Digital marketing – How to connect with your audience on Social Media

A phone with social media platform apps with a text overlay how to connect with your audience on social media

There are many skills that will make you a great digital marketing apprentice, like running great email campaigns, getting the best out of paid social, or utilising SEO to name a few.

Social Media platforms offer a brilliant way to connect with your audience, here’s how it’s done!

Encourage audience participation

Create engaging content that encourages your audience to get involved!

  • Ask questions in your social media posts.
  • Make use of interactive polls and Q&A features on platforms such as Instagram Stories.
  • Run relevant competitions where the entry mechanism involves some kind of audience interaction.

Engage with comments and mentions as part of your digital marketing strategy

  • Get involved in conversation where people are talking to or about your brand.
  • You can manage relationships with customers on social media through written communication the form of social response. This can help you improve people’s perception of your brand by strengthening individual relationships with customers and enhancing & maintaining positive sentiment on social media.
  • There are sometimes risks when replying to negative, hateful or derogatory comments. There is the possibility of adding fuel to the fire and giving someone the opportunity to bite back. This could lead to a conversation to escalating in a negative light. However if you ensure brand responses are always helpful and sympathetic to the problem that a customer is facing – you can often turn a frown upside down.
A screenshot showing a customer interaction on social media and how social media engagement in digital marketing can turn a negative perception into a positive interaction.
In this image, a customer was unhappy with their experience on a training course from an accounting software provider. The comment was responded to with appropriate humour and demonstrates how you can turn a negative perception into a positive interaction by engaging with social comments.

Amplify User Generated Content

User-generated content (UGC) is any content—text, videos, images, reviews, etc.—created by people, rather than brands.

Hootsuite – A Marketer’s Guide to Using User-Generated Content on Social Media

People connect with people! By amplifying UGC on your social platforms, you allow customers to become advocates of your brand.

  • Instagram is a great platform to highlight User Generated Content. If your customers or fans share relevant stories tagging you, these can easily be reposted onto your stories. This is an easy method to slowly introduce UGC to your digital marketing strategy as it doesn’t impact your usual posting cadence or the look of your Instagram grid that may already be well established.
  • Another easy way to introduce UGC is to make use of testimonials and reviews and repurpose these as social posts. Your future customers are likely to trust the voice of another person who likes your product or service.

Adopt an authentic brand tone of voice as part of your digital marketing strategy

Creating an authentic tone of voice can help you to humanise a brand and make more personal connections with your audience. A brand voice isn’t something that can be created overnight, it takes time to amplify this consistent tone on social media. Some companies such as Innocent Smoothies do a great job, recognisable for their witty posts and responses to customers.

  • When crafting written social content, rather than just typing or writing, say things out loud, then note them down. How you formulate sentences when you speak may have a much more natural, conversational tone. 
  • It can be easier to strike a more human tone when thinking less about grammar. For some, using contractions is a no go, however using contractions can read more naturally and less corporate or cold. For example : “We cannot take the credit for that, Lewis, but if you ever need accounting software stuffed with great features, you are in the right place.” sounds more monotone and automated than “We can’t take the credit for that Lewis. But, if you ever need accounting software stuffed with great features, you’re in the right place.”  

Here’s a great four part formula to finding your brand voice.

If you’re an existing Digital Marketing Apprentice honing your skills, or interested in taking the Digital Marketing apprentice route… We have something for you! An E-Book packed full of everything you need to know for your EPA interview.

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Manufacturing Engineer Degree Apprenticeship – Level 6

3 people looking at a laptop in an engineering environment. With text Level 6 Manufacturing Engineer Degree Apprenticeship.

Would you like to combine higher level education with full time on the job experience? A Manufacturing Engineer Degree Apprenticeship could be the perfect next step in your career journey to earn while you learn!

What does a Manufacturing Engineer Degree Apprenticeship entail?

This Manufacturing Engineer Degree Apprenticeship involves learning how to plan and launch the smooth delivery of new, exciting products. With a focus on advanced manufacturing techniques as well as project management skills that are required to launch products on time, on cost and to the right quality.

