Do’s and Dont’s of posting and communicating on Twitter

Understanding Twitter’s social platform

Image of person on phone being carried by twitter symbol

When it comes to understanding twitter’s social platform it is inherently an “online news and social networking site”. On this platform people communicate in short messages called tweets. Tweeting is posting short messages for anyone who follows you on Twitter. From a digital marketer perspective, we would hope when posting that we develop a community and engage users. Twitter therefore inherently is less about “looking good” but more so about sharing your thoughts and feelings. Therefore when using Twitter’s social platform one must understand that there will inherently be more negative responses on the platform. You can read here to understand the negativity that exists when communicating on Twitter. Essentially as a digital marketer you need to understand how to first navigate Twitters social platform.

Navigating Communicating on Twitter ‘s social platform

Being a digital marketing apprentice is no easy task. When it comes to navigating the platform you can inherently do 3 things:

  • Schedule posts (with or without images).
  • Post live (with or without images).
  • Post polls live.

Posting on your companies Twitter account

When it comes to communicating on twitter via the company account you need to remember the brand tone of voice. Twitter is the best platform for brands to launch something new. And it doesn’t have to be as big as a new (re)brand. Launching a seasonal blog, apprenticeship, or event? How about a new business partnership? Broadcast it on the timeline. Break your news via Twitter.

 [Twitter] allows us to be in the moment. It’s the most immediate and effective way to bring fresh content.

Chiara Radini, Performance Marketing Manager at Kano

Communicating on Twitter, according to Twitter

Phone with twitter in background and multiple animated faces
Keep it short

Tweets can contain up to 280 characters, but being concise is in Twitter’s DNA and it’s good for marketing. Aim to keep every Tweet focused on one specific message, rather than trying to communicate multiple ideas. If you have more to say, link out to your website or start a Tweet thread

Make clear calls-to-action

Every time you Tweet, ask yourself “what do I want people to do when they see this?” and then write it out. Tell your audience to comment below, or to follow you, or to sign up today. If there’s something urgent, emphasize it. Don’t be shy and always make the next steps clear.

Add visuals, especially video
Curate and connect with Retweets and replies

Bold images, GIFs, and videos add a touch of personality and increase results. Twitter internal data revealed there’s over 2 billion video views per day on the platform. For effective, memorable videos — remember to include your company’s logo, add subtitles so people don’t need headphones, and keep the video short (6-15 seconds is the sweet spot).

Retweeting relevant content and replying to Tweets are great ways to maintain a robust Twitter presence. Retweet. positive customer feedback, helpful articles, and ideas that align with your business’s authentic voice. Be responsive to mentions and switch to Direct Messages to resolve complex issues.

Ask questions and run polls

Twitter is all about conversation. Asking questions is an effective way to interact with your audience, show your brand’s personality, and gather feedback. Get feedback on new products, ask a playful question, or have your followers be the tiebreaker on a decision. 

Incorporate timely and relevant hashtags

Hashtags allow you to expand your reach and tap into relevant conversations. Focus on keywords that are relevant to your business and stick to one or two hashtags per Tweet. Track daily trends on the “Explore” tab to identify popular topics you can tie your brand to in an authentic way.

Doing these things as an apprentice

Inherently by using these tips you can navigate these skills and in the apprenticeship apply these in real time while you work and earn

The top 10 dos and don’ts of using social media for your business

using social media platforms for business

A lack of social media usually rings alarm bells when looking for a business. However, having a social media presence is crucial for today’s consumers and can be overwhelming for those just starting out. But simply having a social media presence is not enough; you need to know how to use it properly.

We have compiled a list of top 10 dos and don’ts to help you avoid common mistakes when using social media platforms.

Dos

Do – Set clear goals and objectives

If you a wanting a strong return on investment using social media activities, you need to start by setting clear goals and objectives. You could do this by setting your KPI’s, prioritize your goals, review your goals with the team or make your goals SMART. Your goals can be anything from building brand awareness to improving customer experience.

Without setting clear goals and objectives, you will never understand any tangible effects your social media activity has and even worse, you won’t be able to prove it.

