Apprenticeships have been increasing in popularity. Not only are they an alternative route to university, but they are also a way to enter your desired field whilst learning and working. There are several types of apprenticeships ranging from data to business. I will be writing an overview of the digital marketing apprenticeship.
During an apprenticeship you will be working within a business and learning all about your role and building a career whilst earning money. Alongside this you will be receive training on your specific apprenticeship program, gaining further knowledge about your industry whilst working towards a Level 3 Qualification.
The Digital Marketing Apprenticeship
Digital Marketing is an important part of businesses. Planning, executing, and reporting on campaigns can be some of he things you will be doing in this role. Depending on what company you are working for you could find yourself working on some of the biggest campaigns in the world. It is a fast paced and exciting environment.
Alongside building a career, you will be learning new skills throughout the duration of your apprenticeship. Below is what you can expect throughout your apprenticeship with this typically being an 18-month program.
On the Job and Off the Job
As an apprentice you will find yourself working 80% on the Job which will be doing work for your company, where you will gain real work skills. You will then have 20% off your time for training, exams and completing your portfolio. This means that you will be gaining skills whilst working and learning even more alongside this.
Off the Job
There are various things that count towards off the job time.
Training
Usually the training provider will hold sessions thorough the duration of the apprenticeship. In these trainings you will learn about digital marketing and go over content for your exams.
Exams
You will take three exams throughout the 18 months.
1.Google Analytics
2.Coding exam
3.Marketing Principles exam
You will need to pass these exams to be able to go through gateway. However, you will be able to retake them if needed.
Portfolio
You will create a portfolio throughout your apprenticeship. In this portfolio you will talk about projects you have done at work. They should cover the key competency, which highlight what skills you are highlighting. This portfolio will then be submitted at the end of your apprenticeship.
EPA
The End Point Assessment is one of the final steps of your apprenticeship. You will be in gateway at this point and will not be receiving any more training from the apprenticeship provider. This is when you will have 4 days to complete a synoptic project. The skills you have learnt throughout your apprenticeship will be highlighted in this project. You will then have a final interview where you will discuss your time during your apprenticeship, go over your employer reference and your portfolio and discuss your project.
What happens after?
After you have finished your apprenticeship and had your interview you will then receive your results.
What happens after is usually up to you. Most apprentices stay with the same employer as they are confident in their roles. You can also continue further education or apply for new jobs.
Conclusion
The level 3 Digital Marketing Apprenticeship helps you grow within the workplace whilst learning about digital marketing on the side. This can be a great option for you if you are interested in Digital Marketing.
Tips
Learn to communicate well with your manager and your apprenticeship coach. This will help you balance your on-the-job time alongside the off the job. Be strict with your time and make sure you are completing what is required.
Most importantly have fun! This is an opportunity for you to grow in your career and learn new things.
Learn more about the digital marketing apprenticeship here.
Explore our blogs written by apprentices here.
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