Digital Marketing Degree Apprenticeship

Social Media

You may find that you have just finished high school and you are currently looking for another route as you are not going to university. You have landed at the right page as this Digital Marketing Degree Apprenticeship consists of working across various digital channels in order to execute digital marketing strategies. This may be challenging but if you have a plan it be executed efficiently. If you want to have a kick-start in your digital marketing profession and start an apprenticeship now, this is the best place to be, therefore please read along for exciting progression opportunities that we have available for you when completing our level 4 Digital Marketing Degree Apprenticeship

What is Digital Marketing and how do I progress to Level 6?

Digital Marketing is marketing that is implemented through the use of digital channels such as Website Optimisation, Search Engine Optimisation, Social Media, Instgaram Ads, Email Marketing, and much more. This is compared to traditional marketing such as billboards/television marketing therefore, it is vital that we maximise the digital tools that are available in the industry to excel the growth of businesses presence and show the advocacy of a brand.

If the above seems interesting to you, we have progression opportunities as well so you can earn a degree equivalent qualification whilst working as a full-time digital marketing apprentice for your marketing career. The below theory knowledge is essential for you to progress as it shows in your job role you are able to apply theoretical knowledge to real-life digital problems.

To progress you will be working along-side be taught the following modules:

  • Marketing Concepts & Theories
  • Market Research
  • Budget Management
  • Business Understanding & Commercial Awareness
  • Marketing Campaigns
  • Products & Channels

What Skills and knowledge do I require to succeed in a Level 4 Digital Marketing Apprenticeship

Skills Required

  • Create content for online channels that include CTA (Call To Action)
  • Lead on digital marketing projects.
  • Apply marketing mix knowledge to meet customer demands.

Previous Knowledge Required to excel

  • Multichannel marketing and working with agencies/clients to localise and make changes to content e.g. banners
  • Content Management System knowledge and the importance of content meta descriptions e.g. SEO, Page descriptions, and site structure + knowing the trends to make a better user journey when purchasing productss.
Word cloud displaying skills network engineer apprentices need to know.

Job Entry Requirements

  • Level 2 in Maths & English
  • Between 4-9 GCSE’s Gradesd between (C-A*)
  • Previous Marketing/Sale Experience
  • This is a UK Apprenticeship therefore, you must be living in the UK.

Job Details

  • You will earn a Bachelor’s Degree in Digital Marketing
  • Course Duration: 3 Years
  • Earn 24,000 a year

Expectations we require for you when completing your Digital Marketing Degree Apprenticeship

We require you to hire a serious candidate that would like to go beyond the normal job role expectations and show off their passion in this field. Further to this, you must be professional in your job profession through data privacy of the company and pay high attention to deadlines when work is due.

Conclusion

If you are interested for this apprenticeship and would like to continue for 3 years for a long term progression, please click this link here and one of our team members will get back to you

If you still need time to think, have a read of what employers are currently looking for in a candidate here

Top ways to improve your professional qualifications as a digital marketer!

Are you currently doing a digital marketing apprenticeship? Maybe looking to start one in the future or have even completed one? Now you’re wondering how to stand out against everyone else! Read on as this blog will show you the best way to improve your professional qualifications and stand out.

Facebook Blueprints

Facebook Blueprints is an amazing opportunity to learn valuable up-to-date information in the digital marketing industry. With a wide range of free courses available to everyone, you can learn the best practices for digital marketing on social platforms, whether it is budgeting for paid campaigns, growing your audience organically, or even how to create engaging ads. While most of these courses are created with being used for mainly Facebook, the knowledge you learn from these courses can be used for any social media platform.

You can take your digital marketing qualifications to the next level and complete the certifications that Facebook offers, however, these do cost money and last for a limited time period.

If you want to find out more about how you can use Facebook Blueprints to improve your digital marketing qualifications, click here.

HubSpot Academy

HubSpot Academy is another amazing opportunity for growing your digital marketing qualifications, home to 100s of free online courses with free certifications too! However, these certifications last for 2 years but can be completed again for free.