Do – Analyse and track activity

Once you have set your goals and objectives clearly, you should have an established system for analysing and tracking your activity and results. To help you do this, you could use social media management platforms including Hootsuite and google analytics and even the built-in analytics tools in all social media platforms. When using these tools, it will give you an insight to your engagement, referral traffic, assisted conversions and revenue, plus many more.

Most of these social media management platforms offer a free trial period but it would be a worthwhile investment to purchase the packages they have to offer as they will provide more analytics and data that would be relevant to your goals and objectives.

Analysing and tracking activity on your social media pages are crucial as you will get to pinpoint any failures and guide future campaigns.

Do – Keep your branding consistent

One of the most common mistakes that businesses make is visual inconsistencies with branding across social media platforms. potential customers may become confused if they search for your business Facebook page and find your page with a different logo and colour scheme when they already know your brand. This will likely chase your customers away as they might assume they have got the wrong page, or they assume you don’t have one.

It’s important to keep in mind that you maintain your brand consistency throughout all your social media channels including logos, names, and colours as well as images you may share to your followers.

Do – Share valuable content

There are two reasons why you should always share valuable content:

  1. Sharing useful and interesting content is the only way to keep your customers engaged and coming back for more. If you post meaningless, boring, and poor-quality posts, you will start to lose traction and your followers will drop rapidly.
  2. Your chances of achieving a strong return on investment will be greatly improved by sharing valuable content that is relevant to your business:

Good quality content = clicks = conversions = revenue

Do – Make good use of social media advertising and promoted content

There are two main ways to use social media for business: organic, which is free to use, and paid. Paying a few pounds monthly can significantly boost the reach of your social media posts and content and can be used to target the right people at the right times in the right places. Additionally, if your posts contain a clear call to action, paid social media advertising will give more exposure which will drive your conversions and revenue for your business.

Do – Keep your messaging consistant

If you have just started using social media for your business and your managing multiple channels it can be easy for you to stray away from your tone of voice and messaging. You need to ensure that your overall brand messaging and tone of voice is as consistent as possible throughout all your channels so that your customer won’t get confused.

jigsaw of different ways of using social media
A jigsaw of different uses of social media

That’s all for the do’s but what about the don’ts…

Don’t – Overdo it

Overdoing it on posting on social media is just as harmful as posting to little. 46% of social media users unfollow brands that post way too many promotional messages on their profiles, which means you need to restrict how often you post per day:

  • Facebook & LinkedIn: 1 post per day
  • Twitter: 15 tweets per day
  • Instagram: 1-2 posts per day
  • Pinterest: 11 pins per day

Don’t – Use engagement bait tactics

“LIKE AND SHARE THIS POST TO WIN £££” is way to familiar when logging into Facebook. This type of engagement bait is currently being cracked down by Facebook as users are complaining that they are ‘spam’ posts. If you are thinking of using this type of engagement bait, don’t! as this will significantly reduce your reach and impact negatively on the return on investment of any future social media efforts.

Don’t – Use all social media platforms for the sake of it

Many social media platforms have a slightly different purpose and user base, so not all platforms are necessarily going to suit your business type, ethos or objectives. You should always avoid setting up profiles across all channels as this could dilute your brand and do more harm than good.

Don’t – Get hung up on numbers

Finally, don’t get fixated on numbers when it comes to your business social media profiles. While having many followers are certainly important, its not the end of the world if you don’t have as many followers as you would like. The real value is found in the amount of engagement you are receiving and the type of people you are receiving it from. These are the things that can make you real money, so pay more attention to this instead of how many followers you have. Remember, quality over quantity!

Check out our social media platforms below!

Social Media Customer Service: Top Tips

Phone with social media apps open on it.

There’s no business without your customers, and with the rise in social media a lot of business now happens online. Therefore, we’ve put together a handy top tip guide to help you put your customers first when replying to them via social media. By providing first class customer service you are making your customers feel valued and are putting them at the very heart of your business.

Social Media Customer Service Top Tip 1:

Pick the best social media platforms for your business

It’s all well and good being on every social media platform, but if that is not where your customers are you won’t be able to reach them. A good idea for gaining knowledge on where your customers are is to do a survey and see which social media platforms are the most popular. By going where your customers actually are, you can deliver a support experience that’s native to their preferred network.

