How to Improve SEO in 5 Simple Steps

The acronym “SEO” on a plain white background

Why is SEO Important?

SEO, also known as search engine optimisation, is the process of improving your website in order to increase its visibility on search engine results pages (SERPs). SEO is vital to every online business, whether you have an e-commerce website or run a blog like us, search engine optimisation can benefit everyone. The better visibility your site has, the more traffic and new visitors you will get to your website, and we all know that increasing organic traffic is one of the most important tasks in digital marketing.

Improve SEO in 5 Easy Steps

  1. Research relevant keywords
  2. Improve website speed
  3. Optimise page content
  4. Optimise title tags and meta descriptions
  5. Build links

Research Relevant Keywords

Keywords are the ‘key’ to successful search engine optimisation. Keywords are used by potential users and customers every day. When you’re using a search engine, what are you searching for? Most of the time you are using keywords to find relevant results, you probably used keywords to find this blog! That is what makes keywords the foundation of SEO.

So how do you perform keyword research? Researching for relevant keywords is easy, there are loads of keyword researching tools available to help you in your search for the perfect keyword list. The first tool we suggest is Google. 5,6 billion searches are done on Google every day, so where is a better place to find keywords. You can use features such as auto-complete search, ‘people also ask’ section, and top search results. These features from Google show what potential customers are searching for, helping you to get in the mind of the customers.

You can also use keyword research sites to help you find the best keywords for your business. The benefit of keyword research sites is that you can see search volume and difficulty. The volume shows you how often that keyword is searched for, this is useful because you want to get a high volume of searches, however, you need to take into account the difficulty of the word. Keyword difficulty refers to how easy it is to rank for that specific keyword. If you are a small business it will be easier for you to rank in SERPs for low volume, low difficulty keywords. One free keyword tool you could use is Uber Suggests.

Once you know which keywords you want to rank for it will make SEO seem a breeze!

Improve Website Speed

Improving website speed can be difficult, that’s why we have one simple tip anyone can do that will help you improve your website speed instantly! This tip is to remove any images that are over 300KB and replace them with images that have a smaller file size. Large file size images take longer to load, this can result in pages that aren’t fully loaded and can also cause page shifting when they finally do load in. So now, you may be wondering how do you make image sizes smaller? It’s easy, there are hundreds of free sites that you can use which will make your images smaller, all you have to do is upload the image. One site we suggest is Reduce Images.

Optimise Page Content

The second step you can take to optimise your page content is to add image alt text. Image alt text is copy that appears in place of the image if that image fails to load, it also helps webpage crawlers understand what the image is showing and how it relates to the content on that page, in turn, this will improve your ranking. Image alt text is important to get right, you want to be detailed while not having too much text. Using keywords in your image alt text can also help with boosting your page rank. Below we have attached an example of good and bad image alt text to give you a better idea of what it should look like.

A small Jack Russel dog sitting in front of a pink background

Bad Alt Text: “cute small dog pink background”

Good Alt Text: “A small Jack Russel dog sitting in front of a pink background”

Optimise Title Tags and Meta Descriptions

Optimising a title tag and meta description is just like content optimisation, all you need is relevant keywords for the content. When you have your relevant keywords, you are able to create your title tag. You want this to be similar to the page title, and you want to use similar keywords in your title tag that you use in your page content. Doing this allows search engines to understand the content of your page, and will rank it highly for being consistent in its messaging. 

Meta descriptions are harder as they are longer summaries of the page, but make the most of this space. Meta descriptions should keep between 140-160 characters long. This gives you enough room to hit a few keywords and give a brief summary of the contents of the page. When writing your meta description keep in mind your USPs (unique selling points) this is a feature search engines will praise you on. You want your description to be a compelling argument as to why someone should click on it. Below we have added an example of a good and bad meta description. 

Good meta description: “Find all of the best phones and tariffs on the official Carphone Warehouse site – Shop Apple, Samsung, Sony and Google for a new phone with all the latest deals”

Bad meta description: “Apple iPhone 6.9” screen touch screen face ID, 11th gen great deals O2, Three and EE. Shop Carphone Warehouse”

Building Links

Last but not least is linking. Building inbound links allows Google to see how trustworthy you are, if you have inbound links coming from big, trustworthy companies, then Google is more likely to see your website as credible and so will increase SERP ranking. One easy way of building these links is through affiliate marketing sites such as Awin. Affiliate marketing is when you gain publishers to put ads on their website for your company, and they get a commission from doing this, these commissions can be from sales made or generated leads. By using affiliate links you are able to communicate with big and trustworthy companies to give a larger online presence to your brand and website. It also allows you to choose whose site you have links on, meaning you can pick websites and pages related to your company.

