You may find that you have just finished high school and you are currently looking for another route as you are not going to university. You have landed at the right page as this Digital Marketing Degree Apprenticeship consists of working across various digital channels in order to execute digital marketing strategies. This may be challenging but if you have a plan it be executed efficiently. If you want to have a kick-start in your digital marketing profession and start an apprenticeship now, this is the best place to be, therefore please read along for exciting progression opportunities that we have available for you when completing our level 4 Digital Marketing Degree Apprenticeship
What is Digital Marketing and how do I progress to Level 6?
Digital Marketing is marketing that is implemented through the use of digital channels such as Website Optimisation, Search Engine Optimisation, Social Media, Instgaram Ads, Email Marketing, and much more. This is compared to traditional marketing such as billboards/television marketing therefore, it is vital that we maximise the digital tools that are available in the industry to excel the growth of businesses presence and show the advocacy of a brand.
If the above seems interesting to you, we have progression opportunities as well so you can earn a degree equivalent qualification whilst working as a full-time digital marketing apprentice for your marketing career. The below theory knowledge is essential for you to progress as it shows in your job role you are able to apply theoretical knowledge to real-life digital problems.
To progress you will be working along-side be taught the following modules:
Marketing Concepts & Theories
Business Understanding & Commercial Awareness
Products & Channels
What Skills and knowledge do I require to succeed in a Level 4 Digital Marketing Apprenticeship
Create content for online channels that include CTA (Call To Action)
Lead on digital marketing projects.
Apply marketing mix knowledge to meet customer demands.
Previous Knowledge Required to excel
Multichannel marketing and working with agencies/clients to localise and make changes to content e.g. banners
Content Management System knowledge and the importance of content meta descriptions e.g. SEO, Page descriptions, and site structure + knowing the trends to make a better user journey when purchasing productss.
Job Entry Requirements
Level 2 in Maths & English
Between 4-9 GCSE’s Gradesd between (C-A*)
Previous Marketing/Sale Experience
This is a UK Apprenticeship therefore, you must be living in the UK.
You will earn a Bachelor’s Degree in Digital Marketing
Course Duration: 3 Years
Earn 24,000 a year
Expectations we require for you when completing your Digital Marketing Degree Apprenticeship
We require you to hire a serious candidate that would like to go beyond the normal job role expectations and show off their passion in this field. Further to this, you must be professional in your job profession through data privacy of the company and pay high attention to deadlines when work is due.
If you are interested for this apprenticeship and would like to continue for 3 years for a long term progression, please click this link here and one of our team members will get back to you
If you still need time to think, have a read of what employers are currently looking for in a candidate here
Are you currently doing a digital marketing apprenticeship? Maybe looking to start one in the future or have even completed one? Now you’re wondering how to stand out against everyone else! Read on as this blog will show you the best way to improve your professional qualifications and stand out.
Facebook Blueprints is an amazing opportunity to learn valuable up-to-date information in the digital marketing industry. With a wide range of free courses available to everyone, you can learn the best practices for digital marketing on social platforms, whether it is budgeting for paid campaigns, growing your audience organically, or even how to create engaging ads. While most of these courses are created with being used for mainly Facebook, the knowledge you learn from these courses can be used for any social media platform.
You can take your digital marketing qualifications to the next level and complete the certifications that Facebook offers, however, these do cost money and last for a limited time period.
If you want to find out more about how you can use Facebook Blueprints to improve your digital marketing qualifications, click here.
HubSpot Academy is another amazing opportunity for growing your digital marketing qualifications, home to 100s of free online courses with free certifications too! However, these certifications last for 2 years but can be completed again for free.
While they offer courses on how to use HubSpot as CRM, they also offer a range of digital marketing courses, covering sectors such as SEO, contextual marketing, email marketing & digital marketing basics.
So you have followed the recommendations above and now you’re sitting on a throne of certifications, right? But now you’re wondering how to show them off? Here is ApprenticeTips.com trick to show everyone in the digital marketing industry how qualified you are!
