A good email marketing site should have the following features:
A User-friendly interface means the site should be easy to use and navigate. The user interface should be intuitive, and the features should be easy to access.
Quick email automation, a great site should provide email automation features, such as drip campaigns, triggered emails, and personalized emails.
The option to list management and the ability to manage your email list is an advantage. You are able to add and remove subscribers, segment your list, and create custom fields, which means you are using a good email marketing site.
Use of analytics and reporting, every marketer needs to track their metrics therefore a good site should provide analytics and reporting features that allow you to track email opens, clicks, and conversions. This information can help you improve your email campaigns and measure their success.
A range of customizable templates is a key box ticker when looking for a good email marketing site. It should have customizable email templates that allow you to create professional-looking emails that are consistent with your brand.
Allowing integration with other tools such as CRMs, landing page builders, and social media platforms, to streamline your email marketing efforts.
A good reputation for deliverability means that your emails are more likely to land in subscribers’ inboxes rather than their spam folders.
Lastly, great customer supports a good site should be able to provide excellent customer support, including email support, live chat, and phone support. This can be important if you have any issues with your email campaigns or need help with the site’s features.
Look for the best sites
The following sites rank the best due to the reasons listed above:
Email marketing can help boost your campaign’s strategy by delivering personalized messages to subscribers based on their interests and behaviours. Also, by segmenting your email list and using automation, you can send targeted messages that are more likely to be opened and acted upon.
Email marketing can also increase engagement with your audience, build trust, and drive conversions. It’s also a cost-effective way to reach your target audience with a higher ROI than traditional marketing channels. Overall, leveraging personalization, segmentation, automation, and valuable content can help improve the effectiveness of your email campaigns and achieve your marketing goals. For more information look here.
Have you felt struggled trying to create an email marketing campaign? Email is a complex aspect of marketing. The landscape always changes. We have listed our top tips on how digital marketing apprentices can improve their email campaigns.
Choose the right email marketing software.
Email marketing is a powerful marketing tool, so it is important to make sure that you are using the right software to improve your marketing campaign. Email marketing software’s include tools that are able to increase your audience, segment your lists and provide reports to grow your business and earn more revenue. Below is a list of 10 free email marketing campaigns to help you save both time and money:
While the ultimate goal of email marketing is to grow your business, you need to realize that promotions are not the core of email marketing. The most important aspect of your email marketing must be to establish and nurture healthy relationships with your customers. It is these healthy relationships that will result in customers providing lifetime value and act as the driving force of your business’ growth.
A/B testing is a must.
Always test important elements in your campaigns to help you constantly improve your campaigns. A/B testing, also known as split testing, is a way of working out which of two campaign options is the most effective in terms of encouraging opens or clicks. In an A/B test you set up two variations of the one campaign and send them to a small percentage of your total recipients. Half of the test group is sent to Version A, while the other half gets Version B. The result, measured by the most opens or clicks, determines the winning version. This is then sent to the remaining subscribers.
Preview your emails before sending.
As every subscriber is important to you, using previews will help you find the optimal format and layout for different platforms. You want to avoid any mistakes in your campaign
Experiment with send times.
Experimenting with send times is a great way to get to know your audience. Try sending email campaigns at different times and see what email receives the most engagement. Over time, you should start to see patterns and be able to pinpoint what works best for your email marketing.
Have a personalised message.
Personalisation is one of the most important elements you need to strive to nail in every campaign. However, many people have misunderstood personalisation to mean addressing a subscriber by name. While that is part of it, there’s more to personalisation such as:
Being relevant
Sending timely emails
Anticipating your subscriber’s needs
Add GIFs to your email campaigns.
Adding GIFs to your email is a great way to grab your subscribers attention, point them toward an action you want them to take, or keep them scrolling to make sure they get your whole message.
Pay attention to subject lines.
Subject lines are one of the most important aspects of email marketing. The subject line of an email is the single line of text people see when they receive your email. This one line of text can often determine whether an email is opened or not, so make sure it’s optimized for your audience.
Keep on doing tests on your emails.
Testing your email campaigns is important because it ensures that your campaign looks the way you want it to. This way, you know how the campaign will display on different browsers or email clients. Furthermore, testing lets you figure out what’s working with your campaigns and what’s not.
Conclusion.
In summary, email marketing is an effective marketing method when it is done correctly. By following these tips, digital marketing apprentices will be ready to create amazing email marketing campaigns.