Entry requirements for the Level 6 Manufacturing Engineer Degree Apprenticeship

The entry requirements for the Manufacturing Engineer Apprenticeship are typically…

  • 5 GCSE’s at Grade C or above – including Mathematics, English and a Science, Technology or Engineering related subject.
  • A Levels at grade C or above in both a Mathematical based subject and a Science, Technology, Engineering or additional Mathematics related subject, or 90+ credits in an Engineering BTEC at level 3.

Future career progression opportunities

A degree apprenticeship as a manufacturing engineer can help to set you up for a great career, with a higher level qualification as well as tons of invaluable on the job experience. This apprenticeship was designed to meet the professional standards of the Engineering Council for initial registration as an Engineering Technician in partnership with the Institution of Mechanical Engineers. Upon successful completion of this apprenticeship, you will be a competent and professional Manufacturing Engineer.

Vocational skills

The Foundation stage of the apprenticeship will allow you to obtain a solid grasp of core engineering skills. These skills will prepare you for the workplace, demonstrating that you have the manual dexterity to complete the job role. These competencies are transferable and can be built upon over time. The skills required are…

  • Compliance with statutory regulations and organisational safety requirements.
  • Producing components using hand fitting, fabrication and joining techniques.
  • Producing Computer Aided Design (CAD) models (drawings) using a CAD system.
  • Preparing and using lathes, milling and other general or specialist machines and high tech equipment.
  • Preparing and proving Computer Numeric Control programmes.
  • Using computer software packages to assist with and evaluate engineering activities.
  • Producing and managing engineering project plans.
  • Producing assemblies using a wide range of materials and techniques.

The development stage allows you to hone your general engineering skills, along with new & experimental model development, component investigation & problem solving and measurement, control & inspection.

You will then progress to develop your skills in…

  • Project management and scheduling engineering activities.
  • Securing appropriate resources and managing budgets and resources.
  • Implementing, monitoring and evaluating engineering processes.

Want to find out the skills that engineering companies are really looking for? Take a look at the top 5 skills engineering employers are searching for to make you application stand out.

A person looking at some computer aided design that may be required during a Manufacturing Engineer Degree Apprenticeship.

Academic Knowledge Acquired

Alongside a full time job role, you will cover 960 academic Guided Learning Hours during a Higher National Diploma or Foundation Degree. These qualifications support the fundamental scientific and mathematical principles that will equip you with the understanding required to operate effectively and efficiently at high level within this sector. You will learn about…

  • Mathematics and science for engineers.
  • Materials and manufacture.
  • 3D Computer Aided Design and Computer Aided Engineering.
  • How to run and manage business led projects.
  • Engineering operations and business management.
  • Manufacturing processes.
  • Product improvement and engineering project management.

You will then build on this knowledge by completing a BSc (Hons) or BEng (Hons) in Engineering. Giving you the opportunity to will expand your understanding to a higher level and undertake specialised modules.

Behaviours required for a Manufacturing Engineer Degree Apprenticeship

  • Safety mindset
  • Strong work ethic
  • Logical approach
  • Problem solving orientated
  • Quality focused
  • Personally responsible and resilient
  • Clear communicator
  • Team player
  • Applies Lean Manufacturing Principles
  • Adaptable
  • Self-Motivated
  • Willing to learn
  • Committed

If this sounds like you, you could make a great Manufacturing Engineer!

Conclusion

The Level 6 Manufacturing Engineer Degree Apprenticeship is an incredible opportunity combining the advantages of a degree qualification as well as job experience in the manufacturing industry. The vocational skills and academic knowledge gained over the duration of this apprenticeship allow for a wide range of future job opportunities to progress your career.

Find our more about Manufacturing and Engineering apprenticeships.

For more information about approved apprenticeship standards in the UK. With great tips and tried & tested advice on preparing for end-point assessment for both apprentices and employers, head over to our blog.

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