You can also do external links, this is where you add links on your website to other websites. By doing this you further increase the credibility of your website, while also improving the reader’s experience by providing them with outside references.

In Conclusion

In conclusion, SEO doesn’t have to be as hard as it looks. If you follow these 5 simple steps, whether you’re a business owner or are doing a digital marketing apprenticeship, you can increase organic traffic with ease. 

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Digital Marketing Apprenticeship: SEO and PPC Integration

Search engine optimisation (SEO) and pay-per-click (PPC) are two methods of conducting search marketing. This is the process of gaining traffic and visitors from search engines both through unpaid and paid tactics. That is the key here – as a digital marketing apprentice it’s important to remember both paid and unpaid methods of gaining traffic are important contributions to a successful search strategy. SEO and PPC integration can help a company get the best of both worlds.

What is SEO?

SEO is the organic process of improving the quantity and quality of web traffic to a site through a search engine. The more visible a website is on a search engine (like Google, Bing or Yahoo) the more likely the website is to attract visitors.

Search engines use bots to crawl a site, they will gather information about a page or website and rank it based on several technical factors. It will then use that information to determine where a page or website appears in a search engine results page (SERP). There are two parts to an SEO score: the content and the infrastructure of the page. For content, an SEO score will depend on a number of factors. These include keyword targeting, page titles, subheadings, content quality, meta description, and much more. Infrastructure is determined by the site speed, mobile optimisation, and the structure of a website. The benefits of SEO include: 

  • A long-term strategy to help build traffic to a site 
  • Encourages businesses to focus on user experience 
  • Tracking a user’s journey across a site to gain a high level of data 
  • Gain quality traffic to a site 
  • Can be implemented on a budget 
  • Increases brand awareness 
Laptop on a table with graphs and charts on the screen

What is PPC?

PPC is an advertising model used to drive traffic to a page or website. The advertiser will pay every time someone clicks on their link in an SERP. An advertiser will choose to display a paid advert on a SERP – it’s a way to buy visits to a page or website, instead of earning them organically through SEO. There are many benefits to PPC, these include: 

  • The advertiser will only pay if the ad is clicked on  
  • Advertisers can choose to spend as much or as little as they want 
  • Can target an audience through extensive demographics 
  • The data received can benefit other strategies, like social media 
  • Can provide instant traffic to a page or website 
  • Ability to test keywords in the ads 

SEO and PPC integration

Throughout your digital marketing apprenticeship, it’s best to consider both SEO and PPC tactics when creating search marketing strategies. SEO (organic) and PPC (paid) are two different strategies, within the same category, used to help drive traffic to a page or website. However, they work best for most companies as an integrated approach. According to Google, when a site has strong organic search results, they will increase their click-through rate for their PPC ads on the same SERP.

It’s rare for most companies to have the resource to run long and expensive PPC campaigns – this is when SEO steps in. Using the keyword data gathered from paid ads can be fed into SEO and help improve website visibility in the long-term. SEO and PPC integration, allows the results from A/B testing of copy to be used when optimising pages on a website organically. Both strategies can help target an audience at all stages of the customer journey, catching as many people as possible. Using an integrated approach can help build brand confidence and awareness, as people are more trusting of organic results. 

Man holding a tablet which shows graphs and charts on the screen

3 key things to remember

  • Creating a search strategy will allow you to plan and research before making any decisions
  • SEO is a long-term search strategy, whereas PPC can boost traffic quickly and in the short-term
  • SEO and PPC are ideally used together to get the best website optimisation result

Find out more

Visit our website for more information that will help you work towards your digital marketing apprenticeship. 

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Level 6 Degree Apprenticeship: Midwife

Do you want to work towards gaining a degree qualification by training for a rewarding career? On a midwifery degree apprenticeship, you will learn how to give support and care to women and babies during the pregnancy, labour and postnatal period. 

What is a midwifery degree apprenticeship?

Midwives are responsible for looking after the mother and baby. They provide support, care and advice when necessary. They act as the first point of contact for a woman during pregnancy, labour and birth. Throughout this degree apprenticeship, you could become an expert in healthcare and birth, helping to support women through all outcomes. 

These apprenticeship programmes are designed to help develop your confidence, allowing you to become a competent and autonomous healthcare provider, with the knowledge needed to begin a career in midwifery. Throughout the course, you will learn from experienced midwives and practice in a variety of different healthcare rotations. You will get hands-on and real-world experience which will be vital in helping to prepare you to become a qualified midwife. 

