Email Marketing 101

Email campaign

Email Marketing plays a crucial role in any digital markers marketing campaign. It is a great way to nurture your leads as it allows you to communicate with those who are already subscribed to your mailing list, meaning that you are communicating with those already interested in your company. It can also increase brand awareness and drive traffic to your website to ultimately reach your goals.

In 2022, Litmus found that the average ROI (Return On Investment) for email marketing was $36 for every $1 spent. With many different types of emails, you can send to your customers, email marketing is a great way for businesses to reach out to their target audience, It is no surprise that Litmus found that 79% of marketers list email marketing as their top 3 most effective marketing channels.

Getting started with email marketing

Getting started with email marketing is easy but the first thing you must do is work out what you want to achieve from your campaign. Do you want to drive traffic to your website? Convert your audience into leads? Encourage people to sign-up for an event? Establishing your goals is key to a successful email campaign and aligning those goals with your KPIs (Key Performance Indicators) means that you can easily measure the success of your campaign as well.


Building a mailing list

When getting started with email campaigns companies will need to bring together a mailing list. A mailing list is a list of people to whom you want to send your email campaign. These are the people who have given consent to receive email marketing from your company. If you do not already have a mailing list you will need to start thinking of any which you can get people to sign-up for your emails. You can do this by:

  • Putting links/buttons to sign-up forms on email signatures, your website, your social media pages, the end of blog posts, etc.
  • Making sure that the sign-up form is short and easy to fill in.
  • Providing sneak peeks of your newsletters, this could be in social media.
  • Advertising offers only available through email sign-ups.

When building your mailing list you should also consider segmenting your list. You can put your audience into different categories depending on characteristics they may have stated on your email sign-up form, such as location, interests, etc.

Types of email marketing

Another thing to consider is deciding the type of email campaign you will send to your audience. There are countless types of email marketing and the type you choose to send should align with your goals to achieve a successful campaign. Types of email marketing include:

  • Welcome emails
  • Newsletters
  • Company updates
  • Job advertisements
  • Promotional

Different technologies

You will need to decide what technology you want to use before getting started with email. There are hundreds of different technologies available to create email campaigns, all of which have different factors which set them apart. You should choose the technologies that will help your company achieve its goals and objectives. Some examples of email marketing technologies include:

  • HubSpot – a cloud-based Customer Relationship Management (CRM) platform which helps marketing teams optimise their email campaigns powered by CRM data.
  • MailChimp – an email marketing platform used for creating and managing email campaigns. It is best for actionable data insights to improve your strategy.
  • Moosend – an email marketing automation platform designed to send and manage email campaigns. It is best for creating automation and sending personalised emails.

Why is email marketing important?

There are many reasons why email marketing is important for your business. For starters people use email every day and according to Statista there were over 4 billion email users worldwide in 2020, so it is easy to connect and communicate your messages to your audience. It has many benefits, some of these include:

  • Boosting other marketing channels.
  • Keeping your audience engaged with your company.
  • Cost-effective
  • Allows for targeted messages
  • Generates traffic to your website
Email messages

What makes a successful email campaign?

There are many things that can make an email campaign successful, these can include:

  • Relevant to your audience – making your email marketing relevant to your audience, whether that be through personalised/targeted content can lead to your audience driving traffic to your website and making purchases.
  • Engaging subject lines – subject line will be one of the first things your audience sees and this will determine whether or not they will open your email. Making your subject line engaging will help push them to open your email and click on your content.
  • Clearly defined goals – setting goals means that you know what you want your email campaign to achieve and it can help measure the success of your campaign.
  • Optimised for mobiles – according to Adobe in 2018 85% of email users use their phone to access emails.
  • Proofread before sending – by proofreading your email before sending you can check that you have made no errors such as spelling mistakes. Sending test emails allow you to see what your email would look like to your audience and it allows you to test that all links work and go to the right places.

Email marketing regulations

It is important to note that there are rules to email marketing. Since 2018 there have been GDPR regulations introduced that restrict whom you can send emails to. People must have given consent to receive emails from your company, whether that be by signing up for or opting in to email marketing. This means that companies need to be careful when sending email campaigns and make sure that everyone on their mailing list has opted-in to receive and has not unsubscribed.