While they offer courses on how to use HubSpot as CRM, they also offer a range of digital marketing courses, covering sectors such as SEO, contextual marketing, email marketing & digital marketing basics.

This is a number 1 ApprenticeTip.com recommendation, sign up today and start climbing the digital marketing ladder! Click here to learn more about HubSpot Academy!

A illustration of a man in a graduation outfit surrounded by electronic devices, books and a certificate.

How to show your impressive qualifications!

So you have followed the recommendations above and now you’re sitting on a throne of certifications, right? But now you’re wondering how to show them off? Here is ApprenticeTips.com trick to show everyone in the digital marketing industry how qualified you are!

Create a LinkedIn account

LinkedIn is the perfect networking platform to connect with valuable peers and thought leaders in the Digital Marketing Industry. Everyone that you hope to work for or with is already on LinkedIn is building their networks, which is why you need to as well!

Fill out your LinkedIn profile

Now that you are set up on LinkedIn, you should be making sure you have completed your personal profile. This is the perfect opportunity to put all your new qualifications on display, with the sub-section “Licences & Certifications”, you can all of the courses you have completed as well as a document of the certificate.

You can also complete LinkedIn’s Skill assessments, which is essentially another certification awarded by LinkedIn to confirm that you are qualified within the skill you choose.

Start building your network

Your profile is all set up and you’re ready to show how much of an expert you are in the digital marketing industry! Now you just need to find who to show it to.

Join relevant groups in the digital marketing industry, follow hashtags that are relevant too! Use these to not only find useful content to gain from but to find people in the same industry as you and connect with them, comment and like their posts and make yourself stand out in the network.

Conclusion

Congratulations, you should now be on the path to being an expert digital marketer and ready to grow your career path in the digital marketing industry. If you found this article useful then you may find that our other digital marketing blogs are worth a read, click here for more.

To make sure that you never miss an ApprenticeTips.com update, make sure to join our email list for newsletters and new blog notifications!

How to become a self made digital marketing expert

Person using the internet to become a self made digital marketing expert

If you’re wondering how to become a self made digital marketing expert, here is the perfect place to start. Read on to find out the best tips and tricks to start a successful digital marketing career.

What is digital marketing?

Digital marketing is how you connect your brand with your customers, normally over the internet.

As more and more of our life becomes digitalised, digital marketing has taken over and there is a large demand for digital marketing everywhere. It is a great time to pick up the skill and take advantage of what digital marketing can do for your brand, or to start a career in digital marketing.

So, now you know what digital marketing is, you may be wondering how exactly to do it. Well, there are lots of new and exciting ways to get your brand out there, but let’s start with the basics.

Read on to find out how to become a self made digital marketing expert.

Types of Digital Marketing

There are many different forms and channels in digital marketing. however it mainly refers to:

  • Search Engine Optimisation (SEO)
  • Pay-Per-Click (PPC)
  • Content Marketing
  • Email Marketing
  • Social Media Marketing

These are the main channels a digital marketer will use to reach their goals. A self made digital marketing expert will have to master all of these areas and more to understand how to grow their brand.

All of these channels have their own individual uses and you will need to learn the proper industry standards and best practices for them.

Getting digital marketing right

The most important part in getting digital marketing right is setting clear and realistic goals. You should start any digital marketing campaign in this way. You may want to get some new leads, or more sales on your website, or you may even just want to generate some brand awareness.

Whatever it is, you should keep a record of your targets and measure your success against them.

How to improve Search Engine Optimisation

Here are five quick ways you can improve your SEO (Search Engine Optimisation):

  1. Publish relevant, useful content
  2. Update your website frequently
  3. Optimise metadata
  4. Build up your backlinks
  5. Use alt tags on your images

Search engine optimisation is an often overlooked part of growing your brand, however it should not be disregarded. The initial investment of creating content may be high, but it is certainly worth it.

Here are 5 ways to generate more website traffic.

