HTML Coding Basics – Digital Marketing Apprenticeship

HTML Coding

Learn how HTML works for the DM3 apprentice

In the Digital Marketing Level 3 Apprenticeship, HTML is arguably the hardest assessment you will face, spending roughly 2 weeks in workshops learning coding from scratch.

You’ll work together with your fellow apprentices to create your own websites for you to practice with. The teacher will guide you through creating HTML files to explain the different tags, attributes, elements and more! Suddenly all that confusing code that you’ve never been able to understand will all make sense.

Coding can lead to all these jobs:

  • Software Application Developer 
  • Web Developer 
  • Database Administrator 
  • Software Quality Assurance Engineer 
  • Network Administrator 
  • Computer Systems Engineer 
  • Computer Systems Analyst 
  • Business Intelligence Analyst 

Let’s get coding!

HTML coding apprenticeship
Let’s get coding!

“Whether you want to uncover the secrets of the universe, or you just want to pursue a career in the 21st century, basic computer programming is an essential skill to learn.”

– Stephen Hawking – Theoretical Physicist

HTML – Headings

There are 6 HTML heading elements that start from 1, descending in size and importance. In HTML their syntax looks like this:

<h1>Heading 1</h1>
<h2>Heading 2</h2>
<h3>Heading 3</h3>
<h4>Heading 4</h4>
<h5>Heading 5</h5>
<h6>Heading 6</h6>

When rendered by the browser the tags look like this:

Heading HTML example

Rules of using Heading tags:

It’s very important to remember that each heading tag has a specific meaning when it comes to the structure of the HTML page. Search Engine Optimisation can be greatly affected by improper use of heading tags.

If you use <h3> to describe your main heading the browser won’t recognise that this is the most important heading. Remember to stay in order. <h1> then <h2> then <h3>, if you starting a paragraph after <h2> then you can use <h2> again if this is your desire. Only use one <h1> per page, this allows the browser to only need focus on one main heading. Avoid nesting headings too far into your code as the browser may miss them.

HTML – Paragraphs

These elements are used to display a block of text. In HTML its syntax looks like this:

<p>  This is a block of text! Lorem ipsum dolor sit amet, consectetur adipisicing elit.

The paragraph tag is used to help screen readers to find the text it needs to read. That’s why the alternative text on images is so important, so someone who is say blind can still understand what is happening on screen. Making the internet assessable for all.

HTML – Comments

Sometimes when dealing with HTML you’ll want to edit or remove code. Maybe because it’s not working correctly or you want, for example, a form to be hidden for the time being. Using comments to stop syntax from being read is the best way to do this. This is how you use it:

<!– Comments go between these tags. –>

HTML – Tags

Now you’ve seen some examples of HTML syntax it’s time to discuss the rules of tags, using <p> to explain. When writing syntax most tags have two parts a start tag and an end tag.


The end tag includes the / to show that the instructions are over. When wanting to nest tags within tags, for example, making the text bold there is a correct order that the tags need to be in.


If you don’t write them in order the browser simply won’t render them or you’ll have a confusing mess of symbols!

Sometimes you only want to make one work in your text bold:

<p>More<strong>important</strong>content</p>=More important content

This can get more and more complicated the more you add to the code so make sure to stagger the code in the HTML file so you can read it easier, kind of like how you’d order a list.

Here are some more tags for you to check out


These are just a few things that you will touch upon during the Principles of Coding (for level 3 Digital Marketer Apprenticeship). But sure to use Codecademy to get a head start there are loads of free resources you can use. If you really enjoyed learning about code and aren’t already doing Digital Marketing Level 3 find out more here

Level 4 Associate Ambulance Practitioner

Level 4 Apprenticeship

Check out the high pace Heath and Science Level 4 Apprenticeship

No two days are the same in this high intensity patient centred career. Problem solving with a close nit team of highly trained health care professionals. With a wide range of duties assisting from accident to hospital. Read on to find out if this is a potential career for you.

Jobs and entry criteria for the level 4 Associate Ambulance Practitioner (AAP)

The Associate Ambulance Practitioner apprenticeship gives apprentices a chance to learn the skills required to progress in the wide range of jobs that the NHS/private healthcare has to offer. Including jobs like: Paramedic, Ambulance Technician, Emergency Care Assistant. You’ll be on the front line of the health service, helping people that need it the most. By learning on the job, you can get hands on experience from expertly trained Registered Practitioners.

