digital marketing

SEO Top Tips for Ranking Success

by

In the ever-evolving digital landscape, standing out is no longer a choice – it’s a necessity. Search Engine Optimisation (SEO) is what you need to achieve just that. Whether you’re a business aiming to attract customers or an individual with a message to share, SEO is a large contributor to your digital presence. In this blog, we will unveil 5 top tips for mastering SEO and making your mark in the digital landscape.

  1. Keyword Research and Optimisation
  2. Quality content
  3. High-Quality Backlinks
  4. Mobile-Friendly Design
  5. Regularly Update Content
Hands working on a laptop, looking at SEO data.
Website admin using SEO tools to get their websites ranked in top search rankings in search engine.

Keyword Research and Optimisation

Researching keywords is a fundamental aspect of SEO. Keyword research involves identifying specific words and phrases that user’s enter into search engines when looking for information, products or services. By identifying valuable keywords through keyword research, you can gain valuable insights into your target audience’s interests and behaviours.

This research enables you to incorporate the relevant keywords into your website content, meta tags, headers and URL’s to optimise your website’s visibility on search engine results pages (SERPs). Ultimately, keyword research and optimisation ensures that content aligns closely with user intent, to result in higher click-through rates, increased organic website traffic and a more successful online presence.

Quality content

Search engines prioritise content that is informative, relevant and valuable to users. Therefore, high quality content not only attracts and engages more visitors, but it also encourages them to spend more time on the website and interact with it’s pages. Producing high-quality content will improve SEO as bounce rates will decrease, which will signal to search engines that the website is an authoritative source of content, worthy of higher search rankings.

High-Quality Backlinks

A high-quality backlink is a link that comes from a reliable, high domain authority website that is well-trusted by search engines. High-quality backlinks can benefit SEO as they increase your websites ranking and visibility on search engines. Quality backlinks also drive targeted referral traffic to the website, which indicates to search engines that the site is a valuable resource, establishing the website’s authority within the digital landscape.

Mobile-Friendly Layout and Design

A mobile-friendly layout and design are essential for SEO due to the increasing usage of mobile devices for online activities. With a majority of internet traffic coming from smartphones and tables, search engines prioritise mobile compatibility in their ranking. Websites that offer a seamless experience on mobile devices are favoured as they tend to have higher user engagement. Mobile optimisation improves SEO as it can lead to higher search rankings, higher organic traffic and a satisfying user experience.

Regular Content Updates

Regular content updates benefit SEO as they signal website activity, value and relevance to search engines. New and updated content attracts more visitors and offers more opportunities for targeted keywords to be utilised, which boosts user engagement and encourages users to return to the website, driving organic traffic and search visibility.

Conclusion

SEO is crucial for digital presence success as it ensures your website can be easily found by target users on search engines. It boost’s a website’s visibility, drives organic traffic and enhances online credibility, ultimately leading to business growth and success.

Want to learn more about SEO? Click here for more information!

Click here to discover more Digital Apprenticeships blogs, such as the below.

How To Get An Apprenticeship In Digital Marketing

by

Apprenticeships are an excellent pathway to starting a successful career, offering practical experience while learning about the industry. Apprenticeships have gained significant popularity in recent years, providing individuals with invaluable hands-on training and industry-specific skills. We will discuss the steps required to secure an apprenticeship and maximise your chances of landing the opportunity of a lifetime.

How To Choose The Right Apprenticeship

Before beginning your journey, it’s important to identify the type of apprenticeship you wish to pursue. There is a wide range of apprenticeships in various sectors, including business, engineering, healthcare, IT, and more. Begin by researching different apprenticeship programs to determine the one that aligns with your interests, goals, and skillset.
Here is an excellent blog post on some of the apprenticeship sectors and the skills and interests that you may have and which apprenticeship would be best suited for you.

Research Digital Marketing

Once you’ve decided on a specific apprenticeship, research the employer or training provider offering the opportunity. Make sure you are familiar with their values, goals, and the industry. This knowledge will not only help you during the application process but also during interviews or assessments. Tailor your CV and cover letter to highlight relevant skills, experiences, and your genuine interest in the field.