How to use Pay Per Click

Pay Per Click is just that – you pay advertisers per click you get on an ad. This is most often done through Google.

This is how you set up a PPC campaign in five steps:

  1. Set your goals
  2. Choose an advertiser
  3. Select the keywords you want to bid on
  4. Set up your budgets
  5. Write your advert and create a landing page for it to link to

PPC is a much faster way of seeing your return on investment (ROI), however it can be costly. Just remember to keep your budgets small at first, until you have an idea of what works for you.

Content marketing for beginners

Content marketing is all about finding out what makes your target audience ticks, and using that to attract them to your brand. This may include articles, videos, podcasts, and other media.

Content marketing is not to be confused with SEO. SEO is the process of optimising your web pages to rank higher in the search engines, whereas content marketing is used to reach more people to connect with your brand with the use of content.

As you can see, SEO is more technical, while content marketing is more creative.

Here are 7 ways to generate more website traffic.

How to up an email marketing campaign

Email marketing has been around since the start of the internet, and is still a very effective way of reaching the right audience. Here are some tips for always creating an successful marketing campaigns:

  1. Build your mailing list
  2. Set your goals
  3. Send different email types for different purposes
  4. Segment your audience
  5. Monitor your analytics
  6. Make your opt-in attractive
  7. Always follow up
  8. Create original subject lines

An important thing to be aware of is that sometimes less is more with email marketing. It may be tempting to always send everything to your whole subscriber list, but this will quickly begin to feel spammy and won’t generate the leads you’re looking for.

Instead, personalise and tailor your content for different audience segments and it will be much better received.

Here are 5 free email marketing tools to create effective campains in 2022.

How to launch a successful social media campaign

Now it is time to launch your first social media campaign. Follow these simple steps to never fall short again.

  1. Research your competition
  2. Decide on your strategy and change it if you need to
  3. Use different types of content within a campaign
  4. Use a mix of promotional and informative content
  5. Find out what’s trending
  6. Make your content stand out
  7. Create a social media schedule

Social media is a great tool to use as a digital marketer. You have the option to set up either paid or organic campaigns, suited to any budget. But which platform should you choose?

Find out more ways to make your social media campaigns successful.

Pie chart of social media for digital marketers

Pie chart of social media

It is also important to use the right platform. Research by Statistica shows that the most popular social media platforms in 2021 were:

Most used social media platform (millions)

  1. Facebook – 2,895
  2. YouTube – 2,291
  3. WhatsApp –  2,000
  4. Instagram – 1,393
  5. Facebook Messenger – 1,300
  6. Weixin / WeChat – 1,251
  7. TikTok – 1,000
  8. Douyin – 600
  9. QQ – 591
  10. Sina Weibo – 566
  11. Telegram – 550
  12. Snapchat – 538
  13. Kuaishou – 506
  14. Pinterest – 454
  15. Twitter – 436
  16. Reddit – 430
  17. Quora – 300

Must have digital marketing tools

  • Some must-have digital marketing tools include:
  • Keyword research tool – SEMrush
  • SEO dashboard  – yourSEOmarketingreport
  • Website analytics – Google analytics
  • Email marketing tool – Campaign monitor
  • Social media scheduling tool – Loomly
  • Photo editing tools – Canva or photoshop 
  • Website tool – WordPress
  • Google data studio

These will help make your life much easier by automating certain tasks, tracking metrics or assist with content creation.

Is digital marketing a good career?

Digital Marketing a great career for anyone who is both creative and analytical.

You’ll have a lot of variation in your job. From creating social media campaigns, to PPC and display advertising, to SEO and the daily running of a website. You’ll never be bored in digital marketing.

It is important to note that you will need good english and maths skills, as the job involves a lot of analysing data and writing content. So, as long as that sounds something you’ll enjoy, digital marketing is definitely for you!

How much money does a digital marketer make?

The salary for an entry-level digital marketer, like a digital marketing assistant can range from £18,000 to £22,000.

