5 Easy Ways to Generate Website Traffic

The more people who reach your website, the more potential customers you have. Everyday 250,000+ websites are launched worldwide according to Siteef. As this space becomes ever more cluttered, it has never been important to ensure your message gets through. If you don’t generate website traffic, you won’t have any potential customers.

An image of someone working on a laptop, using a data tool to track the growth of web traffic

1. Social Media

There are multiple different social media and all have a different user base. These are the main ones:

  • TikTok: You have the ability to reach millions of people for free. 60% of all TikTok users are aged between 16-24 according to a social media research firm Wallaroom. A good example of a company who have used TikTok well is the Irish airline Ryanair, who have amassed 1.3 million followers. From every post you make you could recieve thousand of additional hits to your website. The more you post, the more views you get, giving you more chance to increase profits.
  • Instagram: Similar to TikTok, Instagram’s main demographic is 18-29 year olds who make up 59% of all users according to The London School of Economics. Instagram gives you more freedom than TikTok because with Instagram you can post picture, videos, stories and more but TikTok can only be a video. A good example of a company who have used Instagram well is Starbucks who have 18 million followers. The American Coffee giant have transformed themselves from just another Cafe chain to a status symbol.
  • Twitter: You can reach thousand of people with just one post. Unlike TikTok and Instagram you can actually put a website link in the description of a post which means it is easier for people to click on to your website. A good example of a brand who do well on Twitter is H&M the high street fashion retailer with 8.4 million followers. According to the same London School of Economics report 37% of Twitter users are aged 18-29.

2. Reviews

Reviews help sell product but what most people don’t know is reviews also generate website traffic. It does this in a few different ways:

  • Referrals: People who have bought something are likely to tell their friends about it if they like it. According to a study conducted by Big Commerce only 25% of people trust adverts, but 92% of people believe the recommendation of a friend or family member and 75% of people believe the reviews of previous customers.
  • Search Ranking: If you have reviews on your website you will rank higher on google. If your previous customers leave reviews, the Google algorithm can improve its ranking of your website.

“Google itself has made it clear that reviews can influence local search rankings — and are factored into its algorithms for determining where businesses appear on Search Engine Result Pages”

Review Tracker

3. Paid Advertising

Paid advertising is a brilliant tool, but only when it is planned out well and constantly reviewed. Failure to manage paid advertising well can turn it into an ineffective money pit. The best methods for paid advertising are:

  • Paid Search Marketing: This is the most popular type of paid advertising, according to a study done by PPC Protect, 45% of small businesses used Paid Search Marketing in 2018. This method is good because you only pay for clicks onto you website after someone uses your search term. The Paid Search Marketing price is dependant on the competition for search terms, if you pick to many mainstream terms, you will find your paying a lot more per hit then they are worth to you. If this happens you should pick some more niche keywords and under used ones. You can research keywords using Google Trends, Semrush and many other programs.
  • Display Advertising: This is where you have a pop up advert on different websites, whos viewerbase you want to target. An example of a website you would see Display advertising on is the Daily Mail website. According to research firm Sumo only 3% of people click on these kind of adverts, but it is a good way to build brand awareness.
  • Social Media Advertising: This is where a post on social media is promoted to reach far more people than it ever would have. You can generally pick the locations, ages and interests of people you want your campaign to reach. The idea is to generate website traffic from only people interested in your sector. The average cost of social media advertising per 10,000 impressions are (according to Bark a marketing firm):
Social MediaCost Per 10,000 Impressions
Facebook£54.20
Instagram£59.60
YouTube£73.00
Twitter£48.70
Tik Tok£75.60

4. Email Marketing

Email marketing is a fantastic, cost effective way to drive traffic to your website, because you are emailing people who have already registered an interest in your company. The best time to do this is when you have a new product or your have a special offer, to entice these people in.

5. SEO

Search Engine Optimisation (SEO) in simple terms is optimising content on your website in order to rank higher on search engines. Things you can do to improve your SEO include:

  • Use Alt tags on images
  • Update content regularly
  • Keep Meta description to no more than 70 characters
  • Start regularly blogging
  • Fix or remove broken links
  • Use Keywords
  • Benchmark your site against your competitors using Google Page Speed

Improvement Leader Apprenticeship Level 6; a Worldwide Opportunity!

Who in the World would employ you?

With the rapid growth of multinational companies and the globalisation of every countries job sector, it has never been more important to stand out from the crowd. A level 6 Improvement Leader Apprenticeship could be exactly what you need.

The UK’s biggest company (BP) which according to the Global 500 is the worlds’ 8th biggest company has the total workforce of 70,000 but only 15,000 are based in the UK. This means the most successful UK company only has 21.4% of its workforce based in the UK. This fact isn’t unique, the world’s biggest company (Walmart) the well known American supermarket chain have 700,000 of their total 2,300,000 employees working outside of America, which equates to 30.4% of their employees. So it is no longer a case of just competing with people from your town or county, you are competing against your continent and the World!

It is important to realise this mass globalisation of jobs isn’t a bad thing, in fact it is a positive. There are almost 200 countries worldwide and now you have a chance to work for any company, from any of these countries, so you are no longer limited to a job in your local town you have the ability to find the job that fits you worldwide.

What will you gain from this apprenticeship?

From this apprenticeship you will gain a level 6 qualification, which is the equivalent of a Bachelor’s or Master’s degree from University. According The Guardian Only 27.2% of UK adults aged between the age of 16-74 have a qualification of this level, so based on qualifications you will have an advantage against 72.8% of UK adults. According to the HuffPost only 6.7% of the world have a qualification of this level so you are putting yourself ahead of 93.3% of the world’s population with this qualification.

As well as earning this Improvement leader apprenticeship qualification you will gain many skills, including:

  • Improved Strategy Development: You will learn how to develop and adapt your plan and your ability to implement your plan.
  • Team Formation & Leadership: You will learn how to best form a team and the most out of each member of the team
  • Voice of Customer: Understanding and explaining to a team the thoughts of a customer
  • Process Mapping and Analysis: Improving your ability to spot new opportunities from analysis, leading to an improving cycle
  • Data Analysis: The ability to interpret data, and work out how you and your team are performing, and if there are any improvements needed
  • Project selection and scooping: Establishing guidelines for a project you have identified for your team to work on
  • Benchmarking: the ability to compare your company to rivals
A level 6 Improvement Leader Apprentice with the ability to work for any company in the world
Learn how to get the best out of every member of the team

Drive for results

You will develop your drive for both sales and customer experience, inturn inspiring your team to follow suit. As you become successful you will become more passionate in your work creating a positive loop.

Team Working

You will learn you can’t be the best in every field, it is important to create a strong team mentality. You will be responsible for improving team performance and resolving any issues.

Professionalism

You will learn to work to the highest standard, no regardless of any issues. This is desirable to both customers, company owners and members of your own team. Professionalism displays personal resilience to any challenge and shows you aren’t swayed in decision by pressure.

Strategic Thinking

Instead of just planning for today you will learn to plan for different future eventualities. This could involve:

  • Diversifying range of product for if one range becomes unpopular. For example Amazon started off selling books but now they sell groceries, host websites and create TV shows
  • Finding new tools and planning how they could help and be implemented
  • Planning new sales campaigns

Safe Working

Recognising opportunities to improve safe working conditions

An Improvement Leader Apprenticeship, delivering you to your destination
Apply for the Improvement Leader Apprenticeship now and see where in the world it could take you.