Top 10 Tips for Entering the World of Digital Marketing

Introduction to Digital Marketing

Digital marketing can seem daunting when you haven’t studied it or don’t have experience, but in reality, it’s easier than you think, and an apprenticeship will teach you all you need to know. That’s the dream of working while studying, you’re getting the experience of the job, while learning all about how to be a digital marketer.

Whether an apprentice or an employer, you can learn how to support an apprentice or how to succeed as a digital marketing apprentice.

So, if you’re interested in digital marketing, but think you don’t have the experience to go for it, then keep reading and listen to these top 10 tips for entering the industry.

Digital Marketing in action

Digital marketing Industry

Digital marketing is one of the best industries for an apprenticeship. You have the choice of countless great courses, with different specialisms and so many companies who offer apprenticeships.

Digital Marketing is simply the promotion of a business or brand, by using digital channels such as search engines, social media, websites, or apps. Companies big and small use it and today it is almost essential to a company or brand to gain customers. Our world has gone online and now that we’re on we’re dependent on the internet for most things we do.

In digital marketing you can learn about every aspect of the marketing journey from the finances to the creation of an ad, it is a large area where you can excel when you put your mind to it.

Top 10 Tips

  1. Communicate – communication is always key to any role or apprenticeship, and this is no different. Communicating how you’re feeling and what areas you are enjoying is key to a digital marketing apprenticeship, you don’t want to get stuck in PPC if you love Paid Social. So, communicate to your team, to your managers and let them know what you enjoy and how you’re getting on with your apprenticeship.
  2. Don’t limit your learning – you might immediately fall in love with SEO, but make sure you try to learn a little bit of all channels. It will help you in the long run to have a broad knowledge within the industry and will look great on a CV too.
  3. Work collaboratively – ensure you are always working with others, whether in other teams or your superiors. It will help you get tasks done quickly and you will learn so much more by working alongside others than working alone.
  4. Always ask questions – questions are essential to development. No matter how silly a question may feel, ask it! You will only ever learn from asking questions and there will always be someone who knows more than you who will help you succeed later on.
  5. Don’t be afraid of excel – excel is important in a lot of industries, but especially digital marketing. You need to be able to analyse campaign performance, to use formulas, pivot tables and you will get the most out of your apprenticeships when you learn how to use tools like excel. Also, you will always use this skill, no matter where you go.
  6. Follow the trends in the industry – this will be helpful when communicating with clients and working on new briefs. You need to be aware of what is working well in the digital marketing landscape and what is failing, this is always going to play into your role.
  7. Data is your friend – data can seem daunting, and no one likes numbers on a page, but once you get the hang of how to analyse it and how to work with the numbers in front of you, you will never look back. Learning to analyse data will become a very beneficial skill.
  8. Be confident in your abilities – its hard to feel confident as an apprentice, but be proud of yourself, you are learning and working and constantly picking up new skills. Apprenticeships can be hard work and you should be confident in what you’re learning, and if you’re not then tip number 4 always comes in handy to help your confidence.
  9. Embrace the opportunity – apprenticeships are great for progression, so really embrace the role and the learning and you can go far in your career.
  10. Be positive and have fun – if you work hard, you can play hard! Apprenticeships push you beyond your limits and they ensure you learn a lot, but digital marketing is fun and it should be an enjoyable experience.
Logistics behind marketing

Skills available to learn

The skills you learn on digital marketing apprenticeships are not only incredibly useful for the world of digital in marketing and in other industries, but you will gain valuable life skills and people skills which are transferrable to any career. You need to be willing to work with others in order to succeed and build your knowledge, but once you do, you can learn anything from web analytics to email marketing.

Conclusion

Digital marketing has so much to offer to anyone who wants to begin an apprenticeship, and these tips will help apprentices excel. They can also help employers guide apprentices and support them through their courses. Have these tips helped you believe you can begin an apprenticeship in digital marketing? Then now is the time!