What you learn about where your customers spend their time might surprise you. Don’t make the mistake of assuming that Twitter or Facebook is the best fit for your audience just because you might spend the most time on them.

Social Media Customer Service Top Tip 2:

Monitor social media mentions

You don’t have to stare at your social media feed all day (as tempting as that may be) to know when your customers need help. There are some very useful tools now that will alert you when you get mentioned.

They range from free search tools like Social Mention to full-featured paid products like Mention. These tools can help you stay on top of when and where your product gets mentioned so that you can respond to your customers. They’re great for marketing, but just as important for customer support.

Social Media Customer Service Top Tip 3:

Set up a dedicated handle for social media customer support

Your customer service team can likely address client questions faster and in more detail than your social marketing team can. This helps filter out support and service issues from your primary channel. It also ensures you assign the right teams to monitor the right types of incoming public messages.

If you create a dedicated social channel for customer support, include that handle in your brand’s other social profile bios. This lets people know where to reach out for support-related requests. If a service request comes into your main social channel, pass it along to the right team and respond from your support account.

Social Media Customer Service Top Tip 4:

Create Social Media Guidelines

Social customer support has different challenges and opportunities from social marketing. But it’s no less important to have social media guidelines in place. These should align with your company values and with the social marketing team.

Your brand guidelines for social customer support should cover things such as:

  • Tone of voice
  • Response time for each channel
  • Answers to frequently asked questions
  • Protocol for escalations or other customer issues
  • A message approval procedure and a permission management system

Social Media Customer Service Top Tip 5:

Manage customer expectations

Customers don’t expect all companies to offer the same levels of customer service on social media. A recent study found that customers who pay more for their services expect a higher level of social customer care. Of course, how companies use social media for customer service will vary based on the size of the available team.

The most important thing is to set customer expectations appropriately. Make it clear when your service team is available, and how long it might take you to respond. If there are other resources they can use to get answers faster, let them know. But the most important thing is to always respond.

Conclusion

If you follow these tips, you will be on track to improving your customer service skills via social media whilst keeping a loyal and valued customer base. Whenever you find yourself stuck on a reply , you know where to find us!

If this blog has sparked your interest in social media and digital marketing, click here for more details.

Social Media Marketing – Digital Marketing top tips

Social Media Marketing as part of a digital marketing strategy.

Social Media Marketing is a large part of Digital Marketing. With social media is constantly evolving and changing, your content and how you reach your audience has to adapt with these changes! Read on to discover the top ways to reach your audience with social media.

Social Media Marketing as part of a Digital Marketing Strategy.
Social Media Marketing as part of a Digital Marketing Strategy.

Keep on top of Social Media – Algorithms

What is an algorithm? The algorithm is a way of sorting posts based on relevance and time published. It decides what you see at the top of your feed and what you see lower down or not at all.

Before algorithms, most social feeds were displayed in reverse chronological order. In current times most algorithms are no longer showing ‘most recent’ but more so ‘most relevant’.

It is important to note that these algorithms are changing quite frequently so it’s very important to keep on top of these changes! Here we have listed some general algorithm strategies that can work across all social media channels.

  • Include native video content into your strategy – this type of content is rewarded by algorithms across most platforms
  • Use relevant hashtags – adding hashtags to a post helps to categorise it so users interested in that hashtag have a higher chance of seeing your post
  • Encourage engagements – the more engagements the post gets, the more it will be rewarded by algorithms
  • Optimise your posting time – if you’re posting when your audience is most likely to be active, there’s more chance they will see your post and engage with it
  • Post frequently – algorithms tend to reward accounts that post regularly as the content is more likely to be relevant

Include live videos in your Social Media Strategy

Including live videos in your digital marketing strategy means that your followers can interact with your brand in real-time. They provide great brand insights and they help to show the people behind the brand. This will help followers and potential customers feel more comfortable interacting with your feed.

Not only do live videos offer transparency, but they can also help to increase reach, build customer relationships, and offer your followers insights into your brand. Live social media videos offer things that other content simply can’t offer.