Once you are more experienced in digital marketing, you could be earning p to £30,000 a year.

In a more senior management role, you could get up to £40,000 and more.

Level 3 digital marketing apprenticeships

The best way to start a career in digital marketing is to take a digital marketing apprenticeship. This way, you’ll be able to earn and learn, while gaining experience in digital marketing. But what does this mean?

If you take a digital marketing apprenticeship, you won’t have to pay a penny towards your learning costs, as this is covered by the apprenticeship levy. You also will get paid for full-time work while getting extra paid time to work towards your apprenticeship.

Another great thing about a digital marketing apprenticeship is that you’ll get the chance to gain valuable insight, knowledge and experience while you learn. You’ll even get a recognised qualification after you finish!

Level 6 digital marketing apprenticeships

After completing a level 3 digital marketing apprenticeship, you’ll be able to progress onto a level 6 digital marketing apprenticeship, which is actually a degree course. So, you’ll be able to gain a university-level qualification without any student debt.

After completing a level 6 digital marketing apprenticeship, the world will be your oyster, giving you unlimited opportunities for career progression – you will truly be a self made digital marketing expert.

Top 5 Interview Tips for your Dream Level 3 Digital Marketing Apprenticeship

Handshake at Level 3 Digital Marketing apprenticeship interview

Are you preparing for your dream level 3 digital marketing apprenticeship interview? Want to get a boost ahead of other candidates for the role? Here are the top 5 interview tips for your level 3 digital marketing apprenticeship.

1. Maintain a summary of prior digital marketing experiences 

You must make a list of experiences to show off your already developing digital marketing competencies. Whether that be work experience or a side hustle, anything to show off that you possess a genuine passion and interest for the standard. Some good ideas to include could be:

  • Using social media insights to generate posts (e.g. Instagram Insights)
  • Writing a blog about digital marketing topics
  • Describe how you keep up to date with the latest
  • Create a website with the intent to rank highly on Google

Overall, you want to get across in your interview that the passion for digital marketing resides in you, you just need that real-world practicality and learning to take your skills and knowledge to the next level!

Digital screen displaying LinkedIn

2. Update your LinkedIn profile and other digital channels

When applying for digital apprenticeships it is more crucial than ever that you have set up a LinkedIn account and keep it up to date. If you want to grow your digital marketing connections, an impressive presence on LinkedIn is a must. Hiring managers across different industries use LinkedIn to scout talent before interviews. It allows them to personalise questions and gain a greater insight into an individual’s digital history. So, if you’re not on there… how are they supposed to find you! Even worse, an account that is not up to date could leave an employer questioning your professionalism.

It is also vital that you update any other digital channel where you professionally present yourself. This could be an Instagram account where you sell products or advertise a service. These are the small differences to make your future employer believe in your initiative.

3. Prepare using practice questions

If your interview is 30 minutes long, that is approximately 30 minutes of questions. Therefore, it is key that you practice relevant questions. An example of digital marketing questions could be:

  • What do you like most about digital marketing?
  • What do you like least about digital marketing?
  • What digital marketing platforms and software do you use?
  • What do you think is the biggest challenge in digital marketing, and how are you addressing it?
  • What are the most important qualities for a digital marketer?

These types of questions can be practiced by writing answers down or speaking out loud. However, the most effective way is to practice them with a family member or friend. Through this method, you can also perfect your tone of voice and body language to convey confidence.

4. Be aware of key level 3 digital marketing terminology

Research the most used terms in digital marketing and make a list of them. These can be found on level 3 digital marketing assessment plans. Throughout your preparation for the interview learn and memorise what each term means and what connects them to digital marketing. Some examples that could be on that list:

  • SEO
  • SEM or Search marketing
  • Customer acquisition
  • Conversion rate
  • SERP
  • Impressions
  • CTR
  • CPM
  • CPC
  • CRM
  • ROI

And there are plenty more! Being able to drop these digital marketing terms could give you the edge and impress your interviewer.

