Strategic Marketers directly influence the marketing plan to improve long term growth. The strength of your marketing plan is highly dependent on the business. How well everyone functions as a team helps strategic marketers to refine plans and outline paths to successful growth.
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
Execution and organisation determine the effectiveness of the marketing plan.
Questions strategic marketers ask themselves
These are questions strategic marketers ask before developing a marketing plan:
What is the objective?
Do you have a comprehensive marketing strategy?
What are the costs of the compared to the prices of products / services?
Who are the team leaders and teams responsible for aiding in the marketing plan?
Making an effective marketing plan
Effective strategic marketers utilise competitive analysis and analytics to drive success. These tools helps provide search engine research and provides organic search marketing opportunities. Through well defined strengths and opportunities; a successful marketer will define the best possible way for a product or service to stand out.
Goals and Objectives
Clear goals and objectives remove the ambiguity from the plan. A well thought out plan will include deliverables alongside a clearly defined roadmap. Fine tuning these goals whilst working will ensure flexibility in the market.
Through segmenting the target market, customers can be targetted based on conversion success rates. Time and money are valuable assets and not to be wasted targetting the wrong customer segment. Determine who the product or service will be serving, and determine the demographics of this segment.
Developing your multi-channel strategy will drive a variety of traffic to your site, increasing the likelihood of conversion. Strategies can include email, websites, social media, SMS messaging, apps, SEO content marketing, and many more. These channels provide the strategic marketer with golden opportunities based on the situation and target segment. Having a flexible strategy allows you to adjust for success and maximise returns faster.
On the topic of maximing returns, we come to budget planning. This step in our outline impacts the investment into your business. Having a well thought out budget allows you to reposition yourself in the market quickly. This improves cost-efficiency and reduces unnecessary expense.
From Social follows to email open rates, data can help inform your strategy. Driving an effective campaign takes effectively monitoring goals and tracking landmarks to achieve success. Using the AGILE methodology, we can determine effectiveness by pioneering new approaches.
Starting out your Career as a Strategic Marketer
Strategic Marketers understand their value extends beyond just their company. Finding the best career progression options can be a minefield. Specialising in your niche will improve your chances of success.
Starting out your career, consider a degree if you haven’t already got one. Alternatively, there may be more value in considering vocational routes depending on your situation.
A Level 3 Digital Marketing Apprenticeship may offer better experience in an increasingly hostile academic environment. For Strategic Marketers, further education is fantastic for demonstrating knowledge. However, becoming a Strategic Marketer is more than studying hard for exams!
Becoming a Community Energy Apprentice will prepare you to handle the future of renewable energy projects on a local level. Community energy specialists work with energy-efficient technolgies to proactively engage with local communities to provide youth education.
Building a sustainable future, one community at a time
Around 5000 groups across the UK have been working to tackle climate change on a community level. Working to provide energy security and affordability to those who will be most affected by climate change and decarbonisation efforts.
What it takes to be a leader in Community Energy
Training as a Community Energy Apprentice is a huge opportunity to work on the future of sustainable energy projects. Excellent leadership skills, a keen eye for detail, and an ability to modelling financial feasibility is hugely beneficial.
Working with low income and vulnerable households, the future of affordable clean energy, is dictated by the actions of today. Training as a Community Energy Apprentice, you receive the skills necessary for sourcing low carbon heat and power opportunities.
As a Community Energy Apprentice, you will be expected to be able to:
Identify renewable energy options and efficient technologies for buildings, sites and customers.
Work with low income or vulnerable households. Provide council on low or no cost measures / behaviour changes that will save energy.
Model financial feasibility of projects. Assess opportunities and risks. Manage funding required for projects e.g. community shares / bonds, social loans, state aid compliant grant funding.
Lead a team of volunteer directors to secure funding for the project. Oversee the marketing plan to ensure that sufficient funds are raised.
Organise the tender for the installation work. Liase with the contractors and members of the community to develop project plans compliant with co-operative principles.
Ensure that the necessary sector-specific legal agreements and contracts are put in place. This is between the energy organisation the owners, installers, and all the relevant authorities before commencing with projects.
Use sector-specific expertise to manage the ongoing functionality of the project. Manage maintenance, the financial performance of the organisation. Manage compliance with FCA requirements, investor returns and the community benefit pot if applicable.
Engage in the community and youth education around community energy (assemblies, lessons, presenations at youth organisations and community centres).
Assist in delivering the purchasing initiatives.
Assess the social impact of the various projects and potential for the community.
What you will gain from a Community Energy Apprenticeship
You will gain a strong understanding of the technology driving renewable energy. Using this understanding, you will be able identify appropriate low-carbon solutions for individual situations.
Understand measures relating to home and business energy efficiency. Determine the impacts on fuel poverty and bring about real change to communities affected by it.
