Do you want to take control of the marketing future in the digital age? Put your social media skills to work? A digital marketing apprenticeship could be the perfect route for you!
Jobs this apprenticeship could lead to
There are many routes to take of off the back of all the skills you will pick up from this apprenticeship. We have listed a few of the many job titles possible below. All salaries are estimated from Glassdoor.
- Digital Marketing Executive – £25,000
- Social Media Executive – £23,673
- Digital Marketing Analyst – £31,773
- Digital Advertising Executive – £27,973
Although it’s interesting to see what salary these jobs can land you, there are many more exciting aspects of these roles. Carrying the online presence of a brand is so important in this day and age and this is how the consumer forms their opinions.
Entry Criteria
Individual employers will set their own entry criteria but typically you will have achieved grade C or above in at least five GCSEs including English and Maths. In addition, you will need at least two A levels or equivalent Level 3 qualifications. For a list of A-Level equivalent qualifications, click here. You may have previously been in a Digital Marketer role or be able to demonstrate a real passion and personal experience in digital marketing but this is not mandatory.
Behaviours you should have
This role takes a person who is really up to the job! Have a look at the following behaviours to see if you are up for the role.
- Great communication and listening skills
- Able to work under pressure and well within a team
- Evaluate how work impacts others in a cultural sense
- High attention to detail and successfully work to deadlines
- Respect for compliance, procedures, and regulation
- Enthusiastic and flexible approach to work and to personal development
- Logical thinking and a creative approach to problem-solving
There are a plethora of other great attributes that would also make you a great fit to become a digital marketer.
Skills you will develop
Along with all the positive behaviours you will bring to the role, you will also learn and pick up many skills to take with you throughout your career. The aim of an apprenticeship is really that you will be professionally trained whilst continuing to be a great asset to your employer.
- Apply the 4 marketing principles (product, price, place, promotion) and considerations of the business/marketing campaign.
- Implement content for the different audiences, online channels and create clear “Call to Actions” and user journey’s
- Manage, plan, specify, lead and report on digital marketing projects.
- Manage and optimise key channels and content within a digital marketing plan.
- Apply a marketing mix / digital marketing mix to meet customer expectations.
- Identify, recognise and understand internal and external business intelligence and factors that may impact future operations.
- Interpret, communicate and brief internal or external stakeholders on digital business requirements.
- An understanding of the principles of coding
Again, although this list is completely accurate, it is not the full extent of all the complex skills you will pick up. You would also come away from this experience with a variety of soft skills. These will be transferable through both your professional and personal life.
