Hair and beauty apprenticeships

Why You Should Become an Apprentice

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https://www.apprenticetips.com/
You don’t need to be Einstein to join an apprenticeship

Apprenticeships: A Comprehensive Guide

Are you looking for a rewarding career with a bright future? Do you want to learn a trade or skill and get paid while you learn? If so, an apprenticeship with ApprenticeTips.com is the perfect opportunity for you.

Apprenticeships provide a valuable pathway to skilled employment. They offer a unique blend of paid on-the-job training, mentorship from experienced professionals, and the opportunity to earn a nationally recognised qualification. This combination of benefits makes apprenticeships an attractive option for individuals seeking to develop the skills and knowledge they need to succeed in their chosen field.

Apprenticeships are available in a wide range of trades and industries, from healthcare and construction to engineering and IT. This makes them a viable option for individuals with diverse interests and backgrounds.

Apprentices typically work alongside experienced professionals, learning from their expertise and developing practical skills. They also receive regular training and assessment, ensuring that they are progressing towards their qualification goals.

Upon completion of their apprenticeship, apprentices will earn a nationally recognized qualification, which demonstrates their skills and knowledge to potential employers. This qualification can open up new career opportunities and enable apprentices to advance their careers.

Overall, apprenticeships offer many advantages for individuals seeking to learn a trade or skill and start a career. They provide paid on-the-job training, mentorship from experienced professionals, and the opportunity to earn a nationally recognised qualification. These benefits make apprenticeships a valuable pathway to skilled employment.

ApprenticeTips.com is a leading provider of apprenticeship opportunities in a wide range of industries, including healthcare, construction, engineering, IT, and manufacturing. We partner with top employers to offer high-quality apprenticeships that provide apprentices with the skills and knowledge they need to succeed in their chosen field.

What is an apprenticeship?

An apprenticeship is a work-based learning program that combines on-the-job training with classroom instruction. Apprentices work alongside experienced professionals in their chosen field, learning from their expertise and developing practical skills. They also receive regular training and assessment, ensuring that they are progressing towards their qualification goals.

Apprenticeships are typically paid, so apprentices can earn a salary while they learn. This makes them a valuable option for individuals who want to start a career without incurring significant debt.

Apprenticeships are available in a wide range of trades and industries, from healthcare and construction to engineering and IT. This means that there is an apprenticeship opportunity for everyone, regardless of their interests or background.

Upon completion of their apprenticeship, apprentices will earn a nationally recognized qualification, which demonstrates their skills and knowledge to potential employers. This qualification can open up new career opportunities and enable apprentices to advance their careers.

If you are interested in learning a trade or skill and starting a career, an apprenticeship may be the right choice for you.

What are the benefits of apprenticeships?

Apprenticeships offer several valuable benefits, including:

  • Paid on-the-job training: Apprentices earn a salary while they learn, which can help them reduce financial burdens and build a financial foundation.
  • Mentorship from experienced professionals: Apprentices work alongside experienced professionals who can provide guidance, support, and mentorship. This can help apprentices develop the skills and knowledge they need to succeed in their chosen field.
  • Nationally recognised qualification: Many apprenticeships lead to a nationally recognized qualification, which demonstrates apprentices’ skills and knowledge to potential employers. This can give apprentices a competitive edge in the job market.
  • Improved employability: Apprenticeships are highly valued by employers, as they provide a proven track record of skills development and on-the-job experience. This means that apprentices are well-positioned to find good jobs after completing their apprenticeships.
  • Networking opportunities: Apprentices have the opportunity to meet and network with other professionals in their field. This can provide valuable connections and support throughout their careers.

Overall, apprenticeships offer many advantages for individuals seeking to learn a trade or skill and start a career. They provide paid on-the-job training, mentorship from experienced professionals, and the opportunity to earn a nationally recognised qualification. These benefits can make apprenticeships a valuable pathway to skilled employment and a successful career.

What types of apprenticeships are available?

