Digital Marketing Apprentice Guide

The Digital Marketing Apprentice Guide

This guide will teach you what to expect from a digital marketing apprenticeship.

What is the job role of a Digital Marketer?

The role of a Digital Marketer is to drive customer acquisition and customer engagement through building and implementing digital campaigns across a variety of online and social media platforms. As a Digital Marketer, you can expect to work as part of a coordinated team. You will be given responsibility for some of the unique elements within an overall marketing plan or campaign. In addition to this, you will also need to work in line with marketing briefs and set instructions. As a result, you will be directed to report to a digital marketing manager, an IT manager or a marketing manager.

Typical job roles for a Digital Marketer

Listed below are some of the common Digital Marketing Job roles you can expect to see. A business organisation may require you to fill the position of one of these listed job roles:

  • Digital Marketing Assistant
  • Digital Marketing Executive
  • Campaign Executive
  • Social Media Executive
  • Digital Marketing Technologist
  • SEO Executive
  • Analytics Executive
  • Digital Marketing Coordinator

What are the qualifications for a digital marketing apprenticeship?

During your time as a digital marketing apprentice, you will need to complete 3 knowledge modules. Each knowledge module will give you a professional qualification.

  • Knowledge Module 1: Principles of Coding
  • Knowledge Module 2: Marketing Principles
  • Knowledge Module 3: Digital Marketing Business Principles

All of these knowledge modules are compulsory when studying on the Level 3 Digital Marketing Apprenticeship course. Alongside these knowledge modules, you will have a summative portfolio to complete. In addition to this, your employer will need to fill out an employer reference form on your behalf. After all three of these components are complete, your apprenticeship provider will submit you to the end point assessment. Here you will attempt to complete a synoptic project. The purpose of the synoptic project is for you to demonstrate and apply the skills and knowledge gathered from your time as a digital marketing apprentice. Once completed, you will be interviewed by an independent assessor. The assessor will grade you based upon all of the work you have submitted.

Digital marketing apprentice skill set

Digital Marketing Skill Set

In order to succeed within the digital marketing industry, it is important to understand some of the favourable skill sets and behaviours. Employers are constantly searching for candidates that possess positive attitudes and behaviours. Listed below are some examples:

  • Customer service skills
  • Written communication skills
  • Ability to work independently and part of a team
  • Analytical and problem-solving skills

Furthermore, as you progress through the course, you will have the ability to improve upon these skills alongside many others. Many digital marketing employers are also searching for a definitive passion towards both social and digital media.

Entry requirements to become a digital marketing apprentice

As a requirement, Maths and English (Level 2) are both needed before being submitted to end point assessment.

The duration of the digital marketing apprenticeship typically lasts for 18 months.

Progression opportunities for a level 3 digital marketing apprentice

If you decide to take this apprenticeship route there are plenty of progression opportunities with the addition of professional body recognition. By completing the level 3 digital marketing apprenticeship, you will be eligible to apply for a place on the independent Register of IT Technicians. You will be acknowledged for achieving various standards as well as joining a professional community. In addition to this, you will also be given access to join as a Professional member of the CIM (Chartered Institute of Marketing).

You can also look further into progressing onto a level 6 digital marketing integrated degree. To find out more about this progression opportunity, click here.


In conclusion, this guide is there to help and support you in your final decision making. Outlined is some of the fundamental features and roles within a digital marketing apprenticeship. Within this guide you can also view the opportunities for further career progression.

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