5. Research the organisation you have applied for a level 3 digital marketing apprenticeship with

Dropping digital marketing terms into answers on your interview communicates your interest in the standard. However, in addition to this, you also want to pass on your interest in the organisation you have applied for. Be sure to research previous successful (and unsuccessful) digital campaigns that organisation had delivered and follow them on all platforms to keep up to date with new projects. Not only will this tip show you have done your research but display willingness to work on digital campaigns such as these.

Bonus tip!

Now that you have actioned each of these Interview tips for level 3 digital marketing apprenticeship, you are in a much better position to show off your digital marketing competencies before your interview. But there is one final tip that you should know… relax and be yourself! Remember why you have made it to the interview stage and that they are impressed already, now it is time to impress them even more!

Be sure to follow our Instagram, Twitter and LinkedIn for more digital marketing tips!

Image credits to Unsplash

Must Do’s when creating Social Media Strategies

Blog post of Must Do’s when creating Social Media Strategies – Tips for L3 Digital Marketer Apprentices

Tips for L3 Digital Marketer Apprentices

A social media strategy is a plan of action for using your social media platforms as a marketing tool. As a Level 3 Digital Marketing apprentice, being able to create and implement social media strategies is a key factor.

The objectives of any strategy are to increase brand awareness, build brand recognition and create brand loyalty.

The 4 Ps of the Marketing Mix on Social Media

Social media marketing strategies are typically executed by the following four P’s:

  • Product: What is being sold? Is it a product, service, idea or information?
  • Place: Where should it be sold? Facebook, Twitter or LinkedIn?
  • Promotion: How should it be promoted on the platform? E.g. sponsored posts or ads on Instagram
  • Patience: How long will it take before reach goals are met?

Do’s and Don’ts of Social Media Marketing Strategies

We have gathered a guide listing the best practices, and things to do and to avoid when it comes to social media marketing strategies.

Social media marketing, when done right, can be a powerful tool. But many companies make mistakes in their approach to it. This section explores the common mistakes made by companies when they use social media in their campaigns and how to avoid these things when starting a campaign of your own.

Must Do’s of Social Media Marketing for businesses:

1) Have complete and updated profiles and pages on each platform. The saying “first impressions are everything” certainly rings true on the Internet. People might be meeting the company for the first time via these social media accounts and it’s vital that you depict the company in a positive way from the very start. If you want people to trust what you’re advertising, make sure your profiles are fully-fledged (completed), professional looking and that you upload high quality profile and cover pictures.

2) Post regularly. Make sure to engage with your community at least once or twice a week. Post too sparsely and you risk missing opportunities to drive awareness of your brand, but post too frequently and you might annoy your followers instead!

3) Nurture your followers by interacting with them. It’s important to show your audience that you’re active in social media. Not only active posting content, but also active listening to them, and caring for them. 1-2-1 genuine interactions can increase not only the engagement rate on your posts, but also the number of shares and even reach.

4) Post original content. The content you post must always be owned by you/your company. Not only that, but if it’s too similar and many ways to other content from competitors and other accounts, apart from plagiarism and copyright issues, you will be facing a bored audience who will lose trust. The reason for many people to follow an account is to see what original content they share.

5) Create a content calendar. This will save you tons of time and headaches. You can either use your own spreadsheets, or some more sophisticated ones, such as this HubSpot’s Downloadable Template for Excel.

Things to avoid on Social Media Marketing for businesses:

1) Using automated tools that promote your content and grow your audience. It’s tempting to use tools that do this for you but the problem is that the followers they create for you are not interested in what you have to say and will unfollow after a few days.

2) Posting irrelevant content. Always try to post content on social media platforms which are relevant to your business or industry. If your company is an app development company, don’t talk about how much weight people lost over the past year!

3) Posting uninspiring content without any call-to-action. Often times, marketers just post an image or video without explaining what they want their audience members to do.

Conclusion: Keep the Basics in Mind

As a Level 3 Digital Marketer apprentice, you will find yourself working on social media marketing strategies many times throughout your journey.