Email marketing is a great way to connect with your target audience and it is a technique that all digital markers should consider in their marketing strategy as it is easy to do with little cost.

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Digital Marketing: How to advance in the Industry

In today’s online age, the importance of digital marketing cannot be overstated. With businesses looking to expand their online presence and reach their target audience through various online channels, there is a growing demand for professionals in this job sector.

If you’re already working in or interested in the field, you may be wondering how to take your career to the next level. In this blog post, we’ll discuss some tips on how to advance your career in this industry.

  1. Stay Up-to-Date with Industry Trends and Best Practices

The digital marketing industry is constantly evolving, with new technologies, platforms, and trends emerging all the time. To stay relevant and competitive in this field, it’s important to stay up-to-date with the latest industry trends and best practices.

2. Learn New Skills and Specialisations

Digital marketing is a broad field that encompasses a wide range of skills and specializations. To advance in your career, it’s important to develop new skills and broaden your knowledge.

Consider taking online courses, attending workshops, or pursuing a certification in a specific area of such as SEO, PPC, social media, or content marketing.

3. Build Your Professional Network

Networking is an important part of any career, and digital marketing is no exception. Attending industry events, joining professional organisations, and connecting with other digital marketing professionals on social media platforms like LinkedIn can lead to valuable career connections and great opportunities.

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The Importance of Staying Up-to-Date with Technology Evolutions in Digital Marketing

picture with digital tools and desk

Staying informed about the latest technology evolutions in digital marketing has become a crucial aspect of success in today’s rapidly changing digital world. The digital marketing industry is continuously evolving, and businesses must keep up with the latest advancements in technology and digital tools in order to effectively reach and engage with customers. This requires a strong understanding of the wide range of activities that fall under digital marketing, including SEO, content creation, data analysis, and email marketing, and how the latest technologies and tools can be leveraged to achieve marketing goals.

Level 3 digital marketing apprenticeships, such as the one offered by Apprentice Now, provide a valuable opportunity for individuals to gain the skills and knowledge needed to succeed in the digital marketing industry. From learning about the latest technology evolutions to developing a deep understanding of various digital marketing tools and techniques, these apprenticeships equip individuals with the skills they need to succeed in this ever-changing landscape. By staying informed about new technologies and how they can benefit their business, individuals can gain a competitive edge and position themselves for success in the digital marketing industry.

laptop that lists a range of web analytics

One of the most important benefits of staying informed about technology evolutions in digital marketing is that it can help you stay ahead of the competition. By being early adopters of new technologies, you can give your business a competitive edge and stand out from the crowd. For example, by utilizing artificial intelligence (AI) and machine learning technologies, you can personalize your marketing efforts, improving customer engagement and conversions.

Another advantage of staying informed about the latest technology evolutions in digital marketing is the ability to make more effective use of your marketing budget. By utilizing the most advanced tools and technologies, you can optimize your marketing efforts, streamlining processes and reducing the time and resources required to achieve your desired outcomes. This not only helps to reduce overall costs, but it also has the potential to improve your return on investment (ROI), providing greater value for your business.

In addition, staying informed about new technologies also allows you to be more innovative in your marketing approach. You can explore new and creative ways to reach your target audience and engage with them, using the latest tools and technologies to enhance your marketing strategies. This not only sets you apart from your competitors, but it also helps you stay ahead of consumer trends and keep your business at the forefront of the industry.

Also, another reason why it is important to stay informed about the latest technology evolutions in digital marketing is to be able to adapt to changes in consumer behaviour. Technology and the way people interact with it is always changing, and it’s essential to keep up with these changes in order to effectively reach and engage with customers. For example, the rise of voice search and the increasing use of mobile devices has dramatically changed the way people search for information and make purchasing decisions. By staying informed about these changes, digital marketing professionals can adapt their strategies to ensure that their clients’ products and services are being marketed in the most effective way possible. Additionally, staying informed about the latest technology evolutions allows digital marketing professionals to stay ahead of the curve and be proactive in their approach, rather than simply reacting to changes as they occur.