A midwifery degree apprenticeship is an exciting new route into the healthcare profession. The apprenticeship is fairly new, having only been introduced in 2018. There will be options once you are qualified – most midwives are employed by the NHS while others work in the private sector or independently. These degree courses are typically 4 years long and will include study at a university campus, as well as practical learning that takes place at a hospital facility. 

Midwife holding a baby

The daily duties of a midwife

  • Examining and monitoring women throughout their pregnancies and birth 
  • Assessing and writing care plans 
  • Responsible for antenatal care  
  • Conducting patient observations and screening tests 
  • Providing treatment and administering medication as required 
  • Supporting new parents 
  • Providing expert clinical advice 
  • Assisting with the birth and delivery of babies 

Entry requirements

Entry requirements are set locally and determined by each university or employer. Generally you will need to meet the requirements of a level 6 degree at a relevant university. However, if you already have a degree, you will need to meet the requirements of a level 7 masters degree. If you are already a qualified nurse, you will take a level 7 master degree, approved by the Nursing and Midwifery Council (NMC).  

Benefits of a degree apprenticeship

  • Earn a salary and make a difference as a healthcare professional
  • You won’t need to pay tuition fees and will graduate without any student debt
  • Work as a fully qualified midwife once the course is completed
  • Help others while you train for your career
  • The course is a practical and hands-on challenge with many rewards
  • Learn a wide range of skills
  • Learn how to manage complicated situations
  • Work with and care for people on a regular basis
Laptop and a stethoscope on a table

The skills you will learn as a midwifery apprentice

As an apprentice midwife, you will need to demonstrate a variety of skills to complete the qualification. Throughout the apprenticeship, you will learn the following: 

  • To practice in accordance with the NMC standards, legislation and follow policy and procedures 
  • Communicate clearly with women, their partners and families 
  • Confirm, assess, and monitor pregnancy 
  • Determine and provide programmes of care and support 
  • During the antenatal period, provide care and intervention (where appropriate) 
  • Learn when and how to refer women and babies in need of further care 
  • Support and care for women during labour and birth 
  • Prepare for and manage emergencies 
  • During the postnatal period, work alongside women and other carers 
  • Examine and care for babies 
  • Administer medications safely 
  • Complete and retain records 
  • Work as part of the wider health and social care team

Find out more

The degree level midwifery apprenticeship is a brilliant opportunity for anyone looking to begin a career in health and science. You will have the opportunity to learn, whilst earing a salary, and working towards a career that makes a real difference every day. You can find out more about health and science apprenticeships on our website. 

If you’re an employer looking for apprenticeship information, you can find out more about other courses. Follow us on Twitter and LinkedIn for regular updates. Sign-up to our mailing list to be kept up to date with the latest UK apprenticeship information. 

Apprenticeships UK: Top Tips for writing a blog post

When first starting Digital Marketing Apprenticeships UK, blog posts can be a little daunting. You may question what to do, what to write about and what to include. Below are some tips of what to include and what not to do whilst writing a blog post and why it is so important to have a blog.

What are blog posts and why are they important?

Blog posts are articles, news, or guides that are published in the blog section of a website. Blogs are important to help optimise traffic to your website; they help engage visitors by helping them grasp more knowledge on a certain subject. Additionally, they can help increase a websites SEO ranking, this means that the website will most likely appear high on the search engine results page.

Now for the do’s and don’ts.

Text. Step by step.

DO- Write with your audience in mind

Who is your target audience, find out what your audience likes to read and want to know more about. Create meaningful and beneficial posts, you want your audience to be engaged with your content and to leave them wanting more so they will click on the links to the website which helps drive more traffic to your website.

DO- Post regularly

Make it a goal to post at least once a week, be consistent. This will help build followers on your blog and gain regular readers who will expect posts by a certain time.

DO- Create an eye-catching title

The title is the first thing visitors will see, so this needs to grab their attention and click your post. Make sure the title gives the visitor an idea on what the post is about otherwise this can lead to confusion.

DO- Proofread

Preview all the drafts before publishing. Don’t upload a rough draft, as there will be spelling mistakes or grammar errors. You don’t want to publish something that could be incorrect, this could lose your blog followers.

DON’T- Write a novel

Keep sentences and paragraphs short, make sure to include images, graphics or quotes to help split up the text. There is no need to ramble on, get straight to the point, don’t drag the sentence out. Paragraphs should stay under 3 or 4 sentences, making sure there is space between each paragraph giving the readers eyes a break.

DON’T- Spam

Don’t bombard readers with notification pop ups to subscribe or take a specific action on your website. Allow the reader the opportunity to do this themselves as they are less likely to subscribe if they are spammed with pop up messages.

DON’T- Use too many keywords in the text

This can affect your SEO ranking; search engines call this keyword stuffing. You want your readers to have a good experience, which is a ranking factor that search engines now prioritize to make sure you have relevant content for the intent of your visitors.