Using Live Video in Social Media Marketing as part of a Digital Marketing strategy.
Using Live Video in Social Media Marketing as part of a Digital Marketing strategy.

Can live videos help increase sales?

Yes! They can help encourage or seal a sale by offering extra information. For example, a live video could; give instructions on how to use a product, talk or discuss a product or service, go behind the scenes, interact in real-time through a Q&A, follow a company event.

In short, live social media videos can help to build customer relationships, increase brand transparency, help build a community around your brand, and answer questions that could lead to a sale. These are the core targets of most Digital Marketing strategys.

Include Influencer Marketing in your Social media strategy

What is influencer marketing?

Influencer marketing is the process of identifying individuals who have the possibility to create high-impact conversations about your product. It’s important to select influencers carefully. Think about who you want to target. Is it your current audience or are you looking to target a new audience that would benefit from your product? It’s important to look at the influencers audience and see if it’s a good fit.

Word of mouth marketing is one of the most powerful marketing tools and so collaborating with influencers is a great way to reach your target audience through the people they trust.

And that’s not all! It can help in other areas of your digital marketing strategy such as towards your SEO link-building efforts. The influencer may add your link to their post or blog meaning more inbound links for you.

Use your Social Media to build a community.

Allowing your customers to feel part of a community encourages bran advocacy. This is why this should be a key part of any digital marketing social media strategy.

There are many simple ways to do this such as creating a brand hashtag or a Facebook group. Your customer and audience can share content with you, and not only are you reaping the benefits of word of mouth marketing, but you’ll also be creating a community feel and be receiving content that you can use!

A great example of this is GoPro as almost all of their content is curated. As a result, they have created a community of loyal customers and brand advocates. If you look at GoPro’s brand hashtag on Instagram (#gopro), it has been used nearly 47 million times! That’s 47 million original pieces of content and 47 million pieces of word of mouth marketing. This can be used across other social media channels such as Twitter and Facebook.

Create interesting content and imagery.

Many brands fall short with social media as they believe that their followers just want to see their product when in fact, they want interesting and new content to engage with. In any digital marketing social strategy, it’s important to include other types of content for your audience to engage with.

RedBull does this brilliantly. In fact, almost all of their content is not product-based, yet you still know it’s RedBull. To achieve this, you should identifying your audience and think about their interests, then create new content around this. RedBull’s content is there to engage their specific audience and they have created a huge community of extreme sports lovers who are advocates of their brand.

Using interesting imagery in your social media marketing strategy.
Using interesting imagery in your social media marketing strategy.

Conclusion

Be sure to always research current trends when planning your digital marketing or social media marketing strategy. It’s important to be current and to produce content that it’s relevant to your audience. Also, remember to use social media channels that your audience uses! Consider channels such as Instagram, Twitter, Facebook, LinkedIn, Flickr, Snapchat, YouTube, and Reddit. Decided which of these your audience is likely to use. You can find out more about digital marketing techniques or about the Level 3 Digital Marketing Apprenticeship here.

Remeber to, follow us on Twitter and LinekdIn.

Top Tips For Successful Social Media Content

Is creating social media content something you struggle with? Are you constantly worrying about what content you can create? What’s the best way to create posts? and what can I do to make them more effective? Social Media is forever changing and it’s getting increasingly harder to generate engagement with your social media posts. By applying the following tips you will be able to make your posts more appealing and get that engagement you desperately want.

Have a plan

Having an effective plan in place is one of the most important factors to having a successful social media channel. Creating a social media strategy and plan, based on your goals, resources and available time, is essential to your success. If you think that competitive companies are just posting when something comes into their head then you’re mistaken. All social media starts with a pre-planned content calendar. What on earth is a content calendar I hear you ask? A content calendar is a document that contains all the details on your post. It will contain the date in which you plan to schedule the post for, the copy, hashtags, potential imagery and the theme for the post. These plans can be anywhere between a week to a month long and are what’s completed before any content goes live. However even with a well laid out plan in place, you still need to create social media posts and content that speaks to your identified target audience, and inspire them to engage with the content you have created.