In conclusion, staying informed about the latest technology evolutions is an essential skill for digital marketing professionals. By participating in a Level 3 digital marketing apprenticeship, you can gain a strong understanding of the digital marketing industry and the tools and technologies necessary to succeed in your role. Whether you are just starting out in your career or looking to take your skills to the next level, staying informed about the latest technology evolutions is a critical aspect of success in the digital marketing industry.

For more information about Level 3 Digital Marketing Apprenticeships or progression to higher levels, visit our top tips on our other blogs.

8 Email Marketing Tips for Digital Marketer Apprentices

A person on a laptop looking at an email service provider

Have you felt overwhelmed trying to create and send an email marketing campaign? When it comes to email marketing, there are a lot of elements to consider. We’ve listed eight of our top tips on how digital marketer apprentices can improve email marketing campaigns…

Get personal

With email marketing continuing to be an effective way to communicate with target audiences, a great way to stand out amongst the crowd is by personalising your email campaigns. Including someone’s name in a subject line or the preview copy can help to grab people’s attention and ultimately get someone to open your email.

Pay attention to subject lines

In addition to testing personalisation, it’s also essential to pay close attention to the subject lines of your email campaigns. As mentioned previously, there’s a lot of competition among people’s email inboxes, so it’s important to write a subject line that will be eye-catching and engaging. Make sure to keep them short and sweet!

Give A/B testing a go

A great way to find out more about your audience is by giving A/B testing a go. A/B testing (also known as split testing) is when you create two variations of one email campaign and send them to a small percentage of your email list. Half of the test group gets sent Version A, and the other half of the group gets sent Version B. The winning email is then determined by identifying which one receives either the most opens or clicks. A/B testing can help you better understand your audience and the type of emails they engage with most.

Try adding GIFs to your email

Using GIFs in your email campaigns can really help attract people’s attention and consequently improve engagement. Just remember to make sure they are the correct size to ensure they display correctly in recipients’ inboxes. Canva is a great digital tool to utilise when it comes to making creative GIFs.

Optimise your emails for mobile

Optimising your emails for mobile is another important top tip for digital marketer apprentices. Now that such a high percentage of people usually view emails on their phone, it’s more important than ever to make sure your emails are designed for both mobile and desktop views.

Apple email app on a device with notifications

Experiment with send times

Another way to learn more about your audience is by experimenting with send times. Try sending email campaigns at different times and see what email receives the most engagement. Over time, you should start to see patterns and be able to pinpoint what works best for your email marketing.

Preview and test your emails before sending

This is probably the most important tip we can give! Do not forget to preview and test your emails before sending. The last thing you want to happen is a typo or the wrong image in your email campaign…

Monitor your email marketing performance

And last but certainly not least, make sure to always monitor and review your email marketing performance. The best way to learn about the success of your email campaigns and audience is to track and analyse their performance. Pay particularly close attention to your open rate, click-through rate, and unsubscribe rate as these metrics will indicate whether people are reading and engaging with your emails.


To summarise, email marketing can be an incredibly effective way to communicate with audiences. By following these top tips, digital marketer apprentices will be more than ready to create amazing email marketing campaigns.

For more advice and support for digital marketer apprentices, take a look at some of our other posts here.

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The Power of Social Media Marketing

Social media is a powerful tool, so why not use it to your advantage? As a digital marketing apprentice social media should be one of your most trusted tools when it comes to marketing. Many people can use social media to shop, learn and discover new brands or trends.

Social media marketing is a form of digital marketing that gives a business of any size the power to achieve its goals. It requires thought, measurable and achievable goals and a content or strategy plan. These goals could include:

  • Engagement, monitoring the number of followers, likes and shares
  • Reputation and brand awareness through responding to comments, enquires and questions
  • Posting content such as videos and pictures within a specific time frame
  • Reaching as many audiences and people as possible

This type of marketing can be organic or paid. Paid social media would include advertising and paying for your product, service or business to appear in someones feed to allow you to target a larger amount of users. As a digital marketing apprentice you will cover many aspects of paid social campaigns as well as content planning, influence marketing and content creation.

