5 skills you NEED to be a digital marketer

Laptop saying Digital Marketing

The Digital Marketing industry

The world as we know it is becoming more digital day by day. We have marketing everywhere we turn on the street and each time we scroll on our phones. According to this article, the digital marketing spending grew up to £25.84 billion during 2022 in the UK alone. In 2019, 61% of companies stated they were planning to hire more digital marketers to their team! After the Covid19 pandemic, it is only an expectation for this to have risen, after so many moved to digital to keep their businesses afloat. We are going to look at the 5 skills you need to be a digital marketer.


Digital Marketing is all about communication! It may not be face to face all the time, but it is certainly an important factor. There are many methods of communication within this sector. Digital Marketing itself is communication. You will be talking to customers and target audiences about your brand or company all the time through media and trends. There is also the internal communication. Talking with your team and business is essential to implement successful strategies. Furthermore, it is important to keep on top of your workload and distribute roles in order to complete tasks before deadlines. Communicating on an efficient level can provide a steady stream flow of work.  


Being organised goes with every job role in reality, but it is a key factor to becoming a successful digital marketer. A considerable proportion of the position is planning and organising, whether that be team members or the content itself. Building campaigns to reach their full potential requires planning. Being able to organise a plan or strategy and publish content within time frames can make all the difference to your engagement rate.  

Analytical thinking

Everything you produce is analysed and broken down, so it is important to think analytically. Throughout the whole marketing process, you will be comparing figures and analysing engagement. From the first step, you and other team members will be questioning every piece of marketing that is sent out. Looking at its performance, how the audience will perceive it, as well as the journey you want them to take. Having this mindset allows you to look at content and compare it with the overall goal to see if it will perform appropriately. 


Although it may not seem important to be creative, it can be a large part of the job role. Being creative gives you all the campaign ideas and how they can be produced to meet your targets. Unique content is published every day by individuals, and part of marketing is catching the attention of your audience. If you have this creativity, you can bring fresh and new ideas to the table, pushing your marketing to the next level within your business.  


The digital world is always developing further. It is important that as a person, you can keep up with this to make your marketing top-notch. Software is constantly updating, and new software is being created that can benefit you to reach those targets. Even something as simple as jumping on new trends to increase engagement involves adaptability.  

How do you get into Digital Marketing?  

Here at Apprentice Now, we have a Digital Marketing Apprenticeship Level 3. We can teach you all of the industry skills and knowledge to boost your CV to the next level. Along with this, you will earn valuable work experience as well as a wage.

Do you have the skills to be a digital marketer? Start a digital marketing apprenticeship with us today, contact us here!

Housing and Property Management Assistant Apprenticeship Level 2

A Housing and Property Management Assistant Apprenticeship showing a family around a property.

What is a Housing and Property Management Assistant Apprenticeship? 

Firstly, an apprenticeship is education and a job side-by-side. Additionally, you will be gaining a qualification through education while earning a wage. A Housing and Property Management Assistant is a level 2 apprenticeship, which is equivalent to 5 GCSE’s. For this apprenticeship, you are responsible for supporting the administration, creation and sustainment of tenancies and leaseholds in the housing sector, both socially and privately.  

What do you learn? 

As part of this apprenticeship, you learn about communication, administration, as well as the regulations about housing and properties. Additionally, you will learn about the needs of communities, the importance of customer skills and how to deliver them appropriately. IT equipment and software will be a big part of the job, this will be taught during your apprenticeship, and you will be expected to demonstrate these skills in a portfolio for your End Point Assessment (EPA). It is essential that you gain knowledge in the organisation and industry to complete this apprenticeship. Not only will you learn about the customer service side, but you will also learn all the codes of practice, the legal frameworks, as well as the current and historical context of the housing market.  

What do you do on-the-job?  

Although each job role can be different, this position requires you to be a team player. You will often be working closely with colleagues in order to problem solve, take responsibility and plan work. There will be range of tasks to complete as part of your role, including: 

  • Paperwork organisation  
  • Customer surveys  
  • Telephone calls 
  • Arranging meetings 
  • Consultations  
  • Property surveys 
  • Data Administration 
  • Research 

How long is this apprenticeship?  

This apprenticeship is between 12 and 18 months long. Within your first 12 months you will be doing a combination of learning and working. Afterwards, when you have completed these 12 months, you move onto your EPA. Your EPA should take up to 3 months to complete. To learn more about what EPA consists of, read ‘What paths can you take after completing your apprenticeship’.  

What do you need to start this apprenticeship?  

In order to qualify for this apprenticeship, you should have a level 1 in both Maths and English. If you have not completed these before starting, you are expected to pass them by the end of your apprenticeship, as well as take the level 2 exams in Maths and English. However, If you have already achieved your level 1 in Maths and English before starting, you will continue on to the level 2 during your apprenticeship and gain these certificates alongside your level 2 in Housing and Property Management Assistant. 

What paths can you take after completing the Housing and Property Management Assistant Level 2? 

As part of this apprenticeship, you are required to complete an EPA to successfully pass. There are three components during your EPA. These are a case study, a portfolio of evidence that will be developed throughout the assessment process, and an interview. However, the interview will not count towards your overall grade but will confirm the evidence you have put forward. Finally, once you have finished this apprenticeship, you will gain either a ‘pass’ or ‘distinction’ level 2 certificate. Moreover, after completing your level 2, you can apply for the Level 3 Housing and Property Management Apprenticeship.  A level 3 is equivalent to two A-levels. This apprenticeship is typically 18-24 months long. However, if you would not like to move on to the level 3, your level 2 qualifications would lead you to job roles, such as: 

  • Resident involvement assistant 
  • Housing assistant 
  • Neighbourhood assistant 
  • Customer services assistant 
  • Housing administrator 
  • Lettings assistant 
  • Assistant property manager  
  • Lettings negotiator 
  • Revenues assistant 
  • Repairs assistant 

Find out what other apprenticeships we have on offer here!