Top 5 Digital Marketing tools to help you excel in 2023

Digital marketing fills our world today, it is what allows us to know about everything and anything. However, Digital Marketing can’t excel without a few tricks and tools up its sleeve. That’s why today I have compiled ApprenticeTip’s top 5 Digital Marketing tools to help you excel in 2023. Not only will you constantly be using these tools, but they are also cost-effective. It is a win-win.

A female using Pinterest on her iPad. She is scrolling through with her apple pencil. The background is blurred.

The list of recommended tools is below.

  1. Buffer – Scheduling and analytics
  2. Trello – Planning
  3. Mailchimp – Email marketing 
  4. Answer the public – Keyword/SEO
  5. Canva -visual design

1. Buffer – Scheduling and analytics

The first tool today is Buffer. Buffer is a great tool which allows you to schedule posts over channels including; Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok more! Alongside this, you can; view your content calendar, create campaigns, browse through analytics of your channels including your audiences, impressions, likes, shares and overviews of your engagement along with the ability to reply to comments. Along with this, you are able to check out what hashtags are working best for you. Buffer will tell you what your best hashtag is, how much your hashtags reach and the engagement they create. All of this makes for an all-in-one content curation tool with an amazing price. Starting at £0 to only £8.33 per channel with unlimited users. 

Using Buffer is as simple as 123. Once all of your social media accounts are linked simply add the content you want, what platforms you want for this to be posted on and the time and dates, add this to your queue of posts and you have completed scheduling a post. From this, you can access the content calendar and check out what is scheduled.

As a marketer scheduling content for the future is so important. This is because it allows you to be consistent, keep focused and be constantly planning for the future. Therefore, if you want to push your company to the next level then download buffer today.

A man sitting at a coffee shop enjoying a cup of coffee whilst planning on a notebook and looking at a iPad.

Buffer: All-you-need social media toolkit for small businesses

2. Trello – planning

The second tool is Trello. Trello is a project managing planning tool which allows you to easily track the progress of campaigns, to-do lists, content schedules and anything else you can think of at a starting price of nothing. Trello is an amazing tool for visual learners. As it allows you to create cards and drag them over to other sections. For example, if you have a to-do list including to-do, doing and done you can drag something from ‘doing’ to ‘done’ very easily. 

Being able to plan is so important in a business. As it allows you and your team to stay focused organised and productive. That is why Trello is the perfect tool. You can plan anything you want at any given time. Whether the project is short or long Trello can handle it. There are other tools which are more suitable for long-term projects. However, Trello can handle it all and it allows you to have everything you need in one small place. Along with all of these benefits. Trello has pre-written lists to help you prepare for your projects as easily and smoothly as possible. Including templates for project managers, business owners, marketers, campaigns and more. This is the perfect tool for anyone who owns a business, is a digital marketer or is learning the ropes as an apprentice and wants the perfect easy-to-use tool in their arsenal.

A Digital Marketing team sitting around a table with coffee, notebooks and charts deciding on analytics and pointing at a pie chart.

Manage Your Team’s Projects From Anywhere | Trello

3. MailChimp – Email marketing

There are 4 billion daily email users. And due to this marketers take hold of all of the email marketing opportunities they can. Promoting their brand, sending vouchers and coupons, promoting their social media, new blog or website and more. Out of most email marketing tools out there MailChimp is one of the easiest tools on the market.

As a marketer myself, I have tried many email marketing tools. They can be difficult to understand and do not have interesting styles which are going to catch a reader’s eye. However, I feel as though with MailChimp they have great interesting layouts which you can design alone just by dragging your block of options. These blocks include text, boxed text, dividers, images, buttons, social media following and more, making for perfect email structures. After adding these elements they can be completely customised before you send them out to subscribers.

Not only does MailChimp allow you to create emails for free and have up to 12,000 emails per month to 2,000 subscribers but you can also have a full analytics report on how your email is doing including conversion rates, click-through rates, open rates and more. I could talk forever about how beneficial MailChimp is to Email marketing. However, I will let you take a look yourself.

An iPhone displaying that the mail app has over 20 emails which have not been opened.

Marketing, Automation & Email Platform | Mailchimp

4. Answer The Public – Keyword/SEO

Marketers need to know what questions are being asked, and what keywords they need to optimise their SEO. To make sure their content meets goals and reached their target audience. To reach this, Answer the Public is perfect to make sure your SEO efforts are having a real impact on your company. 

Answer the Public is completely free to use unless you want to upgrade. All you need to do is. Enter a topic, brand or product, choose where you are from and language and hit search. From this Answer the public will create hundreds of ideas for you just in a matter of minutes. Including questions, prepositions, comparisons, alphabetical and related. All of this data can be saved to your device and used in the future. 

For this example, I searched Digital Marketing. From this, I had a compiled visual content map and a separate data list which will allow me to create content, improve my SEO and have great insight into what people are asking about so I can answer it on social media. All with a free search and a few minutes of my time. Along with this, key indicators are showing what is high, average and lowest searched

Three word blocks. Each word blog has one letter spelling out SEO. Which is a Digital Marketing term.

AnswerThePublic: that free visual keyword research & content ideas tool

5. Canva – visual design

People scrolling through social media want to find something unique, fun and different that will catch their eyes. And when it comes to creating visually aesthetic and sharable marketing images, gifs and videos Canva dominates. Canva is one of the easiest-to-use design platforms with hundreds of templates free of charge to use. With Canva you can create Instagram posts, stories, ads and reels. Facebook covers, ads and posts, LinkedIn posts, and Twitter posts, the tool even has templates for TikTok videos which can then be shared onto Instagram Reels and other social media platforms. The possibilities are endless. Not only does Canva allow you to create digital marketing content but it is something the whole team can use. Allowing you to; create presentations, T-shirts, brochures, newsletters, websites, infographics, desktop wallpapers photo collages and more. Allowing for a great space for all departments. 

Along with the amazing possibilities for visual design which Canva has to offer, they also offer Canva Pro. This upgrade allows you to link most social media accounts and post Canva imagery directly to that platform. Including a caption, date and time. As well as the ability to unlock all of the templates Canva has to offer. And the unlocking of the ‘Brand’ section. The brand section is a great way to easily add your logos, colour palette and fonts. As a result, you won’t have to add in colour hexes whenever you want your brand colours. Canva is for simplicity and easiness.

Woman on Canva, a great Digital Marketing tool which helps you design content. The laptop is silver and she is currently choosing a template while laying on her bed.

Free Design Tool: Presentations, Video, Social Media | Canva


There are so many tools out there which are all great in their own way. However, having too many tools can be confusing and hard to keep track of. That’s why it is so important and convenient to find tools which will do it all for you. The basic start of all of these tools is free to use with the possibility for future upgrades. As well as this they are easy to use and do not take time getting to understand and know. Because of this, these are my top 5 Digital Marketing tools which you should have in your arsenal this year. Whether you are an apprentice, employee or business owner these can all be for you. 

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