What competencies and skills are needed to be a digital marketer?
So, you’re looking to become a digital marketer? Now you’re probably wondering what skills and competencies are required to be successful in this role. In this article, we will run through just some of the competencies and skills you will learn along your apprenticeship to become successful.
Firstly, what are skills and competencies, and how are they different?
Skills are particular abilities that can be learned, whereas competencies relate to one’s knowledge and behaviour.
What competencies are required?
Creative Thinking
Creativity helps to establish yourself and your brand amongst the competition. It helps to keep your content fresh and original for your audience and allows you to connect with different audiences.
Ability to Work with Internal and External People Professionally
Within a business you will need to work with people from all different departments on different projects, you will also have to know how to deal with any inbound customer enquiries that comes through digital platforms.
Analytical and Problem Solving
You must be able to analyse your own work and the results of different campaigns and come up with solutions to campaigns that don’t work.
A Thorough and Organised Approach
All marketing needs to be planned in accordance with an organisations policies and procedures and to match marketing content created by other people within the team.
Ability to Work Independently
Working independently and on your own initiative is a great trait for any employee. By not having to be micromanaged, it helps you to showcase what you are really capable of whilst also freeing up time of your superiors to get work done themselves.
What skills are required?
Search Engine Optimisation (SEO)
SEO is a crucial skill for any digital marketer, SEO focuses on making your website more visible on google, which in turn attracts more traffic through to the website and creates more leads for customers/clients. A good SEO score can set the difference between your organisation getting business versus a competitor.
Understanding Digital Etiquette
Digital etiquette is the rules you have to follow whilst online which are in place to prevent any complaints or controversy, this includes social media posts, how to reply to customer enquiries and more.
Principles of Coding
During your apprenticeship, you will complete a short course based on the principles of coding. This will provide you with the base knowledge of what you need to know.
An Understanding of Basic Marketing Principles
Another module you complete in your apprenticeship will look at the basic marketing principles. This will include the 7 p’s, the customer lifecycle, marketing segmentation and more.
Conclusion
Digital marketing can be an excellent career choice for a creative individual who enjoys getting their head down and cracking on with their work. An apprenticeship can be an excellent way into this field, providing you with an excellent starting set of skills required to become a digital marketer.
Good marketing is essential for organisations in any industry, meaning it can be a pathway into organisations from any industry. Digital marketing takes traditional marketing into the 21st century and beyond. In a world where everyone has a smartphone capable of finding anything they need, it is important for an organisation to be there, and visible to these customers and clients.
There is no right or wrong way to do marketing. Different organisations will find different ways that will work for them, because of this it is all about finding what works for you and gives you a chance to have fun with the content you create and interact with an audience and loyal customers.
Take the first step today and apply now!