5 reasons why a career in Digital Marketing is the future

Are you thinking of kickstarting your career in the ever growing world of Digital Marketing? Here is a list of 8 reasons why a career in Digital Marketing is the future

1. It’s a rapidly growing industry

Digital Marketing is one of the fastest growing industries as the world becomes more and more digital. Since the pandemic customers are spending more time and resources on owned-media channels such as websites, mobile apps, and customer-service channel.

2. Salaries are above national average

As seen on Indeed, a standard Digital Marketing salary starts at £22,000-£25,000 for post grads/apprentices. This is higher than the national average wage making it more inviting than other industries. With a few years’ experience, you can expect to earn in the region of £28,000!

3. It allows you to express your creative side

Creativity is actually one of the most important aspects of an organization’s marketing efforts! A creative mind can help build up ideas that are not only effective but also refreshing. A creative mind is what separates a good marketer from a great marketer and creates a competitive advantage.

4. It’s a very social industry

A career in Digital Marketing not only allows you to develop your technical and creative skills, but also, your social and collaborative skills. There are a lot of events and networking opportunities for Digital Marketers. Communication is key when it comes to clients and media owners as a strong network will lead to successful marketing schemes.

5. There is a wide variety of roles within the industry

If you are interested in Digital Marketing but are unsure on what role to go into, there are plenty of exciting and intriguing roles that you could pick from. Some of these roles are:

  • Digital marketing project manager.
  • Digital marketing strategist.
  • Social media manager.
  • Content writer/creator.
  • SEO specialist.
  • PPC specialist.
  • Graphic designer

Digital Marketing Apprenticeships – No Degree

Digital marketing

Start Your Career In Digital Marketing Without A Degree 

Have you been looking for a path within digital marketing but worried that you may have to go to university? Well here is information on how you can break into the digital marketing industry without a degree with tips directly from ApprenticeTips.

Digital Marketing Level 3 Apprenticeship

Firstly, let’s define what exactly is digital marketing. Digital marketing predominantly focuses on promoting brands to connect these brands with potential customers using digital platforms such as the internet and social media. This may sound very technical and almost impossible without going to university, right? However, there are now ways that you can learn the technical skills and knowledge needed to break into digital marketing while getting paid too! A Level 3 Digital Marketing apprenticeship is the path to take if this sounds fitting for you! With a level 3 digital marketing apprenticeship, you will learn directly from digital marketing specialists and specialised digital marketing mentors from your training provider to help guide you through the apprenticeship. You can also receive life-changing opportunities to advance into your career while earning a salary wage!

As mentioned before, digital marketing predominantly focuses on promoting brands to connect with customers to encourage them to use or purchase your services or products. Therefore it is pivotal that you understand the customer lifecycle journey. This is a topic that you will learn within your digital marketing apprenticeship, so read on for a head start!

The customer lifecycle journey refers to what stage a customer is at once a customer has a need or curiosity within the buying process of this product or service. This helps to understand the most efficient digital marketing strategy you can use to achieve a sale.


The first stage within the customer lifecycle includes reaching. This is when a customer identifies that they have a need or interest which will cause them to browse for a product or service. This is the brand’s opportunity to bring awareness to the customer that your brand, products, and services exist so that they can opt to interact with your brand! Here you can reach brands through a variety of digital marketing strategies, such as conducting a paid social campaign, or through optimising your website well enough to reach the customer.


This is when the customer has been made aware of your brand and you now have their interest. Although this sounds exciting, you must have very compelling and clear content. It is that you are advertising so that you win over their interest as they are not 100% certain just yet that they would like to purchase your product or service. Here, you must ensure that you stand out from your competition so that customers can opt for your brand!


Here you have convinced the customer to purchase or use your services as they transition from considering purchasing from your brand, to actively purchasing from your brand. You must ensure that it is easy for them to do so so that this can be a returning customer!


Here, you want to ensure that you are doing everything that you can to maintain a relationship with your customers! You can use techniques such as upselling, cross selling and discounts to returning customers to entice them to continue to purchase from you. 


This is where all companies and brands desire to be. This is where your customers now become advocates for your brand and are now more likely to refer your services to friends and family.

