Achieve your DREAM marketing role with a top company through an apprenticeship!

Do you want to work for Google, Meta or another top company and don’t fancy University? You’ve come to the right place!

What is a Digital Marketing Apprenticeship?

An apprenticeship is a paid job where the employee learns and gains valuable experiences. Alongside on-the-job training, apprentices spend at least 20% of their working hours completing classroom-based learning with a college, university or training provider which leads to a nationally recognised qualification.

You will complete a Level 3 Digital Marketing course, which consists of a portfolio showcasing all the work and projects you work on. You will also also take exams on the fundamentals of digital marketing and coding, but don’t worry, you will be fully prepared for your exams thanks to the amazing 1:1 training of your personal coach and through group coaching sessions, bootcamps and webinars.

So, you are getting real world marketing experience at some of the best companies in the world, learning new skills and being paid to do it! 

You’ll have no University debt and a great CV at the end of your apprenticeship – sounds great right!

Digital Marketing – What exactly is this?

Digital marketing encompasses all of your marketing activities that take place online. Its influence to engage customers grows every year as more people use the internet to browse, connect and buy.

According to recent studies, the number of people using the internet is 4.95 billion. That’s nearly 63 percent of the world’s population! The increase in mobile use also continues, as 5.31 billion people now use their phones to access the internet.  
That’s a lot of potential customers to reach online and it’s the job of digital marketers to devise and execute digital campaigns that do just that.
This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

This is what your role could look like:

You could be placed in a variety of marketing roles – from Sales and Data Analysts to a Social Media and Product Marketer.
You will work closely with your guide (mentor) in your team and your line manager. You will work collaboratively on campaigns, strategic planning, content creation and execution – developing skills such as communication, presenting, project management, working with stakeholders and more.

By the end of your apprenticeship you will have all the skills required to excel in any role within the marketing industry!

Why should you do a Digital Marketing Apprenticeship?

1. No debt and no need for student loans

With the cost of university increasing each year many are looking for alternative routes to secure their dream roles. An apprenticeship is the perfect alternative. Your employer and the Government pay for your tuition expenses, so you don’t need to take out a student loan. Some apprenticeship programs even offer a relocation bonus if you have to move for your program – pretty great right!

2. On the job experience and therefore more employable

Unlike University, where you sit in a lecture hall and learn skills from someone standing at the front of a class, doing this apprenticeship you will be in the office at your place of work and you can apply what you learn from the apprenticeship straightaway in the workplace. You can collaborate with your team, network, socialise and get exposure to incredible real world marketing opportunities. 

Because you’ll be learning on-the-job with your employer, you’ll gain lots of experience to enhance your CV whilst studying for your level 3 apprenticeship. This gives you an advantage over University graduates from full-time courses, who wouldn’t have had as many opportunities to use what they learnt in the workplace.

3. 1:1 Coaching and Support

You will have the amazing benefit of a 1:1 personal coach who will be with you every step of the way throughout the entire duration of your apprenticeship, from both the training provider and your employer. You’ll also get access to the apprenticeship provider’s student support services and online community network.

Don’t miss out on securing your dream role and kickstarting your digital marketing career – follow us on social media to stay up to date on all upcoming apprenticeship programs. Join our community, ask questions and take the next step to a new career!

Click Here to learn more about Digital Marketing apprenticeships here.

Keyword Match Types For Digital Marketers

Google ads background photo

You’ve almost certainly heard of Google Ads. After all, it’s why you’ve come. However, you may be perplexed as to how Google Ads generates customers for your company and how exactly do they work. Google Ads is a paid ad platform that falls within the pay-per-click (PPC) marketing channel, in which advertisers pay per click or per impression (CPM) on an ad. This guide will explain the different keyword match types digital marketers utilise to reach their goals.

Keyword match types

Keywords are words or phrases that are used to match advertisements to the terms that people are searching for. These ads are found at the top and bottom of SERPs. The keyword match types specify how closely the term must match the user’s search query for the ad to be considered for the auction. You may utilise broad match to offer your ad to a broader range of user searches, or exact match to target specific user searches. You can choose a broad match, phrase match, or exact match for your keyword match type when designing a text ad in your PPC campaign. Each form of match type in your Google Ads account has its own set of benefits and drawbacks.

Broad match

While Googles machine learning and Algorithms have got smarter, broad match provides the least amount of restriction, matching your ads with a wide variety of search terms. When you choose broad match, your ad will show up whenever a user’s search query contains any word from your key phrase, regardless of the sequence. If you use broad match on “wedding guest dress,” for example, your ad may appear when someone searches “occasion dress,” “wedding outfits,” or “jumpsuits for weddings.” Google may also use synonyms to match your ad to searches such as matching “sundresses” to the keyword “summer dresses”

The broad match type is a great way to drive traffic however you should keep a close eye on your search terms report as costs can rise quickly.

Phrase match

Phrase match gives you a little more control than broad match but not as much as exact match; your ad will only appear if someone searches for your key phrase exactly as you typed it, even if there is other text before or after it. There has also been a recent adjustment, with broad match modifier being deleted and phrase match being simplified by merging phrase match’s control with broad match modifier’s wider reach. If you select phrase match on “summer dresses,” your ad can show up when someone searches for “mini summer dresses” or “summer dresses.”

Exact match

Exact match is the last of the three match types and thus provides the most control. It has evolved over the last few years and has become smarter in matching user internet. Previously, if you were bidding on the term “black maxi dress” it would only match that specific term and not a search like “formal black maxi dress”. Now the algorithm allows for plurals and variations of the keyword. Exact math can help with keeping conversions and ROI high due to a closer search intent but can have less traffic.