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Contrary to what many may think, email marketing isn’t dead. In fact, the average order value of an email is three times higher than that of social media. It is thus no wonder that email marketing remains one of the specialisms listed in the digital marketing apprenticeship standard. Use these best email marketing tools and software to develop effective email marketing campaigns.
Let’s start with the most essential: email service providers. ESPs allow you to send email campaigns to a list of subscribers using email software. Mailchimp is a great free one because you can split your subscribers up into groups and segments. This means you can send targeted emails improving click-through rates and conversions. In 2022, personalisation continues to be an important part of email marketing strategies, and email automation is a great way to achieve this. Email automation is available on Mailchimp and can be used to create effective drip marketing campaigns, ensuring you send the right message at the right moment to the right people. Other ESPs you could look at are Zoho Campaigns, which is free with up to 6,000 emails per month to 2,000 contacts, and Klaviyo, which is also free with up to 500 emails to up to 250 contacts.
Cost: Mailchimp Free includes up to 2,000 contacts, with 10,000 sends per month and a daily limit of 2,000.
Digital marketing apprenticeship standard: Technologies, implementation, specialist areas (email marketing), digital tools
Email automation workflows can be directly created in Mailchimp
Best Email Template Builder | Stripo
Most ESPs provide a host of free email marketing templates, but they are usually basic newsletter designs. Stripo utilises drag-and-drop content modules to help you create HTML email templates, and is one of my personal favourites as you can set the branding for headings and other design elements. Additionally, each content block can be optimised for mobile. Using Stripo you can create beautiful email mock-ups and reuse the templates. Sections of your email templates can also be saved as modules, which can be dragged into new designs. Altogether, Stripo guarantees brand consistency across your email campaigns.
Cost: The free version of Stripo allows you to create two email templates and export 4 emails to ESPs per month
Digital marketing apprenticeship standard: Technologies, specialist area, digital tools
Best Email Marketing Analysis | Google Analytics
ESPs are great sources to collect email metrics, such as open rates, click-through rates and email deliverability. But, once a user clicks on a link and leaves their email inbox, ESPs can no longer track their behaviour. This is where Google Analytics comes in. Using UTM tracking parameters, Google Analytics can track where users came from, how long they spend on a page and whether they ended up completing a goal. As a result, digital marketers can calculate their return on investment for their email marketing strategy.
Cost: Google Analytics is free for small and medium-sized businesses
Digital marketing apprenticeship standard: Data, analysis, digital tools, digital analytics
Best Email Copywriting Tool | Grammarly
Have you ever
sent an email and then realised there’s a typo? It can happen, but
unfortunately, it could make your brand look unprofessional. While email best
practice is to write copy in Google Docs or a Word Document, this can often be
time-consuming. These word processors do not analyse the text for the tone of
voice either. Grammarly is a writing assistant that does not only review your
spelling but also your grammar, inflexion, and clarity of the sentences. The
best features are Grammarly’s plug-ins that can be used in apps, word processors
and, you guessed it, email clients. This ensures you can write easily readable
and typo-free email campaigns even when time is of the essence.
Cost: Grammarly free checks for spelling, grammar and punctuation.
Digital marketing apprenticeship standard: Written communication, technologies
Best for Email Compression | Compress JPEG
If you have used an ESP before, you may have noticed a warning comes up when you try to import an image that is too big. The reason ESPs have these pop-ups is that emails over 3MB in size risk being flagged as spam. One way to reduce an email’s size is to compress the photos in it. Compress JPEG makes it easy to import or drop the files into its compressor. After the software compresses the file, you can download the minimised version. Any files uploaded on Compress JPEG are deleted after one hour because security and privacy are key to the operations of most businesses. You can also adjust the quality, and in turn the file size, manually. In addition to JPEGs, PNGs, GIFs and PDF files can also be compressed by clicking on the appropriate tab on the website.
Cost: Compress JPEG and its sister sites are free to use with unlimited file compressions
Digital marketing apprenticeship standard: Problem-solving, digital tools, interprets and follows
On Compress JPEG, you can upload a file, adjust the quality and then download the minimised version.
Creating Effective Email Marketing Campaigns
As a digital marketer, it is important to understand the wide range of tools at your disposal. Using various email marketing tools will bring you one step closer to building and implementing a great email campaign that is sure to impress your line manager and EPA organisation.
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