You can also use dedicated apprenticeship websites such as ours to learn more about the industry you are interested in and about how to get ahead of the competition with professional qualifications.

Apprentice working collaboratively on task with employer

Applications

When applying for an apprenticeship, ensure that your application is polished and professional. Pay attention to grammar, spelling, and overall presentation. Highlight your qualifications, achievements, extracurricular activities, and any work experience that you have done. Be sure to mention transferable skills such as teamwork, communication, problem-solving, and adaptability.

Prepare for Interviews

If your application is successful, you may be invited for an interview or assessment. Research common interview questions and practice your responses. Demonstrate your passion for the industry and provide examples of how you’ve exhibited relevant skills in previous experiences. Also, be ready for any assessments or aptitude tests that may be part of the interview process.

Handshake at Level 3 Digital Marketing apprenticeship interview

Conclusion

Securing an apprenticeship requires determination, perseverance, and a strategic approach. By exploring available opportunities, conducting thorough research, and preparing meticulously, you can significantly increase your chances of landing an apprenticeship that aligns with your career aspirations. Remember to stay positive, embrace learning opportunities, and never hesitate to seek guidance from professionals who can support you throughout the journey.

Latest Blog Posts

Top 5 tips for apprentices who are growing businesses with social media

by
Apprentices who are growing businesses with social media
Here are some of our apprentices that use social media to grow their companies.

Social media has become a vital component of modern-day marketing strategies. From a small business owner to a large corporation, social media provides a platform to reach your target audience and build brand awareness. However, it can be challenging to know which direction to head in. In this blog, we’ll explore the top 5 tips for apprentices who are growing businesses with social media.

Define Your Target Audience

When you’re starting to grow a businesses social media, it can be challenging as you don’t know what to post. However, the first thing you must do is find out who your target audience is. By knowing your target audience you will know who to aim your content towards, meaning that your content will be shown to the people who’ll buy the businesses product or service.

You can find out your target audience by performing target market research. Target market research can be researching the businesses top-paying clients and seeing what they have in common with each other. From noticing the similarities, you will be able to figure out who your ideal client is – meaning that you will then be able to connect with your audience in mind.

Choose the Right Social Media Platforms

Once you have found out your target audience you then need to find out what social media platforms they’re on. For example, 55% of employers are on Facebook and a further 72% of employers are on LinkedIn (this would be useful to you if you are a B2B company). Whereas, Instagram’s main demographic is 18 to 24 year old at 30.8%, and TikTok’s main demographic is 10 to 19 at 25%, and 20 to 29 at 22.4%.

With this in mind, you now need to find the right platform for your audience. This is because if your product or service is aimed towards 40-year-old business owners, you would gain more leads and interaction from using LinkedIn over TikTok. By posting on the correct platform, you will grow the business and see a significant rise in enquiries. Meaning, you will be able to concentrate on growing followers and engagement, as this will also help your brand recognition.

Create High-Quality Content

Now that you’ve figured out which platform is suitable for your target audience, you need to start creating high-quality content. A benefit of creating appealing content is that it generates more engagement on your social media page, which leads to an increase in leads – therefore you will become a more profitable business.

5 tips for apprentices on what content will lead to growing your business through social media:

  • Short-form videos
  • Show the employees within the business
  • Show the behind-the-scenes of what happens within the business
  • Client testimonials
  • Showing the product or service, and say how it can help your target market
An apprentice who is growing their business with social media
Here’s one of our apprentices who creates social media content for their business.

Engage with Your Audience

Now you know who your target audience is and which social media platform they’re on, you need to engage with your audience. It is important to engage and grow the business with social media because you need to build: know, like, trust and confidence within your business and product. You build these different points by interacting with your audience, as without any of them you won’t sell anything because they won’t know who you are.