National and Local Grids
Gain an understanding of the national grid and energy generating technology. Apply this knowledge of local grids to improve performance and functionality.
Legislation, Guidance and Policy
You will be able to review energy policy framework and legislature surounding community energy initiatives and energy production / sale.
You will be able to manage financial, administrative and advisory support products for community energy.
You will have working experience with project management. Responsibility will include managing the costs of energy schemes, operation of these schemes, and presenting delivery models. Through effective team management, projects will be run efficiently from start to finish.
What will I receive at the end of my apprenticeship?
A level 4 qualification equivalent to an Foundation Degree. You will also receive a good salary and on-the-job training and experience, working for community energy projects.
Will I be able to progress onto higher education after qualifying?
Absolutely! A level 4 qualification will show your technical knowledge and an affinity towards education standards, allowing you to progress onto a degree course if you wish.
How long will I study for?
The length of the apprenticeship will be 24 months (not including the end point assessment).
What qualifications do I need to apply?
Outside of the minimum English and Maths level 2, you won’t need any prior qualifications to apply. It is down to the employer as to whether they feel you are a good fit.
Do you have what it takes to become a Community Energy Specialist?
The COP26 summit saw leaders from around the world come together in Glasgow to tackle Climate Change. Law-makers are under increasingly large amounts of pressure to support the development of local projects. This is with the aim of improving the living standards of communities who will be hardest hit by climate change.
To find out more about becoming an apprentice, visit our homepage.
When you’re a beginner to the world of digital marketing one of the most daunting things is getting to grips with SEO (Search Engine Optimisation). In this article I am going to explain not just how to get good at SEO but how to move from crappy SEO to building habits to consistently Ranking page 1 on Google Search.
Even if you are following all the basic advice of ‘creating great and engaging content’, ‘adding keywords to your website’ and you’re even ‘making sure your website loads fast. It won’t alone make your website shoot to the 1st page of Google Search. So let’s break down 5 steps.
SEO Step 1 – Find Three Keywords
These are words that you will create content around that is relevant to your intended target audience. For example, if my audience is Gen-Z female gifters then there is no point in me creating content that would resonate with Generation X male gifters. A way to get around this is by using a site like ‘answerthepublic.com’. This site shows questions, prepositions, comparisons that people post on forums, blogs and social media. This content in turn will influence the content you create but also act as long tail Keywords being an easy way for our site to start appearing number one in less competitive searches. This will also have the added benefit of allowing our content and website appeal to the terms our target audience actually want to see.
Another option for finding Keywords is ‘explodingtopics.com’. This is another free tool that lists a bunch of Keywords for new topics in your chosen topic of exploration. Because all the topics are new current trends it usually means that the Keywords associated with them are less competitive than the standard ones. You can even head to this site first and then put the topic into ‘answerthepublic.com’ to get even Long tail Keywords.
SEO Step 2 – Create Epic content
Once you’ve chosen your three Keywords now it’s time for the fun part, now it’s time to make content around these three key words. This step is very important. The internet is full of amazing pieces of content that people have the luxury of picking up for free to assure you content is one of the lucky ones chosen, you are going to have to make the content captivating. I can’t tell you exactly how to make your content stand out, actually If I had the answer to that I’d be a millionaire but what I can do is give some key pointers as things you can do when you onto something to make your content more shareable and linkable.
Publish content that is long and in depth. This will mean there are more touch points for other sites to want to link back to as it increases the likelihood that you have something shareable.
Add something to hook your audience into the content that would make them want to share or link to it. examples of these could be:
Statistic or Data Visualisation
Example Case Study
An innovative brand new tool
Anything that will make someone feel the need to link back to your content.
SEO Step 3 – Optimise the Keyword for you Content
No longer is Keyword optimisation all about stuffing your page with Keywords, now the goal is to help Google’s algorithm understand what topic your site is about.
The first step is to include your target Keyword in a few important places on your webpage.
This are but not limited to:
In the first 100 words on the page
in the image alt text
In the H1 Tag and in the H2 & H3 Tag
In the Last 100 words of your page
The next thing to do is to add a little something called LSI Keyword. Without sounding too simplistic LSI Keywords are terms closely aligned with your main Keyword. For example if my Keyword is gifting then my LSI Keywords would be Birthday, presents, christmas and more. Doing this will reinforce to the Google algorithm that your website is about your chosen Keyword Topic. The easiest way to find this is by searching your keyword, heading to the bottom of Google search, and using the ‘Search Related to…’. This brings up a list of potential LSI Keywords for you to use and add your webpage.
Step 4 – Optimise your content for users
Backlinks alone are not enough for your content to rank well in Google’s search algorithm, it must be optimised for your users. This is because the algorithm pays attention to how users for lack of a better term use your website. If the users click onto your page and then straight off it then it will start to push it down the search rankings. The opposite though is true, if users click and stay on your page then a Search ranking boost shall come your way.