And just like that, you have learned some fundamentals that you must know to excel in your Level 3 Digital Marketing Apprenticeship! You can find more information regarding digital marketing apprenticeships here.

Your Guide to Becoming a Digital Marketer Without a Degree.

If you have wanted to join the fast-paced world of media and advertising but want to know if there are other pathways beyond university, you are not alone.

The Level 3 Digital Marketing Apprenticeship offers candidates a pathway to entering the media industry. You will be able to gain proficiency as you learn on the job with support from course materials and mentors.

Digital Marketing involves the promotion of products and services through a variety of multimedia channels to reach users through mobile technology. Digital Marketers work to inflate sales and brand knowledge, whether it be for their particular business or as part of an agency outsourced to multiple clients. They define the media and advertising profession and are part of the ever-growing industry.

Digital Marketing is typically broken down into three areas of specialization: Search Marketing, Social Marketing & Programmatic/Display. Level 3 Digital Marketers will gain skills on all 3 marketing professions before being able to specialise in their preferred channel.

As a Digital Marketer you will be responsible for the setting up and optimisation of campaigns on various platforms, ranging from Google Ads for search marketing, Meta and TikTok for social and Dv360 for programmatic.

Digital Marketers need to possess strong attention to detail as they are responsible for launching campaign’s supported by large amounts of media budget. Day to day responsibilities vary between employers and between self-marketing and agency teams.

Level 3 Digital Marketer Candidates will explore both organic and paid forms of digital marketing, ranging from Search Engine Optimisation (SEO) and upkeeping organic content on site and social media to launching and optimising paid campaigns on platform.
They will gain proficiency on paid media platforms and will learn how to track campaign performance and infer optimisations to ensure their businesses target audience are being reached maximally with minimum cost.

Digital Marketing teams typically consist of professionals who specialise in particular channels. As a digital marketer you will work alongside your team to maximise your multi-channel campaign strategy. You will be expected to collaborate with IT specialists within the analytics and ad operation teams to ensure the tracking of user metrics and campaign performance.

Digital Marketers require an analytical mind to be able to learn from past campaign performance and improve for future activity. Within an agency you will collaborate with one, or multiple clients, and will be liaising with clients in providing campaign performance reports, post campaign analysis’s, handling financing and giving input towards content direction.

The role of a digital marketer is ever-changing and fast paced. It is consistently exciting and offers beneficial challenge and experience to grow.

Find out more below on how to apply to join the Level 3 Digital Marketer Apprenticeship.

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Top Tips: for a Newbie Digital Marketing Apprentice

So I hear you’ve started your new job as a digital marketing apprentice. It can all be a bit daunting right? Well fear not because I’m here to help! Here are my top tips for success in your digital marketing apprentice role! Read on to find out more about how you can achieve your full potential throughout your apprenticeship.


I know it’s not as easy as it sounds, but when it comes to confidence, the best advice I can give is fake it till you make it! Confidence in the workplace and in the work you do will help you tremendously throughout your apprenticeship. Not only will you impress your employer but confidence will also show in the work that you put out, meaning overall you’ll always produce better quality work when you’re confident.

Research & keep up with trends!

Keeping up trends within the digital marketing industry is so so important! Digital marketing is an industry that’s always changing and evolving so keeping up to date will always benefit you. Remember knowledge is your best tool so learning as much as you can will benefit you not only in your apprenticeship but in your long term career.

Don’t be afraid of making mistakes!

As the saying goes we learn from our mistakes! So if you never made any you’d rarely ever learn! Don’t be afraid, if you make a mistake do all you can to fix it, and more importantly COMMUNICATE with your manger and your team and they’ll also be able to help you and aid you with whatever mistake you’ve made. Doing something repeatedly is the best way to learn and making mistakes allows you to do that, so they’re really not all bad and nothing to be afraid of.


As we’ve just mentioned communication is so important when making mistakes or errors. But not is it important then but it’s important all the time. An apprenticeship is all about learning and communication is the number one way to do that! You’re new so asking questions and communicating regularly with your team and your manager is not taboo. Ask as many questions as you need, and communicate if you’re ever feeling stuck or not quite sure on task. It’s okay to ask questions and to communicate with your team, in fact it’ll be your number one aid throughout your apprenticeship so USE IT!


