Are you interested in learning about digital marketing and getting experience in the industry?
Then a digital marketing apprenticeship may be for you.
Jobs and entry criteria
The entry requirements can differ from each employer, however to apply, you will need at least a grade 4/C in Maths and English.
The digital marketing apprenticeship provides opportunities for an apprenticeship to learn the skills required to perform typical marketing roles. The set of skills and knowledge developed on this apprenticeship is highly sought after in the job market. It provides an excellent start in the industry. The average annual salary for a marketing executive in the UK is £27,000.
The apprenticeship is 15 months long, and you will earn 3 qualifications. This includes the Digital Marketing Level 3 apprenticeship standard, the BCS Principles in Coding and Marketing Principles and the Google Analytics IQ.
Key responsibilities of a digital marketing apprentice
The primary role of a digital marketer is to execute campaigns, analyse them and optimise for better results. Digital marketers are typically involved with planning and building campaigns, based on briefs.
They can work across a variety of paid, owned and earned channels including paid or organic search, affiliate marketing, programmatic marketing and social media.
Digital marketers monitor the performance of campaigns to ensure they deliver the best results based on the main objectives and goals. They do this by establishing key performance indicators – these are metrics related to the objective that help them know if their campaigns are on the right track.
As a digital marketer, you will have a good understanding of the basics of marketing such as the marketing funnel, customer lifecycle and SMART goals. In addition to this, you will understand how to use a range of analytical tools and different advertising platforms.
For more information on this job role visit https://www.apprenticetips.com/.
Core competencies
As part of your job role, you will carry out duties that will satisfy 13 competencies, which ensure you have the knowledge and skills of a digital marketer. Some examples are:
Implementation – this is to build and implement digital campaigns. To do this you will need to take the brief from the planning stage to the activation.
Digital Analysis – this is showing that you can measure and evaluate the success of your digital marketing activities. By doing so, you can make recommendations for optimisations.
Research – this is showing that you can analyse and contribute to the digital environment short and long term. There are different types of research carried out for different channels.
My top tips for meeting the competencies
Figuring out how to meet these competencies can be overwhelming. Here are my top tips for ensuring that you do.
Be clear on what they are
Throughout your apprenticeship, you will have many opportunities to meet different competencies. However, if you don’t know what competencies you need to meet, you will not be collecting evidence for them along the way. My advice is to have a basic understanding of each one and what you need to do to meet them. Try to summarise them, like I did above.
Gather evidence from the beginning
One thing that really helped me get my portfolio started was gathering evidence for my competencies as early as possible. I would initially break down my portfolio into the competencies and provide the evidence for each corresponding skill, as I met them.
Then, I would rearrange the slides to make them cohesive and aesthetically pleasing. Over time, you will begin to view your projects and tasks through the lens of the competencies. It also makes you feel accomplished, to have evidence that you are improving and becoming the digital marketer you aspire to be.
Ask for help
Worried that you won’t be able to meet a competency because of the nature of your role in your company and team? Then speak to your line manager or coach as soon as possible. They will work with you to find a solution so that you can pass the end point assessment!
Check out https://www.prospects.ac.uk/jobs-and-work-experience/job-sectors/marketing-advertising-and-pr/marketing-apprenticeships to find out more about marketing apprentices in the UK.