Telecoms Field Operative Level 2: The Challenges and Rewards


In this post we will discuss the challenges and rewards of becoming a level 2 Telecoms Field Operative. From the physical demands to the sense of accomplishment, this post will help you decide if this is the apprenticeship for you.

The primary objective of this profession is centred around the development, provision, and repair of telecommunication services that cater to both commercial and residential clients across the UK’s National Telecom Access Network. This entails undertaking work on both copper and fiber connections to ensure the provision of top-notch 4G and 5G services to homes and businesses alike. Additionally, this profession is responsible for delivering an array of services, including telephone, internet, data, and TV services, to households and businesses from local telephone exchanges.

Is a Telecoms Field Operative a Demanding Job?

Firstly one of the most significant challenges of being a Level 2 Telecoms Field Operative is the physical demands of the job. This role requires working in all weather conditions which are often in remote areas and while carrying heavy equipment, However because of the demands, If you enjoy being active and working outdoors, this aspect of the job can also be one of the most rewarding.

What Does a Telecoms Field Operative Do Day-To-Day?

Additionally your day-to-day responsibilities will encompass a wide variety of tasks. This will range from troubleshooting network issues and installing and configuring equipment. Other tasks include performing routine maintenance checks. To excel in this field, you must have a comprehensive understanding of telecommunications technology and be able to work independently or as part of a team to solve complex problems.

Is There a Lot of Problem Solving?

Furthermore, problem-solving is also a crucial skill that a Level 2 Telecoms Field Operative needs to possess. Every day, there are new challenges with various systems and equipment, which require quick thinking and adaptability. However, being able to solve these problems and restore connectivity for customers is incredibly rewarding.

Will I Need Communication Skills?

Additionally strong communication skills are also essential in this role and requires high confidence to talk to other individuals. You’ll be interacting with customers, colleagues, and management regularly and being able to communicate effectively is vital. Technical issues must also be explained in a way that’s understandable to customers. Those of which may not be familiar with technical jargon.

Is There a Sense of Accomplishment In Being a Telecoms Field Operative?

Also One of the most rewarding aspects of the role is the sense of accomplishment that comes from a job well done. Knowing that you played a vital role in keeping people connected and making their lives easier is incredibly satisfying. This sense of accomplishment can be a great motivation for those working in this field.


In conclusion, working as a Level 2 Telecoms Field Operative can be challenging, the rewards can be well worth it. If you’re interested in this field, be prepared to work hard, stay flexible, and have a positive attitude. And always remember that you’re an essential part of keeping the world connected! To discover more level 2 apprenticeships, click here.

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Featured Image by Florian Krumm on Unsplash

SEO Top Tips for Ranking Success

In the ever-evolving digital landscape, standing out is no longer a choice – it’s a necessity. Search Engine Optimisation (SEO) is what you need to achieve just that. Whether you’re a business aiming to attract customers or an individual with a message to share, SEO is a large contributor to your digital presence. In this blog, we will unveil 5 top tips for mastering SEO and making your mark in the digital landscape.

  1. Keyword Research and Optimisation
  2. Quality content
  3. High-Quality Backlinks
  4. Mobile-Friendly Design
  5. Regularly Update Content
Hands working on a laptop, looking at SEO data.
Website admin using SEO tools to get their websites ranked in top search rankings in search engine.

Keyword Research and Optimisation

Researching keywords is a fundamental aspect of SEO. Keyword research involves identifying specific words and phrases that user’s enter into search engines when looking for information, products or services. By identifying valuable keywords through keyword research, you can gain valuable insights into your target audience’s interests and behaviours.

This research enables you to incorporate the relevant keywords into your website content, meta tags, headers and URL’s to optimise your website’s visibility on search engine results pages (SERPs). Ultimately, keyword research and optimisation ensures that content aligns closely with user intent, to result in higher click-through rates, increased organic website traffic and a more successful online presence.

Quality content

Search engines prioritise content that is informative, relevant and valuable to users. Therefore, high quality content not only attracts and engages more visitors, but it also encourages them to spend more time on the website and interact with it’s pages. Producing high-quality content will improve SEO as bounce rates will decrease, which will signal to search engines that the website is an authoritative source of content, worthy of higher search rankings.

High-Quality Backlinks

A high-quality backlink is a link that comes from a reliable, high domain authority website that is well-trusted by search engines. High-quality backlinks can benefit SEO as they increase your websites ranking and visibility on search engines. Quality backlinks also drive targeted referral traffic to the website, which indicates to search engines that the site is a valuable resource, establishing the website’s authority within the digital landscape.

Mobile-Friendly Layout and Design

A mobile-friendly layout and design are essential for SEO due to the increasing usage of mobile devices for online activities. With a majority of internet traffic coming from smartphones and tables, search engines prioritise mobile compatibility in their ranking. Websites that offer a seamless experience on mobile devices are favoured as they tend to have higher user engagement. Mobile optimisation improves SEO as it can lead to higher search rankings, higher organic traffic and a satisfying user experience.

