How to become a self made digital marketing expert

Person using the internet to become a self made digital marketing expert

If you’re wondering how to become a self made digital marketing expert, here is the perfect place to start. Read on to find out the best tips and tricks to start a successful digital marketing career.

What is digital marketing?

Digital marketing is how you connect your brand with your customers, normally over the internet.

As more and more of our life becomes digitalised, digital marketing has taken over and there is a large demand for digital marketing everywhere. It is a great time to pick up the skill and take advantage of what digital marketing can do for your brand, or to start a career in digital marketing.

So, now you know what digital marketing is, you may be wondering how exactly to do it. Well, there are lots of new and exciting ways to get your brand out there, but let’s start with the basics.

Read on to find out how to become a self made digital marketing expert.

Types of Digital Marketing

There are many different forms and channels in digital marketing. however it mainly refers to:

  • Search Engine Optimisation (SEO)
  • Pay-Per-Click (PPC)
  • Content Marketing
  • Email Marketing
  • Social Media Marketing

These are the main channels a digital marketer will use to reach their goals. A self made digital marketing expert will have to master all of these areas and more to understand how to grow their brand.

All of these channels have their own individual uses and you will need to learn the proper industry standards and best practices for them.

Getting digital marketing right

The most important part in getting digital marketing right is setting clear and realistic goals. You should start any digital marketing campaign in this way. You may want to get some new leads, or more sales on your website, or you may even just want to generate some brand awareness.

Whatever it is, you should keep a record of your targets and measure your success against them.

How to improve Search Engine Optimisation

Here are five quick ways you can improve your SEO (Search Engine Optimisation):

  1. Publish relevant, useful content
  2. Update your website frequently
  3. Optimise metadata
  4. Build up your backlinks
  5. Use alt tags on your images

Search engine optimisation is an often overlooked part of growing your brand, however it should not be disregarded. The initial investment of creating content may be high, but it is certainly worth it.

Here are 5 ways to generate more website traffic.

How to use Pay Per Click

Pay Per Click is just that – you pay advertisers per click you get on an ad. This is most often done through Google.

This is how you set up a PPC campaign in five steps:

  1. Set your goals
  2. Choose an advertiser
  3. Select the keywords you want to bid on
  4. Set up your budgets
  5. Write your advert and create a landing page for it to link to

PPC is a much faster way of seeing your return on investment (ROI), however it can be costly. Just remember to keep your budgets small at first, until you have an idea of what works for you.

Content marketing for beginners

Content marketing is all about finding out what makes your target audience ticks, and using that to attract them to your brand. This may include articles, videos, podcasts, and other media.

Content marketing is not to be confused with SEO. SEO is the process of optimising your web pages to rank higher in the search engines, whereas content marketing is used to reach more people to connect with your brand with the use of content.

As you can see, SEO is more technical, while content marketing is more creative.

Here are 7 ways to generate more website traffic.

How to up an email marketing campaign

Email marketing has been around since the start of the internet, and is still a very effective way of reaching the right audience. Here are some tips for always creating an successful marketing campaigns:

  1. Build your mailing list
  2. Set your goals
  3. Send different email types for different purposes
  4. Segment your audience
  5. Monitor your analytics
  6. Make your opt-in attractive
  7. Always follow up
  8. Create original subject lines

An important thing to be aware of is that sometimes less is more with email marketing. It may be tempting to always send everything to your whole subscriber list, but this will quickly begin to feel spammy and won’t generate the leads you’re looking for.

Instead, personalise and tailor your content for different audience segments and it will be much better received.

Here are 5 free email marketing tools to create effective campains in 2022.

How to launch a successful social media campaign

Now it is time to launch your first social media campaign. Follow these simple steps to never fall short again.

  1. Research your competition
  2. Decide on your strategy and change it if you need to
  3. Use different types of content within a campaign
  4. Use a mix of promotional and informative content
  5. Find out what’s trending
  6. Make your content stand out
  7. Create a social media schedule

Social media is a great tool to use as a digital marketer. You have the option to set up either paid or organic campaigns, suited to any budget. But which platform should you choose?