DON’T- Cover too many subjects at once

You don’t want to confuse or bombard the reader with a lot of information. Split the different subjects into different blog posts, making it clearer for the reader to understand.

Conclusion

I hope these Do’s and Don’ts have provided you a valuable insight into an aspect of the Level 3 digital marketing apprenticeships UK and that writing a blog post is not so daunting after all. Blog posts are an important part of a marketing strategy campaign as they help drive more traffic to the website. With these tips you should be able to create an engaging blog post to optimise your website.

For more information about our digital marketing apprenticeships UK, please visit our website by clicking here: https://www.apprenticetips.com/

Also, if you have any enquiries about this apprenticeship, you can reach out and drop us a comment on our social media, Twitter and LinkedIn.

Apprenticeships UK: Level 2 Leisure Team Member

Do you have a love for swimming, or fitness? Have you ever considered it for a career? If so, read on to find out more about our Level 2 Leisure Team member Apprenticeships UK which could kickstart your new career. Or you can change roles within your current organisations and complete this training course.

Job overview for leisure team member apprenticeships UK

The Level 2 Leisure team member apprenticeship allows you to work along side your colleagues to perform a range of operational duties such as, assisting with the opening and closing of the facility, undertaking routine maintenance of equipment, and maintaining the cleanliness and safety of the environment. Additionally ensuring programmed activities and services are available for customers. They will be acting as a Lifeguard, Swimming Teacher, Gym Instructor and Group Activity Leader. The level 2 leisure team member apprenticeship creates an excellent opportunity to head into a new career path. Once the Leisure Team Member has completed the apprenticeship, they will be eligible to become a Recreation Assistant Practitioner Member of the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA).

person standing on swimming pool ladder.

Level 2 Leisure Team Member Competencies

As a part of your role, you will be carrying out duties that will show a number of competencies. Some of these examples are:

  • Communication (written & verbal) e.g., Information on products, and accident reporting procedures.
  • Customer Service e.g., training customers on equipment and answering any enquiries about products.
  • Use IT to perform front of house duties, social media, and digital channels.
  • Complying with legal requirements to ensure safety and security. (Equality Act, Data Protection etc)
  • Perform duties of a Lifeguard such as working as team to provide supervision of swimmers and prevent accidents.
  • Perform duties of a swimming teacher such as develop water confidence, core aquatic skills etc.
  • Perform duties of a gym instructor such as conducting, gym inductions and client consultations.

There are five key areas of work all leisure team members will cover; leisure and fitness operations, lifeguard duties, swimming teaching duties, gym instruction and leading group activities, these competencies will help prepare for the end-point assessment.

What will I learn?

Along with gaining real world experiencing completing the duties listed above. Here are a few examples of what you will know by the end of the apprenticeship:

  • The businesses organisational structure, its vision, values, missions and goals.
  • How your own area of work and that of colleagues contributes to achieving business targets.
  • The Sports and Leisure activities, products and services offered by the leisure facility, and how to match them to different types of customers’ needs.
  • Learn how to assemble, dismantle and store different types of equipment both simple and complex ranging from badminton nets to trampolines and powered equipment.
  • How technology is used in the industry e.g. front of house systems, IT systems, cash handling procedures, social media, digital channels.
  • Learn how exercise plays a role in improving public health and the impact of a sedentary lifestyle on physical and mental wellbeing.
  • How to perform lifeguard, swimming teacher and gym instructor duties.

The Qualifications

So, you are probably thinking, but what would I get out of this apprenticeship? Here are number of qualifications you will gain after the apprenticeship has been completed.

  • A IQL Level 2 Award in Pool Lifeguarding.
  • One of the following: A Swim England Level 2 in Teaching Swimming or A STA level 2 Certificate in Teaching Swimming.
  • A Level 2 Certificate in Fitness or Gym Instruction awarded by; Focus Awards, Active IQ, Innovate Awarding, NCFE, VCTC or YMCA Awards
  • A Level 3 Certificate in First Aid (to be taken either as a stand-alone qualification or as a separate part of the IQL Level 2 Award in Pool Lifeguarding).

Conclusion

As you can see the Level 2 Leisure Team Member apprenticeships are a great opportunity to kickstart your career in the leisure industry. The core skills that you learn throughout this apprenticeship will create a range of job opportunities. Moreover, you earn whilst you learn, and there are ways to help advance you career even further. Employers are keen to use apprenticeships as they can help employees learn and develop in a field they are passionate about.