Do your research

If you want your audience to engage with your posts, you need to make sure your content is relevant. The more relevant your posts are the higher the likelihood of you posts being successful. However relevance is not the only answer for your social media to truly succeed, you need to be able to fully understand your target audience. Starting with firstly looking into their general demographic information. What wants, needs and challenges do they have? Pick something that might be a high priority for your audience and then develop content and social media posts to provide them with a solution. A great way to connect with your audience on a social level would be to share success stories from previous satisfied customers. This will help them envision their own success as a result of using your product or services, making them feel positive about you.

Tone of voice

Although you should write social media posts in the language of your target audience, the overall message should be written in your own tone of voice. Crafting your own voice refers to the personality and emotion used within all marketing activities and social interactions online. It’s where you can choose to take either a formal or informal approach, but this would heavily depend on the product/ service you are offering. Once created this tone you use will be consistent throughout all your content creation and when interacting with your audience. This consistency will help your audience connect with you emotionally, as well as build trust and identify your social media posts as your own. This voice should be influenced by your company’s personality, but also taken heavily from your audience.

Variety of content

When creating content you should make sure that there’s a variety of content that you are posting. If you continue to post the same type of content your audience will get bored and may choose to unfollow/unlike you from their social media. Losing followers/ likes will heavily affect your engagement stats and the success of your posts. Using images, graphics and videos to tell a story where possible is a great way to break up your social feed, adding some variety to your posts. Visual content is a must as it’s more engaging, and can often tell the story quicker and more efficiently than words alone. Sometimes it’s the case that an image or video can often stand alone in social media posts while still conveying the full message to your audience. It is common for your audience to react and engage more with posts that have some form of visual, it can humanize you social media channels and enable your audience to get to know you more intimately. For the best results from you visual content, optimize each piece of content specifically the platform you’re posting it on, to ensure your message is being shared correctly and that your content still looks professional.

Add a call to action

At the end of your posts you may want to consider prompting your audience with what you action you’d like them to take next by including a call to action. Without one, your audience may not consider taking any action after reading your post, even if they enjoyed it and derived value from it. A call to action can be used for all sorts of different purposes, ranging from asking them to share a post or even check out a website. Below I’ve added a few examples to give off a better idea as to what can be added to your posts:

  • Asking your audience to like or share your social media posts
  • Ask a question prompting your audience to answer in the comments
  • Direct readers to another piece of content you’ve created
  • Inviting readers to subscribe to your newsletter
  • Asking audience to connect with you on other social media channels
  • Direct your audience to your website

Conclusion

The competition for your audience’s time and attention on social media can be tough. The secret to a successful social media channel is to not compete, but rather to set yourself apart from the crowd, by creating and sharing content and social posts that your audience will want to engage with. You can connect with your audience with your content by making sure that everything you create is in line with their wants and needs. Make sure you do your research and get to know who your audience really are. Post with confidence ensuring your newly crafted content is consistently conveyed in your brand’s voice, and look for new opportunities to break up your content and stray away from a boring feed. If you look to follow each of these steps then you will increase your content’s effectiveness and drive measurable results.

To see how we do it why not follow us on Twitter and LinkedIn

What digital tools can you use to level up your social media content?

Social media management is one of many responsibilities that Digital Marketers must adhere too. It is becoming the new norm in terms with communicating with people nationwide. So it is important to know how to optimize your content for the viewing pleasure of everyone!

Social Media Tools:

(Click each name to go to home page)

Canva: Canva is a free piece of online software that allows you to pre make social media content, posters, leaflets, etc. Along side having a free built in royalty free stock image gallery. Use this to make your social media posts.

  • Free Version (Basic capabilities)
  • Pro: £8.99/mo (Gives you the access to more integrated design tools, such as more Fonts and Images.)

Buffer: Buffer is a piece of online software that gives you the ability to schedule posts on several social media platforms. Ranging from Twitter, Facebook, and Instagram, Too LinkedIn, Tumblr and more. I recommend giving this one an install as it allows you to stay ahead of the curve and schedule your posts ahead of time.