Create a LinkedIn account
LinkedIn is the perfect networking platform to connect with valuable peers and thought leaders in the Digital Marketing Industry. Everyone that you hope to work for or with is already on LinkedIn is building their networks, which is why you need to as well!
Fill out your LinkedIn profile
Now that you are set up on LinkedIn, you should be making sure you have completed your personal profile. This is the perfect opportunity to put all your new qualifications on display, with the sub-section “Licences & Certifications”, you can all of the courses you have completed as well as a document of the certificate.
You can also complete LinkedIn’s Skill assessments, which is essentially another certification awarded by LinkedIn to confirm that you are qualified within the skill you choose.
Start building your network
Your profile is all set up and you’re ready to show how much of an expert you are in the digital marketing industry! Now you just need to find who to show it to.
Join relevant groups in the digital marketing industry, follow hashtags that are relevant too! Use these to not only find useful content to gain from but to find people in the same industry as you and connect with them, comment and like their posts and make yourself stand out in the network.
Congratulations, you should now be on the path to being an expert digital marketer and ready to grow your career path in the digital marketing industry. If you found this article useful then you may find that our other digital marketing blogs are worth a read, click here for more.
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If you’re wondering how to become a self made digital marketing expert, here is the perfect place to start. Read on to find out the best tips and tricks to start a successful digital marketing career.
What is digital marketing?
Digital marketing is how you connect your brand with your customers, normally over the internet.
As more and more of our life becomes digitalised, digital marketing has taken over and there is a large demand for digital marketing everywhere. It is a great time to pick up the skill and take advantage of what digital marketing can do for your brand, or to start a career in digital marketing.
So, now you know what digital marketing is, you may be wondering how exactly to do it. Well, there are lots of new and exciting ways to get your brand out there, but let’s start with the basics.
Read on to find out how to become a self made digital marketing expert.
Types of Digital Marketing
There are many different forms and channels in digital marketing. however it mainly refers to:
Search Engine Optimisation (SEO)
Social Media Marketing
These are the main channels a digital marketer will use to reach their goals. A self made digital marketing expert will have to master all of these areas and more to understand how to grow their brand.
All of these channels have their own individual uses and you will need to learn the proper industry standards and best practices for them.
Getting digital marketing right
The most important part in getting digital marketing right is setting clear and realistic goals. You should start any digital marketing campaign in this way. You may want to get some new leads, or more sales on your website, or you may even just want to generate some brand awareness.
Whatever it is, you should keep a record of your targets and measure your success against them.
How to improve Search Engine Optimisation
Here are five quick ways you can improve your SEO (Search Engine Optimisation):
Publish relevant, useful content
Update your website frequently
Build up your backlinks
Use alt tags on your images
Search engine optimisation is an often overlooked part of growing your brand, however it should not be disregarded. The initial investment of creating content may be high, but it is certainly worth it.
Pay Per Click is just that – you pay advertisers per click you get on an ad. This is most often done through Google.
This is how you set up a PPC campaign in five steps:
Set your goals
Choose an advertiser
Select the keywords you want to bid on
Set up your budgets
Write your advert and create a landing page for it to link to
PPC is a much faster way of seeing your return on investment (ROI), however it can be costly. Just remember to keep your budgets small at first, until you have an idea of what works for you.
Content marketing for beginners
Content marketing is all about finding out what makes your target audience ticks, and using that to attract them to your brand. This may include articles, videos, podcasts, and other media.
Content marketing is not to be confused with SEO. SEO is the process of optimising your web pages to rank higher in the search engines, whereas content marketing is used to reach more people to connect with your brand with the use of content.
As you can see, SEO is more technical, while content marketing is more creative.
Email marketing has been around since the start of the internet, and is still a very effective way of reaching the right audience. Here are some tips for always creating an successful marketing campaigns:
Build your mailing list
Set your goals
Send different email types for different purposes
Segment your audience
Monitor your analytics
Make your opt-in attractive
Always follow up
Create original subject lines
An important thing to be aware of is that sometimes less is more with email marketing. It may be tempting to always send everything to your whole subscriber list, but this will quickly begin to feel spammy and won’t generate the leads you’re looking for.
