Apprenticeship – My top tips to triumph the Level 3 Digital Marketing Apprenticeship

We’ve all been there, actively searching the internet for that specific dream job, yet we rarely ever know what that dream job actually is. With pressures to go to University and become a vastly successful businessman, there’s no wonder you’re here. However, do not fear! University is not for everyone. One option that’s often forgotten about is Apprenticeships. But are they for you? With a 26% increase in Apprenticeship starts since 2018, they are quickly becoming popular. Within this, Digital Marketing apprenticeships are quickly gaining popularity above the rest. As a current Digital marketing apprentice, I will give my honest insights, as well as how you can succeed within one!

Working Ways in a Apprenticeship

Going into any job can be both very exciting but also very nerve-wracking. However, for most new apprentices, this is to be expected. This is because, often, this will be many of our first jobs after leaving school. Once you have control of your emotions, you will start to get more involved with day to day activities to help your business. Firstly, its important to know that no two days will be the same! Some days, you may have a lot of reports to fill out, and other days, you may have campaigns to set up. By having this variety day-to-day, each day is exciting and new. This variety will also quickly teach you communication skills, analytical thinking and time management.

Please do note that it’s okay to not fully understand everything within the first few weeks/months of starting. From personal experience, it took me a very long time to get to grips with the day-to-day processes. I have social anxiety, so suddenly working with lots of new people was a big shock for me, but, if you keep your mind open and let them know how you feel, you will succeed. Now that I have worked as a Digital Marketing apprentice for a little over a year, I have a few recommendations on how you can succeed:

  • Ask your team for help, there’s no negatives in asking for help, as it will help you grow.
  • Keep up to date with your workload. If you’re struggling to keep on top of everything, let someone know before it becomes overwhelming.
  • Keep a positive mindset throughout your apprenticeship.
  • Congratulate yourself on small achievements, this helps towards building a positive mindset.
  • Don’t be a afraid to push yourself to learn more.

Pretty Portfolio Pointers

As part of the level 3 Digital marketing apprenticeship, you will be required to produce a portfolio as part of the apprenticeship itself. Ultimately, this is simply a ‘collage’ or proof of work you have completed at work. If you are able to keep on top of this, I highly recommend putting just 1 hour a week to work on this project. Although sounding simple, from experience, it can quickly become a problem. A portfolio is showcasing your best work you complete day-to-day. Therefore, if you start to fall behind, I advise you to tell your line manager. This is because if you leave it too long, you may find yourself rushing to finish it and submit it before the deadline, as I did. As I mentioned earlier, time management will become vastly important, and this is one of the main influencers of this.

Within the portfolio, you will also need to complete a list of competencies. Some of these include confidently using 3+ technologies, communicating with internal and external clients and examples of customer service. You can find the full list with the following link ‘occupational-brief-digital-marketer-1.pdf‘. Many of these, you will naturally complete with your showcase of work throughout. However, I highly recommend asking your portfolio coach (you will be assigned one) for any help on how you can hit any competencies that you are struggling with. You can go through the list and ask your coach before your monthly sessions, as that is what they are for!

Key Takeaways

Overall, the main takeaways for portfolio success are:

  • Keep on top of everything
  • Set aside at least 1 hour a week to work on this
  • Make sure you understand how to hit each competency with your coach
  • Keep your team updated on the progress of your portfolio.

Level 3 Digital Marketing Apprenticeship Exams and knowledge

Exams and Knowledge

Unfortunately, exams are a part of many qualifications, and can be the make or break for some candidates. During the level 3 digital marketing apprenticeship, there will be 3 main exams, these are Principles of Coding, Marketing Principles and a Google Analytics IQ exam. Both Principles of Coding and Marketing Principles exams are timed and are done in exam conditions (no cheating) and will take place at a specific time that will be designated to you. I highly recommend that you also set aside at least a hour a week in the lead up to your exam to revise for these.

The Google Analytics IQ exam is more independent and can be taken any time throughout your apprenticeship but before Gateway. Gateway is basically a process where you will sit with your line manager and portfolio coach, and decide if you are ready to complete your EPA (End Point Assessment). To be ready for this, you need to have your portfolio complete, have completed your exams and have your employer reference written. Therefore, I recommend having everything ready at least a week before to ensure there is no stress.