To find out more information on apprenticeships UK, Click Here for our website

Top 10 Tips for Entering the World of Digital Marketing

Introduction to Digital Marketing

Digital marketing can seem daunting when you haven’t studied it or don’t have experience, but in reality, it’s easier than you think, and an apprenticeship will teach you all you need to know. That’s the dream of working while studying, you’re getting the experience of the job, while learning all about how to be a digital marketer.

Whether an apprentice or an employer, you can learn how to support an apprentice or how to succeed as a digital marketing apprentice.

So, if you’re interested in digital marketing, but think you don’t have the experience to go for it, then keep reading and listen to these top 10 tips for entering the industry.

Digital Marketing in action

Digital marketing Industry

Digital marketing is one of the best industries for an apprenticeship. You have the choice of countless great courses, with different specialisms and so many companies who offer apprenticeships.

Digital Marketing is simply the promotion of a business or brand, by using digital channels such as search engines, social media, websites, or apps. Companies big and small use it and today it is almost essential to a company or brand to gain customers. Our world has gone online and now that we’re on we’re dependent on the internet for most things we do.

In digital marketing you can learn about every aspect of the marketing journey from the finances to the creation of an ad, it is a large area where you can excel when you put your mind to it.

Top 10 Tips

  1. Communicate – communication is always key to any role or apprenticeship, and this is no different. Communicating how you’re feeling and what areas you are enjoying is key to a digital marketing apprenticeship, you don’t want to get stuck in PPC if you love Paid Social. So, communicate to your team, to your managers and let them know what you enjoy and how you’re getting on with your apprenticeship.
  2. Don’t limit your learning – you might immediately fall in love with SEO, but make sure you try to learn a little bit of all channels. It will help you in the long run to have a broad knowledge within the industry and will look great on a CV too.
  3. Work collaboratively – ensure you are always working with others, whether in other teams or your superiors. It will help you get tasks done quickly and you will learn so much more by working alongside others than working alone.
  4. Always ask questions – questions are essential to development. No matter how silly a question may feel, ask it! You will only ever learn from asking questions and there will always be someone who knows more than you who will help you succeed later on.
  5. Don’t be afraid of excel – excel is important in a lot of industries, but especially digital marketing. You need to be able to analyse campaign performance, to use formulas, pivot tables and you will get the most out of your apprenticeships when you learn how to use tools like excel. Also, you will always use this skill, no matter where you go.
  6. Follow the trends in the industry – this will be helpful when communicating with clients and working on new briefs. You need to be aware of what is working well in the digital marketing landscape and what is failing, this is always going to play into your role.
  7. Data is your friend – data can seem daunting, and no one likes numbers on a page, but once you get the hang of how to analyse it and how to work with the numbers in front of you, you will never look back. Learning to analyse data will become a very beneficial skill.
  8. Be confident in your abilities – its hard to feel confident as an apprentice, but be proud of yourself, you are learning and working and constantly picking up new skills. Apprenticeships can be hard work and you should be confident in what you’re learning, and if you’re not then tip number 4 always comes in handy to help your confidence.
  9. Embrace the opportunity – apprenticeships are great for progression, so really embrace the role and the learning and you can go far in your career.
  10. Be positive and have fun – if you work hard, you can play hard! Apprenticeships push you beyond your limits and they ensure you learn a lot, but digital marketing is fun and it should be an enjoyable experience.
Logistics behind marketing

Skills available to learn

The skills you learn on digital marketing apprenticeships are not only incredibly useful for the world of digital in marketing and in other industries, but you will gain valuable life skills and people skills which are transferrable to any career. You need to be willing to work with others in order to succeed and build your knowledge, but once you do, you can learn anything from web analytics to email marketing.

Conclusion

Digital marketing has so much to offer to anyone who wants to begin an apprenticeship, and these tips will help apprentices excel. They can also help employers guide apprentices and support them through their courses. Have these tips helped you believe you can begin an apprenticeship in digital marketing? Then now is the time!

Teamwork

Level 2 – Healthcare Support Worker

Have you ever thought of working in the healthcare industry? Or have you ever wanted to help those in need? Don’t look any further. This level 2 healthcare support worker apprenticeship requires no specialist education or previous experience. If you like taking responsibility and caring for others, then you would be the perfect fit.

This apprenticeship covers a whole manner of skills and high-quality behaviours which will make you a competent and job ready healthcare support worker.

Healthcare support worker in action

Job Profile

Healthcare support workers, work together in a team to provide quality care for individuals. Within 12-18 months you will have the capabilities to provide compassion and healthcare for individuals who cannot care for themselves. You will be fully qualified to carry out clinical duties, monitor conditions of those who are unwell, check progress and comfort of our patients to provide valuable health and social care.

