevant to your business. This can be done in many ways but in this blog, I will provide five simple practises you can incorporate to see results in no time.  

1. Keyword research and SQRS (search query reports) 

Keyword research is important for your PPC account to ensure you have a higher chance of ranking higher in the SERP. You can access the search terms by clicking on Keywords and then Search Terms on the left side menu. You can see search terms at the account, campaign and ad group level. This will allow you to run an SQR between search terms and search keywords to work out which ones provide the most traffic and are specific to your brand. 

Main things to take from an SQR: 

  1. New keywords – New keywords are important to compete with your competitors for the top spot on search pages. 
  2. Create negatives – It is important to add negatives as it is pretty wasteful to spend money on searches that are not related to your business if negatives are not set up properly.

2. Do A/B tests on a regular basis

An A/B test allows you to test two variations of ads against one another to determine a winner. This can test multiple things like ad copy, CTAs, landing pages and assets. When you run an A/B test, Google will serve your ads to random people with metrics at the end to show which one had more clicks, a higher CTR and bounce rate. 

3. PPC Account Structure

Whether you are starting with a new PPC account or sorting out existing ones, the PPC account structure is the foundation of having an effective account. Three ways to (re)structure:

  1. How many campaigns are there and why? – These can be reduced as it’s about quality rather than quantity 
  2. How many ads are in ad groups – Is there more or less than necessary? 
  3. Are keywords relevant or too similar to one another? – It is important to avoid similarity or keywords being irrelevant to selected ad group.

When all of this is done correctly it allows the account to become cost effective while having the ability to really home in on different areas and capture more qualified traffic that is likely to convert.

4. Demographics are just as important in PPC 

One of the things that makes PPC so effective is that you can decide exactly who your ads are served to, based on demographics. Demographics that can be targeted within PPC are age, gender, income level, education, geographically and relationship status This is just important as you are able to target certain target audiences more where you see fit. 

5. Optimise ads 

If your ads aren’t enticing your potential site visitors, searchers aren’t going to click on them, resulting in less traffic to your site. You should ensure you continue to optimise your ads in every way possible. You can optimise and tweak your ads in the following ways:

  • Relevant ads can allow your ads to be higher up thus being seen by searchers more by including things like CTAs, USPs and new headlines.
  • Adding sitelink extensions, callout sitelinks etc can provide your ads with more information resulting in more clicks and traffic. 

Changing things like this along with seasonal/promotional ad copy keeps your brand/business in line with current trends and also gives your ads the opportunity to out do competitor ads.

 If you enjoyed this blog, check out our other blog to find digital marketing tools to help you excel in 2023!

Email Marketing Tips For Digital Marketing Apprentices

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Email marketing on computer

Have you felt struggled trying to create an email marketing campaign? Email is a complex aspect of marketing. The landscape always changes. We have listed our top tips on how digital marketing apprentices can improve their email campaigns.

Choose the right email marketing software.

Email marketing is a powerful marketing tool, so it is important to make sure that you are using the right software to improve your marketing campaign. Email marketing software’s include tools that are able to increase your audience, segment your lists and provide reports to grow your business and earn more revenue. Below is a list of 10 free email marketing campaigns to help you save both time and money:

Promotions aren’t everything.

While the ultimate goal of email marketing is to grow your business, you need to realize that promotions are not the core of email marketing. The most important aspect of your email marketing must be to establish and nurture healthy relationships with your customers. It is these healthy relationships that will result in customers providing lifetime value and act as the driving force of your business’ growth.

A/B testing is a must.

Always test important elements in your campaigns to help you constantly improve your campaigns. A/B testing, also known as split testing, is a way of working out which of two campaign options is the most effective in terms of encouraging opens or clicks. In an A/B test you set up two variations of the one campaign and send them to a small percentage of your total recipients. Half of the test group is sent to Version A, while the other half gets Version B. The result, measured by the most opens or clicks, determines the winning version. This is then sent to the remaining subscribers.

Preview your emails before sending.

As every subscriber is important to you, using previews will help you find the optimal format and layout for different platforms. You want to avoid any mistakes in your campaign

Experiment with send times.

Experimenting with send times is a great way to get to know your audience. Try sending email campaigns at different times and see what email receives the most engagement. Over time, you should start to see patterns and be able to pinpoint what works best for your email marketing.

Email marketing best practice

Have a personalised message.

Personalisation is one of the most important elements you need to strive to nail in every campaign. However, many people have misunderstood personalisation to mean addressing a subscriber by name. While that is part of it, there’s more to personalisation such as:

  • Being relevant
  • Sending timely emails
  • Anticipating your subscriber’s needs

Add GIFs to your email campaigns.

Adding GIFs to your email is a great way to grab your subscribers attention, point them toward an action you want them to take, or keep them scrolling to make sure they get your whole message.

Pay attention to subject lines.

Subject lines are one of the most important aspects of email marketing. The subject line of an email is the single line of text people see when they receive your email. This one line of text can often determine whether an email is opened or not, so make sure it’s optimized for your audience.

Keep on doing tests on your emails.

Testing your email campaigns is important because it ensures that your campaign looks the way you want it to. This way, you know how the campaign will display on different browsers or email clients. Furthermore, testing lets you figure out what’s working with your campaigns and what’s not.

Conclusion.

In summary, email marketing is an effective marketing method when it is done correctly. By following these tips, digital marketing apprentices will be ready to create amazing email marketing campaigns.