5 tips for apprentices who are growing businesses with social media and want to engage with their audience:

  • Ask people who have brought your product how they found it
  • Ask your target audience how you could improve your product
  • Hold a competition, as this will draw in new leads and clients
  • Reply to all comments on your social media page, as your target audience will then know you’re a real business and not a scam page
  • Ask regular customers who enjoy your product, to leave a review or recommendation

Analyse Your Results

Finally, it is important to track how your social media content is performing. This is one of the most important things to do if you want to grow your business with social media. This is because if your content isn’t performing at its best or reaching your target audience, you need to change your approach and content plan. This also means that if your content is performing the way it should, you will know to keep posting similar content consistently.

If your content isn’t performing as well as you hoped, you can adjust your content planner by doing a social media audit. A social media audit is when you look at your top-performing content and see what all of it has in common. This is beneficial to your social media page because it means that you won’t be posting content that isn’t gaining any traction. Then once you have completed your social media audit, and you know what content gets the best engagement – the algorithm will start to push your content towards your target audience.

Conclusion

In conclusion, social media can be a useful tool for growing your business. By following these top 5 tips for growing your business with social media, you will build brand recognition and gain more leads.

If you feel as though you learnt something from this blog, signup for our eBook where we talk about the EPA Interview. You can also follow us on Twitter, where we give updates about apprenticeships.

Email Marketing 101

by
Email campaign

Email Marketing plays a crucial role in any digital markers marketing campaign. It is a great way to nurture your leads as it allows you to communicate with those who are already subscribed to your mailing list, meaning that you are communicating with those already interested in your company. It can also increase brand awareness and drive traffic to your website to ultimately reach your goals.

In 2022, Litmus found that the average ROI (Return On Investment) for email marketing was $36 for every $1 spent. With many different types of emails, you can send to your customers, email marketing is a great way for businesses to reach out to their target audience, It is no surprise that Litmus found that 79% of marketers list email marketing as their top 3 most effective marketing channels.

Getting started with email marketing

Getting started with email marketing is easy but the first thing you must do is work out what you want to achieve from your campaign. Do you want to drive traffic to your website? Convert your audience into leads? Encourage people to sign-up for an event? Establishing your goals is key to a successful email campaign and aligning those goals with your KPIs (Key Performance Indicators) means that you can easily measure the success of your campaign as well.

Gmail

Building a mailing list

When getting started with email campaigns companies will need to bring together a mailing list. A mailing list is a list of people to whom you want to send your email campaign. These are the people who have given consent to receive email marketing from your company. If you do not already have a mailing list you will need to start thinking of any which you can get people to sign-up for your emails. You can do this by:

  • Putting links/buttons to sign-up forms on email signatures, your website, your social media pages, the end of blog posts, etc.
  • Making sure that the sign-up form is short and easy to fill in.
  • Providing sneak peeks of your newsletters, this could be in social media.
  • Advertising offers only available through email sign-ups.

When building your mailing list you should also consider segmenting your list. You can put your audience into different categories depending on characteristics they may have stated on your email sign-up form, such as location, interests, etc.

Types of email marketing

Another thing to consider is deciding the type of email campaign you will send to your audience. There are countless types of email marketing and the type you choose to send should align with your goals to achieve a successful campaign. Types of email marketing include:

  • Welcome emails
  • Newsletters
  • Company updates
  • Job advertisements
  • Promotional

Different technologies

You will need to decide what technology you want to use before getting started with email. There are hundreds of different technologies available to create email campaigns, all of which have different factors which set them apart. You should choose the technologies that will help your company achieve its goals and objectives. Some examples of email marketing technologies include:

  • HubSpot – a cloud-based Customer Relationship Management (CRM) platform which helps marketing teams optimise their email campaigns powered by CRM data.
  • MailChimp – an email marketing platform used for creating and managing email campaigns. It is best for actionable data insights to improve your strategy.
  • Moosend – an email marketing automation platform designed to send and manage email campaigns. It is best for creating automation and sending personalised emails.

Why is email marketing important?

There are many reasons why email marketing is important for your business. For starters people use email every day and according to Statista there were over 4 billion email users worldwide in 2020, so it is easy to connect and communicate your messages to your audience. It has many benefits, some of these include:

  • Boosting other marketing channels.
  • Keeping your audience engaged with your company.
  • Cost-effective
  • Allows for targeted messages
  • Generates traffic to your website
Email messages

What makes a successful email campaign?

