Video Content Archives - ApprenticeTips.com

Short-form videos are becoming increasingly popular and used in nearly every social media channel as a useful method way of marketing your content. Whilst creating this content sounds easy, creating unique and engaging content can be a challenge. We’ve created this handy guide to how you can market your content to get the most out of your posts.

What are short-form videos?

Short-form content is exactly what you would expect – video content that is shorter than your average video, typically two minutes or less. This type of content is utilised by businesses on platforms such as TikTok, YouTube, LinkedIn, and Instagram. The main aim of this type of content is to encourage the user to engage with the brands, through liking and subscribing or even to create User-generated content.

What are the different types of short-form videos

Short form videos can easily integrate into your social media plan, whether it’s a product launch or brand awareness you’re wanting to achieve, here are a few ways in which this can be done.

Trends and challenges

TikTok is the best channel for a brand to show its personality. Through trending music, themes and pre-recorded sounds, Tiktok trends are changing daily. TikTok is a platform in which being first to a trend can result in engagement. Whilst the platform also gives you and your audience the opportunity to create content together in the form of Duets and challenges. Perfect for any company looking to show a lighter side to their workplace, this is certainly worth incorporating into your social content plan.

Similarly, YouTube shorts can also be utilised in the same way in this same way allowing you to incorporate challenges into your branding and provide a light-hearted look to your brand.

Product launches

Perfect for providing a first look or reveal of a product, video shorts can be a perfect way for people to find out about your brand. Video Shorts can also be used to provide small teaser videos leading up to the product’s initial launch. This could be incredibly useful and a great way to heighten anticipation for the audience if done well.

Platforms such as TikTok and Instagram would be the perfect choice for this and a great way to gain insight into what customers think through the comments. You can also use this to inform plans for your social campaign, and include it in your social media strategy.

A day in the life

TikTok is a perfect way to implement this within your social plan. Similar to challenges and trends ‘A day in the life’ TikTok video short can be incredibly useful for building connections with your audience. Allowing your audience to see the behind-the-scenes of what happens in the headquarters of their favourite brand on a daily basis.

By incorporating this type of content into your plan you are giving the audience unique content and value, making them feel like they’re getting inside access to the company.

This type of content will also spark the interest of people unaware of your company making the viewer want to continue watching to find out more.

Ads and influencers

This is a great way for you to create brand awareness. By teaming up with influencers and having them include your product or service in their content, you can reach your existing fan base and also tap into the influencers’ fan base. This type of short-form video content allows you to easily create a relationship and association with the new audience due to the trust that they have in the influencer themselves.

Educational videos

Linkedin and Instagram are perfect tools to deliver educational videos. Allowing you to break down information into important points to deliver a certain message. The short-form nature of these videos will keep the viewer watching. This type of content makes the information easier to consume.

Will you be implementing short-form video into your strategy?

In conclusion, short-form video is a trend and one that many marketers are benefiting from by incorporating into their social media plans. Short-form videos come in many different forms and can be a great way to inform the audience about your brand and create a good brand image.

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Why Video Content Is Key As a Digital Marketing Apprentice

In todays world video content is really making its stand, Since 2018 the amount of hours spent online watching video content has almost doubled, going from 10.5hrs to 19hrs per week! This obviously opens a huge opportunity for marketers to really capture some of this audience by taking their products and services and putting it into a digital watchable format that can be found across multiple platforms.

How Can Video Content Benefit a Digital Marketing Apprentice?

As a digital marketing apprentice you really need to show you knowledge with tools that you would use for marketing. This may consist of a blog that explains how to use something you sell, Lets say you sell smart plugs that connect to your Wi-Fi and let you set on and off schedules and be able to toggle the plug on and off remotely from your mobile. To explain a setup in a blog you would have to write up essentially a instruction manual but with more detail that may end up being around 2000 words and has taken you a 5 hours to produce. If you was to create a video step-by-step guide which by the way 96% of people have reported watching this would not only be more in detail and informative but would take a lot less time to produce a 2 minute explainer video. So you have reduced your production time by say 50% and got it down to 2.5 hours, not only is this a huge benefit to you and your company because you’re now 50% more productive! But the person viewing doesn’t have to sit and read a 2000 word blog where they have to keep going back and back to try and understand, They can visually watch and take all the steps with you.

Where To Use Video Content

Video content has become popular over all platforms but your main focus would be: Instagram, Facebook and YouTube, I’m going to show you how to cater for each individual channel.

Instagram: This is a platform where you can place any kind of video whether its infographics, ads or explainer videos. However you have to remember your target audience, there’s no harm in testing what your audience likes and they can also adapt to what you post. Instagram should really be syncing up with your knowledge as a digital marketing apprentice and be taking advantage of a strong selection of hashtags with high and low usage to get the best coverage. People will sit for hours a day scrolling through Instagram so if you can showcase your product in use for 20-30 seconds and get people to tag your company in their posts you’re well on your way to brining in a large audience to your page.

YouTube: YouTube is going to be the hub of your content, People that go here should be able to see an extensive list of tutorials and tips and tricks and some trouble shooting. There is almost no limitations on YouTube for content length and being able to get auto generated captions for those that may be hard of hearing is a crucial feature for anyone posting video content in 2022!

Facebook: Almost the same as Instagram content wise but unfortunately you don’t get to reap the benefits of the hashtags the same as Instagram. Facebook will be a more connecting platform as you may post a video and people who are interested are more likely to tag friends and family to show them. You would also benefit from tutorials on Facebook as they can be longer than 1 minute unlike Instagram.

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