Responsibilities and Duties of the Role

The role will enable you to take on a lot of responsibility and work closely with other care workers and patients. In order to progress, you will learn relevant standards and policies for this workplace, including the Code of Conduct for Healthcare Support Workers and Adult Social Care Workers in England. Throughout this apprenticeship you will have constant support in order to achieve the highest success. We will also ensure you gain your Care Certificate which will form the fundamental skills you need to provide the best care.

Behaviours and Skills you will learn

You must treat every patient with the most compassion and dignity, respecting every individual’s belief, culture, and values. This job will require you to show empathy to the patient’s situation, to their families and show respect to everyone around you. At times this job will be tough, and you will face challenges, but working alongside the rest of the team, you will end up resilient against any tests that come your way. We ensure our teams are always supported throughout their days and once you learn to adapt to your surroundings, you can thrive.

The skills available to learn along the way are indispensable for any career and they will enable you to excel in this apprenticeship and any later role you may take on. Some examples of the skills learnt are:

  • Communication – communicating with individuals, their families, your colleagues and healthcare professionals. This will become so important to your role as you can make yourself and others understood, you may resolve conflicts with smooth communication, and you will be able to handle sensitive information which may be confidential.
  • Health Intervention – supporting individuals thought-out their conditions, being able to identify signs of pain and discomfort and able to promote physical wellbeing for others. You will learn how to do routine clinical tasks, such as blood pressure checks, taking temperatures etc. This is very valuable in acknowledging signs of wellbeing at its best and when it is deteriorating and promoting positivity in one’s wellbeing and physical health.
  • Person centered care – Promoting mental wellbeing and recognising when an individual has limits. Being able to notice those who are struggling with their mental health or general cognitive wellbeing, becoming forgetful or feeling anxious. These skills are important to remain positive in your role for the wellbeing of others and being able to report low mental health.
  • Personal development – Taking responsibility for others and for yourself in order to reflect on each individuals’ actions including your own. Being able to work in a team and develop skills within the team and individually to continue learning and upskilling. The role does have a lot of responsibility and you must follow the rules in place to manage your relationships and help others to the best of your ability.
  • Equality and Diversity – following the principles of equality and diversity and inclusion to ensure every individual always gets the same level of care and compassion. This will not only help those in care, but also help others recognise every individual matters.

These skills are only a few of so many that you will learn on this apprenticeship program. They will allow you to succeed in this course and lead to opportunity in many fields.

Assessment

Throughout the apprenticeship, while you are taking on new responsibility and learning new skills, you will be assessed throughout. You will have ongoing consultation with your superiors and training providers. This assessment aims to test the skills and knowledge you have learnt during your time on the apprenticeship and to test your skills as a health care worker. You will have the opportunity to showcase skills and methods of care that you have learnt as well as compiling a portfolio of your great work to evidence each part of your role to prove your understanding of the content and practical skills you have learnt. Finally, you will take part in an interview and get graded on each step of the apprenticeship course.

Conclusion

This apprenticeship provides a high level of knowledge and valuable, transferrable skills and behaviours, proving that the level 2 healthcare support worker is a fulfilling role for anyone to take on. Whether you’re looking to broaden your skills or wanting to start a career in healthcare, this job is perfect for someone starting out, with no skills required.

Take a further look here

Support worker apprenticeship

6 Reasons Why a Career in Digital Marketing Would be Perfect for You!

Social Media

Everything is going online! Companies in all sectors are focusing on developing a digital online presence.The digital economy is growing much faster than the offline economy, and so you should use this to your advantage and get the Digital Marketing skills you need to get hired!

Here are 6 reasons why

1. There are so many different diverse roles

There are a lot of different area’s in marketing today, including the following;

  • Social Media Marketing: Using an array of social media platforms such as Instagram, Facebook, and Twitter to target audiences.
  • Offline Marketing: This includes physical marketing techniques such as ads, billboards, radio, and print media.
  • Email Marketing: Developing relationships with clients by creating newsletters which bolster your brand.
  • Influencer Marketing: This involves creating endorsements and sponsorship’s to promote your brand.

If you are unsure as to what area of marketing would suit you best, some good questions you could ask yourself are: Are you a more analytical or creative person? Do you enjoy thinking about the campaign or executing it?

2. It’s a fast growing industry

Marketing Hiring Trends found that about 69% of companies are in the demand for marketers. They also found the big gap between the supply and demand of those with the right skills for digital marketing. The demand stood at around 59%, but the supply was only 19%. These figures can show you the demand of digital marketers and that qualifications will not go to waste!

According to LinkedIn, the “Digital Marketing Specialist” role is among the top 10 most in-demand jobs, with 860,000 job openings. The most requested experience in digital marketing includes social media, content strategy, SEO, analytics, and more.

