Social Media Trends To Look Out For In 2022

Two girls looking at their phones over each others shoulders

The social media landscape is an ever changing beast in the world of marketing & advertising. All businesses both small and large must keep their finger steadily to the pulse. To stay savvy is to stay aware of any new trends that may pop up across social media; then find new and interesting ways to leverage that trend before their counterparts.

To help businesses stay ahead of social media trends in 2022, we have compiled a list of the trends that are already making waves this year. Let’s jump straight in shall we?

TikTok Takeover

TikTok has only gone from strength to strength over the last year – and can definitely no longer just be viewed as the platform just for teens. This social media space, born from the love of short-form video, has garnered a huge reach. Further, according to a report by Hubspot, this undeniably fast growth is set to only lead to further dominance. With TikTok’s launch of new tools, Ads & profiles just focused at businesses it should be no real surprise that 24% of businesses believe that TikTok is the most effective social media platform (taken from a recent study from Hootesuite). That is 700% increase from the prior year, overtaking Pinterest & WhatsApp. The likes of Facebook and Instagram were still ranked the highest in perceived effectiveness – but it is clear they definitely have some strong competition.

“The continued rise of TikTok is unquestionable. The platform offers such a low barrier to entry when it comes to producing creative, bitesize video content, whilst offering the opportunity of huge organic reach & engagement. You can also repurpose the videos & share them on other platforms like LinkedIn, like this. Some of the TikTok videos I’ve shared on LinkedIn have helped generate hundreds of thousands of revenue for our video & social media marketing agency”.

Dan Knowlton – Co Founder & CMO at Knowlton

Paid Ads

With organic reach becoming more and more inaccessible and the phasing out of cookie tracking from Google by 2023  – businesses are having to use other means to reach their desired audience and perhaps even rethink their overarching marketing strategies.

Social media and advertising has matured over the last few years, with marketers not only being able to reach far greater audiences, but also fully integrate the paid social strategy within their wider marketing plans. Not only this social platforms are the key to a treasure trove of data that allows advertisers to reach consumers in even more personalised and effective way. 51% of marketers in fact said that they were expecting their paid social budget to increase this year – with only 10% were not running ads at all (Hootesuite). Paid social ads are no doubt going to be a crucial and growing part of digital marketing for 2022.

User Generated Content

User generated content (USG) is a great way to interact with your customer base, whilst also being provided with (if done properly) a steady flow of ready made content. With the rise of things like ad blockers, it can be tricky to still reach customers, USG cleverly gets around that – as your customers become your advocated and advertisers. Additionally, when you connect with your customers in a positive way this helps generate trust and can even provide you with a new avenue for sales.

Social Media Selling

Social commerce can hardly be considered the kid on the block – but in 2022 it is set to really dominate. This is confirmed from statistics taken from Instagram, which suggest that 70% of ‘shopping enthusiasts’ use the platform to find new products. With brands testing upgraded functionality, for instance Pinterest with their addition of buyable pins, or TikTok where you can now be a registered seller, social selling will be at the forefront of an effective social strategy.

“2022 will see an uptick in social selling as sales teams transition from face-to-face to remote selling and new-age buyers preferring digital channels for making a purchase.”

Shaleen Sehhgal – Digital & Social Media Expert

Customer Service Through Social Media

Building and maintaining strong relationships with customers has always been an important part of running a successful business. While it can be challenging, this is still something companies are keen on pursuing. The key difference now is that now the conversation is being held on social media, and offers another means to engage and communicate with your customers. Over this year it is likely that this trend of using social media for customer service will grow – with a focus on going back to basics.

Influencer Marketing Coming Of Age

Influencer marketing has to some degree benefitted from the pandemic, where many companies struggled to get in front of their customer base, social media starlets if anything had even more reach. This made influencers an ever-more valuable commodity for large businesses, which has helped this form of marketing to grow exponentially. Influencer marketing has now definitely matured into an effective marketing methodology. Within that methodology, there is an abundance of opportunities that most companies would be foolish to not try and seize.

“Influencer marketing is no longer about blindly throwing precious budget in search of influencers with large followings. It’s about collaborating with content creators and developing relationships with them for a variety of mutual benefits to their business and yours.”

Neal Schaffer – Author, The Age of Influence

Authenticity

Last, but definitely not least – Authenticity. It is so important now to show your audience that you are more than just a brand, that there is faces behind the company and that they care. People want to know who your employees are, what the company believes in and its values. Then, even more so how the company chooses to act upon those values. In social media especially all content should be honest and trustworthy, offering a level of transparency that makes the company feel much closer in reach to the customers they serve.

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Level 6 Civil Engineering Apprenticeship

Image of a Train Tunnel

Introduction

First things first – what is Civil Engineering?

Before we get to the Civil Engineering Apprenticeship – a Civil Engineer is in charge of much of the visible infrastructure around us. They plan, design, construct & maintain the important structures and facilities within society, such as: roads, airports, bridges, tunnels & much more. You only need look outside to see the vast & important work that a Civil Engineer does.

As a Civil Engineer you can work in both the public and private sector – for instance local/central government departments, engineering consultancies, research and development and more. Within these organisations, some of the roles could include:

  • Sustainable construction
  • Utilities
  • Rail
  • Water engineering
  • Nuclear Power
  • Structural Integrity
  • Geotechnics
  • Tunnelling
  • Marine & Coastal Engineering
  • Waste Management
  • Flood Management
  • Transportation

Level 6 Civil Engineering Degree Apprenticeship

Who is this suitable for?

