What Do You Do In A Digital Marketing Apprenticeship?

When you say ‘digital marketing’, it leaves a huge spectrum of possibilities. There are so many different way of marketing, especially online! Here’s what you can actually expect, and how you can prepare for what’s about to come. Digital marketing apprenticeships are always different, no matter what; but there are some things that are always the same. Here’s what you can expect to learn in your digital marketing apprenticeship!

Content Creation

Now, of course every business is different. You might even have a graphic designer that designs all of your content for you. If not, it could be down to you! It’s not uncommon for marketing apprentices to be given control over certain social channels, but don’t worry – it’s easy enough! The most crucial part of content creation is scheduling the content beforehand. Getting to grips with themes, any campaigns you’re running, and the mood of the posts is a great way to think up new, creative design ideas. Things to keep in mind with content creation are any branding guidelines your company uses in their outward presentation, the tone of voice, and the way that you interact with the consumer. For a more in depth look at how you can create unique content, check here.

Part of this is also the scheduling of all of the aforementioned posts. this is usually the easy part, where you say goodbye to the previous project and move onto something new and refreshing. Digital marketing apprenticeships are a constant cycle of movement, from one project to another, so it will definitely keep you on your toes!

Search Engine Optimisation

A vital part of digital marketing is SEO, or search engine optimisation. Search engine optimisation is the process of driving traffic to your website through organic means. SEO helps with SERP’s (search engine results pages), and allows your page to get more views. SEO consists of looking into the back end of pages, and what users are actively searching for, and appealing to those searches. As you go through your apprenticeship, you learn much more about SEO and how to appeal to the public through crawlers, meta descriptions and more. However, as you start out, you’ll most likely be looking at the bare bones of SEO to get an understanding of what’s going on and how it fits together.

This will be things like ‘keywords’, and finding out how certain words and phrases rank online, as well as how they affect your own content. Looking at your on-page SEO, and any inbound or outbound links you have – all of it ties together to decide whereabouts you rank online, and how many people see your content.

To find out more about improving SEO, check out our blog on it!


After you’ve worked hard to make sure that your content does in fact rank well, you need to monitor it, and understand whether it actually is. Analytics help you to understand how your brand looks online, and whether people are finding and sticking with your content.  Analytics helps you figure out much more than just views, though; they help you to understand who you’re targeting, what platform your customers are on, what time of day is best to post, and more. Understanding analytics tells you whether your content is succeeding, and if not, possible reasons as to why. Monitoring them carefully and seeing what works and what doesn’t is a guaranteed way to improve your content. A digital marketing apprenticeship not only teaches you how to use skills to boost content and posts, but to monitor them and learn their value too!

Social Listening

Not to be confused with social monitoring, social listening is a deeper understanding of who, what, where, when, why and how people are interacting with your content. Social listening includes seeing what people are saying about you and your brand online, and how it compares to competitors. It helps to understand what needs to change or be modernized in your brand, and how you can update either the way you address customers, the brand itself, the platforms you use, and more. To get a deeper understanding, see here.

Of course, this list isn’t the be all and end all for what you’ll discover in your digital marketing apprenticeship, but it’s often better and easier to go into things with a background knowledge! Get to grips with the basics as you explore the world of digital marketing…

Digital marketer integrated degree – Level 6

Laptop with a digital marketing dashboard

What is the Digital Marketer Integrated Degree?

Overview and Occupational profile

The integrated degree is a Level 6 qualification achieved by leading on the creation and execution of a digital marketing strategy. Through this the marketer will recognise and respond to business opportunities and customer requirements through an array of different digital marketing channels. The marketer will actively employ content marketing and campaign management principles as well as financial and analytical tools to deliver on a successful campaign that meets the needs and goals of their organisation.

Entry Requirements

Each employer will typically set their own unique entry requirements but to be able to study for a degree, typically candidates who have achieved a grade C or above in at least five GCSE’s which includes English and Maths, and at least two A levels equivalent to Level 3 qualifications. Candidates for this role may have previously been in a digital marketing role or be able to demonstrate a real passion and personal experience in digital marketing.

How long is the integrated degree?

This Level 6 apprenticeship will typically be between 3-4 years depending on the apprentice’s experience.

What qualification do I get?

At the end of this Level 6 course you will receive a Bachelors Degree in Digital Marketing.

Be aware that apprentices without a level 2 English and Maths qualification will need to achieve this level before taking the end point assessment.

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What skills will I need for this role?

The occupational skills for this role include:

  • Be able to develop and apply the concepts, principles and theories of marketing staying relevant to the interdisciplinary topics of digital marketing.
  • Apply the 4 campaign principles which are product, price, place and promotion.
  • Write and create content appropriate for different audiences across various channels and ensure that there are clear ‘call to actions’ and user journeys.
  • Demonstrate how to promote and apply content marketing effectively through the most effective media channels, relationship management systems and communication platforms to make sure that the brand and cultural awareness are maintained throughout the duration of the marketing strategy.
  • Management skills to plan, specify, lead and report on the project as well as the ability to manage and optimise key channels and content within the overall plan.
  • Accurately observe and report to draw conclusions from all types of statistical analysis of campaign performance, recognising limitations with financial budgetary requirements to demonstrate the campaigns return on investment (ROI).
  • Engage with communities through email marketing and social media to stimulate and encourage customer communication through having positive discussions and regular engagement.
  • Interpret, communicate and brief internal or external stakeholders on digital business requirements.

For more information on the skills needed for this role please click here.

Desired behaviours for an integrated degree

The ideal applicant for this role will be able to communicate effectively and actively listen at all levels. The ability to work under pressure and unsupervised will give the applicant an advantage as well as the confidence to interact effectively within the wider organisation.

The ideal applicant must consider the impact of work on others, especially in relation to culture, diversity and equality.

Demonstrate business disciplines and compliance with procedures and principles to ensure the work is of the highest quality and fit for purpose within the organisation. Close attention will be needed for deadlines and budget requirements.

Be enthusiastic in your role and have a flexible approach to work and personal development through CPD and life-long learning.

For more information on the desired behaviours for this role please click here.

Additional information

For additional information on the Level 6 – Digital Marketing integrated degree please click here to ask any questions about the apprentice role and to sign up to our mailing list.