These figures can show you the demand of digital marketers and that qualifications will not go to waste!

3. It is fun and creative

A career in digital marketing allows your creative side to flourish. Creative thinking can be a powerful and important tool in the marketing industry. Did you know that creativity has loads of benefits that can have a positive impact on your daily routine?

  • Creative thinking helps you see new original opportunities
  • Helps you be innovative
  • Creates unique solutions
  • Helps your campaign stand out
  • Helps you create a meaningful connection with your customer
  • Helps your leadership skills
  • Let’s you be more agile

Creativity is one of the key factors of success in the marketing world, and therefore a Digital Marketing Apprenticeship allows you to put your skills to the test.

4. Marketing salaries are higher than the national average

Digital marketing jobs tend to be well paid. The average starting salary for a digital marketing job on the Indeed website is around the £24,000 – £26,000 mark.

When a job is in demand, that means there’s more opportunity to negotiate remuneration whether you are working in-house or as a freelancer. So long as you show how hard you work and how intelligent you are through the job search process, you’ll be able to bid higher and higher the more experience you get!

5. It’s very social

In digital marketing jobs, you’ll have the opportunity to work with several different teams & individuals. There is always something new to do and new people to talk to.

Whether it’s a new client, a college, or finding fun ways to engage and expand your audience, anyone with an interest in working with people will love working in digital marketing.

6. Working in digital marketing gives you versatile skills

 If you choose a career path or specialization in this field and you decide to pivot later, you’ll likely only need a little training in order to make the switch. You will have created a well-rounded skill set with Technical skills, digital copywriting, editing, data analysis, for example.In this sense, you can build on existing skills while still learning new ones, but still stay in the same field.

There’s plenty of choices, here, and ongoing learning opportunities, where different skills fit together in different ways.

Conclusion

As you can see there are so many reasons why a career in digital marketing would be beneficial for you. Whilst it’s fun and creative, it also gives you the opportunity to have a competitive salary in one of the largest growing industries.

Find out more about Digital Marketing Apprenticeships here

Does a Career in Science Interest You? Find Out How to Become a Scientist

A career as a laboratory scientist might be perfect for you if you want to attain a specialist knowledge of a range of Scientific Studies.

What Could You Learn?

A Laboratory Scientist Apprenticeship allows you to gain a degree and carry out a range of technical and scientific activities.

This includes these specialist disciplines

  • Life Sciences
  • Chemical Science
  • Research & Development
  • Analytical

Key Responsibilities of a Laboratory Scientist Apprentice

In this role you will be required to analyse, interpret, and evaluate relevant scientific information, concepts, and ideas. Using these skills, you will be able to develop experiments and investigations in order to propose solutions to problems. You will need to produce reliable, consistent, and ethical work whilst working in a range of organisations. You will need to be able to work under the supervision of senior scientists but also contribute to a wider scientific team.

Knowledge Skills and Behaviors

You will need to have the below understandings in relation to one of the above specialist disciplines.

Knowledge

  • An awareness of scientific principles, theories and terminology of laboratory-based experimentation.
  • Business environment in which the company operates.
  • Business ethical practice and codes of conduct.
  • The internal and external regulatory environment pertinent to the science sector and area of specialization, for example Medicines & Healthcare Products  Regulatory Authority (MHRA) , Control of Major Accident Hazards (COMAH),  Good Laboratory Practice (GLP).
  • The requirements of internal or external customers and how to recommend the appropriate workflows, improvements, or scientific solutions.
  • How advanced science and technology are developed, established techniques of scientific enquiry and research methodologies.
  • The theoretical basis for application of the science relevant to one specialist discipline including how to apply this during experimental design and implementation of research programmes.
  • The requirements for the development and validation of analytical methods and instrumentation, including suitable sampling methods as appropriate to the specialist discipline.
  • How to use statistical techniques, probability distributions, significance testing & confidence limits, regression & correlation and hypothesis testing to evaluate results, design experiments and draw evidence based conclusions.
  • How to independently implement new processes according to the literature, data mining results and input from colleagues.
  • How to initiate, plan, execute and close a project and incorporate the organisation’s project management procedures into the scientific work environment working with team members.

Skills

  • Being able to lead performance improvement within the work environment using process mapping & analysis and root cause analysis that is informed by other appropriate principles.
  • Ensuring targets are being met and maintained and complying with procedures and legislative requirements.
  • Being able to autonomously plan and prioritise tasks.
  • Use creative thinking and problem-solving techniques to challenge proposals and build on existing ideas.
  • Promote and ensure the application of quality standards and a safe working environment.
  • Comply with workplace and business regulations.
  • Being able to present data and the results of laboratory work in written and oral form.
  • Support appraisal of scientific experimentation with numerical and statistical analysis.
  • Independently design and implement new processes according to relevant literature and other data sources.