Benefits of Social Media Marketing

There are many advantages to using social media, and as an apprentice it is your job to determine when it is appropriate to use social media and why. How will it benefit you and your organisation? Here are a few reasons:

  • It increases brand awareness
  • Creates stronger relationship between your organisation and your viewers
  • Traffic: Driving traffic to your main website is a great use of social media
  • You are relatable. When you can connect with your viewers, you become more human to them.


Digital Marketers have the power to change the marketing world from their finger tips. You can do the same through a digital marketing apprenticeship. Read more about Digital Marketing Apprenticeships.

Level 3 International Freight Forwarding Apprenticeship

Compliance rule and law graphic coming out of a tablet.

Do you have a passion for national and international laws and regulations? If so, a future career in international freight forwarding seems like the perfect fit. With customs and regulations constantly changing, this industry is always in need of up-and-coming individuals to take control. Read on to discover why this apprenticeship could benefit you.

What Does the Role Consist of?

As an international freight forwarding specialist, your role will consist of many different aspects so you’ll gain large amounts of knowledge that can be used throughout your future career. Ranging from customs procedures to terms of trade this role is a fantastic way to begin in the business industry. 

A large portion of the role will be building relationships nationally and internationally with clients showcasing your customer service skills. Your role will require you to look after international supply chains and ensure that they are fully secure, efficient, and compliant with current regulations. Being an international freight forwarder is extremely rewarding as you get to see the process from start to finish and take responsibility for goods and transport. 

Entry Requirements for Level 3 International Freight Forwarding

Entry requirements are typically set by employers, so can differ from business to business. Ideally, a Level 2 in English and Maths will have been achieved prior to the course. However, there is the option to complete these during your apprenticeship, and if you think more time will be needed to complete these please factor it into your studying.  

Key Skills and Responsibilities

You will learn the rules of customs, import and export laws, and regulations from industry experts. Becoming a specialist will mean you are responsible for a variety of tasks daily such as shipment bookings, creating the appropriate documents, communication with carriers, and sales quotes. Also, as an international freight forwarder, you will develop specific skills around the classification of goods and relevant paper and electronic documentation, which are transferable skills that can be utilised in many industries. Another invaluable skill is customer service, which you will continue to establish throughout the apprenticeship.

Level 3 International Freight Forwarding Core Behaviours

You will be required to adhere to your job role while meeting several core behaviours, these include:

  • Shows entrepreneurial skills.
  • The individual is proactive.
  • Highly organised, careful and diligent in data entry and written work.
  • Seeks to learn from experienced colleagues and team members.
  • Is open to feedback on work performance.
  • Seeks to build respect among colleagues and team members.
  • Demonstrates teamwork throughout the job role.
  • Communicates accurately and effectively with colleagues and customers.
  • Is a good listener.

You will gain the core knowledge and skills in freight forwarding as seen above, which will then lead to you choosing one of three pathways. In the chosen pathway you will gain further knowledge and skills to help advance your career. The three pathways are air freight, ocean freight, and road freight, you will only continue with one of these which will lead to the end of your apprenticeship. 

Image containing all international freight forwarding methods. Air freight, ocean freight and road freight.

Finally, this International Freight Forwarding Specialist apprenticeship is a unique program, providing you with an excellent balance of on and off-the-job learning. The course will run for 18 months and then you’ll complete an end-point assessment. By completing this apprenticeship, you will have the opportunity to progress to higher levels of learning throughout your professional career. 


Overall, this level 3 international freight forwarding apprenticeship is a fantastic way to get started in the international business sector. Gaining invaluable knowledge such as transport requirements, invoicing, financial procedures, and much more will lead to you becoming a successful international freight forwarding specialist. 

Don’t miss out on this amazing opportunity to earn while you learn. 

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5 reasons why a career in Digital Marketing is the future

Are you thinking of kickstarting your career in the ever growing world of Digital Marketing? Here is a list of 8 reasons why a career in Digital Marketing is the future

1. It’s a rapidly growing industry

Digital Marketing is one of the fastest growing industries as the world becomes more and more digital. Since the pandemic customers are spending more time and resources on owned-media channels such as websites, mobile apps, and customer-service channel.