Apprenticeships are available in a wide range of industries, including construction, manufacturing, healthcare, and IT. Some of the most common apprenticeship trades include:

  • Electrician
  • Plumber
  • Carpenter
  • HVAC technician
  • Personal Trainer
  • Welder
  • Machinist
  • Mechanic
  • Nurse
  • Software Developer
  • Web developer
  • Graphic designer
  • Accountant
  • Banker

How to find an apprenticeship

There are a variety of ways to find an apprenticeship. Apprenticeships can be found through the following channels:

  • Job boards: Many job boards list apprenticeship openings, including government-run job boards and industry-specific job boards.
  • Schools and colleges: Many schools and colleges have apprenticeship programs, which can be found on their websites or through their career services departments.
  • Employers: Employers may advertise apprenticeship openings on their websites, through job boards, or other channels, such as social media or trade publications.
  • Trade unions: Trade unions can provide information about apprenticeship opportunities and help apprentices find apprenticeships that match their interests and skills.

In addition to these channels, apprentices can also find opportunities through their networks of family, friends, and former colleagues. Apprentices can also attend apprenticeship fairs and workshops to learn more about apprenticeships and meet potential employers.

Once an apprentice has identified some potential apprenticeship opportunities, they can contact the employer or apprenticeship provider to learn more about the program and apply.

How to apply for an apprenticeship

To apply for an apprenticeship, you will typically need to submit the following:

  • Resume: Your resume should highlight your skills and experience, as well as your interest in the apprenticeship program.
  • Cover letter: Your cover letter should explain why you are interested in the apprenticeship program and why you are a good fit.
  • Application form: The apprenticeship provider may also require you to complete an application form.

You may also be required to take an aptitude test or interview with the employer.

Tips for success as an apprentice

Here are some tips for success as an apprentice:

  • Be reliable and punctual. Employers expect apprentices to be reliable and punctual, as this demonstrates their commitment to the apprenticeship program.
  • Be willing to learn and ask questions. Apprentices are expected to be eager to learn and ask questions. This shows that they are interested in developing their skills and knowledge.
  • Be respectful of your mentor and other employees. Apprentices should be respectful of their mentor and other employees. This shows that they are professional and have good interpersonal skills.
  • Be proactive and take initiative. Apprentices should be proactive and take initiative in their work. This shows that they are motivated and self-driven.
  • Be organised and efficient. Apprentices should be organised and efficient in their work. This shows that they are able to manage their time effectively and complete their tasks on time.
  • Be positive and enthusiastic. Apprentices should be positive and enthusiastic about their work. This shows that they are engaged in the apprenticeship program and are committed to their success.

Following these tips can help you increase your chances of success as an apprentice. Apprenticeships are a great way to learn a trade or skill and start a career.

Additional benefits of apprenticeships

In addition to the benefits listed above, apprenticeships can also offer the following:

  • Financial assistance: Apprentices may be eligible for financial assistance, such as grants and tuition reimbursement.
  • Job placement assistance: Many apprenticeship programs offer job placement assistance to apprentices after they complete their programs.
  • Career advancement opportunities: Apprentices may be able to advance their careers by taking on more responsibility and completing additional training.
  • Personal satisfaction: Apprentices can gain a sense of personal satisfaction from learning a new trade or skill and contributing to their community.

Conclusion

Apprenticeships are a highly effective and efficient way to acquire the skills and knowledge necessary to launch a successful career in a trade or skilled vocation. They provide apprentices with paid on-the-job training, mentorship from experienced professionals, and the opportunity to earn a nationally recognized qualification. As a result, apprentices are highly sought-after by employers and enjoy enhanced employability prospects.

If you are interested in learning a new trade or skill, I strongly encourage you to consider becoming an apprentice. It is a valuable investment in your future that will pay dividends for years to come.

ApprenticeTips.com is the perfect partner for your apprenticeship journey. We provide comprehensive support to our apprentices, including:

  • Personalised guidance and support: Our team of apprenticeship experts will help you find the right apprenticeship for your skills and interests, and provide you with support throughout your apprenticeship.
  • Access to a network of employers: We partner with a wide range of top employers to offer our apprentices high-quality apprenticeship opportunities.
  • Online resources and training: We provide our apprentices with access to a variety of online resources and training programs to help them develop the skills and knowledge they need to succeed.