Regular Content Updates

Regular content updates benefit SEO as they signal website activity, value and relevance to search engines. New and updated content attracts more visitors and offers more opportunities for targeted keywords to be utilised, which boosts user engagement and encourages users to return to the website, driving organic traffic and search visibility.


SEO is crucial for digital presence success as it ensures your website can be easily found by target users on search engines. It boost’s a website’s visibility, drives organic traffic and enhances online credibility, ultimately leading to business growth and success.

Want to learn more about SEO? Click here for more information!

Click here to discover more Digital Apprenticeships blogs, such as the below.

What is Digital Content Marketing?

Image depicts man planning digital content strategy on paper with pens and highlighters.

As a digital marketer, leveraging content marketing in your strategy is now essential. Marketing is impossible without great content. So, no matter what marketing tactic you use, content marketing should be part of the process. But what is it?

What is Digital Content Marketing?

Content marketing is a marketing approach focused on creating and distributing unique and valuable content to your audience. The aim is to attract and retain your target audience, ultimately, to encourage a customer to take action. This might be to complete a sale, to read a blog, or sign up to receive emails.

Why does it matter?

Engaging content can generate brand awareness, or convince a customer to take action. In some cases, this means driving revenue! Digital marketers across different industries use content marketing for five key reasons:

  • Increased sales
  • Cost savings
  • Building relationships with customers and retaining them
  • Generate industry authority
  • Higher SERP rankings

In summary, content marketing is important because it answers audience questions while building trust. It’s something that should be your top priority as a Digital Marketer.

What does it involve?

Content marketing can involve any type of content you create to send out to your audience- this could be a blog article, eBook guides, email newsletters, social media posts, videos and more! To use it effectively, you’ll need to deliver the right content at each stage of the customer cycle. If this sounds complicated, don’t worry, we’ll help you.

Awareness: Content in this stage should focus on the top concerns of your audience. Writing about their pain points, challenges, and questions gives you the best chance of engaging with them.

Consideration: You should provide helpful information here, and demonstrate your value!

Closing: When the prospect is close to making a desired action, you should continue to drive home why you’re the best choice against your competitors.

How do I get started with digital content?

Firstly, you’ll want to define your target audience. Think about the ideal person you want to engage with your brand or business. Who are they? What are their interests? What are their behaviours or challenges you can address? Then, determine the most suitable format. Which stage of the cycle are you going to create content for? If they are looking for further information, perhaps create a handy guide with everything they need to know. Lastly, determine how you’ll distribute the content. Where is your audience likely to be? If they are young, perhaps social media. Once you know who your target audience is and the best formats for each stage, you can then create a short-term plan to get started!

Image is picture of a smart phone with social media apps Facebook, Twitter, Instagram, Youtube and Pinterest on the screen

Resources to help you.

In 2017, the Content Marketing Institute (CIM) released its first Content Marketing Framework, detailing how to go about creating digital content and putting these core principles into practice, if you’re interested, it can be found here. You can also check out this blog article on our website which provides a guide to help you create digital content. And no, you don’t need to be a graphic designer! This blog also provides practical guidance to specific elements of the Level 3 Digital Marketing Apprenticeship standard.

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The fascinating life of an Audiovisual Technician (Level 5)

Apply today!

Are you a creative independent with a love for Audio and Visual equipment?

In a world dominated by digital experiences and multimedia presentations, the role of an Audiovisual technician has emerged, and it is a key attribute in delivering captivating sight and sound experiences.

If you have a passion for technology and love creating immersive visual and auditory worlds, becoming an Audiovisual technician may just be the apprenticeship role for you.

The fascinating world of an Audio Technician revolves around crafting seamless and immersive experiences, from video conferencing and software developing to galleries and events at stadiums or even working in a hospital, the role has endless paths and opportunities.

The art behind the role;

When it comes to Audiovisual hardware the toolkit of skills needed is extensive but sophisticated, consisting of, audio mixing desks, video cameras, public address systems, display screens, projectors, wireless microphone systems, recording devices, lighting systems, encoders/decoders, and network switchers. Having the skill to handle this range of equipment will enable you to orchestrate stunning visual displays and audio.

Man holding camera facing towards him
Image from Unlspash

The realm of Audiovisual software includes videoconferencing platforms, digital audio workstations, video editors, media servers, sound-reinforcement design/control, lighting design/control, and computer networking tools.

Integrated Audiovisual is where audiovisual technicians really shine, as they blend the hardware and software elements to meet unique specifications, tailored and unique setups that cater to specific requirements.

As versatile professionals Audiovisual Technicians adapt their working patterns to suit the context. Whether it is adhering to the standard office hours for a video conference or accommodating shift work to cater to events at the O2 Arena. Their dedication to delivering the best has no bounds as they know they are of importance in their field.