Person using google on laptop.

Negative keywords

Unfortunately, most campaigns end up spending more money on search terms that do not convert than we intended. Negative keywords use the same three match types as positive keywords. The big distinction is that if you want to eliminate a keyword, you must include all synonyms and nearby variations. By tightening up ad groups and campaigns with negative keywords, you can significantly enhance CTR and conversion rates and improve your paid search strategy.

Conclusion

Google Ads should be a component of your paid strategy because of its reach and authority. Start with doing your keyword research by using tools such as keywordtool.io and Google trends and test different keywords match types and strategies to find what works best for your business.

If you found this article useful, click here for more digital marketing guides and blogs.

How Canva Can Help You Shine As A Level 3 Digital Marketing Apprentice

Level 3 Digital Marketing Apprentice

Introduction

Learn more about our favourite marketing tool Canva, and how it can help you shine as a Level 3 Digital Marketing Apprentice.

Like many occupations, Digital marketing is, well… Digital. We’re almost certain you’ve seen a plethora of advertisements for various task management services, designed to streamline workflow within a digital environment. Asana, Microsoft Teams and Google Meet are examples of these services. These platforms excel at what they do due to the need of a stable method of communication and task management within a digital organisation.

It’s safe to say, demand for these platforms has increased dramatically in the past 15 months, with the current times having a huge effect on everyone’s working situation. Infact, Microsoft teams alone saw a 50% increase in daily users in the first 6 months of the global pandemic, most likely due to the large percentage of employees working remotely.


Using Canva As A Level 3 Digital Marketing Apprentice

With over 30 million active monthly users, Canva is a well established, industry standard web tool primarily used for content creation and digital marketing strategies. It’s been made even more accessible recently with the addition of a downloadable app version I can access from my desktop and mobile device. 

Used to create social media graphics, presentations, printable documents, animated and other visual content, Canva offers users a platform for marketers to create digital content easily with in-built assistance.

Because of its unrivalled ease of use and low stress, this is a perfect tool for learners, as well as professionals.


What Is Canva Pro?

“It is essential to have good tools, but it also essential that the tools are used in the right way” – Wallace D. Wattles

Digital tools are absolutely vital for a level 3 digital marketing apprentice, and professionals. One of the most popular has unquestionably been Canva Pro, a digital marketing tool used by new and established businesses as an alternative to heavy, expensive software with a much higher skill ceiling.

Canva Pro is the paid-subscription version of Canva, which brings a number of additions at a reasonable price of £99 per year, including:

  • 75+ million premium stock photos, videos, audio and graphics
  • 420,000+ free templates with new designs daily
  • Create 1 Brand Kit and upload your own fonts and logos
  • Unlimited use of Background Remover
  • Resize designs infinitely with Magic Resize
  • Save designs as templates for your team to use
  • 100GB of cloud storage
  • Schedule social media content to 7 platforms
Digital Marketing Apprentice

Top 5 Uses For Canva Pro


75+ million premium stock photos, videos, audio and graphics

Finding the right stock photo for a project can be a time consuming and sometimes pricey investment, however with Canva Pro’s large bank of stock images, you’ll be able to find the perfect image, 100% of the time. By entering simple keywords into the search bar, you can find exactly what you’re looking for all in one location.


Unlimited use of Background Remover

Want to be able to remove an entire background from an image? Well Canva gives you the option to do that with 1 click…pretty good right? Well Canva Pro removes the limit cap on this function, allowing you to remove as many backgrounds as I want!


Upload your own fonts

A disadvantage about the regular Canva compared to Canva Pro, is the inability to upload user fonts. This can be particularly problematic when a client has specifically requested a font for a piece of marketing, ruling Canva out of the question as a resource tool. Canva Pro removes this issue by allowing users to create a Brand Kit, adding logos and fonts to the application without restriction.


Instagram Stories

With 1 billion monthly Instagram users and over 500 million daily story users, engagement has never been more important on the platform. With the sheer amount of traffic, incorporating stories into your strategy is a great way to advertise to consumers, and take up all that screen space. Stories aren’t the easiest thing to design, that’s where Canva comes in. With tons of story templates you’ll be able to harness this digital tool to save me time, and create relevant content.


Content Planner

Exclusive to Canva Pro and Canva Enterprise, introduced in 2021 is the content planner feature. If you’re familiar with content planners such as Buffer and Hootsuite, then this feature needs no explanation. However if you’re not familiar, we will provide an explanation here at ApprenticeTips.

This feature turns Canva from a tool which focuses on content curation, into a platform capable of publishing content directly to social media accounts from the application. By simply linking an account to the right project folder, with a few simple clicks we can add images to a calendar, picking and choosing the dates and times for our freshly created content to be published out to the world wide web. 


Conclusion

If you’re an aspiring or professional digital marketer, I advise this tool over many of the others. It combines versatility with ease of use, removing the stigma that good visual content can’t be achieved without heavy duty software. While Canva is a free to use application, the amount of assists and benefits the Pro Subscription brings will certainly help you shine as an apprentice!

To learn more about the Level 3 Digtial Marketing Apprentice course in its entirety, click this link.


To discover more about Canva Pro, you can visit the website here.

Not what you were looking for? We at ApprenticeTips publish regular blogs about tools and best practices for learners. We also offer training programs and apprenticeships from a huge library of options, including the level 3 digital marketing apprentice.

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