It’s important you always keep some basic guidelines in mind, and stick to them, breaking them only when you know it will work. The rules are made to be broken, but only with a study and research behind, that supports those decisions. Ideally, you should stick to the best practices, which have been proven to work.

We post apprenticeship tips, guides, news and general information on a weekly basis. Sign Up to our mailing list to receive the content that is most of your interest directly on your inbox!

Did you find this content useful? Share it with your followers on social media!

Acing the Level 3 Digital Marketing Apprenticeship portfolio

A Digital Marketing apprenticeship is a great way to kickstart your career in the tech industry, and you can find one near you today. Upon completion you will gain a Level 3 qualification, and we have constructed the ultimate guide to acing your apprenticeship portfolio and getting a Distinction grade.

The core components of the Digital Marketing apprenticeship

There are 4 main components to passing your 15 month long Digital Marketing apprenticeship:

  • The 3 exams – Principles of coding, Marketing principles & Google Analytics Individual Qualification
  • Your summative portfolio – This will serve as a summary of all the work you have completed throughout your apprenticeship, and provide evidence that you have met a certain list of competencies which we will explore more below
  • A synoptic project – A 4 day project where you receive a marketing brief and work to complete it to display the knowledge you have gained over the course of the apprenticeship
  • The end point assessment – An interview with a governing body to discuss what you have worked on over the past 15 months

In this article we will explore the portfolio component of the apprenticeship and teach you how to produce it to the highest standard.

What is the summative portfolio?

The summative portfolio is a way for you to document all the amazing work you do throughout your apprenticeship, and plays a big part in the grade you receive. In the Digital Marketing apprenticeship there are 19 competencies you have to provide evidence for in your portfolio, across 3 different criteria: 

The What

  • Written communication – applies a good level of written communication skills for a range of audiences and digital platforms and with regard to the sensitivity of communication
  • Research – analyses and contributes information on the digital environment to inform short and long term digital communications strategies and campaigns
  • Technologies – recommends and applies effective, secure and appropriate solution using a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives 
  • Data – reviews, monitors and analyses online activity and provides recommendations and insights to others
  • Customer service – responds efficiently to enquiries using online and social media platforms
  • Problem solving – applies structured techniques to problem solving, and analyses problems and resolves issues across a variety of digital platforms
  • Analysis – understands and creates basic analytical dashboards using appropriate digital tools
  • Implementation – builds and implements digital campaigns across a variety of digital media platforms
  • Specialist areas – search marketing, search engine optimisation and Pay-Per-Click, email marketing, web analytics and metrics, mobile apps 
  • Digital Tools – uses digital tools effectively 
  • Digital Analytics –  measures and evaluates the success of digital marketing activities 
  • Interprets and follows – latest developments in digital media technologies and trends, marketing briefs and plans, company defined ‘customer standards’ or industry good practice for marketing company, team or client approaches to continuous integration
  • Operate – can operate effectively in their own business, their customers’ and the industry’s environments

The How

  • Demonstrating skills – can demonstrate the full range of skills, knowledge and behaviours required to fulfil their job role
  • Business objectives –  can demonstrate how they contribute to the wider business objectives and show an understanding of the wider business environments
  • Creative and logical thinking skills – can demonstrate the ability to use both logical and creative thinking skills when undertaking work tasks, recognising and applying techniques from both
  • Problem solving – can show that they recognise problems inherent in, or emerging during, work tasks and can tackle them effectively

The With Whom

  • Managing relationships -apprentices can manage relationships with work colleagues, including those in more senior roles, customers/clients and other stakeholders, internal or external and as appropriate to their roles, so as to gain their confidence, keep them involved and maintain their support for the task/project in hand. Apprentices can establish and maintain productive working relationships, and can use a range of different techniques for doing so
  • Communication – apprentices can communicate effectively with a range of people at work, one-to-one and in groups, in different situations and using a variety of methods. apprentices can demonstrate various methods of communication, with an understanding of the strengths, weaknesses and limitations of these
Digital Marketing image
Digital Marketing