Synoptic Project and Interview

Once you have passed Gateway, you will be undertaking your Synoptic Project and Interview. I am currently doing my Synoptic Project. It is a 4 day assessment where you’ll will be given a brief and will have to complete tasks based on this brief. You will not be working your normal day to day jobs during this time. You should definitely speak with your coach and focus on practicing for this. In terms of your interview, you will have a 2 hour interview session allocated to you. During this, you will talk about your portfolio, your synoptic project and your employer reference. I recommend going over each of these to have a answer for any possible question. For more information, please visit the following link ‘digital_marketer_assessment_plan.pdf‘.

Key takeaways

Overall, again, I will sum up what the key takeaways are here:

  • Revise for all three exams well in advance of the test date.
  • You need to have these done, as well as the portfolio and reference before Gateway, I recommend at least 1 week before
  • Try to learn what is expected in a Synoptic Project.
  • Go over your pieces of work before your interview.

OTJ hours in your Level 3 Digital Marketing Apprenticeship

Along with your day to day work, it is required that at least 20% of your working hours are spent ‘Off the job’. This means you should work on non-day-to-day related pieces of work. Examples include your portfolio, revising for exams, researching the latest market trends or self improvement.

I highly recommend speaking with your line manager and coming up with specific times during the week to complete this. This ensures that everyone in your team is up to date with your apprenticeship. During this time, I recommend you also track the time you spend not working, as if you are under that 20% threshold, you will know well in advance of your Gateway.


Our top 10 tips on the level 3 digital marketing apprenticeship as a whole

Finally, our top ten tips on the Level 3 Digital Marketing Apprenticeship are:

  • Have a full read of the Occupational standard for a Digital Marketer to ensure you fully understand what is expected of you and what to expect. You can find this ‘ Digital marketer / Institute for Apprenticeships and Technical Education‘ here.
  • Make sure you are ahead of schedule in terms of exams. The last thing we want is for you to start falling behind with revision and worrying.
  • Read through the occupational brief to ensure you know what is expected of you in terms of competencies.
  • Also, read through the Digital marketing assessment plan to understand the process of your apprenticeship
  • Try your hardest. No one will be complaining!
  • Take things slowly, don’t expect to understand everything immediately.
  • Complete all exams before gateway and allow enough revision time for each.
  • Take time to plan for your synoptic project.
  • Keep on top of your portfolio and ensure that you are aware how you can meet each and every one of your competencies.
  • Lastly, enjoy it! Not everyone gets this opportunity, so make the most of it!

Please visit Level 3 Digital Marketing Apprenticeship – for more information about a Level 3 Digital Marketing Apprenticeship.

Top tips to ace the Level 3 Digital Marketing Apprenticeship

Have you wondered what a Level 3 Digital Marketing apprenticeship is like? As a current apprentice I can offer insights and outline what the apprenticeship has been like in my experience so far. As well as all my top tips for acing the apprenticeship.

Work life

Becoming an apprentice can be exciting but overwhelming at the same time. Daily activities in digital marketing are varied each day. With new problems to solve and learn. It’s exciting work and people with good communication skills and analytical minds will thrive in the job.

However, being a new apprentice, I suffered from lack of confidence and imposter syndrome. It becomes easy to only focus on your responsibilities, that you forget to check in with yourself. So to any new apprentices, I would advise you to:

  • Record your achievements at work – congratulate yourself on them
  • It’s okay to make mistakes
  • Show enthusiasm and willingness to learn

Using these tips will help you stay motivated. Allowing you to work more effectively.

Apprentice OTJ work

For most apprenticeship providers, completing 20% of your work week on OTJ work is a must. You will need to learn how to juggle both your OTJ work and work duties, which can start to get overwhelming towards the end of the apprenticeship.

Here’s how I dealt with juggling OTJ work:

  • Set aside time in the working day for OTJ work
  • Track the time you spend on work vs apprentice work
  • Track overall apprenticeship progress.

Doing this helped me to keep track of my work tasks vs my apprenticeship tasks. It helped me to treat them as two separate tasks to complete.

What happens after your Digital Marketing apprenticeship?

Finally, after your apprenticeship ends you could go on to study a Level 5 Degree Apprenticeship in your chosen area. Which you could find using the UCAS career finder, similarly you could also browse our site and check out other apprenticeships.

