Are you eager to learn more about digital marketing and gain work experience in this growing industry? Or maybe you’re a social media tech savvy individual who would clients. You might benefit from a digital marketing apprenticeship – have a read below on what to expect and my top tips as a digital marketing apprentice!
Each employer may have different admission criteria, but typically you must have at least a Level 2 (equivalent to a Grade 4 or a C) in Maths and English to apply.
As an apprentice, you have the chance to get the knowledge necessary to carry out standard marketing jobs through digital marketing apprenticeships. The skills and knowledge acquired during this are in great demand on the job market and is only growing even more in a world of technology. That gives you a great head start on the field. In the UK, an entry-level marketing professional makes an average pay starting at around £28,000 per year.
Responsibilities of a Digital Marketing Apprentice
Each day can be different, and you can face with several tasks to help tackle. As a digital marketer, one of your main responsibilities is to keep an eye on a campaign’s performance to make sure it achieves the major objectives and aims. In order to determine whether their efforts are succeeding, there are key performance indicators (KPIs), which are measurements relating to the goal. This could be CPC, Traffic or Leads.
Throughout your digital marketing apprenticeship, you will have a solid grasp of marketing fundamentals including the customer lifecycle and the marketing funnel. Furthermore, you will be able to know how to use a variety of ads managers on social media platforms, as well as the use of analytical tools.
Competencies and Behaviours
As part of your apprenticeship, there are a list of competencies and behaviours that must meet the core competencies and behaviours. This is to show that you have the skills and knowledge of digital marketing and what it’s like to have role within this field of work. All these competencies can be obtained during your experiences at work and carrying out your duties.
Some examples include:
Research: Analyses and contributes information on the digital environment to inform short- and long-term digital communications strategies and campaigns.
Problem Solving: Applies structured techniques to problem solving, and analyses problems and resolves issues across a variety of digital platforms
Implementation: Builds and implements digital campaigns across a variety of digital media platforms
To read about the full list of the 12* compentencies, please take a look at our blog post here.
*some apprenticeships may have 13.
My Top 4 Tips as a Digital Marketing Apprentice
Gathering evidence early
If I could change one thing about my apprenticeship journey, is to have collected evidence along the way from the beginning. What I mean by this is, whenever you get a chance to work on building a campaign, help on PPC tasks or even getting training from your team, keep a record of this. Create a folder and have as many screenshots as possible that can be used to prove you’ve met your competencies – you’d be surprised on how much you would have learned towards the end!
Doing this early on helps avoid any last-minute stress and keeps things more organised – trust me on this!
Creating your projects as you go along
This falls in live with the above tip – using evidence you’ve gathered is what brings your projects together!
Your projects may differ from employer to employer, but for the most part it will be aimed at showing what competencies you have met throughout your apprenticeship. For my projects I used PowerPoint (but feel free to use whichever suits best, such as blog posts). With each screenshot, I would make a footnote and list any competencies that match what’s being shown on each slide.
After a while, you will start to see your work through competencies and be able to spot them as you carry out your projects, the lens of the competencies. Having proof that you are developing and becoming the digital marketer is also a great way to build up your portfolio of accomplishments.
Don’t be afraid to ask questions
Even if you think it’s a question that you should know by now, always ask questions from either your line manager or members of the team. Depending on your workplace, you could even reach out to other colleagues and get their help.
As you are an apprentice and new to the world of digital marketing, you’re going to naturally have a lot of questions and needed guidance. After all, your manager was once in your position!
Ask for help and support
If you feel worried or concerned about your tasks or face any issues, do speak to your line manager or your apprenticeship coach. They will collaborate with you to come up with a solution – they’re here to help!
If you’re interested in getting to know more about digital marketing and the different types of apprenticeships, or perhaps you want more tips and advice, please take a look at more of our content here.
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