There are many things that can make an email campaign successful, these can include:

  • Relevant to your audience – making your email marketing relevant to your audience, whether that be through personalised/targeted content can lead to your audience driving traffic to your website and making purchases.
  • Engaging subject lines – subject line will be one of the first things your audience sees and this will determine whether or not they will open your email. Making your subject line engaging will help push them to open your email and click on your content.
  • Clearly defined goals – setting goals means that you know what you want your email campaign to achieve and it can help measure the success of your campaign.
  • Optimised for mobiles – according to Adobe in 2018 85% of email users use their phone to access emails.
  • Proofread before sending – by proofreading your email before sending you can check that you have made no errors such as spelling mistakes. Sending test emails allow you to see what your email would look like to your audience and it allows you to test that all links work and go to the right places.

Email marketing regulations

It is important to note that there are rules to email marketing. Since 2018 there have been GDPR regulations introduced that restrict whom you can send emails to. People must have given consent to receive emails from your company, whether that be by signing up for or opting in to email marketing. This means that companies need to be careful when sending email campaigns and make sure that everyone on their mailing list has opted-in to receive and has not unsubscribed.

Email marketing is a great way to connect with your target audience and it is a technique that all digital markers should consider in their marketing strategy as it is easy to do with little cost.

If you would like to discover more posts about digital marketing click here: Digital Apprenticeships Archives – ApprenticeTips.com

3 Free Digital Marketing Tools Every Marketer Needs 2023

by
Digital Marketing, Tools, Digital Marketer, digital marketing tools, tools 2023, free tools, free tools 2023

When starting your career in digital marketing, have you ever thought about tools and software available to use? Free Digital Marketing Tools have evolved in 2023. There are so many options out there from time management tools to SEO guidance which is why its important to take a step back and really decide what works best for you. This blog will provide some useful free tools below to help get you started. 

Google Keyword Planner

Understanding which keywords to use when creating different content, for example blogs or google ads can seem like a difficult task. However, Google keyword planner is so easy to use. This free tool allows you to discover many new keywords associated with your business/ industry. It works by and offering estimates of the number of times specific words/ phrases were searched. Usefully, the keyword planner actually tells you how much it costs to target. Overall, this free digital marketing tool is fantastic for all digital marketers who are looking for a keyword planner.

CapCut

Free digital Marketing Tools generally enable creating engaging short-form video content. Since 2022 there has been an increase in the popularity of videos via platforms like TikTok and Instagram. CapCut is a multi-purpose video editor which removes complex editing, so it is essentially the perfect tool for new professionals in the industry. Something that differentiates CapCut from other video editors is you can extract audio. For example take a trending sound from Instagram and import the video into CapCut, click extract audio and then you have an easy way to create perfectly timed transitions. 

Digital Marketing, Tools, Digital Marketer, digital marketing tools, tools 2023, free tools, free tools 2023

Canva

An Important tool for a role as a digital marketer is Canva. Canva is basically a source for all your graphic design needs, which is super helpful having this all in one place not to mention convenient. Canva pretty much allows you to create anything from social media content you need to upload, to banners for your new website and it also provides a helpful system of templates to help you incorporate all of this into your outputs.

We all know starting to create content from scratch can seem extremely daunting and this tends to put many new digital marketers in a predicament, knowing tools like this are out there and available free to use by anyone creates so much relief! Because once you know this life gets so much easier. Canva is able to take this to a whole new level by displaying inspiration from various previous creators and the different internal tools and features such as the drag-and-drop feature which makes the experience streamlined.

Summary of Free Digital Marketing Tools

To conclude, a range of free digital marketing tools readily available are so easy to find when you have the web at your finger tips. Don’t be afraid to jump deep in when comes to digital marketing as there are so many useful resources out there that will make your journey as a marketer super easy! It is important to know which ones will help develop your skills, however it is just as easy to find out which ones are best for you by simply trial and error.