If you are ready to start a rewarding career with a bright future, join an apprenticeship with ApprenticeTips.com today!

For more information on finding the right apprenticeship for you, check out the Institute for Apprenticeships & Technical Education here: https://www.instituteforapprenticeships.org/

Stepping into the Limelight with the Power of Hair, Wigs, and Makeup

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Are you a creative individual with a passion for bringing characters to life on the big screen? Do you dream of working behind the scenes in the dynamic world of film and television, where every brushstroke and hairpin contributes to the magic of storytelling? If so, a hair, wig, and makeup apprenticeship might just be the perfect ticket. Launch your career in the captivating world of entertainment today!

The Art of Transformation: A Versatile Role

From theatre to TV, film to fashion, and commercials to editorial shoots, hair, wigs, and makeup technicians play a pivotal role in shaping the visual narratives that captivate audiences. These creative artists uphold the highest standards of hygiene and technical application to achieve various looks for diverse artists, periods, and cultures while adhering to health and safety requirements.

Their craftsmanship involves a diverse array of techniques, including hair cutting, colouring, setting, and preparing hair for wigs. They master the art of creating and styling wigs, facial hair, and postiche work, utilizing methods such as fitting, knotting, weaving, and sewing to achieve seamless integration. Furthermore, their expertise extends to makeup application, ranging from character makeup to special effects that require extensive research and skillful execution. Additionally, they delve into the realm of prosthetics, creating realistic effects for injuries, bald caps, body parts, and more…

Karen Gillan as Nebula in Guardians of the Galaxy, courtesy of MARVEL STUDIOS.

Straight from the silver screen

To give a little context for where you could be, Hollywood makeup effects artist David White called Nebula’s design from the now, highly anticipated Guardians of the Galaxy movies, the “most complex and interesting” of any of the Guardians, and likened it to putting together a 3-D puzzle. Speaking with Business Insider, White said, “The five-piece prosthetic was a puzzle of butt joins and blend-offs, all on the same pieces, and the density of the prosthetic changes to accommodate the need to control the amount of prosthetic movement from one piece to another.”

Read More: https://www.looper.com/157176/how-karen-gillan-transformed-into-nebula/

Timelapse of Nebula Prosethic Process, Courtesy of LEGACY EFFECTS

A Collaborative Journey

Hair, wigs, and makeup technicians don’t work in isolation; they form an essential part of a creative team that includes designers and directors. Understanding the vision of each role, be it a historical character or a futuristic being, they collaborate closely with performers to ensure consistent and accurate portrayals. This demands careful attention to detail, keeping meticulous records of designs, and reference materials to recreate looks faithfully.

During rehearsals and actual performances, these technicians remain on standby to assist artists with quick changes, adapting hairstyles and makeup as the narrative unfolds. Working hand-in-hand with other departments like art, production, technical, and costume, they contribute to a harmonious and seamless production process.

What to Expect: Challenges and Rewards

Being a hair, wigs, and makeup technician in the film and TV industry is a rewarding yet demanding journey. The responsibility of staying within budget and meeting project deadlines requires discipline and resourcefulness. Yet, the satisfaction of seeing their creative contributions come to life on the screen makes every challenge worthwhile.

Beyond technical skills, these professionals must master interpersonal abilities, forging strong relationships with artists and clients alike. A respectful and sensitive approach is vital when dealing with performers, particularly during moments when they require care and attention.

The Apprenticeship Advantage

If you’re an aspiring creative seeking entry into the film and TV industry, an apprenticeship in hair, wigs, and makeup is the gateway to unparalleled opportunities. Unlike traditional academic routes, an apprenticeship provides hands-on, real-world experience that no classroom can replicate.