Teamwork

Level 2 – Healthcare Support Worker

Have you ever thought of working in the healthcare industry? Or have you ever wanted to help those in need? Don’t look any further. This level 2 healthcare support worker apprenticeship requires no specialist education or previous experience. If you like taking responsibility and caring for others, then you would be the perfect fit.

This apprenticeship covers a whole manner of skills and high-quality behaviours which will make you a competent and job ready healthcare support worker.

Healthcare support worker in action

Job Profile

Healthcare support workers, work together in a team to provide quality care for individuals. Within 12-18 months you will have the capabilities to provide compassion and healthcare for individuals who cannot care for themselves. You will be fully qualified to carry out clinical duties, monitor conditions of those who are unwell, check progress and comfort of our patients to provide valuable health and social care.

Responsibilities and Duties of the Role

The role will enable you to take on a lot of responsibility and work closely with other care workers and patients. In order to progress, you will learn relevant standards and policies for this workplace, including the Code of Conduct for Healthcare Support Workers and Adult Social Care Workers in England. Throughout this apprenticeship you will have constant support in order to achieve the highest success. We will also ensure you gain your Care Certificate which will form the fundamental skills you need to provide the best care.

Behaviours and Skills you will learn

You must treat every patient with the most compassion and dignity, respecting every individual’s belief, culture, and values. This job will require you to show empathy to the patient’s situation, to their families and show respect to everyone around you. At times this job will be tough, and you will face challenges, but working alongside the rest of the team, you will end up resilient against any tests that come your way. We ensure our teams are always supported throughout their days and once you learn to adapt to your surroundings, you can thrive.

The skills available to learn along the way are indispensable for any career and they will enable you to excel in this apprenticeship and any later role you may take on. Some examples of the skills learnt are:

  • Communication – communicating with individuals, their families, your colleagues and healthcare professionals. This will become so important to your role as you can make yourself and others understood, you may resolve conflicts with smooth communication, and you will be able to handle sensitive information which may be confidential.
  • Health Intervention – supporting individuals thought-out their conditions, being able to identify signs of pain and discomfort and able to promote physical wellbeing for others. You will learn how to do routine clinical tasks, such as blood pressure checks, taking temperatures etc. This is very valuable in acknowledging signs of wellbeing at its best and when it is deteriorating and promoting positivity in one’s wellbeing and physical health.
  • Person centered care – Promoting mental wellbeing and recognising when an individual has limits. Being able to notice those who are struggling with their mental health or general cognitive wellbeing, becoming forgetful or feeling anxious. These skills are important to remain positive in your role for the wellbeing of others and being able to report low mental health.
  • Personal development – Taking responsibility for others and for yourself in order to reflect on each individuals’ actions including your own. Being able to work in a team and develop skills within the team and individually to continue learning and upskilling. The role does have a lot of responsibility and you must follow the rules in place to manage your relationships and help others to the best of your ability.
  • Equality and Diversity – following the principles of equality and diversity and inclusion to ensure every individual always gets the same level of care and compassion. This will not only help those in care, but also help others recognise every individual matters.

These skills are only a few of so many that you will learn on this apprenticeship program. They will allow you to succeed in this course and lead to opportunity in many fields.

Assessment

Throughout the apprenticeship, while you are taking on new responsibility and learning new skills, you will be assessed throughout. You will have ongoing consultation with your superiors and training providers. This assessment aims to test the skills and knowledge you have learnt during your time on the apprenticeship and to test your skills as a health care worker. You will have the opportunity to showcase skills and methods of care that you have learnt as well as compiling a portfolio of your great work to evidence each part of your role to prove your understanding of the content and practical skills you have learnt. Finally, you will take part in an interview and get graded on each step of the apprenticeship course.

Conclusion

This apprenticeship provides a high level of knowledge and valuable, transferrable skills and behaviours, proving that the level 2 healthcare support worker is a fulfilling role for anyone to take on. Whether you’re looking to broaden your skills or wanting to start a career in healthcare, this job is perfect for someone starting out, with no skills required.

Take a further look here

Support worker apprenticeship