Instead, personalise and tailor your content for different audience segments and it will be much better received.
It is also important to use the right platform. Research by Statistica shows that the most popular social media platforms in 2021 were:
Most used social media platform (millions)
Facebook – 2,895
YouTube – 2,291
WhatsApp – 2,000
Instagram – 1,393
Facebook Messenger – 1,300
Weixin / WeChat – 1,251
TikTok – 1,000
Douyin – 600
QQ – 591
Sina Weibo – 566
Telegram – 550
Snapchat – 538
Kuaishou – 506
Pinterest – 454
Twitter – 436
Reddit – 430
Quora – 300
Must have digital marketing tools
Some must-have digital marketing tools include:
Keyword research tool – SEMrush
SEO dashboard – yourSEOmarketingreport
Website analytics – Google analytics
Email marketing tool – Campaign monitor
Social media scheduling tool – Loomly
Photo editing tools – Canva or photoshop
Website tool – WordPress
Google data studio
These will help make your life much easier by automating certain tasks, tracking metrics or assist with content creation.
Is digital marketing a good career?
Digital Marketing a great career for anyone who is both creative and analytical.
You’ll have a lot of variation in your job. From creating social media campaigns, to PPC and display advertising, to SEO and the daily running of a website. You’ll never be bored in digital marketing.
It is important to note that you will need good english and maths skills, as the job involves a lot of analysing data and writing content. So, as long as that sounds something you’ll enjoy, digital marketing is definitely for you!
How much money does a digital marketer make?
The salary for an entry-level digital marketer, like a digital marketing assistant can range from £18,000 to £22,000.
Once you are more experienced in digital marketing, you could be earning p to £30,000 a year.
In a more senior management role, you could get up to £40,000 and more.
Level 3 digital marketing apprenticeships
The best way to start a career in digital marketing is to take a digital marketing apprenticeship. This way, you’ll be able to earn and learn, while gaining experience in digital marketing. But what does this mean?
If you take a digital marketing apprenticeship, you won’t have to pay a penny towards your learning costs, as this is covered by the apprenticeship levy. You also will get paid for full-time work while getting extra paid time to work towards your apprenticeship.
Another great thing about a digital marketing apprenticeship is that you’ll get the chance to gain valuable insight, knowledge and experience while you learn. You’ll even get a recognised qualification after you finish!
Level 6 digital marketing apprenticeships
After completing a level 3 digital marketing apprenticeship, you’ll be able to progress onto a level 6 digital marketing apprenticeship, which is actually a degree course. So, you’ll be able to gain a university-level qualification without any student debt.
After completing a level 6 digital marketing apprenticeship, the world will be your oyster, giving you unlimited opportunities for career progression – you will truly be a self made digital marketing expert.
Are you preparing for your dream level 3 digital marketing apprenticeship interview? Want to get a boost ahead of other candidates for the role? Here are the top 5 interview tips for your level 3 digital marketing apprenticeship.
1. Maintain a summary of prior digital marketing experiences
You must make a list of experiences to show off your already
developing digital marketing competencies. Whether that be work experience or a
side hustle, anything to show off that you possess a genuine passion and
interest for the standard. Some good ideas to include could be:
Using social media insights to generate posts
(e.g. Instagram Insights)
Writing a blog about digital marketing topics
Describe how you keep up to date with the latest
Create a website with the intent to rank highly
Overall, you want to get across in your interview that the passion for digital marketing resides in you, you just need that real-world practicality and learning to take your skills and knowledge to the next level!
2. Update your LinkedIn profile and other digital channels
When applying for digital apprenticeships it is more crucial
than ever that you have set up a LinkedIn account and keep it up to date. If
you want to grow your digital marketing connections, an impressive presence on
LinkedIn is a must. Hiring managers across different industries use LinkedIn to
scout talent before interviews. It allows them to personalise questions and
gain a greater insight into an individual’s digital history. So, if you’re not
on there… how are they supposed to find you! Even worse, an account that is not
up to date could leave an employer questioning your professionalism.
