Level 3 Digital Marketer Apprenticeship
ApprenticeTips.com
Level 3 Apprenticeship Digital Marketer – What You Need To Know
As a digital marketer, you’ll be focussed on driving brand awareness and increasing brand reach through focussed digital campaigns and monitoring social interaction and to get there you should consider an apprenticeship!
But what are the main components to ensuring apprenticeship success in this highly competitive industry? Well….
Digital Marketer Apprenticeship: Lets Break it Down – 4 Key Elements
Undertaking this apprenticeship in Digital Marketer means that you embark upon a 2 year, structured programme which will incorporate 4 elements; Summative Portfolio; Synoptic Project; Employee Reference; Interview. Taking each turn below we break down the requirement and expectation of each section.
1.Summative Portfolio
is a collection of real-life projects, displaying the application of all the knowledge, skills and behaviours set out in the standard. You’ll be required to demonstrate a variety of competencies which include:
- Written communication – highlight your ability to connect with a range of audiences
- Research – analysing/interpreting data to inform decision on long- and short-term digital campaigns and strategies
- Technologies – can confidently use different digital tool across different social platforms
- Data- Monitor and analysis data that provides useful and helpful insight
- Customer Service: can respond efficiently and effectively to queries across online and social platforms
- Problem-solving: can demonstrate structured techniques to problems and can establish adequate resolutions
- Analysis – ability to create and understand basic dashboards
- Implementation – can design and implement campaigns across various digital platforms
- Specialist areas – can demonstrate expertises in areas such as search Marketing, SEO, email etc
- Digital tools – can demonstrate effective usage of tools across campaigns
- Interpret and Follows – follows latest digital trends, can follow marketing plans, understands good industry standards and practices
Looks a scary list, but don’t worry as your manager and training provider will be on hand to help your through and make sure you hit all the required skills. Boom!
2. Synoptic Project
This is your opportunity to shine. Here you’ll be tested on your knowledge, behaviours and competencies against a set project carried out in a controlled environment. You’ll not expected to hit all the Knowledge, skills and behaviours, aim to touch on some of the important elements. The reason you are required to do this is to ensure there is consistency across all your work increasing the accuracy of the final assessment mark – can’t be a bad thing!
3. Employer Reference
This gives the assessor your manager’s perspective on how you have performed in the workplace and how you have demonstrated your learning to your everyday tasks and behaviours – might be a good idea to bring in gifts to your manager 😊.
4. Interview
Finally, after all the above has been done and dusted you’ll have your professional interview, but don’t fret! This is an opportunity to wow the assessor, provide further information and to discuss the evidence supplied in more details. Top Tip: Prepare – read through your summative portfolio, go over your synoptic project and swot up on the employee reference.
After completion of the interview, you can sit back and await your result.
What’s Next For A Digital Marketer?
Apprenticeships provides a solid foundation for the role that you have studied. It offers significant opportunities for career advancement and further studies. Upon completion, apprentices can register:
- On The independent Register of IT Technicians, providing recognition of their competence in applying technical skills in a business environment whilst signing up to a professional code of conduct and behaviours.
- Join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing).
Last But Not Least
Tthere was a lot of information there. But if working in Digital Marketing as a Digital Marketer is what you’re after then hopefully the above gives you a snapshot of what’s involved. We’ll shortly be adding this L3 apprenticeship to our ApprenticeTip.com portfolio but until then search our website for all apprenticeship opportunities and be sure to sign up to our newsletter so you’ll be first to know when we go live.
