The Art of Digital Marketing: Tips and Best Practices for Success

A graphic image of various elements within Digital Marketing.

Digital marketing has become a crucial aspect of modern-day businesses, with more and more companies relying on digital marketing techniques to connect with their audience and increase their revenue. However, becoming a great digital marketer takes more than just posting content on social media or running ads on Google. It requires a comprehensive understanding of the industry, a keen eye for detail, and the ability to adapt to ever-changing trends and technologies. In this post, we will discuss some tips on how to become a great digital marketer.

Build A Strong Foundation

To become a great digital marketer, you need to have a strong foundation in marketing principles. You need to understand the four Ps of marketing: product, price, place, and promotion. This knowledge will help you create effective marketing campaigns and strategies that align with your brand’s goals and values. Additionally, it’s essential to understand your target audience’s needs and behaviours, as this information will guide your marketing efforts.

Stay Up To Date With Industry Trends

The digital marketing industry is constantly evolving, with new technologies and trends emerging regularly. To stay ahead of the curve, you need to keep up with these changes and adapt your strategies accordingly. Follow industry blogs and social media accounts, attend webinars and conferences, and read books and articles on the latest marketing trends. This knowledge will help you create innovative campaigns that resonate with your target audience.

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Focus On Creating Engaging Content

Content is the backbone of digital marketing, and creating engaging content is crucial to the success of your campaigns. Your content should be informative, entertaining, and shareable. It should also be tailored to your target audience and align with your brand’s values. Consider using different formats, such as videos, infographics, and podcasts, to appeal to different types of learners.

Utilise Social Media Platforms

Social media platforms are powerful tools for digital marketing, and you should use them to your advantage. Choose the platforms that are most relevant to your target audience and create a consistent brand voice across all of them. Engage with your followers by responding to comments and messages, and use social media analytics to track the success of your campaigns. Additionally, consider using social media influencers to promote your brand and reach a wider audience.

Optimise For Search Engines

Search engine optimisation (SEO) is a critical component of digital marketing, as it helps your website rank higher in search engine results pages. To optimize your website, use relevant keywords in your content, optimize your website’s structure and navigation, and ensure that your website is mobile-friendly. Additionally, consider using pay-per-click (PPC) advertising to drive traffic to your website.

Track And Analyse Your Results

To be a great digital marketer, you need to track and analyze your results continually. Use tools like Google Analytics to track website traffic, conversion rates, and other key performance indicators (KPIs). This information will help you identify which campaigns are most successful and which ones need improvement. Use this data to adjust your strategies and improve your campaigns continually.

Stay Organised

Digital marketing involves many moving parts, from creating content to analyzing data. To succeed, you must stay organized and prioritise your tasks effectively. Use project management tools like Trello or Asana to keep track of your to-do list and collaborate with team members. Additionally, create a content calendar to plan your content in advance and ensure that it aligns with your brand’s goals and values.


In conclusion, becoming a great digital marketer takes time, effort, and dedication. By building a strong foundation in marketing principles, staying up to date with industry trends, focusing on creating engaging content, utilising social media platforms, optimising for search engines, tracking and analysing your results, and staying organised, you can create effective marketing campaigns that resonate with your target audience and drive business success.

Remember to keep an eye out on our blog page for further tips!

Create reports using – Google Analytics / Adobe analytics.

Image of laptop with data analytics.

Within digital marketing, many campaigns are carried out over the course of the fiscal year. Companies want to manage the success of their campaigns and see how well they performed by creating insights on the campaign. One way of measuring campaign performance is by using an analytical report such as google analytics or adobe analytics. These bespoke reports can help identify trends in the market and where your customer base lies. Read my top tips below on what to look out for when creating reports!

Customer database – field/region/category

When creating reports, first identify where you want your data to come from. Within your business first, decide which customers you want to focus on, this can be done by filtering the data by region, customer age, price range, and all sorts of factors. For example, ApprenticeTips could create a report to see which apprenticeships are most common in London. They can then filter this by choosing a level of apprenticeship from level 3 – level 7, this report will then only show data from London and apprentices doing the specific level of apprenticeship chosen. Once you have determined your customer base, you’re ready to work on your report!

KPI – help measure key metrics.

KPI stands for key performance indicators. These are metrics that help measure how successful your marketing campaign is going. Metrics such as open rate, click-through rates, visits, orders, revenues, and conversion rates. These can be used to measure the success of a campaign, when using metrics data can be compared from campaign to campaign to see the growth or decline of the business. ApprenticeTips can use metrics such as views to see how many users are visiting the webpage (

Click-through rates can also be used to measure how many customers are clicking on the content you have provided. For example, if a business sends out an e-mail, they can find out how many customers opened the email and what page they were directed to from the e-mail. Al businesses can create a bespoke report which will measure metrics most useful to the business. An e-commerce business may focus on revenue, orders, and unit metrics when creating an analytical report.

Exporting reports.

When the report has been created, it needs to be exported so It is in a presentable format to the team/business. Reports can be shown as

  • Pie charts
  • Bar charts
  • Tables

There are many ways to showcase the data found from the reports created, tables can be a great way to separate data by region, category, or metrics. For example, a company wanted to measure how much revenue they generated in a specific month. This can be shown in a table with date ranges, products and revenue generated. A tool that can be used to create tables and charts in Microsoft Excel, Excel allows you to showcase data in a simple and effective format which can then be shared with the wider team.

Pulling insights.

Businesses can use google analytics to create insights for the campaigns. Insights can help businesses answer the why question to the success of the campaign. For example, if an e-commerce business sees an increase in views for the month of December, they could conclude that they had offers for Black Friday or Christmas boxing day which is why they saw growth in views for December. By looking at this data they can conclude that views we’re up due to demand for gifts during Christmas. They can also compare data from December last year to data from December this year. This will show the trend of the business YOY (year on year). Insights can be used to create targets and objectives for the business.


Overall, analytical software such as google analytics and adobe analytics are a useful way of looking into a business’s performance. Businesses can use metrics to measure the success of a campaign, these metrics can be compared to previous data to see the growth of the business. Reports can help set targets for the business. If you would like to learn more day-to-day job roles as a Digital Marketer, check out the post on this apprenticeship.

If you are interested in learning more about Google analytics and Adobe analytics, you can click on the links provided to gain more knowledge or reporting analytics.