It is also vital that you update any other digital channel
where you professionally present yourself. This could be an Instagram account
where you sell products or advertise a service. These are the small differences
to make your future employer believe in your initiative.
3. Prepare using practice questions
If your interview is 30 minutes long, that is approximately 30 minutes of questions. Therefore, it is key that you practice relevant questions. An example of digital marketing questions could be:
What do you like most about digital marketing?
What do you like least about digital marketing?
What digital marketing platforms and software do
What do you think is the biggest challenge in
digital marketing, and how are you addressing it?
What are the most important qualities for a
These types of questions can be practiced by writing answers
down or speaking out loud. However, the most effective way is to practice them
with a family member or friend. Through this method, you can also perfect your
tone of voice and body language to convey confidence.
4. Be aware of key level 3 digital marketing terminology
Research the most used terms in digital marketing and make a list of them. These can be found on level 3 digital marketing assessment plans. Throughout your preparation for the interview learn and memorise what each term means and what connects them to digital marketing. Some examples that could be on that list:
SEM or Search marketing
And there are plenty more! Being able to drop these digital
marketing terms could give you the edge and impress your interviewer.
5. Research the organisation you have applied for a level 3 digital marketing apprenticeship with
Dropping digital marketing terms into answers on your
interview communicates your interest in the standard. However, in addition to
this, you also want to pass on your interest in the organisation you have
applied for. Be sure to research previous successful (and unsuccessful) digital
campaigns that organisation had delivered and follow them on all platforms to
keep up to date with new projects. Not only will this tip show you have done
your research but display willingness to work on digital campaigns such as
Now that you have actioned each of these Interview tips for level 3 digital marketing apprenticeship, you are in a much better position to show off your digital marketing competencies before your interview. But there is one final tip that you should know… relax and be yourself! Remember why you have made it to the interview stage and that they are impressed already, now it is time to impress them even more!
A social media strategy is a plan of action for using your social media platforms as a marketing tool. As a Level 3 Digital Marketing apprentice, being able to create and implement social media strategies is a key factor.
The objectives of any strategy are to increase brand awareness, build brand recognition and create brand loyalty.
The 4 Ps of the Marketing Mix on Social Media
Social media marketing strategies are typically executed by the following four P’s:
Product: What is being sold? Is it a product, service, idea or information?
Place: Where should it be sold? Facebook, Twitter or LinkedIn?
Promotion: How should it be promoted on the platform? E.g. sponsored posts or ads on Instagram
Patience: How long will it take before reach goals are met?
Do’s and Don’ts of Social Media Marketing Strategies
We have gathered a guide listing the best practices, and things to do and to avoid when it comes to social media marketing strategies.
Social media marketing, when done right, can be a powerful tool. But many companies make mistakes in their approach to it. This section explores the common mistakes made by companies when they use social media in their campaigns and how to avoid these things when starting a campaign of your own.
Must Do’s of Social Media Marketing for businesses:
1) Have complete and updated profiles and pages on each platform. The saying “first impressions are everything” certainly rings true on the Internet. People might be meeting the company for the first time via these social media accounts and it’s vital that you depict the company in a positive way from the very start. If you want people to trust what you’re advertising, make sure your profiles are fully-fledged (completed), professional looking and that you upload high quality profile and cover pictures.
2) Post regularly. Make sure to engage with your community at least once or twice a week. Post too sparsely and you risk missing opportunities to drive awareness of your brand, but post too frequently and you might annoy your followers instead!
3) Nurture your followers by interacting with them. It’s important to show your audience that you’re active in social media. Not only active posting content, but also active listening to them, and caring for them. 1-2-1 genuine interactions can increase not only the engagement rate on your posts, but also the number of shares and even reach.