Your future

Now, let’s give you an idea of where you could be. By starting in the field as an Apprentice you are showing your skills of determination and independence and coupled with passion. This could get you your dream job. You could be the next Reinhold Mac, Queens Sound engineer. If you just have a love for music and love to hear the magic in your ears, come to life, this role could be perfect for you.

What we are looking for

This role gives you the opportunity to make the most out of your leadership skills as you will spend the days working collaboratively with your team members and communicating with your line manager, senior management, clients internally and externally, event organizers and performers. Depending on your clients this role can leave you working independently under minimal supervision! You will need to be able to take initiative and be a confident and effective communicator.

The benefits of being an Apprentice…

Now we know this must sound like a lot, and it is! During this Audiovisual Technician apprenticeship, you will receive personal guidance from experienced mentors. These mentors will share their expertise, giving you invaluable insights. And guess what! They know you are an apprentice. Whoever your mentor is (could be your line manager) will understand that this is the beginning of your career. Subsequently, they will understand that you are learning best practices from them! The mentor-apprentice relationship helps you to improve your skills, ensuring that you become competent and confident in your role.

Image from Unsplash

A few skills you may learn:

  • Integrate a projector and/or display as part of an audiovisual presentation!
  • Audio mixing; loudness, timbre, spatialisation, and channel management
  • Apply and problem solve video signal flow for live production.
  • Operate and program lighting control software/hardware.
  • Root cause analysis & problem solving
  • Collate, compare, and synthesise information from various sources.
  • Work collaboratively; Building and maintaining positive relationships with stakeholders.
  • Communicate technical concepts with clarity in person and in writing to end users of all skill levels and seniority.
  • Install, test, and commission relevant hardware.
  • Configure and manage remote participation systems.
  • Edit audio and video content.

What you’ll need to apply:

Qualifications in English and Math’s.

Apprentices without level 2 English and Math’s will need to achieve this level before taking the End-Point Assessment. For those with an education, health and care plan or a legacy statement, the apprenticeship’s English and math’s minimum requirement is Entry Level 3. A British Sign Language (BSL) qualification is an alternative to the English qualification for those whose primary language is BSL.


The world of an Audiovisual technician is a dynamic and ever evolving world, they are the magicians behind the curtain, ensuring that everything runs smoothly. With their expertise, they transform ordinary spaces to transform ordinary spaces into immersive environments. The next time you experience a flawless videoconference or mesmerizing event. Remember that it could be you.

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Start your career with a Level 6 Digital UX Degree Apprenticeship

A user experience design apprentice creating a UX plan for a mobile app, using pen and paper

Are you a creative individual with an analytical mind and outside-the-box problem-solving skills? Then you may be an excellent fit for a career in User Experience (UX) design or consultancy. A level 6 digital UX apprenticeship could be the perfect way for you to kickstart your career, gain valuable experience and earn a bachelor’s degree all at the same time!

What is a UX apprenticeship?

An apprenticeship is a programme that combines paid job experience with earning a formal qualification. Apprentices are employees that earn a wage and gain valuable on-the-job experience as part of an organisation. Simultaneously, apprentices complete their formal training with their training provider, allowing them to achieve a nationally recognised qualification. To learn more about apprenticeships in general, please visit the website.

A level 6 apprenticeship is equivalent to a bachelor’s degree from a university. Digital UX apprentices work with experienced UX professionals and take part in designing meaningful, relevant and hassle-free user experiences. This process involves planning, testing and improving the user experience of digital products and services, such as mobile apps or websites.

Is an apprenticeship with a UX design degree worth it?

One of the common questions we hear from people interested in a UX apprenticeship is whether it is worth doing. An apprenticeship is often viewed as a form of education alternative to university, however with a level 6 UX apprenticeship you can earn a degree while you work! Moreover, a UX apprenticeship allows apprentices to gain valuable and relevant work experience that could be an advantage when looking for a job or career progression after their apprenticeship ends. Finally, apprentices can earn an annual salary of £24,000 while completing their UX apprenticeship. To learn more about why apprenticeships are worth it, read our blog post on the benefits of apprenticeships.

In this video from UCAS, meet Max, a digital user experience apprentice at IBM, who shares his walks through his usual day-to-day and shares his thoughts on pursuing a UX apprenticeship:

Source: UCAS on YouTube

Jobs and career opportunities for digital UX apprentices

A level 6 apprenticeship in digital user experience design can lead to many fantastic career opportunities with excellent progression. Some of the possible careers you can go into with a UX apprenticeship qualification include:

  • UX analyst
  • UX designer
  • UX consultant
  • Digital experience designer
  • User interface (UI) designer
  • User researcher

Entry requirements for a Level 6 Digital UX Apprenticeship with an Integrated Degree

The minimum entry requirements for starting an apprenticeship in the UK are:

  • Be 16 years old or older
  • Living in England with the right to work
  • Currently not in full-time education

However, there are additional entry requirements for a level 6 UX apprenticeship. These can vary depending on the employer and training provider, with some employers asking for a minimum number of GCSEs, A-levels or UCAS tariff points. However, all apprentices need to achieve Level 2 qualifications in Maths in English before their End Point Assessment. If you do not have these qualifications at the start of your UX apprenticeship, you can take a functional skills exam before your End Point Assessment.