Find out more ways to make your social media campaigns successful.

Pie chart of social media for digital marketers

Pie chart of social media

It is also important to use the right platform. Research by Statistica shows that the most popular social media platforms in 2021 were:

Most used social media platform (millions)

  1. Facebook – 2,895
  2. YouTube – 2,291
  3. WhatsApp –  2,000
  4. Instagram – 1,393
  5. Facebook Messenger – 1,300
  6. Weixin / WeChat – 1,251
  7. TikTok – 1,000
  8. Douyin – 600
  9. QQ – 591
  10. Sina Weibo – 566
  11. Telegram – 550
  12. Snapchat – 538
  13. Kuaishou – 506
  14. Pinterest – 454
  15. Twitter – 436
  16. Reddit – 430
  17. Quora – 300

Must have digital marketing tools

  • Some must-have digital marketing tools include:
  • Keyword research tool – SEMrush
  • SEO dashboard  – yourSEOmarketingreport
  • Website analytics – Google analytics
  • Email marketing tool – Campaign monitor
  • Social media scheduling tool – Loomly
  • Photo editing tools – Canva or photoshop 
  • Website tool – WordPress
  • Google data studio

These will help make your life much easier by automating certain tasks, tracking metrics or assist with content creation.

Is digital marketing a good career?

Digital Marketing a great career for anyone who is both creative and analytical.

You’ll have a lot of variation in your job. From creating social media campaigns, to PPC and display advertising, to SEO and the daily running of a website. You’ll never be bored in digital marketing.

It is important to note that you will need good english and maths skills, as the job involves a lot of analysing data and writing content. So, as long as that sounds something you’ll enjoy, digital marketing is definitely for you!

How much money does a digital marketer make?

The salary for an entry-level digital marketer, like a digital marketing assistant can range from £18,000 to £22,000.

Once you are more experienced in digital marketing, you could be earning p to £30,000 a year.

In a more senior management role, you could get up to £40,000 and more.

Level 3 digital marketing apprenticeships

The best way to start a career in digital marketing is to take a digital marketing apprenticeship. This way, you’ll be able to earn and learn, while gaining experience in digital marketing. But what does this mean?

If you take a digital marketing apprenticeship, you won’t have to pay a penny towards your learning costs, as this is covered by the apprenticeship levy. You also will get paid for full-time work while getting extra paid time to work towards your apprenticeship.

Another great thing about a digital marketing apprenticeship is that you’ll get the chance to gain valuable insight, knowledge and experience while you learn. You’ll even get a recognised qualification after you finish!

Level 6 digital marketing apprenticeships

After completing a level 3 digital marketing apprenticeship, you’ll be able to progress onto a level 6 digital marketing apprenticeship, which is actually a degree course. So, you’ll be able to gain a university-level qualification without any student debt.

After completing a level 6 digital marketing apprenticeship, the world will be your oyster, giving you unlimited opportunities for career progression – you will truly be a self made digital marketing expert.

Facebook Marketing Essentials: For Digital Marketing Apprentices

Facebook Marketing can be a powerful tool

Is Facebook the best platform for social media marketing? Is Facebook the right social media marketing platform for my employer? Should I setup a Facebook page for my business or focus elsewhere? If you are just starting your digital marketing apprenticeship, are new to social media marketing or haven’t used Facebook before, these sorts of questions are completely understandable.

Facebook is Complex

There is a lot to Facebook these days, and there are a lot of social media platforms out there too, so it can be difficult to know where to start.

There are lots of social media platforms for digital marketing apprentices to choose from.
When you’re starting your digital marketing apprenticeship it can be tricky deciding what social media platform to start marketing on.

But don’t worry, are here to help: in this article I give you an overview of Facebook as a social media marketing platform and explain why Facebook might be the perfect platform for your business or why you may want to focus your social media activity elsewhere during your digital marketing apprenticeship.