You could also continue your employment and continue to work in marketing. All with 1 years experience under your belt.

What is the customer lifecycle?

Brief overview of the custom Lifecycle

Firstly, the customer life cycle outlines the steps taken by a customer as they progress through the funnel. It gives marketing, sales, and customer service teams a complete picture of the customer’s journey and highlights areas for improvement.

Circle flowing around showing the movement of a business with people working

What does each stage of the customer lifecycle look like?

  • Reach – The point when you first make contact with your potential customer. During this stage, you are trying to capture your potential customer’s attention and begin developing a relationship with that person.
  • Acquisition – Now that you have the attention of your potential customers, the goal of this stage is to send people to your website in hopes of converting them into a customer.
  • Conversion – This is the stage where your lead turns into a paying customer. The best way to convert your leads into paying customers is to focus on providing value and building the relationship rather than simply selling the product or service.
  • Retention – During this stage, you need to continue to build and maintain your relationship with that customer. This means maintaining contact in some way and continuing to bring value to that person so they will think of you every time they need your product or service.
  • Loyalty – When customers regularly buy from you and recommend your product or service to anyone who will listen.

Let’s see how we can relate the customer lifecycle to search marketing…

  • Reach – SEO helps massively with the discovery of your website through SERPs
  • Acquisition – Because of the increased traffic, and effective, tailored content, this will result in more people moving into the acquisition stage of the life cycle.
  • Conversion – Optimising your website’s user interface and experience helps in the conversion of users. Whether this is lead generation or purchases, the process should focus on making those conversions as easy as possible.
  • Retention – Keeping the brand/business at the forefront of your customers mind. SEO keeps your customers coming using content marketing. Blogs and videos are a fantastic way of keeping the SEO clock ticking.
  • Loyalty – Things like exclusive content could be used for customers to increase loyalty.

Lastly, Why not take a look at Apprentice Tips full range of Apprenticeship blogs here where you’ll be able to find an apprenticeship for you to be able to utilise your knowledge!

A guide to the End Point Assessment for your Level 3 Digital Marketing Apprenticeship

Are you starting or currently undertaking a Level 3 Digital Marketing Apprenticeship? Unsure how the End-Point Assessment works? Look no further!


Once you have completed your training and passed your Level 3 Marketing Principles Certification, Level 3 Principles of Coding Certification and Google Analytics Individual Qualification, you are ready to start your End-Point Assessment (EPA).

The EPA takes place in the final few months of your apprenticeship, using four assessment methods:

PortfolioEmployer Reference
This will be an accumulation of everything you have accomplished in your job so far. A chance to show the knowledge and competency you have gained through the apprenticeship and how you apply this in your work. Your real work project overviews will include performance reports, customer service and feedback.Your line manager will provide some information on how they think you are performing at work and the progression you have made. This will include how you apply your knowledge and behaviours whilst undertaking tasks within your role.
Synoptic ProjectInterview
You will be given a pre-defined project set to show a selection of your knowledge, skills and behaviours. You will be given 4 days to complete this task. This is a chance to show you are consistent in your work and that you have an understanding of specific digital marketing areas that may not be included in your day-to-day role but you have learnt in the apprenticeship.This is an opportunity to gather any other information or evidence to support your knowledge and competency shown in your Portfolio and Synoptic Project. This allows you to expand and define your work to the assessor, this will include your EPA work and workplace tasks.

The EPA gives the assessor a cumulative overview of your performance against the specified standards, allowing them to make a judgement on if you have met or exceeded the standards. Using a variety of assessment methods ensures that the assessment of your work is a reflection of your performance and the quality of the work you produce for your company using the skills and knowledge you have gained whilst undertaking this apprenticeship.

Grading and Results

Following the completion of your End Point Assessment, the grading will take place by an independent assessor. Who will accumulate your submitted work before the interview and will partially assess. The interview will allow the assessor to explore your portfolio and synoptic project in more detail, validate and test your knowledge. After the interview the assessor will come to a final conclusion for your grade. You will be awarded with a single grade of; Pass, Merit or Distinction.