4) Post original content. The content you post must always be owned by you/your company. Not only that, but if it’s too similar and many ways to other content from competitors and other accounts, apart from plagiarism and copyright issues, you will be facing a bored audience who will lose trust. The reason for many people to follow an account is to see what original content they share.
5) Create a content calendar. This will save you tons of time and headaches. You can either use your own spreadsheets, or some more sophisticated ones, such as this HubSpot’s Downloadable Template for Excel.
Things to avoid on Social Media Marketing for businesses:
1) Using automated tools that promote your content and grow your audience. It’s tempting to use tools that do this for you but the problem is that the followers they create for you are not interested in what you have to say and will unfollow after a few days.
2) Posting irrelevant content. Always try to post content on social media platforms which are relevant to your business or industry. If your company is an app development company, don’t talk about how much weight people lost over the past year!
3) Posting uninspiring content without any call-to-action. Often times, marketers just post an image or video without explaining what they want their audience members to do.
Conclusion: Keep the Basics in Mind
As a Level 3 Digital Marketer apprentice, you will find yourself working on social media marketing strategies many times throughout your journey.
It’s important you always keep some basic guidelines in
mind, and stick to them, breaking them only when you know it will work. The rules
are made to be broken, but only with a study and research behind, that supports
those decisions. Ideally, you should stick to the best practices, which have
been proven to work.
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A Digital Marketing apprenticeship is a great way to kickstart your career in the tech industry, and you can find one near you today. Upon completion you will gain a Level 3 qualification, and we have constructed the ultimate guide to acing your apprenticeship portfolio and getting a Distinction grade.
The core components of the Digital Marketing apprenticeship
There are 4 main components to passing your 15 month long Digital Marketing apprenticeship:
The 3 exams – Principles of coding, Marketing principles & Google Analytics Individual Qualification
Your summative portfolio – This will serve as a summary of all the work you have completed throughout your apprenticeship, and provide evidence that you have met a certain list of competencies which we will explore more below
A synoptic project – A 4 day project where you receive a marketing brief and work to complete it to display the knowledge you have gained over the course of the apprenticeship
The end point assessment – An interview with a governing body to discuss what you have worked on over the past 15 months
In this article we will explore the portfolio component of the apprenticeship and teach you how to produce it to the highest standard.
What is the summative portfolio?
The summative portfolio is a way for you to document all the amazing work you do throughout your apprenticeship, and plays a big part in the grade you receive. In the Digital Marketing apprenticeship there are 19 competencies you have to provide evidence for in your portfolio, across 3 different criteria:
Written communication – applies a good level of written communication skills for a range of audiences and digital platforms and with regard to the sensitivity of communication
Research – analyses and contributes information on the digital environment to inform short and long term digital communications strategies and campaigns
Technologies – recommends and applies effective, secure and appropriate solution using a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives
Data – reviews, monitors and analyses online activity and provides recommendations and insights to others
Customer service – responds efficiently to enquiries using online and social media platforms
Problem solving – applies structured techniques to problem solving, and analyses problems and resolves issues across a variety of digital platforms
Analysis – understands and creates basic analytical dashboards using appropriate digital tools
Implementation – builds and implements digital campaigns across a variety of digital media platforms
Specialist areas – search marketing, search engine optimisation and Pay-Per-Click, email marketing, web analytics and metrics, mobile apps
Digital Tools – uses digital tools effectively
Digital Analytics – measures and evaluates the success of digital marketing activities
Interprets and follows – latest developments in digital media technologies and trends, marketing briefs and plans, company defined ‘customer standards’ or industry good practice for marketing company, team or client approaches to continuous integration
Operate – can operate effectively in their own business, their customers’ and the industry’s environments
Demonstrating skills – can demonstrate the full range of skills, knowledge and behaviours required to fulfil their job role
Business objectives – can demonstrate how they contribute to the wider business objectives and show an understanding of the wider business environments
Creative and logical thinking skills – can demonstrate the ability to use both logical and creative thinking skills when undertaking work tasks, recognising and applying techniques from both