  • Students leaving school interested in an alternative study route
  • Existing employees keen to develop further skills & knowledge

What are the entry requirements?

Firstly, and most obviously, to apply for a degree apprenticeship in Civil Engineering you will need to be in the employ of a relevant business or organization.

Candidates typically will need to have at least three A levels between the grades A*-C within subjects including mathematics and a science such as chemistry, physics or any other earth sciences. The equivalent qualifications could also be gained from the completion of a Level 3 Apprenticeship within the same medium of study (Civil Engineering).

What are the qualifications you will gain?

On the completion of your Level 6 Apprenticeship you will gain an accredited BSc or BEng civil engineering degree from the Joint Board of Moderators.

Additionally, Apprentices without level 2 English & maths will need to successfully achieve this prior to completing their end-point assessment.

Typical length of Apprenticeship prior to Gateway?

Usually a Level 6 Apprenticeship will last 66 months, not including the EPA period, and is the equivalent of a degree.

What can you expect to learn during this apprenticeship?

A Civil Engineer will develop knowledge across:

  • Engineering Materials – here you will be introduced to the key materials you will work with in civil engineering. This will include topics such as soil mechanics & geology, as well as encounters with materials like steel, brick, concrete, ceramics and organic materials. Within this you shall develop a deep understanding of the properties of these materials and how they can be effectively applied in your role as a Civil Engineer.
  • Engineering Mathematics & Mechanics – this is an essential part of your studies & career progression within civil engineering, as you will a full and comprehensive understanding of the advanced mathematical techniques that are used within this field & construction. The mathematical & mechanical skills gained from this course will in turn enable you to solve problems within the field civil engineering.
  • Structural Analysis & Design – You will learn how elements such as steel & reinforces concrete behave when used structurally – gaining an in-depth understanding of how they are designed. Additionally, you will have broad knowledge of the technologies, both old and emerging, in the construction industry.
  • Graphical Communication & IT – As a civil engineer you must be able to effectively use modern design and graphical communication tools, necessary within the civil engineering industry. This includes basic fundamental skills such as hand sketching and drawing, as well as confidently produce two and three-dimensional Computer Aided Design (CAD) drawings. Graphical communication also encompasses Building Information Modelling (BIM)
  • Engineering Surveying – here you will gain a clear understanding of both the basic principles, as well as the activities and skills needed for the planning and execution of surveys for the planning, design, development ,construction, operation, and maintenance of engineered projects. This includes gaining practical skills using surveying instruments.
  • Infrastructure Engineering – this will expand your knowledge and understanding of infrastructure topics such as rail, water, highways and transport. This focus on the urban environment will allow you to truly appreciate the process of planning, designing, rational problem-solving involved in the creation & implementation of new major infrastructure. You will also consider sustainable infrastructure, the environmental impact of such schemes, and the legislation that effects all decisions at this level.
  • Ethics & Moral Responsibilities – As a Civil Engineer you will be granted considerable responsibilities – so it is vital you understand the ethical codes that must be upheld within your new chosen profession.
  • Project Management – You will learn not only how to manage teams effectively, but also how to effectively run complex projects end-to-end – this will include the planning of resources, contracts, financial costs, regulating of quality standards, considering risks and resolutions, profitability and much more.

Why Choose a Degree Apprenticeship?

Within a Civil Engineering Level 6 Apprenticeship you will have the opportunity to not only gain a BSC or BEng accredited degree in Civil Engineering, but alongside your studies develop vital work-based skills, all whilst earning a wage at the same time.

A considerable advantage of a degree apprenticeship is the on-the-job training – as you will have many extra years of relevant work experience – potentially opening up great career opportunities and industry connections along the way. All of this could in turn boost your overall employability and chances to progress in your career.

Additionally, due to new government funding you won’t have to pay any University tuition. Why? Because your employer will be fully responsible for all course fees.

FAQs

What type of degree is this?

This is a non-integrated degree, which means that there will be a separate end-point assessment. This assessment will test your overall knowledge, capability, key behaviours and skills developed over the course of your chosen degree. This will standalone from your degree assessment.

Fees & Funding

Maximum funding is £27,000. This is the maximum that the government will offer to fund apprenticeship training. You yourself do not have to fund an apprenticeship, all money will come from the government.

What is the Joint Board of Moderators

The Joint Board of Moderators are group of institutions that assess and offer guidance on the accreditation of pertinent educational courses. If approved, graduates of the course can register as a professional engineer with the Engineering Council. In a nutshell, they help to set the standard for Civil Engineering in the UK.

The organizations that form the Joint Board of Moderators are:

How do I apply for an Apprenticeship

Usually you would be enrolled by the company that you are working for, however you can search for Apprenticeship either through the website listed above, or for more information on how to become enrolled in a Civil Engineering Degree Apprenticeship visit https://findapprenticeshiptraining.apprenticeships.education.gov.uk/courses/200

Conclusion

A Level 6 Civil Engineering Apprenticeship is a fantastic opportunity for you to drive your own career progression in an exciting and varied industry.

In completion of the course you will not only have an accredited degree, but over 5 years work experience and importantly gained some invaluable industry connections.

Find us on LinkedIn If you have any burning questions– we’d love to hear from you.