The primary role of a digital marketer is to define, design build and implement digital campaigns across a number of different platforms, in hopes to create maximum noise for your business or organisation. What makes the ideal digital marketer? Well, we have collected the key skills required to create the best possible candidate for this role.
The skills required to become an innovating Digital Marketer
- Logical and creative thinking skills
- Analytical and Problem Solving Skills
- Ability to work independently and to take responsibility
- Ability to communication in various situations
1. Logical & Creative Thinking Skills
One of the more predominant skills to have as a digital marketing guru. Having the ability to breakdown analytical data and understanding the figures such as an email marketing campaign on Mailchimp. A digital marketer must suggest reasons a campaign may have succeeded/underperformed by using an open-minded approach and suggesting things which have not been mentioned before. This will allow you to stand out within your role. The ability to solve-problems with a well organised plan of action will deliver the best results in regards to your marketing campaigns.
2. Analytical & Problem Solving Skills
A digital marketer will work closely to Google analytics. Set tasks such as site performance, traffic and organic growth reports can be viewed within google analytics. Depending on the data on display, it is the marketers duty to evaluate this data. If any problems were to come forward, this would mean that the digital marketer would take this into their own hand, being able to solve the problem using initiative.
3. Ability to work independently & take responsibility
The marketing department is always going to change and this is because of external factors such as trends. It is a digital marketers duty to pay close attention to these trends and find ways to implement these into their own work. This is a huge liability but, a responsibility which displays leadership, initiative and awareness. This will definitely impress your marketing manager!
4. Ability to communicate in various situations
Communication is a key skill in which we all know the predominance of however, being able to master communication in various situations is a skill in itself. Some days it is all sunshine and rainbows but, other days may not be as electrifying within the marketing department. Work load maybe getting the better of you and you may feel glued to your seat for hours. Maybe a hostile bug has crashed your site or a hacker has crashed your Instagram page. In a situation like this, it is vital to remain composed.
An Overview
With the right skills in place, digital marketing can be made easy for all!
These key skills will be further sharpened and developed over time during your digital marketing course so do not feel overwhelmed and remember that patience is key and the key is needed for success and success cannot be rushed therefore you must be patient.
Any questions or quires which you may have regarding digital marketing apprenticeships, feel free to head over to our LinkedIn or Twitter page and join the discussion, by giving us a message or you can simply view our blog relating to digital marketing. We hope to hear from you soon!