To start this level 4 apprenticeship, you’ll need to be 18 years+, complete a fitness test, hold a full UK driving licence, be supported by an employer, interview and complete a behaviour test that supports these AAP values:

  • Patient Centred – be professional and passionate
  • Dignity & Respect for all – be understanding and promote equality
  • Teamwork – guide and support others 
  • Care & Compassion – be compassionate and kind 
  • Effective Communication – be open and honest
  • Competence – maximising your learning opportunities 

No previous qualifications are needed but the employer may have their own requirements. After completing the course (normally 12 to 18 months long), you will have achieved: Level 2 functional skills in English & Maths (if not already achieved); Level 2 Award in Ambulance Driving (QCF); Level 3 Certificate in Emergency Response Driving (QCF); Level 4 Diploma in Associate Ambulance Practitioner (QCF).

Thank you, NHS banner
Be part of something bigger!

Key responsibilities of an Associate Ambulance Practitioner apprentice

The day-to-day duties of an AAP involve working within the ambulance crew responding to emergency calls and providing urgent assistance by driving safely at high speed to a destination. Once arriving the APP will assist their team to reduce the need for hospitalisation hoping to discharge at the scene. If this is not possible the APP will transport the patient to the nearest relevant care provider. Other tasks involve working closely with other emergency services and the wider NHS. The APP will need to use problem solving skills/depth of knowledge to deescalate situations while listening to team member’s ideas and following guidelines.

Level 4 Associate Ambulance Practitioner Core Competencies

As part of your job role, you will learn the following skills:

  • Core Skills – communication, conflict resolution, health & safety, safeguarding, duty of care, confidentiality
  • Moving & Handling – risk assessment and use of correct equipment
  • Assessment & Measurement – follow a stepwise and holistic approach to patient assessment
  • Treatment & Intervention – have practical knowledge of treating a broad range of injuries
  • Intermediate Life Support & assisting the practitioner – use appropriate equipment and techniques
  • Light Rescue & Extrication – using techniques in a safe and effective manner

As part of your job role, you will gain the knowledge of:

  • Core Knowledge – key values, personal development
  • Moving & Handling, Light Rescue, Extrication & Environmental Safety
  • Assessment & Physiological Measurements, Administration of Medications, Treatment & Intervention, Safe discharging & referrals
  • Mental Health, Mental Capacity, Dementia & Learning Disability, End of Life & Bereavement
  • Intermediate Life Support & assisting the registered practitioner
  • Driving & electronic communication

The occupational profile, assessment plan, skills and knowledge for the APP apprenticeship help you understand these and other competencies in more detail. These three documents are key to understanding what you should do to prepare for the end-point assessment.

Associate Ambulance Practitioner vendor exams & assessments

As an Associate Ambulance Practitioner, you will need to equip yourself with the knowledge of all the ins and outs of the job. The vendor exams will test your understanding of the job:

  • Core Skills, Knowledge, Values & Behaviours – Interview (Professional Discussion) using Portfolio Submission
  • Patient Assessment & Measurements – Objective Structured Clinical Examination
  • Intermediate Life Support & assisting the practitioner – Objective Structured Clinical Examination
  • Safeguarding & Capacity (Behaviours) – Situational Judgement Assessment
  • Driving Pictorial – Examination

To demonstrate that you understand the knowledge covered on the level 4 APP apprenticeship you must achieve 40% and over in all assessments. During the apprenticeship, you will be completing a portfolio with written evidence of your on the job learning and CPD.


As you can see, the level 4 APP is an excellent starting point for anyone looking to pursue a career within the healthcare system. The core skills covered in the apprenticeship will open up a wide range of job opportunities. This apprenticeship lets you learn valuable skills while being paid in a practical environment that will give you a wealth of experience that you would have missed out on in a classroom. Employers are keen to use apprenticeships to shape how their employees learn and progress. The type of job roles that require these in-depth skills are endless even military roles are a possible career path.

Read about other apprenticeships here