The do’s and don’ts of using social media in your Apprenticeship

How best to use Twitter, LinkedIn and Facebook in your apprenticeship

No matter which apprenticeship you are doing, social media can be a powerful tool in building your connections, advertising products, keeping up to date in your industry and building you and your companies social presence.

If you are interested in what social media can offer you and how it will benefit you in your future career then read on.

How can Twitter help me in my apprenticeship?

Did you know there are more than 330 million current Twitter users, which means there are thousands of posts daily on the platform.

Therefore the most important thing on Twitter is creating a feed that shows you content relevant to you and your job role.

To do this, ensure you are only following companies or pages that have relevant content, for example if you are working in the energy sector, follow companies based around energy.

By doing this you will get constant updates on your chosen industry which will help develop your skills and knowledge.

Not only will you receive useful industry tips but as the platform is moving at such a fast pace you can ensure that you will be one of the first people to hear about the information and therefore you can be the first to update your company.

Furthermore if you are working for a company and posting reliable and relevant tweets, people will come to respect and rely on your opinion which will be linked back to the company you have your apprenticeship under and build a positive public image.

What can LinkedIn do for me and my apprenticeship?

Currently LinkedIn is a platform perfect for making connections, if you are in an apprenticeship where knowing people is essential then this is the social media site for you.

The platform is home to thought leaders, industry experts, CEO’s and a huge range of company employees.

There is plenty of content to be found and created on here, for example if you are involved in sales you can find connections through here that will boost you and your company’s performance, if you are involved in marketing you can share you or your companies personal success stories which perform very well.

However one of the most important things for an apprentice is securing your future career, 49 million people use LinkedIn to search for jobs each week as discussed in the Hootsuite blog.

This makes it one of the most useful tools for an apprentice who aims to progress in their chosen field and get a full time position after passing their end point assessment.

How do I use Facebook to benefit my apprenticeship?

Facebook currently boasts over 2.89 billion monthly users making it one of the largest social media platforms in the world, whilst this can be daunting at first there are still ways you can use its size to your advantage.

Firstly if you are an apprentice in any type of sales role, Facebook has a great potential advertising rate of 2.11 billion people which can be made easier to reach through Facebook ads.

However if you are in an apprenticeship that is not sales oriented Facebook can still provide use through things such as ‘groups’ these can give industry updates and any other type of specific information that is relevant to you and your employers.

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There is always more to come

I hope through the discussed points you have realised the many ways social media can benefit you in your new apprenticeship, but there are still further ways these platforms can provide a useful and interesting experience.

Constant updates are being brought out and the world of Social media for an apprentice is always changing, if you are interested in keeping up to date with everything social then keep an eye on our blog for weekly posts.