Last but definitely not least, HAVE FUN! Enjoy yourself, get to know people, learn new things and more! Attend those socials and interact with your team. What’s a job if you’re not having fun? Miserable, that’s what, and of course that’s not what we want, so get yourself out there, step out of comfort zone and make sure you’re having fun every step of the way. Trust me you won’t regret it.

I hope this was helpful for you! Enjoy your apprenticeship and best of luck for the future!

Reasons to do a Digital Marketing Apprenticeship

The need for digital marketing has never been greater! Companies are always on the lookout for the next employee who will help them become the most sought-after.

Digital marketing

Most people just think of a digital marketer as someone who just manages social media or writes a couple of blogs. These are tasks a digital marketer does but the job involves much more. Dependent on the type of digital marketer you decide to be there are many great benefits to joining this industry. You’ve come to the right place, if you’re looking to get into this industry or if you’re curious about its benefits.

1. Graduate marketing salaries are higher than the national average

Digital marketing jobs tend to be well paid. The average starting salary for a digital marketing graduate is around the £24,000 – £26,000 mark. In the field of digital marketing, the demand consistently outweighs the supply. So, this average will only increase as you develop in your career.

2. Stand out from the crowd

Instead of doing a course or a degree in digital marketing, an apprenticeship gives you real hands-on experience. This will give you knowledge and experience you can’t learn in the classroom.

3. Progression

After completing a Digital Marketing Apprenticeship, you can progress in more ways than you might think. In many cases, apprentices can receive promotions within their current employers or even be placed into higher-level apprenticeships. Having a qualification and work experience will make you more attractive to other employers if you decide to apply for high-level positions. The possibilities are endless when it comes to digital marketing, whether you want to be a digital marketing executive, manage a marketing team or open your own company.

4. Flexibility

People with a digital marketing career have a lot of flexibility in their work. Project deadlines are usually present in these kinds of jobs, so you can devote as many hours as you want to work. There is no need for digital marketers to work 9-5 as they can work from home, office or wherever they feel comfortable. Digital marketing careers include email marketing, referral marketing, content marketing, search engine marketing, influencer marketing, pay-per-click marketing, etc. For newcomers and those interested in pursuing a career in digital marketing, a digital marketing career offers a variety of options.

5. Number of roles

Another reason to choose a digital marketing career is that it provides numerous roles. The marketing strategies and techniques used in a digital marketing career vary according to the client’s needs and requirements. To add, another great benefit is once you’re in the digital marketing space it’s much easier to switch sectors, for example, moving from social media to programmatic advertising. 

6. Constantly expanding

There is no doubt that digital marketing is an industry that is growing rapidly. In the last few decades, the internet has become an active component of people’s lives. A way of looking at it is that this is only the beginning of the internet. Businesses, blogs, websites, journals, and a lot more will continue to flourish as long as the internet is there. Digital marketing will continue to grow as long as there is the internet. It will allow as many people as possible who are passionate about marketing. Since digital marketing is such a vast industry, the number of digital marketers present isn’t even half of its potential.

Here is a link to a blog that includes the growth statistics surrounding digital marketing.


There is a lot of potentials for newcomers to invest in this industry, making it a good choice for those wanting to pursue careers in digital marketing. 

If becoming a digital marketing apprentice is something that interests you, sign up for our newsletter to be notified of upcoming available opportunities.

What is the Digital Marketing Funnel?

person using digital marketing tools

The 5 stages in the Digital Marketing Funnel

As a digital marketer, it is important to understand the different stages in the funnel in order to create an effective marketing strategy, target your audience and reach your goals. It represents all the stages a customer has to go through before they purchase a product or a service. If you are new or an apprentice as a digital marketing then read on to find out more!

What are the 5 stages of the digital marketing Funnel?

Reach Acquisition Conversion Retention Loyalty
A customer has a need or paint point, they research and come across your product or services. The customer is now interested in your company and have been actively interacting with the brand. The customer has made the step to buy or use your services You want the customer to continue to use your product or services, you want to keep them as an existing customer. This is where the customer has trusted your company and advocates for your brand.