Under the guidance of experienced mentors, apprentices gain exposure to diverse projects and challenges, developing a versatile skill set that prepares them for the multifaceted nature of the industry. As they work alongside seasoned professionals, they absorb invaluable knowledge, industry best practices, and the importance of maintaining high hygiene standards and technical precision.

Moreover, an apprenticeship opens doors to networking opportunities, connecting you with potential employers, casting directors, and fellow creatives who can play instrumental roles in your future career. Who knows, you could be working with the very stars on your television or cinema screen right now.

Expect The Unexpected with The Following Opportunities…

  • Hair work includes; cutting, colouring, setting, dressing, and preparing hair for wig-wearing.
  • Wig, facial hair, and postiche work including fitting, head wraps, head block preparation, making foundation, whipping, knotting, weaving, and sewing postiche together with cutting, colouring, perming, setting, and dressing of wigs, postiche, and hairpieces.
  • Make-up work includes researching and applying media make-up, character make-up, and special effects using a variety of techniques.
  • Prosthetics work includes; material research, life casting, mould making, the use of foam latexes and silicones, surface rendering, and application to make and apply bald caps, body parts, wounds, and blemishes. This will also include the application of stage types of blood for injuries.
Television photography for BBC Doctor Who at Millenium FX.

How To Apply

Apprentices without level 2 English and Maths will need to achieve this level prior to taking the End-Point Assessment. For those with an education, health, and care plan, or a legacy statement, the apprenticeship’s English and maths minimum requirement is Entry Level 3. A British Sign Language (BSL) qualification is an alternative to the English qualification for those whose primary language is BSL.

The course is over a 24-month period, at Occupational Level 3. Please get in touch with us if you do not have the qualifications advertised above, we’re here to help you succeed.

What You’ll Need to Have!

  1. Is respectful of others’ views and beliefs – equality, diversity, and inclusion
  2. Works effectively with others
  3. Continuously develops their knowledge and skills
  4. Pays attention to achieving the detail required
  5. Balances many differing elements of work
  6. Takes ownership of work
  7. Plans work and manage time

CONCLUSION

We’re Waiting For Your Talents!

Stepping into the mesmerizing world of film and TV as a hair, wig, and makeup technician is an adventure that requires both artistic flair and technical finesse. Embracing the responsibility of transforming artists into diverse characters, eras, and worlds is an unparalleled thrill. There’s no better way to embark on this journey than through an apprenticeship, where you’ll be mentored by industry veterans and gain the hands-on experience necessary to shine in this exciting realm of creativity. So, seize the opportunity, master your craft, and let your imagination run wild – the world of film and TV awaits your artistic touch!

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Level 3 Apprenticeship Unleashing Your Creativity: The Benefits of an Advanced and Creative Hair Professional Level 3 Apprenticeship

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Level 3 Apprenticeship Unleashing Your Creativity The Benefits of an Advanced and Creative Hair Professional Level 3 Apprenticeship

Do you love Styling hair, are you keen on elevating your creative abilities? The Level 3 Apprenticeship in Advanced and Creative Hair Professional presents an opportunity to advance your career while immersed in a vibrant and stimulating atmosphere. In this blog post, we’ll explore the many benefits of this apprenticeship, from the versatile job roles it prepares you for to the advanced techniques you’ll learn.

  • female hairdresser making hairstyle redhead woman beauty salon
    Female hairdresser making hairstyle to beautiful redhead girl in beauty salon. Copy space.

Unlock Your Potential in the Hair Industry

As an Advanced and Creative Hair Professional, you’ll become a versatile expert, capable of working in various settings such as bespoke salons, the media industry, cruise ships, product houses, and luxury high-end hair salons. This apprenticeship prepares you for roles like Creative Hair Stylist, Advanced Senior Stylist, Senior Hair Professional, and Specialist Technician.

Master Advanced Techniques and Skills

Throughout this apprenticeship, you’ll gain in-depth knowledge and hands-on experience in advanced hair techniques. These include precision and personalized cutting, advanced creative coloring, smoothing and strengthening services, and designing fashion-forward collections of hairstyle looks. You’ll also learn how to use and adapt a range of tools, products, and equipment safely and effectively.