Decide Your Target Audience

Sound good? I hope so! But before we go any further I’d highly recommend taking some time to make sure you can answer one very important question:

Who exactly am I trying to reach with my social media marketing?

Or to put it another way: who are my target audience?

Before you can decide if Facebook is right for your business you need to be able to answer this question in detail.

As a starting point you need to know the following about your target audience:

  1. Age: how old are your target audience?
  2. Location: where are they located? Are they near me or are they all across the UK?
  3. Interests: what do my target audience care about or enjoy doing?

Answered those questions? Good! That’s enough prep work. Let’s get on to the good stuff: read on to find out more about Facebook and its pros and cons

Facebook: Overview

Facebook may not be the newest, flashiest social media platform on the block anymore, but it is still one of the largest in the UK, with 37 million users, and is the second most used social media platform in the UK.

It’s hard to summarise Facebook in a single sentence, as there’s so much to the platform these days, but in a nutshell the platform allows users to connect with family and friends, businesses, public figures and groups of likeminded individuals in public, and in private.

The central hub for all of this activity is the Facebook newsfeed. Essentially this a carefully curated stream of content from people you follow, brands you are interested in and advertises who have paid to appear on your feed.

Facebook: the pros

  • You can post a variety of content:

The platform allows you to post lots of different types of content – long articles, short articles, pictures, links, video, polls, live streams, stories etc. – and there’s lots of tools within Facebook to help you create this content.

Having lots of flexibility around what you can post and free tools to help you make posts is very helpful when you are starting out with social media marketing as it be can be challenge to keep finding and creating content week in, week out.

  • Ad targeting:

Facebook’s ad targeting options are “unparalleled” according to one marketing expert. Digital marketers are able to target ads at Facebook users based on their location, age, gender, interests and much more.

For example, a clothes shop that sells clothes to women in their 20’s/30’s could target an ad about their new summer range to women aged 24-34 in a five mile radius of the store, who are interested in their brand’s Facebook page or their key competitor’s Facebook page.

For many businesses the ability to target ads at a specific group of people, at scale and relatively cheaply is an enticing prospect.

I’d highly recommend discussing this feature with your employer if you’re weighing up if Facebook is suitable for their business.

Facebook is very good at targeting customers
Facebook gives you lots of targeting options when you run ads. The platform can be a very effective at targeting your key customers.

Instagram is another popular social media platform that is also owned by Facebook. If you create a Facebook page you’ll also have the opportunity to target ads at Instagram users, even if you don’t have an Instagram account yourself.

There is also quite a bit of cross over between the two platforms. Image posts that do perform well on Facebook will probably perform well on Instagram too, for example.

If you do decide to setup an Instagram account for your business, it is also easy to link your Facebook and Instagram pages and to set up time saving processes like posting to Facebook and Instagram at the same time.

Facebook: the cons

  • Young people prefer other platforms:

US teenagers prefer other platforms over Facebook, and it is probably reasonable to assume something similar is happening in the UK too.

The Facebook user demographic data we have for the UK includes Instagram and Facebook Messenger users too, but this data shows that there are more people on these platform ages 25-34, 35-44 and 45-54 than 18-24 year olds.

  • Better platforms available to reach other businesses

LinkedIn has around 28 million users in the UK. This is much less than Facebook’s 37 million. However, when you consider that LinkedIn is a more specialist social media platform that is primarily a place to discuss business matters, this is still a large audience.

If your target audience is primarily other businesses or business professionals you may be better off focussing your social media marketing efforts on LinkedIn.

  • Privacy/data concerns:

Over recent years Facebook has been the subject of various data breaches, and scandals. The most high profile of which was the Cambridge Analytica scandal.

Summing Up: is Facebook right for my business?

There’s far more to the Facebook than this one article can possibly convey, obviously, but hopefully this article has given you a clearer of idea of Facebook as a platform and its good and bad points.


If you’ve got questions about Facebook or other digital marketing apprenticeship topics don’t hesitate to get in touch with us on Twitter or on LinkedIn.

And press here to find out more about what else you cover in a digital marketing apprenticeship.