Looking for a career in digital marketing, but university isn’t for you? Well look no further. You can apply for a Level 3 Digital Marketing Apprenticeship with no previous experience.
All you need is an understanding of the digital world and its platforms to start your progressive marketing career. Keep reading for some of our top ApprenticeTips…
The primary role of a digital marketing course is to define, design, build and implement digital campaigns across a variety of online and social media platforms. Maybe this sounds like a lot of knowledge needed, but these are all things you can learn as part of your digital marketing course, whilst being paid! The benefit of a Level 3 apprenticeship is that you are able to learn about marketing, whilst you earn a full time wage, with further opportunities to progress into a career after. No university debt and all the knowledge to drive customer acquisition, engagement and retention. Sounds great, doesn’t it?
As a marketeer you usually work as part of a team, reporting to a digital marketing manager, a marketing manager or an IT Manager (all roles you could easily develop into!). However, working as a team means you need to be able to work strategically amongst your colleagues and communicate effectively when using digital channels…
In order to produce engaging digital content and hit company goals – whether that’s earning acquisitions (sales), increasing engagements (likes, shares and comments), or gaining customer retention (a community or returning customers who buy multiple of your products) – you need an awareness of social selling. Here are some skills you might already have by using your own social media platforms and previous experience at work or school:
- Understanding different types of audiences in relation to the company and brand you work for… What platforms does the company engage with? How can you utilise those shares, likes and comments? Maybe you’ve used Instagram to share your personal pictures. Have you ever noticed where those likes were directed from your followers’ news feeds, stories, or explore pages for example? This is similar to how customers can engage with a website from multiple sources – social media platforms, email newsletters, or search results to name a few.
- What’s the brand’s tone? This is the overarching voice that the company uses to communicate their product and services… Maybe you’ve worked in a bank before or a high end fashion store – you communicate with those customers in a tone that you wouldn’t necessarily use with your friends or family. This applies to marketing. For example, you join as the digital marketing apprentice at an indie, jewellery company, targeting GenZ’s, therefore slang and text talk might be welcome in order for the company to relate to their younger audience.
- Even within a company, the ‘manners’ might change depending on what platform you’re using. What might be an informative and formal brand, might become warmer and more personable via social media queries so that the customers are able to connect with a person and not an automated response, helping new and existing customers see the brand in a positive light.
- Now the problem solving comes in… As a digital marketing apprentice you need to be able to navigate a solution in a sophisticated and strategic manner when something doesn’t go as planned. Maybe you spent a lot of your budget creating a campaign to compete against a similar company that still outsells you – how do you analyse your mistakes and bounce back? Inconsistencies can damage a brand. We all know how the digital world can scrutinise and judge us – this includes brands. One Twitter response can create a series of unfortunate events. Have you ever worked in customer service, managed a team, or led a project at school? Then identifying the strengths and weaknesses of digital and social media platforms will come easily to you if you can recognise the issue before it arises.
The actual job role of an apprentice can vary significantly from one employer to the next. However, these tips will always apply. Thus, with your skills in digital etiquette and an openness to learn you will be sure to progress in the marketing industry. So how do you apply for an apprenticeship? ApprenticeTips.com has resources to help you find the right training provider and many other blogs like our top 3 tips on how to prepare for a digital marketing course!
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