2. Salaries are above national average

As seen on Indeed, a standard Digital Marketing salary starts at £22,000-£25,000 for post grads/apprentices. This is higher than the national average wage making it more inviting than other industries. With a few years’ experience, you can expect to earn in the region of £28,000!

3. It allows you to express your creative side

Creativity is actually one of the most important aspects of an organization’s marketing efforts! A creative mind can help build up ideas that are not only effective but also refreshing. A creative mind is what separates a good marketer from a great marketer and creates a competitive advantage.

4. It’s a very social industry

A career in Digital Marketing not only allows you to develop your technical and creative skills, but also, your social and collaborative skills. There are a lot of events and networking opportunities for Digital Marketers. Communication is key when it comes to clients and media owners as a strong network will lead to successful marketing schemes.

5. There is a wide variety of roles within the industry

If you are interested in Digital Marketing but are unsure on what role to go into, there are plenty of exciting and intriguing roles that you could pick from. Some of these roles are:

  • Digital marketing project manager.
  • Digital marketing strategist.
  • Social media manager.
  • Content writer/creator.
  • SEO specialist.
  • PPC specialist.
  • Graphic designer

Digital Marketing Apprenticeships – No Degree

Digital marketing

Start Your Career In Digital Marketing Without A Degree 

Have you been looking for a path within digital marketing but worried that you may have to go to university? Well here is information on how you can break into the digital marketing industry without a degree with tips directly from ApprenticeTips.

Digital Marketing Level 3 Apprenticeship

Firstly, let’s define what exactly is digital marketing. Digital marketing predominantly focuses on promoting brands to connect these brands with potential customers using digital platforms such as the internet and social media. This may sound very technical and almost impossible without going to university, right? However, there are now ways that you can learn the technical skills and knowledge needed to break into digital marketing while getting paid too! A Level 3 Digital Marketing apprenticeship is the path to take if this sounds fitting for you! With a level 3 digital marketing apprenticeship, you will learn directly from digital marketing specialists and specialised digital marketing mentors from your training provider to help guide you through the apprenticeship. You can also receive life-changing opportunities to advance into your career while earning a salary wage!

As mentioned before, digital marketing predominantly focuses on promoting brands to connect with customers to encourage them to use or purchase your services or products. Therefore it is pivotal that you understand the customer lifecycle journey. This is a topic that you will learn within your digital marketing apprenticeship, so read on for a head start!

The customer lifecycle journey refers to what stage a customer is at once a customer has a need or curiosity within the buying process of this product or service. This helps to understand the most efficient digital marketing strategy you can use to achieve a sale.


The first stage within the customer lifecycle includes reaching. This is when a customer identifies that they have a need or interest which will cause them to browse for a product or service. This is the brand’s opportunity to bring awareness to the customer that your brand, products, and services exist so that they can opt to interact with your brand! Here you can reach brands through a variety of digital marketing strategies, such as conducting a paid social campaign, or through optimising your website well enough to reach the customer.


This is when the customer has been made aware of your brand and you now have their interest. Although this sounds exciting, you must have very compelling and clear content. It is that you are advertising so that you win over their interest as they are not 100% certain just yet that they would like to purchase your product or service. Here, you must ensure that you stand out from your competition so that customers can opt for your brand!


Here you have convinced the customer to purchase or use your services as they transition from considering purchasing from your brand, to actively purchasing from your brand. You must ensure that it is easy for them to do so so that this can be a returning customer!


Here, you want to ensure that you are doing everything that you can to maintain a relationship with your customers! You can use techniques such as upselling, cross selling and discounts to returning customers to entice them to continue to purchase from you. 


This is where all companies and brands desire to be. This is where your customers now become advocates for your brand and are now more likely to refer your services to friends and family.

And just like that, you have learned some fundamentals that you must know to excel in your Level 3 Digital Marketing Apprenticeship! You can find more information regarding digital marketing apprenticeships here.

Your Guide to Becoming a Digital Marketer Without a Degree.

If you have wanted to join the fast-paced world of media and advertising but want to know if there are other pathways beyond university, you are not alone.

The Level 3 Digital Marketing Apprenticeship offers candidates a pathway to entering the media industry. You will be able to gain proficiency as you learn on the job with support from course materials and mentors.