To subscribe to our mailing list or to see more information on apprenticeships please visit our site ApprenticeTips.com

How to use social media trends to your advantage

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Social media has become an essential tool for businesses of all sizes and industries. Not only can it be used to connect with customers and promote products or services, but it can also provide valuable insights into industry trends and consumer behavior. By keeping an eye on social media trends, businesses can improve their marketing strategies, product development, and overall operations.

a mobile phone screen with various social media apps
New trends can be found across all social media

Where to start

One way that businesses can use social media trends to improve their operations is by monitoring customer sentiment. Social media platforms provide an unprecedented level of access to customer feedback, and businesses can use this data to gain insights into what their customers are saying about their products or services. By monitoring sentiment on social media platforms, businesses can identify areas where they need to improve and make changes accordingly.

Another way that businesses can use social media trends to improve their operations is by identifying new opportunities. Social media platforms are constantly evolving, and new features and functionalities are added regularly. By keeping an eye on new developments, businesses can identify new opportunities to reach their target audience or improve their products or services. For example, the rise of video content on social media platforms has led to an increase in the use of video in marketing campaigns, which can be a powerful way to reach and engage with customers.

Social media trends can also be used to improve business marketing strategies. Platforms like Instagram, TikTok, and Snapchat are all popular among younger audiences, and businesses can use these platforms to reach these audiences with targeted marketing campaigns. Additionally, social media analytics tools can be used to track the performance of marketing campaigns and identify which strategies are most effective.

Stay up to date

hand pointing with pen to social media analytics page
Social media analytics

Businesses can also use social media trends to improve their products and services. By monitoring conversations on social media platforms, businesses can identify areas where their products or services are falling short or where there is a gap in the market. This information can then be used to inform product development or to identify opportunities to expand into new markets.

Social media trends can also be used to improve customer service. Many customers now turn to social media platforms to voice their complaints or ask for help. By monitoring social media platforms, businesses can identify issues and respond to them quickly, preventing negative sentiment from spreading.

Always keep monitoring your platforms

However, it is important to keep in mind that social media trends are constantly evolving, and what works today may not work tomorrow. Businesses need to be proactive in monitoring and adapting to these trends in order to stay ahead of the curve. This requires dedicating resources to social media monitoring, such as hiring a social media specialist or investing in analytics tools.

In conclusion, social media trends can be a valuable tool for businesses looking to improve their operations, marketing strategies, products, and services. By keeping an eye on social media trends, businesses can gain valuable insights into customer sentiment, identify new opportunities, and make data-driven decisions. However, businesses need to be proactive in monitoring and adapting to these trends in order to stay ahead of the curve. With the right approach, social media can be an invaluable resource for businesses looking to improve their bottom line.

Head to ApprentceTips.com to find more useful articles, and apply to our level 3 marketing apprenticeship to kick start your career.

8 Email Marketing Tips for Digital Marketer Apprentices

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A person on a laptop looking at an email service provider

Have you felt overwhelmed trying to create and send an email marketing campaign? When it comes to email marketing, there are a lot of elements to consider. We’ve listed eight of our top tips on how digital marketer apprentices can improve email marketing campaigns…

Get personal

With email marketing continuing to be an effective way to communicate with target audiences, a great way to stand out amongst the crowd is by personalising your email campaigns. Including someone’s name in a subject line or the preview copy can help to grab people’s attention and ultimately get someone to open your email.

Pay attention to subject lines

In addition to testing personalisation, it’s also essential to pay close attention to the subject lines of your email campaigns. As mentioned previously, there’s a lot of competition among people’s email inboxes, so it’s important to write a subject line that will be eye-catching and engaging. Make sure to keep them short and sweet!

Give A/B testing a go

A great way to find out more about your audience is by giving A/B testing a go. A/B testing (also known as split testing) is when you create two variations of one email campaign and send them to a small percentage of your email list. Half of the test group gets sent Version A, and the other half of the group gets sent Version B. The winning email is then determined by identifying which one receives either the most opens or clicks. A/B testing can help you better understand your audience and the type of emails they engage with most.

Try adding GIFs to your email

Using GIFs in your email campaigns can really help attract people’s attention and consequently improve engagement. Just remember to make sure they are the correct size to ensure they display correctly in recipients’ inboxes. Canva is a great digital tool to utilise when it comes to making creative GIFs.

Optimise your emails for mobile

Optimising your emails for mobile is another important top tip for digital marketer apprentices. Now that such a high percentage of people usually view emails on their phone, it’s more important than ever to make sure your emails are designed for both mobile and desktop views.

Apple email app on a device with notifications

Experiment with send times

Another way to learn more about your audience is by experimenting with send times. Try sending email campaigns at different times and see what email receives the most engagement. Over time, you should start to see patterns and be able to pinpoint what works best for your email marketing.

Preview and test your emails before sending

This is probably the most important tip we can give! Do not forget to preview and test your emails before sending. The last thing you want to happen is a typo or the wrong image in your email campaign…

Monitor your email marketing performance

And last but certainly not least, make sure to always monitor and review your email marketing performance. The best way to learn about the success of your email campaigns and audience is to track and analyse their performance. Pay particularly close attention to your open rate, click-through rate, and unsubscribe rate as these metrics will indicate whether people are reading and engaging with your emails.

Conclusion

To summarise, email marketing can be an incredibly effective way to communicate with audiences. By following these top tips, digital marketer apprentices will be more than ready to create amazing email marketing campaigns.

For more advice and support for digital marketer apprentices, take a look at some of our other posts here.

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