Key responsibilities and core competencies of a UX apprenticeship

The primary responsibility of a UX apprentice is to investigate, analyse and design the experience that users have with digital products and services. UX apprentices are responsible for the continuous user-centric improvement of the overall experience of digital products and services, such as navigation, look-and-feel, debugging and more. UX apprentices are also responsible for communication with internal and external parties, including various stakeholders to deliver outputs of their work. Finally, digital UX apprentices are responsible for researching industry best practices and applying them in their work on a consistent basis.

Some core competencies of a Level 6 Digital User Experience Apprenticeship (Integrated Degree) include:

  • Analyse and identify key digital product or service requirements and define appropriate measures of success, including goals, objectives and KPIs.
  • Conduct short-term and long-term research to evaluate the effectiveness and usability of existing digital products or services to identify opportunities for improvement.
  • Identify target audiences and model user types and their behaviours to inform the UX design process.
  • Plan and put into practice relevant user testing cycles to validate proposed UX design solutions using a wide range of techniques against the goals, objectives and KPIs.
UX apprentice using sticky notes to brainstorm a process of UX design and development


In conclusion, a level 6 digital user experience apprenticeship with an integrated degree is a great starting point for anyone looking to pursue a career in UX design. The qualification including a bachelor’s degree will open up many career opportunities and having on-the-job experience can give apprentices a competitive edge over their peers. Employers are always keen to use apprenticeships to shape their future generations of staff, so don’t miss out on the opportunity to start your career in this industry.

How To Get An Apprenticeship In Digital Marketing

Apprenticeships are an excellent pathway to starting a successful career, offering practical experience while learning about the industry. Apprenticeships have gained significant popularity in recent years, providing individuals with invaluable hands-on training and industry-specific skills. We will discuss the steps required to secure an apprenticeship and maximise your chances of landing the opportunity of a lifetime.

How To Choose The Right Apprenticeship

Before beginning your journey, it’s important to identify the type of apprenticeship you wish to pursue. There is a wide range of apprenticeships in various sectors, including business, engineering, healthcare, IT, and more. Begin by researching different apprenticeship programs to determine the one that aligns with your interests, goals, and skillset.
Here is an excellent blog post on some of the apprenticeship sectors and the skills and interests that you may have and which apprenticeship would be best suited for you.

Research Digital Marketing

Once you’ve decided on a specific apprenticeship, research the employer or training provider offering the opportunity. Make sure you are familiar with their values, goals, and the industry. This knowledge will not only help you during the application process but also during interviews or assessments. Tailor your CV and cover letter to highlight relevant skills, experiences, and your genuine interest in the field.

You can also use dedicated apprenticeship websites such as ours to learn more about the industry you are interested in and about how to get ahead of the competition with professional qualifications.

Apprentice working collaboratively on task with employer


When applying for an apprenticeship, ensure that your application is polished and professional. Pay attention to grammar, spelling, and overall presentation. Highlight your qualifications, achievements, extracurricular activities, and any work experience that you have done. Be sure to mention transferable skills such as teamwork, communication, problem-solving, and adaptability.

Prepare for Interviews

If your application is successful, you may be invited for an interview or assessment. Research common interview questions and practice your responses. Demonstrate your passion for the industry and provide examples of how you’ve exhibited relevant skills in previous experiences. Also, be ready for any assessments or aptitude tests that may be part of the interview process.

Handshake at Level 3 Digital Marketing apprenticeship interview


Securing an apprenticeship requires determination, perseverance, and a strategic approach. By exploring available opportunities, conducting thorough research, and preparing meticulously, you can significantly increase your chances of landing an apprenticeship that aligns with your career aspirations. Remember to stay positive, embrace learning opportunities, and never hesitate to seek guidance from professionals who can support you throughout the journey.

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The 5 Basics of Executing an Effective Programmatic Campaign

Person holding phone

Programmatic marketing is an effective way of keeping up with the ever-growing digital climate, reaching highly targeted users online whilst they browse on their devices. Most marketing agencies will tend to include programmatic as part of their strategy, so when looking for a digital marketing apprenticeship it’s good practice to expect programmatic marketing will be included.

So, what is programmatic?

Programmatic marketing is the automated buying of digital media placements online, the placements being purchased through a bidding process, similar to auctioning where the highest bid wins. Campaigns can quickly be optimised or altered, making them a versatile channel. Depending on the DSP (demand side platform) being used to run the campaign, there is likely to be a plethora of third-party data available to tap into, allowing the chosen audience to be highly targeted. Data partnerships can often be integrated into the trading platform to bring in first and second party data which is more valuable than third party data as it isn’t stitched together from multiple sources.