These 3 free digital marketing tools will help you to build your best skillset now and in the future as technology advances and trends keep changing. Overall, understanding what tools will drive your development and progression is important for creating successful strategies and campaigns.

If your interested in receiving more tips like theses to easy your mind into the ever growing digital marketing world use the form below to sign up with our eBooks to gain access to limitless information on these specialized areas!

Give us a follow us on our socials @apprenticetips to keep up to date with all the current digital marketing trends and developments.

Digital Marketing: How to advance in the Industry

by

In today’s online age, the importance of digital marketing cannot be overstated. With businesses looking to expand their online presence and reach their target audience through various online channels, there is a growing demand for professionals in this job sector.

If you’re already working in or interested in the field, you may be wondering how to take your career to the next level. In this blog post, we’ll discuss some tips on how to advance your career in this industry.

  1. Stay Up-to-Date with Industry Trends and Best Practices

The digital marketing industry is constantly evolving, with new technologies, platforms, and trends emerging all the time. To stay relevant and competitive in this field, it’s important to stay up-to-date with the latest industry trends and best practices.

2. Learn New Skills and Specialisations

Digital marketing is a broad field that encompasses a wide range of skills and specializations. To advance in your career, it’s important to develop new skills and broaden your knowledge.

Consider taking online courses, attending workshops, or pursuing a certification in a specific area of such as SEO, PPC, social media, or content marketing.

3. Build Your Professional Network

Networking is an important part of any career, and digital marketing is no exception. Attending industry events, joining professional organisations, and connecting with other digital marketing professionals on social media platforms like LinkedIn can lead to valuable career connections and great opportunities.

To learn more: Digital Apprenticeships Archives – ApprenticeTips.com

Want to learn about more job opportunities and apprenticeships?

Start Your Apprenticeship Today – Apprentice Now

Or check out our Twitter Page and other helpful blogs down below.

6 Dos and Don’ts of using Social Media in Digital Marketing

by
Image Credit = Campaign Asia

Millions of businesses around the world are using Social Media now more than ever to reach their target audiences, to connect with their customers and to promote their products/services. We can understand why, because in today’s time, Social Media is constantly evolving and is a massive part of our consumer’s lives. Therefore, a good online presence on Social Networks can quickly help businesses reach the maximum number of users possible whilst also open up different advertising opportunities.

There are thousands of platforms, each with different features and rules, but there are some basic tips and guidelines you can follow to develop a good use of social media in your digital marketing strategy. Even if you aren’t a business owner, if you have a passion for social media and are keen to understand and grow your knowledge of it, this will be a useful read to help you knuckle down on the basics.

We’ve rounded up a list of key do’s and don’ts when using social media as part of your digital marketing strategy and explained why they are important.

1. DO identify your brand voice:

Understanding how you want your brand to be perceived online is important and is determined by how formal or informal you want your online presence to be. This will largely depend on your target audience and what kind of language or tone they would expect. For instance, if you manage social media for a makeup brand which mainly aims to market their products towards younger demographics, then you may decide to use more informal language, fun emoticons and take part in viral trends. However, if you’re managing social media for engineering firm, you may decide to have more educational content and a more professional tone within your content.

2. DON’T use the same content across all social media networks:

Consistent branding and tone of voice across all social media networks is important. However, recycling the same content and using it across all of your brand’s social networks is bad practice. This is because each social media platform is different and as such will have different set of guidelines which are considered ‘best practice’. We suggest using original content and messaging for each platform but keeping a consistent theme throughout. For example, if you are promoting ‘50% off all Beauty lines’ then it could be a good idea to have different product images on your Instagram and Facebook with a slightly different caption.

3. DO capitalise on trends:

The best part about social media is that there is almost always a viral trend or conversation which could be relevant for your brand to join in on. It is important for all businesses to pay attention to trending content which appeals to the audience they’re trying to reach and to take part in it, if possible. Captalising on these trends is key and can help push your content to even more users than usual and prompt them to engage with it.