Develop Your Creativity and Personal Style

One of the most rewarding aspects of this apprenticeship is the opportunity to cultivate your creativity and unique flair. You’ll research fashion-forward trends and learn how to design and execute innovative, imaginative styles that reflect your individuality. This creative edge will set you apart from the competition and make you a sought-after professional in the hair industry.

Embrace Continuous Professional Development

Advanced and Creative Hair Professionals are committed to ongoing personal and professional growth. Through this apprenticeship, you’ll develop a strong foundation for lifelong learning, acquiring essential skills such as problem-solving, adaptability, and curiosity. By embracing continuous improvement, you’ll stay ahead of industry trends and techniques, ensuring your clients always receive the highest quality service.

Build a Strong Portfolio and Network

A key component of the apprenticeship is creating and presenting a fashion-forward hairstyle collection. This not only allows you to showcase your skills and creativity but also helps you build a professional portfolio to attract potential clients and employers. Additionally, working in various settings and collaborating with other professionals will enable you to expand your network within the hair industry.

Enhance Your Professionalism

Throughout the apprenticeship, you’ll develop essential professional behaviours, such as maintaining confidentiality, and discretion, and promoting safe working practices. These qualities will increase your credibility as a hair professional and also contribute to a positive work environment and customer experience.

woman with modern hairstyle blue make up eyes isolated white high angle view Level 3 Apprenticeship
Woman with modern hairstyle and blue make-up of eyes – isolated on white background High angle view

Conclusion

Choosing an Advanced and Creative Hair Professional Level 3 Apprenticeship is an excellent way to unleash your creative potential, develop advanced skills, and establish a successful career in the hair industry. With diverse job opportunities, continuous professional development, and a platform to showcase your unique talent, this apprenticeship sets you on the path to becoming a highly skilled, in-demand hair professional. Embrace your passion for hair and creativity, and take the first step towards a fulfilling and dynamic career by pursuing the Advanced and Creative Hair Professional Level 3 Apprentices.

Unleashing Your Creativity!

More Information on advanced and creative hair professional apprenticeship standards

Check out our other Article on The Power of Social Media Marketing for Apprentices: Why It’s an Essential Skill to Master

Level 2 – Nail Services Technician

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Qualities of a Nail Service Technician apprentice

Does maintaining and managing a nail bar, assessing customers requirements or making and advising on booking sound good to you? Are you someone who completes services to a high standard and portrays professionalism in all aspects? If so, continue reading as you may be interested in completing a Level 2 apprenticeship as a Nail Services Technician.

They demonstrate a willingness to learn, have an enquiring and curious mind and are enthusiastic to learn more about their chosen career. In addition they exhibit good work ethic applied to learning, drive and commitment to learn and maintain continual professional development. They complete nail services on a one-to-one basis with individual customers/clients within commercial timings.

What to expect on a day to day basis

A Nail Services technician maintains and manages a nail bar or station in accordance with legal requirements and manufacturer’s instructions. The apprentice is expected to assess customers and clients requirements when choosing the most appropriate services and products. The apprentice has the responsibility of making and advising on bookings. As well as practising safe ways of working for themselves and others in accordance with legal, industry and organisational requirements.

The apprentice will be competent in using a range of techniques, products, tools and equipment to provide:

  • Manicure services
  • Pedicure services
  • Advice to customers/ clients on nail products or services
  • Gel polish services for nails
  • Basic nail art services
  • Nail enhancement services

The apprentice must be able to complete services to a high standard, maintaining customer confidentiality and rights. Whilst portraying professionalism that meets legal, industry and organisational requirements and codes of practice for nail services.

Course details:

The course duration is a minimum of 12 months.

Also, apprentices will need to have Level 1 and 2 English and Maths before completing the End- Point Assessment. Upon success completion of the course, the apprentice will be awarded a qualification in the Level 2 Diploma for Beauty Professionals – Nail Service Technician.