Here are some tips on how increase the time spent on your site by users:
Front load the important information.
Don’t buy into the long introduction slow burning the information people are seeking. Give to them upfront so they’ll actually read it and then have the rest of the content be more depth on the topic being discussed.
Make sure the visual design of your site is simple and easy to digest for audiences to consume. This will mean that your great content actually gets viewed as there is nothing distracting the user from what they came for.
Step 5 – Build Backlinks
A backlink for the uninitiated is simple: it is the link on another site that sends users to your webpage. All the best practises discussed above leave you in a good position for backlinks to be made to your site. A great proactive way to build backlinks is to find ‘broken links’. A broken link is as it says on the tin a link that doesn’t lead to a page anymore. These offer the opportunity to message the author of the site with the dead/broken link to replace the link with similar if not the same content on your webpage.
If all these steps are followed this should set your web page and content well on the way to landing on the first page of Google search and you’ll have fantastic SEO. If you found these SEO tips helped and are looking for more support, please head to https://www.apprenticetips.com/ for more content just like this and much more.
From Elon Musk to Jeremy Clarkson we all love cars. Not everybody wants to go to university to become an engineer to build them, some of us just want to make sure they are cared for. If you love cars and don’t want to go to University, then maybe becoming a Vehicle Damage Panel Technician Apprenticeship is the Job for you!
In this article I am going to give you the key information about becoming a Level 3 Vehicle Damage Panel Technician Apprentice but, before we get into the details about what this Job and education opportunity entails, let’s give you the information we all know you want, the perks over going to uni.
Earn while you learn to be a Vehicle Damage Panel Technician
Not only do you get the opportunity to learn a new skill and work around cars but you potentially could earn between £15k and £27k and this doesn’t even take into account any employer benefits you may be offered on top.
Hands on from day 1
From day one of your apprenticeship you’ll have the opportunity to shadow experts in your field getting hands on with cars and learning all the tools of your trade.
At the end of your 3 year apprenticeship not only will you walk away with more money then your university attending friends, but you’ll also have a Level 3 Standard qualification with the opportunity to stay in this field of work either with the company you’d be working for another. Your qualification is a national certification so will be recognised by other companies
Let’s go into more detail about the occupation itself.
What would skill will you build on the Level 3 Vehicle Damage Panel Technician Apprenticeship?
A Vehicle Damage Panel Technician works within the Collision Repair workshop, demonstrating expert working knowledge in relation to the removal, repair and replacement of vehicle body panels to vehicle manufacturer specification. The vehicles can include cars and light commercial vehicles. A technician is able to work independently and as part of a team following a defined process, using their skills to correctly identify the different body panel types and have the ability to use the correct repair tools to carry out the work to the highest possible standard. With motor vehicle technology changing all the time panel technicians keep up to date with the most relevant equipment and advanced repair techniques within the automotive industry. They do so by adhering to the
manufacturer’s literature and modification bulletins. The equipment they use can include using jigs, resistance welding equipment, riveting and bonding tools, as well as new equipment such as Reinforced Plastic Carbon Fibre diagnostic ultrasound tools. A competent Vehicle Damage Panel Technician will meet the following competency requirements.
What Skill will you pick up?
The Ability to undertake appropriate job preparation prior to commencing repair, including safety precautions, panel preparation and body measurements.
The Ability to identify the material used in the construction to enable the correct joining techniques and manufacturer specifications to be adhered to.
The Ability to interpret relevant technical data and methods to make sure that any joints are in line with vehicle manufacturer specification and the vehicle/body panels are aligned correctly.
The Ability to identify and understand the correct joining technology, e.g. when to use resistance spot welding or mig brazing or bonding.
The Ability to remove, repair and replace vehicle body panels and components of the vehicle safely and efficiently
The Ability to identify and operate the correct repair tools, equipment and devices used in the process, panel pulling systems, jig and alignment tools, spot welders, brazing tools.
The Ability to identify and communicate supplementary damage such as panels that were deemed to be repairable but once worked on were found to be beyond repair along with damage that could not be established on original inspection.
The Ability to detect and rectify faults within a vehicles structure that’s integral to its safety
What Key pieces of Knowledge will you possess?
Motor vehicle chassis and body alignment, e.g. underbody measurement and its impact on suspension and steering geometry
Vehicle body types, panel identification, safety systems, materials and alternative fuel
Use of Body Panel Repair tools, equipment and devices used in the process e.g. alignment jigs, resistance welding equipment, riveting and bonding tools
Removal and replacement of body panels and associated parts e.g. mechanically fixed components, chemically fixed components
Interpretation of technical data for joining techniques and replacement panels
Quality control process and the implications of poor quality
Knowledge of key process for vehicle panel repair such as Welding utilising either Tungsten, Inert Gas (TIG) and Metal, Inert Gas (MIG) & brazing along with spot welding, riveting utilising self-piercing rivets and utilising panel adhesive bonding as specified by the manufacturer
Health & Safety and compliance requirements of the bodyshop industry
Their direct commercial productivity and efficiency impact of their role within the whole repair process. E.g, understanding the cost of mistakes and the need for accuracy. The impact of rework on resources and reputation.