Digital Marketing involves the promotion of products and services through a variety of multimedia channels to reach users through mobile technology. Digital Marketers work to inflate sales and brand knowledge, whether it be for their particular business or as part of an agency outsourced to multiple clients. They define the media and advertising profession and are part of the ever-growing industry.

Digital Marketing is typically broken down into three areas of specialization: Search Marketing, Social Marketing & Programmatic/Display. Level 3 Digital Marketers will gain skills on all 3 marketing professions before being able to specialise in their preferred channel.

As a Digital Marketer you will be responsible for the setting up and optimisation of campaigns on various platforms, ranging from Google Ads for search marketing, Meta and TikTok for social and Dv360 for programmatic.

Digital Marketers need to possess strong attention to detail as they are responsible for launching campaign’s supported by large amounts of media budget. Day to day responsibilities vary between employers and between self-marketing and agency teams.

Level 3 Digital Marketer Candidates will explore both organic and paid forms of digital marketing, ranging from Search Engine Optimisation (SEO) and upkeeping organic content on site and social media to launching and optimising paid campaigns on platform.
They will gain proficiency on paid media platforms and will learn how to track campaign performance and infer optimisations to ensure their businesses target audience are being reached maximally with minimum cost.

Digital Marketing teams typically consist of professionals who specialise in particular channels. As a digital marketer you will work alongside your team to maximise your multi-channel campaign strategy. You will be expected to collaborate with IT specialists within the analytics and ad operation teams to ensure the tracking of user metrics and campaign performance.

Digital Marketers require an analytical mind to be able to learn from past campaign performance and improve for future activity. Within an agency you will collaborate with one, or multiple clients, and will be liaising with clients in providing campaign performance reports, post campaign analysis’s, handling financing and giving input towards content direction.

The role of a digital marketer is ever-changing and fast paced. It is consistently exciting and offers beneficial challenge and experience to grow.

Find out more below on how to apply to join the Level 3 Digital Marketer Apprenticeship. (@apprenticetips) / Twitter

Top Tips: for a Newbie Digital Marketing Apprentice

So I hear you’ve started your new job as a digital marketing apprentice. It can all be a bit daunting right? Well fear not because I’m here to help! Here are my top tips for success in your digital marketing apprentice role! Read on to find out more about how you can achieve your full potential throughout your apprenticeship.


I know it’s not as easy as it sounds, but when it comes to confidence, the best advice I can give is fake it till you make it! Confidence in the workplace and in the work you do will help you tremendously throughout your apprenticeship. Not only will you impress your employer but confidence will also show in the work that you put out, meaning overall you’ll always produce better quality work when you’re confident.

Research & keep up with trends!

Keeping up trends within the digital marketing industry is so so important! Digital marketing is an industry that’s always changing and evolving so keeping up to date will always benefit you. Remember knowledge is your best tool so learning as much as you can will benefit you not only in your apprenticeship but in your long term career.

Don’t be afraid of making mistakes!

As the saying goes we learn from our mistakes! So if you never made any you’d rarely ever learn! Don’t be afraid, if you make a mistake do all you can to fix it, and more importantly COMMUNICATE with your manger and your team and they’ll also be able to help you and aid you with whatever mistake you’ve made. Doing something repeatedly is the best way to learn and making mistakes allows you to do that, so they’re really not all bad and nothing to be afraid of.


As we’ve just mentioned communication is so important when making mistakes or errors. But not is it important then but it’s important all the time. An apprenticeship is all about learning and communication is the number one way to do that! You’re new so asking questions and communicating regularly with your team and your manager is not taboo. Ask as many questions as you need, and communicate if you’re ever feeling stuck or not quite sure on task. It’s okay to ask questions and to communicate with your team, in fact it’ll be your number one aid throughout your apprenticeship so USE IT!


Last but definitely not least, HAVE FUN! Enjoy yourself, get to know people, learn new things and more! Attend those socials and interact with your team. What’s a job if you’re not having fun? Miserable, that’s what, and of course that’s not what we want, so get yourself out there, step out of comfort zone and make sure you’re having fun every step of the way. Trust me you won’t regret it.

I hope this was helpful for you! Enjoy your apprenticeship and best of luck for the future!