A good example of a brand capitalising on trends is the popular beauty brand – Fenty Beauty. As a makeup brand, the main aim of their social media strategy is to convince customers to purchase and try their products. A popular type of content on TikTok is tutorials. Fenty Beauty utilise TikTok to post makeup tutorials showcase new products and how they apply and wear throughout the day. This has proven to be an effective content strategy for the brand as they tend to see high levels of engagement and build up a lot of positivity around their products.

4. DON’T use poor spelling and grammar within your content:

Human error is normal. However, it is important to take precautions to avoid your brand putting out content or copy with grammar mistakes and spelling errors because it reduces your credibility and looks unprofessional. To avoid this, it is a good idea to create your social media updates offline first in a document or spreadsheet. That way, you are able to proofread them before posting online for your followers to see. There are numerous tools which could be helpful in automating this process and add that extra layer of protection. For example, Grammarly is a great content marketing tool because it also proofreads your copy but also allows you to set your writing goals based on the type of writing you do, making it a useful tool for copy.

5. DO set objectives:

Going viral on Instagram and TikTok is great for your brand. However, it is important you set out some key short term and long term objectives to understand what your business wants to achieve from your social media strategy. It is good to think ahead and be aware of what you want to do with the engagement you see from your followers.

For example, in terms of potential short term objectives for a clothing brand, you could be having a flash sale and as such, would want to focus on using social media to boost sales. In terms of longer term objectives, as part of your digital marketing strategy you may want to use social media to build up awareness and establish yourself as a credible brand with an engaging online presence.

6. DON’T excessively use Hashtags:

A common misconception about social media platforms, in particular Instagram, is that using a #hastag with each sentence will push your content out more. This could not be further from the truth. Excessive use of #Hashtags is one of the most unprofessional and irritating practices and its worth avoiding. Using appropriate hashtags connects your post to related posts but it should be used, within reason, for this purpose only. Instagram’s algorithm has changed over the years and posts with too many hashtags actually seem to be less favoured by the platform and by audiences.

This is where understanding each platform and what works is important. Research how many hashtags are appropriate to include in posts on different social media platforms and use this information to influence your decision. Opting for less but niche hashtags instead of several generic ones is that it will be more likely to help you reach your desired audience and will result in more exposure.

Conclusion:

To conclude, we hope this gave you some insight into 6 do’s and don’ts when using social media in digital marketing. Incorporating social media into your digital marketing strategy is key for a successful online presence and will help you boost this in a productive and effective way.

Pursuing a Digital Marketing Level 3 Apprenticeship would introduce you to the basics of using Social Media as part of a digital marketing strategy and also help you kick-start your career within the industry that is constantly growing.

More information on this apprenticeship can be found here. Alternatively, check out our range of useful articles and blog posts here to find a suitable Digital apprenticeship for you.

Connect with us:

We would love to stay in touch with you! Please find below our social handles:
LinkedIn
Twitter
Flickr

Top 5 Tips For Creating Successful PPC Campaigns

by

Are you looking to create successful PPC campaigns? PPC is a great tool for driving traffic to your website and increasing your brand’s online presence. However, you may find it hard to generate the results you’re looking for. We have come up with the top 5 tips to help you. Keep reading to find out more information!

Top 5 Tips For Creating Successful PPC campaigns

PPC also known as Pay-per-click can be a very effective way to drive traffic to your website whilst also generating leads and sales. However, creating a successful campaign requires planning and research.

You need to make sure that you’re getting the most for your budget and ensure that the people who are clicking on your ads will convert into leads and sales. Here are my top 5 tips for running successful PPC campaigns.

This week’s blog at Apprentice Tips focuses on successful PPC campaigns. Contact ApprenticeTips.com for more information.

Set clear Goals

Before starting your PPC campaign, you should set clear goals for what you want to achieve. This could be any of the following:

  1. Generating leads to the website
  2. Increasing sales
  3. Increasing brand awareness
  4. Boosting the traffic to the site

Once you have set these goals, it is important to establish a budget that is suitable for the overall marketing strategy. It is crucial that the budget is realistic because it will allow you to achieve your goals without overspending.