Conclusion

As you can see, the Level 2 – Nail Services Technician is an amazing starting point for anyone interested in a career in Nail Services. Once qualified you are able to work in various work environments, which may differ in size, style and ambience, from cruise ships, through to small nail bars or stations, retail environments or luxury high end salons or spas.

For further information, take a look at this post on the nail services technician services occupational brief.

We also have a range of other apprenticeship courses to offer, go to our homepage to see more or sign-up to our newsletter below to hear more opportunities available!

Hair Professional Apprenticeship (Level 2)

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Level 2 Hair Professional Apprenticeship

Wanting to learn a wide range of hair techniques that will have you cutting, styling, and creating a variety of looks? If this sounds your style of career, read more to learn how the level 2 hair professional apprenticeship will see you develop as a hairdresser or barber. Provide yourself with the communication, professionalism, and styling skills to care for all clients – also the eligibility for state registration with the Hair Council.

Entry Requirements and Qualifications of Level 2 Hair Professional Apprenticeship

The good news is there are no entry requirements to start your level 2 hair professional apprenticeship. If you do not have a level 1 English and maths qualification you will need to take these tests prior to your end point assessment. If your primary language is BSL then a British Sign Language qualification is an alternative to an English one. For apprentices with an education, health and care plan or a legacy statement, entry level 3 is the minimum requirement. Over the 24 months of the apprenticeship (not including end point assessment), you will complete the core skills and knowledge for hairdressing and barbering and will choose an occupational route. By the end of the apprenticeship, you will have a Level 2 Diploma for Hair Professionals (Hairdressing/Barbering).

Hair Professional Apprenticeship
Image by Engin_Akyurt on Pixabay

Part 1: Mandatory Core Skills and Knowledge

The knowledge and skills you will learn throughout the apprenticeship includes the professionalism and values which will enable you to demonstrate time and self-management, adhering to industry codes of practice and ethics, quality assurance systems and being able to complete tasks to a high standard. You will learn to meet the industry standards by greeting clients and communicating in the most appropriate way to maintain a rapport. Where necessary the hair professional apprentice will take on wider salon duties such as reception, taking payments and making appointments. The apprentice will understand the Sales of Goods and Services Act.

Also the role involves learning to maintain hygienic and safe working methods when using equipment, products, and when cleaning the workplace. The skills to assess the client’s requirements and identify hair characteristics and classification will be learnt. Subsequently the hair professional apprentice can advise clients on services or products and conduct any visual and necessary tests on the hair, skin, and scalp.

Part 2: Hair Professional Apprenticeship Occupational Routes

The apprentice will have the choice between the two following occupational routes: Hairdressing or Barbering

Route 1: Hairdressing

The apprentice will learn, understand, and be able to competently demonstrate the following skills:

  • Shampoo, condition and treat the hair and scalp
  • Cut hair using a range of techniques to create a variety of looks
  • Style and finish hair using a variety of techniques
  • Use a range of techniques to colour and lighten hair

Then choose one of the following

  • Perming hair
  • Hair relaxing treatments and techniques
  • Hair extension services

Route 2: Barbering

The apprentice will learn, understand, and be able to competently demonstrate the following skills:

  • Shampoo, condition and treat the hair and scalp
  • Create a variety of looks by cutting hair using barbering techniques
  • Style and finish men’s hair
  • Cut facial hair into shape
  • Learn shaving services

Conclusion

If this sounds like your dream job role or the perfect opportunity to develop your skillset, there is literally nothing stopping you from starting your level 2 hair professional apprentice. Cover all the core skills and knowledge to grow your career before choosing an occupational route which is your style. This is the perfect way to kickstart your career in the hair industry. The opportunity to learn something completely new that develops your organisation, creativity and customer care is yours.

If you are interested in learning about the progression opportunities in different sectors, please get in touch or read about the occupational maps for more information.

5 Easy Ways to Generate Website Traffic

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The more people who reach your website, the more potential customers you have. Everyday 250,000+ websites are launched worldwide according to Siteef. As this space becomes ever more cluttered, it has never been important to ensure your message gets through. If you don’t generate website traffic, you won’t have any potential customers.