The Level 3 Vehicle Damage Panel Technician Apprenticeship is a great opportunity to start a career and earn whilst you learn, for more opportunities like this and even more information regarding apprenticeships, please look through our website www.apprenticetips.com
A blog is short for “weblog” and they have been around since 1994 with over 600 million blogs on the world wide web today. A blog post is a discussion or an informative page on a website that offers its readers some form of valuable content. Their authors are somewhat classed as “blogger” or “bloggers” and they typically write about what is interesting or relevant to them at the time using entries posted in chronological order, writing in the same style as a diary or a journal.
How can blogging benefit a business in its marketing efforts?
Blogging is acknowledged for being super popular amongst B2B organisations with helping the promotion of products and services. Why? With more than 4.66 Billion active internet users, blogs create connections between a business and its relevant audience by helping to drive website traffic into conversion for leads. They are a great way to form trust with potential prospects, building stronger relationships with its readers whilst keeping them up to date.
So you’ve just started out with your blogging skills in your level 3 digital marketing apprenticeship and you don’t know where to start. Don’t get overwhelmed, the whole purpose of this blog is to help you in your beginner’s digital marketing apprenticeship So let’s get right down to it with our top tips.
#1 Headlines and Titles
Your blog headline should be powerful enough to get your viewer to want to read the full article. To create a good headline you should keep it personal and specific to the content inside so viewers know if they want to read it or not. If you are stuck on inspiration try looking at a newspapers or a magazines to see how their headlines are structured, you can also find our frameworks guide useful here:
The How to Framework – This is good for viewers that want to educate themselves on particular information. Example – ‘How to create a good social media strategy
The Listicle Framework – This is good for viewers who enjoy reading about numbers like this blog! They are also good for viewers who like their content broken up so it is easier for them to digest. Example – ‘5 top tips to create a successful blog’
The Question Framework – This would appeal to a more specific type of viewer. Targeted questions make strong headlines. Example – ‘How do you make an article go viral?’
The Storytelling Framework – This intrigues viewers, as it creates interest for the reader with a narrative structure. It has a storybook likeliness about it. Example – ‘How we developed more engagement through social media’
The Command framework – This is effective with viewers as it is straight to the point and easy to read. Example – ‘Read this if you want to gain more open’s in your emails!’
Once you’ve jotted down a few ideas for your headline you can go to the advanced marketing headline analyzer to test how effective the algorithms think they are. And don’t forget, use words that drive action they will help with user clicks!
#2 The Structure and approach
The style you should write will depend on the audience you are trying to communicate with but most of the time it should be conversational and informal. As a rule with blog writing, you should always put the reader first like you are talking to them about a topic including the use of ‘I’ and ‘You’ in your text so it reads more of a conversation.
Blogging is more of an informal platform to communicate to readers, with this in mind, paragraphs and sentences should be kept short so it’s easier for readers to take information in bite-size chunks and avoid confusion.
Do not use Jargon unless necessary. The purpose of your blog is to communicate information to viewers, this is best done using simple words so stay clear from the long complicated words that most readers do not understand. You have to break it down for them and see yourself as though you are teaching intermediate students.
Use statistics. Be more specific to the information you are trying to deliver. You need proof to back up the facts and information you are trying to educate your readers on to show viewers that they can trust in what you are writing for them. As humans, we have always judged that If someone else is talking about it then it’s probably true.
Always start off with an introduction as this will be the opening of your blog which hook viewers with a bold statement to read the rest of the article. The introduction should be a short overview of what will be covered in the blog.
Then write up your conclusion, this should relate back to your introduction and summarise the important information and what the post was about. This is your opportunity to go over the main message you are communicating in the blog trying to indicate to the reader what they should take away from it. Make sure to label this subheading as ‘conclusion’ or something along the same lines like ‘finial thoughts’
Finally, move on to fleshing out the main body of text, this should include subheadings throughout to able readers to skim through the content. Paragraphs in the main body should be around 5-6 lines long maximum, you want to keep your reader engaged not bore them with large amounts of text at one time.
#3 Imagery and Media
Relevant images and media use are just as important as the text in your post. They offer a visual element to your blog that supports everything you’ve written about in your article. Just like the headline and introduction, your blog will not work without some form of visuals.
Readers want to get to the point as fast as they can. Images can help tell your story without them having to read the rest of the content in your blog, not that your text isn’t important because it is.