The 5 Basics…

Target audience

Due to the wealth of data available to us online, it’s important we are targeting the users correctly. One way to get a better understanding of target audience is through audience segmentation. This involves refining your audience down to different demographics, online behaviors, interests, location etc. For example, if we were running a campaign for a company that sold women’s perfume, our main target audience could be briefed in as vague as those interested in perfume. At a top level, this can be done through browsing behavior data, targeting those who have historically searched for perfumes online.
However, we can do more with that to ensure each audience subset is targeted relevantly. Segmenting by demographic will allow us to target users with content relevant precisely. A female under the age of 25 is likely browsing for a different perfume to men over the age of 40.
Breaking down further by interests & browsing behavior will allow us to target users who are looking for a perfume for a specific occasion. For example, we could target those who are looking for a day-today perfume to wear, as well as those who are looking for a specific perfume to wear or an occasion. With this in mind, audience segmentation is a great too for reaching the target audience with highly relevant content, making them more likely to engage with the ads which in turn will help to push sales.

Engaging Creatives

In order to ensure users interact with the creatives, it’s important that the content shared is engaging and offers just enough information to push them to click on the ad. Creatives should be concise, not displaying too many products per ad. Due to the majority of traffic driven through programmatic ads being on mobile, the ad formats often run quite small meaning an overcrowded creative can result in key wording and call-to-actions becoming compromised.
The key to a successful creative is to ensure just enough information is shared, including the brand name, the CTA, the image of the SKU, and if relevant the T’s & C’s. To draw upon the previous point of audience segmentation, different creatives can also be pushed to each subset of the audience, in turn increasing the relevancy of the ad for the specific user.


As mentioned, there is a weather of data available online which can be utilised within the audience targeting. Despite this, not all data is created the same and some types of data is more valuable than others. Where possible, it’s best to aim to tap into first and second party data, although there are often restraints here when there isn’t a data partnership in place. So what are the different types of data?
First party data is the most valuable type of data. Acquired by a company directly from the source. This data can be collected from various different places but is often from email sign ups, purchase data and site activity.
Second party data is first party data that has been shared with an outside source. While still valuable, due to it being shared externally the data owner has a right not to disclose all data meaning there can be gaps in what is shared. Despite this, second party data is still a great option to utilise as you are still able to access data which is close to the source. Second party data can be acquired through a data partnership. This means that you have been allowed access to a company’s data often in return for the company collecting the data’s monetary value.
Third party data is data that has been collated from multiple sources and stitched together. This data type is most readily available within the majority of DSP’s and allow you to easily target your preferred audience. Unfortunately, due to being collected from a range of different sources, third party data is often the least valuable type of data. Despite this, the data is still useful to include in campaign where first party data or data partnerships are not in place.

In-App & Sites

When running a programmatic campaign, it’s important to disclose exactly what programmatic is to the client and that your ad will be shown to the target audience wherever they are browsing. For example, a client can be surprised to find their ad was showing on a gaming site when they were promoting a perfume SKU, but you should be able to explain that these campaigns are most often targeted on an audience basis.
Programmatic campaigns can be pushed to a specific whitelist of sites that the client sees relevant to their products, although this can often jeopardise the performance of the campaign when it is over laid with audience targeting too, becoming too granular to serve any ads. This should be voiced with the client before hand and their expectations should be followed as closely as possible.
Overlaying brand-safety targeting is always good practice when running a programmatic campaign. This will blacklist sites & content deemed as inappropriate so that your ads do not run against them.


With the right tools in place, you will be able to provide an in-depth report on the campaigns performance. Being able to understand each of the topline metrics available will help to create a story of the campaign performance which can be shared with the client.
Impressions will show you exactly how many users you have been able to reach with your ad.
show the number of times a user has engaged with the ad and clicked on it.
CTR (clickthrough rate)
is a useful metric as it shows the percentage of impressions that resulted in a click. A high CTR suggests that the content was well targeted as the audience engaged with it.
The final CPM achieved at the end of the campaign shows the average amount spent per 1,000 impressions. In this case, a lower CPM than planned shows you were able to reach a higher number of users and were able to achieve efficiencies. A higher CPM than planned suggests that the campaign under delivered and it did not serve out the planned impressions in full.
Though just the top line metrics have been highlighted here, there is a wealth of reporting that can be done on a campaign. Have any additional interests? Trying to pull a campaign report for yourself to discover what metrics you can utilise to report on!

To summarise..

If these 5 basics are kept in mind when executing a programmatic campaign, you’re on track to success. Attention to detail is key to ensure effective delivery of a campaign, so being thorough is a good quality to adopt.
Any additional questions? Feel free to reach out to use via email and we will endeavor to respond to all your apprenticeship or industry queries!

