Have you felt struggled trying to create an email marketing campaign? Email is a complex aspect of marketing. The landscape always changes. We have listed our top tips on how digital marketing apprentices can improve their email campaigns.
Choose the right email marketing software.
Email marketing is a powerful marketing tool, so it is important to make sure that you are using the right software to improve your marketing campaign. Email marketing software’s include tools that are able to increase your audience, segment your lists and provide reports to grow your business and earn more revenue. Below is a list of 10 free email marketing campaigns to help you save both time and money:
Promotions aren’t everything.
While the ultimate goal of email marketing is to grow your business, you need to realize that promotions are not the core of email marketing. The most important aspect of your email marketing must be to establish and nurture healthy relationships with your customers. It is these healthy relationships that will result in customers providing lifetime value and act as the driving force of your business’ growth.
A/B testing is a must.
Always test important elements in your campaigns to help you constantly improve your campaigns. A/B testing, also known as split testing, is a way of working out which of two campaign options is the most effective in terms of encouraging opens or clicks. In an A/B test you set up two variations of the one campaign and send them to a small percentage of your total recipients. Half of the test group is sent to Version A, while the other half gets Version B. The result, measured by the most opens or clicks, determines the winning version. This is then sent to the remaining subscribers.
Preview your emails before sending.
As every subscriber is important to you, using previews will help you find the optimal format and layout for different platforms. You want to avoid any mistakes in your campaign
Experiment with send times.
Experimenting with send times is a great way to get to know your audience. Try sending email campaigns at different times and see what email receives the most engagement. Over time, you should start to see patterns and be able to pinpoint what works best for your email marketing.
Have a personalised message.
Personalisation is one of the most important elements you need to strive to nail in every campaign. However, many people have misunderstood personalisation to mean addressing a subscriber by name. While that is part of it, there’s more to personalisation such as:
- Being relevant
- Sending timely emails
- Anticipating your subscriber’s needs
Add GIFs to your email campaigns.
Adding GIFs to your email is a great way to grab your subscribers attention, point them toward an action you want them to take, or keep them scrolling to make sure they get your whole message.
Pay attention to subject lines.
Subject lines are one of the most important aspects of email marketing. The subject line of an email is the single line of text people see when they receive your email. This one line of text can often determine whether an email is opened or not, so make sure it’s optimized for your audience.
Keep on doing tests on your emails.
Testing your email campaigns is important because it ensures that your campaign looks the way you want it to. This way, you know how the campaign will display on different browsers or email clients. Furthermore, testing lets you figure out what’s working with your campaigns and what’s not.
In summary, email marketing is an effective marketing method when it is done correctly. By following these tips, digital marketing apprentices will be ready to create amazing email marketing campaigns.
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