Photos act as a tool to transform your blog from a standard chunk of text to an exciting blog with more than 1 element, making the text more diverse and attractive.
Images can also help give your readers a bit of a rest by breaking up chunks of text so it is easier for them to digest. They are used to separate sections in blogs which makes your points easier for readers to understand.
Make sure that you insert clear crisp images, there’s nothing worse than coming across an image that looks like it was developed in the early 2000s. High-quality imagery keeps your bounce rates at bay. Nobody likes a poor quality image or file. Image quality must be taken into consideration as the better quality they are the more appealing your blog will be to your readers.
If you’re not using your own created imagery or files you will need to check if it is legal for you to use them as a lot of images have copyrights. The consequences of violating copyrights are serious so you’ll want to check ahead before posting online. You can find a bunch of free stock image websites here :
Everybody loves to click a link and everybody loves factual information. Clicking a link can add an exciting feature to the text sections of your article. It takes the user from one page to another providing a more in-depth experience white it opens up your sources and gives your blog posts more credibility.
You can direct readers to your other blogs and specific parts of your website by inserting hyperlinks into your blogs. This will boost page views and improve your page ranking as they help crawlers and indexing on the web improve your overall SEO. Readers will also stay on your site longer increasing ‘time on site’ and lowering bounce rate stats.
Other bloggers and websites appreciate being linked to as it drives more organic traffic their way. This would be classed as an external link. You should really reach out to the website you link to, to inform them that you’ve included their site in your blog. You could also ask them to share your blog which creates a benefit for everybody.
There are many benefits to using links in your blog, just don’t overdo it.
#5 The Keywords
Keywords are the words people type into a search engine. Finding the right keywords for your blog will be an essential part of your blogging strategy. They help your users find and identify your blog post through their search queries to get their questions answered.
You’ll want to think about the audience you want to target and what keywords you want to rank for. Keywords help promote your SEO by generating more organic traffic from search engines. You can search for keywords through keyword tool generators such as Ahrefs.com, Wordstream.com and many others you can find on the web.
Once you have made a list of the keywords you want to use, It is important to evaluate each one for their difficulty score. Each score is calculated by the strength of pages that are currently ranking for page 1 on a search. If you have a fairly low domain authority I’d start off with keywords that have a score of below 30. For more on Keyword difficulty checkout this Semrush’s article
Blog writing is not that hard if you follow these top tips. You’ll be on the fast track to creating a unique, engaging blog post in no time. Even if you are a beginner. The more blog posts you construct the better you will become, practice makes perfect right? Blog writing is an excellent way to improve your writing skills for sure.
If you found this article useful and want to learn more Digital Marketing skills, head over to our website ApprenticeTips.com
Do you want to gain a higher level of education and have a full-time job in a vehicle garage? Could you see yourself as an individual that wants to fix vehicle damage in a motoring apprenticeship? If your answer is yes, this could be the apprenticeship to kickstart your career, working on vehicle damage repair as a level 4 Vehicle Damage Assessor.
With the use of the latest electronic estimating systems, you can
provide customers a first-class service. You will assist in making assessments
on what repairs are needed and how much it will cost for customer vehicle
The role of a Vehicle Damage assessor apprentice
Working within the automotive body shop industry as a vehicle
damage assessor you will accurately inspect and assess all elements of a motor
vehicle that has sustained damage and requires repair. During the course of
your apprenticeship, you will gain everything you need to become an advanced Vehicle
The course will involve studying a range of theory and practical tasks that you will need in today’s automotive repair industry. You will be employed by industry-leading professionals that will help you to acquire valuable skills and experience including an excellent training provider to guide and assist you through your apprenticeship course.
Vehicle Damage Assessor Apprentice Knowledge
Health and Safety
In the workplace, you will be expected to carry out and understand all vehicle safety systems. You will also gain a good understanding of the current Health & Safety legislation during your apprenticeship.
Tools and Equipment
During your apprenticeship, you will learn how to use the tools and equipment used in given processes including the use of electronic costings systems. You will also have an understanding of vehicle construction and the materials needed to carry out a damage repair.
Day to Day Duties
To be able to apply the importance of teamwork in the workplace
Communicating effectively in the workplace
Have knowledge of the systems and operations which cover steering, suspension and braking
Learn about Transmission and drivelines
Have knowledge of the principles of electrical systems
Ability to show a clear understanding of electricals and the use of electronic components
Keep up to date with vehicle repair technologies including Paint, Panel and MET.
Have a good understanding of commercial aspects of a body shop
Know how to produce a job card
Tend to non-accidental related vehicle damage
Get to know how to carry out industry vehicle repair methods.
