Are you looking for the ultimate guide to using Ad intel? This is a great tool for researching the global competitive advertising market for both Ad spend and creatives. But you might find it hard to use the platform. We have come up with Dos and Dont’s help you navigate the way around the platform. Continue reading to find out more!
What is the database?
This a data base that allows you to run selective reports and adds media channels, new dates, brands and spending across the time that is suited. It requires planners, to research and gain exposure on competitors for client requests.
Please see Apprenticetips for more information on using digital tools and overall apprenticeship research. Find at ApprenticeTips.com
DO
Use Ad Intel for in-house planning, buying and media decisions. This will include building in-house reports to understand the competitive market.
Don’t
Another key point is not to share the data, in a raw format – it will lead to it being manipulated in another way.
DO
Also, Feed data into dashboards or reports for client use.
Don’t
Generate reports with any spot level granularity. Including reporting by channel, publication or sharing data outside the business.
DO
But, do use your own login at all times. This is to save copyrights and people taking credit for your work.
Don’t
Lastly don’t, share any data on your own websites without permission.
Why this matters?
These Dos and Don’ts allow you to be the best researcher you can be for your business and solve your client requests. Being a good researcher helps meet business goals and pushes your company to: Better understand your customers, design new business opportunities and identify problem areas.
In summary, we hope this gave a good overview on the sharing guidelines of Ad Intel. By following these tips, you will be showing a better understanding on Ad intel and can take what you have learnt back to your business and show your clients you are a research expert!
Have you just finished your postgraduate academic training and are looking for the best way to challenge and develop your professional capabilities? Let me take you through an outline of the Level 7 Academic Professional apprenticeship that would be your best option to take your career to the next step..
What is an Academic Professional?
The Academic Professional Apprenticeship (Level 7) entails extensive training and work experience in the core elements and in a specialist route of choice. The options to specialize in are either teaching or research. At entry point, individuals have foundation expertise in a particular subject discipline, but still require the training explained below to acquire full competency as an Academic Professional.
Academic Professionals work within the higher education sector, delivering higher education teaching and undertaking research to support the development of knowledge within their discipline. They can work in either Universities, Colleges or the Private sector, and their role is to develop and share knowledge with key stakeholders around them. Through this, they support the advancement of the discipline and resolution of major challenges.
Does this sound like the end goal you want to reach? Continue reading to find out more about the knowledge, skills that are expected of a likely candidate, as well as further detail about the course itself.
The Academic Professional will undertake the core role but will also choose one specialist path to go down- teaching and supporting learning, or undertaking research:
Specialism 1: Teaching
They specialize in teaching and the support of student learning at undergraduate, post graduate taught and research levels. Play a leading role in the development of current learning and teaching practice, pedagogical and assessment methodologies, advanced skill in supporting learning for diverse groups of learners (including those with disabilities). Delivery of high level of information literacy and the application of technologies in support of learning, promotion of independent learning skills and other teaching techniques.
Going down this route will mean contributing to changes of practice by developing innovative forms of teaching with students working towards higher-level learning at levels 4 to 8 in the Framework for HE Qualifications in England, Wales and Northern Ireland.
Specialism 2: Research
Individuals choosing to specialize in research will have the capacity to operate as a principal investigator. Responsibilities include competing for external funding, managing research projects and budgets and creating research outputs. They will specialize in research activities, often within a research team addressing major challenges facing the world, or those of public or private funders and commissioners of research.
Going down this route will mean playing a lead role in wider research management, oversight and development of research-related funding, collaboration with external organizations and dissemination or research outputs. These competencies reach beyond the original contribution to knowledge in a defined field, which is the prime focus of the research degree held by most Academic Professionals.
Required knowledge, skills & behaviours
There are a variety of key skills and knowledge required for this role, which may seem daunting, however the likely candidate considering this apprenticeship will already have strong knowledge of most of these areas as well as a strong skill base!
Knowledge:
teaching, assessment and feedback methods used in higher education to support learning and achievement
understanding how students learn and how to adapt delivery methods to support needs’
how to conduct research within your own and related disciplines
regulatory, administrative, financial, planning procedures, risk management, quality assurance and quality enhancement, and how they are related to their role in higher education
methods for evaluating the effectiveness of academic activities
Skills:
deliver high quality teaching using lectures, tutorials, practicals or seminars
use varying teaching skills depending on the environment and needs
develop research questions and hypotheses
critical thinking
supervise and mentor students
communicate orally, write collaboratively and effectively to manage people, processes or teams
Values and Behaviours:
ethical, sustainable and inclusive practices and equality of opportunity to a professional standard
the desire to continuously develop their knowledge and insight (in relation to career management, responsiveness to opportunities, networking, etc)
the need to commit to CPD in relation to relevant contemporary issues (e.g. student employability)
the need to be enthusiastic, self-confident, self-reflective to operate effectively
Each employer will set their own specific entry requirements and this will likely be a postgraduate degree level (level 7) qualification in an area of disciplinary specialism.
Level 2 Maths & English are required prior to the end-point assesment. For those with an education, health and care plan or legacy statement, the Maths & English requirement is Entry level 3 and British Sign Language qualification are an alternative to English qualifications (if this is their primary language).
Professional Body Recognition
The Apprenticeship Standard and Assessment Plan are aligned to the current editions of the Higher Education Academy UK Professional Standards Framework (UK-PSF) and the Vitae Researcher Development Framework. Successful candidates that meet the requirements will be eligible for professional recognition as a Fellow of the Higher Education Academy.
Duration
18-24 months
Conclusion
The Academic Professional course is a great option for those who have considerable expertise in a particular subject discipline, indicated most likely by successful completion of the postgraduate level 7 or 8 qualification, but are in need of the above substantial training to acquire the full title of an Academic Professional. This apprenticeship will give you the chance to build on those key professional skills and will open up endless opportunities. In addition, you will meet peers around you that share the same passion for education and development.
Take a look through the blogs on our website to find out more about what we offer, how we can help and to hear tips, advice and experiences shared by likeminded individuals. Follow us on Twitter or LinkedIn to stay up-to-date with the latest posts, or get in touch below for more information!