At each stage, there will be different metrics you will need to measure to analyze whether or not your strategy is effective and meeting the objectives and goals of your company. For example, at the reach stage you would measure the number of impressions or audience growth rate. In the conversion stage you would measure the number of leads or purchases and in the loyalty stage you would measure NPS scores or ROI.

How does this link to my apprenticeship?

As part of your apprenticeship, you will need to complete 3 different exams, one of these is the KM2 marketing principles exam. This exam will test your knowledge on the marketing funnel and the role of the customer. It will also expect you to know how marketing teams work effectively to deliver campaigns and target customers.

The summative portfolio

When completing your portfolio, you will need to demonstrate evidence of projects you have worked on and how they relate to the competencies. To meet the bare minimum requirements, you must be able to show the What, How and with whom.  You will need to show evidence of creating campaigns and explain the brief, purpose, and outcome. For this it is crucial to understand the marketing funnel. This also relates to other competencies outlined in the occupational standards.

The end point assessment (EPA)

The EPA consists of a synoptic project that must be completed independently by the apprentice. You will be expected to utilise all of the knowledge and work-related skills in this time. By now you should be confident in understanding the 5 stages of the digital marketing funnel.

After your synoptic project, you will have an interview with an external assessor who will also test you on your knowledge!


The important thing to take away is to become familiar with the digital marketing funnel which will help guide you the rest of your journey as an apprentice!

If you would like to receive more content like this, make sure to click on the button below to sign up to the ApprenticeTips emails. You can also find out more about the Digital marketing apprenticeship on the website.

Digital Marketing Apprenticeship – Guide To A Successful Portfolio!

So, you’ve started your digital marketing apprenticeship, began to settle into your new company, and in the process of coming to grips with your new role. Now it’s time to start thinking about one of the key elements of your End-Point Assessment (EPA), your digital marketing portfolio. To complete your Level 3 Digital Marketing Apprenticeship and gain your qualification you must pass EPA. This takes place in the final few months of the apprenticeship. There are four assessment methods which must be completed in order to complete the qualification.

  • Portfolio
  • Synoptic Project
  • Employer Reference
  • Interview

In this article we will cover the basis of the project and supply you with the best tips in how to produce a successful portfolio.

What is a portfolio?

A portfolio is a showcase of your best projects from work.  They have been completed during the apprenticeship to demonstrate knowledge, skills, and behaviors against the competencies of the apprenticeship standard.

Key requirements

  • It must contain a minimum of 3 Digital Marketing campaigns across different media platforms, including social media.
  • It consists of a range of different work and examples that focus on being a digital marketer, and the competencies – not examples of best work that is unrelated to the standard.
  • Evidence must link back to why you are successful as a digital marketer, not just why you are successful in the role.

The competencies are categorized into the following points:

  • Implementation
  • Data
  • Analysis
  • Digital Analysis
  • Digital tools
  • Specialist Areas
  • Customer Service
  • Technologies
  • Research
  • Problem-solving
  • Written communication
  • Interprets and follows
  • Operate

A breakdown of each competency and what you must do to achieve them will be given to you by your apprenticeship provider via your coach.


  • The document typically consists of 5-6 projects which are each 15-20 pages long.
  • It is often formatted in either Google Slides or Google Docs. PowerPoint and Word can also be used. It must have an table of contents and it is essential it is well organized and easy to navigate and downloadable.
  • Each piece of evidence will have a clear narrative including the what, the how, and the with whom.
  • You should take into account that the assessor has no prior knowledge of your job role and demonstrate a good level of written English throughout.

You will be required to build and implement campaigns across at least 3 different digital media, including social media platforms. This could be across PPC / Display / SEO / Email / Social / Affiliate / Mobile Apps. The 3 campaigns cannot be all of one media type.

Possible campaigns that the apprentice could implement could be blog writing, email marketing, SEO changes, website creation, organic social media campaigns, mobile app development, newsletters, paid search, paid social, display, affiliate marketing – as long as there are 3 of different digital media types.