  • Pro: £11.57/mo (Up to social 8 accounts, 1 user and 100 schedule posts)
  • Premium: £50.15/mo (Up to social 8 accounts, 2 user and 2000 schedule posts)
  • Small businesses – Large business: from £76.38 on-wards (Up to social 25-150 accounts, 6-26 user and 2000 schedule posts)

Argora Pulse: Is a Social media management and marketing tool. You can link Facebook, Instagram, Twitter, YouTube and LinkedIn accounts to the tool, giving you the ability to control all social media communications with ease. It also comes with one-click reporting, giving users the chance to access important stats in CSV and PPT formats

  • Has an adaptable price range depending on the amount of page views you want. Ranges from £99p/m up to £989p/m on-wards

Hotjar: Hotjar provides a visual way for companies to understand what their users do on their website and social pages. It makes heat maps of web pages, highlighting the parts that people actually use, click on and scroll.

  • Starter: £33.60/mo
  • Professional: £655/mo
  • Enterprise: £2624/mo

Hubspot: HubSpot provides many marketing and sales-related tools designed to help businesses. They have their own CRM platform that includes analytics, automated publishing, conversion tracking and more!

  • Starter: £33.60/mo
  • Professional: £655/mo
  • Enterprise: £2624/mo

Conclusion

There are hundred of thousands of flexible option for you to sink your teeth into. Don’t worry if none of these suggestions appeal to your companies needs and objectives as the most important thing is the tools help you reach your goals.

Can you recommend anymore social media tools to help level up others content? Why not let us know in the comment section below!

Best Editing Platforms for Social Media

Social Media icons and a text 'Top Platforms You Need for Social Media'

Introduction

Have you always wondered what are the Best editing platforms for Social Media to boost Visual strategy?

Competition on social media is growing rapidly today. If in the early days it was enough for a blogger to just regularly upload interesting content, today his profile, and each post, should be nicely designed and structured to keep the attention and attract new followers.

The same goes for commercial accounts. To stand out from the competition, it is very important to design all the posts, pages and the layouts well. But which editing platforms for social media should you use to create outstanding (and simple to use) designs?

Well, I will share with you the top platforms that I have used throughout my apprenticeship and that helped me grow the following of my business.

For a designer, it is very important to have access to special tools, such as:

  • Shutterstock  – leading global provider of high-quality licensed images. Here you can find exceptional material for banners and promotions. You can download only with a paid subscription.
  • Pixabay– favourite, international, free-to-use website, where you can download high resolution images and/or videos license free. It is a great alternative to Shutterstock and has been a great help for designing promotional material
  • Pexels– is another website with thousands of free stock images you can use everywhere. It is also free for commercial use.
  • Pixlr– photo editing tool in both free and premium versions. Contains a lot of filters and editing options, so it’s a great tool to use at work.

Now, lets move to the apps where you can edit ready templates and develop bespoke and exceptional marketing social media posts, as well as promotional material, such as banners, leaflets, magazines and so much more.

Best Editing Platforms for Social Media:

  • Canva – a life saving application and online website. A graphic design platform that consists of over a million of photos and templates. It allows users to create social media graphics, presentations, posters and so much more by using the drag and drop feature. There are options for free and paid subscriptions.
  • Envato – provides access to thousands of stock photos, design templates, presentations, royalty-free music & more.
  • Crello – the online graphic content creation service from Depositphotos has quickly gained a place in the hearts of marketeers all over the world. It contains free templates even for creating “stories” so make sure to check this platform out.

In addition, the following platforms are great to use:

  • Adobe Spark – a great alternative to Canva. It allows to create and edit of images and posts for Twitter, Pinterest, Facebook, Instagram. You can use ready templates to produce great social media content. It has a free feature with limited capabilities and a premium version.
  • Giphy – one of the best gif making platforms. It is free to use and takes seconds to produce one.
  • Easil – Drag and drop design tool that is free to use and offers great social media templates. Templates for Instagram stories & IGTV channels are particularly popular on this platform.

Conclusion

These are the best editing platforms for social media that will help you boost visual strategy, in my opinion. The above list is not exhaustive, however includes the most common used platforms that are popular around the world.

Hopefully, this content will help you with your apprenticeship and your day to day activities. We have a lot more blog posts with tips and suggestions that you can read at Apprenticetips.com. Simply, follow the link to read more blog posts.

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