Advice for creating a Distinction summative portfolio

In order to maximise your chances of getting a top grade in your Digital Marketing apprenticeship, we have put together our top tips for creating a great portfolio:

  • Screenshot your evidence from the beginning – This one is the most important! Make sure you screenshot your work as you progress with the projects you are working on so that when it comes to the assessment, it is easy to see where you have hit the competencies
  • Keep your formatting consistent – To make the portfolio readable, try to stick to a consistent format throughout 
  • Write as much as you can – The more detail the better in this instance, it is your time to shine so make sure you include all the work you have done
  • Add in 20% projects – If you have any projects outside of your core work you can include these too – they may help you hit a competency you are otherwise missing
  • Work on it over time – The portfolio is something you should be adding to throughout the course of the apprenticeship, and not at the very last minute – being consistent will save you stress in the future

Conclusion

A portfolio is not only a great way to demonstrate the work you have done in your end point assessment, it can also be used to show future employers the impact you have had on the business you work for – try to make it as reflective of your great work as possible.

If you would like to learn more about Digital Marketing, check out our other articles here.

5 Top Tips for Social Media Success

Social media on a phone

Social media has changed the game within the digital marketing industry. With new platforms such as TikTok breaking through all the time, it’s almost impossible to avoid and is one that needs incorporating into all digital marketing strategies. Did you know out of all adults with internet access, 71% use social media and worldwide there are 4.66 billion users. So the question is, how can you stand out and really become successful on social media?

Consistency

One of the key areas for social success is consistency. Posting daily or on a frequent basis has been proven to be favoured by social algothrims meaning you will show up to potential customers organically without the need for paid campaigns. Being consistent also allows your audience to recognise your brand and will improve your reach and engagement rates. Stick to your niche, post regularly and the results will follow.

Reaching Target Audience

Whilst large numbers and views look appealing, are these actual potential customers? Views are one thing and engagement is another. Set yourself a goal, what do you want to achieve from social media? Try some A/B testing to see how your target audience reacts. Post what your target audience wants and are asking. A great tool for this is answerthepublic.

Be Relatable

No one on social media wants to see pushy sales posts, there is enough of that in people’s inbox. Your audience are not buying a product/service, they are buying into a team, a brand, real people. Use social media as an opportunity to engage with customers, show what you are about and what you stand for. Product content that your audience will find engaging. Share what you do and why you do it. This creates a sense of brand loyalty from your audience and in the long run, will benefit you much more by converting them into life long customers.

Image of an iPhone showing different social media platforms

Choosing the Right Platforms

In the current modern day, there are so many social media platforms and whilst you may think posting on all of them is the best option, it sometimes isn’t! This relates back to reaching your target audience. Before setting a social strategy, you need to set some goals, what do you want to achieve. You then need to decide which platforms will help you get there and put your time and focus into those. Quality content over quantity is sometimes the way forward. No matter how hard you try, on certain platforms, the engagement for you is just not there. For example, since lockdown TikTok has blown up, however, did you know the target audience on TikTok is actually 16-24 whereas Facebook is 25-34 years.

Keeping up to Date

Social media is everchanging, new platforms come and go. For example, in 2017 TikTok has 65 million users, in 2020 this grew to 700 million. Digital change is happening every day and social media is extremely fast pace. Keeping up with different trends, platforms and content is key to maintaining and growing your engagement rate. The internet and platforms are so oversaturated that if you do not stay up to date with trends, you will lose the opportunity to build a relationship and connect with your target audience.

By following all these steps, it will take your social media presence to the next level and ensure you maximise as much success as possible.

If you enjoyed reading our top 5 tips, be sure to follow us on our social media platforms LinkedIn, Twitter and Flickr to keep up to date with more helpful guides

Check out our other tips and tricks on Digital Marketing- https://www.apprenticetips.com/category/apprenticeships-uk/digital-industries-apprenticeships/