Top Tips

  • You should start creating your portfolio as soon as you can, think little and often. Start to gather evidence each month of the things you are doing and creating in your role.
  • Capture your narrative, using the STAR framework, in a way an outsider would understand.
  • Organise yourself with Google Drive. Gather screenshots showing which competency/competencies you are demonstrating and annotate the screenshots to highlight your point.
  • Gather testimonials from colleagues, line managers, peers, clients etc.
  • Capture videos or audios.
  • Think about each task and project and how it relates to digital marketing.
  • Remember you are trying to prove you are an excellent digital marketer!
  • Do not just say what you did, say AND show how you did it!


This is a great opportunity to get to know your company as a whole, not just the marketing department and build your internal and external networks! Good luck!

Learn more apprenticeship tips here.

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The best tips for a Digital Marketing apprenticeship

The industry of Digital Marketing is constantly growing, and so are the career options that can be pursued. One of these options are apprenticeships, which have risen in popularity, with a 64% increase of applicants since 2010.

Choosing a Digital Marketing Apprenticeship allows the individual to gain knowledge and skillset on the job. Similar to sandwich years provided by universities, where a student would take a break from their studies for a work placement related to their degree.

Whether you are looking to apply or are currently an apprentice, there are many things that you can do to develop your capabilities in digital marketing. Below, I cover the things I did to ready myself for my own apprenticeship.


Doing research is a core factor for any type of learning. Digital marketing is a proof of this, as you can find a lot information with a simple search on Google. Hence reading through various articles appearing from searching ‘digital marketing’ is a good way of building a foundational knowledge of the industry. As a head start, you can read through this blog on Mailchimp, covering quite a few concepts of digital marketing. Some of the most important information I consider from this would be:

  • B2B and B2C businesses
  • Media Channels – SEO, Search, Email, Social Media
  • The marketing funnel and customer lifecycle
  • Creating a media plan, optimizing, and analyzing campaigns
Digital Marketing research on a laptop

A good habit to pick up while working in this industry, is to also research the latest trends. As the digital world is constantly evolving, keeping up with all the innovations is key. Check out this blog for a summary of some of this trends here.

Training courses

Online course were, and still are, the most effective type of training I did before and during my apprenticeship. The ‘Fundamentals of digital marketing‘ was the first course I completed while pursuing this path. Although it is provided by Google which focuses on search marketing, this course covers a lot more than that, from online business strategy to content marketing and analytics. Google provides a lot more courses, free of charge, if you would like to cover more specific topics in marketing.

Compared to researching and reading articles, doing online courses is much more structured and interactive, and can make it really fun to learn with videos and quizzes. Other than Google, most digital media companies provide courses specific to their content. Very useful ones I found are these ones provided by FutureLearn and HubSpot.

Running organic media

As mentioned previously, a key concept of digital marketing are the media channels. As you begin the journey in an apprenticeship, you might specialize in a specific channel your company works on. For example, I began my apprenticeship in the search marketing team, using Google as the primary channel. I also had the opportunity to work in the social media team, on platforms such as Facebook, Twitter, and YouTube. However, you can also independently hone your skills in a specific platform of your choice through organic media.

Before starting my apprenticeship, I decided to do this through Instagram, creating a professional account. I used it to test out different types of content, and familiarize myself with the terminology and analytics of the platform. Of course, this can be done on other platforms you would want to focus on, including using Mailchimp for email marketing, and creating blogs for SEO.

Setting up a professional Instagram account for Digital Marketing practice using organic media

From a personal note, I am currently at the end of my digital marketing apprenticeship. If I had the chance to advise myself when starting the apprenticeship, I would have suggested all the recommendation above to the younger me.

Of course, there many other apprentices that provide useful information on ApprenticeTips.com to check out. Also if you haven’t yet, make sure to sign up to our newsletter, providing a weekly summary of the latest news on apprenticeships.

Level 3 Digital Marketing Apprenticeship

If you are looking to complete your Digital Marketing Apprenticeship, I am going to take you through step-by-step of what you are going to need to complete.

Before Your Start

If you haven’t done any Marketing or Digital Marketing before, that is not an issue because before you start your new role, you will go into a seven week training course, which will go into the basics of Marketing and what to expect over the next year. During this time, you will also find out which company you are going to join. Once this stage is complete, you will meet your new team and begin working with them. During this time, you meet your new Apprenticeship Coach!


