Digital Marketing. Technology meets advertising. Does that sound like you? If so, read on to find out what to expect from Digital Marketing. You can also find out how to boost your career with an apprenticeship, ready?
What you can expect
Digital marketing is often defined as the promotion of brands to connect with potential customers, this can be by using the internet or other forms of digital communication. The main focus of Digital Marketing is on designing, building and implementing digital campaigns. This takes place across a variety of online and social media platforms. The Digital Marketing apprenticeship typically requires working as part of a team, in which you will have responsibility for some of the straightforward elements of the overall marketing plan or campaign.
Digital Marketing knowledge and understanding
Throughout the apprenticeship, you will learn a multitude of skills. These skills include:
- The Principles of coding
- How to apply basic marketing principles
- How to apply the customer lifecycle
- The role of customer relationship marketing
- How teams work effectively to deliver digital marketing campaigns and can deliver accordingly
- The main components of Digital and Social Media Strategies
- The principles of all of the following specialist areas: search marketing, search engine optimisation, e-mail marketing, web analytics and metrics, mobile apps and Pay-Per-Click and understands how these can work together
- The similarities and differences, including positives and negatives, of all the major digital and social media platforms
- How to respond to the business environment and business issues related to digital marketing and customer needs
- How to follow digital etiquette
The duration of this apprenticeship is typically 18 months. Don’t worry at all, although these are a lot of skills to learn around a year, you will be supported by a training provider throughout.
Entry Criteria and Competencies
The entry criteria depend on the training provider but are likely to include GCSEs, A levels, a level 2 apprenticeship or other relevant qualifications. Relevant experience and/or an aptitude test with a focus on functional maths is also of use. Employers are also likely to be looking for a proven passion for digital and social media.
The technical competencies required for this apprenticeship are:
- Written communication
- Research
- Technologies
- Data
- Customer service
- Problem-solving
- Analysis
- Implementation
- The application of at least two of the following specialist areas: search marketing, search engine optimisation, email marketing, web analytics and metrics, mobile apps and Pay-Per-Click
- Effective use of digital tools
- Digital Analytics
- Interprets and follows
A brief summary of these competencies is that you will need to have a good level of written communication skills for a range of audiences and digital platforms. As far as research, you’ll need to analyse and contribute information on the digital environment to inform short and long-term digital communications strategies and campaigns. You will also be expected to use a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives.
Conclusion
In summary, a digital marketing apprenticeship is an excellent starting point for anyone looking to pursue a career in the digital field. A digital marketing apprenticeship is likely to help you gain experience for new job opportunities. You will be earning while learning which is a great way to gain experience while learning from past mistakes. If Marketing interests you as a career, this is a great opportunity to build connections in the industry. The type of job roles that will open up over the coming years could be endless for anyone that commits their future to a career in Digital Marketing.
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