Level 3 Digital Marketing Apprenticeship

Do you want to take control of the marketing future in the digital age? Put your social media skills to work? A digital marketing apprenticeship could be the perfect route for you!

Jobs this apprenticeship could lead to

There are many routes to take of off the back of all the skills you will pick up from this apprenticeship. We have listed a few of the many job titles possible below. All salaries are estimated from Glassdoor.

  • Digital Marketing Executive – £25,000
  • Social Media Executive – £23,673
  • Digital Marketing Analyst – £31,773
  • Digital Advertising Executive – £27,973

Although it’s interesting to see what salary these jobs can land you, there are many more exciting aspects of these roles. Carrying the online presence of a brand is so important in this day and age and this is how the consumer forms their opinions.

Entry Criteria

Individual employers will set their own entry criteria but typically you will have achieved grade C or above in at least five GCSEs including English and Maths. In addition, you will need at least two A levels or equivalent Level 3 qualifications.  For a list of A-Level equivalent qualifications, click here. You may have previously been in a Digital Marketer role or be able to demonstrate a real passion and personal experience in digital marketing but this is not mandatory.

Behaviours you should have

This role takes a person who is really up to the job! Have a look at the following behaviours to see if you are up for the role.

  • Great communication and listening skills
  • Able to work under pressure and well within a team
  • Evaluate how work impacts others in a cultural sense
  • High attention to detail and successfully work to deadlines
  • Respect for compliance, procedures, and regulation
  • Enthusiastic and flexible approach to work and to personal development
  • Logical thinking and a creative approach to problem-solving

There are a plethora of other great attributes that would also make you a great fit to become a digital marketer.

Skills you will develop

Along with all the positive behaviours you will bring to the role, you will also learn and pick up many skills to take with you throughout your career. The aim of an apprenticeship is really that you will be professionally trained whilst continuing to be a great asset to your employer.

  • Apply the 4 marketing principles (product, price, place, promotion) and considerations of the business/marketing campaign.
  • Implement content for the different audiences, online channels and create clear “Call to Actions” and user journey’s
  • Manage, plan, specify, lead and report on digital marketing projects.
  • Manage and optimise key channels and content within a digital marketing plan.
  • Apply a marketing mix / digital marketing mix to meet customer expectations.
  • Identify, recognise and understand internal and external business intelligence and factors that may impact future operations.
  • Interpret, communicate and brief internal or external stakeholders on digital business requirements.
  • An understanding of the principles of coding

Again, although this list is completely accurate, it is not the full extent of all the complex skills you will pick up. You would also come away from this experience with a variety of soft skills. These will be transferable through both your professional and personal life.

Top 5 Digital Marketing Data Tools

Image of a data tool showing rows of data.

With data becoming the foundation of marketing campaigns and strategies, it is no surprise that data has become a fundamental part of daily routines and digital marketing courses. Throughout the level 3 digital marketing apprenticeship, students will need to understand various data tools to qualify as competent in the technical Data skill.

Data Tool 1 – Google Analytics and Adobe Analytics

Although I was cheeky here to add two data tools in one, these tools are commonly used as the basis of pulling data for campaigns and strategies. If you need to prove an idea or decide on the success of a marketing tactic, using one of these data tools will be the best place to start.

Data gives team’s the relevant information needed to understand where traffic is coming from. Traffic channel data is necessary when confirming the success of a marketing tactic. Furthermore, this data can give you and your team an idea of what traffic channels need optimizing immediately. If a traffic channel is not driving a large volume of traffic or the conversion rate is significantly low, it is an indication to digital marketers that the channel needs improvements; this could be through optimizing a current campaign that is not succeeding or creating a new campaign. Often, this can be a great way to propose a strategy to senior team members.

The best element of these data tools, in my opinion, is being able to compare data points from different time ranges. This can give an indication on the performance of a traffic channel, product or page through determining whether key metrics such as traffic, conversion, bounce rate and revenue have increased or decreased over time. This trend can suggest whether a campaign is performing better or worse and lead to discussions on why this may be and how to improve this.

Data Tool 2 – Microsoft Excel

Personally, Excel is a favourite tool for pulling data insights! With reporting tools such as Adobe Analytics, Excel can provide detailed visualizations that can be easily shared with the team. If you have a passion for data in your digital marketing apprenticeship, I recommend studying this tool and leveraging the basic formulas to provide your team with regular performance updates. Moreover, use conditional formatting! I use it to colour code positive and negative data points. This is clearer for the team and myself to see an overview of our performance.

Furthermore, you can easily share data and insights. Use Microsoft Cloud to work within the same documents as colleagues to collaborate together.

Data Tool 3 – ContentSquare

Analysing web pages has never been simpler. ContentSquare gives a whole new meaning to using data in digital marketing. With the Chrome extension giving digital marketers the ability to analyse heat maps on live web pages, this is a tool you don’t want to miss in your apprenticeship.

Optimizing your site for SEO? Testing new content on different pages? This tool will allow you to compare visitor engagement on pages over time. You will be able to see whether the changes you have made have had a positive effect on customer engagement. Likewise, it is important to monitor any negative impacts.

Understand the engagement of your audience with this tool. Then, take key insights back to your team to explain why certain pages are performing better or worse than others. Use these insights to inform next steps in content and SEO planning.

Data Tool 4 – Google Search Console

A range of data tools is important to find insights that align with different marketing goals. As a digital marketing apprentice, you will need to understand Search Engine Optimization. This will determine a site’s organic search performance. If a page has a low ranking on the search engine results page (SERP), it will have low visibility to the target audience.

Interested in learning what pages on your site are performing well and which need optimizing? Google Search Console has many features that can provide these insights. Personally, my favourite feature is the average page ranking for a given URL. This data can give marketing team’s reasons behind Organic Search performance. It can give marketer’s the incentive to run a SEO strategy. Then, you can understand whether the strategy is working through continuing to monitor how the page rankings change through the trend graph.

An image of someone working on a laptop, using a data tool.
Data Tools are important for marketers to build campaigns that are valuable to the goals of the business.

Data Tool 5 – Google Trends

Another SEO tool, Google Trends is a useful data tool to find the volume of searches for certain keywords. When conducting keyword research, it is important to find keywords that are both high enough in volume to reach a significant audience, but also with low enough competition so competitor brands don’t take all the top ranks.

Furthermore, this tool can be interesting to look into branded keywords, especially if your company is trying to understand whether they are more engaged with their audience than a competitor. This tool allows you to see the volume of searches for your company’s branded keywords compared to that of a competitor.

Data Tools – Conclusion

These tools are useful for their own reasons. However, the level 3 digital marketing apprenticeship standard focuses not only on being able to pull and read data, but you must also be able to provide recommendations and insights to others. Take note of where I have mentioned sharing data to recommend marketing campaigns based on data trends.

If you are interested in learning more about key digital marketing tools, check out our article on keyword research tips for SEO.