Behaviours

  • Communication to both scientific and non-scientific audiences.
  • Presentation skills.
  • Time Management.
  • Team-work.
  • Being able to take initiative in the workplace.
  • Being reliable.

Entry Requirements + Information about apprenticeships

Whilst requirements differ per applicant per employer, typically it is required for candidates to have 5 GCSEs at grade C or above. This will include Maths, English and a Science subject. Additionally, you will need to hold relevant level 3 qualifications and have the appropriate amount of UCAS points for entry to a level 6 Hugh Education Programme. Other relevant experiences can alternatively be considered.

The duration is typically 60 months and upon completion, you receive a bachelor’s degree in a scientific discipline relevant to the job role, for example in Chemistry, Life Sciences, Pharmaceutical Sciences, Microbiology, and Genetics.

Furthermore, this qualification allows you to be eligible to apply to be a Registered Scientist (RSci) through a shorter application route.

Conclusion

This apprenticeship will be perfect for you if you have an analytical brain and are eager to become a specialist in the scientific field. The course offers you to further your skill set and gives you the foundation to have a career in science.

If all of this interests you find more about applications here! 

Apprenticeships UK: Digital Marketing Apprenticeship

Do you like or know anyone who enjoys creating online content? Ever wanted to start marketing but you are not aware of the opportunities that are out there? Ever thought of considering a Digital marketing career?

Now that some forms of traditional marketing have been replaced with Digital marketing, it is important to recognize what the job is. Some individuals may start on a Level 3 apprenticeship and progress onto a Level 6 Digital marketing apprenticeship where a degree can be obtained.


What they don’t tell you about Digital marketing
Studying a digital marketing apprenticeship, is not like studying an original qualification. A digital marketing apprenticeship can allow you to progress into the following careers:

  • Digital marketing executive
  • Digital marketing account manager
  • Social media executive
  • Online and Digital lead
  • E – commerce specialist
  • Content Marketing Executive
  • Digital producer
  • Programmatic Executive
  • And so much more

Overview
Digital marketing consists of the following:

  • Leading on content creation. E.G creating a landing page for a business
  • Executing marketing strategies for a business so they can progress when opportunities arise
  • Digital marketers tend to use platforms such as social media, websites, and emails
  • Digital marketers also use financial and analytical tools to help them with delivering a successful campaign

Digital marketing apprenticeship: Practical skills/ behaviors and knowledge

Behaviors/ Skills an apprentice would have or develop:

  • The ability to communicate verbally and possess active listening skills
  • The ability to work independently and effectively in a team
  • Work well under pressure and to tight deadlines
  • Be considerate when working on projects that is related to culture, diversity, and equality
  • Creative and logical thinking skills
  • Problem solving skills
  • High attention to detail
  • Being enthusiastic and having a flexible work approach
  • Always being complaint within the business that you work in

Knowledge an apprentice would have or develop

  • Understand how to develop and apply marketing concepts to topics within the program. This could include applying the 4-marketing mix to a business plan or campaign
  • Be able to create content for different segments of the market. This would include setting up Call to Actions.
  • Be able to demonstrate promoting business ideas on different media channels to maintain brand awareness
  • Can select research methods to help choose the best technological tools for each campaign.
  • The ability to manage, plan and report on marketing projects.
  • The ability to accurately observe and make conclusions from statistical data, to help determine the campaign’s performance. Eg Return on Investment
  • Manages different interfaces to apply this for appropriate strategies

Entry requirements

Candidates would need a C grade (equivalent to a grade 4) in 5 GCSE’s. These grades must include English and Maths
Have 2 A levels or an equivalent qualification

Details on this Apprenticeship

This apprenticeship can last for 3 – 4 years

The salary is £21,000

After completing the apprenticeship you will receive a degree, once the degree is over the apprentice can move onto further opportunities. These opportunities could even include becoming a freelancer or working in the public sectors the choices are endless

To conclude
Moving forward with a digital marketing apprenticeship can allow the following benefits:
The ability to engage with different communities through platforms such as social media and email marketing, doing this to promote positive discussion and engagement.
Have the chance to use different tools to gain insight on the marketing platforms such as your favorite social media channels.
Contribute to planning a business by presenting them with opportunities that can help embrace change.
Can identify and comprehend factors that will impact internal and external stakeholders for requirements.

So why not give this opportunity a try ! Click here to follow the LinkedIn Page https://www.linkedin.com/company/apprenticetips-com/about/