Top 5 tips for apprentices who are growing businesses with social media

Apprentices who are growing businesses with social media
Here are some of our apprentices that use social media to grow their companies.

Social media has become a vital component of modern-day marketing strategies. From a small business owner to a large corporation, social media provides a platform to reach your target audience and build brand awareness. However, it can be challenging to know which direction to head in. In this blog, we’ll explore the top 5 tips for apprentices who are growing businesses with social media.

Define Your Target Audience

When you’re starting to grow a businesses social media, it can be challenging as you don’t know what to post. However, the first thing you must do is find out who your target audience is. By knowing your target audience you will know who to aim your content towards, meaning that your content will be shown to the people who’ll buy the businesses product or service.

You can find out your target audience by performing target market research. Target market research can be researching the businesses top-paying clients and seeing what they have in common with each other. From noticing the similarities, you will be able to figure out who your ideal client is – meaning that you will then be able to connect with your audience in mind.

Choose the Right Social Media Platforms

Once you have found out your target audience you then need to find out what social media platforms they’re on. For example, 55% of employers are on Facebook and a further 72% of employers are on LinkedIn (this would be useful to you if you are a B2B company). Whereas, Instagram’s main demographic is 18 to 24 year old at 30.8%, and TikTok’s main demographic is 10 to 19 at 25%, and 20 to 29 at 22.4%.

With this in mind, you now need to find the right platform for your audience. This is because if your product or service is aimed towards 40-year-old business owners, you would gain more leads and interaction from using LinkedIn over TikTok. By posting on the correct platform, you will grow the business and see a significant rise in enquiries. Meaning, you will be able to concentrate on growing followers and engagement, as this will also help your brand recognition.

Create High-Quality Content

Now that you’ve figured out which platform is suitable for your target audience, you need to start creating high-quality content. A benefit of creating appealing content is that it generates more engagement on your social media page, which leads to an increase in leads – therefore you will become a more profitable business.

5 tips for apprentices on what content will lead to growing your business through social media:

  • Short-form videos
  • Show the employees within the business
  • Show the behind-the-scenes of what happens within the business
  • Client testimonials
  • Showing the product or service, and say how it can help your target market
An apprentice who is growing their business with social media
Here’s one of our apprentices who creates social media content for their business.

Engage with Your Audience

Now you know who your target audience is and which social media platform they’re on, you need to engage with your audience. It is important to engage and grow the business with social media because you need to build: know, like, trust and confidence within your business and product. You build these different points by interacting with your audience, as without any of them you won’t sell anything because they won’t know who you are.

5 tips for apprentices who are growing businesses with social media and want to engage with their audience:

  • Ask people who have brought your product how they found it
  • Ask your target audience how you could improve your product
  • Hold a competition, as this will draw in new leads and clients
  • Reply to all comments on your social media page, as your target audience will then know you’re a real business and not a scam page
  • Ask regular customers who enjoy your product, to leave a review or recommendation

Analyse Your Results

Finally, it is important to track how your social media content is performing. This is one of the most important things to do if you want to grow your business with social media. This is because if your content isn’t performing at its best or reaching your target audience, you need to change your approach and content plan. This also means that if your content is performing the way it should, you will know to keep posting similar content consistently.

If your content isn’t performing as well as you hoped, you can adjust your content planner by doing a social media audit. A social media audit is when you look at your top-performing content and see what all of it has in common. This is beneficial to your social media page because it means that you won’t be posting content that isn’t gaining any traction. Then once you have completed your social media audit, and you know what content gets the best engagement – the algorithm will start to push your content towards your target audience.


In conclusion, social media can be a useful tool for growing your business. By following these top 5 tips for growing your business with social media, you will build brand recognition and gain more leads.

If you feel as though you learnt something from this blog, signup for our eBook where we talk about the EPA Interview. You can also follow us on Twitter, where we give updates about apprenticeships.

Digital Marketing: Tools, Best Practices & Strategies

Digital Marketing word board

In today’s digital age, businesses must have an online presence to stay competitive. Digital marketing refers to the use of digital channels to promote products or services to potential customers. The goal of digital marketing is to reach as many people as possible through various digital platforms, including social media, search engines, and email.

One of the primary benefits of digital marketing is that it is cost-effective. Compared to traditional advertising methods like television or print, digital marketing channels are much less expensive. Additionally, digital marketing allows businesses to target specific audiences, which can lead to higher conversion rates.

Digital Marketing Tools: A Comprehensive Guide

Digital marketing tools are essential for businesses that want to succeed in the online marketplace. There are many different tools available, each designed to help businesses achieve their marketing goals. In this section, we will explore some of the most popular digital marketing tools and how they can benefit a business.

Google Analytics

Google Analytics is a web analytics service that tracks and reports website traffic. It provides valuable insights into how visitors interact with your website, including information on their behaviour, demographics, and location. With this data, businesses can identify areas of their website that need improvement and adjust their marketing strategies accordingly.


