The Art of Digital Marketing: Tips and Best Practices for Success

A graphic image of various elements within Digital Marketing.

Digital marketing has become a crucial aspect of modern-day businesses, with more and more companies relying on digital marketing techniques to connect with their audience and increase their revenue. However, becoming a great digital marketer takes more than just posting content on social media or running ads on Google. It requires a comprehensive understanding of the industry, a keen eye for detail, and the ability to adapt to ever-changing trends and technologies. In this post, we will discuss some tips on how to become a great digital marketer.

Build A Strong Foundation

To become a great digital marketer, you need to have a strong foundation in marketing principles. You need to understand the four Ps of marketing: product, price, place, and promotion. This knowledge will help you create effective marketing campaigns and strategies that align with your brand’s goals and values. Additionally, it’s essential to understand your target audience’s needs and behaviours, as this information will guide your marketing efforts.

Stay Up To Date With Industry Trends

The digital marketing industry is constantly evolving, with new technologies and trends emerging regularly. To stay ahead of the curve, you need to keep up with these changes and adapt your strategies accordingly. Follow industry blogs and social media accounts, attend webinars and conferences, and read books and articles on the latest marketing trends. This knowledge will help you create innovative campaigns that resonate with your target audience.

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Focus On Creating Engaging Content

Content is the backbone of digital marketing, and creating engaging content is crucial to the success of your campaigns. Your content should be informative, entertaining, and shareable. It should also be tailored to your target audience and align with your brand’s values. Consider using different formats, such as videos, infographics, and podcasts, to appeal to different types of learners.

Utilise Social Media Platforms

Social media platforms are powerful tools for digital marketing, and you should use them to your advantage. Choose the platforms that are most relevant to your target audience and create a consistent brand voice across all of them. Engage with your followers by responding to comments and messages, and use social media analytics to track the success of your campaigns. Additionally, consider using social media influencers to promote your brand and reach a wider audience.

Optimise For Search Engines

Search engine optimisation (SEO) is a critical component of digital marketing, as it helps your website rank higher in search engine results pages. To optimize your website, use relevant keywords in your content, optimize your website’s structure and navigation, and ensure that your website is mobile-friendly. Additionally, consider using pay-per-click (PPC) advertising to drive traffic to your website.

Track And Analyse Your Results

To be a great digital marketer, you need to track and analyze your results continually. Use tools like Google Analytics to track website traffic, conversion rates, and other key performance indicators (KPIs). This information will help you identify which campaigns are most successful and which ones need improvement. Use this data to adjust your strategies and improve your campaigns continually.

Stay Organised

Digital marketing involves many moving parts, from creating content to analyzing data. To succeed, you must stay organized and prioritise your tasks effectively. Use project management tools like Trello or Asana to keep track of your to-do list and collaborate with team members. Additionally, create a content calendar to plan your content in advance and ensure that it aligns with your brand’s goals and values.


In conclusion, becoming a great digital marketer takes time, effort, and dedication. By building a strong foundation in marketing principles, staying up to date with industry trends, focusing on creating engaging content, utilising social media platforms, optimising for search engines, tracking and analysing your results, and staying organised, you can create effective marketing campaigns that resonate with your target audience and drive business success.

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The breadth and depth of Digital Marketing that you may not know about

If you are either within a Digital Marketing Apprenticeship or are looking to join one, you either expect or have expected Digital Marketing to be generally restricted to posting on Social Media or creating Social Media adverts but this is not the case at all. Digital Marketing covers everything digital which is why I am here today to explain how wide of an industry it actually is and the wide range of things you can partake in as a part of it. Below will be some of the wide range of activities you can partake in as part of being a Digital Marketing Apprentice.

Social Media Management

To start with the obvious one, Social Media is a big factor in Digital Marketing. This covers everything Social Media, from managing the account activity such as posting, making stories, replying to comments, the number of followers and following you have and managing the general look of the social media page in itself. This is the area most people go into Digital Marketing before since most people have and enjoy social media in general and what to get into an industry of something they are interested about. This covers all the Social Media Pages you may expect such as Instagram, Facebook, Twitter, Snapchat, YouTube, LinkedIn and more.  

Website Building

Another aspect of Digital Marketing is building a website for the business. This includes all aspects for the website from the planning to the designing to the building of it and even the managing of it too. This is covered within Digital Marketing since it is on a digital system as well as of course all the marketing that goes around this new website which has been created. As such, you can partake in all aspects of the website from its creation to the marketing surrounding building up the website and opening it to new audiences. This also, of course, can cover any tools needed for the websites to be created such as WordPress, Simolvy or Canva for example.

Competitor Analysis

A big part of Digital Marketing is finding out what your competitors are doing and how you stack up against them. It Is a good way to compare marketing tactics and what you can do to improve on yours as well. This is where Competitor Analysis comes in. This part of Digital Marketing includes everything from looking up the adverts of competitors to see which ones are doing well, to measuring the SEO level of their websites as well. It can even include contacting the other competitors themselves to find out more information on what they’re doing as a business and finding out all their pricing too. A good tool for this can be any Social Media Pages and Websites they have a presence on as you can look at all of their information from there. You can also use a tool called Neil Patel which gives a stack up of the SEO of each website too.

Web and Social Media Analytics

Another part of being a Digital Marketer is the behind-the-scenes aspects to the marketing and how everything runs like clockwork in the background. This is where the web and social media analytics comes in. This part is where a Digital Marketer will analyse all the analytics and numbers from the websites and the social media posts and make decisions based on what it working for the business and what needs improvements. This can include views, clicks, likes, comments and the increase or decrease from previous posts or dates. This can interest people who are interested in why things may be working and why things may not be and are good with numbers too. Good tools for this include the Analytics Tools that the Social Media provide themselves as well as Google Analytics too.

Video Editing

One aspect of Digital Marketing that you may not realise is Video Editing. This is where all video adverts used on Social Media and on Websites need to be edited and created which is where the Digital Market comes in. As a Digital Marketer they will gain the videos needed within the advert and then edit them to add effects, titles, text and all the relevant information needed for the adverts to be informative and effective. This is also where you would cut the video down and edit the videos themselves too. Some good tools to use for this would be Photoshop, Premier Pro, Lumen and Filmora. This could interest a Digital Marketer if they would be interested in editing videos for a business and seeing results at the end of creation.


In conclusion, you can now see all the wide ranging of aspects available within Digital Marketing. Some of these you may not have known and could surprise you. It is not limited to this list however, as these are just some of the things you can do as a Digital Marketer as there are many things available. However, if any of these interests you then you may want to look into taking up a career into Digital Marketing by starting out with an apprenticeship to get into the industry. Thanks for reading!