The main chunk of the Digital Marketing Apprenticeship involved the portfolio. You will speak to your apprenticeship coach, who will talk you through everything you need to know with deadlines and what is expected at each stage. You will also have monthly calls with them and hand in any work you have completed to get marked.

In the portfolio, we first need to add information about ourselves and this includes my Job and My Responsibilities, Skills, Knowledge and Behaviours, my Strengths and Weaknesses, Risks I May Encounter in my role, the Goals and Values of the company I work for which is Mindshare, MindShare’s Marketing Pillars and the Organisations Culture. All this information will be available to you when you speak to your line manager and colleagues.

We next needed to add in any projects we have been involved in, during our working time at Mindshare. I was involved in a few projects, including the Weekly Campaign Checks I complete and Tesco Prisma Booking Campaign. These can be added in throughout the year. Ideally go for projects which involve different platforms, to show you can use a variety of them.

We also had to add a couple of implementations. To complete these, we needed to complete these with other teams within Mindshare. I worked with the Social, Display and Search teams, working with PG Tips, Tresemme and Simple respectively. By doing this, you can use what you have learnt from your own team and run the campaigns from other teams on your own.

Next, I included examples of Customer Service that I encountered during my last year. I also included any examples of Problem Solving I have dealt with. This can be customer service and problems within and outside of your organisation.

I have also added in my certificates that I have earned in the last year which was my Google Analytics and any other individual certificates that you may achieve. Throughout the last year, I achieved certificates through Amazon.


The three exams you need to pass in order to complete your apprenticeship are:

  • KM1 Principles of Coding
  • KM2 Principles of Marketing
  • Google Analytics Individual Qualification

You will have sessions to go over the information that will be needed to pass these and have time to revise.

You can sit these more than once if you fail them.


To reach Gateway and get to your End-Point Assessment, you need to have:

  • Have your Portfolio is on 100% and checked by your apprenticeship coach
  • Off-the-job hours on over 100%
  • Completed each exam and passed them

Once these are all complete, you have a call with your line manager and apprenticeship coach and you will sign off everything and will be coming to the end of the first big stage.

Synoptic Project

In the Synoptic Project, you will been given four days to complete tasks that are set. This is to show what you have learnt over the last year and put all the work in together, for one document and tasks.


This apprenticeship is a good way to get into the world of Digital Marketing. Learning on the job is a good way of keeping track of all the work you have completed and you can see how much you have developed over this time. Having 20% of your time being off-the-job, this gives you lots of time to be able to complete everything you need to for your portfolio and exams.

Top tips to ace the Level 3 Digital Marketing Apprenticeship

Have you wondered what a Level 3 Digital Marketing apprenticeship is like? As a current apprentice I can offer insights and outline what the apprenticeship has been like in my experience so far. As well as all my top tips for acing the apprenticeship.

Work life

Becoming an apprentice can be exciting but overwhelming at the same time. Daily activities in digital marketing are varied each day. With new problems to solve and learn. It’s exciting work and people with good communication skills and analytical minds will thrive in the job.

However, being a new apprentice, I suffered from lack of confidence and imposter syndrome. It becomes easy to only focus on your responsibilities, that you forget to check in with yourself. So to any new apprentices, I would advise you to:

  • Record your achievements at work – congratulate yourself on them
  • It’s okay to make mistakes
  • Show enthusiasm and willingness to learn

Using these tips will help you stay motivated. Allowing you to work more effectively.

Apprentice OTJ work

For most apprenticeship providers, completing 20% of your work week on OTJ work is a must. You will need to learn how to juggle both your OTJ work and work duties, which can start to get overwhelming towards the end of the apprenticeship.

Here’s how I dealt with juggling OTJ work:

  • Set aside time in the working day for OTJ work
  • Track the time you spend on work vs apprentice work
  • Track overall apprenticeship progress.

Doing this helped me to keep track of my work tasks vs my apprenticeship tasks. It helped me to treat them as two separate tasks to complete.

What happens after your Digital Marketing apprenticeship?

Finally, after your apprenticeship ends you could go on to study a Level 5 Degree Apprenticeship in your chosen area. Which you could find using the UCAS career finder, similarly you could also browse our site and check out other apprenticeships.

You could also continue your employment and continue to work in marketing. All with 1 years experience under your belt.