Keyword blocks

Conduct Keyword Research Beforehand

It is vital that you conduct keyword research beforehand because this is the foundation of any successful PPC campaign. When doing this, you should also identify your target audience and determine what keywords will resonate with them. This will ensure that your ads are relevant to your target audience.

To do this you can use Google Keyword Planner or SEMrush to identify keywords that have high traffic and are most relevant to the campaign that you are going to run. Alternatively, you should also look at negative keywords so that you can avoid using them. If you don’t do this, you will be wasting your budget on irrelevant clicks.

Optimise Your Landing Pages

When the user clicks on your ad they will be sent to your desired landing page. To allow the user to have a good experience you should optimise the landing page and encourage them to take action. This is so that they don’t just look at the page and leave. You can do this by using images and videos to showcase what you are promoting in your ad.

The landing page needs to be relevant to the ad and be enticing. You should include a strong CTA to encourage the users to take action for example “purchase now”. If you don’t include call to actions, it isn’t clear what you want them to do.

Monitor Your PPC Campaign

PPC campaigns require you to monitor them regularly. This is so that you can make changes to optimize it if necessary. Doing this will allow you to get the most out of your budget. You can use Google Analytics to track the performance of the ad and identify areas that need improving. If you are using a different platform from Google, you can use other analytical dashboards for example Facebook Ads manager or Mailchimp dashboards.

Conclusion

In conclusion, PPC campaigns are used very often in the digital marketing industry as they are extremely powerful. If you follow these top 5 tips you will be well on your way to running successful campaigns. For more information, please don’t hesitate to contact us.

You can find us on LinkedIn.

The Art of Digital Marketing: Tips and Best Practices for Success

by
A graphic image of various elements within Digital Marketing.

Digital marketing has become a crucial aspect of modern-day businesses, with more and more companies relying on digital marketing techniques to connect with their audience and increase their revenue. However, becoming a great digital marketer takes more than just posting content on social media or running ads on Google. It requires a comprehensive understanding of the industry, a keen eye for detail, and the ability to adapt to ever-changing trends and technologies. In this post, we will discuss some tips on how to become a great digital marketer.

Build A Strong Foundation

To become a great digital marketer, you need to have a strong foundation in marketing principles. You need to understand the four Ps of marketing: product, price, place, and promotion. This knowledge will help you create effective marketing campaigns and strategies that align with your brand’s goals and values. Additionally, it’s essential to understand your target audience’s needs and behaviours, as this information will guide your marketing efforts.

Stay Up To Date With Industry Trends

The digital marketing industry is constantly evolving, with new technologies and trends emerging regularly. To stay ahead of the curve, you need to keep up with these changes and adapt your strategies accordingly. Follow industry blogs and social media accounts, attend webinars and conferences, and read books and articles on the latest marketing trends. This knowledge will help you create innovative campaigns that resonate with your target audience.


Image source link: https://www.vendasta.com/blog/10-steps-digital-marketing-strategy/

Focus On Creating Engaging Content

Content is the backbone of digital marketing, and creating engaging content is crucial to the success of your campaigns. Your content should be informative, entertaining, and shareable. It should also be tailored to your target audience and align with your brand’s values. Consider using different formats, such as videos, infographics, and podcasts, to appeal to different types of learners.

Utilise Social Media Platforms

Social media platforms are powerful tools for digital marketing, and you should use them to your advantage. Choose the platforms that are most relevant to your target audience and create a consistent brand voice across all of them. Engage with your followers by responding to comments and messages, and use social media analytics to track the success of your campaigns. Additionally, consider using social media influencers to promote your brand and reach a wider audience.

Optimise For Search Engines

Search engine optimisation (SEO) is a critical component of digital marketing, as it helps your website rank higher in search engine results pages. To optimize your website, use relevant keywords in your content, optimize your website’s structure and navigation, and ensure that your website is mobile-friendly. Additionally, consider using pay-per-click (PPC) advertising to drive traffic to your website.

Track And Analyse Your Results

To be a great digital marketer, you need to track and analyze your results continually. Use tools like Google Analytics to track website traffic, conversion rates, and other key performance indicators (KPIs). This information will help you identify which campaigns are most successful and which ones need improvement. Use this data to adjust your strategies and improve your campaigns continually.