Desired Skills for the job
You will be able to:
Recognise properties of different types of vehicle damage
Use manual and digital image technology
Locate vehicle unique identification details
Diagnose safety faults on vehicles
Read, adhere to and apply relevant legislation
Use repair methods
Make judgements on vehicle damage, taking into account safety and cost
Commercial decision making
Prepare costings based on parts and labour ratios
Oral communication, listening and negotiation skills
Use industry guidelines appropriately
Recognise the importance of gaining approval before work commences
Use of estimating software, spreadsheets, online databases
As a vehicle damage assessor you will be expected to demonstrate the following:
Being Customer-focused, always putting the customer first.
Have a right-first-time approach to tasks, showing you are committed to delivering and maintaining high-quality workplace standards.
Present a calm and reasoned approach to any situation.
Be able to deliver a professional approach, demonstrating integrity and confidence in daily activities.
Adherence to company values, showing passion and enthusiasm for the industry.
The ability to take responsibility for health and safety is imperative.
Have good attention to detail.
What requirements do I need as a Vehicle Damage assessor?
All apprentices without level 2 English and maths will need to achieve this level prior to taking the End-Point Assessment.
Please note that we would accept holders of the British Sign Language (BSL) qualification if it is your primary language.
Monday – Friday between 8:00 – 5:00pm
You will be required to be employed for 40 hours a week for a duration of 36 months. This does not include your End Of Point Assessment (EPA) period.
Maximum Government funding – £9000
Occupational Level – Level 4
EQA Provider – Ofqual
Level 4 equivalent – Foundation degree
Earliest start date – 18/04/2019
1 position available
In summary, the level 4 Vehicle damage assessor apprenticeship offers a great opportunity for those who want to learn to develop themselves in an automotive career path. Whilst gaining experience and life skills in the workplace you will also receive a level 4 qualification in the field which you can take with you on your career journey. The automotive industry is ever growing with employment at around 200,000 so why not earn while you learn and kick start your career today!
Want to learn more about the apprenticeships we currently offer or know someone our roles may benefit from? Take a look at our most recent available roles:
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To create the best subject lines, you must put yourself in the shoes of your email recipients. There are countless email apps and providers, each with their own way of displaying emails. It is because of this that your attention-grabbing subject line is kept short and to the point. Email marketing platform Mailchimp suggest you use no more than 9 words or 60 characters, but in my personal experience, the fewer, the better. If you can get your message across in less than 5 words, you are making it easier and easier for your reader to consume and understand.
Avoid giving too much away, make your readers want more
This is probably one of the most important rules you should stick to. It can be so tempting to write out a great article going into detail about a certain topic, which make your subscribers happy – but if you are giving them everything they want, they will not go searching for more. If your goal is to generate a lead or make a sale, encourage your readers to finish the rest of your article on your website. That way, they are encouraged to visit more pages and learn more about what you offer.
Find the perfect balance between quality and quantity
Sending campaigns daily or even biweekly can frustrate your subscribers, even the ones with the most interest. It is important to drip feed content, not force it upon them. Sending a brilliant campaign once a week is going to resonate better than 5 average ones. Quality over quantity. This is essential in keeping your unsubscribe rate as low as possible. Only you can find out what the best balance is for your company, however.
Integrate your call-to-action (CTA), try not to bolt it on at the bottom
Your call-to-action is the single most important part of your email; without the ability to learn more, sign up or purchase a product, your email marketing campaigns are not going to be a useful part of your digital marketing strategy. How your call-to-action is implemented is important. A lot of email marketing campaigns tend to place their call-to-action towards the end of every email, creating a clear divide between your sales pitch and your content. You must remember that most people do not read the full email, so by placing your call-to-action at the end, you are missing out on many potential conversions. You can be clever with your implementation; try to drop hints about what you offer in the context of the main body of the email.
Try to keep your word count low but do not sacrifice quality
Research shows that some of the most successful email marketing campaigns contain some sort of media, such as video. If people have opened your email, you are lucky if you still have their attention past the first few lines of text. A video software company found that using video in email marketing led to a 300% increase in click-through rates. People do not mind reading, but sometimes they just do not want to keep reading, or in a B2B scenario, sometimes they just do not have time to keep reading. Try to mix things up with some moving parts – but avoid sacrificing on quality just to achieve these goals.
Try to remember that, to stand out among the crowd, you must do something differently. People remember things that are out of the ordinary, and if you are unique and excelling in your own area, you will be remembered, and your company will be considered down the line for potential business. Create those concise and impactful subject lines, find that perfect balance between quality and quantity, intelligently integrate your call-to-action and try not to write too much. Good luck out there, fellow marketers.
Have you always had a bit of a flare for repairing systems which other people find too complicated? Have you always wanted a career where every day is different? A Level 3 Utilities Engineering Technician apprenticeship can be your launchpad to a successful and prosperous career.
So what does a normal day look like for a Utilities Engineering Technician?