SEMrush is a comprehensive digital marketing tool that offers a range of features, including SEO, PPC, and social media management. With SEMrush, businesses can conduct keyword research, analyse their competitors, and track their rankings on search engines. It also provides insights into social media performance and allows businesses to schedule and publish content on multiple platforms.


Hootsuite is a social media management tool that allows businesses to manage multiple social media accounts from a single dashboard. With Hootsuite, businesses can schedule and publish posts, track engagement metrics, and monitor brand mentions. It also offers collaboration features that allow multiple team members to manage social media accounts together.

Mail chimp

Mail chimp is an email marketing tool that enables businesses to design and send email campaigns to their subscribers. With Mail chimp, businesses can create customized templates, segment their audience, and track email performance metrics like open and click-through rates. It also offers integrations with other marketing tools like Shopify and Salesforce.


Canva is a graphic design tool that allows businesses to create professional-looking graphics and visual content. With Canva, businesses can design social media posts, infographics, and marketing materials like flyers and brochures. It offers a range of templates and design elements, making it easy for even non-designers to create high-quality graphics.


Buffer is a social media scheduling tool that allows businesses to schedule and publish posts on multiple platforms. With Buffer, businesses can create a content calendar, schedule posts in advance, and track engagement metrics. It also offers analytics features that provide insights into post performance and audience engagement.

Google AdWords

Google AdWords is an advertising platform that allows businesses to create and display ads on Google search results pages. With AdWords, businesses can target specific keywords and audiences, set budgets and bids, and track ad performance metrics like click-through rates and conversion rates. It is an effective way for businesses to reach potential customers who are actively searching for their products or services.


Ahrefs is an SEO tool that allows businesses to analyse their website’s backlink profile and track their rankings on search engines. It offers a range of features, including keyword research, site audits, and competitor analysis. With Ahrefs, businesses can identify opportunities to improve their SEO performance and stay ahead of their competitors.

smart insights essential digital marketing tools
smart insights essential digital marketing tools

Digital Marketing Best Practices

In addition to using digital marketing tools, businesses must also follow best practices to achieve their marketing goals. Below are some best practices that every business should consider when implementing a digital marketing strategy:

Define Your Goals and KPIs

Before starting any digital marketing campaign, businesses must define their goals and key performance indicators (KPIs). This will help them track their progress and determine whether their campaigns are successful. Some common goals and KPIs include website traffic, conversion rates, social media engagement, and email open rates.

Know Your Audience

To create effective digital marketing campaigns, businesses must know their audience. This includes understanding their demographics, interests, and online behaviours. By knowing their audience, businesses can tailor their marketing messages to resonate with them and increase the likelihood of conversions.

Create High-Quality Content

Content is king in digital marketing. Businesses must create high-quality content that provides value to their audience. This can include blog posts, videos, social media posts, and email newsletters. High-quality content can help businesses establish themselves as thought leaders in their industry and build trust with their audience.

Use Multiple Channels

To reach as many people as possible, businesses should use multiple digital marketing channels. This can include social media, search engines, email, and display advertising. By using multiple channels, businesses can reach potential customers at different stages of the buying journey and increase the likelihood of conversions.

Test and Optimise

Digital marketing is an iterative process. Businesses must constantly test and optimise their campaigns to improve their performance. This can include A/B testing different ad creatives, optimising landing pages, and tweaking email subject lines. By testing and optimising their campaigns, businesses can identify areas of improvement and increase their ROI (return on investment).

Digital Marketing Strategies

Search Engine Optimization (SEO)

SEO is the process of optimising a website to rank higher in search engine results pages (SERPs). By ranking higher in search results, businesses can attract more organic traffic to their website. Some common SEO strategies include optimising on-page elements like title tags and meta descriptions, creating high-quality content, and building back-links.

Pay-Per-Click (PPC) Advertising

PPC advertising involves placing ads on search engine results pages, social media platforms, and other websites. Furthermore Advertisers only pay when someone clicks on their ad. This can be an effective way to drive traffic to a website and generate leads. Some popular PPC platforms include Google AdWords, Bing Ads, and Facebook Ads.

Social Media Marketing

Social media marketing involves using social media platforms like Facebook, Twitter, and LinkedIn to promote a business’s products or services. By posting engaging content and interacting with followers, businesses can build a loyal following and increase brand awareness.

Email Marketing

Email marketing involves sending promotional messages to a list of subscribers. This can include newsletters, promotional offers, and product updates. By nurturing leads through email, businesses can increase the likelihood of conversions.

Content Marketing

Content marketing involves creating and distributing valuable content to attract and retain a target audience. This can include blog posts, videos, infographics, and whitepapers. By providing value to their audience, businesses can build trust and establish themselves as thought leaders in their industry.