Stay Organised

Digital marketing involves many moving parts, from creating content to analyzing data. To succeed, you must stay organized and prioritise your tasks effectively. Use project management tools like Trello or Asana to keep track of your to-do list and collaborate with team members. Additionally, create a content calendar to plan your content in advance and ensure that it aligns with your brand’s goals and values.

Conclusion

In conclusion, becoming a great digital marketer takes time, effort, and dedication. By building a strong foundation in marketing principles, staying up to date with industry trends, focusing on creating engaging content, utilising social media platforms, optimising for search engines, tracking and analysing your results, and staying organised, you can create effective marketing campaigns that resonate with your target audience and drive business success.

Remember to keep an eye out on our blog page for further tips!

Do’s and Don’ts of Email Marketing

by
An email icon with two notification on a mobile device

Email marketing is a strategy for the promotion of commercial messages and is a great way to increase brand awareness and generate sales. With people regularly checking their emails and opening on average 34% of promotional emails Constant Contact (Jan, 2023), email marketing is an easy and affordable way to share content and messages to a mass audience at one time.

Check out some of the do’s and don’ts below that will help you reach success in the implementation of your email marketing campaigns.

A woman sat at a desk in front of a laptop on Mail Chimp, a email marketing provider
A woman sat at a desk in front of a laptop on Mail Chimp, a email marketing provider

1. DO keep your emails short and concise

Statista (2021) found that on average people spend 10 seconds reading emails from brands. Therefore, is it important for the content of your email to not only draw people in with compelling copy but to be short and sweet. Recipients should be able to scan the emails you send and get the gist relatively quickly.

2. DON’T send too many emails per week

We all know the feeling of receiving too many emails from a company… it can be frustrating as nobody wants to be bombarded with promotional emails every day. We recommend a maximum of 2 emails per week, but it is always good to test what works for your audience and to adjust accordingly.

3. DO optimise emails for mobile  

Email Blaster UK found that in 2018 at least 50% of emails were used on a mobile device, which is a significant amount. Therefore, it is important that you are optimising your emails for mobile use. You can make your emails mobile-friendly by:

  • Using device detection – many email providers such as Mail Chimp and Campaign Monitor offer device detection where emails can detect and adapt to different devices.
  • Length of subject line and pre-header text – It wise to check the length of both the subject line and pre-header text and keep them short and succinct. This will be the first thing a recipient will see before opening an email. If the most important messages are cut off when viewed on a mobile, people may be less inclined to open it.
  • Testing emails – a good way to ensure your emails are mobile-friendly is to send a test to yourself and open it via mobile.

4. DON’T forget to segment your audience

Email marketing isn’t a one size fits all, so make sure that you are tailoring your emails to specific groups. Different demographics will want to receive different information. For example, if you work in e-commerce and were building an email about the women’s online clothing sale, it wouldn’t make much sense to send that email everyone in the database i.e. men. Ensure you are sending relevant emails to the relevant people; you can do this by creating segmented lists for different audiences based on demographics or interests e.g., age, gender, location and interests such as sales, accessories, new season.

5. DO personalise your subject lines

Personalising subject lines typically includes a recipients first and/or last name. By making an email personal it can help to gain the curiosity of the recipient and thus increase email open rates. But don’t just take our word for it, Klenty has found that personalising subject lines doubles email open rates. For non-personalised subject lines, the average open rate they found was 16.67%. For personalised subject lines their data indicates an average open rate of 35.69%. So, the next time you send an email, add a touch of personalisation.

6. DON’T include multiple call to actions (CTA’s)

Depending on the context of the email, be wary of bombarding your email with too many call-to-actions. For instance, a newsletter may include a few CTA’s for people to find out more information, but for more sales-led emails 1-2 CTA’s will suffice e.g. ‘Check out our new sale’ and/or ‘Read our blog on the hottest trends this Spring’.­­

For more helpful tips and tricks on digital marketing, take a look at our other blogs here.