Utilities Engineering Technicians often find themselves in the field on various sites, performing maintenance on electrical and mechanical equipment to ensure the safety of others and to ensure that sites are running at maximum efficiency. A job such as this is highly skilled and requires a punctual mindset.
Here are some specific tasks you will be responsible for on a daily basis, should you become a Level 3 Utilities Engineering Technician:
Carry out routine inspections, monitoring conditions and reporting on those conditions
Follow and comply with the latest health and safety and environmental regulations for the industry you are working in
Carry out maintenance on waste and water systems, plant and equipment
Use state-of-the-art machinery to create, repair and modify components
Stick to planned maintenance procedures but also being prepared to act reactively to issues
Communicate with contractors, giving advice and guidance on equipment usage
Handover and confirm completion of activities
Interpret computer data and work to specifications and documentation
Carry out risk assessments
Carry out safe isolation of equipment
Drive vehicles with the necessary equipment on board to carry out site tasks
Install, maintain and replace equipment as and when needed
How do you know if this role is right for you?
Certain jobs require a person with a certain mindset and attract a certain personality. This is no different with a Level 3 Utilities Engineering Apprenticeship. Here are some common traits and behaviours among Utility Engineers.
Self disciplined, self-motivated and punctual
Takes responsibility for their own work, and the work for those they are responsible for
Has a polite and professional demeanour
Has the ability to think and act quickly
Are risk aware and can minimise risk
Prepared and organised
A fully qualified Utility Engineer will have three roles, in which this apprenticeship will give you thorough experience and training.
The Electrical side of Utility Engineering will involve the inspection, monitoring, maintenance and repairing of electrical systems. This means, daily, you will need to test electrical equipment on a range of different sites and assist with the installation of new or modified equipment. Diagnosing electrical issues requires being able to diagnose faults on Programmable Logic Controllers (PLC) and Supervisory Control & Data Acquisition (SCADA) systems.
The mechanical side of Utility Engineering will involve the application of mechanical theories to carry out diagnostics. On a regular basis, you will be testing mechanical equipment and assist in installing them. Once fully qualified, you will be using your mechanical skillset to install, maintain and dismantle a wide range of complex plant machinery. Maintenance is one aspect, but you will also be expected to ensure machinery is running at maximum efficiency. This may involve the modification or application of lubricants.
Instrumental Control and Automation
This side of Utility Engineering involves maintaining, repairing, and monitoring instrumentation and control equipment and circuits. It will be your responsibility to test and calibrate equipment and circuits and assisting in the installation of them. You will be able to identify problems because of data feedback and use this data to carry out repairs. Not only will you be able to carry out these tasks, but you will also be responsible in guiding and supporting the users of the equipment on a day-to-day basis, to prevent the need to carry out repairs in the future.
What can you expect from the apprenticeship course itself?
Due to level of skills required in this role, an apprenticeship of this type will typically take up to 48 months to complete. If you do not meet the minimum level 2 English and Maths requirements, you will need to achieve this level before you can complete their apprenticeship. Upon successful completion of the apprenticeship, you will be eligible for an Engineering Technician professional registration. This apprenticeship is Level 3.
Apprenticeships route is becoming more meaningful to young people. It’s provides opportunities for young people to explore their career paths while studying also. We aim to provide career opportunities to young people.Therefore, we have an opportunity for you to become a Textile Manufacture. You’ll gain a level 2 qualification, alongside with critical work experience.
Why become an apprentice ?
An apprenticeship program is a good way to build working skills and earn a valuable qualification. For example, an apprenticeship can help you gain access to a company as a full time employee and become a valuable member to the team. This will put you in a strong position to land a permanent role.
Apprenticeships appeal to those interested alternatives to university as they take a more practical approach to learning. Studying for an apprenticeship is free compared to studying at University which will cost £9,250 per year in tuition fees. Therefore, leaving a student for young people to pay. However, an apprenticeship is free and on completion you may hold an NVQ, HNC, BTEC or HND.
What is a Textile Manufacturing Operative – Level 2 Apprentice ?
A textile Manufacturing Operative is a occupation who works within the textile Manufacturing industry and produces textiles. In detail, you’ll be working for 18 months ( does not include EPA period) learning how to carding, spinning, twisting, warping and other roles at introductory level of manufacturing. As you’ll be enrolled as an apprentice, you’ll be known as ‘operative’ and report to a technician, supervisor or line manager.
The apprentice responsibility’s is to display consistency while developing textile production in a manufacturing environment. Usually there are less than 250 employees which gives you the chance to flourish in this field. Apprentices that complete this apprentice go into full time employment at the company.
Did you know that manufacturing technologies is the most popular apprenticeship framework in 2019/20, with 14,000 starts. This means that this industry is growing and companies are more willing to take onboard younger people in this field, which leads onto apprentices having successful careers.
What are the daily responsibilities ?