An image of someone working on a laptop, using a data tool to track the growth of web traffic

1. Social Media

There are multiple different social media and all have a different user base. These are the main ones:

  • TikTok: You have the ability to reach millions of people for free. 60% of all TikTok users are aged between 16-24 according to a social media research firm Wallaroom. A good example of a company who have used TikTok well is the Irish airline Ryanair, who have amassed 1.3 million followers. From every post you make you could recieve thousand of additional hits to your website. The more you post, the more views you get, giving you more chance to increase profits.
  • Instagram: Similar to TikTok, Instagram’s main demographic is 18-29 year olds who make up 59% of all users according to The London School of Economics. Instagram gives you more freedom than TikTok because with Instagram you can post picture, videos, stories and more but TikTok can only be a video. A good example of a company who have used Instagram well is Starbucks who have 18 million followers. The American Coffee giant have transformed themselves from just another Cafe chain to a status symbol.
  • Twitter: You can reach thousand of people with just one post. Unlike TikTok and Instagram you can actually put a website link in the description of a post which means it is easier for people to click on to your website. A good example of a brand who do well on Twitter is H&M the high street fashion retailer with 8.4 million followers. According to the same London School of Economics report 37% of Twitter users are aged 18-29.

2. Reviews

Reviews help sell product but what most people don’t know is reviews also generate website traffic. It does this in a few different ways:

  • Referrals: People who have bought something are likely to tell their friends about it if they like it. According to a study conducted by Big Commerce only 25% of people trust adverts, but 92% of people believe the recommendation of a friend or family member and 75% of people believe the reviews of previous customers.
  • Search Ranking: If you have reviews on your website you will rank higher on google. If your previous customers leave reviews, the Google algorithm can improve its ranking of your website.

“Google itself has made it clear that reviews can influence local search rankings — and are factored into its algorithms for determining where businesses appear on Search Engine Result Pages”

Review Tracker

3. Paid Advertising

Paid advertising is a brilliant tool, but only when it is planned out well and constantly reviewed. Failure to manage paid advertising well can turn it into an ineffective money pit. The best methods for paid advertising are:

  • Paid Search Marketing: This is the most popular type of paid advertising, according to a study done by PPC Protect, 45% of small businesses used Paid Search Marketing in 2018. This method is good because you only pay for clicks onto you website after someone uses your search term. The Paid Search Marketing price is dependant on the competition for search terms, if you pick to many mainstream terms, you will find your paying a lot more per hit then they are worth to you. If this happens you should pick some more niche keywords and under used ones. You can research keywords using Google Trends, Semrush and many other programs.
  • Display Advertising: This is where you have a pop up advert on different websites, whos viewerbase you want to target. An example of a website you would see Display advertising on is the Daily Mail website. According to research firm Sumo only 3% of people click on these kind of adverts, but it is a good way to build brand awareness.
  • Social Media Advertising: This is where a post on social media is promoted to reach far more people than it ever would have. You can generally pick the locations, ages and interests of people you want your campaign to reach. The idea is to generate website traffic from only people interested in your sector. The average cost of social media advertising per 10,000 impressions are (according to Bark a marketing firm):
Social MediaCost Per 10,000 Impressions
Facebook£54.20
Instagram£59.60
YouTube£73.00
Twitter£48.70
Tik Tok£75.60

4. Email Marketing

Email marketing is a fantastic, cost effective way to drive traffic to your website, because you are emailing people who have already registered an interest in your company. The best time to do this is when you have a new product or your have a special offer, to entice these people in.

5. SEO

Search Engine Optimisation (SEO) in simple terms is optimising content on your website in order to rank higher on search engines. Things you can do to improve your SEO include:

  • Use Alt tags on images
  • Update content regularly
  • Keep Meta description to no more than 70 characters
  • Start regularly blogging
  • Fix or remove broken links
  • Use Keywords
  • Benchmark your site against your competitors using Google Page Speed