The criteria that the assessment and grading is made from is the below 3 points:

  • The What: What you have shown you are able to do
  • The How: How your work has been carried out
  • The With Whom: Who you have worked with, the internal and external work relationships you have built

If you have met the minimum expected criteria you will be awarded a Pass. To receive a Merit your work must have a number of dimensions that shows you work significantly above the minimum criteria. For a Distinction grade, the quality of all your work must be significantly above the minimum criteria.


In conclusion, if you are thinking about undertaking a Level 3 Digital Marketing Apprenticeship or have already started, your EPA will happen in the end months of your apprenticeship once you have passed the required exams. You will be focusing on your knowledge, competency and behaviours, aiming to be significantly above the expected criteria to gain a Pass, Merit or Distinction. If you want to find out more information about the different stages of the Level 3 Digital Marketing Apprenticeship, please take a look at the blogs section of Apprentice Tips.

This is a great apprenticeship to undertake, it provides you with all the skills and knowledge you need to excel in your role and career as long as you apply yourself. Please be mindful that each apprenticeship will be based upon how the company your work is ran, you may not always be placed in the department you wish for but you may have the option to rotate. Make sure to research which company and apprenticeship would work best for you. Good luck and enjoy!

Digital Marketing | Career Opportunities

Career opportunities in the Digital Marketing world

There are many opportunities and room for advancement in pursuing a career in digital marketing. But is the field ideal for you?

55% of the marketing is digital; the need for digital skills and expertise is very high in demand. This makes a career in this field both secure and full of potential. 

Why pursue an apprenticeship in digital marketing?

The truth about what employers are looking for

Ideally, employers would want both degrees and experience. A recent survey by recruitment specialists Universum found that 58% of leading employers value work experience among graduates more than grades or the name of their university.

Work experience advantage

University graduates may need to enhance their CVs and make special efforts to differentiate themselves from other applicants. You can distinguish yourself from the competition by completing an apprenticeship. An apprenticeship qualification demonstrates your commitment and time-management abilities. Employers will be able to tell how committed you are to your career because you’ll be working a full-time job in addition to studying for a qualification.

Earn while you learn

An apprenticeship will do the exact opposite of the debt you’d accrue while studying digital marketing at university. Particularly when they are provided by reputable businesses, apprenticeships pay a respectable and frequently competitive salary.

Contrary to what many people think, big corporations like Google, Facebook, and WISE are also taking advantage of apprenticeship programs.

Entry Requirements

Whilst entry requirements may differ for Level 3 Digital Marketing Apprenticeships across different agencies/companies, Multiverse entry requirements are GCSE English & Maths 4-9 (C-A*) or equivalent.

Knowledge Standards

  • Understand the principles of all of the following specialist areas: search marketing, search engine optimisation, pay-per-click, e-mail marketing, web analytics and metrics, and mobile apps, and understands how these can work together.
  • Understand and respond to the business environment and business issues related to digital marketing and client needs
  • Follow the required security levels necessary to protect data across digital and social media platforms.

If you are interested in finding out more information about apprenticeships, click here.

A guide to Social Media for your Digital Marketing Apprenticeship

A guide to Social Media for your Digital Marketing Apprenticeship

Have you recently started or are looking to start a Digital Marketing Apprenticeship? Well Social media is a huge part of digital marketing, so if you want to learn the basics of social media keep reading…

What is Social media marketing?

Social media marketing is an aspect of digital marketing where a business promotes their product or services on social media platforms

social media marketing platforms

Examples of Social media platforms include:

  • Meta
  • Twitter
  • Reddit
  • TikTok
  • Snapchat
  • LinkedIn
  • Pinterest
  • and more

Organic vs Paid Social Media Marketing

There are 2 main types of social media marketing: Organic and Paid. Organic social is when a business posts content without spending money to reach more people, earning loyalty and growing their business organically. Paid social is when a business pays for campaigns on social platforms to reach more people and target specific demographics. Paid social requires setting up the campaign with specific goals in mind, such as: brand awareness, reach or traffic.

We’re going to be focusing on paid social…

What makes up a Paid Social campaign?


One of the key parts of a paid social campaign is deciding the audience. You can target: age, location, device, gender, interests, and past user activity. For example: if you received a brief for the newest iPhone, you may want to target technology lovers, in the UK, aged 18-34.


You also need to decide which ad placements you want to do for each platform. For example skippable vs non skippable ads, in feed, collection ads, carousel ads, stories etc.


