Digital Marketing – Apprenticeship Top Tips

Person reading book titled 'Understanding Digital Marketing'

Are you eager to learn more about digital marketing and gain work experience in this growing industry? Or maybe you’re a social media tech savvy individual who would clients. You might benefit from a digital marketing apprenticeship – have a read below on what to expect and my top tips as a digital marketing apprentice!

Entry Criteria

Each employer may have different admission criteria, but typically you must have at least a Level 2 (equivalent to a Grade 4 or a C) in Maths and English to apply.

As an apprentice, you have the chance to get the knowledge necessary to carry out standard marketing jobs through digital marketing apprenticeships. The skills and knowledge acquired during this are in great demand on the job market and is only growing even more in a world of technology. That gives you a great head start on the field. In the UK, an entry-level marketing professional makes an average pay starting at around £28,000 per year.

Responsibilities of a Digital Marketing Apprentice

Each day can be different, and you can face with several tasks to help tackle. As a digital marketer, one of your main responsibilities is to keep an eye on a campaign’s performance to make sure it achieves the major objectives and aims. In order to determine whether their efforts are succeeding, there are key performance indicators (KPIs), which are measurements relating to the goal. This could be CPC, Traffic or Leads.

Throughout your digital marketing apprenticeship, you will have a solid grasp of marketing fundamentals including the customer lifecycle and the marketing funnel. Furthermore, you will be able to know how to use a variety of ads managers on social media platforms, as well as the use of analytical tools.

Competencies and Behaviours

As part of your apprenticeship, there are a list of competencies and behaviours that must meet the core competencies and behaviours. This is to show that you have the skills and knowledge of digital marketing and what it’s like to have role within this field of work. All these competencies can be obtained during your experiences at work and carrying out your duties.

Some examples include:

Research: Analyses and contributes information on the digital environment to inform short- and long-term digital communications strategies and campaigns.

Problem Solving: Applies structured techniques to problem solving, and analyses problems and resolves issues across a variety of digital platforms

Implementation: Builds and implements digital campaigns across a variety of digital media platforms

To read about the full list of the 12* compentencies, please take a look at our blog post here.

*some apprenticeships may have 13.

My Top 4 Tips as a Digital Marketing Apprentice

Gathering evidence early

If I could change one thing about my apprenticeship journey, is to have collected evidence along the way from the beginning. What I mean by this is, whenever you get a chance to work on building a campaign, help on PPC tasks or even getting training from your team, keep a record of this. Create a folder and have as many screenshots as possible that can be used to prove you’ve met your competencies – you’d be surprised on how much you would have learned towards the end!

Doing this early on helps avoid any last-minute stress and keeps things more organised – trust me on this!

Creating your projects as you go along

This falls in live with the above tip – using evidence you’ve gathered is what brings your projects together!

Your projects may differ from employer to employer, but for the most part it will be aimed at showing what competencies you have met throughout your apprenticeship. For my projects I used PowerPoint (but feel free to use whichever suits best, such as blog posts). With each screenshot, I would make a footnote and list any competencies that match what’s being shown on each slide.

After a while, you will start to see your work through competencies and be able to spot them as you carry out your projects, the lens of the competencies. Having proof that you are developing and becoming the digital marketer is also a great way to build up your portfolio of accomplishments.

Don’t be afraid to ask questions

Even if you think it’s a question that you should know by now, always ask questions from either your line manager or members of the team. Depending on your workplace, you could even reach out to other colleagues and get their help.

As you are an apprentice and new to the world of digital marketing, you’re going to naturally have a lot of questions and needed guidance. After all, your manager was once in your position!

Ask for help and support

If you feel worried or concerned about your tasks or face any issues, do speak to your line manager or your apprenticeship coach. They will collaborate with you to come up with a solution – they’re here to help!

If you’re interested in getting to know more about digital marketing and the different types of apprenticeships, or perhaps you want more tips and advice, please take a look at more of our content here.


Plane at Airport

What is an Aviation Ground Operative?

As an aviation ground operative apprentice, you will handle duties in a variety of settings, including commercial airports, heliports, military bases and other forms of airfields, to name a few. Aviation ground operators make up the personnel both above and below the wing, by performing crucial specialised tasks in unison to enable the swift and effective turnaround, arrival, and departure of an aircraft.

Your Role and Responsibilities

Responsibilities include support in air traffic control (ATC), passenger services, loading/unloading of an aircraft. You will also be maintaining a variety of aircrafts, whilst ensuring effective teamwork is made to accomplish their organisations’ goals. Each operator’s daily responsibilities are centred on safety and security, as well as compliance with aviation laws.

As part of your role, you will learn to demonstrate one of the following five specialist functions below:

  • Aircraft handling
  • Aircraft movement
  • Firefighter
  • Flight operations
  • Passenger services

Desired Knowledge and Competencies of an Aviation Ground Operative Apprentice

During your apprenticeship, you will be given training and skills to live out a list of core knowledge, understandings and behaviours. Below is a brief overview of what you will be learning throughout your role:

  • Safety – Adhering to the organization’s rules and current Health and Safety regulations
  • Security – Taking on board the procedures and systems in ensuring security of yourself and others, as well as knowing how to operate in case of a breach
  • Compliance & Legislation – Keep up to date with all necessary aviation and other laws, as well as the monitoring methods for their line of work.
  • Communication – Using timely and effective communication to provide information
  • Interpersonal Skills – Understand how to interact with people and colleagues from a variety of backgrounds and cultures, as well as recognising and responding to the needs of individuals in a variety of situations.
  • Aviation Systems – You will learn how to use major aviation systems that are utilised in your function and follow organisation procedures.
  • Disruption, Incidents & Emergencies – You will learn skills to establish emergency procedures in your area of responsibility and prepare with fixes if problems arise.
  • Dangerous Goods – The ability to handle various dangerous goods relating to your role within the aviation industry.

Entry Criteria and Requirements


This apprenticeship standard is at Level 2. Entry requirements will vary depending on your employer.

Duration and Progression

The minimum duration for this apprenticeship is 12 months but may be longer depending on your employer’s entry requirements.

Regarding progression, the intended next step after completing this apprenticeship is to work as a ground operator. You would then have opportunity to advance to a position as an aviation operations expert.

Maths and English

Level 2 (GCSE’s C or Grade 4) Maths and English is required. If you have not yet achieved a Level 2, but already have a Level 1 prior to starting, you may be able to complete Maths and English (Functional Skills) qualifications alongside the duration of your apprenticeship.

For those who do not yet have a Level 1, you are required to have this before your apprenticeship starts, (subject to your employer).


This apprenticeship will help you obtain skills and is an excellent starting point into the world of aviation. It will give you a deeper understanding of how to look after and maintain aircraft facilities to a high standard, as well as learning and excelling in your role as an Aviation Ground Operative.

If this sounds interesting and it is what you’re looking for, more information can be found here. For further information on this apprenticeship and what to expect for your end-point assessment (EPA), please have a read through the assessment plan.