Problem solving – can show that they recognise problems inherent in, or emerging during, work tasks and can tackle them effectively
The With Whom
Managing relationships -apprentices can manage relationships with work colleagues, including those in more senior roles, customers/clients and other stakeholders, internal or external and as appropriate to their roles, so as to gain their confidence, keep them involved and maintain their support for the task/project in hand. Apprentices can establish and maintain productive working relationships, and can use a range of different techniques for doing so
Communication – apprentices can communicate effectively with a range of people at work, one-to-one and in groups, in different situations and using a variety of methods. apprentices can demonstrate various methods of communication, with an understanding of the strengths, weaknesses and limitations of these
Advice for creating a Distinction summative portfolio
In order to maximise your chances of getting a top grade in your Digital Marketing apprenticeship, we have put together our top tips for creating a great portfolio:
Screenshot your evidence from the beginning – This one is the most important! Make sure you screenshot your work as you progress with the projects you are working on so that when it comes to the assessment, it is easy to see where you have hit the competencies
Keep your formatting consistent – To make the portfolio readable, try to stick to a consistent format throughout
Write as much as you can – The more detail the better in this instance, it is your time to shine so make sure you include all the work you have done
Add in 20% projects – If you have any projects outside of your core work you can include these too – they may help you hit a competency you are otherwise missing
Work on it over time – The portfolio is something you should be adding to throughout the course of the apprenticeship, and not at the very last minute – being consistent will save you stress in the future
A portfolio is not only a great way to demonstrate the work you have done in your end point assessment, it can also be used to show future employers the impact you have had on the business you work for – try to make it as reflective of your great work as possible.
If you would like to learn more about Digital Marketing, check out our other articles here.
Social media has changed the game within the digital marketing industry. With new platforms such as TikTok breaking through all the time, it’s almost impossible to avoid and is one that needs incorporating into all digital marketing strategies. Did you know out of all adults with internet access, 71% use social media and worldwide there are 4.66 billion users. So the question is, how can you stand out and really become successful on social media?
One of the key areas for social success is consistency. Posting daily or on a frequent basis has been proven to be favoured by social algothrims meaning you will show up to potential customers organically without the need for paid campaigns. Being consistent also allows your audience to recognise your brand and will improve your reach and engagement rates. Stick to your niche, post regularly and the results will follow.
Reaching Target Audience
Whilst large numbers and views look appealing, are these actual potential customers? Views are one thing and engagement is another. Set yourself a goal, what do you want to achieve from social media? Try some A/B testing to see how your target audience reacts. Post what your target audience wants and are asking. A great tool for this is answerthepublic.
No one on social media wants to see pushy sales posts, there is enough of that in people’s inbox. Your audience are not buying a product/service, they are buying into a team, a brand, real people. Use social media as an opportunity to engage with customers, show what you are about and what you stand for. Product content that your audience will find engaging. Share what you do and why you do it. This creates a sense of brand loyalty from your audience and in the long run, will benefit you much more by converting them into life long customers.
Choosing the Right Platforms
In the current modern day, there are so many social media platforms and whilst you may think posting on all of them is the best option, it sometimes isn’t! This relates back to reaching your target audience. Before setting a social strategy, you need to set some goals, what do you want to achieve. You then need to decide which platforms will help you get there and put your time and focus into those. Quality content over quantity is sometimes the way forward. No matter how hard you try, on certain platforms, the engagement for you is just not there. For example, since lockdown TikTok has blown up, however, did you know the target audience on TikTok is actually 16-24 whereas Facebook is 25-34 years.
Keeping up to Date
Social media is everchanging, new platforms come and go. For example, in 2017 TikTok has 65 million users, in 2020 this grew to 700 million. Digital change is happening every day and social media is extremely fast pace. Keeping up with different trends, platforms and content is key to maintaining and growing your engagement rate. The internet and platforms are so oversaturated that if you do not stay up to date with trends, you will lose the opportunity to build a relationship and connect with your target audience.
By following all these steps, it will take your social media presence to the next level and ensure you maximise as much success as possible.
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