Recently, influencers have become a huge part of paid social media marketing. With platforms such as TikTok and Instagram producing more and more influencers, brands can pay them to promote their product. You can do this in 2 main ways: Pay the influencer to create content advertising your product, which you can then post from the client’s account with paid reach, or the influencer can post the content from their account, and you can then boost the reach from the client’s account. The use of influencers is great for targeting specific groups of people with specific interests, and younger audiences who use TikTok, Instagram and Snapchat more than other platforms that have less influencers.


Your client may also want you to perform an A/B test within your campaign. This is when you split the budget and run (usually 2) identical campaigns, changing 1 variable. This could be: campaign objective, placements, targeting, creative etc.

Measuring performance:

You also need to decide on a KPI (key performance indicator) for your campaign so you can measure success. These could be: increased revenue, increased traffic to website, brand perception, purchase intent and many more. To measure your KPI, you’ll use a metric such as revenue, link clicks, CTR, impressions etc. These help you conclude whether your campaign was successful, and how you can improve the campaign next time.

Ready for your Digital Marketing Apprenticeship?

Now that you’ve learnt the basics of Social Media Marketing, you are ready to start your digital marketing apprenticeship. This will include learning all areas of digital marketing such as search, display and programmatic, as well as social. Doing a digital marketing apprenticeship will help you gain experience, knowledge, and a qualification, to help you kick start your digital marketing career!

Learn more about digital marketing apprenticeships:

Click here to learn more about digital apprenticeships and the different qualifications you can earn!

So what can you do to learn more about paid social before your apprenticeship?

Most of the social media platforms offer training on how to use their ads manager platforms, such as Twitter flight school, which will help you get a head start with your paid social career. If you want to improve your general digital marketing knowledge, why not complete the Google Analytics exam, as employers will love to see this on your CV.

Where to find us:

If you have any questions, please feel free to reach out to us on any of our social medias!

Follow us on LinkedIn and Twitter!

How to prepare for your level 3 digital marketing apprenticeship

Digital marketer on laptop

You’ve probably seen it everywhere. You don’t need any experience in digital marketing to get started within the industry with an apprenticeship. While this is true, you may be looking for opportunities to further your knowledge and be extra prepared when you finally get that chance to start your career. This guide gives a brief understanding of the main components of digital marketing to help you gain a deeper understanding of digital marketing to help you prepare for your level 3 marketing apprenticeship. 

Components of marketing 

There are 7 main components of marketing that are:

1. Branding

Branding is the core of all companies and businesses and tells customers or clients what a business is about, what they stand for and why you should choose them. The first thing that may come to mind when hearing branding is the colours associated with a brand. This is part of the branding strategy many companies work hard on to achieve a positive strong brand presence. Some bits that add to company branding are logos, website (look and content), social media presence, adverts, influencers the company works with or has worked with and more. These components add up and create a brand’s image which affects people’s decisions when deciding to choose to work with or buy from a business. This is imperative for working in marketing and should be kept in mind whilst working on any marketing projects. 

2. Social Media

As mentioned briefly in branding, a company’s social media presence plays a part in the company’s brand image. All content published on a company’s social media should keep in mind the business’s reputation and work to maintain a positive appearance. Aside from this, social media has impacted the way business can reach their audience in ways that were never achievable. Businesses can use social media to interact with their consumers on a personal and interactive level, and by producing content tailored to their social platform of choice can reach their audience in all areas of their online experience. An example of this is using paid advertising on social media which is a valuable tool to reach intended audiences. 

3. Content marketing

Content marketing is the creation and promotion of relevant and useful content which can be in the form of blogs, social media posts, emails and video content, intended for an online audience. Content marketing focuses on creating valuable content for consumers to come to you for value which when fulfilled, builds loyalty that can then convert them to clients or customers. It’s all about giving and taking in content marketing. For example, a business may produce a funny video on TikTok and thus gain brand awareness. When creating content, it is important to know your audience and what stage of the customer lifecycle they may be at. To keep it brief, the stages of the customer lifecycle are: 

  1. Awareness
  2. Research
  3. Comparison
  4. Selection 
  5. Purchase
  6. Retention and loyalty
  7. Word of mouth

4. Web design 

Good web design is the hub of business operations and marketing efforts. Good website design = a good impression on your potential customers. It helps nurture leads and converts them to conversions. A user-friendly updated website also builds trust amongst site visitors and an appealing design will make them want to remain on your website for longer periods. Branding also plays a part here as a site’s look and feel should match businesses branding across every channel they have online and their offline presence too. 