Demonstrate the health, safety & welfare acts to ensure safety management is in place
Display quality standards by checking production and quality of manufactured textile products
Interpret Data & instructions by viewing production records, specifications and process meeting plans
utilising raw materials associated with textile production from raw fibre. Knowledge of products such as fibre-yarn-fabric & natural and man-made fibres
Conducting time management skills
Portraying Textile manufacturing Techniques by using the equipment to understand appearances, measurements and production sequencing routines
Precision and focus on maintaining the highest standards of precision and excellence as appropriate to mechanise textile production
Knowledge of the supply chain of how goods and service arrive at the business and where they go to after being manufactured
Do I receive qualification from this ?
Apprenticeships are different to traditional academic qualifications because they combine practice and theory with a mixture of on-the-job and off-the-job training. To enroll successfully you’d need to have both level 1 English and Maths to take the test for level 2 before taking their end-point assessment. For those with an education, health and care plan or legacy statement the apprenticeships English and Maths minimum requirements is Entry Level 3 and British Sign Language qualifications are an alternative to English qualifications for whom their is their primary Language.
At the end of the 18 Month Apprenticeship the apprentice is awarded certificate as a Textile Manufacturing Operative – Level 2 Apprentice .
There are different digital marketing techniques
that can help to get your website out to your target audience; Search Engine
Optimisation (SEO) and Search Engine Advertising (SEA). These different
techniques will allow you to connect with your target audience when they search
for a term related to your business.
Looking for the right method to get the word out
about your business depends on:
How much time you are willing to
How much money you are willing
WHAT IS SEO?
SEO stands for search engine optimization, which is a set of practices designed to improve the appearance and positioning of web pages in organic search results. Because organic search is the most prominent way for people to discover and access online content, a good SEO strategy is essential for improving the quality and quantity of traffic to your website.
WHY IS SEO IMPORTANT?
SEO is important as it will bring traffic to your website. This means that people, within your target audience, will be able to see your website more often than your competitors. The more visitors your website has, the more potential those visitors will become customers/clients.
ADVANTAGES AND DISADVANTAGES OF SEO
An advantage of using SEO techniques is it will provide results that are long-term instead of something that will be only be seen for a set amount of time. This means you don’t need to worry about having to do a lot of work all of the time as the results will be there. You can easily do SEO work that covers 3 months, then do it 3 months down the line after the work you’ve done. This, in the long run, will increase your SEO ranking without the worry of paying a lot of money to get your ranking up. A disadvantage of using SEO is that it will take a long time before any results appear. As this is an unpaid option in getting your brand noticed, it does mean for any results to come in it will take time. This would mean you to give it a few months until you can see any results from trying different SEO techniques to get your brand up in the rankings.
Even though it does take a while for your website URL to rank high within search engines, it does give you results that will provide good things for your company. These are; increased visibility, increased accessibility, and increased brand awareness. With these things increased, this will mean your website will be receiving more visitors which will, therefore, increase the number of customers you are getting over time.
WHAT IS SEA?
Even though SEO and SEA sound similar, there are differences between them. SEA increases the traffic to your website through digital marketing advertising instead of SEO techniques. That means your business pays the publisher of the advert (e.g. Google, Bing, etc.) every time a visitor clicks on your ad when it becomes available on that search engine. These advertisements are highlighted on the top of the results page where they are on top of the unpaid results or on the right-hand side of them. SEA has other abbreviations that you may have seen or heard of before. These are Search Engine Marketing (SEM), Cost Per Click (CPC), or Pay Per Click (PPC).
ADVANTAGES AND DISADVANTAGES OF SEA
An advantage of SEA is that you can control where your visitors go on your website. Whereas SEO techniques are for your specific keywords, SEA offers you the chance to create an ad for every landing page you have within your website. For example, if you would want to showcase a specific service (e.g. graphic design) your company offers, then you can create an ad for that URL. This will, therefore, get more people looking on your page which will. If this happens, it will increase the number of inquiries you have from customers about that specific service.
However, SEA campaigns have a time limit. This means that your SEA campaign won’t be on your chosen search engine for longer than you have set it up for. This means this becomes a short-term solution in getting results. This is because results will only occur when your ad is up and available on the different search engines. Therefore, you would need to work on your SEO to get your URL more visible on the different search engines.
SEA campaigns are a perfect thing for new businesses. This is because it gets the word out about your company’s website faster than SEO can. This can be done by making sure your URL is one of the tops ones that are shown on search when searching a specific phrase or keywords within the search bar of the search engine. Aside from the speed of the results, this can be said to be good for new businesses by the flexibility and possibly low cost of the campaign.
The use of both SEO and SEA within your marketing techniques will get the word out about your website and company to your target audience faster than your competitors who are doing one or the other. Both of these marketing techniques will be beneficial to your business and you can see this by watching your client/customer list increase
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