As an aspiring digital marketing apprentice, it’s important to understand the various tools and strategies available to businesses in the digital marketing landscape. By familiarising yourself with the best practices and tools outlined in this article, you can develop the skills and knowledge necessary to help businesses improve their online presence, attract more leads, and ultimately drive conversions. Whether you’re interested in SEO, PPC advertising, social media marketing, or email marketing, there are many exciting opportunities available in the world of digital marketing. With dedication and hard work, you can become a skilled digital marketing professional and make a meaningful impact in the industry.

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Digital marketing word board
Digital marketing word board

Email Marketing 101

Email campaign

Email Marketing plays a crucial role in any digital markers marketing campaign. It is a great way to nurture your leads as it allows you to communicate with those who are already subscribed to your mailing list, meaning that you are communicating with those already interested in your company. It can also increase brand awareness and drive traffic to your website to ultimately reach your goals.

In 2022, Litmus found that the average ROI (Return On Investment) for email marketing was $36 for every $1 spent. With many different types of emails, you can send to your customers, email marketing is a great way for businesses to reach out to their target audience, It is no surprise that Litmus found that 79% of marketers list email marketing as their top 3 most effective marketing channels.

Getting started with email marketing

Getting started with email marketing is easy but the first thing you must do is work out what you want to achieve from your campaign. Do you want to drive traffic to your website? Convert your audience into leads? Encourage people to sign-up for an event? Establishing your goals is key to a successful email campaign and aligning those goals with your KPIs (Key Performance Indicators) means that you can easily measure the success of your campaign as well.


Building a mailing list

When getting started with email campaigns companies will need to bring together a mailing list. A mailing list is a list of people to whom you want to send your email campaign. These are the people who have given consent to receive email marketing from your company. If you do not already have a mailing list you will need to start thinking of any which you can get people to sign-up for your emails. You can do this by:

  • Putting links/buttons to sign-up forms on email signatures, your website, your social media pages, the end of blog posts, etc.
  • Making sure that the sign-up form is short and easy to fill in.
  • Providing sneak peeks of your newsletters, this could be in social media.
  • Advertising offers only available through email sign-ups.

When building your mailing list you should also consider segmenting your list. You can put your audience into different categories depending on characteristics they may have stated on your email sign-up form, such as location, interests, etc.

Types of email marketing

Another thing to consider is deciding the type of email campaign you will send to your audience. There are countless types of email marketing and the type you choose to send should align with your goals to achieve a successful campaign. Types of email marketing include:

  • Welcome emails
  • Newsletters
  • Company updates
  • Job advertisements
  • Promotional

Different technologies

You will need to decide what technology you want to use before getting started with email. There are hundreds of different technologies available to create email campaigns, all of which have different factors which set them apart. You should choose the technologies that will help your company achieve its goals and objectives. Some examples of email marketing technologies include:

  • HubSpot – a cloud-based Customer Relationship Management (CRM) platform which helps marketing teams optimise their email campaigns powered by CRM data.
  • MailChimp – an email marketing platform used for creating and managing email campaigns. It is best for actionable data insights to improve your strategy.
  • Moosend – an email marketing automation platform designed to send and manage email campaigns. It is best for creating automation and sending personalised emails.

Why is email marketing important?

There are many reasons why email marketing is important for your business. For starters people use email every day and according to Statista there were over 4 billion email users worldwide in 2020, so it is easy to connect and communicate your messages to your audience. It has many benefits, some of these include:

  • Boosting other marketing channels.
  • Keeping your audience engaged with your company.
  • Cost-effective
  • Allows for targeted messages
  • Generates traffic to your website
Email messages

What makes a successful email campaign?

There are many things that can make an email campaign successful, these can include:

  • Relevant to your audience – making your email marketing relevant to your audience, whether that be through personalised/targeted content can lead to your audience driving traffic to your website and making purchases.
  • Engaging subject lines – subject line will be one of the first things your audience sees and this will determine whether or not they will open your email. Making your subject line engaging will help push them to open your email and click on your content.
  • Clearly defined goals – setting goals means that you know what you want your email campaign to achieve and it can help measure the success of your campaign.
  • Optimised for mobiles – according to Adobe in 2018 85% of email users use their phone to access emails.
  • Proofread before sending – by proofreading your email before sending you can check that you have made no errors such as spelling mistakes. Sending test emails allow you to see what your email would look like to your audience and it allows you to test that all links work and go to the right places.

Email marketing regulations

It is important to note that there are rules to email marketing. Since 2018 there have been GDPR regulations introduced that restrict whom you can send emails to. People must have given consent to receive emails from your company, whether that be by signing up for or opting in to email marketing. This means that companies need to be careful when sending email campaigns and make sure that everyone on their mailing list has opted-in to receive and has not unsubscribed.

Email marketing is a great way to connect with your target audience and it is a technique that all digital markers should consider in their marketing strategy as it is easy to do with little cost.

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