Email marketing 

Email marketing allows businesses to get their message straight into their audience’s inboxes. 

Email marketing can be used to promote a company’s products and services or make its subscribers aware of changes and news about the business. Email marketing can be a significant revenue stream for businesses that get it right by sending out frequent but not spamming and relevant content to their audience. Don’t forget the golden rule of producing value should be taken into account with email marketing too!

Paid advertising 

Paid advertising can be carried out using a variety of marketing channels such as social media and google search results. They allow marketers to target specific audiences and reach them without them having to reach out to their specific business. The segmentation is often done based on a person’s location, sex, interests etc. An imperative factor of the success of paid advertising is gaining a positive ROI which means ‘return on investment’. This means the results received from the money spent should be valuable enough to justify the spend on achieving the goals which could be in the form of leads or traffic etc. 

Customer profile icons representing customer segmentation from around the world


SEO stands for ‘search engine optimisation’ which involves improving your website to increase visibility when people search for services or products that are related to your industry topic. The goal of SEO is to not only improve and optimise sites for google but for other popular search engines such as Bing as well as optimisation for a range of devices. SEO is for gaining organic traffic to websites and increase a brand’s visibility thus increasing authority within their industry. 


These are the basic components of digital marketing which should help when you are looking for a level 3 digital marketing apprenticeship. One thing to remember in marketing is that you never stop learning! There is always a new way to do things and constant updates in the industry that keeps you on your toes. You may also find that a few of the above components of digital marketing appeal to you more than others and this could be what your career could be focused on in the future!

Skills A Digital Marketer Needs

Digital Marketing

The primary role of a digital marketer is to define, design build and implement digital campaigns across a number of different platforms, in hopes to create maximum noise for your business or organisation. What makes the ideal digital marketer? Well, we have collected the key skills required to create the best possible candidate for this role.

The skills required to become an innovating Digital Marketer

  • Logical and creative thinking skills
  • Analytical and Problem Solving Skills
  • Ability to work independently and to take responsibility
  • Ability to communication in various situations

1. Logical & Creative Thinking Skills

One of the more predominant skills to have as a digital marketing guru. Having the ability to breakdown analytical data and understanding the figures such as an email marketing campaign on Mailchimp. A digital marketer must suggest reasons a campaign may have succeeded/underperformed by using an open-minded approach and suggesting things which have not been mentioned before. This will allow you to stand out within your role. The ability to solve-problems with a well organised plan of action will deliver the best results in regards to your marketing campaigns.

2. Analytical & Problem Solving Skills

A digital marketer will work closely to Google analytics. Set tasks such as site performance, traffic and organic growth reports can be viewed within google analytics. Depending on the data on display, it is the marketers duty to evaluate this data. If any problems were to come forward, this would mean that the digital marketer would take this into their own hand, being able to solve the problem using initiative.

3. Ability to work independently & take responsibility

The marketing department is always going to change and this is because of external factors such as trends. It is a digital marketers duty to pay close attention to these trends and find ways to implement these into their own work. This is a huge liability but, a responsibility which displays leadership, initiative and awareness. This will definitely impress your marketing manager!

4. Ability to communicate in various situations

Communication is a key skill in which we all know the predominance of however, being able to master communication in various situations is a skill in itself. Some days it is all sunshine and rainbows but, other days may not be as electrifying within the marketing department. Work load maybe getting the better of you and you may feel glued to your seat for hours. Maybe a hostile bug has crashed your site or a hacker has crashed your Instagram page. In a situation like this, it is vital to remain composed.

An Overview

With the right skills in place, digital marketing can be made easy for all!

These key skills will be further sharpened and developed over time during your digital marketing course so do not feel overwhelmed and remember that patience is key and the key is needed for success and success cannot be rushed therefore you must be patient.

Any questions or quires which you may have regarding digital marketing apprenticeships, feel free to head over to our LinkedIn or Twitter page and join the discussion, by giving us a message or you can simply view our blog relating to digital marketing. We hope to hear from you soon!